Moat Ratings

Overall
4.5/5
Ease of Use
4/5
Customer Service
5/5

About Moat

A SaaS analytics and intelligence company focused on transforming brand advertising online. Learn more about Moat

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Showing 7 of 7 reviews

Showing Most Helpful

Showing 7 of 7 reviews

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Reviewer's Role
Length of Use
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Verified Reviewer
Broadcast Media, 1001-5000 employees
Used the software for: 2+ years
Overall Rating
5/5
Ease of Use
5/5
Customer Service
5/5
Features
5/5
Value for Money
5/5
Likelihood to Recommend
10/10
Reviewer Source 
Source: Capterra
December 14, 2018

“Moat - A New Leader In The Digital Advertising Ecosystem”

OverallMoat has been amazing partners to work with, they provide quality support, and their dashboard is easy to use
ProsMoat provides a beautiful dashboard, featuring in-depth information regarding the advertisements shown on a publishers site. It is extremely easy to use and understand, with a plethora of information regarding nuances of any creative.
ConsHonestly, there isn't much to not like, however I do wish they would reduce the color scheme a bit
Reviewer Source 
Source: Capterra
December 14, 2018
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Andrea T.
Digital Campaign Executive
Broadcast Media, 1001-5000 employees
Used the software for: 1-2 years
Overall Rating
4/5
Ease of Use
4/5
Features
4/5
Likelihood to Recommend
8/10
Reviewer Source 
Source: Capterra
July 25, 2019

“Great vendor and easy to use dashboard”

ProsThe dashboard allows you to split out different inventory as you like, and gives a lot of different metrics which are useful for brand safety, viewability
ConsIf they could make it quicker to navigate between different inventory, or filter by advertisers, sites, etc more easily.
Reviewer Source 
Source: Capterra
July 25, 2019
Sam C.
Data Analyst
Unspecified
Used the software for: 1-2 years
Overall Rating
5/5
Ease of Use
4/5
Customer Service
5/5
Features
4/5
Value for Money
5/5
Reviewer Source 
Source: Capterra
May 10, 2018

“Best viewability platform out there!”

ProsWhat I like most is the ability to export data out of the platform at any level of granularity that I need.
ConsThe thing I like the least is that Facebook data has a 2-3 day delay to feed in but that is a minor inconvenience.
Reviewer Source 
Source: Capterra
May 10, 2018
Junde W.
Analyst
Marketing and Advertising, 10,001+ employees
Used the software for: 2+ years
Overall Rating
4/5
Ease of Use
4/5
Features
4/5
Likelihood to Recommend
7/10
Reviewer Source 
Source: Capterra
July 28, 2019

“Quality of traffic (impressions)”

ProsAble to deep dive into different media channels
ConsMedia channels are separate into different tiles, need to download and analyze.
Reviewer Source 
Source: Capterra
July 28, 2019
Christie W.
Digital Analyst
Unspecified
Used the software for: Less than 6 months
Overall Rating
5/5
Ease of Use
4/5
Customer Service
4/5
Features
5/5
Value for Money
4/5
Likelihood to Recommend
8/10
Reviewer Source 
Source: Capterra
November 15, 2017

“More information than you could ask for.”

OverallWe were able to see what our ads were really delivering.
ProsMoat gives you so much in depth information with actual video view rates, ad heat mapping, and tracking abilities.
ConsIt comes with a high price tag which makes it hard to access for smaller agencies. However, they work in collaboration with many other platforms so you are able to use their data, in a sense, that way.
Reviewer Source 
Source: Capterra
November 15, 2017
Verified Reviewer
Newspapers, 501-1000 employees
Used the software for: 6-12 months
Overall Rating
5/5
Ease of Use
4/5
Customer Service
5/5
Features
5/5
Value for Money
4/5
Reviewer Source 
Source: Capterra
November 16, 2017

“A company devoted to transparency in the digital advertising realm”

ProsThey audit digital ads and can establish credibility for our digital campaigns, and the analytics they offer are also very useful
ConsMuch more useful when working with high volume campaigns, but that is similar to some of their competitors
Reviewer Source 
Source: Capterra
November 16, 2017
Verified Reviewer
Telecommunications, 51-200 employees
Used the software for: I used a free trial
Overall Rating
5/5
Ease of Use
4/5
Features
5/5
Likelihood to Recommend
9/10
Reviewer Source 
Source: Capterra
May 17, 2019

“I recently discovered this tool and love it!”

ProsGreat way to dig deeper into ads that your company is currently running and also very helpful and doing research on competitors
ConsI have not found anything that I dislike yet!
Reviewer Source 
Source: Capterra
May 17, 2019