# Cognito Forms Software Pricing, Alternatives & More 2026 | Capterra

> With the help of Capterra, learn about Cognito Forms Software - reviews, pricing plans, popular comparisons to other Form Builder products and more.

Source: https://www.capterra.com/p/138990/Cognito-Forms

---

# 

 Cognito Forms Software Review 2026: Features, Integrations, Pros & Cons

Last updated on June 3, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Users](#users)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews)

Cognito Forms

## What is Cognito Forms?

Cognito Forms is a powerful form builder that enables users to create, manage, and automate their data collection process. Build your form in minutes with drag-and-drop form fields, templates, and AI form generator. Utilize advanced features such as calculations, conditional logic, repeating sections, Lookup fields, custom branding, and data encryption. With Workflow automation, custom conditional logic rules automate approvals, signatures, payments, and other repetitive tasks to power your complex business processes. With email notifications and automatically assigned Workflow Tasks, you bring the right people in at the right time. Provide clients, partners, and members with a secure, self-service Client Portal to submit forms, view their previous submissions, and track progress. Cognito Forms is for anyone looking to streamline data collection and automate workflows. Its advanced features, user-friendly design, and flexible pricing make it a valuable tool for businesses and teams.

## What is Cognito Forms used for?

[Form Builder](https://www.capterra.com/form-builder-software/)[Forms Automation](https://www.capterra.com/forms-automation-software/)[Data Collection](https://www.capterra.com/data-collection-software/)

Recognitions

Shortlist

Overall rating

Based on 182 user reviews

Reviews sentiment

Positive

98%

Neutral

0%

Negative

2%

Starting price

$19

Per User, Per Month

Free trial  
available

Capterra Shortlist charts the highest-rated and most popular products...

-   Forms Automation / 2026
-   Form Builder / 2025

Our "Best of" badge program showcases products with the highest ratings...

Our "Best of" badge program showcases products with the highest ratings...

-   Workflow Management / 2026
-   Data Collection / 2025
-   Data Management / 2025
-   Forms Automation / 2025

## Cognito Forms alternatives

[4.7 (2,891)](https://www.capterra.com/p/158456/JotForm-4-0/reviews/)

Starting price

$39.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

96%

of reviewers

rated it above 4 stars

Highest Rated

[4.7 (4,213)](https://www.capterra.com/p/251329/Adobe-Acrobat-DC/reviews/)

Starting price

$19.99

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

96%

of reviewers

rated it above 4 stars

[4.6 (5,227)](https://www.capterra.com/p/153140/Connecteam/reviews/)

Starting price

$29.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

96%

of reviewers

rated it above 4 stars

[4.5 (103)](https://www.capterra.com/p/144453/FormAssembly/reviews/)

Starting price

Contact vendor for pricing

Pricing Options

Free Trial

Free Version

User Rating

94%

of reviewers

rated it above 4 stars

[View all alternatives](https://www.capterra.com/p/138990/Cognito-Forms/alternatives/)

## FAQs about Cognito Forms

Overview

### What problems does Cognito Forms solve?

Cognito Forms solves manual data collection, error-prone paper processes, and rigid basic forms by letting teams build complex workflows with conditional logic, calculations, approvals, payments, signatures, and secure submissions. Operations, HR, healthcare, education, agencies, and event teams benefit most when they need accurate intake, registration, onboarding, ordering, or referral processes without coding.

Answer based on 169 reviews

Overview

### Which roles and teams benefit most from Cognito Forms?

Cognito Forms is most used by business owners, executives, operations leaders, and IT administrators who need flexible form workflows without heavy development. Administrative and finance teams use it to collect applications, payments, and internal requests, while developers and technical staff support integrations, automation, and secure data handling.

Answer based on 180 reviews

Overview

### What company size and industries is Cognito Forms built for?

Cognito Forms is for businesses and teams collecting information and payments online, primarily small businesses at 88%, with Education Management and Non-Profit Organization Management tied as the top industries at 9% each. It also serves midsize businesses at 7%, enterprises at 5%, and Accounting firms at 6%.

Answer based on 182 reviews

Features and Usability

### What are the key features of Cognito Forms?

Cognito Forms includes core form creation and customization tools like drag-and-drop form builder, customizable fields, and conditional logic. Reviewers also highlight differentiators such as workflow automation, email notifications, data management, electronic signatures, and integrations through APIs and connectors for moving submission data into other systems.

Answer based on 131 reviews

Pricing

### How much does it cost and what fees or limitations are included?

Cognito Forms offers a free version, while paid plans start at $19/month for the Pro plan with 2 users, 1 GB storage, and 2,000 entries monthly. Team costs 39 for 5 users, and Enterprise 129 for 20 users; extra users are 5 each. Reviewers often call pricing fair, though some advanced features sit on higher tiers.

Answer based on 32 reviews

Integrations

### Which third-party tools and platforms does Cognito Forms integrate with?

Cognito Forms integrates with Microsoft Power Automate, Zapier, Microsoft SharePoint, Microsoft Access, and Microsoft Outlook. It also supports more than 180 integrations, including Airtable, Asana, Box, ActiveCampaign, and AWeber. Reviewer mentions center on automation and Microsoft-based data collection, storage, and notification workflows.

Answer based on 32 reviews

Getting Started and Support

### What training and onboarding options does Cognito Forms offer?

Cognito Forms provides webinars, documentation, and videos to help teams get started. Webinars support live guidance and Q&A, documentation offers written reference material for setup and features, and videos provide visual walkthroughs for self-paced learning.

Answer based on 9 reviews

Getting Started and Support

### What customer support options does Cognito Forms offer, and how do users rate the experience?

Cognito Forms offers email/help desk, chat, an FAQ/forum, and a knowledge base. Users often describe support as fast, detailed, and willing to follow up with specific fixes or screenshots. Some find self-help materials incomplete for advanced issues, and a few report frustration when resolution takes message exchanges.

Answer based on 56 reviews

## Who uses Cognito Forms?

Based on Capterra reviews from the past 3 years

Talk to a software expert

to get a free software list  
tailored to your business needs

Company size

Based on 105 reviews

100%

75%

50%

25%

Smallbusiness

Midsizebusinesses

Enterprise

Top job functions

Based on 105 reviews

Administrative

42%

Administrative

42%

Entrepreneurs/ Owners

11%

Marketing

10%

IT & Software Development

8%

Others

29%

Top industries

Based on 105 reviews

Education Management

28%

Non-Profit Organization Management

28%

Accounting

16%

Construction

14%

Other

14%

## Features

Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically.

Customizable Fields

4.7 (63)

84.13% of 63 reviewers that rated this feature as important or highly important

Customize data fields to support various needs and use cases

Customizable Forms

4.8 (62)

91.94% of 62 reviewers that rated this feature as important or highly important

Customize contracts and forms to collect specific information

Data Import/Export

4.5 (52)

86.54% of 52 reviewers that rated this feature as important or highly important

Import and export data to and from software applications

Forms Creation & Design

4.7 (49)

83.67% of 49 reviewers that rated this feature as important or highly important

Create and design new forms from scratch using templates and design tools, or scan and convert existing forms into the system

Data Capture and Transfer

4.6 (33)

93.94% of 33 reviewers that rated this feature as important or highly important

Import, collect, and capture data from multiple sources

Customizable Templates

4.3 (26)

69.23% of 26 reviewers that rated this feature as important or highly important

Pre-designed layouts that can be customized to match preferences and requirements

Cognito Forms 61 features

Define levels of authorization for access to specific files or systems

Verifies and confirms the accuracy of an address

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Application programming interface that allows for integration with other systems/databases

Manage the process of evaluating documents or requests submitted for approval

A record of all activities within the system, including user access, changes made, etc.

Automatically populating fields or sections within a form

Helps automate and manage information, tasks, and procedures by establishing routines and patterns associated with processes

Provides a channel for team members to share media files, communicate, and work together

Track and manage adherence to policies for any service, product, process, or supplier

Track and report regulatory data to either internal management or external stakeholders

Capability of a software or system to make decisions and perform actions based on specified conditions

Configure existing workflows to meet your organization's needs

Create, edit, convert to and from PDF files

Add customized logos and colors to align with company branding

Customize data fields to support various needs and use cases

Customize contracts and forms to collect specific information

Alter the layout and content of reports

Pre-designed layouts that can be customized to match preferences and requirements

Creation and customization of dashboards

Import, collect, and capture data from multiple sources

Connect to big data sources

Import and export data to and from software applications

Combining data from different sources and providing a unified view

Search and find data in a structured format

Protect sensitive data for digital privacy

Manage and store data in a database

Store, manage, and track all electronic documents in a centralized location

Store and organize documents in a centralized system

Assemble applications and processes by dragging over and arranging pre-built components

Digital forms that are shared and accessed online

Digitally sign online documents

Create and design new forms from scratch using templates and design tools, or scan and convert existing forms into the system

Store, manage and track all forms in a centralized location

Search for specific words or phrases within a document or database

Compliant with HIPAA, which sets standards for sensitive patient data protection

Accountability over info/data that ensures appropriate behavior in the valuation, creation, storage, use, archiving & deletion of info.

Access software remotely via mobile devices

Collect information from multiple sources

Support multiple types of devices

Allows users to manage data from a number of sources

Drag and drop/visual interfaces that allow non-tech users to build without writing code

Streamlining repetitive tasks and activities through automated and predefined workflows

Receive data and information in real time

Notifications that are delivered to users as soon as an event occurs

Timed notification for any upcoming task, deadline, appointment, or activity

Ensure the answer provided fits set parameters (numerical, positive number, etc.)

Set & manage permission levels based on user roles and restrict access to only authorized individuals

Automates and streamlines business processes by creating a sequence of predefined rules and actions that govern the flow of work

Securely stores data to prevent data loss or breaches

Allow users to access multiple services after entering their login credentials once

Security protocol that ensures secure, encrypted communication over the internet, safeguarding sensitive data from unauthorized access

Gauge satisfaction and receive information for improvement and success

Create, manage and track all task activities and progression

Track and manage the scheduling of tasks

Create, save, and re-purpose templates for emails, forms, etc.

Set up connections to third-party platforms to improve business processes

Manage user accounts, profiles, roles, permissions, and other details across applications, devices or networks

Web form that allows users to enter data that is sent and processed for different reasons

Alter the default workflow to meet your organization's needs

Create, design and manage workflows for repetitive tasks

Get Advice

We can help you find the software with the features you need.

Features

4.6 (180)

4.6

Based on 180 reviews

## Pricing

Value for money

4.7 (163)

Free Trial

Free Version

[View pricing plan details](https://www.capterra.com/p/138990/Cognito-Forms/pricing/)

Individual

$0.00

It includes:

-   100 MB of Storage
-   Accept Payments
-   Unlimited Forms
-   100 Entries Per Month

Pro

$19.00

Per User,Per Month

It includes:

-   1 GB of Storage
-   2000 Entries / Mo..
-   2 Users
-   Accept Payments
-   Build Advanced Forms With No Ads
-   Unlimited Forms

Team

$39.00

Per User,Per Month

It includes:

-   10000 Entries / Mo..
-   10 GB of Storage
-   5 Users
-   Accept Payments
-   Enhance Security and Use Square and Paypal
-   Unlimited Forms

Enterprise

$129.00

Per Month

It includes:

-   Connect Teams and Empower Departments
-   100 GB of Storage
-   20 Users
-   Accept Payments
-   Unlimited Entries
-   Unlimited Forms
-   20 Included Guests

Value for money

4.7 (163)

4.7

Based on 163 reviews

## Integrations

[

Google Docs](https://www.capterra.com/p/160756/Google-Docs/)[

Google Drive](https://www.capterra.com/p/161425/Drive/)[

Slack](https://www.capterra.com/p/135003/Slack/)[

Trello](https://www.capterra.com/p/211559/Trello/)[

Dropbox Business](https://www.capterra.com/p/143068/Dropbox-Business/)[

Microsoft Excel](https://www.capterra.com/p/176574/Excel/)[

Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)[

Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

## Support, customer service and training options

Customer Service

4.4 (151)

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

Customer Service

4.4 (151)

4.4

Based on 151 reviews

## User reviews

Overall rating

4.7

Based on 182 reviews

Filter by rating

5(140)

4(38)

3(0)

2(0)

1(4)

Mentioned topic

Sorted by most recent

AJ

Alexandra J.

Owner

Sports

### "Horse Show Entry Ease With Cognito"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

0.0

0.0

Likelihood to Recommend

9/10

May 4, 2026

Pros

It's easy to use for both sides using the form. The forms are easy to build and share while also easy to complete and submit. I espcially appreciate the email confirmation. This eiminates the amount of people trying to confirm their submission was received.

Cons

That I can't copy sections from one form to another. Sometimes I just want to take one section from another form and not have to copy the whole thing.

Switched from

[pdfFiller](https://www.capterra.com/p/162654/PDFfiller/)

Needed something easier for users to fill out.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

BW

Beverly W.

Director of Client Services

Medical Devices

### "Recommend for Tracking, Data Collection and Organization for Teams"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

May 4, 2026

My overall experience is really positive. I have taken it with me to multiple organizations and implemented it as an easy-to-use tool. I will continue to use it as it provides a lot of value for me.

Pros

It's very easy to use and there are so many features that help with various types of data collection needed for my organization. It allows me to keep track of different information and house it for a point of reference. I enjoy the automated updates I can trigger to send myself via email.

Cons

I find that remembering where stuff is housed is sometimes difficult and not always intuitive. This is usually something I just have to get used to and learn though.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

DB

Danielle B.

Director of People Operations

Construction

### "Love Cognito"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

4.0

4.0

Likelihood to Recommend

10/10

May 4, 2026

Been using Cognito for years within a number of organizations. The ability to collect information and it's integration with Power Automate has given me the ability to increase the effectiveness of every organization.

Pros

The learning curve and ease of use is great. Customizability is superior to any other forms builder. I love their continued launch of new features. Having used Cognito Forms since 2014, it has been amazing to watch the growth.

Cons

I wish there was a way to add files that others can download from the form as opposed to a content section.

Alternatives considered

[Google Forms](https://www.capterra.com/p/176571/Google-Forms/)

[Microsoft Forms](https://www.capterra.com/p/246649/Microsoft-Forms/)

Reasons for choosing Cognito Forms

Customizability, automation, and ease of use

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

AW

Adam W.

Cooperative Education Coordinator

Education Management

### "General Overall"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

May 4, 2026

I cannot complain about Cognito, as a matter of fact I promote it to others in hopes they will use as well.

Pros

Affordability, customer service. ease of use, and notifications. This system does not lack power and performance.

Cons

I would like the security to be a little better from the aspect of like a "Docusign" perspective. Overall, it works for my needs, but some business owners mention they would like for it to be

Alternatives considered

[Docusign](https://www.capterra.com/p/121506/Docusign/)

Reasons for choosing Cognito Forms

Affordability, Ease of Use, Notifications

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

VH

Vilho H.

Founder

Accounting

### "A great form-builder, easy to use and easy to adapt to most needs"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

May 4, 2026

We have used Cognito for several years and have a lot of forms with them. The system works well for our needs and the support is also quick and efficient.

Pros

It's a great form builder that has helped us build our front-end on our website without needing other programming tools. It is easy to learn, easy to make adjustments and has enough flexibility.

Cons

It's all great. The form tool has options to choose language of the form, so another future feature would be to allow for automatic translations of forms. Now we have multiple forms in different languages and need to copy/translate manually.

Alternatives considered

[Google Forms](https://www.capterra.com/p/176571/Google-Forms/)

[Make](https://www.capterra.com/p/154278/Integromat/)

[Zapier](https://www.capterra.com/p/130182/Zapier/)

[Zoho Forms](https://www.capterra.com/p/227463/Zoho-Forms/)

[Microsoft Forms](https://www.capterra.com/p/246649/Microsoft-Forms/)

Reasons for choosing Cognito Forms

It was easy to set up and had all the basic features we needed.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

GM

Githa Maharani S.

Engineer Supervisor

Alternative Medicine

### "Cognito in my Job"

4.0

Overall Rating

4.0

4.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

May 4, 2026

Cognito makes work very easy, the application display is attractive and easy to use for both users and those who design forms

Pros

Provide convenience in handling services and making reports Easy for use, easy syntax, attractive appearance

Cons

Cognito Connectivity with Microsoft Power Automate Actually, connected flows in Microsoft Power Automate make things easier for users, but frequent flow failures in Microsoft Power Automate result in wasted time on resubmissions

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

IB

Ieva B.

Marketing Coordinator

Logistics and Supply Chain

### "Reliable to a fault"

5.0

Overall Rating

5.0

5.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

8/10

May 3, 2026

Great, reliable, secure and easy to use forms that we have been using for years now. Definitely recommend.

Pros

It is quite easy to use and set up the way intended fr data collection without too much of a learning curve. Our team receives email notifications, so everyone is informed of when clients submitted information and we can take next steps in the process.

Cons

Creating an automated cost calculation form can be a little bit tricky when it comes to 4-5 variables and up to 30 options each but with time and patience it can be don. No issues with the forms itself :)

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

JP

Justin P.

Director of Operations

Construction

### "Versatile!"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

May 3, 2026

Wonderful! We use it for a variety of things both internally and externally. Our team members and customers love it!

Pros

Cognito gives is an easy to use interface and very easy to organize the data collected. Automatic email responses are great!

Cons

Honestly, for us, it does everything we need so no complaints. Any questions i have is likely due to me just sitting down and figuring them out in the system.

Switched from

[Jotform](https://www.capterra.com/p/158456/JotForm-4-0/)

They did not have the customization options we needed

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

Carin H.

owner

Marketing and Advertising

### "Long time user-I love Cognito Forms"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

May 3, 2026

Great experience, I will stick with them forever! I have snot reuired a feature that they dont have!

Pros

I love the pricing at Cognito Forms combined with the great support and wealth of features. Autoresponders are important to my clients and I have used some of the advanced fatures as well. Its great to know I have a form srvice that will anser my support tickets and provide a variety of important form fields. I have been with Cognito for over 10 years now!

Cons

I would like to be able to add smtp to all my forms, but my account level only allows 1, I do understand that is an advanced feature.

Alternatives considered

[Jotform](https://www.capterra.com/p/158456/JotForm-4-0/)

Reasons for choosing Cognito Forms

price for the amount of forms I need with low volume sending

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

EC

Elizabeth C.

PTO Treasurer

Non-Profit Organization Management

### "Cognito Forms: Your Go-To for Efficient and Secure Form Creation "

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

May 3, 2026

My overall experience with Cognito Forms has been very positive. It's a reliable and efficient tool for anyone needing to create professional and functional forms. Our organization uses this program all year long, and is crucial for our date collection and tracking needs, especially during our fundraising season. The platform is well-designed, secure, and offers great value for its features, making it a strong contender in the form-building market.

Pros

What I like most about Cognito Forms is its excellent balance of ease of use and powerful features. The drag-and-drop interface is very intuitive, yet it doesn't compromise on the advanced customization options needed for more complex forms. The conditional logic capabilities are particularly impressive and easy to implement.

Cons

One aspect that could be approved is the variety of pre-built templates. While functional, a broader selection of professionally designed templates for different industries would be benefitable for quicker starts.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

[View all Reviews](https://www.capterra.com/p/138990/Cognito-Forms/reviews/)

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