Who Uses This Software?

B2C and B2B organizations that are committed to engaging all their target audiences through great content.


Average Ratings

5 Reviews
  • 4 / 5
    Overall
  • 3.5 / 5
    Ease of Use
  • 4.5 / 5
    Customer Service

Product Details

  • Starting Price
    $500.00/month
    See pricing details
  • Pricing Details
    Configured according to Customer requirements
  • Free Trial
  • Deployment
    Cloud, SaaS, Web
  • Training
    Documentation
    Webinars
    Live Online
  • Support
    Online
    24/7 (Live Rep)

Vendor Details

  • Mintent
  • www.getmintent.com/
  • Founded 2012
  • Canada

About Mintent

Mintent is a content marketing automation platform used by mid-sized and large teams to plan, produce, publish and measure marketing content. The simple yet sophisticated platform helps marketers more precisely align messages with customer buying cycles, manage concurrent editorial calendars and content marketing workflows to achieve higher returns on their content investment. Customers include Century Link, Upwork, Aecom, New York University, Teradata and Isuzu Australia.


Mintent Features

  • Audience Targeting
  • Brand Management
  • Campaign Management
  • Categorization / Grouping
  • Conversion Tracking
  • Distribution Management
  • Editorial Calendar
  • Multi-Channel Publishing
  • Publish Scheduling
  • SEO Management
  • Social Media Management
  • Video Management

Mintent Reviews Recently Reviewed!

Mintent has been eager to help us solve the challenges our organization faces.

Jun 29, 2017
4/5
Overall
3 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money

Pros: Mintent has helped us customize their product to meet the needs of our complex organization. Using their basic solution as a foundation they helped us expand upon it to fit our needs - even doing a custom integration ahead of schedule to help us with our email campaigns. With one of the more recent updates we can now self-manage and are more in control of the tool.

Cons: We are using the software outside of it's intended purpose so a few of the items aren't in the most intuitive spots - but able to be overcome with the proper training.

I love using Mintent for our strategy and content calendar needs.

Jun 28, 2017
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: It is easy to use and offers great customization for our individual needs. I also love the features of the product that make it great for strategic planning.

Cons: Although Mintent has great integration with other products, it is hard for us to use it out of the box because of some of the design complexity of some of our page templates.

Overall, I think the system meets our business' needs.

Jun 28, 2017
4/5
Overall
3 / 5
Ease of Use
3 / 5
Features & Functionality
4 / 5
Customer Support
Likelihood to Recommend: 8.0/10 Not
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Pros: I like that it holds team members accountable for their portions of projects. It is also helpful to see what our entire team is working on.

Cons: I think the social posting features can be improved. I have struggled with having to put in separate requests for different social sites, even though they are on the same topic. It would be nice if you could alter messaging and select which file you want for each platform within one project request. It make social and content planning more intensive that I would like.

Overall: It helps with project management. It also helps our organization to be able to track our projects by audience, business objective, etc.

Mintent is a great tool for content management, however is missing a few basic element.

Jun 28, 2017
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
Likely
Extremely
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Pros: Mintent is very easy to use and intuitive which helps organize the amount of content my organization manages.

Cons: Mintent is missing some basic functions that seem to be obvious in improving user experience. it also has some weird ticks.

Marketing.AI review

Jan 17, 2017
4/5
Overall
3 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money

Comments: Overall, Mintent has helped streamline our content creation and editing process. The Draft section is an especially useful tool, as it enables us to make edits and easily discuss changes in an efficient manner. It would be helpful if some stages had a ranking system, though. For example, an editing stage should have an editor and a copy editor. The "current stage" would be moved to the copy editor only after the editor has signed off on it.