# Referral Rock Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Is Referral Rock the right Referral solution for you? Explore 98 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/139089/Referral-Rock-Software/reviews

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Referral Rock

4.6 (98)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

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Last updated March 13th, 2026

# Reviews of Referral Rock

Ease of use

4.4

Customer Service

4.8

## Pros and Cons in Reviews

EM

Emilie M

Affiliate Marketing ManagerLuxury Goods & Jewelry, 11 - 50 employeesUsed the software for: Less than 6 months.

“As an affiliate, I enjoy the features RR offers when allowing me to see my referral data and all info I need to be a successful affiliate right on my dashboard as soon as I log in to the portal.“

July 7, 2023

AP

April P

Executive Director of Business DevelopmentOutsourcing/Offshoring, 5,001 - 10,000 employeesUsed the software for: Less than 6 months.

“We have a handful of Affiliate Partners who are grandfathered in with separate terms than our current program and unfortunately there is a separate license at $75/mo for each program with different rewards so it's not economical for us to be able to use the program for all partners.“

February 26, 2024

AP

April P

Executive Director of Business DevelopmentOutsourcing/Offshoring, 5,001 - 10,000 employeesUsed the software for: Less than 6 months.

“We had a very tight timeline as our previous vendor-partner was not able to meet our needs based on our agreed upon deadline and we were able to go live with our site with CRM integrations within 2 weeks!“

February 26, 2024

DF

Danielle F

Marketing ManagerAccounting, 11 - 50 employeesUsed the software for: Less than 6 months.

“The referral landing page is awkward to style and to personalise to the degree that we'd like.“

November 28, 2023

JH

Jose H

Marketing ManagerReal Estate, 51 - 200 employeesUsed the software for: Less than 6 months.

“The comprehensive, attentive, and responsive support provided throughout our integration phase played a pivotal role in smoothing our transition and maximizing the software's utility. Despite facing a steep learning curve due to the software's interface and grappling with the premium pricing, the onboarding experience significantly mitigated these challenges, setting a solid foundation for our ongoing use of the system.“

March 7, 2024

KS

Krunal S

Team LeaderInformation Technology and Services, 201 - 500 employeesUsed the software for: More than 2 years.

“Reporting part is quite difficult to pull up.“

September 14, 2023

LL

Lee L

PresidentComputer Software, 2 - 10 employeesUsed the software for: 6-12 months.

“Support has been responsive the couple times we've needed them.“

March 14, 2026

EM

Emilie M

Affiliate Marketing ManagerLuxury Goods & Jewelry, 11 - 50 employeesUsed the software for: Less than 6 months.

“As an admin, RR is very difficult to navigate.“

July 7, 2023

## Showing most helpful reviews

Showing 1-25 of 98 Reviews

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Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

Zara P.  
Marketing Manager  
Media Production  
Used the software for: Less than 6 months

### "Easy to set up and use PLUS amazing team "

March 16, 2026

5.0

Really helpful staff, plus brilliant, flexible technology that is easy to set up and use. Their one-click sign up function is awesome

Pros

The client support is great! The staff are so friendly and always ontop of things (so I don't have to be)

Cons

I would love if the UI was a bit nicer looking. But I am picky when it comes to look/feel of user interfaces.

Review Source

EM

Emilie M.  
Affiliate Marketing Manager  
Luxury Goods & Jewelry  
Used the software for: Less than 6 months

### "RR is great for syncing with a HubSpot CRM"

July 7, 2023

5.0

RR support has been great. Our support person has answered all questions in a quick and timely manner and has really been able to help us make changes and understand how to use

Pros

As an admin, RR is great for managing and tracking referrals and affiliate data. I enjoy being able to keep up with all details in real-time and seeing referrals come in for our affiliates. As an affiliate, I enjoy the features RR offers when allowing me to see my referral data and all info I need to be a successful affiliate right on my dashboard as soon as I log in to the portal.

Cons

As an admin, RR is very difficult to navigate. I struggled to understand where to find settings changes, how to set up the program and save edits I made to our program, among other things. The different options RR offers are great, but I found it extremely difficult to navigate and understand as a potential first-time affiliate admin user.

Alternatives considered

[LeadDyno](https://www.capterra.com/p/145778/LeadDyno/)

Reason for choosing Referral Rock

RR offered the two-way sync with our new CRM that we were really looking for.

Switched from

[GoAffPro](https://www.capterra.com/p/251861/GoAffPro/)

Our company moved to a new CRM and we wanted to find a referral platform that would allow for a two-way sync with our CRM.

Review Source

LL

Lee L.  
President  
Computer Software  
Used the software for: 6-12 months

### "Referral Rock Review"

March 14, 2026

5.0

Pros

Been using Referral Rock for over a year now. It just works. We set it up, integrated it with HubSpot, and it runs in the background. Support has been responsive the couple times we've needed them.

Cons

Not well known, wish I had found it earlier. The initial learning curve can be a bit steep, especially when navigating the more advanced campaign settings and reward rules.

Review Source

AA

Amber A.  
Marketing Director  
Financial Services  
Used the software for: Less than 6 months

### "Software Feels Like It's In Development Phase"

April 12, 2021

3.0

I feel like I'm trial testing an affiliate software that's not quite ready to launch. There's glitches and broken functionality everywhere. It will likely work for what we're hoping to do, but I'm disapointed in the overall experience.

Pros

I interviewed a lot of referral softwares before going with this one and am relatively happy with my choice. It has good features for the price point. The sales team was helpful and awesome. In general, it probably will work for our purposes. That being said, it falls short of the professionalism and "finished" product I was hoping for.

Cons

I feel like this software is a bit antequated in the design and is overall in development stage. There are several places where functionality just isn't quite seamless - I can ALMOST do what I need to do, but not quite. Features such as limited custom fields, awkward formatting, lacking conversion script instructions, etc made the set up process frustrating. I switched to this software so I wouldn't have to take so many shortcuts with our referral program and I feel like I'm having to hack my way into getting it to do what I need it to do. I've submitted over 20 feature requests since starting to use the software just a week ago. We'll see if they make adjustments as we go on.

Review Source

DS

Djouher S.  
Project Lead  
Professional Training & Coaching  
Used the software for: Less than 6 months

### "Best-in-class client support! "

March 26, 2026

5.0

Overall, I have had a very good experience! I strongly recommend Referral Rock for your organizations!

Pros

They have the best-in-class client support. Very responsive and helpful all along the process with clear next steps and ready to answer any question.

Cons

The user interface could be simplified and be more user-friendly. It looks a bit "scary" at first as an admin. However, the onboarding and the excellent client service compensated a lot!

Review Source

JM

Jon M.  
President  
Medical Practice  
Used the software for: Less than 6 months

### "Excellent person-to-person referral platform"

April 26, 2024

5.0

It's been very easy and great support. We launched it and are very happy so far.

Pros

No app to install. Easy to set up and use once it was up and running.

Cons

Would like an easier way for our members to get to their portal with their phone. Some solution so they can pop to their portal and send a referral text on the fly. Also, would love to see campaigns that allow members to compete with others with First name and last name initial. Kind of a barometer of how others are doing with referrals against other members for a specific period of time. Kind of like how sales teams compete internally to build strong marketing campaigns.

Alternatives considered

[Referral Factory](https://www.capterra.com/p/218230/Referral-Factory/)[TapMango](https://www.capterra.com/p/148733/TapMango/)

Reason for choosing Referral Rock

The others were not as easy to use for person-to-person marketing/referrals.

Review Source

AS

Alex S.  
Marketing and PR Director  
Retail  
Used the software for: Less than 6 months

### "Loved using Referral Rock, Great Integration with HubSpot"

July 5, 2023

5.0

We've loved our experience with Referral Rock! The implementation team is very helpful and our specialist, \[sensitive content hidden\], is super responsive and willing to help. She didn't overwhelm us with emails or resources, but we always knew we could go to her with any questions. Overall, a really great experience and we definitely recommend!

Pros

We needed an easy-to-use affiliate management and payout software that integrated seamlessly with our CRM, HubSpot. We've loved our experience so far and it's been easy for our affiliates to use!

Cons

Because we are new to the system, it's sometimes hard to find the settings we're looking for within the system. Also, I wish it were possible for our affiliates to update all of their personal info in their account settings (such as email and Paypal address). Other than that, we are loving it!

Alternatives considered

[LeadDyno](https://www.capterra.com/p/145778/LeadDyno/)

Reason for choosing Referral Rock

We loved LeadDyno and were going to go through with it, but it didn't have a 2-way sync with HubSpot so we couldn't make it work with the way our systems are set up. Also, RR support was more timely and consistent even though LeadDyno was great too.

Switched from

[GoAffPro](https://www.capterra.com/p/251861/GoAffPro/)

Needed better integration with our system, wanted a more robust system that had several tools for viewing referrals on the affiliate side and just an overall better affiliate user experience

Review Source

SK

Stephen K.  
VP  
Utilities  
Used the software for: 6-12 months

### "Referral Rock Review"

May 24, 2024

5.0

Pros

Very easy to implement and support from Alfonso was great

Cons

There are no cons so far - all has gone well

Review Source

EF

Erendira F.  
Marketing Manager  
Financial Services  
Used the software for: Less than 6 months

### "So far so good"

May 20, 2024

5.0

I think it's a little early to give a proper review at this point. We've only just completed onboarding, but so far things are going well.

Pros

Cole and Alfonso were really great at answering all of our questions and helping us understand the process.

Cons

I think the hand off from sales to onboarding was missing a little in communication. I also think the onboarding checklist, while overall helpful, was a little confusing with some of the jargon, and it didn't really seem customized to our needs or what was discussed in some onboarding calls.

Review Source

RM

Ryan M.  
COO  
Medical Devices  
Used the software for: Less than 6 months

### "New to Commission Based Referral Programs"

April 26, 2024

5.0

Our account manager was amazing and greatly helped with onboarding / customization. He was available and responsive to all our questions. The program is quite powerful, automated and well developed. We are very satisfied!

Pros

We chose Referral Rock for multiple reasons: 1) it integrated with Shopify and HubSpot, 2) the automation and management of payouts, 3) the personalized dashboard for each member.

Cons

We have not used it long enough to fully capture the cons, however it is currently meeting our needs. The only features I wish were incorporated is the ability to customize / only offer certain rewards to specific members, and some method to indicate if a member has completed the W-9 process.

Review Source

PK

Prudhvi K.  
Associate Product Manager  
Automotive  
Used the software for: Less than 6 months

### "Intuitive tool and great customer experience"

May 7, 2024

5.0

Pros

Ease of Use Customer Onboarding and Support Minimal to zero developer resource required

Cons

Would've been better if the Member portal is even more customizable

Review Source

SS

Stacie S.  
Administrative Manager  
Consumer Services  
Used the software for: 1-2 years

### "Referral Rock has helped us grow our referral customer base by leaps and bounds. "

August 7, 2023

5.0

Referral Rock has helped us grow our referral customer base by leaps and bounds.

Pros

Referral Rock is easy to use and easy to setup. The individuals guide you through the process and support you along the way.

Cons

Because Referral Rock is not able to integrate with our software, it is a manual process to locate referrals.

Review Source

DZ

Danielle Z.  
Marketing Manager  
Information Technology and Services  
Used the software for: Less than 6 months

### "A great, easy to use referral software!"

December 18, 2022

4.0

It has been a great few months using the system. As a marketer, it has cut down my time for affiliate management immensely and allowed me to focus on other aspects of growing our affiliate program.The customer support team has also been incredible in assisting with any questions, along with going above and beyond to build snippets of custom code where needed in order to achieve our objectives!

Pros

The product is really easy to use! As a marketer, it was great that I could be hands-on with the set up of all our programs. The code needed for our website was also relatively simple for our developer to implement- making the process of setting up referral rock smooth.I also really like that the system updates all the members of their rewards statuses, giving them some motivation to drive more referrals!

Cons

The system is easy to use but at some points, can be slow to load.

Reason for choosing Referral Rock

The pricing model at Referral Rock was much more accessible and fair practices. I also liked that referral rocks system was simple and easy to use.

Review Source

DK

David K.  
Digital Marketer  
Health, Wellness and Fitness  
Used the software for: Less than 6 months

### "Love Referral Rock!"

February 8, 2023

5.0

Pros

We had been manually tracking referrals and referral payouts before Referral Rock. We shopped around for a better referral system and landed on Referral Rock. We love it! Very easy to use and the support team has been great at answering questions. This system has helped us streamline the referral process and earn more referral revenue.

Cons

The navigation on the back end wasn't initially the most straightforward. Some pages are found in the main tab while other pages are found in the settings and there are more pages under the edit the program section. I think the structure makes sense for those that have multiple programs. It was just a bit confusing for us at first since we only had one program. I kept wanting to go to the settings section to edit the program, but that was all found in a different area. It's become easier to navigate with training.

Review Source

JE

Joanna E.  
Marketing Manager  
  
Used the software for: Less than 6 months

### "Your Success is Their Success"

May 25, 2017

5.0

Pros

In 2016, we did a deep analysis of our Word-of-Mouth marketing and found it to be one of our most profitable lead gen channels. So, we began the hunt to find a referral program software company who could rally behind us just as our customers do. After speaking with more than 4 other companies, we signed on with Referral Rock. Why? For a few reasons: Price is competitive for what you receive UI is clean and easy to navigate They offer key feature sets which include: easy to embed widgets, single- or double-sided referral program options, one-click call-to-action for quick sign up, automated templated email messages, unique tracking for sharing, API integration, conversion tracking, reporting, etc. Weve been using Referral Rock for a few months now and I have to say that if you want stellar customer service these guys deliver on all levels. They are attentive. Will customize anything you need on the fly. By far, their team is awesome to work with and will help you get results. Also, if you provide them with feedback it doesnt get lost. Its seen as valuable and taken into consideration when they update their software.

Cons

The only con would be their reporting its limited.

Review Source

Response from Referral Rock

May 25, 2017

Joanna, thank you for the kind review. Glad we can help you get all of this up and running! Excited to see you guys continue to kill it with referrals!

VV

Varun V.  
Talent Acquisition Specialist  
Health, Wellness and Fitness  
Used the software for: 6-12 months

### "Transformed our Referral Process"

January 5, 2023

5.0

Overall, Referral Rock had a strong positive impact on our hiring process. Reduced a lot of additional tasks and streamlined the entire process.

Pros

The overall functions and product have helped us streamline our referral process. Not only is it easy for the organisation to track and manage the referrals, but it also offers the referrers visibility and transparency. The options to issue rewards seamlessly also helped reduce a lot of time for our internal teams.

Cons

I think there is some room for improvement to the user experience of the website. It can be slightly tricky to find your way around the website.

Review Source

JB

John B.  
sales  
Electrical/Electronic Manufacturing  
Used the software for: 1-2 years

### "Great platform and support for growing your business and engaging customers. "

August 8, 2017

5.0

Automated program for rewarding product exposure and customer networking with minimal effort internally.

Pros

Automated notifications with the ability to theme your offerings. Tremendous customer support and technical ability. Integration with Woo Commerce is very helpful.

Cons

Just need more clients on it, lol Advanced training or consulting session based on your specific industry, audience, and key employee skill set would be a welcome addition. This could assist each business individually in taking their specific program to the next level.

Review Source

Response from Referral Rock

August 8, 2017

Thanks John! Happy we got your tracking working better capturing order number!

NH

Noah H.  
Analyst  
Oil & Energy  
Used the software for: Less than 6 months

### "Referral Rock Recommendation"

May 23, 2023

5.0

Pros

ease of onboarding, excellent customer service, logical portal design

Cons

nothing - ease of onboarding was spectacular. \[sensitive content hidden\] was a great help

Review Source

KR

Kate R.  
CMO  
Financial Services  
Used the software for: Less than 6 months

### "Simple and easy! Loved the white glove setup support! "

April 11, 2024

5.0

Pros

It's fairly simple and easy! \[sensitive content hidden\] helped me navigate the right setup to meet our unique business needs. We went through the setup step by step and tested it from end to end. I love the flexibility of the software and it provides just what we need for internal purposes and helps create a better experience for our members.

Cons

Wish the setup for recurring awards was simplified and better structured.

Review Source

MA

Maddie A.  
Marketing Coordinator  
Insurance  
Used the software for: Less than 6 months

### "Definitely adds value to our business "

April 26, 2023

4.0

Honestly, getting started with RR was kind of rocky. It took much longer to implement than expected. That said, after implementing it, it seems to have brought more value to our business and our customers seem to love it. We still have some work to do with internal usage, but overall it seems to have been a good investment.

Pros

Once set up, RR is quite easy to use. Customer service is very efficient and responsive.

Cons

I found there to be quite a learning curve with this program, specifically with regard to the integration with Salesforce.

Review Source

DF

Danielle F.  
Marketing Manager  
Accounting  
Used the software for: Less than 6 months

### "Great onboarding support and customer service"

November 28, 2023

4.0

The demo was helpful and thorough, the onboarding support and set-up timeline worked well, and we received great customer service before, during, and after onboarding. The system is simple to use and the pricing model suits our franchise structure well.

Pros

Flexible pricing structure, suits our needs well.

Cons

The referral landing page is awkward to style and to personalise to the degree that we'd like.

Review Source

LL

Leo L.  
Digital Consultant  
Consumer Electronics  
Used the software for: Less than 6 months

### "It does what it says on the tin"

September 12, 2023

5.0

Pros

Pricing.Customer support and onboarding.

Cons

Reward management is cumbersome, had to get support team involved to rename rewards.

Alternatives considered

[Friendbuy](https://www.capterra.com/p/144851/Friendbuy/)[Tremendous](https://www.capterra.com/p/197141/Tremendous-Rewards/)

Review Source

DM

Dave M.  
Public Safety Relationship Manager  
Security and Investigations  
Used the software for: Less than 6 months

### "Referral Rockin"

June 7, 2019

4.0

We're using Referral Rock to input referral customers to Hubspot and then keep track of who we owe rewards to when those referral customers move to closed won.

Pros

The software has a lot of functionality and flexibility. We're using it for a slightly different application than a typical user and we were still able to get up and running quickly and tweak things over a few weeks to the point where we're actively using the software across multiple teams. This was due in large part to our account manager Representative was always quick to respond and helpful in thinking outside the box about how we could get to the desired results.

Cons

There's a lot of functionality so things can be overwhelming at first. Having an actual person from Referral Rock to support us was imperative in getting the process rolling.

Review Source

AM

Allen M.  
CEO  
Renewables & Environment  
Used the software for: 1-2 years

### "Great price for what it is"

March 17, 2017

3.0

We looked at referral platforms that had many more features and better integrations with our database (SalesForce) but they were in the $ range and intended for much larger enterprise clients. As a small business Referral Rock was affordable and came with the basic set of features we needed.

Pros

Value.

Cons

Lack of cheap and easy integration with SalesForce.

Review Source

Response from Referral Rock

April 19, 2017

Allen, Thank you for the honest review. We're working on many new features that I think you'll be excited about. You on first on the list for SalesForce integration!

DL

Dahlian L.  
Co-Founder / CTO  
  
Used the software for:

### "Simple but Efficient - just what we needed!"

December 10, 2014

4.0

I stumbled upon Referral Rock a couple months ago when we decided to launch our Referral Appreciation Program. We were looking for a simple way to automate the referral process so as to make it easier for people to refer others. Before and after discovering ReferralRock I investigated a number of alternatives. Some were too expensive while others were too complicated. For us, ReferralRock was just right. It offered a simple interface, with tracking abilities as well as an option to manually add leads to a referrer. The main drawback that I have encountered is the inability to edit the contact details of a referrer or to complete delete one if necessary. I has provided this feedback and been informed that it is something that is being looked into. My experience with the customer service has been very good and the company is open to feedback from the users of its platform. I see a promising future for this software.

Review Source