# MailerLite Software 2026: Features, Integrations, Pros & Cons | Capterra > Capterra's in-depth exploration of MailerLite Software's capabilities reveals its suitability for various software needs and provides a comprehensive overview of MailerLite Software pricing, features, integrations, and potential alternatives. Source: https://www.capterra.com/p/136603/MailerLite --- # MailerLite Software Review 2026: Features, Integrations, Pros & Cons Last updated on September 16, 2025 Written byAlejandra Aranda Alejandra Aranda Content Analyst Alejandra Aranda is an analyst and writer with more than five years of experience covering marketing and technology trends across various industries. Her pieces are designed to help small and midsize businesses navigate the digital landscape a... [See bio & all articles](https://www.capterra.com/resources/author/alejandra-aranda/) Content Analyst Edited byLindsay Page Lindsay Page Editor Lindsay Page has been an editor at Capterra for three years. She specializes in editing data-driven research and tech trends reports for small and midsize businesses. She has more than a decade of experience writing and editing for a variety o... [See bio & all articles](https://www.capterra.com/resources/author/lindsay-page/) Editor Written by [Alejandra Aranda](https://www.capterra.com/resources/author/alejandra-aranda/) Content Analyst Alejandra Aranda is an analyst and writer with more than five years of experience covering marketing and technology trends across various industries. Her pieces are designed to help small and midsize businesses navigate the digital landscape and implement effective marketing strategies. Edited by [Lindsay Page](https://www.capterra.com/resources/author/lindsay-page/) Editor Lindsay Page has been an editor at Capterra for three years. She specializes in editing data-driven research and tech trends reports for small and midsize businesses. She has more than a decade of experience writing and editing for a variety of industries, with expertise in cybersecurity, corporate and securities regulation, and finance. She has been a writer, editor, senior editor, and associate director. Independent research methodology Capterra’s researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider’s website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/) [Key takeaways](#key-takeaways)[Our verdict](#our-verdict)[Alternatives](#alternatives)[Users](#users)[Pros and Cons](#pros-cons)[Interface](#interface)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) MailerLite MailerLite Overview: ### Key takeaways Insights from verified Capterra reviews MailerLite helps businesses run email campaigns, automate marketing tasks, and manage subscriber lists. It’s most used by marketing and creative teams in small firms, sending weekly or monthly campaigns. Reviewers highlight its drag-and-drop campaign builder and automation workflows. Some cite limited support and rigid editing flows. New tools for selling digital products and customizing mobile layouts expand its use cases. ### Our verdict MailerLite suits SMBs that want to launch campaigns quickly without investing in complex setups. Its automation builder and mobile editor offer flexibility, but editing scheduled emails or managing segments can slow things down. Buyers should weigh ease of use against customization limits and support responsiveness before committing. Top alternative Featured Overall rating Based on 2,256 user reviews Reviews sentiment Positive 96% Neutral 2% Negative 2% Pros & cons Comprehensive email marketing tools Flexible email automation options Strict account approval and domain setup Formatting limitations and quirks Starting price $10 Per User, Per Month Free trial available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for MailerLite?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://www.mailerlite.com&name=MailerLite) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### MailerLite 4.7 (2,256) VS. [4.6 (3,407)](https://www.capterra.com/p/132996/brevo/reviews/) Starting Price $10 Per User, Per Month Starting Price $9 Usage Based, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.6 (2,255) Ease Of Use 4.6 (3,395) Value For Money 4.7 (2,046) Value For Money 4.5 (2,976) Customer Service 4.8 (2,079) Customer Service 4.5 (2,977) ## MailerLite alternatives MailerLite may not suit teams seeking more advanced A/B testing, deeper customization, or hands-on support, especially if interface preferences or compliance needs are a top priority. Explore other tools that better align with your workflow and expectations. [4.3 (2,912)](https://www.capterra.com/p/31898/Constant-Contact/reviews/) Starting price $12.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 86% of reviewers rated it above 4 stars [4.5 (6,219)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) Starting price $15.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 93% of reviewers rated it above 4 stars [4.7 (836)](https://www.capterra.com/p/153508/Omnisend/reviews/) Starting price $16.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars Highest Rated [4.7 (907)](https://www.capterra.com/p/178819/EngageBay-Marketing/reviews/) Starting price $14.99 Per User, Per Month Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [View all alternatives](https://www.capterra.com/p/136603/MailerLite/alternatives/) ## Who uses MailerLite? Based on Capterra reviews from the past year Talk to a software expert to get a free software list tailored to your business needs ## Pros and Cons Comprehensive email marketing tools 96% positive reviews out of 233 Most users comment email marketing features are robust, affordable, and accessible for managing campaigns and subscribers. Vikas R Founder, 2 - 10 employees. "The platform simplifies email marketing and automation, making it accessible for both beginners and seasoned marketers." Strict account approval and domain setup 59% negative reviews out of 126 Some reviewers describe account and domain management as cumbersome, with lengthy approvals and complex authentication steps. Amanda O Chief Everything Officer, 1 employee. "I also don't like the authentication process and wish it was as easy as the steps listed in the How To's on the support page." Flexible email automation options 94% positive reviews out of 132 Most reviewers indicate email automation is intuitive, enabling personalized workflows and time-saving campaign management. Jamie A Community Manager, 2 - 10 employees. "From onboarding emails to tiered automations and Stripe-triggered sequences, it keeps our ecosystem organized without the clunkiness or overwhelm of some larger tools." Formatting limitations and quirks 49% negative reviews out of 84 Some users report text and image formatting is restrictive, with glitches, image size limits, and limited customization. Greg A CEO, 1 employee. "I REALLY wish MailerLite allowed images and GIFs that were larger than 2 MB in emails." Beginner-friendly setup process 95% positive reviews out of 116 Most reviewers describe setup as straightforward, aided by clear tutorials and helpful support for newcomers. Occasional slow performance 67% negative reviews out of 82 Most users report performance and speed issues, including slow page loads, laggy interface, and delays during key tasks. Kevin B Artist, 1 employee. "I would say there is nothing I would say I like least about it but I would suggest that the UI could do with updating, it seems a bit monotone and for that reason, I get distracted away quickly." ## MailerLite's interface The interface is clean and beginner-friendly, with drag-and-drop tools and prebuilt templates that simplify campaign setup. However, reviewers often mention friction when editing scheduled emails, managing blocks, or navigating segmentation menus, especially on mobile. 2+ Alejandra Aranda Content Analyst You navigate a clean layout, but editing scheduled emails or adjusting recipient lists mid-campaign can feel rigid. Reviewers describe extra steps that slow things down, especially when managing frequent sends or working across multiple audience segments. Ease of Use 4.6 (2,255) 4.6 Based on 2,255 reviews ## Key features View by: These features have been rated as most important by users based on their reviews. View by: Get Advice We can help you find the software with the features you need. Alejandra Aranda Content Analyst Campaign setup gets quicker, and targeting feels more precise when these features work in sync. You avoid repetitive tasks, gain better visibility into performance, and spend less time fixing delivery issues that slow down your email marketing flow. Features 4.5 (2,252) 4.5 Based on 2,252 reviews The MailerLite features below were rated the highest by our reviewers. Our commentary is based on reviewer sentiment and collective feedback from reviews published in the past two years. Email campaign management 4.5 (814) 814 reviewers rated this feature Supports setup, scheduling, and organization with drag-and-drop design, reusable templates, and segmentation tools. Reviewers highlight analytics for tracking opens and clicks, plus automation and retargeting options. Email distribution 4.5 (137) 137 reviewers rated this feature Enables reliable delivery with personalization, scheduling, and automation. Reviewers note strong deliverability, clear analytics, and compliance with email regulations. Minor delays and time zone issues are mentioned but don’t affect overall usability. Customer segmentation 4.5 (45) 45 reviewers rated this feature Simplifies targeting with behavior-based grouping and demographic filters. Reviewers say it reduces list duplication and boosts engagement, though small lists may limit its impact. Email marketing 4.4 (328) 328 reviewers rated this feature Facilitates campaign creation with templates, drag-and-drop editing, and analytics. Reviewers highlight segmentation, automation, and eCommerce integration. Some note limited design options and occasional deliverability issues. Marketing automation 4.4 (356) 356 reviewers rated this feature Automates sequences and event-triggered messages with visual workflows and customizable triggers. Reviewers mention integrations with Shopify and HubSpot and praise support during setup. Some desire more advanced options. Multiple triggers 0 reviewers rated this feature Allows users to build complex automation workflows using more than one trigger. This enables conditional logic for subscriber actions, such as joining a list and clicking a link, helping teams tailor follow-ups and reduce manual segmentation. AI writing assistant 0 reviewers rated this feature Supports content creation by generating subject lines, email copy, and campaign text using AI. This helps reduce drafting time and ensures consistent tone and clarity across campaigns, especially for teams managing frequent sends. Smart sending 0 reviewers rated this feature Optimizes delivery timing by analyzing subscriber behavior and engagement patterns. Emails are sent when recipients are most likely to open them, improving performance without requiring manual scheduling adjustments. Dedicated IP 0 reviewers rated this feature Provides a private IP address for email sending, helping businesses maintain sender reputation and improve deliverability. This is especially useful for high-volume senders who need consistent inbox placement and control over their sending domain. Digital product selling 0 reviewers rated this feature Lets users create, promote, and deliver digital products directly from MailerLite. You can host files, customize checkout pages, and automate post-purchase emails—all without external platforms. (June 2025) Mobile-view editor 0 reviewers rated this feature Gives full control over how landing pages appear on mobile. You can reorder blocks, adjust padding, and hide elements to optimize mobile experience. (July 2025) AI assistant integration 0 reviewers rated this feature Enables users to connect external AI tools to MailerLite via MCP (Model Context Protocols), turning them into email marketing assistants for drafting and automation. (July 2025) Drag-and-drop automation builder 0 reviewers rated this feature Adds drag-and-drop functionality to automation steps like Email, Delay, Action, and Webhook, making workflow setup faster and more visual. (July 2025) All key features (98) Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness 37.14% of 35 reviewers that rated this feature as important or highly important Dashboard to view the status of ongoing processes, identify current incidents and track past activities 82.14% of 28 reviewers that rated this feature as important or highly important Track and document all activities across devices, networks, and other systems 60.00% of 5 reviewers that rated this feature as important or highly important Enables users to connect external AI tools to MailerLite via MCP (Model Context Protocols), turning them into email marketing assistants for drafting and automation. (July 2025) 0 reviewers rated this feature Supports content creation by generating subject lines, email copy, and campaign text using AI. This helps reduce drafting time and ensures consistent tone and clarity across campaigns, especially for teams managing frequent sends. 0 reviewers rated this feature Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges 25.00% of 12 reviewers that rated this feature as important or highly important Application programming interface that allows for integration with other systems/databases 72.73% of 11 reviewers that rated this feature as important or highly important Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention 0.00% of 1 reviewers that rated this feature as important or highly important Create and automatically send premade copy in response to customer messages 61.54% of 39 reviewers that rated this feature as important or highly important Track and interpret campaign performance metrics 51.96% of 179 reviewers that rated this feature as important or highly important Create a collection of marketing actions to complete specific goals and plan and analyze campaign results 46.58% of 146 reviewers that rated this feature as important or highly important Plan and strategize marketing campaigns 47.24% of 127 reviewers that rated this feature as important or highly important Set campaign schedules by selecting start, pause, and end dates 63.96% of 111 reviewers that rated this feature as important or highly important Ensure all emails are compliant with anti-spam guidelines, as required by the CAN-SPAM Act 47.21% of 305 reviewers that rated this feature as important or highly important Manage various distribution channels, build relations with channel partners, and track their performance 33.33% of 3 reviewers that rated this feature as important or highly important Track the amount of clicks on individual products to measure campaign results 52.94% of 17 reviewers that rated this feature as important or highly important Manage, organize, and store contact information 48.37% of 246 reviewers that rated this feature as important or highly important Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving 49.12% of 57 reviewers that rated this feature as important or highly important Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads 19.40% of 67 reviewers that rated this feature as important or highly important Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system 66.67% of 6 reviewers that rated this feature as important or highly important Simplifies targeting with behavior-based grouping and demographic filters. Reviewers say it reduces list duplication and boosts engagement, though small lists may limit its impact. 45 reviewers rated this feature Tool to send questionnaires to customers to gauge feedback 34.78% of 23 reviewers that rated this feature as important or highly important Add customized logos and colors to align with company branding 41.86% of 43 reviewers that rated this feature as important or highly important Create unique call-to-actions to drive clicks (buttons, banners, graphics, etc.) 33.33% of 21 reviewers that rated this feature as important or highly important Customize data fields to support various needs and use cases 43.32% of 217 reviewers that rated this feature as important or highly important Customize contracts and forms to collect specific information 60.00% of 10 reviewers that rated this feature as important or highly important Pre-designed layouts that can be customized to match preferences and requirements 56.56% of 122 reviewers that rated this feature as important or highly important Import and export data to and from software applications 63.10% of 84 reviewers that rated this feature as important or highly important Provides a private IP address for email sending, helping businesses maintain sender reputation and improve deliverability. This is especially useful for high-volume senders who need consistent inbox placement and control over their sending domain. 0 reviewers rated this feature Collaborate on creating a product by sharing and adjusting designs through a shared portal 42.86% of 14 reviewers that rated this feature as important or highly important Lets users create, promote, and deliver digital products directly from MailerLite. You can host files, customize checkout pages, and automate post-purchase emails—all without external platforms. (June 2025) 0 reviewers rated this feature Assemble applications and processes by dragging over and arranging pre-built components 25.00% of 4 reviewers that rated this feature as important or highly important Adds drag-and-drop functionality to automation steps like Email, Delay, Action, and Webhook, making workflow setup faster and more visual. (July 2025) 0 reviewers rated this feature Send automated marketing emails based on user actions over a predetermined period 46.34% of 41 reviewers that rated this feature as important or highly important Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience 36.36% of 33 reviewers that rated this feature as important or highly important Supports setup, scheduling, and organization with drag-and-drop design, reusable templates, and segmentation tools. Reviewers highlight analytics for tracking opens and clicks, plus automation and retargeting options. 814 reviewers rated this feature Enables reliable delivery with personalization, scheduling, and automation. Reviewers note strong deliverability, clear analytics, and compliance with email regulations. Minor delays and time zone issues are mentioned but don’t affect overall usability. 137 reviewers rated this feature Manage, store and organize emails within the system or via third-party apps 64.12% of 170 reviewers that rated this feature as important or highly important Facilitates campaign creation with templates, drag-and-drop editing, and analytics. Reviewers highlight segmentation, automation, and eCommerce integration. Some note limited design options and occasional deliverability issues. 328 reviewers rated this feature Set up automated email sequences to streamline outreach and engage leads/contacts 61.54% of 13 reviewers that rated this feature as important or highly important Pre-made examples and templates for emails 100.00% of 4 reviewers that rated this feature as important or highly important Track delivered, received, and opened emails 81.82% of 22 reviewers that rated this feature as important or highly important Tracks metrics that provide insight into how a user interacts with any interface or product 65.24% of 187 reviewers that rated this feature as important or highly important Predefined actions automatically performed on the occurance of specific events 52.31% of 216 reviewers that rated this feature as important or highly important Adds a customizable form to the landing page, usually for the purposes of lead generation 40.54% of 74 reviewers that rated this feature as important or highly important Store, manage and track all forms in a centralized location 0% of 0 reviewers... Ensure compliance with the General Data Protection Regulation protocols 0% of 0 reviewers... Use AI to generate content in the form of text, images, videos, etc. 0% of 0 reviewers... Determines the location of a device using GPS or an IP address 0.00% of 3 reviewers that rated this feature as important or highly important Add, edit, and manipulate HTML code directly 0% of 0 reviewers... Store and manage images 30.56% of 36 reviewers that rated this feature as important or highly important Create landing pages or online forms designed to capture new leads and prospects 50.98% of 102 reviewers that rated this feature as important or highly important Automatically identify and save contact information of potential customers 57.04% of 277 reviewers that rated this feature as important or highly important Manage the process of attracting and converting business prospects into leads 33.33% of 6 reviewers that rated this feature as important or highly important MailerLite helps you organize, segment, and clean subscriber lists efficiently. Some reviewers find segmentation and tagging options valuable, while others report delays in list updates and occasional confusion between groups and segments. Users appreciate its dashboard and training resources. 51.05% of 478 reviewers that rated this feature as important or highly important Identify the physical location of an individual, asset, device, etc. 23.08% of 13 reviewers that rated this feature as important or highly important Automates sequences and event-triggered messages with visual workflows and customizable triggers. Reviewers mention integrations with Shopify and HubSpot and praise support during setup. Some desire more advanced options. 356 reviewers rated this feature Access software remotely via mobile devices 0% of 0 reviewers... Access the system via a mobile application 0% of 0 reviewers... It gives you responsive email templates that display well on mobile devices. Reviewers appreciate MailerLite’s automatic mobile formatting, easy preview options, and adaptability for smartphones and tablets, though some mention occasional layout issues and limited creative choices for mobile editing. 56.75% of 548 reviewers that rated this feature as important or highly important Gives full control over how landing pages appear on mobile. You can reorder blocks, adjust padding, and hide elements to optimize mobile experience. (July 2025) 0 reviewers rated this feature Observe and track the demand, usage, progress or quality of a system, product, or user 75.00% of 8 reviewers that rated this feature as important or highly important Manage multiple campaigns in one system 34.78% of 23 reviewers that rated this feature as important or highly important Allows users to build complex automation workflows using more than one trigger. This enables conditional logic for subscriber actions, such as joining a list and clicking a link, helping teams tailor follow-ups and reduce manual segmentation. 0 reviewers rated this feature Create many versions of emails, forms, or actions and gauge which is most effective 100.00% of 1 reviewers that rated this feature as important or highly important Create and update newsletter content to increase engagement 91.94% of 62 reviewers that rated this feature as important or highly important Adjust communications based on previous interactions or personal preferences 50.00% of 2 reviewers that rated this feature as important or highly important Streamlining repetitive tasks and activities through automated and predefined workflows 96.30% of 27 reviewers that rated this feature as important or highly important Analyze and gain insights into data in real-time 66.67% of 3 reviewers that rated this feature as important or highly important Receive data and information in real time 66.67% of 3 reviewers that rated this feature as important or highly important Active monitoring of systems, applications, or networks 0.00% of 1 reviewers that rated this feature as important or highly important Notifications that are delivered to users as soon as an event occurs 0.00% of 1 reviewers that rated this feature as important or highly important Active reporting of data and metrics 50.00% of 6 reviewers that rated this feature as important or highly important Collection, analysis, and representation of numerical data and generation of reports to understand various patterns 57.89% of 19 reviewers that rated this feature as important or highly important View and track pertinent metrics to find patterns and gain insights from data 57.94% of 107 reviewers that rated this feature as important or highly important Web design that automatically adjusts to look good on different screen sizes 76.92% of 13 reviewers that rated this feature as important or highly important Monitor conversion rates and analyze effectiveness and profitability of marketing efforts 31.03% of 29 reviewers that rated this feature as important or highly important Track in detail how users interact with your campaigns and pages (scrolling, button interactions, etc.) 27.27% of 11 reviewers that rated this feature as important or highly important Plan availability and assign specific time slots for tasks and resources 75.00% of 4 reviewers that rated this feature as important or highly important Track visibility and traffic from search engines 40.00% of 5 reviewers that rated this feature as important or highly important Group leads or contacts based on their specific characteristics 35.62% of 73 reviewers that rated this feature as important or highly important Optimize and manage the search engine optimization efforts for a website or digital content 0% of 0 reviewers... Optimizes delivery timing by analyzing subscriber behavior and engagement patterns. Emails are sent when recipients are most likely to open them, improving performance without requiring manual scheduling adjustments. 0 reviewers rated this feature Manage campaigns and track engagement for marketing efforts across social media channels 0% of 0 reviewers... Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. 43.75% of 16 reviewers that rated this feature as important or highly important Filters used to determine different types of malware threats 36.84% of 228 reviewers that rated this feature as important or highly important Add or remove subscribers from mailing lists 74.74% of 190 reviewers that rated this feature as important or highly important Process of managing customer subscription lifecycle for a recurring service or a product 50.00% of 4 reviewers that rated this feature as important or highly important Attach digital tags to documents and assets for identification, search, or monitoring purposes 100.00% of 1 reviewers that rated this feature as important or highly important Organizing a group of people to accomplish a task 22.22% of 9 reviewers that rated this feature as important or highly important Create, save, and re-purpose templates for emails, forms, etc. 46.34% of 82 reviewers that rated this feature as important or highly important Set up connections to third-party platforms to improve business processes 82.09% of 67 reviewers that rated this feature as important or highly important Interact with data visualization elements, such as charts and graphs, to drill down into data 40.00% of 5 reviewers that rated this feature as important or highly important Web form that allows users to enter data that is sent and processed for different reasons 100.00% of 1 reviewers that rated this feature as important or highly important Built-in website builder or integration with third-party site 64.00% of 25 reviewers that rated this feature as important or highly important Options for publishing a website/landing page online, whether through a publishing site plugin, the user's site, or a subdomain 43.64% of 55 reviewers that rated this feature as important or highly important Create, design and manage workflows for repetitive tasks 75.00% of 32 reviewers that rated this feature as important or highly important What You See Is What You Get is a no-code tool that allows users to create and edit content using a visual interface 53.19% of 47 reviewers that rated this feature as important or highly important Get Advice We can help you find the software with the features you need. Alejandra Aranda Content Analyst Campaign setup gets quicker, and targeting feels more precise when these features work in sync. You avoid repetitive tasks, gain better visibility into performance, and spend less time fixing delivery issues that slow down your email marketing flow. Features 4.5 (2,252) 4.5 Based on 2,252 reviews ## Pricing Value for money 4.7 (2046) MailerLite’s paid plans start at $10 per month for up to 500 subscribers, billed monthly. This is significantly lower than the average SMB marketing software budget of $69 per user, per month. Pricing scales based on subscriber count, not user seats, and includes tiered features across Growing Business, Advanced, and Enterprise plans. Free Trial Free Version [View pricing plan details](https://www.capterra.com/p/136603/MailerLite/pricing/) Free Plan $0.00 It includes: - Drag & drop editor - Email automation builder - Unlimited websites & blogs - 10 landing pages - Signup forms & pop-ups - Comparative reporting Growing Business $10.00 Per User,Per Month It includes: - Sell digital products - Unlimited templates - Dynamic emails - Campaign auto-resend - Multivariate testing - Unlimited websites & blogs - Unlimited landing pages - Unsubscribe page builder Advanced $20.00 Flat Rate,Per Month It includes: - Partner discounts - AI writing assistant - Preference center - Enhanced automations - Promotion pop-ups - Custom HTML editor - Facebook integration - Smart sending Value for money 4.7 (2,046) 4.7 Based on 2,046 reviews ## Integrations MailerLite connects with a range of marketing, eCommerce, and content platforms. These integrations, offered through a mix of native and third-party links, support subscriber syncing, campaign automation, and content publishing across tools. Popular integrations [ Google Docs](https://www.capterra.com/p/160756/Google-Docs/)[ PayPal](https://www.capterra.com/p/207944/PayPal/)[ Slack](https://www.capterra.com/p/135003/Slack/)[ Trello](https://www.capterra.com/p/211559/Trello/)[ Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[ WordPress](https://www.capterra.com/p/131687/WordPress/)[ Zoom Workplace](https://www.capterra.com/p/144037/Zoom-Video-Conferencing/)[ Basecamp](https://www.capterra.com/p/56808/Basecamp/) Alejandra Aranda Content Analyst Connecting MailerLite with your eCommerce store, CMS, and analytics tools helps your marketing lead automate campaigns, sync customer data, and track performance—all without switching platforms or duplicating work. Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.8 (2079) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.8 (2,079) 4.8 Based on 2,079 reviews ## User reviews Overall rating 4.7 Based on 2,256 reviews Filter by rating 5(1768) 4(396) 3(49) 2(6) 1(37) Mentioned topic Sorted by most recent KW Kate W. Office Manager Sports ### "Great free/cheap option for email marketing!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 March 30, 2026 Really pleased with this as a free/cheap option while we grow our mailing list and can see ourselves using it even as we grow to the next levels. Pros Love that there is a free version to be able to try out the templates and features with a generous mailing list amount. Everything is straightforward and simple to use and the pricing goes up gently not abruptly in the next levels. Cons It's a little simple looking in the unpaid version, there are customisable options but the templates are hard to completely brand the way we want to. Switched from [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/) Much cheaper for what we need at this point in our business. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AU Anonymous User Ceo Writing and Editing ### "Its good if you have time" 3.0 Overall Rating 3.0 3.0 Ease of Use 2.0 2.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 6/10 March 26, 2026 When i couldn't get it to do what i wanted i left. So didnt really give it a fair chance. Its a great program Pros The mailing system is pretty good it was kind of hard for me to figure it out. The customer support is always helpful Cons It was hard for me to actually understand i guess if i took the time id get the hang of it overall make it user friendly. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. DH Dylan H. Founder Online Media ### "Still chugging along on legacy" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 7/10 March 23, 2026 Pros In my last review, I wrote about how MailerLite launched an upgraded version of their product without any grandfathering in pricing for old users. This is still a bit of a bummer, but I'll hand it to MailerLite that they've maintained the old version, it still works, and the pricing has remained the same. Some subscription products would just force users into the new higher pricing option, so this is nice to see. Though it would be even nicer to be able to use the newer version at the same cost as I can't imagine that would actually cost the company any more money. I'd actually assume running two different versions (legacy + new) would cost more than just grandfathering old users into the new version. Cons The attempts to get me to upgrade from my legacy version to the new version are getting more sticky (there's now a banner at the top of the app 24/7). This has me a bit worried that at some point legacy will just stop working and I'll be forced to make the switch and start paying more. It's not abnormal for subscription services to get more expensive, but it is nice when they offer their long term users some sort of deal or benefit for being around for so long. Alternatives considered [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Reasons for choosing MailerLite MailerLite felt more fitting for a small business just getting started and had more competitive pricing. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AR Alexis R. Admin Printing ### "Great For Beginners" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 7/10 March 23, 2026 My overall experience with the product has been positive. It’s great for new users and a solid starting point for learning automations. Pros MailerLite is very easy to use—you can quickly get the hang of it, even if you’re new and just learning the system. Cons One downside I didn’t like is how easy it is to go over your subscription limits, and if you don’t upgrade, your account gets paused. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AJ Alexa J. Founder Motion Pictures and Film ### "A company that doesn’t care about its customers." 2.0 Overall Rating 2.0 2.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 3/10 March 21, 2026 It works reasonably well, but the constant pushing of the newer (& incompatible with its old) version of its platform, combined with price hikes, mean I’m looking to move away. It’s giving I don’t care about my customers: just pay me more! Pros I still love its simplicity. Creating templates, making them look good and fit your brand is easy. As are landing pages. And it has some good automations. Cons I dislike the fact they rebuilt the product and created it in such a way that original users could not migrate all their information. Certain templates, automations and things built with the old system apparently won’t move fully and they do not transfer their customers accounts for them. If you create a new system, try to force your customers to use the least you can do is the work for them. I don’t have time for that nonsense. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Alternatives considered [Kit](https://www.capterra.com/p/175000/ConvertKit/) [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Reasons for choosing MailerLite It’s free plan was so good, but it trapped me in a system that it threw away when it rebuilt and doesn’t care enough to make that good with its loyal customers. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Teya B. Digital Illustration Arts and Crafts ### "Not as good value for money anymore" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 2.0 2.0 Customer Service 4.0 4.0 Likelihood to Recommend 7/10 March 19, 2026 MailerLite is still a good value for money if you don't use the new version, but the Classic one. The new one has all the AI stuff and costs double. The old one is outdated, but does the job Pros MailerLite is reliable service that never let me down for over 10 years of using it. Also the support has always been kind and helpful, responding in a timely manner. The integrations with other apps and services is another significant pro. Cons I will say it - the pricing. Since the updated new version of Mailerlite has been introduced, the "Classic" version feels like the team is no longer interested in supporting it. No new features, templates and layouts are super outdated - it is clearly left out. No meaningful promotion was offered to users to transition to the new version. even if you've been a loyal customer for 10 years - you get no special treatment. If you want to use the new version you must pay around twice the price. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Chris L. Operations Publishing ### "If you need a email solution with simple automation, that is free to start, Mailerlite is really the only option. " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 9/10 February 22, 2026 I was nervous to try it at first, because I have over 38k subs across several substacks; With that many subscribers, it would cost a mint to put them into an automated email sequence, and segment by group. Mailerlite becaome my choice because of how simple it was to set up automations, how it was designed to scale with my paying subscriber list, and how easy it was to implement. It made me wonder why I waited. Pros I was searching for a simple ESP with easy to use automation that was affordable. and Mailerlite fit the bill. A lot of ESP's have overcomplicated their software when all you need is a simple tool that sends emails on a prescribed schedule. I have it linked to my store, for sales, linked to a landing page to capture emails, and the auto sequence works great. Cons Mailerlite has options for upgrade, and the 500 subscriber limit free plan feels limiting. I wish they would use industry conversion rates out of 1000 subs for the free plan. This gives you an opportunity to do more testing features in list segmentation. But even when you upgrade, there are affordable options that let you scale. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Mailchimp kept adding "features" I didn't need, and then charging higher prices for stuff I didn't use. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor February 24, 2026 Thank you so much for this review, Chris, it made our day! We’re really happy to hear MailerLite is helping you run things without all the unnecessary complexity (we definitely feel you on that one 😅). Also, your setup sounds super interesting. 38k subscribers is no small thing, so we’d love to hear how you’re making it all work and maybe even share your story with our community 👀 If you’re up for it, send us a message at community@mailerlite.com, we’d genuinely love to chat! Thanks again for choosing MailerLite, we really appreciate you 💚  RF Ruben F. Design and IT Manager Non-Profit Organization Management ### "Price-conscious solution" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 February 17, 2026 Pros Mailerlite is still a very competitive solution financially. Hard to find a better price per campaign. Cons I think Mailerlite has not introduced new features in a long time. The new dashboard is not innovative enough. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. LB Lindsay B. Social Media Manager Restaurants ### "Effortless to use" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 January 21, 2026 Pros MailerLite support is very quick to respond because they respond not beyond 12 hours by mail whether you are a free or business plan user. Cons I have seen nothing missing on MailerLite I like it all from the initial dashboard to the sending page.However, the automation features give me a horrible time. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AB Aidas B. CEO Logistics and Supply Chain ### "Account terminated after payment, no refund" 1.0 Overall Rating 1.0 1.0 Ease of Use 3.0 3.0 Features 1.0 1.0 Customer Service 1.0 1.0 Likelihood to Recommend 0/10 January 15, 2026 We used MailerLite to send a one-time B2B introduction email to business contacts (like info@...) to introduce our platform. We first sent test emails — everything worked fine. Based on that, we upgraded to a paid plan (10,000 subscribers). Then we sent our first real batch of 170 emails. This was not spam, not a scam, not aggressive marketing — just a respectful informational message. From recipients: no spam complaints, no abusive response, normal engagement . From MailerLite: no warnings, no alerts, no indication of any problem. Later, when preparing to send the next batch (~500 emails), our account was terminated for an alleged Terms of Service violation. No prior warning. No opportunity to correct anything. The most important thing to understand: once this happens, YOU LOSE ALL the MONEY you paid. It does not matter if you paid for a year. It does not matter if you used only a small part of the service. YOU WILL NOT GET A REFUND. Pros The platform was restricted so quickly after onboarding that we never had a real opportunity to experience or evaluate any meaningful benefits or strengths. Cons MailerLite applies aggressive and opaque compliance actions, restricts accounts without real warning, withholds prepaid funds, and provides no transparent appeal or recovery path. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/136603/MailerLite/reviews/) ## FAQs Yes. MailerLite offers a Free plan for up to 1,000 subscribers and 12,000 monthly emails. It includes access to basic automation, landing pages, and email templates, making it suitable for small businesses starting out. MailerLite’s paid plans start at $10 per month for up to 500 subscribers. Pricing scales based on subscriber volume, not user seats. Advanced features like AI writing and multiple automation triggers are available in higher tiers. Yes. MailerLite supports integrations with eCommerce platforms, CMS tools, analytics, and payment systems. These connections help automate workflows, sync subscriber data, and improve campaign targeting. Yes. MailerLite includes automation features across all plans. Paid tiers unlock advanced options like multiple triggers, visual workflow builders, and webhook actions to support complex campaign logic. When your subscriber count exceeds the current limit, MailerLite automatically prompts you to upgrade your plan. You won’t lose access, but sending may be paused until the upgrade is confirmed. Yes. MailerLite’s Advanced plan includes tools for selling digital products directly through landing pages. You can host files, customize checkout flows, and automate post-purchase emails. Yes. MailerLite’s mobile-view editor lets you customize how landing pages and emails appear on mobile devices. You can reorder blocks, hide elements, and adjust spacing for better mobile engagement. ### Have more questions? Connect with one of our advisors for a free consultation and save time in your software search. ## Sources 1. **Capterra reviews data:** Capterra reviews are collected from verified users for individual software products. [Learn more about how we source our data](https://www.capterra.com/resources/proprietary-data-research/). 2. **Capterra Shortlist:** Capterra Shortlist identifies the top products in our software categories based on a proprietary blend of user ratings and popularity. [Read the complete methodology here](https://www.capterra.com/resources/proprietary-data-research/#capterra-shortlist-methodology). 3. This product information came from MailerLite’s own online content in August 2025, including the product's website and its social media channels. ## Related reading ### [Best Email Marketing Strategies: A Complete Guide](https://www.capterra.com/resources/email-marketing-strategies/) Published January 28, 2025 by [Krista Hillis](https://www.capterra.com/resources/author/krista-hillis-guest-contributor/) ### [Capterra Value Report: A Price Comparison Guide for Email Marketing Software](https://www.capterra.com/resources/email-marketing-software-pricing-report/) Published July 18, 2024 by [Akriti Sharma](https://www.capterra.com/resources/author/akriti-sharma/) and [Caroline Rousseau](https://www.capterra.com/resources/author/caroline-rousseau/) ### [A Marketing Pro’s Tips for Building a Loyal Email Audience](https://www.capterra.com/resources/email-marketing-tips/) Published October 7, 2024 by [Niels Juist](https://www.capterra.com/resources/author/niels-juist/) and [Marisa Lather](https://www.capterra.com/resources/author/marisa-lather/) ### [5 Key Features of SMS Marketing Software and Top Products That Offer Them](https://www.capterra.com/resources/key-features-of-sms-marketing-software/) Published March 20, 2024 by [Ashish Upadhyay](https://www.capterra.com/resources/author/aupadhyay/) ### [7 Top-Rated Free Marketing Automation Software](https://www.capterra.com/resources/free-marketing-automation-software/) Published January 17, 2024 by [Ashish Upadhyay](https://www.capterra.com/resources/author/aupadhyay/) Popular comparisons [Brevo vs MailerLite](https://www.capterra.com/compare/132996-136603/brevo-vs-MailerLite)[Mailchimp vs MailerLite](https://www.capterra.com/compare/110228-136603/MailChimp-vs-MailerLite)[Gmail vs MailerLite](https://www.capterra.com/compare/136603-202338/MailerLite-vs-Gmail)[Constant Contact vs MailerLite](https://www.capterra.com/compare/31898-136603/Constant-Contact-vs-MailerLite)[ActiveCampaign vs MailerLite](https://www.capterra.com/compare/79367-136603/ActiveCampaign-vs-MailerLite)[HubSpot Marketing Hub vs MailerLite](https://www.capterra.com/compare/136603-171840/MailerLite-vs-HubSpot-Marketing)[Omnisend vs MailerLite](https://www.capterra.com/compare/136603-153508/MailerLite-vs-Omnisend)[EngageBay CRM vs MailerLite](https://www.capterra.com/compare/136603-178819/MailerLite-vs-EngageBay-Marketing)[Systeme.io vs MailerLite](https://www.capterra.com/compare/136603-198994/MailerLite-vs-Systeme)[EmailOctopus vs MailerLite](https://www.capterra.com/compare/136603-147415/MailerLite-vs-EmailOctopus) [Klaviyo vs MailerLite](https://www.capterra.com/compare/136603-156699/MailerLite-vs-Klaviyo)[Salesforce Marketing Cloud vs MailerLite](https://www.capterra.com/compare/136603-248536/MailerLite-vs-Salesforce-Marketing-Cloud)[GetResponse vs MailerLite](https://www.capterra.com/compare/136603-153948/MailerLite-vs-GetResponse)[Marketing 360 vs MailerLite](https://www.capterra.com/compare/136603-148516/MailerLite-vs-Marketing-360)[Benchmark Email vs MailerLite](https://www.capterra.com/compare/71152-136603/Benchmark-Email-vs-MailerLite)[AWeber vs MailerLite](https://www.capterra.com/compare/95949-136603/AWeber-Email-Marketing-vs-MailerLite)[Marketo Engage vs MailerLite](https://www.capterra.com/compare/75130-136603/Marketo-Lead-Management-vs-MailerLite)[Keap vs MailerLite](https://www.capterra.com/compare/76390-136603/Infusionsoft-vs-MailerLite)[iContact vs MailerLite](https://www.capterra.com/compare/136603-221118/MailerLite-vs-iContact)[Agile CRM vs MailerLite](https://www.capterra.com/compare/135148-136603/Agile-CRM-vs-MailerLite)  Independent research methodology Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider's website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)