# Page 5 | Typeform Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Page 5 - Is Typeform the right Forms Automation solution for you? Explore 954 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/137289/Typeform/reviews

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Typeform

4.7 (954)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

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Last updated April 29th, 2026

# Page 5 - Reviews of Typeform

## Showing most helpful reviews

Showing 101-125 of 954 Reviews

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Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

VR

Verified Reviewer  
Assistant Director  
Education Management  
Used the software for: 6-12 months

### "Great-looking forms to collect more data"

June 24, 2024

5.0

Although we usually use other options due to organization's policies, I prefer using Typeform when we have a survey in which I would like to make the users more prone to answer and have higher rates. Since the questions are so well presented in this tool, and users can focus one question at a time, it has proven to us to make the survey respndents more satissfied and thus we get more answers. Also, it allows you to integrate with your branding really well, as it's minimalistic in nature and provides different options for questions that you can include, not only standard checkboxes or radio buttons.

Pros

The biggest advantage of Typeform is the great look and the smooth experience it gives to your users. So, it makes your forms fit with the brand image and not be 'just another boring survey'. The fact that when filling out the forms you get clear focus on the question and really user inteface for navigation helps get the completion rates a bit higher than with an average-loooking survey.

Cons

Pricing might be a bit steep for small educational providers who do not use it very often, but I guess it's worth it.

Switched from

[Google Forms](https://www.capterra.com/p/176571/Google-Forms/)[Microsoft Forms](https://www.capterra.com/p/246649/Microsoft-Forms/)

The look and user experience is much better.

Review Source

VR

Verified Reviewer  
Copywriter  
Marketing and Advertising  
Used the software for: 1-2 years

### "Incredible tool for form creation "

June 18, 2024

5.0

Pros

The drag-and-drop feature is so helpful especially when there's a survey and form that needs immediate response. Customizing it according to our brand guidelines is easy and not as complex as other tools.

Cons

It's a bit costly for me, especially when I want to use other features, but so far, the free version is enough for what I need.

Review Source

JMC

Juan Manuel C.  
Head of growth  
Marketing and Advertising  
Used the software for: I used a free trial

### "One of the best platforms on the market to create forms"

September 3, 2024

4.0

Pros

The ease of use of the platform and the speed of creating personalized forms.

Cons

The free version has some important limitations such as the number of responses you can receive, number of forms you can create, questions and other customization options.

Review Source

VR

Verified Reviewer  
Head of project and Innovation  
Cosmetics  
Used the software for: 2+ years

### "Efficient and User-Friendly Survey Tool"

June 10, 2024

5.0

Pros

\- User-Friendly Interface - Customizable Templates - Interactive Experience - Integration Options: Typeform integrates seamlessly with numerous third-party applications such as Google Sheets, Slack, Airtable, ... - Reporting & Analysis feature

Cons

\- Pricing: The cost can be relatively high for small businesses or individual users, especially when needing advanced features or higher response limits.

Review Source

LH

Lucien H.  
VP of Product  
Information Technology and Services  
Used the software for: 2+ years

### "Typeform is an essential form tool with the features to satisfy most requirements"

May 16, 2024

5.0

Typeform provides us enough power to design well optimised, highly intelligent forms to power our business across the board from UX feedback, inbound and partnerships.

Pros

Typeform is particularly valuable for a number of reasons. Firstly, the logic within Typeform makes our forms far more intelligent. This helps us build different user journeys depending on answers which creates a high level of personalisation converting more inbound. Typeform automations enable us to pipe through responses to slack and other applications across our business which is also incredibly important. Lastly, the analytics on conversion throughout the form give us insights we need to optimise this.

Cons

Again, as a business, we are highly attracted to platforms that have a vertical stack with more features, products and functionality. Typeform is a standalone product when you have products like ClickUp with a forms feature within a much more powerful project management platform.

Review Source

NH

Nika H.  
UX Designer  
Design  
Used the software for: 6-12 months

### "TF is the best pal for collecting responses"

December 6, 2023

5.0

Overall, TF is my go-to tool when I need to collect any kind of answers. My clients also ended up using it after my recommendation...

Pros

I enjoy that TF lets me customize my forms to detail (also in other languages). The user interface is straight-forward, easy to understand from the beginning. That I can easily integrate with other tools I use.

Cons

Definitely the price and how slow it is on loading. I didn't know that I had to set up the integration with Notion before receiving answers...

Switched from

[Google Forms](https://www.capterra.com/p/176571/Google-Forms/)

Google forms is not customizable (or very little), has obsolete feeling to it and is very boring.

Review Source

AP

Aakash P.  
Accessibility Consultant  
Information Technology and Services  
Used the software for: Less than 6 months

### "Intuitive but expensive"

August 24, 2024

4.0

Pros

Easy to use interface that can be navigated around very quickly. It's very intuitive and fast to build and deploy surveys.

Cons

Even the basic plan is a little bit expensive especially for what it offers

Review Source

María de los Ángeles D.  
Responsable de Recursos Humanos  
Program Development  
Used the software for: 2+ years

### "El mejor creador de formularios y encuestas"

June 1, 2023

5.0

Es excelente nuestra experiencia usándolo. Mejoró la tasa de respuesta de formularios y encuestas dentro de la empresa.

Pros

El dinamismo de sus diseños es el mayor pro.La personalización de todo es otra de sus grandes fortalezas.La sencillez de su interfaz y lo fácil de su uso lo hace un software amigable y útil.Al poder hacer encuestas y formularios de una forma más innovadora permite que el encuestado o interrogado esté más abierto a responder.

Cons

El único contra que le vería es que la versión gratuita es muy limitada, pero vale la pena destinar un dinero a este software y suscribirse a un plan pago.

Switched from

[Google Forms](https://www.capterra.com/p/176571/Google-Forms/)[Formsite](https://www.capterra.com/p/118995/Formsite/)

Porque Typerfom te permite un diseño más dinámico e innovador.

Review Source

Dylan C.  
Software Developer  
Computer Software  
Used the software for: 1-2 years

### "Simple, Easy, and Versatile"

December 17, 2023

5.0

We run surveys after every event we run, and being able to automate Typeform into the process has saved us hundreds of hours of development time building out our own form builders and analytics tools.

Pros

Typeform is very versatile, and covers pretty much any need you might have for creating questionnaires, surveys and polls, and the various integrations and connectors make it incredibly easy to slot into your processes, apps and workflows.

Cons

While the forms you can create in Typeform are very customisable in terms of branding, typography and colour, the interface is still very distinguishable as Typeform. Sometimes it would be nice to have a bit more control over the look and feel of the forms.

Reason for choosing Typeform

Typeform at this point is pretty much the industry standard for surveying, meaning that whatever we need to do with it, the path is well trodden and there are many documented solutions in the community.

Review Source

JS

Jake S.  
Founder/Software Developer  
Computer Software  
Used the software for: 6-12 months

### "Modern style and customisable questions, but not very brand customisable"

September 15, 2023

5.0

Overall, I love Typeform - especially it's main style and the templates. It does so much that's so useful, and it's definitely mainly a good experience. If I had to choose all over again which product I use, I would choose Typeform again for sure.

Pros

The default (and only) style is modern and looks great, and there are a huge range of options for the question and response types. There are a huge amount of great templates, which make it very quick to create a still detailed form.

Cons

There's a lack of brand customisation, so you can't match the form to your brand's style. This makes it look less native if you embed it into your application or website. Also, while the stats are mostly alright, they lack a feature that Jotform has that I love - turning all your statistics into a presentation automatically.

Switched from

[Google Forms](https://www.capterra.com/p/176571/Google-Forms/)

So I initially used Google forms, from which I switched to Typeform, and then I tried out Jotform. I did switch back to Typeform, however.I switched to Typeform from Google Forms because Google Forms simply doesn't look as good as Typeform does, and it's a lot less customisable in terms of the types of questions and fields.

Review Source

VR

Verified Reviewer  
Co-founder  
Marketing and Advertising  
Used the software for: Less than 6 months

### "Love Typeform but the pricing is atrocious"

June 19, 2024

5.0

Pros

It's the best way to create engaging submission forms. Typeforms are modern and make the submission experience fun.

Cons

The pricing. It's the main reason I don't use it anymore.

Switched from

[Google Forms](https://www.capterra.com/p/176571/Google-Forms/)

I was tired of ugly, unprofessional forms.

Review Source

Ali B.  
CEO  
Marketing and Advertising  
Used the software for: 2+ years

### "Typeform Makes Complex Automations Easy"

June 20, 2023

5.0

Our team and clients love how easy and fun Typeform is to use! We get great feedback on the experience!

Pros

We love using Typeform to simplify automations. We have a client that we needed to create a vetting process for securing a rental. We created an automated form to approve them for a rental and direct them to the appropriate rental to purchase based on membership level/event needs. The best part is Typeform integrates well with many of the other platforms we are using! We've set up several direct connections and zaps!We also use Typeform as a lead generator and for fun customer experience activities for our clients.

Cons

While Typeform allows for the best design experience out there, my only wish as a designer is that we had a little more flexibility on font sizes/question placement on the slides. However, not a dealbreaker and many design work around options.

Alternatives considered

[Google Forms](https://www.capterra.com/p/176571/Google-Forms/)[Jotform](https://www.capterra.com/p/158456/JotForm-4-0/)[Zoho Forms](https://www.capterra.com/p/227463/Zoho-Forms/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Reason for choosing Typeform

Typeform allows you to create a fun user experience and create an unlimited amount of automations.

Switched from

[Google Forms](https://www.capterra.com/p/176571/Google-Forms/)[Jotform](https://www.capterra.com/p/158456/JotForm-4-0/)

User experience -- Typeform is so much more fun and you can create so many custom automations that Google does not allow!

Review Source

Response from Typeform

October 6, 2023

Thanks for the review, Ali. We're thrilled to hear you love using our platform and are happy with our current offering of integrations. We'd love to learn more about how we're helping you and your team with your day-to-day projects. If you're open to chatting and sharing your story with us, please reach out to us at: customerevidence@typeform.com

Stephanie C.  
Senior Business Analyst  
Electrical/Electronic Manufacturing  
Used the software for: 2+ years

### "As far as I'm concerned, Typeform is the ultimate tool for surveys."

April 23, 2023

5.0

Typeform is our team's go-to platform for creating customer surveys. The intuitive interface, conversational survey design, and customizable options have made it a top choice. Thanks to these features, our target survey respondents find our surveys engaging and easy to use.

Pros

I find Typeform's interface to be incredibly user-friendly, which adds to the visually appealing design of their surveys, forms, and quizzes. One of the standout features of Typeform for me is its conversational approach to survey design. By presenting survey questions one at a time, in a chat-like format, Typeform creates a more engaging and interactive experience for respondents. This unique presentation style has consistently led to higher response rates in our Typeform survey campaigns.

Cons

From my experience as a Typeform user, I have not encountered any shortcomings with the platform. The combination of its user-friendly interface and conversational approach to survey questions make it an excellent choice for my survey campaigns. I highly recommend Typeform as a scalable and reliable survey-making platform to anyone looking for the best features for their surveys.

Review Source

VR

Verified Reviewer  
Freelancer  
Design  
Used the software for: 6-12 months

### "The Squarespace of Form Builders"

August 12, 2022

4.0

Typeform reminds me of Squarespace in many ways. It's easy to use, very hard to make an ugly design and the UX/UI feels very high-quality. However, just like Squarespace, it comes with many limitations because of how beginner-friendly and basic it is. As a designer, this can be frustrating when you want to add anything fancy-schmancy. Typeform is best for when you don't need to make complex conditional steps, and for one person to handle form management. I think it's pretty expensive for the value, but it is a simple tool to add more quality to your business and make it stand out. I only use Typeform when it makes sense to ask questions in an interview like way. Other than that, I wouldn't recommend it for lengthy forms, needing multiple text fields, and ordering.

Pros

I enjoy how easy it is to make pretty forms that are fun for users to fill out. You can edit any field, and boom, instant perfect UI. Forms feel very high-quality because of the minimalistic design and animations. I also have noticed a difference in responses since switching from Google Forms. Users feel more open about their experiences with products/services and give genuine feedback. Having the lengthy but nice-looking UI weeds out less interested users and brings in more engaged and like-minded users. Typeform has many integrations, but my favorite one is seamlessly changing all of my Google Forms into Typeforms. When I was rebranding a website, this integration helped a lot so I didn't have to do any extra work other than put in the custom branding.

Cons

One of the downsides is the high cost. The paid plans seem pretty high for something that has limiting/basic functionality. For example, removing Typeforms branding requires the middle tier, which (at this time ) is $50/month. If that's the only thing you want to remove, I think it would make sense to sell this as an addon or one-time payment. Typeform has one universal style in its forms, so it may not be for you if you want more customization. For example, sometimes it would make sense to put two text fields in one question but you can only have one text input at a time. Unfortunately, you can't add any sort of custom CSS or custom coding.

Switched from

[Google Forms](https://www.capterra.com/p/176571/Google-Forms/)

When re-branding a website, it made sense aesthetically to go to Typeform. It matched the branding of the new website, and the responses feel more genuine.

Review Source

VR

Verified Reviewer  
IT Professional  
Professional Training & Coaching  
Used the software for: 2+ years

### "Typeform, a versatile companion "

October 13, 2022

5.0

Typeform is an application that has so many use cases. Me and my users deployed several projects using Typeform. The user interface is very easy to understand even for newbies.

Pros

I like the versatility of a typeform form. One form can be deployed in so many ways in different platforms.

Cons

One small thing that made me look for another similar form builder is their number field didn't accept decimal limiting the ability to use the form to accept currencies. Nevertheless, I've used Typeform in a lot of ways.

Alternatives considered

[123FormBuilder](https://www.capterra.com/p/122770/123ContactForm/)[Paperform](https://www.capterra.com/p/158094/Paperform/)

Reason for choosing Typeform

I chose Typeform because of its versatility in being published in so many different platforms of choice. The application has been my first choice whenever a project with data collection is involved. The scoring feature is also a plus and their logic formulation gives the user a wide range of functionality that can be used in so many ways.

Review Source

Saira Y.  
Automation  
Computer Software  
Used the software for: 1-2 years

### "Saira's review on Typeform"

June 18, 2022

5.0

I use and recommend Typeform personally because data capturing, data entry, lead generation, transfer, distribution of data, and data analytics are so much easier by using this software to run a business intelligence.

Pros

Typeform is one of the best software for generating and designing the forms, as it is easily integrated with other web apps too.

Cons

It should allow at least to integrate of a few more apps like Hubspot etc

Review Source

PO

Portia O.  
CEO & Social Media Strategist  
Professional Training & Coaching  
Used the software for: 2+ years

### "Typeform is great if you have the money to invest"

February 28, 2023

5.0

I really liked Typeform and I would continue to use it if the price point was lower. I'd recommend it to people looking to capture several different types of leads!

Pros

I first started using Typeform early in my business. I think that this was back in the day when Typeform had at least 100 submissions free each month if I recall. This was really helpful when I was developing a lead generation capture form that I posted on LinkedIn. The conditional logic feature was very easy to figure out and allowed me to use one form to capture four different types of leads.I really like Typeform’s features, but it’s was too expensive for a small business owner who is trying to grow her business. It's a great product so I understand the updated price point, but there are other things that are more pressing that I need to invest in my business. other than that I would recommend Typeform to people.

Cons

The updated prices! I understand the need to increase the price, but this is the main reason why I stopped using Typeform. Also, the Workspaces were a bit challenging for me to understand when I first started.

Alternatives considered

[Jotform](https://www.capterra.com/p/158456/JotForm-4-0/)

Reason for choosing Typeform

I first started with Typeform because the conditional logic questions were very easy to develop, but I don't use it as much anymore due to the price increase. I'd still recommend it to people!

Review Source

Carlota A.  
comunity manager y analista de posicionamiento web  
Marketing and Advertising  
Used the software for: 6-12 months

### "Con typeform, formularios personalizables a mogollon."

March 31, 2023

4.0

Nuestra experiencia con typeform, es con la version gratuita, que de momento para nuestras necesidades nos sirve, la version de pago resulta bastante costosa para una pequeña empresa como la nuestra. En cuanto a la creacion de formularios y encuestas, estamos muy contentos ya que es muy flexible, en un momento puedes crear una encuesta e incluirla facilmente en una web.La posibilidad de almacenar ficheros nos ha sido de mucha utilidad para recoger las autorizaciones de nuestros usuarios en la web.

Pros

Lo que mas me ha gustado ha sido que de una manera muy rapida hemos podido crear un formulario personalizado para incluirlo en nuestra web. Su interfaz es muy sencilla de utilizar y la opcion de arrastrar y soltar facilita mucho la creacion de formularios. El poder crear cuestionarios tambien nos ha resultado de mucha utilidad.

Cons

El precio podria ser un poco mas accesible, podrian incluir algun tipo de captcha para evitar bots.

Review Source

JS

Jacob S.  
Marketing Director  
Marketing and Advertising  
Used the software for: 1-2 years

### "Great for almost everything. Beautiful forms"

August 4, 2022

4.0

Fantastic survey tool. As far as lead capture/marketing use goes, it did a lot of things really nicely but came juuuuust short of being a truly all-in-one marketer's form software.

Pros

Look and feel of finished forms was always top-notch. We find multi-step forms to perform much better so typeform's one question at a time worked great for most applications. logic was very easy to build, question type options allowed for a wide variety of forms to be built. Doesn't cost an arm and leg either. If using for surveys, the data from the insights is easy to use.

Cons

Only 2 issues, 1 very small and 1 slightly limiting. First, I really wanted to have them fill out their address on one screen. This wasn't possible with the one-question pages which work for most things but make mailing addresses inconvenient and lengthy. Second and slightly more importantly, once you branch out of their hosted forms things weren't always as reliable. Thinks like pop-up features which are premium were ok but sometimes slow to load and not easy to deploy site-wide - you had to include code on every page you wanted something to appear. But if you can stick to embedding forms or the landing page hosted by typeform itself it works great. Oh and the Keap integration is weak. Any kind of custom fields or wanting to add more than one tag on form submission meant I had to go through Zapier which made extra work. Not awful but not ideal.

Switched from

[Ninja Forms](https://www.capterra.com/p/204315/Ninja-Forms/)

Multi-step forms that didn't break and glitch all the time

Review Source

Ivan S.  
programador informatico  
Computer Software  
Used the software for: 1-2 years

### "Typeform una manera muy sencilla de crear formularios personalizados."

March 8, 2023

4.0

Nuestra experiencia con typeform es excelente, en nuestra empresa necesitabamos crear formularios adaptados a nuestras necesidades, y con typeform lo hemos conseguido de una manera muy sencilla, su interfaz es muy facil de utilizar e intuitiva por lo que te permite crear formularios y encuestas rapidamente. Si necesitas obtener datos de tus clientes, typeform es la mejor opcion, lo recomiendo siempre.

Pros

Lo que mas me ha gustado de typoform es lo sencillo que es crear formularios personalizados para saber que opinan nuestros clientes, asi como encuestas para saber cuales son sus preferencias. Nos ha encantado la manera de diseñar los formularios ya que se pueden incluir imagenes. No es necesario tener conocimientos de programacion para utilizarlo y esto hace que sea mas sencillo de usar.

Cons

Se puede usar de manera gratuita, pero si realmente quieres exprimir todo su potencial tendrias que pagar la version pro y el coste es algo elevado.Otro punto en contra es que no soporta la opcion de traducirlo en varios idiomas.

Review Source

AS

Aimee S.  
Director  
Alternative Medicine  
Used the software for: 2+ years

### "Lost access to years worth of data without warning."

September 24, 2022

5.0

Using Typeform taught me that you can pay every month for a service and they have the right to change the terms of the service agreement and you can lose access to data that you’ve collected over years. For a long time I felt scammed by this situation. Now, I know that it was my own fault and you can’t trust a software company with your data. You either need to have it backed up or have it on a platform that emails you records of all the data. I currently use Airtable and every single form that is completed I’ll get an email with a full record of everything that was submitted in the form. This means that even if for whatever reason I lost my data I would still have all of my information backed up in my email.

Pros

In the beginning I really loved the software because it was so simple and beautifully laid out. I loved the design of it and I loved that my students and customers would only have one question of time that they were looking at when they were completing the form. It seem to really streamline the form process.

Cons

I used this software for three or four years and had collected hundreds of testimonials and data from my customers inside of the forms. Then one day without any advance notice I lost access to 10+ forms - specifically I lost access to the forms that had the most data collected. I didn’t receive any notice or opportunity to download my data or take screenshots of it before I lost access. The only way that I could regain it was if I paid 10 times more that I was currently paying. For this reason I will never use Typeform again, nor would I recommend it to anyone.

Review Source

PE

Pius E.  
Founder  
Internet  
Used the software for: 1-2 years

### "Typeform"

April 26, 2022

4.0

Typeforms are awesome! It's been really easy to use from the start and is extremely reliable when it comes to third-party integrations working smoothly without regular errors. It's easy to collaborate and manage with fellow team members and as a team, we love it. It has its shortcomings but with a few improvisations of extra fields and third-party integrations here and there, you can get the best out of Typeforms.

Pros

What I like most is the opportunity to extremely personalize forms. You can do this with the data the user has just filled in or with data you have coming with from third-party apps, in my case Airtable. This gives you an opportunity to connect better with your lead and get a higher form completion rate.

Cons

Typeform needs to expand its integration with Airtable. You can create forms within Typeforms from tables on AIrtable but it has shortcomings for me. I have my data stored in Airtable but it's not possible to bring all multi-select field types or linked records when creating a form. I can easily export the responses to Airtable and add missing records later, manually, but It would be much better if I could have all fields on the form as it is on Airtbale with linked records. Also, it's sustainable to keep doing this manually if you collect a lot of data.

Alternatives considered

[Google Forms](https://www.capterra.com/p/176571/Google-Forms/)[Airtable](https://www.capterra.com/p/146652/Airtable/)[Zoho Forms](https://www.capterra.com/p/227463/Zoho-Forms/)[GetResponse](https://www.capterra.com/p/153948/GetResponse/)

Reason for choosing Typeform

The conditional logic offered in Typeforms helps create better converting forms.

Review Source

Ömer Faruk Y.  
Branch Manager  
Education Management  
Used the software for: 2+ years

### "Typeform has one of the most natural UI to design human centered forms and survey."

April 27, 2022

5.0

I have an extensive experience with software from the times of start-up to today. I would like to mention a specific case where we used software for an academic extensive survey. During the days of the Pandemic, Typeform supported the community extensively by providing pro accounts to the researchers specific to COVID-19. With the help of Typeform we have collected 11k of feedback from academics about their perceptions on how COVID changed their teaching in higher education. Thanks to the Typeform we collected a massive data that is used extensively for academic articles in Turkey.

Pros

As the title suggests, Typeform is for people who would like to ask opinions with style, rather than outdated web alternatives with boring designs. In social research, the first step to impress someone is to show them that the form or survey is specifically tailored to the user experience. With Typeform you can create this feeling from the introduction to the end of the survey. UI is very friendly and compatible with almost any device capable of web browsing. It is one of the true-responsive web applications out there. Not just user experience, but designing forms is also a breeze which provides new learners easy to control. Also for experienced form designing, logic system provides all the essential tools that one can possibly need.

Cons

Apart from the all responsive nature of user interface. Designing and editing form is currently for desktop browsers. Ablility to transform surveys into exams or quizez with audit support may extend the functionality further.

Alternatives considered

[SurveyMonkey](https://www.capterra.com/p/253516/SurveyMonkey/)

Reason for choosing Typeform

User interface is the absolute answer.

Switched from

[Google Forms](https://www.capterra.com/p/176571/Google-Forms/)

Because UI feels a bit outdated and design distract users attention esp, in responsive mode.

Review Source

Efraín B.  
Asistente Administrativo  
Computer Software  
Used the software for: 2+ years

### "Excelente Creador de Formularios y Encuestas"

November 21, 2022

4.0

La mejor herramienta para crear cuestionarios y encuestas. Una experiencia sin ninguna queja. Extraordinaria.

Pros

Su flexibilidad y personalización extremaSu sencillez y practicidadSu integración con múltiples herramientas externasSus análisis de resultados de cada formulario

Cons

No encuentro un contra en cuanto a Typeform, tal vez mejorar el tiempo de respuesta de su soporte técnico, sería el único punto de mejora que le encuentro en el momento

Switched from

[Google Forms](https://www.capterra.com/p/176571/Google-Forms/)

Porque consideramos que los formularios de typeform son más completos y dinámicos.

Review Source

JL

Jonathan L.  
Executive Director  
Marketing and Advertising  
Used the software for: 2+ years

### "Forms That Feel Great"

March 29, 2020

4.0

In my online marketing business, we use forms a lot. We sign-up customers, get logo requests, receive feedback, and more. And being a marketing business, we try our best to make the customer's experience working with us as easy and genial as possible. Forms often break that experience, but Typeform provided an excellent solution. This is one of those try it and you'll see type products. The form builder is simple, the form logic is robust and also very easy to implement, and their export options to gsuite integrates with our businesses flawlessly. And by the numbers, we converted more customers to clients at form-time.

Pros

Very few businesses don't require some sort of form, and yet when you ask a customer to "please fill out this form," they clam up, feel annoyed, and sometimes think of bureaucracy. In my business, we try to avoid forms wherever possible, but it's inevitable. Typeform elegantly solved this problem (my favorite thing about their product) by making forms an experience, and providing us a way to build forms that our customers don't mind completing. The form interface focuses on one question at once, then smoothly flows to the next, giving our customers a sense of completion, and-dare I say it-fun. Typeform also lets us customize forms with graphics/images to make them more gorgeous rather than a bland white or grey background.

Cons

Sharing Typeforms is similar to other form products: embed in websites, share via email, send a link. We use those often and we're accustomed to it. However, we'd love to see more integrations with popular online web-builders like Wix, Weebly, and Squarespace. Often, these web builders interferes with or doesn't correctly present the embed code we get from Typeform. Additionally, it would be fantastic to have a responsive embed code. With so many devices and screen sizes, embedding a fixed size creates problems for some customers-yes, you can work around this with a popup, but sometimes we don't want that particular experience.

Alternatives considered

[Google Forms](https://www.capterra.com/p/176571/Google-Forms/)[SurveyMonkey](https://www.capterra.com/p/253516/SurveyMonkey/)

Reason for choosing Typeform

Typeform provided us with a complete solution that not only worked for us, but gave our customers a great experience that defied the idea of filling out a form. We work with other business owners and have often been asked how we make our forms...and subsequently passed on many referrals.

Switched from

[Google Forms](https://www.capterra.com/p/176571/Google-Forms/)

Google forms, while perfectly integrated with gsuite, was not a robust, easy to use, and fun for our customers. There are also excellent math, logic, and even purchasing options in Typeform that we wanted in our forms, but could not get from Google forms.

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