---
title: "Competera Reviews 2026. Verified Reviews, Pros & Cons | Capterra"
description: "Is Competera the right Revenue Management solution for you? Explore 58 verified user reviews from people in industries like yours to make a confident choice."
source_url: "https://www.capterra.com/p/136974/Competera-Pricing-Platform/reviews/"
page_type: "reviews"
language: "en"
---

Competera

4.8 (58)

[View alternatives](https://www.capterra.com/p/136974/Competera-Pricing-Platform/alternatives/)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

* * *

Last updated September 28th, 2026

# Reviews of Competera

Ease of use

4.8

Customer Service

4.9

## Pros and Cons in Reviews

AE

Ahmed E

HeadRetail, 5,001 - 10,000 employeesUsed the software for: Less than 6 months.

“I really appreciate Competera’s dynamic pricing capabilities, which help optimize prices based on market trends and competition.“

September 17, 2024

OP

Olha P

Deputy commercial directorSupermarkets, 5,001 - 10,000 employeesUsed the software for: 1-2 years.

“I miss the visualization of the future calculation of the margin forecast as a result of the changes made.“

July 3, 2024

Bassem S

Ecommerce ManagerElectrical/Electronic Manufacturing, 10,001+ employeesUsed the software for: 1-2 years.

“The platform’s advanced pricing optimization tools and data-driven insights have greatly improved our pricing strategies and market competitiveness. Although the initial setup required some time, once integrated, it became an indispensable tool for monitoring market trends and making informed pricing decisions.“

September 5, 2024

TB

Thomas B

Pricing ManagerRetail, 501 - 1,000 employeesUsed the software for: 6-12 months.

“There are areas in which the mapping does not work as desired and sometimes requires a great deal of manual effort.“

August 16, 2024

AE

Ahmed E

HeadRetail, 5,001 - 10,000 employeesUsed the software for: Less than 6 months.

“The pricing tools are useful and help us stay competitive, though it took some time to get used to the platform. Once you get the hang of it, it does what it's supposed to, but the initial learning curve could be smoother.“

September 17, 2024

Bassem S

Ecommerce ManagerElectrical/Electronic Manufacturing, 10,001+ employeesUsed the software for: 1-2 years.

“Its powerful pricing optimization capabilities.“

September 5, 2024

## Showing most helpful reviews

Showing 1-25 of 58 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

Bassem S.  
Ecommerce Manager  
Electrical/Electronic Manufacturing  
Used the software for: 1-2 years

### "Effective Pricing Optimization with Robust Insights"

September 5, 2024

4.0

My overall experience with Competera has been positive. The platform’s advanced pricing optimization tools and data-driven insights have greatly improved our pricing strategies and market competitiveness. Although the initial setup required some time, once integrated, it became an indispensable tool for monitoring market trends and making informed pricing decisions. The customer support team is responsive and helpful, making the experience even smoother.

Pros

Its powerful pricing optimization capabilities. The platform’s ability to analyze market trends, competitor data, and customer behavior helped us make informed, dynamic pricing decisions.

Cons

is that the initial setup process can be time-consuming, especially when integrating it with other systems. Additionally, while the platform offers detailed insights, it could benefit from more customizable reporting options to better fit specific business needs.

Review Source

Response from Competera

September 12, 2024

Thank you for your detailed feedback on Competera. We’re delighted to hear that our pricing optimization capabilities have positively impacted your business. We understand that the initial setup process can be time-consuming, and we’re continuously working to streamline this experience. Your suggestion for more customizable reporting options is valuable, and we’ll explore ways to enhance our reporting features to better meet your specific needs. We appreciate your continued support and look forward to assisting you further.

SOD

Seydina Oumar D.  
Commercial analyst  
Supermarkets  
Used the software for: 2+ years

### "One of the best, but needs to be improved"

August 15, 2024

5.0

Analysis and price screening of our main competitors

Pros

the settings. Screened data modification

Cons

Sometimes screening links to bad product

Review Source

Response from Competera

August 26, 2024

Thank you for your feedback! We’re glad you find Competera valuable for competitor analysis. We’re working on improving product screening accuracy and appreciate your input. Feel free to reach out if you want to share more details - marketing@competera.ai!

OP

Olha P.  
Deputy commercial director  
Supermarkets  
Used the software for: 1-2 years

### "professionally"

July 3, 2024

3.0

in short, the planned results are obtained in different pricing strategies

Pros

Speed ​​of reassessment, preparation, setting, flexibility, ease of use

Cons

I miss the visualization of the future calculation of the margin forecast as a result of the changes made.

Reason for choosing Competera

highly professional team, high-quality support, fast integration, convenient settings

Review Source

Response from Competera

August 19, 2024

Thank you for your feedback! We’re glad you appreciate the speed, flexibility, and ease of use. We’ll consider your suggestion on margin forecast visualization. It’s great to know our platform helps you achieve your pricing goals!

MO

Mantė O.  
Junior Pricing Manager  
Retail  
Used the software for: 2+ years

### "Great retail pricing software: we increase our sales and stay competitive"

July 10, 2020

5.0

Ok, thanks to Competera, we have a very comprehensive and up-to-date picture of the market at any given time which helps us make far more well-informed pricing decisions. I think the most important goals for us are to increase the sales of our company and be competitive in the market. Competera helps us with them. As for the features, I love their clear and easy-to-use dashboards (the design is great!).

Pros

We are the largest retail chain of DIY, home repairing and improvement, house building stores in the Baltic region, and it’s important for us to receive high-quality competitive data about our true competitors, as well as get data-driven actionable insights on setting optimal prices across our assortment at any time. Competera allows us to do that. The speed of decision making is also important and, with Competera, we’ve significantly speeded up our repricing. Also, I like the communication between our companies. We have been cooperating for almost 4 years now and Competera’s customer care team has always been extremely responsive and very rapid at addressing my requests.

Cons

Everything is great, but I’d love to see even higher matches quality.

Review Source

Response from Competera

July 28, 2020

Thank you, Mante! It's a pleasure to work with you, too

AC

Adellia C.  
Corporate Intelligence Strategy  
Business Supplies and Equipment  
Used the software for: 2+ years

### "Competera Review from Mbiz (Lippo Group Indonesia)"

August 16, 2024

4.0

So far so good and stable. They give me automatic email about the competitor price analysis everyday, very helpful for daily report.

Pros

Good pricing able to negotiate about the pricing. I have been using it since 2019 until now.

Cons

Slow response due to changing in manpower turnover.

Review Source

Response from Competera

August 26, 2024

Thank you for your continued trust in Competera since 2019! We’re happy to hear that our daily competitor price analysis emails are helping you in your daily work. We appreciate your patience regarding response times, and we will work to ensure even better support.

TB

Thomas B.  
Pricing Manager  
Retail  
Used the software for: 6-12 months

### "Good company with valuable output"

August 16, 2024

4.0

Once everything is set up correctly, the tool works perfectly and helps us with our daily analysis. Overall recommendable.

Pros

The whole team is very cooperative and responds very quickly. The data preparation and overall quality is very good. The parameterization also works perfectly (e.g. coefficient for packaging units).

Cons

There are areas in which the mapping does not work as desired and sometimes requires a great deal of manual effort. This also applies to apparently easy-to-identify items that cannot be found despite several runs.

Review Source

Response from Competera

August 26, 2024

Thank you for the positive feedback! We’re glad our team’s responsiveness and data quality have been valuable for your daily analysis. We acknowledge the mapping challenges and are continuously working on improving this area. We appreciate your recommendation and are here to support you!

IV

Igor V.  
Head of Commercial department of Retail sales  
Consumer Goods  
Used the software for: 1-2 years

### "Highly qualified price monitoring for brands "

May 23, 2018

5.0

Delonghi group (Delonghi, Kenwood, Braun) is an Italian brand of domestic appliances located in 40 countries. The right price for our product is valuable for our brand. My goal is to ensure a good selling price within the region. Competera solves the problem of my awareness of pricing in our distribution channels. Due to information from Brand Intelligence product I always know the current price of our products so that I can prevent bad tendencies.

Pros

I like Competera for solving complicated tasks just in time they promised. For instance, I had a goal to monitor prices from challenging marketplace. I was interested in the report of MAP violations by key positions. I know that was technically difficult task for Competera, and they handled the problem of scanning the complex website.

Cons

I work with Competera since 2017 and I can't say that I have some outstanding concerns about product or customer support.

Review Source

RS

Robert S.  
ECOMMERCE MERCHANDISER  
Retail  
Used the software for: 1-2 years

### "Advanced price optimization and a proactive pricing strategy"

February 3, 2020

5.0

Here's a list of benefits we've realized: - Switching to strategic tasks; - Sustainable and proactive pricing; - Advanced price optimization.

Pros

We've been using Competera for over a year and it is truly indispensable for the team. Out of all the benefits it has, Competera helped us reduce manual work and save plenty of time that we can now spend on strategically important tasks. We are now capable of tracking and course-correcting strategy implementation and market positioning on a daily basis. We look forward to enhancing our position with Competera via advanced price optimization and proactive pricing. Competera managed to satisfy our requests and that's why we would definitely recommend it to other retailers.

Cons

Nothing much to report so far. It's been a very good experience.

Review Source

OM

Oleksandr M.  
Head of eCommerce  
Cosmetics  
Used the software for: 6-12 months

### "Price tracking for sales and revenue growth"

July 27, 2017

5.0

Any problems are solved in a couple of hours by the tech support team. If I had a specific request on the rules of repricing, I only need ask and it appears on my dashboard.

Pros

I love the fact that spreadsheet pricing is dead to me. Since I started using the pricing platform the pricing in Watsons doesn't depend on the human eye, so that I don't worry about mistakes any more. I'm sure that I can achieve my KPI's and even more. As a result, the revenue of the shop is going up and I can earn more for myself. Saving time on manual checking of competitors prices, promotions and assortment, I can concentrate on strategic tasks. My job gets more profitable and ambitious thanks to the automation of pricing! The main problems I've solved with competera are: 1. I stopped wasting time on manual checking of thousands of competitors SKU's. 2. I achieve my KPI's and bring more revenue to the shop. 3. I focus on strategic issues not on routine tasks.

Review Source

OE

Oliver E.  
Pricing Manager  
Retail  
Used the software for: Less than 6 months

### "Thanks Competera "

August 27, 2024

5.0

I loved working with Comptera and the support team was helpful and supportive

Pros

the easiest tool for comparing products

Cons

if the website has an issue or maintenance time it takes a long time

Review Source

Response from Competera

September 10, 2024

Dear Oliver, Thank you for your feedback. We're glad to hear that you found Competera easy to use and appreciated our support team. We're constantly working to improve our platform's reliability to empower our clients with outstanding data and pricing tool.

AL

Alexandr L.  
Project Manager  
  
Used the software for: 1-2 years

### "THEY REALLY LOVE THEIR JOB AND WE CAN FEEL IT "

February 26, 2017

5.0

Nikon has tracked the sellers prices with competitive data provided by Competera for 2 years. Judging by the progress of our price and brand protection, Competera delivers a high level Brand Intelligence solution on the daily market. They are a young team of professionals who are keen on what they are doing, know what their customers need, and continuously improve their product. They really love their jobs and we can feel it.

Review Source

VO

Vladislav O.  
Purchasing Manager  
  
Used the software for: 1-2 years

### "Very good company!"

February 24, 2017

5.0

We appreciate market insights provided by Competera. I suppose, the first criteria to choose the price monitoring software is timely data delivery and competitive insights. We have read the numerous reviews and opinions and decided to choose Competera's solution - Price Intelligence. We highly appreciate the actual and reliable recommendations on our pricing from Competera service. I have to say, if you are searching for a sustainable team of professionals and you are ready to pay for the quality, you will be happy with the choice.

Review Source

SK

Sonik K.  
Pricing Manager  
  
Used the software for: 1-2 years

### "Competera greatly facilitated my job of adjusting our pricing "

December 15, 2017

5.0

Pros

I would say that the biggest improvement from Competera team is the entire layout of the price intelligence tool. It is so much easier to navigate and everything loads faster as well. Also, the place to add matching oneself is much more intuitive than before. This has greatly facilitated my job of adjusting our pricing to stay competitive :)

Review Source

PM

Philipp M.  
Business Development Manager  
Retail  
Used the software for: 6-12 months

### "User-friendly and effective competitive price monitoring tool from Competera"

June 22, 2017

5.0

We at Tink appreciate accurate pricing recommendations for smart decisions every day.

Pros

Finally, our business has found an efficient competitive monitoring tool! Now we have the ability to make correct pricing decisions for our product categories. Competera makes pricing recommendations based on accurate data analysis of our main competitors prices, promotion, and stock availability. Looking at our business outcomes, I'd say Competera does its job very well indeed.

Review Source

MD

Melissa D.  
Business Systems Analyst  
  
Used the software for: 6-12 months

### "Competera is a good brand intelligence tool for distributors. "

March 1, 2017

5.0

Canadian CPG Company is a premium North American consumer brand. Competera is our reliable partner, providing us with a MAP monitoring tool for the last year. Our Brand Intelligence campaign enables us to monitor the minimum advertised price of over fifty North American e-tailers. The MAP violations report, facilitated by Customer Support manager, provides us with the most current information. This report helps us to maintain our brand's position in the market place. Competera is a good brand intelligence tool for distributors.

Review Source

PF

Placido F.  
Senior Pricing Manager  
  
Used the software for: 6-12 months

### "Special thanks for the customized reports provided by Brand intelligence"

February 24, 2017

5.0

Competera helped us monitor the prices on our products at different markets, price aggregators, and marketplaces. Prices variations of our products are quite frequents in the market. Competera provides very useful tool for eCommerce purposes to monitor the products pricing across the online channel. A special thanks for quickly and efficiently submitted data in customized reports of Brand Intelligence, as we were empowered to control the situation on the market with the price perception of our brand.

Review Source

DK

Daria K.  
Pricing Manager  
  
Used the software for: 1-2 years

### "Competera is an efficient tool for price monitoring"

February 24, 2017

5.0

I want to recommend Competera pricing sftware for other Category Managers, because it is efficient and easy tool for price monitoring. MyToys has been using the Price Intelligence tool from Competera for 2 years and it was really good. First of all, the quality of data was permanently efficient. At minimum, a data delivery impediment sometimes happened, but from my experience that is normal in the working process. It must be noted that their Customer Success manager notified me every time if any impediment would take place. I was greatly impressed with the service o my verdict is absolutely yes to Competera.

Review Source

MS

Mikhail S.  
Pricing Manager  
  
Used the software for: Less than 6 months

### "Now we are ready to bite the competition! "

February 24, 2017

5.0

Two months ago my daily problem was the huge scope of goods in the assortment of our store. The number of products didn’t allow for us to correct all the prices manually, and the process became more and more tedious. Also, competitors started to change price in increasing frequency. We integrated Competera solutions and began to receive our competitors insights. We achieved our business goal - the customers’ perception of our price positioning was changed as we like and in line with our expected business performances

Review Source

TO

Tomas O.  
Formule  
Facilities Services  
Used the software for: 6-12 months

### "The best software for pricing strategy"

September 21, 2021

5.0

Great company, fast and reliable.

Pros

The best software for pricing strategy and tracking your competition. \[SENSITIVE CONTENT\] was also great. very personal and helpful. We love her!

Cons

Price could be a bit more affordable for our use.

Review Source

GM

Galina M.  
Director of Pricing Department  
Consumer Goods  
Used the software for: 2+ years

### "Advanced pricing analytics from Competera"

July 7, 2017

5.0

The best thing we achieve beyond smart pricing is the optimization of managers workflow and competent planning.

Pros

Competera provides Votonia with advanced online analytics for last 3 years. The service is easy to use and we love the friendly interface of our campaign. We get always operative information about a dynamically developing market. The best thing we achieve beyond smart pricing is the optimization of managers workflow and competent planning. With Competera, we are always in a swim of trends in e-commerce!

Review Source

ER

Evgen R.  
CEO  
Retail  
Used the software for: 2+ years

### "Must have tool for every ecommerce store"

July 26, 2017

5.0

Pros

This is a great price monitoring tool, with amazing customer support! I work with Competera more than 3 years, and all this time I realy happy to work with tham! I forgot about all my problem's with reprasing and price monitoring! Thanks! I'm happy to work with you guys :)

Cons

Hard question. Have no idea :) May be the price, but , I already used it long time, and I understood that this service should cost even more than now, cause it really help grow my business, and earn more.

Review Source

AD

Arjan D.  
Office Sales Manager  
  
Used the software for: 2+ years

### "Competera is an excellent price monitoring software for brands. "

June 28, 2017

5.0

Pros

SKB Europe is the Netherlands-based European distributor of SKB Cases. These high-quality cases are for demanding industrial, sport, & music applications. Competera is a trusted partner, providing us with a reliable data for the past two years. The Price Management helps us being aware of our price positioning and timely react on unfavorable changes. Competera became our good assistant in the profitable cooperation with major European and Amazon resellers.

Cons

The first time, it was the high price. But now Competera has absolutely transparent new pricing for clients and the product is updating in leaps and bounds.

Review Source

NG

Natalia G.  
Pricing Manager  
Building Materials  
Used the software for: 6-12 months

### "Automated rules-based pricing for Enterprise Retail"

August 4, 2017

5.0

Pros

I work in Sdvor - online retailer of building and finishing materials in six regions of Russian Federation. Price tracking of the product categories in our industry is quite time-consuming: huge assortment, the geography of distribution, commodity differences with competitors. The resources of Competera allow us to assess the situation on the market and control the compliance with our price positioning. We thank the Competera team for the efficient product, operational support, and individual approach.

Cons

I have nothing to say on cons of partnership with Competera, as they flexibly react to requests and skillfully adapt the product to the features of our business.

Review Source

IB

Ilona B.  
Brand Manager  
Retail  
Used the software for: Less than 6 months

### "How I said "goodbye" to Excel and "hello" to agile and adaptive interface"

December 6, 2019

5.0

Pros

I liked Competera’s agile and adaptive interface where you can customize every column. You can delete them, change their order or lock them. It’s awesome. Another great thing that everything is online. You don’t need to install any software and update it regularly. I used to love learning about new Excel features. I was fascinated with formulas that would allow me to automate processes - so cool. But Excel is becoming less used today. With Competera, you go to your dashboard where everything is ready for you. All the data is analyzed, all the graphs are there. All I need to do is to make final decisions.

Cons

To be honest, I would be skeptical at first when the system put forward price recommendations. I wouldn’t call it distrust, but still… So, I calculated new prices for the first repricing cycle myself and then compared them with Competera’s suggestions. I remember that for the most part, we had identical ideas. So, it works.

Review Source

Response from Competera

January 28, 2020

Thank you, Ilona! Looking forward to making our cooperation even more beneficial.

EP

Eugene P.  
Ecommerce Director  
Retail  
Used the software for: 1-2 years

### "Save your time with automated price tracking tool"

August 31, 2017

5.0

Online fully automated competitor's price tracking helped us significantly reduce the time for data processing and product pricing.

Pros

I'm a current user of Competera pricing software. I'd say the huge task is done for the managers of product categories in the online channel. Online fully automated competitor's price tracking helped us significantly reduce the time for data processing and product pricing. After the integration with the service, our prices got protected from possible human errors.

Cons

I should say Competera is not the cheapest solution, but it worth to pay for the quality of pricing platform and the services provided. We wish the Competera team good luck and new inventions!

Review Source

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