# Page 11 | MailerLite Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Page 11 - Is MailerLite the right Email Marketing solution for you? Explore 2259 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/136603/MailerLite/reviews

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MailerLite

4.7 (2259)

[View alternatives](https://www.capterra.com/p/136603/MailerLite/alternatives/)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

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Last updated March 16th, 2026

# Page 11 - Reviews of MailerLite

## Showing most helpful reviews

Showing 251-275 of 2259 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

DG

Daniella G.  
Functional Nutrition Health Coach, Life Coach & Personal Trainer  
Health, Wellness and Fitness  
Used the software for: 6-12 months

### "Great Customer Service but missing an important feature"

June 5, 2023

5.0

Great experience with customer service, the team is so helpful, kind and personable. I love the Youtube videos with tutorials too. My comment above explain my complex and frustrating experience with the recurrent email feature (that is not available and we had to make magic to get something close to what we needed).I am a relatively new user so I am still deciding what email platform I am going to stay with. I need to keep exploring Mailerlite but my first and most needed automation was not available, therefore, pretty frustrating. I want to stay with you guys, so please address this issue! Thanks!

Pros

I LOVE their customer service. I find bilingual staff and they are always very helpful and patient with my questions as I am a new user and really curious! They actually try to help me figure out what I need even if Mailerlite don't bring the direct feature.

Cons

I need an automation feature so I can send the same email in a weekly basis (schedule recurrent email.... the same one every week). This is a simple feature that Mailerlite don't have. Their team helped me get what I needed but it took me hours of conversation with them in the chat. Also the first time we did it, some steps were missing in the automation loop, so my clients didn't get the second recurrent email. So another staff helped me fix that. But you have to do so many steps that are not straight forward to create an automation loop, which is not practical at all. The whole idea is for me to make things easy for me and my clients and it didn't feel like that. Thanks to \[sensitive content hidden\] that helped me a lot figure things out in a way where I could still get what I needed. But it would be great for Mailerlite to include simplicity in that feature.

Review Source

VR

Verified Reviewer  
Business Owner  
Business Supplies and Equipment  
Used the software for: 2+ years

### "I direct everyone to Mailerlite"

June 12, 2023

5.0

The ability to have everything in one place is a big bonus. It helps to streamline business processes very effectively.

Pros

Simple to start using and easy to use, does everything I need it to do, and probably a lot more! Being able to create landing pages & websites in addition to the emails is a huge bonus. I've created lots of landing pages & full website for clients on Mailerlite & they always look great & work well. Support is great, anytime I have a query, which is rare (usually when I've had a blonde moment!) I'm all sorted within a few minutes

Cons

Classic version was pretty slow but the new version seems to have addressed that issue

Switched from

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Mailchimp is a pile of pants compared to Mailerlite! The features needed to make good use of it are generally all paid for, whereas with Mailerlite, the free plan includes so much. I am on the paid version now due to the expansion of my email list, however it's still cheaper and give much more value.

Review Source

Ali K.  
Website Designer  
Information Technology and Services  
Used the software for: 2+ years

### "Easy, Affordable and Smooth"

July 17, 2023

5.0

Maierlite is definitely our choice for mass-emailing and email marketing automations. We love that we can use this application for free for as long as our customers are still getting started to pick up more in the lists.

Pros

We love that it's so easy to make email lists, automations and forms without reading any help. Their email builder is great to get started with emailing.

Cons

Their approval system is a bit poor and time consuming when we use a new profile for a brand new business. And their new interface and old interface made it a bit confusing for people to get started (because they need to choose one type of profile)

Switched from

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Pricing and the confusing platform that they made a few years ago.

Review Source

RR

Rob R.  
VP of Happyness  
Marketing and Advertising  
Used the software for: 2+ years

### "Try Mailerlite I'm sure you will like it "

January 6, 2023

5.0

I can honestly say that you shouldn't Monkey around with email marketing. Especially since Mailerlite is so much more robust, and simple to use. I plan on using Mailerlite and in having other colleagues join as a team so we can all work together on our projects.,

Pros

Mailerlite is one of the easiest email marketing platforms I have ever used. And, I have used many. The easy drag and drop editor is wonderful. The value is extraordinary. And the finished product looks amazing.

Cons

I really don't have many issues with Mailerlite. But, I am sure if I did, a fantastic customer service employee (like \[sensitive content hidden\]) would have the problem fixed quickly, efficiently and offer excellent suggestions on how to overcome whatever problem you had.

Reason for choosing MailerLite

Price, ease of use, deliverability, and customer service.

Review Source

VD

Vitória D.  
chefe  
Marketing and Advertising  
Used the software for: 6-12 months

### "Muito funcional e cumpre o objetivo"

June 8, 2023

5.0

Tenho uma boa experiencia com o mailerlite mas acredito que a versão gratuita deveria consertar os bugs que ocorrem na criação do layout da landing page. Muitas vezes as fontes entraram de forma e configuração erradas. Foi bem desafiador encaixar exatamente as artes feitas pelo design nos blocos . Tudo era muito simples e com poucas opções de recurso. Mas fiz de forma simples, demorou mas deu certo. A landing page deveria ajustar ao modo acesso pelo smarthphone de forma automática mas temos que ir na tentativa e erro muitas vezes até acertar na configuração que também fica boa para o celular

Pros

Gosto da opção de estar no idioma português e por algumas ferramentas serem intuitivas. Facilmente se conecta com as informações dos sites de hospedagem. Gostei muito do atendimento da funcionaria do suporte chamada \[conteúdo sensível escondido\] que me atendeu pelo chat ao vivo, no dia \[conteúdo sensível escondido\] . Resolveu o meu problema com a configuração do DNS com sucesso.

Cons

Do suporte por e-mail para contas gratuitas. Nunca eu conseguiria configurar a minha landing page pelo suporte por e-mail. Ele não funciona e atrasa todo o processo. Deveria ser parte do plano gratuito o suporte ao vivo, nem que tivesse um limite por mês. Afinal não é sempre que precisamos do suporte. Eu demorei um ano para necessitar do suporte mas quando tentei ajuda pelo suporte por e-mail, foi muito ruim a experiência. Fiquei dias sem conseguir resolver, pois tinha que aguardar a resposta por e-mail da outra parte e fiquei dias sem resolver o problema da landing page.

Reason for choosing MailerLite

Um curso que comprei ensinava a configurar uma landing page no mailerlite.

Switched from

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Na época só tinha a opção em inglês, suporte em inglês e não era nada intuitivo. Muito difícil de mexer. Era quase que preciso ser um programador para poder configurar qualquer coisa por lá.

Review Source

SpE

Sans prenom E.  
Ceo  
Marketing and Advertising  
Used the software for: 6-12 months

### "Mailer lite small but powerful."

June 18, 2022

4.0

With Mailer lite, I learned how to save time by sending emails to my customers based on my marketing programs. And automation marketing played a big role.

Pros

What most appeals to me about this software is the fact that it is governed by the can spam law. In addition, it offers APIs to integrate with other computer applications such as Facebook,... it can allow us to send more than 12,000 emails per month.

Cons

What I liked least about this software is the fact that its cheaper price for one user per month. But it also has a free version (it can be a waste.)

Reason for choosing MailerLite

Because Mailer lite is an essential tool for a company that wants to obtain the best results.

Review Source

SW

Scott W.  
Author  
Publishing  
Used the software for: 1-2 years

### "MailerLite is the perfect email marketing solution for me"

November 27, 2021

5.0

I think I went two years before having to email MailerLite my first question, and I got a response in a few hours that answered my question right off the bat. It just does what it's supposed to without any hiccups or hassles.

Pros

Intuitive interface, great product for the price, and - on the rare occasions I've contacted support - super-fast, friendly, and helpful replies from the support team.

Cons

I would love to be able to have elements in email templates auto-update without having to manually pull up and edit every single saved email in my campaigns/autoresponders. For example, if I release a new book and want to update a footer image profiling my books (that I use in the template for most of my autoresponders), right now I have to manually update every email in the autoresponders. Mailerlite has some templates elements that are dynamic, but after emailing their support, they confirmed what I want to do isn't currently supported with dynamic elements. Fingers crossed they'll fix this in the future.

Alternatives considered

[Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[AWeber](https://www.capterra.com/p/95949/AWeber-Email-Marketing/)

Reason for choosing MailerLite

Best suite of features I need at this time for a great price. I may outgrow MailerLite down the road - or may not - but right now it's the no-brainer choice for my email marketing needs.

Switched from

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Mailchimp's change in billing a few years back and my recurring problems with their editor (which their IT department could not solve) eventually drove me away after years of using it.

Review Source

Response from MailerLite

December 1, 2021

Thanks so much for the kind words. We appreciate the feedback on auto-updating elements. Feel free to also add this on the request list (you can find this when you log in via your profile button on the top right). This way, other users can upvote and help us get these type of features worked on faster!

EB

Emily B.  
Entrepreneur  
Financial Services  
Used the software for: 6-12 months

### "Begin Email Marketing With Mailerlite "

December 30, 2020

4.0

I switched from MailChimp to Mailerlite as the features with Mailerlite were more appealing, more professional and better value for money. I originally started with the free package for around two weeks, until my email list outgrew the free package, where I now continue to pay on a monthly basis. The income that I receive from utilizing my email list pays for the service provided by Mailierlite and I am very happy with the features/ service provided. I received great customer support from Mailerlite in regards to the issues mentioned above, and since then I have required no customer support.

Pros

I like the many features included with the software for a reasonable monthly (or yearly) fee. Such as the ability to create different groups to manage email marketing topics. I particular enjoy using the autoresponder emails feature as this is a great way to utilise email marketing and Mailerlite have a very user friendly interface, making a potentially complex task easier to carry out. I also enjoy the extra features including the landing page templates to capture new email signups.

Cons

The only issue I had with this product, and why I did not give it 5 stars, is the email deliverability rate. Whereby occasionally my automated emails were not being sent to new email signups and they were not able to complete the sign up process, being classed as unconfirmed in my email list. This was inconvenient as sometimes I would receive emails from people saying that they signed up but had not received a certain product I was offering for new sign ups. However, after researching this topic, I learnt that this is actually a common issue with most email network providers and that Mailerlite has one of the best deliverability rates overall. Therefore I have stayed with Mailerlite and I hope that this is something their software will improve on over time.

Alternatives considered

[Kit](https://www.capterra.com/p/175000/ConvertKit/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Reason for choosing MailerLite

Because Mailerlite provides everything that I need for my current email marketing campaign, for a reasonable cost that I am happy and willing to pay.

Switched from

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

The features with Mailerlite were more appealing, more professional and better value for money.

Review Source

JW

Jennifer W.  
Author and Freelance Writer  
Writing and Editing  
Used the software for: 2+ years

### "I got step-by-step customer support!"

July 30, 2021

5.0

Great experience!

Pros

I've received timely, helpful support when I've needed it most. \[SENSITIVE CONTENT\] was especially patient and helpful - even adding bits of encouragement along the way. Thank you!

Cons

I wish they would bring the Legacy editor back! It's been a bit of a learning curve learning the Rich Text Editor, and I find it to be a bit glitchy.

Switched from

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

I found Mailchimp to be difficult to use with very little customer support (especially when getting started on their free account).

Review Source

Response from MailerLite

August 3, 2021

Thank you for sharing your experience with us, Jennifer.

KO

Kathie O.  
CEO  
Health, Wellness and Fitness  
Used the software for: Less than 6 months

### "Excellent Product "

March 10, 2022

5.0

Ease of use and cost too had me from the very beginning. I love the app and can check my metrics quickly all day long.

Pros

I have used everything from Constant Contact to ConvertKit. Most recently I was with Kajabi which is very expensive and very clunky. On all the other platforms I kept hitting glitches. Kajabi was very slow and the analytics were zero!!!! Mailerlite beats everyone hands down. It’s easy to use, quick, and to the point. The cost beats everyone out there. Don’t let the price fool you. It’s worth it’s weight in gold!!

Cons

Once I got to more advanced options like integrations there were a few hitches but customer service stepped up to help quickly and efficiently. Maybe they have this but I’d love to have alerts when someone subscribes or at least 1 alert daily so it’s easy to keep track of.

Alternatives considered

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Reason for choosing MailerLite

It was not easy to set up. I needed a form in my blog posts and couldn’t figure out how to do that.

Switched from

[Kit](https://www.capterra.com/p/175000/ConvertKit/)[Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[Kajabi](https://www.capterra.com/p/154682/Kajabi/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Kajabi was cost and a slow glitch that sent a segment to my entire list. Zero analytics and just not as aesthetic as it should be for that cost!!!!! All the others: cost and not easy to use.

Review Source

Response from MailerLite

March 15, 2022

Hey Kathie, we got you covered. Just have a look at this article that might help you set up some handy notifications. https://www.mailerlite.com/help/how-to-get-a-notification-when-someone-joins-your-email-list-or-group

Deborah B.  
Virtual Assistant  
Writing and Editing  
Used the software for: 6-12 months

### "Quality Software, Exceptional Customer Service, and Scalable Pricing"

August 7, 2021

5.0

Exceptional experience! The time-saving, money-saving and real people support team, has made the transition a lot easier than imagined. Open rates doubled and click rates also improved.

Pros

The best thing about this software is tutorials and triggered automation. The time-saving features like this one make sure the subscribers are organized and receive only what they have agreed to receive (through triggering 'group' additions and removals). The scalable pricing gives smaller startups a place to begin and grow.

Cons

The report feature could be improved. When we want to export a list of subscribers from a specific group, we can do that, but the report is missing the details (if this is a settings issue I'm still not finding it). I would like to have the report include all of the 'fields' that were completed during the opt-in. These answers ARE on each subscriber's profile page, but, not on the download.

Reason for choosing MailerLite

Sequences and Series: The MailerLite automation triggers and features were optimal for series delivery (evergreen cycles with various opt-in dates). Easy to follow and implement instructions, video tutorials, and support forum (so far we are on a Facebook group). Scalable pricing.

Switched from

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Did not have the features we needed or did but the tutorial wasn't as clear as the MailerLite videos.

Review Source

Response from MailerLite

August 24, 2021

Hi Deborah, great to hear about your experience with us, and it is also very much appreciated that you're taking the time to write this review. I took your feedback about our reports into account and made sure to keep track of this and see how we can improve it.

MM

Monica M.  
Owner  
Entertainment  
Used the software for: 2+ years

### "Only The Inexperienced User Grumbles About Mailerlite"

November 12, 2021

5.0

If you haven't figured out that Mailerlite is one of those hills I die on in loving the app, then you didn't read my review thoroughly

Pros

I work primarily with authors. As a general rule, authors are control freaks (I know, I'm one myself.) Whenever I hear complaints about Mailerlite open rates, click throughs, management etc. as a loyal customer, I counter with my extended use of the app, how long it takes to build an audience, stop expecting immediate magical results that NO mailing list vendor can give you. The app is the tool, the user needs to know how to manipulate it to their advantage by know how to entertain, hone their lists, and maximize their mailings. MOST OF ALL EMAIL REPUTATION is crucial. Few users get that. A smaller tighter list of 5k subscribers is worth more than a list of 15k because most of that 15k sign up then never read or click through. Wastes money, time, and message focusing. I have NEVER had any of the problems I see others complain about. No one can be an expert in everything, and while newsletters are crucial to an author, few of them get that it take a strong understanding of mailing list marketing, and creative thinking to use Mailerlite to it's fullest potential. IMHO Mailerlite can't be beat with their innovative offerings for the budget-mined businesses. BUT you need to know how to use it. Most complainers have unrealistic expectations. They're not looking at the overall picture. The only other vendor I would choose over Mailerlite is AC, but I can manage w/o extra bells and whistles because my expertise is in marketing and the app's abilities to build strong lists.

Cons

The only thing I wish Mailerlite had is some of the detailed tracking that Active Campaign offers, but that requires a lot of programming, and would cost more. I also wish they could transfer over the ability for more custom design that can be applied to everything I create template or email wise. When I have to recreate things, it takes time, and that costs my clients money. Also, lately there seems to be some server delays as certain times of the day the app churns while trying to get from one place to another. But AC has similar problems. I don't know if that's completely their fault though with more and more people working from home, it's bound to impact local traffic on the user's end. However, I'm on 5G and I still have issues with load times . So it's something they need to be aware.

Reason for choosing MailerLite

I get pretty much the same amount of features at a MUCH LOWER price point.

Review Source

Response from MailerLite

November 18, 2021

I think your phrase "one of those hills I die on" genuinely just make me spit the tea out of my mouth. Thank you so much for such an amazing review - I always find it amazingly entertaining to read reviews that have been very creatively crafted and left behind. I would love to ask you for some details and send you a little gift from my end. Feel free to reply to this, and we can get in touch.

RF

Ryan F.  
Owner  
Publishing  
Used the software for: 2+ years

### "Great value for the cost"

February 1, 2024

5.0

I manage a lot of client accounts over a variety of email marketing providers, and MailerLite is by far my favorite. It has the features I need at a reasonable price. Whenever I have issues or need help, customer service is only a few minutes away via live chat.

Pros

It's loaded with features, but it's easy to use. Other providers may be jam packed with similar features but the user interface is not intuitive.

Cons

I have two-factor authentication on my account, but a good amount of time the code I receive in the email doesn't work and I have to resend a second code before I can log in.

Switched from

[Kit](https://www.capterra.com/p/175000/ConvertKit/)[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Way too expensive, way too complicated, and/or a terrible user interface.

Review Source

GK

Gábor K.  
CEO  
Internet  
Used the software for: 2+ years

### "Effortless Email Marketing with MailerLite"

February 9, 2024

5.0

My experience with MailerLite has been incredibly positive. It's a powerful tool that simplifies email marketing, from designing newsletters to automating complex campaigns. The platform's reliability and scalability have allowed us to grow our email list effectively while maintaining high engagement rates. The insights provided by MailerLite have been invaluable in optimizing our marketing strategies. It's a cost-effective solution that delivers on its promises, making it an essential tool for marketers aiming to maximize their email marketing efforts.

Pros

What I liked most about MailerLite is its intuitive user interface and ease of use. Creating and managing email campaigns have never been more straightforward, thanks to their drag-and-drop editor and comprehensive analytics. Their customer support is exceptional, providing timely and helpful assistance whenever needed.

Cons

While were love Mailerlite, it's worth noting that the SEO features for websites and landing pages could benefit from further development

Alternatives considered

[Wix](https://www.capterra.com/p/169007/Wix/)

Reason for choosing MailerLite

Mailerlite is easier to use for us and for our client base.

Switched from

[Mailsuite](https://www.capterra.com/p/164512/MailTrack/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Mailerlite is just more useful and easy to use.

Review Source

TR

Tarun R.  
Manager  
Computer Software  
Used the software for: 2+ years

### "E-mail marketing tool with necessary bells & whistles"

June 26, 2022

4.0

Great platform. Would recommend to others if they resolved the payment issue related to India.

Pros

The features are easy to comprehend and use. The support is very responsive. I would like to appreciate Frank and Martynas for their prompt assistance in resolving my issues in the past.

Cons

1\. The wysiwyg is clunky. There is an irritating delay many times while typing in the wysiwyg window. The link creation works sometimes while it doesn't on other occasions. 2. Doesn't accept Indian debit/credit cards even if its Visa / Mastercard. This is after the Indian banking regulator issued stringent rules. While it impacted all SaaS suppliers globally catering to India, others have resolved the issue while MailerLite still hasn't. I am currently upgrading using a personal Amex card. The only reason I am not switching is owing to lack of time in learning another marketing platform. But if the payment issue persists, we might actually consider switching.

Alternatives considered

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Reason for choosing MailerLite

RoI

Review Source

JAZE P.  
Systems Administrator  
Architecture & Planning  
Used the software for: I used a free trial

### "Get The Word Out With MailerLite"

September 2, 2021

5.0

I got to see first hand what the power of a landing page can do for my business and with MailerLite, you get so many neat templates to choose from, it makes the whole process of sending newsletters so much fun and way easier than I thought.

Pros

This software could not be any easier to use, it is totally beginner friendly, has a cool user interface with a great free plan to use if you just want to see what it is capable of. It comes with a great email automation tool, allows up to 1000 subscribers/12000 emails plus if you do choose to make an upgrade to a paid plan, it is super affordable to do so.

Cons

I don't see any cons with this software, it meets my everyday needs, it does not come off as spam to my subscribers, they must just keep it up. So far so good.

Alternatives considered

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Reason for choosing MailerLite

I got word from my sister that MailerLite was worth taking a closer look at because of how much it had to offer just off the free plan and that it was going to be the easiest software to adapt to when it comes to email marketing.

Review Source

Response from MailerLite

October 4, 2021

Tell your sister we thank he for steering you our way and for leaving us such a lovely review behind.

AA

Alice A.  
Senior Financial Strategist  
Financial Services  
Used the software for: Less than 6 months

### "MailerLite Will Be Your Best Email Marketer for 2023"

October 19, 2023

5.0

Pros

Easy to use email marketing product that provides a robust selection of email marketing campaign templates, ideas, solutions and tools for an amazing price.

Cons

Perhaps a little more flexibility with some of the templates, maybe, but honestly, no.

Review Source

EK

Eli K.  
Publisher  
Publishing  
Used the software for: Less than 6 months

### "Outstanding Product, World Class Customer Service"

October 6, 2021

5.0

Five stars. Seriously, this is the best platform I've ever used. Again, I can't rave enough about the customer service. Whenever I have a question, I don't even bother digging through online forums or google searches. I just hit the chat box, and five minutes later I have my answer (usually accompanied by a meme...I told you these guys have a sense of humor). This level of easy access to customer service makes dealing with my mailing lists EASY, and if you've ever dealt with a convoluted platform like MailChimp, you know what a dream that is. The platform itself is also so easy to navigate and understand. Once I know where I feature or tool is located, I almost never have to ask where to find it again, even if I don't use it for a few months. That's because the platform is user-centric, logical, and clean. MailerLite also seems to invest effort into regularly updating and optimizing the platform so that it stays clean and usable. Add to that the incredible value of the product (MailerLite's prices are some of the best in the business) and you have a real winner.

Pros

I've used mailing lists as a core of my marketing strategies for various businesses since 2011, and MailerLite is far and away the best. Many mailing list services are built around impossibly complex and counter-intuitive platforms that leave you searching for functions and features every time you need to use them. Not MailerLite. MailerLite is so simple and easy to use, and if you ever have a question, one of their expert customer service reps is only a quick instant message away. These guys are absolute experts. I've literally never had a question they couldn't answer, or find the answer to. They have a sense of humor, too, and I never have to wait very long to talk to one.

Cons

Early on in my adoption of MailerLite I did have some issues with the software loading slowly, and occasionally not loading at all. I think these were just growing pains, and I've not had any issues for a while now. One feature MailerLite does not have that I really wish they would add is a tagging system. They offer what they call "groups", which are basically buckets to put various subscribers in. I wish there was a way to tag a subscriber with a note like "first time buyer" or whatever, so that I could then segment parts of groups later for more detailed targeting. I use groups more like lists. Most mailing list providers offer lists and tags. MailerLite seems to have merged both of these functions into one, calling them groups. The downside of this is that if you use groups as tags, and you like to use a really detailed tagging system, you end up with an absolute mess of groups, with some subscribers in multiple groups. It's not clean. Other than this, I really have no complaints. I miss tags, but not enough to give up the extreme usability and outstanding value that MailerLite brings over overpriced and convoluted options like MailChimp (yeah, I'm gonna name names).

Review Source

Response from MailerLite

October 26, 2021

Hey Eli, you are such a star for giving us such an amazing and thorough review. We love honest feedback and think this is important for users to see. We've been collecting some reviews we love to share on our website, and this just might be one of them! If you are okay to do so, could you reply to my email? We can chat further!

MS

Mohammed S.  
Field Manager  
Non-Profit Organization Management  
Used the software for: 2+ years

### "Allows you to automate your way all the way through to your marketing and outreach goals"

July 21, 2021

5.0

My first experience with MailerLite for conducting academic research was a huge miss from the very start, and ended up being quite disappointing because the numbers we were getting were abysmal by all accounts. But as I later found out from subsequent projects I worked on, the problem was not from the system, but from us (the research team). Because we hadn't taken much time to explore the full range of features and how to adapt them to our specific needs, we ended up with a highly defective campaign that was doomed to fail. Ever since then, I have collaborated on over 15 different campaigns with MailerLite, and each of them were a huge success, with outcomes far exceeding our modest expectations.

Pros

The list management protocols work excellently to create a really clean database of the most useful contacts. Not only does this reduce the overall cost of running our campaigns, it also affects the outcome of our campaign impact assessment results. We no longer get to factor in dead weights in our computations, which used to come up really short and make us feel like we failing woefully. Until MailerLite cleaned it up and gave us true measures of our actual impact.

Cons

Some of the most advanced embedded tracking features are a bit intrusive and feel like an invasion of the privacy of our clients, even though they do end up providing us with very valuable insights on our campaigns and the market.

Alternatives considered

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Reason for choosing MailerLite

MailerLite had the best promotional ads and online resources.

Review Source

Response from MailerLite

July 26, 2021

Hi Mohammed, thank you for sharing such a detailed experience with us. Should you have any other feedback, you can always mail us at feedback@mailerlite.com - we love to hear from our community.

NH

Nicole H.  
Owner & Publisher  
Writing and Editing  
Used the software for: 2+ years

### "Incredible value for the money"

January 21, 2022

5.0

In addition to its low price relative to its features, what I appreciate most about MailerLite is its customer service. As I mentioned earlier, I have yet to come across a problem that someone on the MailerLite team wasn't able to help me solve. I love that they use screenshots to show me exactly how I can fix a problem. Also, they are FAST. I think the longest I have ever had to wait for an answer to one of my questions is an hour. More often, they respond in ten minutes or less. They are amazing!

Pros

I use MailerLite for nearly everything related to my small Internet business. I use it to reach my people weekly, to announce new products, to automatically introduce new subscribers to my work, to offer giveaways, to launch new products, and more. I really enjoy that it has so many features--nearly every feature I need, in fact--and is so easy to use. I have yet to have a problem with any aspect of my email marketing that MailerLite has been unable to solve or help me with.

Cons

Honestly, the only thing I wish MailerLite did that they don't already do is have an evergreen countdown timer. They have a fixed-date countdown timer that I use with my launches, but they don't have an evergreen timer that you can use within automations (that go out any time). I know that feature is under review, but I don't know when or if they have plans to implement it.

Reason for choosing MailerLite

MailerLite was the only option I seriously considered, because price-wise no other option could compare. All three of the options I mentioned above were FAR more expensive for my mailing list size. I could not have afforded any of them. MailerLite was the one option that had all the features I wanted without the price tag that would have made me cry.

Review Source

Response from MailerLite

February 1, 2022

Hey Nicole, thank you so much for taking the time to leave us such a great review. We have been indeed reviewing new features, and we are in the midst of exciting new things. Keep an eye out :) I would also love to add your review in our database and use it for future testimonial - feel free to reply and let us know if it's okay, we can then have a chat!

AS

Amar S.  
Artist  
Arts and Crafts  
Used the software for: 2+ years

### "An Awesome experience with Mailerlite campaign"

November 8, 2022

5.0

Finally, I would like to recommend Mailer lite for marketers who have a start-up position. Also in a moderately reasonable plan, anyone can start with Mailer lite. Comparatively, it inexpensive than others with awesome features.

Pros

First of all, Mailerlite is the best for beginners who are unable to spend money for the first time. It provides most of the features for the free users that I considered enough for the start-up. Most of all, a friendly support team will be ready to assist you at all times, in all plans, and in all circumstances. It makes them stand out from other email marketing softwares. You are free until you have 1000 subscribers! Generous yet!It also has fantastic customizable tools even in the free plan that can make the campaign eye-catching for subscribers. No boundaries, and no hindrances; use all the tools for free as you like until you reach 1000 subscribers. I compared it with other softwares and considered Mailer lite the best yet.

Cons

Grouping the subscriber is a bit complicated; however, after using the feature several times, it could be easy. Secondly, sending campaigns individually by name is a bit of tough work. Still, I am unable to do it and have not found any guidelines on it.

Switched from

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

The plan was not good for me as a start-up marketer. The features were very limited in the free plan and also complicated to use the software.

Review Source

NC

Nestor C.  
Gerente IT  
Information Technology and Services  
Used the software for: 2+ years

### "Crea campañas de correo de manera fácil y rápida"

November 18, 2022

4.0

He tenido una experiencia muy buena con esta plataforma. Fácil de usar, el precio con respecto a otras no es nada malo, tiene un buen servicio de soporte (solo para planes de pago).

Pros

Mailer Lite es una plataforma de Mail Marketing bastante fácil de utilizar. Es muy intuitiva y no requiere de mayores conocimientos técnicos. Crear campañas es muy sencillo y construir los correos se hace a través de plantillas (de pago o gratis) o se construye manualmente a través de un constructor que es muy fácil de usar.

Cons

La única contra que veo de Mailer Lite es que no se integra con muchas aplicaciones de terceros. Son muy pocas las integraciones directas que tiene.

Switched from

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

MailChimp sin lugar a duda es la plataforma más completa para temas de mail marketing. Pero es una plataforma muy compleja de manejar con respecto a Mailer Lite y sus precios son bastante elevados.

Review Source

KB

Kevin B.  
Artist  
Arts and Crafts  
Used the software for: 6-12 months

### "Great service for start ups!"

May 24, 2023

5.0

My overall experience with MailerLite is extremely positive although you can tell, I am not the most tech savvy person in the world, I only have positive things to say about the service as a whole, I am very pleased as a customer.

Pros

What I like most about MailerLite is the availability of the functions, even on a free/basic plan. You don't have to spend the Earth to find high quality, premium services and email marketing opportunities.

Cons

I would say there is nothing I would say I like least about it but I would suggest that the UI could do with updating, it seems a bit monotone and for that reason, I get distracted away quickly.

Review Source

Camilla G.  
Coach for freelancers  
E-Learning  
Used the software for: 2+ years

### "Mailerlite is THE BEST marketing tool for solopreneurs who want powerful+userfriendly functionality!"

November 19, 2022

5.0

Excellent.

Pros

I am LOVING the new Mailerlite!Please send my praise to the product development team and the support team:You provide an amazing service!There are 3 critical reasons I want to stay with Mailerlite and recommend it to all my colleagues:The new advanced functions are much needed and on point, the ease of use, and the amazing customer support – at a reasonable price for a solopreneur.

Cons

When the new Mailerlite was launched, the migration functionality from the old to the new version took months to come. So I ended up having to do a lot of the migration manually, which was time-consuming. And in that time I paid for 2 subscriptions. I think this launch could have been organized better. But this is the only con I have, and now it's over. Because of all the Pros, I am still a happy Mailerlite user. I do think they deliver on the value, so I can look through my fingers with this hiccup.

Alternatives considered

[Kit](https://www.capterra.com/p/175000/ConvertKit/)[Flodesk](https://www.capterra.com/p/207268/Flodesk/)[Podia](https://www.capterra.com/p/160788/Coach/)[WordPress](https://www.capterra.com/p/131687/WordPress/)[Kartra](https://www.capterra.com/p/184946/Kartra/)

Reason for choosing MailerLite

Because I had an amazing experience with the free plan, so it was convenient just to stay with Mailerlite as I grew. It offers everything I need to grow. And is intuitive and has affordable, competitive pricing.

Switched from

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Mailerlite had more advanced options on the free level when I was just starting out. Automation was key here.Also: Mailerlite is way more user-friendly and intuitive than any other email marketing service I've used.I've tried: Active Campaign, MailChimp, Podia, Kajabi, AWeber. (Even though it offers critical advanced options.)

Review Source

VR

Verified Reviewer  
Small Business Owner  
Design  
Used the software for: 1-2 years

### "One of the best email marketing solutions I've found (and I've tried them ALL!)"

September 17, 2021

5.0

So far (for the past six months) I've been working on a free plan, and haven't even begun to dig into what MailerLite can REALLY do for power users, but I've been extremely happy with what I've been able to accomplish with them so far. Remain very impressed with the number/quality of features. As an aside, they send a newsletter that is among the most helpful I've received.

Pros

Having tried other competitors, I've found MailerLite to be among the most intuitive, and DEFINITELY offers the most bang for the buck. So far, I haven't encountered any major issues. The process of uploading and cleaning subscriber lists, configuring lists & groups, managing signup forms, and setting up/sending campaigns + automated series' has been painless compared to the other email marketing solutions I've tried. Everything works as expected, and it doesn't take a long time to accomplish the small weekly email tasks I need to do. They have a number of good integrations and I particularly appreciate how they can work with Woocommerce. It's also been nice to be able to add users with different roles.

Cons

So far my one real complaint is that working in the backend can feel a bit slow at times. It's also a small gripe, but editing forms takes a bit longer than it should, as you have to click through a few screens to finally save your updated form.

Alternatives considered

[Kit](https://www.capterra.com/p/175000/ConvertKit/)

Reason for choosing MailerLite

Cost

Switched from

[Brevo](https://www.capterra.com/p/132996/brevo/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

I was with Mailchimp for years, but it had become extremely expensive and I could no longer justify what my newsletters were costing to send. I tried SendinBlue but onboarding was a mess and the backend was extremely clunky. I switched to Flodesk, but unfortunately, they seem to be working through a lot of issues that are to be expected when a product is still in beta. MailerLite seemed to be the best value, and after having used it for the last six months, I definitely believe it is.

Review Source

Response from MailerLite

October 4, 2021

Glad to have you with us. Sharing a little secret with you today, we have heard our users and their feedback and there are some excited things in store in the future that might make all your cons go away for good. Keep an eye out :)

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## Related categories

[Email Marketing](https://www.capterra.com/email-marketing-software/)[Email Tracking](https://www.capterra.com/email-tracking-software/)[Campaign Management](https://www.capterra.com/campaign-management-software/)

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