---
title: "Grow Reviews 2026. Verified Reviews, Pros & Cons | Capterra"
description: "Is Grow the right Data Visualization solution for you? Explore 410 verified user reviews from people in industries like yours to make a confident choice."
source_url: "https://www.capterra.com/p/136247/Grow/reviews/"
page_type: "reviews"
language: "en"
---

Grow

4.4 (410)

[View alternatives](https://www.capterra.com/p/136247/Grow/alternatives/)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

* * *

Last updated July 23rd, 2026

# Reviews of Grow

Ease of use

4.2

Customer Service

4.4

## Pros and Cons in Reviews

Cica S

S.LEADERAutomotive, 51 - 200 employeesUsed the software for: 1-2 years.

“The platform integrates well with ERP data, offers flexible dashboard customization, and provides scheduled email notifications that keep stakeholders informed automatically.“

July 23, 2026

LB

Luke B

Software CX MgrConstruction, 51 - 200 employeesUsed the software for: More than 2 years.

“So it's not for those that need very advanced analysis When the GUI doesn't seem to be the solution to achieve what you need, inevitably you'll need to use SQL.“

June 12, 2026

JM

Jaspal M

Business Process SpecialistMachinery, 201 - 500 employeesUsed the software for: 1-2 years.

“Its interactive dashboards, drill-through capabilities, flexible visualizations, and self-service analytics provide a strong foundation for data-driven decision-making across the organization.“

July 22, 2026

BR

Brett R

Mentor TeacherE-Learning, 51 - 200 employeesUsed the software for: More than 2 years.

“It requires you to enter and email address just to take you to a login page where the Google client can be accessed. Why can't the various log-in client options be displayed on the first page?“

February 25, 2025

JM

Jaspal M

Business Process SpecialistMachinery, 201 - 500 employeesUsed the software for: 1-2 years.

“From an end-user perspective, the responsive interface, self-service capabilities, and ability to personalize views make information more accessible without requiring advanced technical knowledge.“

July 22, 2026

MH

Max H

Technical ManagerDesign, 11 - 50 employeesUsed the software for: 1-2 years.

“We have never used any sort of BI software before Grow but we had heard and seen bits of Microsoft BI, but gave up trying to learn it as it wasn't very user friendly we found.“

May 21, 2026

JM

Jaspal M

Business Process SpecialistMachinery, 201 - 500 employeesUsed the software for: 1-2 years.

“What stands out most about the Grow platform is its ability to transform complex business data into meaningful, actionable insights through an intuitive and user-friendly experience.“

July 22, 2026

SG

Scott G

Director of OperationsReal Estate, 51 - 200 employeesUsed the software for: 1-2 years.

“The product delivers, the sales & accounting company behind it does not. When I brought the mistake in their billing to their attention, there was no attempt to accept responsibility.“

December 22, 2025

## Showing most helpful reviews

Showing 1-25 of 410 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

Robbie M.  
Data Architect  
Apparel & Fashion  
Used the software for: 6-12 months

### "GROW: A great tool for starting analytics"

August 7, 2023

4.0

Was a great tool to make quick efficient data reports that a user could read and understand in less than 20-30 seconds.

Pros

The interface could be understood quite easily with minimal training allowing for quick generation of data reports. The SQL backend, data connections and data warehouse allow for the user to go into much further depth with their data.

Cons

Sometimes the platform would be slow to update and the data would could very rarely not update.

Alternatives considered

[Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[Adobe Analytics](https://www.capterra.com/p/202871/Adobe-Analytics/)[Snowflake](https://www.capterra.com/p/148267/Snowflake/)

Reason for choosing Grow

It was priced better for the company size and had a trimmed down interface compared to the others

Review Source

LS

Laken S.  
Co-Founder and CMO  
Retail  
Used the software for: 1-2 years

### "Powerful BI Solution That Elevated Our Entire Organization"

December 12, 2025

4.0

Overall, Grow has been an excellent BI solution for our medium-sized e-commerce business. It has truly empowered our team with accessible, actionable data. The platform has elevated our decision-making and made data a core part of how we operate.

Pros

Grow has really empowered our team with Data. From finance, operations, to marketing, every department has powerful dashboards that support their job functions and making them more effective and strategic in their work.

Cons

The platform can be costly and requires analyst support to set up correctly, but it still offers strong ROI potential once properly implemented.

Alternatives considered

[Tableau](https://www.capterra.com/p/208764/Tableau/)

Reason for choosing Grow

We chose Grow for its competitive cost and strong implementation support.

Review Source

Response from Epicor Software

December 15, 2025

Hi there — thank you for sharing your experience with Grow! We’re glad to hear Grow is empowering teams across finance, operations, and marketing with accessible, actionable data that supports better decision-making. We also appreciate your perspective on implementation and investment, and it’s great to hear Grow is delivering strong ROI and strategic value once in place. Thanks again for being a Grow customer — we appreciate the feedback! — The Grow Team

JM

Jessica M.  
Vice President  
Real Estate  
Used the software for: 6-12 months

### "Terrible Customer Experience"

December 22, 2025

3.0

Our onboarding was rushed. Not only do you have a limited number of meetings with the person who helps with the onboarding but you also have a time limit to complete those meetings. Once we had it half working, the connections kept breaking every time something changed. It was too hard to pay attention to what you changed in a spreadsheet or system and whether that effected the link in Grow. Again, we are a rapidly growing business so things are changing a lot. I sent a message to my "account manager" and she scheduled a meeting with me and a professional services manager. When it was time for the call, we were informed by the PSM that we no longer have an account manager. The PSM helped me through the process of requesting a cancellation of our contract. We went over a month with no response. All of a sudden our old account manager was back on our team. She informed me there is no way to get out of the contract and we would have to pay for additional help. The system is truly too robust for our business and even though it doesn't work for us right now, that doesn't mean it wouldn't have worked for us in the future. After this customer service experience, once our contract is over, we will never refer or come back to this company. It's astonishing to me that they won't do the right thing to potentially gain a customer back in the future or the potential referrals from our extensive network of other real estate homebuyers.

Pros

It is a powerful tool for someone who has the time to dedicate to it. The connections were easy and there were a lot of ways to customize.

Cons

The fact that they nickle and dime you when you need help and won't let you out of your contract when you realize it's just too powerful of a tool and does not work for your small business.

Review Source

Jeff P.  
CEO  
Information Technology and Services  
Used the software for: 1-2 years

### "Great, easy-to-use non-technical tool for business insights"

July 18, 2019

4.0

Overall, this has given us the metrics platform we needed to be able to build and maintain the reports we require to monitor and gain key insights to our business. The team at Grow have always been outstanding to help us solve everything from simple to very complex problems in our to achieve our reporting goals.

Pros

Can do almost anything with patience and logic, no need to distract developers to assist with complicated data queries. Customer support is outstanding, always taking the time to properly understand and help address anything you throw at them - very solution-focused.

Cons

Can be a bit buggy at times, especially after big releases, requiring more attention than I would like towards "fixing" metrics that were previously working fine. Can also be very slow with large data sets, some of which are just too big for it to handle.

Switched from

[Microsoft Power BI](https://www.capterra.com/p/176586/Power-BI/)

PowerBI was way too powerful and developer dependent. Virtually impossible to build and maintain anything without heavy dependence on technical resources. We needed something simpler to maintain without technical dependencies.

Review Source

CN

Cody N.  
Director of Marketing  
Telecommunications  
Used the software for: 6-12 months

### "Grow for Marketing Teams"

December 22, 2025

4.0

Grow is a great interim analytics tool to bridge the gap between marketing and operations. The ability to integrate custom spreadsheets with real time data certainly make it a product to drive insights for marketing teams. It lacks the ability to create anything using ai or with any sort of speed.

Pros

The best features about Grow are the native integrations that pull in data. This makes building your metrics and dashboards easy. Their support team and engineers are very knowledgeable and helpful along the onboarding process.

Cons

The lack of templates for dashboards, especially in Marketing, where 90% of the dashboards and metrics are the same for all businesses, is my only frustration. Taking Google analytics and building a web traffic 101 dashboard should be simple, it just takes too long. Once you do take the time to set any metric and dashboard up, it does a great job staying updated and will show you exactly what you built.

Alternatives considered

[Looker](https://www.capterra.com/p/169053/Looker/)

Reason for choosing Grow

Business was not set up tp use looker yet.

Review Source

Response from Epicor Software

December 23, 2025

Hi there — thank you for sharing your experience with Grow! We’re glad to hear that Grow’s native integrations and onboarding support helped make it easier to build dashboards and metrics, and that the platform continues to deliver reliable, up-to-date insights once everything is in place. We also appreciate your feedback around dashboard templates and setup time, particularly for marketing use cases. We’ve shared this input with the appropriate team, as feedback like yours helps guide how we continue improving speed and usability while maintaining flexibility. Thanks again for taking the time to leave such thoughtful feedback — we appreciate it. — The Grow Team

CT

Clara T.  
Director of Development  
Medical Practice  
Used the software for: 6-12 months

### "Grow BI Review"

December 18, 2025

5.0

Pros

One of the things I liked most about the Grow BI system is how user-friendly and intuitive it is, even for users who do not have a strong technical background. The interface is clean and well organized, which makes it easy to navigate dashboards, filter data, and quickly find the information needed. I also appreciated how the system presents data visually through charts and graphs, helping complex information become easier to understand and analyze. Another strong advantage of Grow BI is its ability to integrate data from multiple sources into one centralized platform, saving time and reducing manual work. The real-time reporting feature is especially valuable because it allows users to make informed decisions based on up-to-date data. Overall, Grow BI improves efficiency, supports better decision-making, and makes data analysis more accessible and effective.

Cons

One of the things I liked least about the Grow BI system is that some advanced features can feel limited or less flexible when compared to more complex BI tools. While the platform is very user-friendly, this simplicity can sometimes make it challenging to perform highly customized analyses or create very specific calculations without workarounds. I also found that initial setup and data integration can take time, especially when connecting less common data sources, which may require additional support or technical assistance. In some cases, dashboard load times can be slower when working with large datasets, which can interrupt workflow. Additionally, customization options for visuals and layouts are somewhat restricted, making it harder to tailor dashboards exactly to specific preferences or branding needs.

Alternatives considered

[Domo](https://www.capterra.com/p/119119/Domo/)

Reason for choosing Grow

pricing and the user friendly interfaces

Review Source

Response from Epicor Software

December 22, 2025

Hi there — thank you for taking the time to share such a detailed review of your experience with Grow! We’re glad to hear you find Grow intuitive and accessible, and that features like visual reporting, real-time insights, and multi-source data integration are helping improve efficiency and decision-making across your team. We also appreciate your thoughtful feedback around advanced customization, setup, and performance with larger datasets. We’ve shared these insights with the appropriate teams, as feedback like this helps inform how we continue to evolve the platform while maintaining the ease of use Grow is known for. Thanks again for being a Grow customer and for sharing your perspective — we truly appreciate it. — The Grow Team

RT

Rachel T.  
Art Manager  
Consumer Goods  
Used the software for: 2+ years

### "Grow updates"

December 12, 2025

4.0

I need things to update every 15 min, when grow stop updating that is the only time I have an issue!

Pros

Great way to view a lot of important data in a concise way, making me much more efficient at my job .

Cons

Sometimes the updating gets "stuck" and I have to contect \[sensitive content hidden\] to nudge it manually or to contact Grow for help

Switched from

[Domo](https://www.capterra.com/p/119119/Domo/)

the cost..................................

Review Source

Response from Epicor Software

December 15, 2025

Hi there — thanks so much for the feedback! We’re glad to hear Grow is helping you view important data in a concise way and work more efficiently. That’s exactly what we aim to deliver. We appreciate you sharing your experience around updates, and we’ve passed this feedback along to the appropriate team. Consistent data performance is important to us, and our support team is always available if anything needs attention. Thanks again for being a Grow customer — we appreciate you! — The Grow Team

RA

Riya A.  
Reporting Analyst  
Information Technology and Services  
Used the software for: 1-2 years

### "An Intuitive Tool for Marketing Insights"

December 16, 2025

4.0

Overall, my experience with Grow has been positive. It’s a user-friendly platform with clean, visually appealing dashboards that make it easy to understand and work with data. It supports day-to-day reporting well and helps turn data into useful insights without overcomplicating the process.

Pros

What I liked most about Grow is how clean and easy the dashboards are to work with. Everything is visually clear, so it doesn’t take much effort to understand what’s going on. It’s simple to navigate, and the way the data is laid out makes reporting and tracking performance feel straightforward instead of complicated.

Cons

I feel that some dashboards can feel a bit limited when you want deeper customisation or more flexibility. At times, it feels like you need to work within certain constraints rather than fully tailoring views exactly how you want them, especially for more detailed reporting needs.

Review Source

Response from Epicor Software

December 17, 2025

Hi there — thank you for sharing your experience with Grow! We’re glad to hear you find the dashboards clean, intuitive, and easy to navigate, and that Grow helps make reporting and performance tracking more straightforward. We also appreciate your feedback around customization and flexibility. We’ve shared this input with the appropriate team, as insights like this help guide how we continue to evolve the platform to support deeper reporting needs. Thanks again for taking the time to leave such a thoughtful review — we appreciate it. — The Grow Team

DV

Derick V.  
VP of Finance  
Hospitality  
Used the software for: 1-2 years

### "Low code BI tool to start using Dashboards "

December 15, 2025

5.0

Great tool to start using dashboarding and improve awareness of key metrics. This solution helped us drive margin improvements.

Pros

Easy to learn and deploy. the implementation did not take long and was inexpensive. it was easy to customize for our needs.

Cons

The billing process is confusing and hard to resolve even though we contacted Accounts Payable and our customer rep.

Review Source

Response from Epicor Software

December 16, 2025

Hi there — thank you for taking the time to share your experience with Grow! We’re glad to hear Grow was easy to learn, quick to deploy, and flexible enough to meet your needs—and that it helped improve visibility into key metrics and drive margin improvements. We also appreciate you sharing your feedback on the billing experience. We’ve passed this along to the appropriate team, as we’re always looking for ways to improve clarity and resolution across all parts of the customer experience. Thanks again for being a Grow customer — we appreciate your feedback. — The Grow Team

SG

Scott G.  
Director of Operations  
Real Estate  
Used the software for: 1-2 years

### "Be careful what you sign for"

December 22, 2025

5.0

The product delivers, the sales & accounting company behind it does not. When I brought the mistake in their billing to their attention, there was no attempt to accept responsibility.

Pros

It is vital to my every day, I used every day for 6yrs with my former company and when I accepted a position with a new firm I requested the new firm engage the platform ASAP.

Cons

The company was very " clever " on how it bills. They line item services and then list an incorrect total and then press for the difference. This caused us to have an additional $2500 expense, it was an embarrassment to me as well as a financial concern.

Review Source

TG

Tyler G.  
Analyst  
Marketing and Advertising  
Used the software for: 6-12 months

### "Grow Usage"

February 18, 2025

3.0

Its good. Im pleased with it so far. I inherited this at my new job and I do enjoy using it. I wish there was more content on creating dashboards more effectively like a tips and tricks or class you can take.

Pros

API tools are good for data, connections are good, its cut and dry solid

Cons

Everything seems like a sales pitch, wish there was more support, more graph options and time framed pdf reporting meaning I have a dashboard. I want to schedule it show me the metrics for last month, last year and last week all in automictically.

Review Source

BP

Becca P.  
Administrative Assistant  
Accounting  
Used the software for: 1-2 years

### "User friendly and easily accessible"

February 13, 2025

5.0

My teammates love to use Grow because it houses our clients and all of the information in one spot.

Pros

It has everything you need all in one place.

Cons

No complaints so far. They have always helped us whenever we have questions.

Review Source

Swapnil B.  
Data Analyst  
Textiles  
Used the software for: Less than 6 months

### "Make Data-Driven Decisions with Grow - A No-Code Full Stack Business Intelligence Platform"

February 18, 2023

5.0

Working with Grow has been an incredible experience. The team is knowledgeable and responsive, the platform is intuitive and powerful, and their customer service is top-notch. I've been able to quickly connect data sources, explore and surface insights with no coding knowledge required, and collaborate with my team on data-driven decisions. I'm looking forward to what else Grow can do for us in the future!

Pros

We love Grow because of its user-friendly interface and the ease with which you can connect to different data sources, explore and visualize your data, and easily surface insights. Not to mention its powerful features such as auto-scheduling reports and alerts that keep you up to date on key metrics. Plus, with their intuitive drag-and-drop design tools, you don't need to be a tech expert to get the most out of Grow.

Cons

There isn't anything we don't enjoy about Grow. Our clients like how straightforward and simple the platform is to use, making it easy to access data and explore insights rapidly. Yet, like with any piece of software, customers may yearn for functionality that aren't currently accessible. At Grow, we are constantly working to improve our product to meet the requirements of our clients, so please contact us and let us know what you would like to see included!

Review Source

VR

Verified Reviewer  
Probationary Officer  
Banking  
Used the software for: 2+ years

### "Time Savvy Data analysis Tool"

May 24, 2023

5.0

My overall experience with grow was awesome. I used it to make lively dashboards and decks be it on zonal front or asm level, or store level, or product level.It helped me to save my time and enhance data analysis which resulted in drawing better insights.

Pros

The user interface is so convinient.One can easily make dashboard and draw insights of large data.Connectors can be used to connect data and make your dashboard lively.

Cons

The free version doesn't provided much services to users, also the forcasting can also be enhanced.Once forcasting and free trial services are improves it is really good alternative for any dashboard tool.

Review Source

Akshay S.  
Digital Analyst  
Computer Software  
Used the software for: Less than 6 months

### "BI platform that is fast and reliable, easy-to-use"

February 28, 2023

4.0

It's been a good experience so far. However, if the grow team can plug some of their shortcomings, they'd be a far superior product with a loyal user base. They're headed in the right direction though.

Pros

User-friendly interface and intuitive design, which make it easier to navigate and use. The typical workflow has a learning curve though (connection > warehouse tables > datasets > metrics) which can be confusing at first to the uninitiated. Customer support is knowledgeable, fast and excellent.

Cons

1\. Datasource options need to be expanded. 2. The data inside suggested warehouse tables can be improved to be made more relevant. Too much unnecessary information that defeats the purpose.3. The grow team can do a much better job of creating educational resources on how customers can make the best use of each connection. The documentation is often outdated and not helpful.

Review Source

VR

Verified Reviewer  
Marketing Manager  
Marketing and Advertising  
Used the software for: 6-12 months

### "Great business data tool"

June 3, 2023

4.0

Pros

The capability of bringing all KPIS to one location to be compared side-by-side and even layered to more precisely set goals. the visual impact and the ability to see the company's statistical position and future direction.

Cons

It can occasionally be a little overpowering. It would be beneficial to have a few more color options to distinguish between the various sections.

Review Source

Jeff H.  
President - Founder  
  
Used the software for: Less than 6 months

### "Not your average SaaS BI company. Grow is something special!"

March 21, 2018

5.0

Pros

What separates Grow from the other players in the SaaS BI reporting software space is three fold. 1) Price. I had a call with DOMO and actually laughed when they told me what their platform would cost me each month. Grow is affordable for small agencies, startups and small to mid sized companies - especially when you factor in the ROI it generates. 2) Ease of use. We looked at MSBI but it's complexities - especially around Google Analytics made getting our reporting up and running extremely expensive. Grow makes connecting data sources super easy. I was up and running with basic reporting the day I signed up. 3) Data scientists. In my experience with SaaS software, their onboarding calls can be a big time waster, simply because the people performing the onboarding, are not experts in the field but rather lower level employees who were trained to follow a predetermined onboarding process. My onboarding at Grow was presented by a real data scientist! Not only did he provide excellent training on the software, he made suggestions on how to tweak my reporting needs to show greater value to my clients. The combination of these three elements come together seamlessly to create a truly viable alternative to Microsoft BI, DOMO and Tableau. Watch out big guys! Here comes GROW!

Cons

Surely I could find something bad to say right? Not really! I guess if forced I would say that they need to be easier to find on the web. I would have started using Grow months ago - had I known it was out there. So, get those marketing guys to work! Hey - I'm a marketing guy - put me to work!

Review Source

AS

Abhilash S.  
Accountant  
Textiles  
Used the software for: 1-2 years

### "Grow Has Effective and Reliable Features"

April 29, 2024

5.0

Pros

Grow has been a reliable and easy to use business intelligence solution. I like the efficiency of Grow.

Cons

Grow meets our needs. No dislikes at all.

Review Source

BV

Benjamin V.  
VP of Analytics  
Marketing and Advertising  
Used the software for: 2+ years

### "Connectors + Dashboard in one place, limited visualizations"

March 9, 2023

4.0

Some connectors are unreliable or hard to use such as LinkedIn Ads where all campaigns need to be manually selected by the user. The alternative is to use LinkedIn Ads data warehouse but this feature broke a few weeks ago

Pros

Easy to use. Support has been pretty strong. Some of our feature requests have made it to the product over time

Cons

Often times connectors get disconnected, and data doesn't get refreshed. Visualizations are limited. Filtering/Slicing is very limited

Reason for choosing Grow

Flexibility via PostgreSQL for transforming, classifying data on-the-fly

Review Source

JC

Joshua C.  
District Manager  
Automotive  
Used the software for: 1-2 years

### "Xcite Loves Grow"

July 27, 2023

4.0

daily reporting, analytics, employee performance aggregations

Pros

This platform is easy to use for all our users in line, and provides that daily direction needed.

Cons

It is not mobile friendly in my opinion for my use.

Review Source

KC

Kate C.  
Counselor  
Education Management  
Used the software for: 2+ years

### "Happy user"

July 27, 2023

5.0

Greya

Pros

Easy of learning and the beginning stages of adaption

Cons

Nothing it’s been a great tool in my office

Review Source

TS

Tyler S.  
Data Analyst  
Financial Services  
Used the software for: 6-12 months

### "Grow- Great for 'Grow'ing your business, Bad for 'Grow'ing pains"

March 9, 2023

3.0

Grow has allowed me to make our team more data driven and has literally put data in everyones hands.

Pros

Grow being a no-code BI tool makes it easy for almost all of our use cases. All of our stakeholders can track KPIs with relative ease even though they don't have technical backgrounds.

Cons

Grow is lacking in technical capabilities that most other BI tools are offering like Python capabilities, machine learning inputs, pre-built predictive analysis graphs, customizable roles and permissions for roles, and more.

Review Source

SM

Susan M.  
Woodshop Engineer  
Building Materials  
Used the software for: 2+ years

### "Good Idea Bad Implementation"

April 11, 2024

2.0

Pros

I like the ease of use and I like the variety of information it can present.

Cons

I don't like the lack of interaction on a Grow Dashboard, there is no check mark or highlighting capability. I don't like that the refresh rate just gives up and doesn't let me force a refresh.

Review Source

EL

Eric L.  
Director of Client Acquisition  
Real Estate  
Used the software for: 1-2 years

### "Grow Dashboard"

August 8, 2019

5.0

Grow has given our organization greater visibility on what's important to our business. It elevated performance and helps us understand past, current, and future performance trends. This helps us model and predict future goals. We're excited to see all our data points in one place.

Pros

Grow makes displaying data from multiple sources very easy. We have many different data points that stem from multiple locations and user interfaces, and Grow displays this data all in one place and on many different customizable dashboards for the different departments that may want to look at the same data, but in a different way or combination. The charts, run rates, goal trends, and simplification of data presentation has streamlined our operation and made all of us extremely competitive! It's great seeing our teams' performance lift simply by giving greater insight into the business in an easy-to-interpret interface.

Cons

It would be a nice addition to layer in some gamification. This may already exist and I am unaware of it.

Reason for choosing Grow

Cost and display were drivers in the decision.

Review Source

MR

Michael R.  
Head of Analytics  
Information Technology and Services  
Used the software for: 1-2 years

### "Experience"

August 15, 2023

3.0

It haven't been great, the product is slow when the datasets are huge

Pros

Flexibility to manipulate data, Transformations are a great idea

Cons

Its slow!!very basic chartsFilters do not work with every chart types

Reason for choosing Grow

Transformation

Review Source

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