# StoriesOnBoard Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Is StoriesOnBoard the right Product Roadmap solution for you? Explore 84 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/138042/StoriesOnBoard/reviews

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StoriesOnBoard

4.5 (84)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

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Last updated April 21st, 2026

# Reviews of StoriesOnBoard

Ease of use

4.4

Customer Service

4.4

## Pros and Cons in Reviews

Bram O

Agile CoachManagement Consulting, 51 - 200 employeesUsed the software for: More than 2 years.

“Immediate personal response, useful demo’s, actual hands on help in setting up new features, extending my personal license for free while I’m convincing mgmt.“

May 24, 2023

PW

Piotr W

Product ManagerComputer Software, 51 - 200 employeesUsed the software for: More than 2 years.

“Selecting more than one card, new way of adding colour to the redesigned maps - it's not as quick as earlier was“

May 30, 2023

SW

Steve W

Technical LeadInformation Technology and Services, 51 - 200 employeesUsed the software for: More than 2 years.

“All things considered the time and money we saved being able to actively collaborate using these tools and directly push the results into jira far outweighed what we were doing with our manual approach, and prevented errors as well.“

June 6, 2023

RS

Robin S

ConsultantComputer Software, 1,001 - 5,000 employeesUsed the software for: 1-2 years.

“There is no way to move multiple cards at once with a ctrl+click or shift+click.“

January 27, 2021

Kerry B

Scrum MasterComputer Software, 51 - 200 employeesUsed the software for: Less than 6 months.

“StoriesOnBoard is the primary tool used in my industry for organizing user stories, and the reason is because they are one of the first tools to come up with a nice, visual way to view all of your user stories together so that you can make planning and prioritization decisions. “

January 28, 2021

KJ

Kev J

Product OwnerComputer Software, 11 - 50 employeesUsed the software for: 1-2 years.

“You can't currently can't link to a story from one board to another.“

February 11, 2021

RS

Robin S

ConsultantComputer Software, 1,001 - 5,000 employeesUsed the software for: 1-2 years.

“My company uses this for our story maps and it has been an easy way to get our cards from the in-person sessions to the online view. While we have remote sprint 0s, we have used SOB online to replace the in-person session.“

January 27, 2021

Apurva J

Business AnalystComputer Software, 1,001 - 5,000 employeesUsed the software for: Less than 6 months.

“later on i realised that since I am not an admin within teh system (although i was running a session), i could not do that“

April 1, 2021

## Showing most helpful reviews

Showing 1-25 of 84 Reviews

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Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

Matt G.  
Project Management Team Manager  
Computer Software  
Used the software for: 2+ years

### "Really great tool with continual improvement"

April 14, 2020

5.0

I really like the way it allows us to collaborate on stories, releases, and epics. Integrating with Jira is a very nice feature that is better and better with new releases. Also, adding an "undo" feature has been 100% excellent.

Pros

I like the collaboration between team members as well as between teams and clients. It solves the problem of telling the release/estimate story in a way that the client can have some influence!

Cons

User management is a bit tough. Even as an admin, adding yourself to an existing board makes it necessary to go find a different user management area, which is always strange.

Switched from

[Trello](https://www.capterra.com/p/211559/Trello/)

Needed more estimating features without complicated plugins.

Review Source

SW

Steve W.  
Technical Lead  
Information Technology and Services  
Used the software for: 2+ years

### "Stories on Board is an integral part of our Agile Cycle"

June 6, 2023

5.0

When writing enterprise software, there are a lot of moving parts that need to be tracked. Tracking them can get complicated and there are tools that can help that. There are a couple of tools I would never want to build software without and Stories on Board tops the list.We spent some time during our agile transformation not using story mapping, then did it manually. After some time we decided to evaluate different story mapping vendors and decided on one that worked the best for everything we needed (which was Stories on Board). All things considered the time and money we saved being able to actively collaborate using these tools and directly push the results into jira far outweighed what we were doing with our manual approach, and prevented errors as well.

Pros

I think anybody familiar with and who has effectively utilized story mapping in their development process may find this question rhetorical. Just in case though, my top two would be the collaborative story mapping functionality and second the road mapping and project reporting functionality that it also contains.

Cons

There's not much that I don't like about the software actually. Anything I've found that didn't feel right on the application I've sent directly to their support and they've addressed it right away, so its hard to find anything to write up here as a con.

Alternatives considered

[FeatureMap](https://www.capterra.com/p/135921/FeatureMap/)[Miro](https://www.capterra.com/p/128955/Miro/)[CardBoard](https://www.capterra.com/p/176690/CardBoard/)[Aha!](https://www.capterra.com/p/144020/Aha/)

Reason for choosing StoriesOnBoard

ease of use, fluidity, ease of integration with jira, overall look and feel

Review Source

RT

Rohit T.  
PM  
Computer Software  
Used the software for: 2+ years

### "Feature mapping in virtual world "

April 1, 2021

3.0

Pros

Ease of creating releases Business flow maps

Cons

No good editor No good linking of releases

Review Source

Response from DevMads

April 6, 2021

Hi Rohit, Thank you for your feedback on StoriesOnBoard. We're sorry to hear you're not getting what you want out of our tool. Would you mind giving us more detailed feedback on what you're having difficulties with? Thank you & regards, The StoriesOnBoard Team

VR

Verified Reviewer  
Senior Manager  
Accounting  
Used the software for: 2+ years

### "Versatile Dedicated Tool for Product Management"

May 25, 2023

5.0

I started using StoriesOnBoard in an early stage of its life cycle, when it was a mediocre to good solution for user story mapping, but the only dedicated solution for this method. I am impressed by the development the software has taken since then, becoming a comprehensive product management platform and also being flexible enough for other use cases - e.g. I once conceived the structure for a non-fiction book with it and managed the writing process with it.

Pros

Easy to learn and use, comprehensive and dedicated to product management.

Cons

No whiteboard feature, which would be helpful in some stages - for this, a Miro integration would be great.

Alternatives considered

[FeatureMap](https://www.capterra.com/p/135921/FeatureMap/)[Miro](https://www.capterra.com/p/128955/Miro/)

Reason for choosing StoriesOnBoard

Dedicated solution and better for our purposes than FeatureMap.

Review Source

PW

Piotr W.  
Product Manager  
Computer Software  
Used the software for: 2+ years

### "StoriesOnBoard - a tool for nailing down product ideas"

May 30, 2023

4.0

We as a team were using this tool to nail down the idea of the apps. It is the most intuitive tool on the market I know and it's very useful when you have to define the scope of the feature or the app in a quick and transparent for non-technical guys way.

Pros

Keyboard steering, support, redesign to modern look, filtering, adding colour

Cons

Selecting more than one card, new way of adding colour to the redesigned maps - it's not as quick as earlier was

Alternatives considered

[FeatureMap](https://www.capterra.com/p/135921/FeatureMap/)[Avion](https://www.capterra.com/p/178906/Avion/)[Miro](https://www.capterra.com/p/128955/Miro/)

Reason for choosing StoriesOnBoard

At that time when I was doing research it was the most advanced, intuitive tool on the market. And the price was fine

Review Source

DL

David L.  
Chief Product Officer  
Health, Wellness and Fitness  
Used the software for: 2+ years

### "Still the best story mapping tool in the market"

February 11, 2021

4.0

Pros

I like the keyboard shortcuts the most in StoriesOnBoard. It allows for easy navigation and modification of the cards in an efficient way when compared to other story mapping tools out in the market.

Cons

I would have normally said the visual design aesthetics could have been improved but the latest set of updates have made a drastic difference. I wish the integration between JIRA & StoriesOnBoard would be more robust for Nextgen projects.

Alternatives considered

[Avion](https://www.capterra.com/p/178906/Avion/)[Miro](https://www.capterra.com/p/128955/Miro/)

Reason for choosing StoriesOnBoard

Keyboard shortcuts! It's much more conducive for a power user.

Review Source

Response from DevMads

February 19, 2021

Hi David, thank you very much for your feedback on our tool. Actually, we have just made story map creation a lot easier from JIRA projects, but unfortunately Nextgen projects are not supported by this feature. We're sorry that we can offer you a better solution for that, yet, but we'll definitely consider possible solutions. We hope you still find value in using the tool. Regards, The StoriesOnBoard Team

Bram O.  
Agile Coach  
Management Consulting  
Used the software for: 2+ years

### "I only have 2 tools I consider essential for my job, and storiesonboard is one of them!"

May 24, 2023

5.0

Story mapping is the most massively useful technique I know for visualising any sort of project or process. I’ve been using StoriesOnBoard for over 6 years now, and I couldn’t imagine a better, more user-friendly tool (and it kept improving all the time!)But not only is their product great, their customer service is truly top-notch! When I switched companies, I asked them if they could maybe extend my free license while I try to convince my new mgmt. to start using StoriesOnBoard.Immediate personal response, useful demo’s, actual hands on help in setting up new features, extending my personal license for free while I’m convincing mgmt. at my new job to pay for it 😊 chef’s kiss!

Pros

Story mapping as a technique is meant to create shared understanding through externalized thinking. The way that storiesonboard supports this so fluently is what I like most about it. When I ask someone to explain their project, I can visualize what they're saying at the speed that they are explaining it. It's that easy to use.I use it to visually map any kind of project I'm involved in. From large scale software projects to planning my own home rennovations.When working with clients, it was the starting point to visualise the scope, the board to give context for estimations, the basis for a client offer and the overview to track progress once we started.

Cons

Only a minor remark, but the export to excel - while perfectly servicable - could be improved. In particular, the fact that it exports some content to comments instead of new columns.One integration I'm hoping for is the ability to embed a story map in a whiteboarding tool - such as Miro - to visually group even more relevant information around the map itself.

Review Source

JT L.  
Sr Solution Architect  
Information Technology and Services  
Used the software for: 2+ years

### "Takes the pain out of sprint 0 and keeping your high-level vision in focus"

April 3, 2021

5.0

I love this product! As a consultant product owner it brings sanity to an often crazy process of prioritizing an upcoming build phase. I have also had multiple good interactions with the support team when something isn't working right, as well as direct access with the engineering team to request new features.

Pros

Stories on board doesn't do everything, and that's why I love it. What it does it does very well and that is giving you a high-level view of your features and epics and a place to work on planning and grooming stories before they go into a build. I use it extensively to drop in features, stories, and tasks that are needed for a product build, often times before the structure of the build is fully realized. Once in the tool you can move stories around easily, split them if they're too big, combine similar stories together, and then push stories to Jira for managing sprints, and pulling the backlog from Jira to organize into upcoming sprints and releases.

Cons

As of this writing, there are two features that I need to make my life easier. 1. Stories on Board only connects to one instance of Jira, which is fine for product companies, but is insufficient for consulting shops that may use their own Jira as well as client Jira instances. Support for multiple Jira instances is on the roadmap, and I can't wait until it's there. 2. Swimlanes in Stories on Board represent releases in Jira, and I want to also have sprint-level swimlanes. There's an easy workaround to just use releases called Sprint 1, Sprint 2, etc, and that works, but is a bit more work than if it were a natively supported feature.

Review Source

Response from DevMads

April 7, 2021

Hi JT, Thank you so much for your review on StoriesOnBoard. We know the JIRA integration is a big one and we're trying to improve it regularly. We really appreciate your input regarding swimlanes. Cheers, The Storiesonboard Team

Wouter H.  
Chapter Lead Analysis & Project Management  
Information Technology and Services  
Used the software for: Less than 6 months

### "Very happy with StoriesOnBoard"

May 19, 2023

5.0

Pros

I often have meetings where we bring together a large group of offline and online stakeholders, StoriesOnBoard has helped me structure this meeting while we are brainstorming on product design and the E2E process. The result is easily improved during follow-up meetings or exported to an Excel or pdf and shared within the organisation.

Cons

I wish I could motivate my organisation to work more in this tool.

Review Source

Response from DevMads

May 22, 2023

Hi Wouter, Thank you for your review on StoriesOnBoard. We really appreciate our partnership. Cheers, The StoriesOnBoard Team

Jeremy S.  
Design Studio Program Lead  
Education Management  
Used the software for: 2+ years

### "Product Story Mapping on Student Projects"

April 2, 2021

4.0

We use Stories on Board with our student teams to get them to understand the product/solution better than just diving into the coding. This system allow for them to really lay out the product in advance and then use the map to help everyone know where they are with their work.

Pros

I like the ability to be able to easily do the release planning right from your story map. Also the GitHub integration saved the teams a ton of time.

Cons

The user interface is still a little clunky. Sometimes you are not sure how to do a task so you have to try something and potentially back it out to correct things.

Reason for choosing StoriesOnBoard

I really liked all of the additional educational aspects that were with Stories on Board. Also, they really understood the story mapping process and how it should be visualized. It seemed that other systems really missed the mark on that.

Review Source

Response from DevMads

April 7, 2021

Hi Jeremy, Thank you for your review on StoriesOnBoard. We are so happy to hear you found all our educative content helpful! In case you are having trouble finding anything, feel free to message our support team via the Intercom bubble, they are here to help. Cheers, The StoriesOnBoard Team

CV

Christopher V.  
COO  
Information Technology and Services  
Used the software for: 2+ years

### "Excellent tool to collaborate with a customer without pulling him into the complexity of eg. JIRA"

January 27, 2021

4.0

I introduced the tool more than 6 years ago in the company I worked for at that time and reintroduced it in the company I'm currently working for. Currently it is completely embedded in our process from sales until delivery of software development projects and the ease of use and the steady addition of new features make that I don't see it being replaced soon. So for me as user and admin the experience is excellent.

Pros

The 3 elements that I like most is: - the easy of use during customer collaboration during definition and refinement of scope and planning, and - the easy integration with JIRA and Slack - the steady flow of new features and possibilities

Cons

It is improving but the administration and management within the tool is a little bit less straightforward

Reason for choosing StoriesOnBoard

It is more than 6 years ago, and except for the JIRA plugins I don't recall.

Review Source

Response from DevMads

January 28, 2021

Hi Christopher, Thank you for your detailed review on our tool. As an experienced story mapper, we would love to hear about your take on internal management and administration, if you're open to an interview. Regards, StoriesOnBoard Team

VR

Vera R.  
Head of Product  
Information Technology and Services  
Used the software for: 2+ years

### "Great & easy tool for story mapping"

January 27, 2021

5.0

I love stories on board and have definitely introduced 10+ people to it during my career

Pros

I have been using StoriesOnBoard for a few years already and this is my favorite tool in terms of dealing with complex projects. I love how easy and intuitive story mapping is and how great it is for planning MVPs and Development Phases and sharing it with the team. The tickets are easy to manage and the export options allow to add it as a presentation pitch.

Cons

The design might be a little old-school, but generally all is good

Review Source

Response from DevMads

January 28, 2021

Hi Vera, Thank your for your review! It's highly appreciated. We've been working on the UI and hope the new dashboard has provided a much-needed facelift already. Cheers, StoriesOnBoard Team

VR

Verified Reviewer  
Product Owner - Analytics  
Education Management  
Used the software for: I used a free trial

### "Great Tool for easy storyboarding"

January 16, 2019

5.0

We are trying to identify gaps in functionality with our product and StoriesOnBoard helps us clearly find and fill those gaps by allowing us to see what functionality we have and haven't thought of yet.

Pros

The ease of use when coming up with epics, features and user stories.

Cons

I would like if there was a way to enlarge the cards, so those with larger titles aren't cut off and need to be clicked to view the name in entirety. Also, I would like if there was a way to add notes/comments to the board at-large, not just to individual cards.

Review Source

JC

Joe C.  
Product Manager  
Marketing and Advertising  
Used the software for: Less than 6 months

### "Easy to use, easy to set up, but limited feature set"

April 1, 2021

4.0

For the price, unbeatable. Easy to use and incredibly intuitive, even for employees unfamiliar with the story user story process.

Pros

Incredibly easy to set up, thanks to the very intuitive user interface. All features are clearly laid out and easy to comprehend.

Cons

Feature set, especially communication tools are limited. I wish I could more easily assign cards to a specific user, or leave a comment intended for a specific user.

Alternatives considered

[CardBoard](https://www.capterra.com/p/176690/CardBoard/)

Reason for choosing StoriesOnBoard

More complete feature set.

Switched from

[Trello](https://www.capterra.com/p/211559/Trello/)

Pricing and functionality.

Review Source

Response from DevMads

April 7, 2021

Hi Joe, Thank you for your review on StoriesOnBoard. Some other features are now on our backlog, but we'll definitely consider making some improvements to make collaboration easier. Cheers, The StoriesOnBoard Team

RS

Robin S.  
Consultant  
Computer Software  
Used the software for: 1-2 years

### "Great for remove sprint 0"

January 27, 2021

5.0

Pros

My company uses this for our story maps and it has been an easy way to get our cards from the in-person sessions to the online view. While we have remote sprint 0s, we have used SOB online to replace the in-person session.

Cons

There is no way to move multiple cards at once with a ctrl+click or shift+click.

Review Source

Response from DevMads

January 28, 2021

Hi Robin, Thank you for your meaningful feedback. As for multiple card selection, it has been a feature in discussion, but the logic of placing them correctly is rather ambiguous. It's not always clear where they should go. Regards, StoriesOnBoard Team

LF

Leo F.  
Project Manager  
  
Used the software for: 1-2 years

### "Very helpful for story mapping."

November 30, 2017

4.0

Pros

Easy and intuitive user interface Ability to group cards into releases Seamless integration with Jira

Cons

Drag and drop feature doesn't work very when there is a lot of cards and you need to scroll something down outside the current view. Integration only works with 1 Jira instance, would nice to be able to connect to multiple.

Review Source

MK

Marco K.  
Scrum Master  
  
Used the software for: 1-2 years

### "Easy way to manage your User Stories"

December 7, 2017

4.0

We could build a quick overview over all our User Stories and so we had always the progress in view. Our next projects will also be implemented with the help of storiesonboard.

Pros

Easy editing, fast overview over all stories Just the right amount of features - has what you need, isn't complicated. Also with the small license with only one admin you can use many "read accounts"

Cons

unfortunately there is no offline functionality, It would be great if you could host the whole thing locally

Review Source

VR

Verified Reviewer  
Software Development Engineer  
Entertainment  
Used the software for: Less than 6 months

### "Cool"

October 2, 2018

4.0

StoriesOnBoard is best app for storymapping. I've searched alternative apps. I didn't find better app for storymap.

Pros

Easy to use. Very straightforward well designed app.

Cons

Pricing is expensive for me. No mobile apps.

Review Source

arehman A.  
Executive Engineer Gas Transmission  
Oil & Energy  
Used the software for: I used a free trial

### "Ideas building and publishing on the web "

January 17, 2021

4.0

Creating specific business / marketing pages was very fast. I surprised to see how easy now you can go on web with this service even without installing any sort of software and app.

Pros

It's a good collaboration tool for generating marketing ideas and promoting via web links. Interactive slides depicts marketing and business more effectively.

Cons

With the passage of time animations have become critical in the marketing process. From my personal usage I could not find animation building through this site.

Review Source

PF

Paul F.  
Product Manager  
Consumer Electronics  
Used the software for: 1-2 years

### "Really convenient but UI could be improved and warmer"

February 25, 2021

4.0

Pros

Overall view of stories and ability to export to JIRA, very convenient for POs to show stakeholders how we split product lots

Cons

The UI could be improved and adding attached files made easier

Review Source

Response from DevMads

March 18, 2021

Hi Paul, thank you for your honest feedback. We're actively working on the UI (as you have probably seen with the new dashboard) and hope to make the tool easier to use. Regards, The StoriesOnBoard Team

JC

James C.  
Scrum Master  
  
Used the software for: 6-12 months

### "Good app overall"

December 4, 2017

4.0

Great organization, and it provides an easy way for my product owner to capture product vision/roadmap and build out user stories/epics from this tool.

Pros

I love how easy it is to build out and arrange/rearrange a story map. The navigation features are very easy to pick up or intuit. Love the structure, release lanes, and ability to export the story map to Excel.

Cons

I would like it if there was an easier way to indicate/tag a task with one or more personas. Currently there's nothing set up to address this specifically. Color-coding can be used, but then would like a way to create a type of persona legend for quick visual queing. Would also like the ability to create page breaks in the text field.

Review Source

TB

Tim B.  
Experience Design Lead  
Information Technology and Services  
Used the software for: 1-2 years

### "Easy to use and great tool for collaborating across different teams"

January 27, 2021

5.0

Great experience so far, super easy to get started, use and to collaborate on the fly with colleagues and clients!

Pros

Ease of use, particularly important when facilitating live client workshops. Visibility of journeys in real time and ability to iterate on the fly and re-prioritise as new insights/re-evaluations of backlogs occur.

Cons

None I can think of, allbeit I'd describe myself as a relatively basic functionality users.

Review Source

Response from DevMads

January 28, 2021

Hi Tim, Thank you for your review on our tool. Since you use it with customers, we would love to heard about your experience and workflows, if you'd be open for an interview. Cheers, StoriesOnBoard Team

IM

Ian M.  
Snr Business Analyst  
Utilities  
Used the software for: 6-12 months

### "StoriesOnBoard Review"

September 27, 2018

5.0

No additional comments

Pros

Intuitive, easy to use, and functional. That's it.

Cons

Look and feel is a little flat compared with similar tools

Review Source

AS

Alyson S.  
Prj Manager  
Computer Software  
Used the software for: 1-2 years

### "Great Collaboration Tool to Capture User Requirements"

April 1, 2021

5.0

Pros

The ability to collaborate and view stories in a friendly UX. Easy to use as part of planning and requirements gathering.

Cons

Reports for a holistic picture of all stories.

Review Source

Response from DevMads

April 7, 2021

Hi Alyson, Thank you for your review on our tool. We would love to hear what you mean by reports for a holistic picture of user stories. Cheers, The storiesOnBoard Team

MS

Marc S.  
Project/Program Management -Organizational Transformation & Change Catalyst  
Information Technology and Services  
Used the software for: I used a free trial

### "Good but pricy "

August 17, 2020

4.0

Great tool and simple to use just pretty expensive

Pros

Easy to use Intuitive interface and workflow for creating user stories.

Cons

The lowest level plan supposedly allows unlimited numbers of viewers but there seems to be issues if it was opened by me and more than one other use. The use at scale this becomes a very costly tool. It is actually great-- but could end up being a big budget item

Review Source

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