# Omniconvert Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is Omniconvert the right Personalization solution for you? Explore 18 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/135332/Omniconvert/reviews --- Omniconvert 4.1 (18) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Reviews of Omniconvert Ease of use 3.8 Customer Service 4.2 ## Showing most helpful reviews Showing 1-18 of 18 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Leonardo W. Founder Internet Used the software for: 6-12 months ### "Master CRO at easy" May 24, 2019 5.0 Very happy with it, it helps us to streamline our CRO process. Pros If you want to increase traffic, you need better campaigns, but if you want to increase what really matters, you need conversion optimization, and Omniconvert is the perfect to do it. It's easy to use, very powerful and is a centralized dashboard from where you can compare different campaigns. As an agency, we use a lot of different tools, but I really like Omniconvert, very good tool Cons They could improve the design of the popups used to gather feedback, allow more customization. Review Source ES Eliza S. Web Analyst Computer Software Used the software for: 2+ years ### "Great for A/B Testing & Support, Iffy for Personalization " June 10, 2019 4.0 We have been able to run A/B tests on gate pages and significantly increase conversion rates of those pages, ID ways our websites and brands differ in the messaging that resonates with their audiences, and better understand our site users. Pros The user interface of Omniconvert is extremely intuitive, easy-to-use, and great for at-a-glance performance. The support team is unreal - they are always very thorough, responsive, and helpful. They are more than willing to assist in coding issues, or weird glitches, and never nickle and dime over those hours. The tool has worked seamlessly with each of the websites we manage, and allows us to A/B test easily and efficiently without much development time. Cons While personalization is touted as a feature, it's essentially run as an A/B test but under a different name. The reporting on it, and number of workarounds required to run personalization site-wide make it difficult to rely on long-term. As this is developed in the future, we have no doubt that Omniconvert will position itself as a leader in this space. Review Source SS Sherry S. Account Manager Marketing and Advertising Used the software for: 6-12 months ### "Omniconvert Review" May 21, 2019 3.0 Omniconvert has helped us to better tailor messages to our customers to increase engagement. Pros The dynamic content aspects of this software function well and are fairly easy to implement once you understand how it's set up. Cons It would be nice to have some type of onboarding to better understand how to best use the software. Review Source PC Phillip C. Senior UI/UX Designer Design Used the software for: 1-2 years ### "Omniconvert is pure awesomeness " May 28, 2019 5.0 Pros I mainly use Omniconvert for A/B testing. The main selling point for me is the ease of use. It's so easy to set up tests and there are no coding skills required, although you can do more complex stuff if needed. I don't have much time to dedicate to A/B testing so Omniconvert is the perfect choice for me as you can set up tests really quickly. I've used other A/B testing tools in the past, but Omniconvert is the best. Customer service is also great. Cons It's difficult to write any cons. If anything the A/B test view ui window could be a bit bigger. Review Source CP Charlie P. Vice President Hospital & Health Care Used the software for: 1-2 years ### "Omniconvert is a great tool for Marketers" May 31, 2019 4.0 My overall experience is a good one. This is a good tool to use for any marketer looking to help increase website conversions. Pros It's easy to install and setup. A/B test are easy to setup. Overlays are easy to setup. Cons There are issues with connecting to Zapier and delivering leads to a google sheet, or anywhere. Signup or opt-ins for overlays need to be downloaded manually. There is no time based overlays. They are either on load, on scroll, or on exit. Inserting a link automatically adds http to the link. This is not good if your button is a click to call phone number. Review Source VR Verified Reviewer CEO Marketing and Advertising Used the software for: 6-12 months ### "Best Conversion Rate Optimization Software for The Money" September 21, 2019 5.0 The team is amazing. They are always providing great emails to expand on user cases application. Pros Omniconvert its really fun to use. It's easy to create tests, personalize it, and overlays. Cons It can be difficult to understand if you are not familiar with growth hacking or A/B Testing but they have a good knowledge base to find answers in case you dont understand. Alternatives considered [Unless](https://www.capterra.com/p/176246/Unless/) Reason for choosing Omniconvert It had a better offer feature/$ Review Source VR Verified Reviewer CEO Marketing and Advertising Used the software for: 2+ years ### "Surprisingly Good" June 8, 2022 5.0 In addition to the tool being really good, my experience with the staff was top quality. Pros The personalization functionality was something I never expected to be so good. Cons Sometimes the interface feels a bit convoluted, but that's probably because there is so much thought put into the details. Review Source Leopold S. Designer Design Used the software for: 6-12 months ### "An Omni tool for marketing purposes" March 8, 2022 5.0 Many of my industry colleagues have already asked me how I integrated things like AB testing or personalization on my website. With OmniConvert, it doesn't take a lot of programming skills to make it work - to my advantage. Pros OmniConvert makes me feel like I'm a pro when it comes to advanced web marketing. It offers many advanced tools, but is still super simple to configure. I mainly use the AB testing and personalization, and it works very reliably. Cons The UI could use an update, because in my opinion it is no longer up to date. But that is really only a small point of criticism. Review Source VR Verified Reviewer Email Marketing Manager Marketing and Advertising Used the software for: 1-2 years ### "Saved my client thousands on basic conversion campaigns" January 19, 2017 4.0 I use Omniconvert for basic pop-up messaging on my client's websites. I switched from a more expensive vendor to Omnicovert which saved my client over 20K a year. While I was satisfied with the previous vendor, my client was paying more for features that they were not using. I recommend Omniconvert for those with a limited budget and basic pop-up campaigns. Pros Easy setup, A/B Testing, surveys, web personalization, exit-intent, templates, great customer service, sub-accounts, basic free account for low traffic users Cons User interface can be improved to make features/tools easier to find. Review Source MM Marcel M. ecommerce manager Mining & Metals Used the software for: 1-2 years ### "It's great for the price with some limitations and growing pains" June 3, 2019 4.0 It has helped tremendously as a low cost A/B testing solution Pros The price compared to some of the other larger competitors as well as the ease of use for basic popups and A/B tests. Cons Creating custom campaigns and experiments can get difficult and buggy at times. Customer support is excellent but some of the tool's limitations will still persist. Reason for choosing Omniconvert Price Review Source LC Lisa C. Web Developer Marketing and Advertising Used the software for: 6-12 months ### "Cool technology when it works" October 1, 2019 3.0 Overall this tool serves it's purpose, but it doesn't always work the way we need it to. Without a North American support team, it can take days to receive a response from customer support. Support is always friendly, but the wait can be frustrating, and has pushed projects behind schedule. Pros Omniconvert makes it simple for us to create dynamic page variations. We don't use a lot of the other tools like A/B testing. We set up experiments to direct traffic to an altered landing page based on the URL. Cons It doesn't always work. We frequently have strange bugs where pages won't load in the editor or it will pull from other pages. The experiments also make it more complicated to make updates to the base pages. On several occasions we've had to entirely rebuild experiments because of technical bugs. Review Source AR Ale R. Editor Newspapers Used the software for: Less than 6 months ### "A CRO tool...that need improvement" March 14, 2019 2.0 Not good, i try for a month and dont like it. The idea was nice, but i do prefer keep working with others tools Pros Omniconvert is a CRO tools with online surveys, AB testing & web personalization. I use several tools like this and Omniconvert seem nice, but is not up the game that others tools in the market. Pros - have pop ups/overlays - AB testing - web personalization - surveys Cons Omniconvert have some good tools, but they need to improve it. - The ux/ui seem old - The pricing is expensive. - The editor is not good - the pop up / survey seems old - templates are ugly - not easy to use The landing page (home page) dont match the content/tool inside Omniconvert Review Source VR Verified Reviewer Senior Digital Strategist Transportation/Trucking/Railroad Used the software for: Less than 6 months ### "Full featured, but difficult to set up and use. " May 28, 2019 4.0 Pros The software packs in a ton of features. A/B testing, split testing, and the personalization capabilities are fantastic. It's very rare that there was something I wanted to do that I wasn't able to do with it. Cons Despite all the features, the UX is outdated, and can be difficult to use. It had negative impact on our website load time (trying both synchronous and asynchronous tracking). The conversion tracking wasn't easy to set up, and at the end of the day, the A/B testing infrastructure didn't always work well with our website. Review Source RC Roy C. Senior Web Developer Education Management Used the software for: 1-2 years ### "A/B Testing, Personalization, oh my" July 26, 2019 5.0 Pros Omni can do a lot of things. Currently we are using it to personalize messages to our different audiences. What's great is that the audience can be defined based on which pages people visit. The gui to change elements on the page is intuitive and easy Cons The cost may be prohibitive for some, but we were able to be grandfathered into this great product. Review Source AI Ana-Maria I. eCommerce Manager Used the software for: ### "Dedicated Team behind a promising optimisation tool " October 23, 2014 4.0 We were one of the first to implement Marketizator while it was in BETA. What I appreciated most was the response time to our inquires and pro active manner to develop solutions that help us achieve better and more relevant results. Pro's: - easy to use interface - not just an optimisation tool - lots of new features added in a short time. Con's : - new product that still needs some fine tuning Review Source CA Chris A. Construction Used the software for: ### "null" October 5, 2018 5.0 Review Source DR Doug R. Marketing Specialist Management Consulting Used the software for: ### "null" March 17, 2018 3.0 Review Source HH Hugo H. CMO Marketing and Advertising Used the software for: Less than 6 months ### "Optimization tool made simple" May 21, 2019 4.0 Omniconvert is quite a good tool overall. It's simple and allow you to optimize and modify your website as you want. Pros It's simple to use and the support is quick enough to reply. It's good for people that like WYSIWYG interface and that aren't too tech savvy. Cons For some advance elements, it is a bit more tricky do to it, but at least with the help of the support, I can manage to do it. There's some glitch in the visual editor, but when you know them, it's not too complicated to go around. Review Source Similar Products Featured ## Related categories [AB Testing](https://www.capterra.com/ab-testing-software/)[Personalization](https://www.capterra.com/personalization-software/) ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.