# Page 2 | Influitive Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 2 - Is Influitive the right Brand Management solution for you? Explore 247 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/136258/AdvocateHub/reviews --- Influitive 4.7 (247) [View alternatives](https://www.capterra.com/p/136258/AdvocateHub/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Page 2 - Reviews of Influitive ## Showing most helpful reviews Showing 26-50 of 247 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use DS Dean S. Sr. Manager, Customer Engagement & Loyalty Information Technology and Services Used the software for: 2+ years ### "If you are building a cusomter community - you need Influitive" March 15, 2023 5.0 I've deployed two separate communities using Influitive and the experience has been incredible both times. The support launching a community is very well done with the perfect amount of attention and hand-holding to ensure success. Post-launch, again, the support is excellent and focused on helping your program achieves its optimal level of success. My community members rave about the program which to me is the ultimate validation. Pros The product is flexible and customizable which allows limitless flexibility in establishing a unique brand presence. The customer support is excellent and Influitive is excellent supporting its customers. As for the community, the experience for users is simple and straightforward. A new community member really doesn't need a lot of training or guidance on how to use the community which is very important. Cons I'd like a larger library of stock images. They tend to be a little bland for my taste. Reason for choosing Influitive I wasn't part of the initial decision process but have been very happy with Influitive. When you find something you like - why look elsewhere? As long as my community members are happy, I am able to offer value to them and the company, and Influitive continues to involve I am happy. And a happy customer is a loyal customer. Review Source BW Bianca W. Customer Advocacy Marketing Manager Computer Software Used the software for: 1-2 years ### "I couldn't work without it!" December 1, 2023 4.0 Pros Influitive is super easy to navigate and for things I can't find myself their team is amazing. My CSM, \[sensitive content hidden\] is insanely helpful and always coming up with ideas to help my program. Influitive's support team is very quick to respond as well. Influitive helps me build relationships with my customers and makes it very easy for us to mobilize our customers for marketing opportunities. Cons Occasionally it's a little glitchy and sometimes there are small features I wish were available like one off emails. Review Source VR Verified Reviewer Marketing Programs Manager Marketing and Advertising Used the software for: 1-2 years ### "Building great customer advocacy communities with Influitive " November 18, 2020 5.0 Pros What I love the most about Influitive is that it helps (in a rather intuitive way) build connections with your customers and helps the members of the community engage in relevant and valuable ways. It is the perfect tool to feature your products and educational resources by putting to really good use all that gamification technics can offer. Whether you want to just get to better know your end-users, drive attendance to specific events, recognize and award loyal customers, or build a strong discussion forum for your customers, Influitive has all the features you need to achieve all these. The integration with different applications is also very helpful, and the support knowledge base covers most of the questions you might have on how some things work. Cons The reporting can be challenging, but it offers great functionality. Some features are not intuitive, so you would need someone to walk you through the back-end to make sure you don't miss any capabilities that are relevant and helpful for your needs. The mobile app could use some improvement. Review Source LP Liz P. Director Verticals Marketing Telecommunications Used the software for: 1-2 years ### "A+ Product to Transform Your Marketing!" June 29, 2016 5.0 I think one challenge is some companies haven't got the concept of "advocacy marketing" yet. Advocate marketing encompasses many different marketing departments. First and foremost, I see that it's a demand generation opportunity because you can get referrals from employees and customer advocates for new business. That's really powerful and Influitive already has templates and training on how to do this. Second, I think it's a major social media initiative. Every Friday since January 2014 I've sent out customer success Fridays with a new customer success. This includes suggested tweets but then employees have to cut and paste the content. With Influitive it's so easy for advocates just to click a button! The other ways you can leverage customer advocates are for online reviews, customer references, identifying customers for press/case studies/videos and so much more! There are so many opportunities to leverage our advocates and I think of new ways every day! Pros The product is solid. As an admin I was responsible for creating challenges, coming up with point amounts and some other things. Influitive manages the software. I did a three month pilot to build and test our Mitel Champions Hub and didn't encounter any problems with the software. The staff at Influitive is rock solid! I was assigned a success coach, Eli, who met with me weekly to set goals and work through action items in Basecamp. This was the highlight of my experience having someone guide me to build the best Hub I could! Anytime I had questions the team at Influitive has been stellar! The folks at Influitive get marketing! This Hub is brilliant and is going to help us grow our social selling initiative and other marketing initiatives so much that we are thrilled we found the product! Cons Nothing. I've been incredibly impressed with this product! Review Source BW Bianca W. Customer Advocacy Marketing Manager Computer Software Used the software for: 6-12 months ### "Great platform for engaging customers" March 20, 2023 4.0 Pros I like how easy it is to use overall. I can figure most things out without going to support or looking up articles. I also love how responsive and helpful my CSM \[sensitive content hidden\] is. I email him at least once a week and he always responds very quickly and is thoughtful with his answers. I love the templates that they provide for challenges and campaigns. It makes content creation a lot easier because I can either use the templates or pull some inspiration from them. Cons Sometimes the admin side of things are frustrating. When I want to go back just one page it'll sometimes take me farther back. Also, a lot of the templates are designed with the assumption that everyone has the discussion forum. Review Source JA Jon A. Head of Advocacy Information Technology and Services Used the software for: 2+ years ### "Leading Advocacy SaaS Software keeps getting better and better" November 25, 2020 5.0 I have been an advocate of Influitive since it's conception many years ago whilst looking for a platform to support our growing advocacy needs, where manual systems are just no longer viable, workable or simple. I have been involved in implementing Influitive at two large organizations and still recommend it as my first choice Advocacy platform. Influitive ticks many boxes in terms of its capabilities of vision and execution, and whilst not perfect, is actually a simple and effective way to manage a fully functional advocacy program. As a Saas platform, you get the added convenience of non-hosting, but the additional benefits of access anywhere. I use Influitive daily. My advocates love the platform, it's simple but powerful and has many great features such as templated challenge creation, social media linkage, and easy management of advocates. However, there are certain areas of the product that need addressing which don't work well, such as text formatting, the white label mobile app (which is truly terrible), image hosting and the ability to access the platform through the eyes of an advocate. Whilst these improvements sound minor, they have an impact on daily administration of the platform, and if addressed Influitive would be a standout platform. Overall, it's a great tool and one that makes advocates happy to engage my business and that's what it's about. Pros Ease of use, reporting, level of support, capabilities and integrations Cons Missing some very basic functionality like simple formatting tools and testing features Review Source AP Alec P. Product Marketing Manager Information Technology and Services Used the software for: 6-12 months ### "Wonderful tool, ROI in weeks if you can have a dedicated person work on it!" August 4, 2016 5.0 We've been growing our hub quickly after implementing it a few months back. The ability to get private discussions going in our forum and gather valuable feedback has already put us to a point where ROI is pretty easy to see. Product Management is getting feedback like never before and Marketing is able to build relationships to get more webinar participation as well as messaging feedback. We're just about to roll out referrals as a challenge so we're still new to the platform and I can't speak to the increase in referrals, but our engagement has been through the roof. Pros The customization is wonderful. Influitive spends a lot of time setting up training for you, offering a customized portal within Influitive to get you started (insert Inception sound effects here). There is so much to do, but they help you bite it off piece by piece until, poof, you've got your very own advocate portal with real live customers talking with you and engaging daily. If you look at it as a partnership then you'll succeed easily. Using their advice on rewards systems, challenges and content will get you up and running. Afte that it's definitely something that needs to be managed, but their newer reporting engine shows a lot of the ROI metrics we're tracking to prove effectiveness and success of the product internally. As a side note - we're getting unsolicited product feedback from our most engaged advocates which is helping our product team figure out more about their use cases. Cons It takes a village. You're going to want a dedicated person to take point on this project. Any why wouldn't you? This is your communication to your customers and gives them the ability to engage with you in a way you've probably never been able to before (if you have, it probably didn't scale well). It's not a cheap product, but it's also very effective once you put some time into it - you're paying for quality here. And don't get me wrong, it takes time. Buy-in from your customer support team is crucial so they can make sure that you implement it fast and get your ROI. You'll want buy-in from marketing to make sure that the customer audience feels loved. You'll finally want to make sure your product management team is excited to get more feedback. With all of these together you can definitely succeed. Review Source LB Lysette B. Senior Community Engagement & Advocacy Specialist Computer Software Used the software for: 1-2 years ### "Fantastic vendor to bring your community together! " March 2, 2023 5.0 Brilliant! We are always looking at ways to improve our customer retention, engagement and revenue and Influitive allows us to target different audiences with tailored content no matter the vertical or geo. We can engage and build relationships with customers around the world, helping enable them and create brand advocates. Pros This product is really easy to use for your community needs. The team is hands-on with software and feature development to bring changes and improvements to the software. Cons As with any company, features and updates have to be prioritised and what we see as a priority might not be reflected or mirrored within the greater landscape. Sometimes updates can take time to come to fruition but with that said, you feel heard and valued with your suggestions to improve the features and software. Review Source KM Kathryn M. Community Manager Computer & Network Security Used the software for: 2+ years ### "Influtive is the most effective community advocate software! " March 15, 2023 5.0 Overall I am very impressed with Influitive! I have been using the software for over 4 yrs and I feel it is very user friendly and though there are times some of the features are not working, the customer service team goes above and beyond to ensure the issue is fixed in a timely manner :) Pros Developing the customer journey and engagement! Cons There are times when some of the features I use everyday stop working. Review Source MC Matt C. Customer Marketing Specialist Computer Software Used the software for: 2+ years ### "Great product for a successful customer community!" March 3, 2023 5.0 Pros Influitive is an invaluable tool for our company that allows us to communicate and care for our top customers! Cons Throughout several years of using the product, there have been some product features not being active/available that would have made life easier. However, Influitive is great at listening and improving the product and adding features that users would like to see! Review Source Ting Mei C. Advocacy Manager Computer Software Used the software for: 6-12 months ### "Neat product to drive customer advocacy" November 11, 2020 5.0 Pros I inherited this product and had no background in customer advocacy, so can't compare it to other similar products. The tool is quite intuitive once you get trained. The professional services team that trained me on the product and my CSM have been invaluable for imparting not just product knowledge, but also industry best practices and being a fantastic sounding board for all my ideas for my advocacy program. The Support team is similarly extremely responsive and helpful. Cons As with all software, the more you use, the more you find better ways for it to work. The tool works great overall but there's, of course, always room for improvement. The product team is so great with listening to suggestions for improvements and adding them to the roadmap. Though it does take a while sometimes for those new features to come about. Review Source Rick B. Vice President, Marketing Computer Software Used the software for: 6-12 months ### "Advocate Marketing is a MUST!" September 16, 2016 5.0 For those of you that have not become passionate about Advocate Marketing - you need to get on board now. And, for those of you that have not chosen an Advocate Marketing partner - you absolutely need to connect with Influitive. I've been working with the AdvocateHub now for about 6 months now, and we've already seen some amazing results. Customers are engaging with challenges, we are getting testimonials from customers on software review sites like G2 crowd, they are engaging with us in Discussion forums, sharing our content via social networks, etc. Not only is the product great, but the team is really spectacular. Don't wait, contact them now! Pros Very easy to create challenges that engage advocates. the concept of gaming that is embedded in everything is highly addictive and just draws you into doing more and more. Cons it would be nice to have better capabilities that let advocates find other advocates with similar questions, similar interests, etc. I know they are working on a new messaging feature that is supposed to be out in the next few months. hopefully, this will be a big step forward in allowing advocates to easily connect with other advocates. Review Source VR Verified Reviewer Director of Social Media & Customer Advocacy Public Relations and Communications Used the software for: 2+ years ### "Drives scalable engagement and change" July 26, 2017 5.0 Pros Influitive's AdvocateHub helped us drive measurable and meaningful change for several clients. It provides a way to identify, engage and motivate happy customers (and even turnaround those who aren't yet natural advocates). You can use it to assist in just about any strategy - for example, as an onboarding or educational tool, as a way to gather customer insights, as a way to collect user-generated content, and so on. Cons It is a bit pricey, but it saves so much time vs running an advocacy program manually. It is better suited to some industries/audiences vs others, but you may be surprised as to who will actually participate in a gamification experience. Review Source Mia P. Director, Advisor & Customer Advocacy Computer & Network Security Used the software for: 1-2 years ### "Great Gamification Platform" March 30, 2017 4.0 Influitive has a definite purpose in the marketing arsenal if you are interested in providing your customers with a way to stay informed with what your organization is doing and rewarding them for their efforts along the way. Pros Easy to use and super responsive and helpful support team and coaches UI is rather easy to use and straight forward User VIP hub is a great place to borrow ideas and to get inspired for campaigns of your own Great for targeting social customers and is very easy to use from a customer perspective Great options for integration with existing marketing platforms like SFDC and Marketo Cons Can be a challenging platform to leverage engagement from all industries (like tech and/or security) Requires a significant amount of time to run effectively, which can be a challenge if Influitive is only a portion of your business objectives. Review Source NK Nazia K. Community Marketing E-Learning Used the software for: 2+ years ### "Best advocate program!" November 9, 2020 5.0 Very positive! The support team gets to you immediately with any questions and concerns you might have. Furthermore, they always go a step beyond to recommend something or way to work around the issue if there's isn't a solution. We also meet with our rep on a monthly basis and that conversation is great and informative. Pros I like how easy it is to use the program! There's a lot of ways you can create engagement, educate your members, but also perform various acts of advocacy. It also has a great reward integration system and offers support when needed. The pre-built campaigns really come in handy, and the support team is fantastic! Cannot recommend this product more. Cons The reporting can be a bit hard to understand and has limitations. However, with some training and practice, it is such a useful tool. I like how you can build custom reports and look at reporting metrics for each campaign. Review Source Ron V. Technical Consultant Computer Software Used the software for: 2+ years ### "Great for marketing, great for users" January 23, 2021 5.0 I am a user (advocate) of 2 Influitive campaigns, 2 different companies and products. I use both the website and the mobile app to earn points by spreading my thoughts about both products. I don't have to be negative though, because I truely like both products a lot. What a better way than to spread my positivity and earn a buck with it ? Pros Companies can use Influitive to marketing their products and build a community of loyal users. Those loyal users are good advocates for the companies, because they use their own social media channels to tell about the products. Cons Honestly I haven't found anything negative about the use of Influitive. Both the website and the mobile app work well. Review Source RK Ridhima K. Assistant Team Lead Information Technology and Services Used the software for: 2+ years ### "Building thriving community of advocates " March 2, 2023 4.0 Pros I love the easy of use of Influitive platform. Right from the reports to managing and creating campaigns. The journey is very interesting and easy to implement. The customer support is also quite responsive. I am able to deliver my business goals with the gamification capabilities of this platform. Cons The technical assistance takes a little longer to resolve queries. Review Source Eileen Q. Customer Advocacy Information Technology and Services Used the software for: 6-12 months ### "Great tool to connect with Customers" January 30, 2017 4.0 We worked with our client and evaluated several platforms and chose Influitive. We used Influitive to create a customer advocacy program for a hardware and software company that sells B2B. Our top need was to support the field organization with references and secondarily to "rise above the clutter" of other vendors. Pros Our customers love the program we set up. We had a core group of loyal and supportive customers, but the program has enabled us to nearly triple the pool of supporters. The nature of the challenges enables customers to do as much or as little as they want, but the engagement is much higher than I expected. The integration with Salesforce is great (though I would recommend cleaning up Salesforce as much as possible before you launch), reporting is robust and easily customizable. Cons The Discussions area has a lot of potentials, but it functions more as a "bolted-on" product versus a nicely integrated feature. Review Source LR Liz Richardson Used the software for: ### "Influitive AdvocateHub is helping us change the focus from us to our customers" March 25, 2014 5.0 We launched a new customer advocacy program about 6 months ago. We had several pain points we hoped to address with a customer advocacy program: 1) A more effective way to gather customer references - whether a case study, press release, testimonial, video, or actual sales reference; 2) a more efficient way to engage our customers as references for speaking opportunities, media interviews, and online discussions that allowed us to offer these opportunities to larger, targeted groups rather than one individual at a time through e-mail; 3) getting our customers to interact with us more frequently and on more platforms and 4) generating more customer referrals. Using Influitive's AdvocateHub, we have created a thriving customer advocacy program that our customers love in a very short amount of time. With Influitive, we are able to present a plethora of "challenges" to our participating customers - everything from following us on social channels, sharing content, giving product or program feedback, participating in webinars, writing blog posts, etc. Our customers then choose from these activities and therefore determine how they would like to interact with our brand as advocates. Challenges have points associated with them, which gives the program a gamification element that our tech audience enjoys. In less than six months we were able to double case study output, increase social mentions over 60%, book industry conference and webinar speakers, collect a couple hundred testimonials to be used in e-mail and online display advertising, double LinkedIn reviews, collect several hundred customer referrals and the list goes on. As you can easily create a challenge around any marketing effort, we are excited to see how much further we can develop this new program. It has definitely helped switch our focus more rightly to telling our customers stories rather than our own - a much more authentic and powerful way to do marketing. Pros Advocate groups can be created around Industry, Location, Product, Company Size, etc. and then challenges targeted appropriately. CRM integrations make for a more successful solution. The company is incredibly attentive and customer oriented. Cons As a fairly new solution, there are occasional bugs we run into. There are many features we would like to see added, but every update (which occurs regularly) brings new features, often ones we requested. Review Source Muhammad S. Customer Marketing Manager Computer Software Used the software for: 2+ years ### "Fantastic and always improving" August 12, 2016 5.0 If you're just starting a new program, you can't do better than Influitive's AdvocateHub platform. The only reason I gave it 4-stars for features is that as your program matures, you'll start to run up against platform limitations and things can get a little stale/repetitive. Even so, there's no better platform that I've found. Pros \- Robust platform, and continuing to improve - Best customer support ever - Our customers love it (it's fun and engaging) - Drives measurable business results for us Cons \- Can get a bit stale for mature programs. That said, there's no better program in the category. Review Source Natasha U. Advocacy Marketing Specialist Computer Software Used the software for: 6-12 months ### "The Best Advocate Marketing Platform Out There" April 25, 2017 5.0 I have only been using Influitive for a few months (although the hub I am working on has been around longer), and I have found it so easy to learn. The customer support team and my Influitive coach are always there to answer my questions and provide guidance. There is no other platform that my team and I have encountered that has the same capabilities that Influitive has. Perfect platform for a customer loyalty program. Pros \-User Friendly -Amazing customer support team -Platform great for finding references, writing reviews, finding speakers, etc. -Great way to reward your customers for being advocates for your brand Cons \-Targeting issues (although Influitive does send you updates when they are found/fixed) -A lot of time is spent on managing the hub including producing content, engaging with advocates, responding to their questions, fulfilling rewards, etc. (so make sure you are prepared for this commitment) Review Source Heidi V. A. Chief Content Creator Computer Software Used the software for: 1-2 years ### "The BEST Way to Connect with Customers" July 18, 2016 5.0 We implemented Influitive a year ago and have just signed on for another year. Prior to creating our advocate hub, it was extremely difficult for our marketing team to keep in touch with customers, find out what they need, and ask them for input. (We are a niche software company that makes reporting and document components for other B2B software companies.) After setting up the mutually beneficial platform, however, we are all better for it. Our company has a better grasp on our customers' needs -- e.g. customers use the program to give suggestions on how to improve our products -- and we are able to translate their good will into useful ways, such as reviews on third party review sites like G2 Crowd and IT Central Station. Pros Influitive does what it promises: helps us connect with customers and get them to advocate for us. The platform is easy to use and is constantly introducing new features and upgrading current ones. Support is on the ball and overall we're extremely happy with this program. Cons We've had a harder time than anticipated getting customers to submit referrals via the platform. This isn't necessarily Influitive's fault but so far that piece of the puzzle hasn't been solved. Review Source JA Jeni A. Manager, Community Engagement & Advocacy Computer Software Used the software for: 2+ years ### "The software of choice for customer advocacy" November 4, 2020 4.0 Pros When I was tasked with building a customer advocacy program, I evaluated the solutions on the market, and nothing provided everything I wanted, except Influitive. Gamification, communication options, rewards, easy-to-understand challenges - Influitive had it all. And...it's easy to use, from the user and admin perspective. My customers and colleagues alike love it, and I can't imagine achieving the level of success I've seen with my customer advocacy program without it. Cons Like any software, Influitive has its bugs. While they're annoying, there's probably only been one that's caused me considerable concern over the last three years. Influitive also doesn't give full control to admins, but they do listen to their customers, so I see this changing. Review Source Taylor G. Content Marketing Specialist Used the software for: 1-2 years ### "Efficient way to nurture happy customers & create brand advocates" April 23, 2018 4.0 Referrals, increased customer reference pool, increase NPS. Pros Influitive provides a perfect platform to activate your happiest customers and turn them into brand advocates in the market. If you put in the work it can automate your referral and customer reference programs and also reward them for their actions. Influitive pays for itself simply from the ease of the referral feature. It can also be used as an upsell tool for your sales reps. Cons This is a great tool but it needs to have staffing behind it to see results. This isn't a platform that runs itself unfortunately. We have also seen some integration problems between Influitive and Salesforce. Review Source Darralann P. ESL Teacher Used the software for: 1-2 years ### "VIPKID Teacher using Influitive" June 17, 2018 5.0 I am able to communicate with colleagues and the company easily and know my voice is heard. I am also able to learn more about the company, earn points and trade the points in for rewards. Pros I love the option to flip between challenges, discussions, and rewards. These are very important to be able to access easily for my job. I love that the links have GIFS and aren't just pictures. I am able to communicate with colleagues and the company easily and know my voice is heard. I am also able to learn more about the company, earn points and trade the points in for rewards. Cons Currently, I don't have any dislikes for this website. It is very useful to me and other VIPKID teachers. Review Source Similar Products Featured