# Grow Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is Grow the right Data Visualization solution for you? Explore 400 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/136247/Grow/reviews --- Grow 4.4 (400) [View alternatives](https://www.capterra.com/p/136247/Grow/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Reviews of Grow Ease of use 4.2 Customer Service 4.4 ## Pros and Cons in Reviews CN Cody N Director of MarketingTelecommunications, 1,001 - 5,000 employeesUsed the software for: 6-12 months. “The ability to integrate custom spreadsheets with real time data certainly make it a product to drive insights for marketing teams.“ December 22, 2025 SG Scott G Director of OperationsReal Estate, 51 - 200 employeesUsed the software for: 1-2 years. “The product delivers, the sales & accounting company behind it does not. When I brought the mistake in their billing to their attention, there was no attempt to accept responsibility.“ December 22, 2025 CT Clara T Director of DevelopmentMedical Practice, 51 - 200 employeesUsed the software for: 6-12 months. “The real-time reporting feature is especially valuable because it allows users to make informed decisions based on up-to-date data.“ December 18, 2025 BR Brett R Mentor TeacherE-Learning, 51 - 200 employeesUsed the software for: More than 2 years. “It requires you to enter and email address just to take you to a login page where the Google client can be accessed. Why can't the various log-in client options be displayed on the first page?“ February 25, 2025 CT Clara T Director of DevelopmentMedical Practice, 51 - 200 employeesUsed the software for: 6-12 months. “I also appreciated how the system presents data visually through charts and graphs, helping complex information become easier to understand and analyze.“ December 18, 2025 JR Jaden R Physical assistantHospital & Health Care, 51 - 200 employeesUsed the software for: 1-2 years. “I noticed that the customization options for dashboards and reports can be somewhat restrictive compared to other advanced BI tools.“ March 14, 2025 RA Riya A Reporting AnalystInformation Technology and Services, 201 - 500 employeesUsed the software for: 1-2 years. “It supports day-to-day reporting well and helps turn data into useful insights without overcomplicating the process.“ December 16, 2025 LD Laura D Client Success SpecialistFund-Raising, 11 - 50 employeesUsed the software for: More than 2 years. “Currently, there is not a viable way to "hide" or archive old metrics or dashboards without deleting them.“ February 13, 2025 ## Showing most helpful reviews Showing 1-25 of 400 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Jeff P. CEO Information Technology and Services Used the software for: 1-2 years ### "Great, easy-to-use non-technical tool for business insights" July 18, 2019 4.0 Overall, this has given us the metrics platform we needed to be able to build and maintain the reports we require to monitor and gain key insights to our business. The team at Grow have always been outstanding to help us solve everything from simple to very complex problems in our to achieve our reporting goals. Pros Can do almost anything with patience and logic, no need to distract developers to assist with complicated data queries. Customer support is outstanding, always taking the time to properly understand and help address anything you throw at them - very solution-focused. Cons Can be a bit buggy at times, especially after big releases, requiring more attention than I would like towards "fixing" metrics that were previously working fine. Can also be very slow with large data sets, some of which are just too big for it to handle. Switched from [Microsoft Power BI](https://www.capterra.com/p/176586/Power-BI/) PowerBI was way too powerful and developer dependent. Virtually impossible to build and maintain anything without heavy dependence on technical resources. We needed something simpler to maintain without technical dependencies. Review Source TR Thomas R. Sr Director, Information Services Media Production Used the software for: 2+ years ### "Lowering the barrier to entry on data visualization at scale" December 19, 2020 4.0 Overall we are incredibly satisfied with Grow as our visualization tool of choice. Though there are minor limitations on performance and BI capabilities, it still provides an incredible solution at a very reasonable price with a low barrier to entry. If you’re going for a platform that can be easily scaled at a palatable price and don’t have substantial teams of coding experts, Grow is the perfect sweet spot for your organization. Pros The two biggest pros for utilizing Grow for our data visualization/dashboard needs is the ability to operate at scale and the accessibility and usability to employees with various technical abilities. The general requirements of our firm included 200+ dashboards for both clients and internal use that provided extensive user permission options, did not require all users/architects to be extensively skilled at coding languages, and still provided the customization capabilities of higher dollar platforms. Grow was a perfect solution to all of these challenges. Their transformation “apps” within their builder allow users with limited SQL knowledge to apply all manipulations needed to datasets. Their user permissions, with unlimited users model, allows for a scalable system that handles all internal and external requirements. Their new data explorer functionality empowers end users to further manipulate and analyze data. All this at a competitive price point made Grow a perfect solution for our business. Cons The two biggest one to utilizing Grow as our data visualization tool are its lack of true BI capabilities and some of the technical challenges we’ve faced. Though neither is enough to sway us from a “definitely recommend” stance, both are worth noting. When compared to more expensive solutions built around BI (think Tableau or Looker), Grow lacks BI capabilities. The new data explorer functionality helps significantly close this gap, but it still is up to the architect and end-user to provide the “analysis” component. If your team lacks the ability to translate data into action, Grow doesn’t have BI/AI/etc capabilities like other platforms to bridge that gap. Additionally, while Grow performs reasonably well, it’s not without its technical challenges. Being a smaller company than the titans of the visualization space, technical challenges stretch out longer than they seemingly should. Additionally, though their business model/pricing makes it incredibly scalable, large volumes of data sources (not necessarily a large data source; simply having many different sources connected at once) can lead to slower loading/building that can hamper my team’s efficiency. Again, neither of these are deal breakers by any means, but are worth noting. Switched from [Tableau](https://www.capterra.com/p/208764/Tableau/) The pricing structure and technical hurdles of deploying Tableau to thousands of users across hundreds of clients, made it an unrealistic option for our business. Review Source Response from Epicor Software December 28, 2020 Thank you so much for being such a great customer and taking the time to leave a review. Also thank you for the product feedback! We've sent that on to our product team. JR Jaden R. Physical assistant Hospital & Health Care Used the software for: 1-2 years ### "My experience on Grow tool" March 14, 2025 3.0 Pros The Collaborative Insights: Sharing dashboards and insights with my team has improved our collaborative efforts and decision-making processes Cons I noticed that the customization options for dashboards and reports can be somewhat restrictive compared to other advanced BI tools. Switched from [Microsoft Power BI](https://www.capterra.com/p/176586/Power-BI/) Microsoft power bi is a time wasting tool Review Source BD Brooks D. Data Analyst Renewables & Environment Used the software for: Less than 6 months ### "Great Up and Coming Software" November 30, 2021 5.0 Really enjoy Grow.com - they had a great onboarding experience, and a fantastic product. Pros Love the ease of use, and how efficient the software is. Still a start up when we joined, but definitely going to be a top contender for all other BI Analytical tools. Cons A few UI/UX features could improve in their dashboarding (like drag and drop). Also, a few more features (like data alerts) aren't available yet but are coming! Alternatives considered [Sisense](https://www.capterra.com/p/86955/Sisense/)[Tableau](https://www.capterra.com/p/208764/Tableau/)[Microsoft Power BI](https://www.capterra.com/p/176586/Power-BI/) Reason for choosing Grow Fantastic tool for a great price, and provided the product we needed for our company/industry. Really enjoy the pricing model too (pay by amount of data). Review Source Response from Epicor Software December 1, 2021 Thanks for your review, Brooks! We value your feedback and are thrilled to hear that Grow provides your company with the right data reporting solution for your needs. Doug N. Lead Developer Mechanical or Industrial Engineering Used the software for: Less than 6 months ### "Amazing value and support for the money" March 26, 2021 5.0 Overall the experience has been great. Our sales rep at Grow has been awesome to work with. We have enjoyed some time with Grow's technical team to answer some questions we had on implementing some widgets. All of these things has made us confident in the product that we have chosen to use. Pros What made Grow ideal for a small(er) business like ours is the fact they provide all three components of a traditional data warehouse solution under one roof: warehouse, ETL, and BI. We were able to engage a single company to handle all of these services without any prior knowledge of cloud computing, business intelligence, etc. The BI interface is much cleaner and easier to work with than another service that we have worked with. We have used Amazon Quicksight in the past and it always left me wanting more. I have not gotten that with Grow. Cons I will occasionally encounter some user experience or user interface issues. For example, some of the SQL syntax highlighting/auto-completion will not work. Sometimes text widgets will just "disappear" after I have dragged them onto the canvas. I haven't been able to establish a pattern, but it's kind of inconvenient when it happens. Alternatives considered [Panoply](https://www.capterra.com/p/168034/Panoply/)[Snowflake](https://www.capterra.com/p/148267/Snowflake/) Switched from [Amazon QuickSight](https://www.capterra.com/p/169810/Quicksight/) We needed a service that provided data warehousing, ETL, and business intelligence all in one service. It prevented us from having to build out all of these service individually. Review Source Response from Epicor Software April 15, 2021 Thanks for the feedback, Doug! We sent the UI feedback to our product team to look into. Thanks for letting us know. CB Constance B. CEO Non-Profit Organization Management Used the software for: Less than 6 months ### "Worst Business Decision I Have Ever Made" February 13, 2025 1.0 Terrible. The product is a terrible fit for our company but we didn’t realize it until halfway through onboarding. Now we have a product we can’t use and have been forced to pay for… worst business decision I have ever made. Pros Nothing. Wish I never purchased. Forced to pay for something I don’t use until the contract expires. Cons Difficulty of use. Price. Customer service. Aggressive upselling. Dishonesty. Alternatives considered [Zoho Analytics](https://www.capterra.com/p/129749/Zoho-Analytics/) Reason for choosing Grow Seemed easier to use. It was not. The demo made it look like it could meet our needs. Sadly it’s woefully unable to do so. Review Source RA Riya A. Reporting Analyst Information Technology and Services Used the software for: 1-2 years ### "An Intuitive Tool for Marketing Insights" December 16, 2025 4.0 Overall, my experience with Grow has been positive. It’s a user-friendly platform with clean, visually appealing dashboards that make it easy to understand and work with data. It supports day-to-day reporting well and helps turn data into useful insights without overcomplicating the process. Pros What I liked most about Grow is how clean and easy the dashboards are to work with. Everything is visually clear, so it doesn’t take much effort to understand what’s going on. It’s simple to navigate, and the way the data is laid out makes reporting and tracking performance feel straightforward instead of complicated. Cons I feel that some dashboards can feel a bit limited when you want deeper customisation or more flexibility. At times, it feels like you need to work within certain constraints rather than fully tailoring views exactly how you want them, especially for more detailed reporting needs. Review Source Response from Epicor Software December 17, 2025 Hi there — thank you for sharing your experience with Grow! We’re glad to hear you find the dashboards clean, intuitive, and easy to navigate, and that Grow helps make reporting and performance tracking more straightforward. We also appreciate your feedback around customization and flexibility. We’ve shared this input with the appropriate team, as insights like this help guide how we continue to evolve the platform to support deeper reporting needs. Thanks again for taking the time to leave such a thoughtful review — we appreciate it. — The Grow Team DV Derick V. VP of Finance Hospitality Used the software for: 1-2 years ### "Low code BI tool to start using Dashboards " December 15, 2025 5.0 Great tool to start using dashboarding and improve awareness of key metrics. This solution helped us drive margin improvements. Pros Easy to learn and deploy. the implementation did not take long and was inexpensive. it was easy to customize for our needs. Cons The billing process is confusing and hard to resolve even though we contacted Accounts Payable and our customer rep. Review Source Response from Epicor Software December 16, 2025 Hi there — thank you for taking the time to share your experience with Grow! We’re glad to hear Grow was easy to learn, quick to deploy, and flexible enough to meet your needs—and that it helped improve visibility into key metrics and drive margin improvements. We also appreciate you sharing your feedback on the billing experience. We’ve passed this along to the appropriate team, as we’re always looking for ways to improve clarity and resolution across all parts of the customer experience. Thanks again for being a Grow customer — we appreciate your feedback. — The Grow Team SG Scott G. Director of Operations Real Estate Used the software for: 1-2 years ### "Be careful what you sign for" December 22, 2025 5.0 The product delivers, the sales & accounting company behind it does not. When I brought the mistake in their billing to their attention, there was no attempt to accept responsibility. Pros It is vital to my every day, I used every day for 6yrs with my former company and when I accepted a position with a new firm I requested the new firm engage the platform ASAP. Cons The company was very " clever " on how it bills. They line item services and then list an incorrect total and then press for the difference. This caused us to have an additional $2500 expense, it was an embarrassment to me as well as a financial concern. Review Source LD Laura D. Client Success Specialist Fund-Raising Used the software for: 2+ years ### "GROW Your Data Reporting Process!" February 13, 2025 4.0 Overall experience has been really good. Would highly recommend GROW to organizations and agencies all around for the data reporting and visualization needs! Pros Our agency was looking for a platform to generate data visualization for our clients' marketing and fundraising campaigns. We opted for GROW and it has not disappointed. Constructing and building dashboards with metrics becomes more intuitive once you go through onboarding and one-on-one training. The integrations with third-party platforms are seamless, and GROW allows you to transform and filter the data you want to see, including data trends that are important to client growth and satisfaction. Customer support is top-notch. Their team of support representatives and analysts are quick to respond and diagnose, address, and resolve any issues or questions that arise. Cons Currently, there is not a viable way to "hide" or archive old metrics or dashboards without deleting them. Certain SQL coding has to be applied for certain ways for data to be manipulated (i.e. certain pieces of data to be affected but not others). Review Source BR Brett R. Mentor Teacher E-Learning Used the software for: 2+ years ### "Helpful when up to date" February 25, 2025 4.0 Pros Easy to read dashboard with detailed and easy to read information. Cons There is often a long delay in the update of the information. The information is only helpful when the data is up to date and accurate. I also find the login page to be cumbersome. It requires you to enter and email address just to take you to a login page where the Google client can be accessed. Why can't the various log-in client options be displayed on the first page? Review Source MW Mary W. Senior Accounting Manager Accounting Used the software for: 6-12 months ### "Good tool, but could be better" February 13, 2025 4.0 so-so, don't love the limited visual options. Would like better report options. Pros Visuals are nice, adding points is helpful to mark optional. Cons Break in connections, and complex mapping Review Source KK Kristopher K. Senior Director - Finance Biotechnology Used the software for: Less than 6 months ### "Amazing Visual and Connected Ability Dashboard" October 5, 2016 4.0 Grow does two things really well. The first is the visual appearance of grow is amazing. They have done a really good job in making it look great. It makes people want to buy and use the product. My entire team is exciting for us to finish up the dashboards and roll it out. The ability to have multiple dashboards for different divisions on your team is great. The second thing they do really well is the ability to connect all your data in one place. As a small business that is building from the ground up, we have data coming from multiple location, Google Analytics, Dropbox, our website, quickbooks, etc. Now we have a central location that we can look at all the data. It has allowed us to look at our whole business in real time. Where grow falls a little short on is the ability to manually create. Everything looks great but sometime you cant show all the necessary data you need to, in the way you want to. The metrics are static and you dont have the ability to manipulate the data the way you want to, like where a number goes or create a needed metrics. For the most part some of the things we are trying to do are more robust, that typical businesses might not notice the constraints. Grows dashboard inability to be flexibility in its designing makes it hard, if there is something your really want to show but are unable, you are kind of locked in The main complaint is the full screen mode. We love the look and feel over it but for us where we would use this the most would be in a presentation. Where we would present the different dashboards. We dont like how you cant click to the next dashboard. The only option is to wait a minute or exit out and go to the next. If you have to exit out you lose the dramatics that the full screen dashboard creates. I have the ability to scroll over the numbers in full screen but I cant just click next dashboard. That part makes no sense to me. I can live without a metrics because it looks so great but If I cant present it, that creates an issue. Overall, it is a amazing tool, that I believe my company will be growing with. It has got great reception from everyone that we have shown too. And the main purpose is it is suppose to sell the business and how well you might be doing. It does a great job doing that. The customer support is really great. The people at grow are really helpful. Having a support team that can assist you means a lot. They are looking out for your success. Cheers Pros I like the look and feel of grow. It looks really now and not outdated. It really is a great looking product. Cons a) Some of the metrics are sometimes not as manipulative as we would like. Where we would like to move around a number or something. They are more static. b) The real big one is the full screen mode. We love the look and feel over it but for us where we would use this the most would be in a presentation. Where we would present the different dashboards. We dont like how you cant click to the next dashboard. The only option is to wait a minute or exit out. Review Source VR Verified Reviewer Marketing Manager Marketing and Advertising Used the software for: 6-12 months ### "Great business data tool" June 3, 2023 4.0 Pros The capability of bringing all KPIS to one location to be compared side-by-side and even layered to more precisely set goals. the visual impact and the ability to see the company's statistical position and future direction. Cons It can occasionally be a little overpowering. It would be beneficial to have a few more color options to distinguish between the various sections. Review Source Troy O. COO Computer Software Used the software for: 6-12 months ### "Great solution for SaaS oriented - BI, exploration enabled in days across 100's of sources" October 29, 2018 4.0 We have 30+ SaaS systems and were using SQL/GSheets to analyze data. Within 15 days of implementing we had over 100 metrics and 10's of dashboards - six months later the Grow and the discussion of metrics is everywhere - slack, email, online, on company dashboards, in the hands of our investors. This all with one dedicated analytics resource. Pros Ease: because 100's of the most common data sources are pre-integrated you can quickly get past the headache of secure access and onto the business of working with data. Because you can do most analytics without deep sql knowledge more of the business staff can participate in developing the graphs and knowledge. Pace of Innovation: Grow is launching new features every month making it increasingly easy to develop the metrics you need. Pricing Model: Because this isn't a "pay per seat" model and instead a per metric model the value delivered is aligned with cost - occasional users, heavy users all can leverage the full power of the platform without breaking the bank. Cons If you want super advanced visualizations on par with the highest priced BI tools this isn't for you - this tool is rich but has made appropriate tradeoffs for the purpose of simplicity. For example, you can't have multiple series on the second axis of a 2-axis graph. Review Source PS Pia S. Human Resources Manager Information Technology and Services Used the software for: 2+ years ### "Data Solution To Track Performance" February 21, 2023 5.0 It has changed my life to analyze our marketing campaigns across all of our major channels. It aids in the data's visual analysis for us. reporting that is easily shareable and editable across multiple platforms in one location. Pros The majority of the integrations that most users require are present. Reporting that is simple to prepare and has all the data you need to see metrics and figures. It enables everyone on the team to create goals and is highly configurable. Cons It occasionally seems a little odd. Learning how to create metrics required a lot of time. I really wish there was a tool that kept a live, dynamic list of corporate benchmarks. Review Source CM Chrisarn M. Marketing Officer Marketing and Advertising Used the software for: 1-2 years ### "Grow: A Super Reliable Tool for Data Visualization" April 30, 2024 5.0 Pros For efficient data visualization, we always rely on Grow due to its effectiveness. Grow makes work simple for us. Cons Grow works impressively well. I do not dislike Grow at all. Review Source VR Verified Reviewer Consultant Publishing Used the software for: 2+ years ### "Great BI Tool " April 6, 2021 5.0 Once everything is up and going, it works great, just takes some time initially to set up. Pros We were a somewhat early adopter of the platform, so I've seen a lot of change and improvement over the years from the software. They add useful features on a regular basis and have an amazing support team that is quick to help with any issues that arise. There is a large array of outside connections that can be pulled into the platform, making it easy to aggregate all of our data in one place. Cons It can be a bit tedious to overhaul metrics once they've been created if we want to update them to use the newest features. Review Source Response from Epicor Software April 15, 2021 Thanks for the review! If you're running into issues converting to the new features our support team is happy to help you with that. VR Verified Reviewer Dashboard Specialist Management Consulting Used the software for: 6-12 months ### "You need a Grow.Com Expert to Setup a Dashboard" August 14, 2023 3.0 Pros There are lots of integrations and the customer support is quite helpful. Cons You cannot setup a dashboard easily. It is not for non tech savvy people. Even as a techie, I couldn't setup one right off the bat. Alternatives considered [PowerMetrics](https://www.capterra.com/p/226528/Powermetrics/)[Databox](https://www.capterra.com/p/154024/Databox/) Review Source LC Lauren C. Media Director Marketing and Advertising Used the software for: 2+ years ### "Good use for reviewing trends" March 1, 2023 5.0 Pros We are able to share real time data with clients while campaigns are running and they can see multiple platforms at one time. Cons The graphing capabilities are not as extensive as some of the other software systems. It doesn't pull in visualizations of creative. Review Source TW Tripp W. CEO Consumer Goods Used the software for: 2+ years ### "It works but I would love to find something better" March 6, 2023 3.0 Pros I like having multiple dashboards for key areas Cons Visualizations can be challenging to understand. The presentation is not consistent. Password trouble plagues me every once in a while. Doesnt always load correctly. Review Source Elliot J. Head of Digital Real Estate Used the software for: 1-2 years ### "Overall, An Excellent Dashboarding Platform" February 28, 2023 4.0 Pros The process from data interation, to visualisation is super intuitive. Cons The platform still feels buggy. I regularly see errors reported in my admin console, which when i go to check, just dissapear.The visualisation options are limited too. Review Source RA Ryan A. COS Logistics and Supply Chain Used the software for: 2+ years ### "On Your Own" March 13, 2023 2.0 Terrible Pros Ease of use. Good selection of visualization. Cons Can't handle the amount of data we have. Support from AM hardly exists. Review Source KT Kyle T. Strategist Marketing and Advertising Used the software for: 2+ years ### "Great! But no Klaviyo Integration" August 10, 2023 4.0 Pros Grow was easy to build charts and visualize data into a dashboard. Cons Lack of connectors for several platforms. Needed something for Klaviyo which didn't exist. Review Source Dru D. CEO Apparel & Fashion Used the software for: 1-2 years ### "Grow gives us exceptional insight to our business data in an automatic, aesthetically pleasing form." January 17, 2018 5.0 Pros The ability for Grow to do data calculations was transformational for us. Our prior dashboard software could only display data exactly as it was fed in, it wasn't able to calculate & manipulate data . Grow's ability to take multiple data sources, do calculations/formulas and then display the result is phenomenal. Cons I put three stars for "ease of use" because although Grow is amazingly powerful when it comes to gathering data and manipulating it, building each metric can be challenging. In my eyes though, ease of use is somewhat of an expected trade-off when you add features, in this case, to gain the amazing data manipulation power Grow offers. Review Source Similar Products Featured