--- title: "9Lenses Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about 9Lenses Software - reviews, pricing plans, popular comparisons to other Business Intelligence products and more." source_url: "https://www.capterra.com/p/135431/9Lenses/" page_type: "product" language: "en" --- # 9Lenses Software Review 2026: Features, Reviews, Integrations, Pros & Cons Last updated on August 26, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews) 9Lenses ## What is 9Lenses? 9Lenses is an interactive assessment platform that allows marketing & sales teams to identify qualified prospects that convert to larger deals in less time. Interactive assessments are used to engage audiences, identify serious buyers, and enable sales teams to excel by tailoring conversations to the buyer's top needs. Trust & loyalty is built with prospects by sharing personalized insights and recommendations into their business. This value increases conversion rates, win rates, and sales. ## What is 9Lenses used for? [Lead Generation](https://www.capterra.com/lead-generation-software/)[Business Intelligence](https://www.capterra.com/business-intelligence-software/)[Sales Enablement](https://www.capterra.com/sales-enablement-software/) Top alternative Featured Overall rating Based on 5 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price $15000 Per Year Free trial not available Free version not included Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for 9Lenses?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=http://www.9lenses.com&name=9Lenses) ## 9Lenses Overview Updated August 2026 AI summary 9Lenses is a cloud-based platform for business intelligence, lead generation, and sales enablement, designed for organizations of all sizes. It combines dashboards, visual analytics, and performance metrics with lead management, customizable reports, benchmarking, and real-time data. Features like API access, custom branding, and workflow tools help sales and marketing teams capture, analyze, and act on business insights efficiently. ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### 9Lenses 5.0 (5) VS. [4.2 (1,003)](https://www.capterra.com/p/113540/Bitrix24/reviews/) Starting Price $15000 Per Year Starting Price $69 Flat Rate, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.4 (5) Ease Of Use 4.0 (215) Value For Money 4.4 (5) Value For Money 4.2 (196) Customer Service 4.6 (5) Customer Service 4.0 (200) ## 9Lenses alternatives Highest Rated [4.7 (267)](https://www.capterra.com/p/150695/Lucky-Orange/reviews/) Starting price $39.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 95% of reviewers rated it above 4 stars [4.5 (285)](https://www.capterra.com/p/169053/Looker/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars [4.3 (331)](https://www.capterra.com/p/119119/Domo/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 85% of reviewers rated it above 4 stars [4.4 (361)](https://www.capterra.com/p/129749/Zoho-Analytics/reviews/) Starting price $30.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 91% of reviewers rated it above 4 stars [View all alternatives](https://www.capterra.com/p/135431/9Lenses/alternatives/) ## FAQs about 9Lenses Overview ### What company size and specific industries is 9Lenses built for? 9Lenses is designed for B2B marketing and sales teams across small businesses, mid-market companies, and enterprise organizations. It fits any industry where business-to-business selling and lead generation are core needs, rather than a single sector or vertical. Features and Usability ### What are the key features of 9Lenses? 9Lenses offers lead management and lead qualification tools, CRM integration, and lead capture through forms, landing pages, and web forms. It also includes campaign analytics, engagement tracking, customizable reports, scorecards, benchmarking, workflow management, alerts, and real-time dashboards for sales and marketing teams. Getting Started and Support ### What training and onboarding options does 9Lenses offer? 9Lenses provides live online sessions, webinars, and documentation for team training. Live online sessions and webinars support guided instruction, while documentation offers written reference material for self-paced learning and feature review. Getting Started and Support ### What customer support options does 9Lenses offer? 9Lenses provides email/help desk, FAQ/forum, knowledge base, phone support, and chat. Support resources are organized across self-service and direct contact options, giving users multiple ways to get help with setup, account questions, and product issues. ## Features AI summary Based on 2,534 Business Intelligence reviews Capterra reviewers point to the following as the features buyers value most when comparing business intelligence software: - **Multiple Data Sources** (**60%** of reviewers rated this feature as critical) - **Reporting/Analytics** (**53%**) - **Data Visualization** (**47%**) 9Lenses includes other capabilities that reviewers also consider important, such as **Dashboard** (**46%**). Dashboard functionality gives teams a central place to monitor metrics, track performance trends, and review key business information more efficiently, helping businesses make faster decisions and keep stakeholders aligned. Dashboard 4.0 (2) 0.00% of 2 reviewers that rated this feature as important or highly important Assembly of graphs and charts for visualizing and tracking statistics/metrics Content Management 4.0 (2) 0.00% of 2 reviewers that rated this feature as important or highly important Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving For Sales Teams/Organizations 4.5 (2) 0.00% of 2 reviewers that rated this feature as important or highly important Caters to sales teams Landing Pages/Web Forms 5.0 (2) 0.00% of 2 reviewers that rated this feature as important or highly important Create landing pages or online forms designed to capture new leads and prospects Lead Capture 4.0 (2) 0.00% of 2 reviewers that rated this feature as important or highly important Automatically identify and save contact information of potential customers Lead Verification/Validation 5.0 (2) 0.00% of 2 reviewers that rated this feature as important or highly important Ensure the authenticity of each lead by verifying their information, eliminating duplicate leads/contacts, etc. 9Lenses 49 features ### All Features - Access Controls/Permissions: Define levels of authorization for access to specific files or systems - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - Activity Tracking: Track and document all activities across devices, networks, and other systems - Alerts/Notifications: Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges - API: Application programming interface that allows for integration with other systems/databases - Benchmarking: Compare key metrics for the business against prominent players in the industry - Campaign Analytics: Track and interpret campaign performance metrics - Collaboration Tools: Provides a channel for team members to share AI models, media files, communicate, and work together - Content Library: Centralized repository to store content and assets - Content Management: Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving - CRM: Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system - Customizable Branding: Add customized logos and colors to align with company branding - Customizable Reports: Alter the layout and content of reports - Customizable Templates: Pre-designed layouts that can be customized to match preferences and requirements - Dashboard: Assembly of graphs and charts for visualizing and tracking statistics/metrics - Drag & Drop: Assemble applications and processes by dragging over and arranging pre-built components - Drip Campaigns: Send automated marketing emails based on user actions over a predetermined period - Email Marketing: Create and send email blasts/campaigns - Email Tracking: Track delivered, received, and opened emails - Engagement Tracking: Tracks metrics that provide insight into how a user interacts with any interface or product - Event Triggered Actions: Predefined actions automatically performed on the occurance of specific events - For Sales Teams/Organizations: Caters to sales teams - Forms Management: Store, manage and track all forms in a centralized location - Landing Pages/Web Forms: Create landing pages or online forms designed to capture new leads and prospects - Lead Capture: Automatically identify and save contact information of potential customers - Lead Management: Store information about leads or contacts and track, manage and nurture them throughout the sales process - Lead Nurturing: Engage with a lead throughout the sales process by actively providing information - Lead Qualification: Score a lead on their quality or likelihood to buy based on certain behaviors - Lead Segmentation: Divide leads into buckets based on predefined criteria and routing rules - Lead Verification/Validation: Ensure the authenticity of each lead by verifying their information, eliminating duplicate leads/contacts, etc. - Multi-Campaign: Manage multiple campaigns in one system - Multi-Channel Marketing: Coordinate marketing efforts across channels (email, landing pages, social media, etc.) - Performance Metrics: A set of indicators that tracks the performance of networks, applications, systems, teams, etc. - Prioritization: Arrange tasks based on the level of priority or urgency - Prospecting Tools: Tools designed to streamline the process of lead generation and management for sales teams - Real-Time Data: Receive data and information in real time - Real-Time Notifications: Notifications that are delivered to users as soon as an event occurs - Real-Time Reporting: Active reporting of data and metrics - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - Sales Onboarding & Training: Process of training new hires by providing them with sales tools and knowledge needed to complete the job - Scorecards: Visual representation of performance data, enabling users to monitor progress, identify trends, and make data-driven decisions - Search: Search and/or filter for items using names, keywords, descriptions, tags, metadata, etc. - Social Media Integration: Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. - Strategic Planning: At a high level, visualize a preferred outcome, define goals and identify specific steps to achieve them - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - Trend/Problem Indicators: Visually identify direction of development and areas that require attention - Visual Analytics: Interact with data visualization elements, such as charts and graphs, to drill down into data - Web Forms: Web form that allows users to enter data that is sent and processed for different reasons - Workflow Management: Create, design and manage workflows for repetitive tasks --- Get Advice We can help you find the software with the features you need. Features 4.8 (5) 4.8 Based on 5 reviews ## Pricing Value for money 4.4 (5) Basic $15,000 Per Year Value for money 4.4 (5) 4.4 Based on 5 reviews Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.6 (5) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.6 (5) 4.6 Based on 5 reviews ## User reviews Overall rating 5.0 Based on 5 reviews Filter by rating 5(5) 4(0) 3(0) 2(0) 1(0) Mentioned topic Sorted by most recent Manisha K. Human resources Manager Information Technology and Services ### "9Lenses Is Your All-In-One Tool for Locating Highly-Qualified Leads" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 March 17, 2023 9Lenses is the best tool for sales and marketing professionals to get qualified leads. Interactive evaluations engage audiences, identify serious buyers, and help sales teams flourish by personalising conversations to buyers' top priorities. Personal insights and recommendations develop trust and loyalty with prospects, increasing conversion rates, win rates, and revenues. I really recommend 9Lenses for sales performance improvement. Pros 9Lenses, an interactive assessment platform, helps me find qualified prospects that close bigger deals faster. I can adapt conversations to customers' top demands since the interactive evaluations captivate audiences and identify serious buyers. Cons The only downside of 9Lenses is that it might take some time to get used to the platform's features and functionalities. However, the platform's customer support team is always available to assist and guide you through any issues. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Mukesh B. Content Creator Marketing and Advertising ### "amazing sales booster platform " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 9/10 February 16, 2023 9Lenses is a sophisticated and easy-to-use assessment platform that helps marketing and sales teams find qualified leads and close bigger deals. Despite its expense and research limits, it is a valuable tool for firms wanting to boost consumer engagement and success. Pros 9Lenses' detailed customer assessment is a major benefit. Interactive assessments reveal buyer preferences. This lets you personalize sales talks to their needs, improving results. 9Lenses also has an easy-to-use interface for beginners. Speed is another 9Lenses benefit. 9Lenses makes it easy to find qualified prospects and close bigger deals faster. Today's fast-paced world requires this. Cons 9Lenses lacks the depth of other assessment platforms. 9Lenses can help you get quality leads, but its competitors offer more in-depth analysis. This limits firms that need customized client assessments. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. JQ JC Q. President Information Technology and Services ### "The best solution for conducting digital interviews" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 September 20, 2017 Low cost. Fast implementation. Multiple uses for customer, employee, technical, and business objectives. This tool is really as good as advertised with a low cost of entry and integrated suite of tools. Pros 9Lenses allowed our practice to deploy digital interviews across multiple geographies without the need for expensive integrations. Huge value to our clients who can get immediate insight with minimal investment. Having one tool for digital interviews AND business analysis is a major plus. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. MS Marcus S. Engagement Leader Management Consulting ### "Robust service from a great team." 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 August 29, 2017 Very effective and efficient survey management tool, with flexible data output for analysis outside the platform as needed. Pros Great customer service from the start. The team is exceptionally helpful in working with us to understand our needs and solve problems. Good training to get us set up and running. The reporting and analytics are very flexible and straightforward. Cons Before 9Lenses updated the service, the process to publish, test and distribute a survey was a little complex, but they have streamlined it now to solve those issues. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. DH Davin H. Account Manager Non-Profit Organization Management ### "A high-powered tool for market research and stakeholder engagement" 5.0 Overall Rating 5.0 5.0 Ease of Use 3.0 3.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 August 15, 2017 Pros 9Lenses is a highly flexible tool for stakeholder data collection. Their collection tool is on-par with the other leaders in this market, but they lead the pack in customer support and reporting. They have an extraordinary customer support team that can answer questions from both research pros and novices. Their reporting tools are great for experienced researchers who work with more junior team members: 9Lenses will work with you to develop customized reporting that your team can learn easily. The expert designs, the analysts execute, and the 9Lenses team always helps you along the way. Cons The lack of detailed reporting on email delivery, open rates, and clickthrough rates was a source of frustration. 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