--- title: "Skai Reviews 2026. Verified Reviews, Pros & Cons | Capterra" description: "Is Skai the right Social Media Marketing solution for you? Explore 42 verified user reviews from people in industries like yours to make a confident choice." source_url: "https://www.capterra.com/p/138608/Kenshoo-Search/reviews/" page_type: "reviews" language: "en" --- Skai 4.3 (42) [View alternatives](https://www.capterra.com/p/138608/Kenshoo-Search/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated July 20th, 2026 # Reviews of Skai Ease of use 4.0 Customer Service 4.5 ## Pros and Cons in Reviews SU Sam U Performance ManagerMarketing and Advertising, 11 - 50 employeesUsed the software for: 6-12 months. “There are a lot of API, workflow, and performance products on market right now, but I want to specifically shout out the team of PEOPLE we work with - \[sensitive content hidden\] are all absolute rock stars.“ July 15, 2024 MT Murielle T PPC Media traderMarketing and Advertising, 51 - 200 employeesUsed the software for: 6-12 months. “The set-up is excruating and the support given is not what it should be considering the difficulty of the task“ July 11, 2024 CB Cinthya B Campaign ManagerBusiness Supplies and Equipment, 5,001 - 10,000 employeesUsed the software for: 1-2 years. “Skai has an outstanding customer support team that is constantly advocating for the needs of our team and takes our feedback as actionable.“ July 15, 2024 JK Joseph K Programatic Analyst, Digital Ad Ops AssociateMarketing and Advertising, 51 - 200 employeesUsed the software for: Less than 6 months. “The training modules were actually really helpful. Although my position ended up not needing to use Skai, I learned a lot that I was able to start using it daily if needed.“ July 15, 2024 AG Alyssa G Account Manager SEM AnalystAutomotive, 5,001 - 10,000 employeesUsed the software for: More than 2 years. “All elements of campaign management from budgets to ad copy are very easy in Skai.“ July 10, 2024 ## Showing most helpful reviews Showing 1-25 of 42 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Toni F. Director Ejecutivo - Fundador Internet Used the software for: 1-2 years ### "Kenshoo is an astonishing Bidding Platform for different PPC platforms. " November 22, 2017 5.0 Pros Easy to use. Powerful and it pays it self if the PPC investment is high. Good Support but could be improved in terms of providing market insights and advertisers strategies. Cons High Fee and it needs a big amount of statistical information to get the most out of it. It could have a lower fee to reduce its entrance barriers. Review Source CB Cinthya B. Campaign Manager Business Supplies and Equipment Used the software for: 1-2 years ### "Why use Skai" July 15, 2024 5.0 Amazing experience so far, they create a solid partnership with their clients and provide insights and information to help you be successful in your Advertising Strategies. Pros Skai has an outstanding customer support team that is constantly advocating for the needs of our team and takes our feedback as actionable. The tools provided on the platform are beyond useful to keep track of keyword and Campaign performance, control budget and manage more than one channel in one place. We are able to complete bidding, keyword and negative creation, sitelinks and Ad Copy in one place with very easy to use API and templates. Their Dashboards are so complete, that you can create a stakeholder presentation just from that view. Cons They have so many features that I haven't had time to try them all. Review Source TH Tim H. Senior Analyst Marketing and Advertising Used the software for: 2+ years ### "Skai Review: Some Good, Some Bad" July 10, 2024 3.0 Pros I like being able to pull reports for all retailers in one place and make automated actions. Cons The automated actions often have errors and don't always run as planned. Review Source AH Aram H. Account Executive Retail Used the software for: 1-2 years ### "The only platform you need for retail media" March 24, 2025 5.0 I've been working with Skai for nearly a year now, and it has saved me countless hours of manual work and data collection. Pros The team is excellent to work with and the platform makes my life 100x easier working with retail media. I cannot recommend Skai enough as a solution to advertising automation and analytics. Cons Sometimes their development cycle is a bit slow, but they're constantly communicating the progress of their work and always innovating. Review Source SK Sarah K. Media Supervisor Marketing and Advertising Used the software for: 6-12 months ### "Good Tool but not a Complete Solution" July 10, 2024 4.0 Overall, our Skai experience has been good. When the API and features work there is a time saving element and easier access to insights but I'd say that has been an inconsistent experience. We appreciate that our suggestions have been taken into consideration as the Skai teams continues developing their roadmap of opportunities to improve the product. Pros Skai offers a lot of features that make building campaigns typically quicker than doing it in platform. The insights, AI and dashboards are super helpful as well as automated actions and notifications. Cons There are several features that are continually rolling out instead of launching as a complete solution, causing us to have to bounce between Skai and native platforms. When investing in a product that is designed for efficiency, we should not be continually needing to complete certain actions in the native platforms. Feature roll outs should be in totality and not piecemeal rollouts. Review Source ZB Zach B. Director of Advertising Consumer Goods Used the software for: 2+ years ### "Couldn't operate without it." July 10, 2024 5.0 Skai has allowed me to manage 20+ brands retail media spend with minimal stress. I'm able to optimize bidding, implement budget plans, pace for shopping events, and produce actionable insights with much of it offloaded onto their machine learning algorithm. And if I ever have a problem with the software, their team is readily available for assistance and making me aware of the latest features. Pros Automated bidding and budgeting, SOV tracking, budget forecasting, keyword harvesting, user support Cons Steep learning curve, occasional bugs I need to point out Alternatives considered [Helium 10](https://www.capterra.com/p/193503/Helium10/)[Teikametrics](https://www.capterra.com/p/201228/Teikametrics-Flywheel/) Reason for choosing Skai Best feature set, multi-channel capabilities Review Source AG Alyssa G. Account Manager SEM Analyst Automotive Used the software for: 2+ years ### "Love Using Skai" July 10, 2024 5.0 Pros Skai makes running on multiple platforms and large-scale campaign management very easy. All elements of campaign management from budgets to ad copy are very easy in Skai. Customer Service is excellent, very responsive and knowledgeable. Our dedicated account team is top-notch. Always answers questions, updates us on new releases and are a member of our team. Cons So many facets to Skai that it's hard to keep up! Review Source VR Verified Reviewer Digital Marketing Expert Marketing and Advertising Used the software for: 1-2 years ### "Had a lot of bugs, but it was useful at times" March 14, 2019 4.0 There needs to be a cost benefit analysis considering the price of the software, the time it could potentially save, and the time it takes to both educate your team and debug problems. Pros I like that you can see all your search performance in one place. Easily comparing the performance of Bing vs Google and being able to upload adds and keywords to both platforms simultaneously is a big time saver, especially when you deal with e-commerce clients with frequent promos and ad changes. It also has great bid management tools. Cons It can be a pain to continuously sync and for the software to break during the syncing. You have to dig in and debug the problems. There are a lot of great features that are not easily accessible and would remain unknown unless you do your research. The user experience can definitely be improved as it can be really confusing at times. Reports were not customizable enough, which cost time with manual inputs of data. Review Source VR Verified Reviewer Paid Social Associate Marketing and Advertising Used the software for: 1-2 years ### "An absolute game changer of a product." July 10, 2024 4.0 I think it makes the trafficking portion of my account so much easier. I use it daily when we are love with campaigns and couldn't imagine a season without this product. Pros I love the capabilities Skai gives me when it comes to bulk edits and creation. I also think the personas feature is top notch and sets Skai apart from the competitors. Cons Sometimes can be a bit slow when making huge edits or you have been on the site for a bit. But it is understandable when making huge change requests. Review Source VR Verified Reviewer Marketing Associate Retail Used the software for: 2+ years ### "Kenshoo Review" January 15, 2019 5.0 Overall paid search campaign(s) are maintained and grown on the platform! Pros Incredible platform to manage all of our paid search campaigns in one place. The system is able to constantly hit our goals and optimize spend in the most efficient way possible. The UI itself is very easy to use and clean! Cons To be honest, we have not had many issues with the software itself. Even when updates are required, their team makes sure the software notifications are shown to all users. Review Source MC Megan C. SR AE Consumer Goods Used the software for: 1-2 years ### "Skai has been a game changer for our agency" July 15, 2024 5.0 Wonderful - the team we have is awesome and super helpful implementing things and answering questions. Pros We love the ease of having all of our clients sponsored search and social campaigns in one spot rather than having to log into multiple platforms each day. Cons Set up and training is a LOT - it took a long time and there are so many features its hard to remember them all. Review Source HS Hannah S. Paid Social Senior Media Manager Marketing and Advertising Used the software for: Less than 6 months ### "Great platform for paid social" July 10, 2024 5.0 Pros My team uses Skai for paid social. We love the features that it offers, like AI tools and automations /alerts. Cons The setup for Skai did take several months to link & integrate our client accounts, and there is a bit of a steep learning curve with the platform because of all the features. But it is absolutely worth the time investment for the outcome and capabilities. It has been very beneficial already for our team. Review Source FL Florence L. Social strategy manager Marketing and Advertising Used the software for: 1-2 years ### "Too many features and too complex for a quick launch" March 16, 2019 2.0 Pros Engineering team really try to be up to date on replicating platform new ad offerings. Cons Too complex, too many glitches. Going into the actual platforms themselves is easier to run activations. Review Source PG Pallavi G. Digital Manager Retail Used the software for: 1-2 years ### "Good Software " December 12, 2018 3.0 Great results from a good software and good account team Pros Great features and good customer service Cons The software can be High priced and only takes on clients with minimum spend thersholds Review Source MT Murielle T. PPC Media trader Marketing and Advertising Used the software for: 6-12 months ### "Great performance tool really not user-friendly" July 11, 2024 3.0 Pros It does what it promises in terms of making large scale PPC campaigns management easier and faster Cons The set-up is excruating and the support given is not what it should be considering the difficulty of the task Reason for choosing Skai I did not, it was decided by the higher up. Review Source BB Brittany B. Sr. Director, Digital Marketing Financial Services Used the software for: 2+ years ### "Solid tool and team, though costly" July 10, 2024 5.0 Pros The Skai team is great - I'd put them as top-tier from a support perspective. They are exceptionally responsive and will tailor the platform to be what you need for your business. The platform also works, although at times manual intervention is necessary. Cons Because we're a low-volume product, we have to use all custom solutions in order to create a bidding model that would work with our data insufficiency. Skai is the highest priced bid management platform in our evaluation of 4 platforms and we will have annual rate increases every year, regardless of the amount of spend we are/are not suing. Switched from [Google Search Ads 360](https://www.capterra.com/p/241202/Google-Search-Ads-360/) Poor data integrations and ROI performance. Review Source SU Sam U. Performance Manager Marketing and Advertising Used the software for: 6-12 months ### "Immensely Helps Workflow and Performance" July 15, 2024 5.0 There are a lot of API, workflow, and performance products on market right now, but I want to specifically shout out the team of PEOPLE we work with - \[sensitive content hidden\] are all absolute rock stars. Thank you! Pros The opportunities to automate, optimize, and track all aspects of our campaigns have immensely helped our small team, and every day I learn something new about what Skai can do for us. Looking forward to becoming a full-blown expert in no time. Cons There's still some feature adoption we'd like to see on our team, especially that we're working with a number of smaller retailers. Review Source MM Mackenzie M. Search Analyst Marketing and Advertising Used the software for: 1-2 years ### "Skai Team proves success" July 10, 2024 4.0 Pros The team of developers and coordinators we work with make Skai extremely useful. The team is knowledgeable and willing to track down answers to every question. There are frequent updates to the capabilities which allow our integration with retail media partners to be relatively seamless. Cons Occasional lapses in API connection harm reporting and the inability to export as an Excel or CSV file SOV data from the Competitive Insights tab make a critical function of my job more manual, time consuming, and tedious. Review Source JR Joshua R. Director of Connected Commerce Consumer Goods Used the software for: 2+ years ### "Industry standard" July 13, 2024 4.0 Pros Easy to use interface and ability to use across a wide variety of retailer ppc and systems with consistent reporting and management. Cons Not always on the leading edge for any given retailer because of focus on user experience and making sure things work universally. Probably weakest on Amazon given so many other aggressive competitors Review Source JP Jorge P. Digital Marketer Marketing and Advertising Used the software for: 1-2 years ### "Best Paid Media Portfolio Management & Bulk actions Made Easy" July 19, 2020 5.0 Multiple account management and analysis. Kenshoo allows us to save time on individual account analysis and changes by leveraging their bulk action feature and automated actions. Also, account analysis through Kenshoo is faster, time-saving, and more efficient as we have more time to focus on data than making manual changes. Pros I love Kenshoo automation features and tools. We manage a large list of clients that need repeated actions to be applied as well as quick revision and reports to understand their performance and apply changes accordingly. Kenshoo has made it incredibly easy for us to get these things done and have given us additional reports and smart alerts that allow us to make better decisions. Also, their education team is always throwing training, a lot of helpful content, and resources. Cons I think one of the things that have been confusing for me is to understand their terminology and system hierarchy. All the new terms and names are somewhat confusing, especially for those of us that use different paid platforms. Review Source TE Taylor E. Media Planner Marketing and Advertising Used the software for: 1-2 years ### "Happy and Satisfied " July 11, 2024 5.0 Pros I like how in depth SKAI can show results, overall all control of campaigns, and other tools that make my work easier. Cons It can take awhile getting familiar with the platform. Review Source AG Amy G. Account Manager Marketing and Advertising Used the software for: 6-12 months ### "Skai's tools increase efficiencies" July 22, 2024 4.0 Pros Automation of important daily and weekly tasks such as optimizations and keyword monitoring as well as the ability to create customized reports with accurate data. Cons Some parts of the interface are not very user friendly or designed properly. Review Source AM Amber M. Account Manager Marketing and Advertising Used the software for: 6-12 months ### "Extremely Helpful (But With Glitches)" July 19, 2024 4.0 Again, it's essential to completing the job however I frequently need to pause a task and refresh in an hour to populate data. Specifically Dashboards and AMC. Pros Implementing efficiencies and automated actions have saved tons of time on campaign management which can in turn be put to strategy. Cons SKAI has frequent issues - charts not loading, metrics not pulling in. Review Source VR Verified Reviewer Product Manager Airlines/Aviation Used the software for: 2+ years ### "Really good tool to manage big accounts" December 10, 2018 5.0 Pros What I like the most about Kenshoo is how easy it makes the fact of managing with different and big accounts and/or campaigns. My favourite feature is the possibility to schedule campaigns. Cons I would improve the interface, sometimes it is quite slow. Also, it has some kind of limitations when using huge amount of data. Review Source AD Adam D. Account Executive Marketing and Advertising Used the software for: 1-2 years ### "Skai does the heavy lifting" July 19, 2024 4.0 A great tool to help get time back in my day to push my brands forward Pros Skai helps automate most of the items we need on a weekly basis such as reporting, optimizing the campaigns, and leveraging AMC audiences for the team. Cons The UI can be more user friendly and sometimes the servers take a while to load info Review Source Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.