# Page 4 | Influitive Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 4 - Is Influitive the right Brand Management solution for you? Explore 247 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/136258/AdvocateHub/reviews --- Influitive 4.7 (247) [View alternatives](https://www.capterra.com/p/136258/AdvocateHub/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Page 4 - Reviews of Influitive ## Showing most helpful reviews Showing 76-100 of 247 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Érick C. Marketing Analyst Computer Software Used the software for: 1-2 years ### "Excellent customer marketing platform" February 13, 2020 5.0 It could be a great support to any customer marketing strategy. Pros I'm customer of a company that uses Influitive as a customer marketing platform. It's awesome, it makes easy to engaje us customers in activities, challenges, the forum, referring and use our human power to help the company while testing new features, contents and to spread the word. I'd love to use it in our own company. Cons In the year and a half that I've been using Influitive I didn't see many new features, but I can't say if this is a administrator thing. I've experienced some bugs as well, but the support team was very fast in correcting it. Review Source Christine M. Senior Customer Advocacy Manager Computer Software Used the software for: ### "AdvocateHub has exceeded our expectations!" June 26, 2014 5.0 We are just over two months into our use of AdvocateHub and we have already well exceeded our expectations of the number of engaged advocates as well as results from the challenges. Our advocates are finding this as a new and different way to interact with us and are really enjoying it so far. We have always wanted a way to interact with our advocates on a regular basis, especially ones we don't interact with as regularly, and this is the perfect solution. I like that we can offer an opportunity, and are sometimes surprised at the number of people who are willing to participate - definitely more than we would have tried to reach out to 1:1! Once you get the hang of it, entering challenges is easy. Although still new, we couldn't be more pleased with the experience so far. The people at Influitive are great, and we have always gotten the support we needed. Two thumbs up! Pros Short implementation time. Ease of use. Ability to interact with advocates easily in a targeted way (by product, by geo, etc.). It's fun!! Cons Not really any....other than tit being a bit overwhelming at first. But that's all part of the learning curve. Review Source KA Kristen A. Sr. Customer Marketing Manager Computer Software Used the software for: 6-12 months ### "Influitive is Extremely User Friendly " November 23, 2020 4.0 Pros Influitive is extremely user friendly and easy to learn! Our customers love the rewards based challenges and the overall community experience. We also get a lot of positive feedback on the look and feel of our hub. It was super easy to set up. Cons I have two major pain points with Influitive. I don't like how the overall discussion area experience. It is a little clunky and I receive quite a bit of negative feedback from my customers. My other pain point is how difficult it is to add images/formatting to challenges. It's also not easy to test the overall customer experience in my hub. Review Source Brittany M. People Operations Coordinator Apparel & Fashion Used the software for: 1-2 years ### "Great lil app" September 8, 2018 5.0 Pros Nice uncomplicated app that connects to full version websites that don’t have their own app. Cons I really don’t have any complaints. I just always forget it’s there because the app is a hub so doesn’t match the actual program I use it for Review Source VR Verified Reviewer Registration Coordinator Events Services Used the software for: 1-2 years ### "Tool to connect" April 23, 2018 5.0 Pros What I like about cvent's AdvocateHub is that you can engage with fellow event industry peers for discussion. Cons Sometimes it feels like the content can be stale. Cvent used to engage with the tool more often to keep discussion thriving. Review Source Sara P. Sales Enablement Marketing Co-Op Internet Used the software for: Less than 6 months ### "Influitive solves problems!" September 23, 2016 5.0 I just started using influtive and I can honestly say it has helped my team grow as marketers. With customer advocacy growing within the marketing world, this tool has really helped solve many problems. Foremost, this product helps us drive reviews, referrals, and customer reference calls. On top of those major tools, it also allows our customers to engage with us on a new platform besides just a forum. Customers find this way of engagement fun, collaborative, and innovative. Pros \- Gameified way to engage customers - Easy to use - Appealing UI - Great support team Cons \- Pricing is a bit high - There are still areas in which the product can be updated to make the experience better. Although I do love the clean design, there are areas in which simple tweaks in the customization of the product could be improved. Review Source VR Verified Reviewer Coordinator, Customer Marketing Public Relations and Communications Used the software for: Less than 6 months ### "An important piece of our customer marketing strategy" November 7, 2017 4.0 Pros It has allowed us to make connections with our 70K+ customer base, which has been difficult for us to do in the past. We can get to know them, share VIP benefits and help them use our tools better. The platform is user-friendly for customers, and we can target our most engaged and those we'd like to see more of. The customer support team is always quick to respond to our questions and concerns. Cons As a global organization, we've had issues making this platform multi-lingual which will continue to be a problem for us in the future. Some of the functionality on the administrative side is frustrating, especially on the reporting side. I am confident that advancements on this front are on the way. Review Source Summer P. Marketing Manager Used the software for: ### "Influitive takes your marketing to new heights " March 31, 2015 5.0 Influitive's Advocate Hub platform has taken our marketing to a new level. It's by far the most comprehensive solution I've seen on the market. Since rolling out we have increased references, lead referrals, online reviews and social media mentions. It has also been an effective way to communicate new and gather product feedback. We recently used the advocate hub to mobilize our advocates and centralize communication for our annual user conference, which was a huge success. My favorite part is hearing from our customers about how much they enjoy participating in the program. If you're ready to amplify growth by developing and mobilizing your advocates, I highly recommend Influitive! Pros Very easy onboarding process with an accessible customer support team; Key features include: Salesforce integration, reward fulfillment integration, gamification features, segmentation/targeting capabilities and a community forum. Cons Could improve some of the administrative functions, as well as better integrated email tracking. Review Source CL Cullen L. Customer Advocacy Information Technology and Services Used the software for: 1-2 years ### "If you're in Customer Advocacy, you NEED Influitive! " March 7, 2023 5.0 Pros It allows us to nurture our customers. A lot of times in a business, we try to get the best value for and from our customers. Influitive allows you to throw all the materialism out the window and really connect with your customers as people. The Influitive support team is extremely responsive and helpful too! Cons They are working on implementing a messaging feature and I cannot wait for that to come! Review Source VR Verified Reviewer Customer Marketing Specialist Computer Software Used the software for: 6-12 months ### "Great platform to mobilize your customer advocates!" November 17, 2016 4.0 We use Influitive as a customer loyalty program. Once inside the hub it allows our customers to pick what reference activities they want to participate in a fun and exciting way. Pros Without this product we wouldn't have found customers to complete reference activities. Cons It is not all automated so be prepared to spend at least 5-6 hours a week managing your hub Review Source VR Verified Reviewer Marketing Coordinator Computer Software Used the software for: 1-2 years ### "Great for Marketers!" July 31, 2017 5.0 Pros Overall, the platform is great! It gives you a easy way to get feedback, points of view and help create a great relationship with your privileged customers. Plus, when it comes to SEO, it really can make a difference. Having people talk about you online, comment and write content for you is just amazing. Cons Honestly, the platform is great. I did have some troubles with integrations like Disqus, but in the end the only challenge is to get your people engaged. Engaging your people is the main objective and can sometimes be a hard thing to do. Review Source MA Matthew A. Real Estate Used the software for: 6-12 months ### "Influitive Advocate Hub is advocate marketings most important tool" September 13, 2016 5.0 Our company decided a year ago to focus portion of our team on having our customers tell our story and speak in the industry for us instead of just traditional marketing we had been doing. Our return on customer advocate marketing has been dramatic. I do not think you need to change and throw out your traditional marketing methods but our advocates give us the testimonials and other assets we leverage. No one wants to be sold anymore we want to hear reviews and learn from others who are in our shoes and thats what influitive helps you focus on! Pros Simple for clients to pick up and use. It is also extremely versatile so it supports my advocate needs for all departments. Cons It takes a serious commitment from the company to adopt the software and for it to be successful. I suggest bringing in someone extremely excitable and a go getter to lead the introduction of the Hub to the company. Show each department how it benefits them and your entire company will benefit from one simple solution. Review Source Laura O. Customer Marketing Associate Computer Software Used the software for: 6-12 months ### "Easy to use for admins with tremendous results!" November 15, 2016 5.0 We've been a long time customer of Influitive but we have been really seen results this year as we invested more time into it. It is worth investing time to curate a robust advocate base Pros Easy admin use Integrated in SFDC Easy email notification system Cons Still some kinks in the referral program but support tried the best to gelp Review Source ER Ella R. Marketing Coordinator Computer Software Used the software for: 2+ years ### "Influitive enables us be engage our customers!" March 2, 2023 4.0 Pros Influitive enables us to interact with our customers in a personal and customizable way. As a result of engaging customers, we are able to identify the raving fans of our product. Cons The reporting end can get a bit confusing. Review Source A(R Amanda (Amy) R. Manager, Marketing Computer Software Used the software for: 2+ years ### "This is the future of marketing!" November 28, 2017 5.0 Pros I love the discussion board, and so do my clients. We save time supporting each question by directing clients to ask and answer in the hub. I've seen hundreds of discussions bloom into full conversations, helping us generate more super users! Cons I wish the challenge targeting was more in-depth. I would love to build out workflows and more customization. Review Source Shannon Z. Director of Marketing Facilities Services Used the software for: Less than 6 months ### "Influitive is your work horse for customer advocacy" March 11, 2017 5.0 Pros The best part of the Influitive Advocate Hub is all the support you get! Amazing ideas, phenomenal tech support and the on-boarding and ongoing success team who are committed to helping you reach your goals...it's the total package. Of course, the product provides all the flexibility and power to adapt to your specific audience, goals and style. I have learned so much about customer advocacy in the last 6 months...it's phenomenal! Cons My least favorite part is that you need some of the higher end features to run campaigns efficiently. You can still do it, but it takes a bit more planning and some manual tracking. Review Source Bo B. Marketing Communications Manager | Brand, Content + Customer Advocacy Used the software for: ### "Best way to run a comprehensive customer engagement program" December 22, 2014 5.0 Before selecting Influitive, I evaluated a lot of platforms. It's been nearly 18 months since we implemented and I have no doubts this is the best platform for customer advocacy and engagement. As a B2B technology organization in a competitive space we needed help: - Generating new revenue via customer referrals - Accelerating the sales process with customer references - Improving our product with more customer feedback - Building awareness through reviews, testimonials and more Our work with Influitive has helped us meet or exceed all of the program goals we set out with. Pros \- Great support for customers (both proactive and reactive) - Platform is easy to use and streamlines process - Easy to engage with a large volume of advocates - Constantly rolling out new features Cons \- Would like to see integrations with Oracle | Eloqua and Google Docs - Subscription management for advocate email preferences can be a challenge Review Source VR Verified Reviewer Manager, Demand Marketing Computer Software Used the software for: Less than 6 months ### "Great technology, even better customer support" June 19, 2015 5.0 Influitive's advocacy engagement platform is smart, easy to use, and allows program administrators to be extremely creative. Influitive has helped us take our referral program to a new level -- it gives our team the ability to engage more frequently with our partners and understand their preferences, needs, and motivations. I also cannot write a review without mentioning the fantastic Influitive team that helped us customize our user experience to meet our program requirements. They truly went above and beyond to accommodate our needs. I would like to specifically call out Steve and Julia for being the best onboarding team I've ever worked with. Pros Great people, platform, customer service, community engagement, best practices and other helpful resources. Also - frequent product updates you didn't even know you wanted. Their product team is incredible and the entire company is always looking out for ways to improve their product and incorporate customer feedback and requests. Cons Slightly difficult to accommodate a program that is not primarily intended for customers. Analytics and CRM integration capabilities could be stronger. Review Source Kara M. Senior Director, Sales Enablement Information Technology and Services Used the software for: 1-2 years ### "Great Customer Advocacy and Employee Advocacy Platform" March 8, 2016 5.0 Influitive has allowed us to get closer to our customers while in the process identify advocates for our company. We've had so much success with our customer advocacy hub that we have rolled it out internally with our sales team to centralize our sales enablement and training. Pros customer support, coaches, ability to tailor/customize to your specific business objectives. Cons What's been great about working with Influitive is that any time we do come across a limitation with the product, they collaborate with us on how to solve our particular challenge. Review Source Julianna T. Customer Marketing Specialist Computer Software Used the software for: Less than 6 months ### "Nice way to interact with B2B customers one-to-one and encourage discussions." July 20, 2017 4.0 Pros I really like the fact that I can learn a lot about my customers through the platform and build relationships with a large amount of them at a time. It helps me learn more about their needs, wants, and how our company can better serve them. In addition, it is a great way to find things such as customer references, speakers, and more, Finally, the support team is very respectful, kind, and prompt in their responses. Cons Missing a few minor features in challenge creation, but a pro of this is that you can request features to be added. Haven't seen the results of this yet, though. Review Source Michelle Y. Digital Marketing Specialist Computer Software Used the software for: Less than 6 months ### "I love it!" March 3, 2017 5.0 I'm a new user of the platform (I inherited it from someone who left). I didn't "get it" before but now I really see the value of having such close interaction with our advocates. It's another point of contact for us to create a real relationship with our customers and be able to nurture that relationship every day. Not just when there's a problem. Pros Easy to use. Their support is spot on (The support Staff is on top of things and always there when I need him). They offer a coach who helps you along. He is fantastic. You really feel like Influitive is there for you and their number one goal is to have you succeed. Cons I don't have any cons at this time. Review Source VR Verified Reviewer Marketing Communications Specialist Computer Software Used the software for: ### "Great tool for engaging customers" June 8, 2015 4.0 I'm using Influitive to run an Advocate online hub of our customers and have found that we've been able to collect great testimonials and quotes from our customers to use in marketing material. Pros \- engaging tool that uses gamification to keep customers interested in the hub - great resource for gathering feedback on our product and services - let's our customers know that we care about them and what they think about our product - great way to create a group of ongoing references for our prospects - BEST SUPPORT TEAM! Cons \- not able to see the full advocate view without loggin out and signing in as an advocate (difficult to toggle back and forth between different views if you have multiple segments in the hub, i.e. employees vs customers - the back end can be a little confusing at first Review Source MB Marie B. Customer & Partner Marketing Coordinator Computer Software Used the software for: 1-2 years ### "Influitive Review" November 22, 2016 4.0 We have had influitive for approx 2 years now, and it has helped in many ways towards social sharing to references to getting feed back on a product. We have only heard good things about it from our customers & are looking to expand. As we are expanding, a few issues have come up where we wish the product would have the ability (for example house uploadable documents) but that will hopefully come in the future Pros Always upgrading, ease of use, and great support Cons Sometimes it has it's limitations that other portals are great for Review Source Davin W. Senior Marketing Manager, Customer Advocacy Computer Software Used the software for: 6-12 months ### "Great way to generate and track engagement and word-of-mouth" September 4, 2015 4.0 We already had happy customers, but that wasn't enough. We needed to scale word-of-mouth and customer advocacy to support inbound marketing, product development, and sales enablement initiatives. Influitive gave us a platform in which we could create an engaging, rewarding experience for our best customers that benefits QuickBase, customers, employees, and partners. With reasonable effort from just one team member, we've driven over 7,000 advocacy activities from our most vocal customers. Pros Great onboarding experience, ongoing consultation on best practices, intuitive interface, solid integrations with marketing automation, CRM, and other software. Cons Reporting could be stronger. Review Source VR Verified Reviewer Project Manager, Field Marketing Business Supplies and Equipment Used the software for: 6-12 months ### "Great Customer Advocacy Platform" April 5, 2016 5.0 Influitive has provided us with a platform that has enabled us to motivate and mobilize our customers to become advocates for our company. We've had incredible success with our program and the hub is easy to use and creates a fun environment to engage customers and keep them coming back. Pros Easy to use. Very responsive support team. Coaches/Partners available to help guide you and grow your hub. Ability to customize your hub to meet specific business objectives. Cons While the product is still somewhat new, we do occasionally experience technical issues that can impact performance. There are also some limitations with reporting. Review Source Similar Products Featured