# Page 3 | Influitive Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Page 3 - Is Influitive the right Brand Management solution for you? Explore 247 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/136258/AdvocateHub/reviews

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Influitive

4.7 (247)

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Last updated March 13th, 2026

# Page 3 - Reviews of Influitive

## Showing most helpful reviews

Showing 51-75 of 247 Reviews

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Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

Emily E.  
Member Marketing Specialist  
Computer Software  
Used the software for: Less than 6 months

### "Offer Your Customers the White Glove Service They Deserve with Influitive."

November 14, 2016

4.0

WebPT is an Electronic Medical Record for over 60,000 Physical Therapists, Occupational Therapists, and Speech-Language Pathologists. We were looking to scale our ability to provide the white glove service our Members deserve, while ensuring their involvement in a community to generate amazing, organic conversations between them. We also wanted to streamline our ability to capture this information for customer generated content, while also making it easy for them to join reference programs and refer new customers.

Pros

\- Provides a social community for customers to engage with one another. - Rewards them for the things they're already doing - Shows our customers we appreciate the efforts they take when engaging with our brand. - Rewards/points gamification is an awesome and fun feature. - Great information with lots of ideas. - A strong community of their own members for support. - Support team is awesome.

Cons

\- Unfortunately their software has quite a few glitches, making inviting new customers and creating new challenges, challenging. - Onboarding process wasn't the smoothest. - Lots of resources, but no direction as to where to start first. - Small irritations like, can't delete segmentation groups or advocates we nominated.

Review Source

Brittany L.  
Senior Marketing Manager, Customer and Advocacy  
Human Resources  
Used the software for: 6-12 months

### "Build an Army of Brand Advocates with Ease (and Fun!)"

July 21, 2016

5.0

Influitive is our platform of choice for communicating with 40k+ customers who use HireRight background screening services around the globe. The platform allows us to drive customer retention, reviews, references, and referrals, while building a relationship with customers. We are more than pleased with the platform and see nothing but opportunity ahead.

Pros

The Influitive team is amazing - they are very supportive, helpful - you really get a sense that they care about your program. Customers are spreading the word about the program too! They are recommending colleagues to join and talking to HireRight team members about the value gained from participating.

Cons

There is a time commitment to launching the program and managing long term, but it's worth every bit of energy. Who doesn't want more customer reviews, references, and referrals?

Review Source

AR

Armand R.  
Owner  
Publishing  
Used the software for: I used a free trial

### "I love using Influitive"

April 11, 2021

5.0

Pros

I love the app's Lead Management feature because it allows me to look at new leads which are crucial in my new startup's success. Reporting/Analytics plays a crucial role along with lead management in my startup's role of trying to gain new customer. I do not have an use for this part of the app as my new company is still in it infancy stages. I love Social Media Integration in this app because it allows me to be productive and reach out to potential new users on Instagram so I think it is a critical feature of the app. Another critical feature of the app because it allows me to track referrals which are new and can be a potential client down the road.

Cons

The only con I would think of in this app is the pricing which is a a bit higher than I would pay for a great service like this just because I have just started a company from the ground up.

Review Source

Jennifer S.  
Customer Marketing & Advocacy  
E-Learning  
Used the software for:

### "Good Clean Fun"

January 25, 2017

5.0

I absolutely love Influitive's Advocate Hub. It makes obtaining customer case studies, testimonials, reviews and feedback so seamlessly simple! It's a fun, engaging platform that allows us to build rapport with our most influential customers. We have seen a significant amount of improvement in content and quotes than we can so easily pull.

Pros

Easy to use both on the back end and customer facing. Great coaches and support for anytime you have questions. Ability to create SubGroups - huge for a Regional Marketing Strategy standpoint.

Cons

Sometimes the sequence of building out challenges and their stages can be challenging, it takes some strategy surrounding each one. Also, I wish there were more opportunities for other users from similar backgrounds to share their experiences and best practices. For example, I work in ed tech, I wish I had an opportunity to connect with other ed tech users within Influitive as part of the best practices of onboarding.

Review Source

Laura O.  
Corporate Marketing Manager - Customer Advocacy & Evidence  
Computer Software  
Used the software for: 1-2 years

### "Influitive changes the way we market to our customers"

September 13, 2017

5.0

Pros

Influitive has a been a great resource for our team to help manage our growing customer marketing initiatives. We're able to segment, activate and reward those who love our product and keep them engaged throughout the year in an meaningful way while not exhausting them with all things company related. We have seen tremendous ROI from the time we implemented the program to where we are today.

Cons

We would love to have more customization features without a bunch of little add on costs. To add a custom header with a photo for instance means an upgrade and more cash.

Review Source

VR

Verified Reviewer  
Marketing Manager  
Computer Software  
Used the software for: 2+ years

### "Great platform!"

December 12, 2023

5.0

Pros

It's easy to use once you know what you're doing! It's a fun way to get your customers involved and a great way to source advocates for various activities.

Cons

Not all the integrations work all the time. We've had third party review integrations not work every time and our integration with Salesforce isn't seamless.

Review Source

DW

Davin W.  
Senior Marketing Manager, Customer Advocacy  
Information Technology and Services  
Used the software for: 1-2 years

### "Customer engagement at scale"

September 12, 2016

5.0

We launched our Influitive AdvocateHub in January 2015. We've used the hub to drive referrals, case studies, reviews, beta testers, awards nominations, reference calls, conference submissions and a lot more. There is simply no other platform on the market that help you nurture happy customers into brand advocates the way Influitive AdvocateHub can. By the numbers, we've been able to generate 250+ online reviews, 30+ video testimonials, 3,000+ social shares, 1,000+ pieces of product feedback, plus dozens of case studies and user-generated content. Marketing, Sales, Product, and even Executive teams always need to involve customers in their initiatives. AdvocateHub gives you the opportunity to respond quickly to these requests and deliver the right customers fast. No more begging sales for contacts or intros, no more relying on the same 10 customers to beta test new features or products. Influitive AdvocateHub has given us the central point of engagement from which to drive and support core company initiatives.

Pros

Influitive AdvocateHub gives us a tool to engage customers at scale. It's easy to deploy, easy to manage, and fast to deliver results.

Cons

They're still building out some needed features. I wish the admin view was a bit more helpful in some places, and the mobile experience needs an overhaul.

Review Source

Neely C.  
Marketing Manager - Sales Enablement  
Information Technology and Services  
Used the software for: 6-12 months

### "Great tool for Customer and Employee Advocacy"

January 6, 2016

5.0

Our company has been using Influitive for both Customer and Employee Advocacy. My primary focus has been around the employee advocacy use case. We rolled it out to our entire global sales organization to help them better collaborate, become more socially engaged, access sales trainings and access rewards through sales incentives.

Pros

Hosting your Customer and Employee advocacy programs on one platform allows for a cohesive strategy. It also increases engagement and adoption with both programs. Influitive's functionality is very robust. Your employees can seamlessly post on social media, while still within the application. There is a community section which fosters collaboration and enables your employees to share best practices throughout the organization. It is easy to create, manage and report on challenges. Customer Service is extremely responsive. Overall, we have been extremely happy with the platform.

Cons

The tool wasn't originally designed for Employee Advocacy, so there is some functionality missing, but their product release schedule is aggressive and they are constantly making improvements.

Review Source

Amy B.  
Advocacy Marketing Manager  
Computer Software  
Used the software for: 6-12 months

### "Influitive is THE tool for Advocate Marketing"

March 30, 2017

5.0

Pros

The employees at Influitive are amazing. Their support team is always there to help. The app itself is pretty slick and easy to use, for the most part. It just makes it super easy and clear to the advocates what they need to do and what they get out of it (gamification, rewards, education, recognition).

Cons

There are integrations with Salesforce and Marketo and some other systems. I had some trouble getting all of this set up to work properly. The documentation is a little scattered and unclear, and it was kind of difficult to get a single point of contact to work through these technical issues with me. But once we pushed through it, it works well!

Review Source

VR

Verified Reviewer  
Global Customer Communications Manager  
Computer Software  
Used the software for: 1-2 years

### "Influitive paid for itself within the first 6 months"

November 28, 2017

5.0

Pros

The software is easy to install and use. The team behind Influitive is super helpful and always there for me when I need it. We have seen amazing results, quickly. Our users think we are incredibly innovative in using Influitive.

Cons

Slow product innovation. It's a young product so I'd like to see new features on a more regular basis. I absolutely hate the reporting software (Looker). It's slow and it's hard to get the reports I want which aren't necessarily part of the standard dashboard.

Review Source

Kelly C.  
Director of social media & customer advocacy  
Public Relations and Communications  
Used the software for: 1-2 years

### "Easy way to engage customers "

October 5, 2016

5.0

Influitive greatly helped us to streamline the customer advocacy program. I work for an agency, and thanks to Influitive, customer advocacy has become a huge part of my career. It was previously very time consuming to manually implement and manage a customer advocacy program for a single client before working with Influitive. Now, I am able to manage programs for multiple clients, all in a much more streamlined way in a fraction of the time.

Pros

Ease of use, excellent support, always improving the product and adding new features.

Cons

It can get a bit pricey, but worth it if you have the budget.

Review Source

Moinak R.  
Assistant Manager, Customer Marketing  
Computer Software  
Used the software for: 2+ years

### "Best platform for a Advocacy program! "

November 19, 2020

4.0

Pros

Here is the list of features and things I like the most in Influitive - 1. Easy to use, not complicated 2. Awesome customer service 3. Complete platform to run and manage a loyalty program.

Cons

Reporting is one area where work needs to be done...

Review Source

VR

Verified Reviewer  
Marketing Programs Manager  
Computer Software  
Used the software for: 6-12 months

### "Without Rewards, Influitive is a Good Community Platform"

September 21, 2016

3.0

We use Influitive as our main customer hub to share information, news, content, events, product updates & more. The model of sharing information with customers and using the discussion boards works well. However the rewards component of the hub is more of a challenge since it's tough to see the value of what you're getting from customers compared with the money you're spending on rewards.

Pros

Good community platform and discussion boards - the fun aspect makes it easier to engage with customers.

Cons

The rewards do not always generate genuine responses from customers and it's hard to correlate value between the money you're spending and the feedback and participating you're getting from customers.

Review Source

LW

Leo W.  
Community Manager  
E-Learning  
Used the software for: 1-2 years

### "The Good and The Not So Good"

November 23, 2020

5.0

Pros

Overall great platform with challenges well integrated with the entire platform from local challenges contained to just the hub to social challenges for a wider impact. The gamification is second to none which helps engage members as well as retain them long term.

Cons

My largest issue is with administrator accounts being a separate account type to users and the lack of ability to upgrade and downgrade accounts. This leads to the issue of moderation of the discussion forums being an admin-only role where as we would like to grant this right to trusted community members without granting them admin rights for what I hope are obvious reasons.

Review Source

AG

Ashlee G.  
Customer Advocacy Enablement Manager  
Computer Software  
Used the software for: 2+ years

### "Influitive on a Global Scale"

March 7, 2023

4.0

Pros

\- Customer Experience an Support teams are unmatched. We always get a response quickly.- Ability to customize the program to what you need- Ability to create groups and completely manage targeting

Cons

\- Because the solution is so customizable, there's not always a clear answer of what's the best practice- Continuing education on the Influitive platform itself lacks

Review Source

Nick M.  
Sr. Director, Client Operations - Global Client Success  
Internet  
Used the software for: 1-2 years

### "Powerful client engagement & gamification tool"

February 28, 2018

4.0

Pros

The Advocate Hub has transformed our ability to make client and product engagement activities fun and enticing for everyone! It's been a great way to promote our products and services as well as solicit great feedback, ideas and development efforts. Integrations with our platform and salesforce are icing on the cake!

Cons

A few limitations on system integrations and a rocky go-live were small prices to pay for our overall ROI to date

Review Source

VR

Verified Reviewer  
Marketing Manager  
Computer Software  
Used the software for: 6-12 months

### "Really cool company and product"

September 12, 2018

4.0

They were great to work with and it is a great tool when you have an awesome product and great word of mouth already. This amplifies the word of mouth efforts of your customers and organizes all of the customer marketing initiatives.

Pros

The hub is super easy to use. The different customer asks are really easy to set up. It is also a really fun way to engage with your customers and get to know them better.

Cons

It is not a great tool if you are a small company. Customers usually become inactive after a while, so you need a steady stream of new customers coming in to keep engagement high. We are just to small for this to have been successful.

Review Source

CR

Cheryl R.  
Customer Marketing  
Information Technology and Services  
Used the software for: 6-12 months

### "Influitive review"

March 22, 2023

4.0

Love the community engagement with the platform. I am a big fan of Influitive and love seeing the positive response from our community of users.

Pros

Great features for customer advocacy. Ease of use, and great customer support

Cons

Not the easiest platform to administer. There is a big learning curve.

Review Source

Mike L.  
Author  
Publishing  
Used the software for: 2+ years

### "Great for deploying customer surveys and contests"

December 19, 2018

3.0

Pros

Simple and easy to use. Runs on multiple platforms (laptop, iPhone, iPad).

Cons

Allows only portrait mode display (vs. landscape) on mobile devices. User interface needs to be updated/modernized. Sometimes screen/display doesn't display correctly on iPad.

Review Source

CW

Cara W.  
Marketing Specialist  
Human Resources  
Used the software for: 1-2 years

### "Great customer advocacy tool!"

March 7, 2023

4.0

Pros

We implemented this tool during COVID-19 and it was instrumental in creating a virtual community. We look forward to getting use out of it as our world continues to trend towards remote jobs.

Cons

It can be a little clunky sometimes just creating easy challenges. It seems like it's a bug that comes and goes

Review Source

JS

Jennifer S.  
Global Customer Marketer & Advocacy Manager  
Computer Software  
Used the software for: 2+ years

### "Truly connect with your customers with Influitive"

November 5, 2020

5.0

I have been using Influitive for several years, and from my CSM to Support to engaging with others has been a wonderful experience. This platform allows you to creating a meaningful program, with longevity in mind.

Pros

The ease of use to allow my team to foster relationship with customers and peer to peer.

Cons

Various Administrative tasks are not optimal

Reason for choosing Influitive

Because Influitive was the clear market leader in the space!

Review Source

AV

Alyssa V.  
Customer Advocacy Marketing Manager  
Computer Software  
Used the software for: 1-2 years

### "Cannot say enough amazing things about Influitive"

March 2, 2023

5.0

Cannot say enough about their support and Success team! Couldn't do my job without their team. They are true partners.

Pros

User friendly with growing integrations to make my life easier.

Cons

Nothing! No complaints at all! Very user friendly and engaging.

Review Source

Elena L.  
Corporate Marketing Specialist  
Computer Software  
Used the software for: Less than 6 months

### "Gamification, gamification, gamification! "

December 15, 2015

5.0

We've been using Influitive for a few months now and I have absolutely nothing bad to say. It's a great engagement tool for our advocates (partners, customers, and influencers) because let's be honest, who doesn't like free prizes? Throw some friendly competition in there and people will go to town! The UI is extremely intuitive - you don't need proper training, just play around for an hour and you'll get the hang of it. It's super easy to upkeep too, just be prepared to have some extra challenges in your back pocket for when your advocates breeze through the available set of challenges (because trust me, they will!).

Pros

Gamification! Partners and customers are not always the most active on social media or other forums outside their industry, but gamification makes it fun! Our advocates have never been so engaged with us and it continues to get better every week. We use it as an additional marketing channel to come up with not only educational challenges that will help with user adoption, but also for special programs like getting customer references, product reviews, creating awareness around our events, and for industry thought leadership. The opportunities are limitless!

Cons

The tool is still in its fairly early stages so it's not as robust and flexible as it potentially could be. Reporting could also be better!

Review Source

Chris P.  
  
Computer Software  
Used the software for:

### "The Best Customer Advocacy Platform on the Planet"

August 23, 2014

5.0

We have been using the Influitive Customer Advocacy platform since May of this year and have been impressed by the results so far. The platform is gamification-based, which means that you get to build an incentive-based environment where you can encourage your customers to complete certain activities that help meet your own sales & marketing objectives. Since launch, we have grown our advocate community from 50 to over 300, and we have a number of excellent reference materials in the pipeline. We have also seen huge participation on social media by our customers because of their involvement and engagement in the Hub. Highly recommend it!

Pros

Very easy to use and intuitive. The platform is also very flexible at the same time, enabling you to target your activities (challenges) and incentive rewards to any customer, partner, or employee segments you need. It is also 100% in the cloud.

Cons

The biggest area of improvement would be around administration -- to be able to segment administrative duties at a more fine grained level. I would also like to see more out-of-box integrations to other web sites and online platforms.

Review Source

N

Nilesh  
  
  
Used the software for:

### "Influitive, the Hub (almost) everyone should sign up for"

April 2, 2015

5.0

We're using it for customer advocacy and have rolled it out to around 30 customers to start with. It helps us engage customers with the help of gamification, get them to do content marketing for us and we hope to increase references and referrals via the Hub. Eventually, we would like to launch it for employees as well and give a strong push to our content marketing strategy.

Pros

The Hub integrates seamlessly with Salesforce.com and helps you request references from Salesforce itself. Also referrals can be tracked via the integration and only when the referral converts to a customer, the referral challenge is considered successful. It is a great tool for content marketing efforts. You can get your advocates to write blogs, do video testimonials, and even appear at events via the challenges It is a cool way to reward your best advocates by giving them perks and rewards for their efforts in helping you get new customers or just market your product to their peers The customer support is unbeatable. ask them a question within business hours and they will reply to you in minutes.

Cons

AdvocateHub needs to add more challenge templates so that admins don't have to spend too much time in thinking what to write for a particular challenge Would be nice to see a customizable Hub to have a look and feel in sync with the company website they should have a daily report for admins to track the progress of the advocacy program

Review Source

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