--- title: "Impel Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Impel Software - reviews, pricing plans, popular comparisons to other Auto Dealer products and more." source_url: "https://www.capterra.com/p/139208/SpinCar/" page_type: "product" language: "en" --- # Impel Software Review 2026: Features, Integrations, Pros & Cons Last updated on July 21, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Impel ## What is Impel? Impel is harnessing the power of AI to transform automotive retailing and has become one of the largest vertical AI companies in the world. The company’s industry-leading Automotive AI Operating System helps retailers and OEMs unify and optimize the entire customer journey across marketing, merchandising, sales and service—fueling faster decisions, deeper connections, and measurable impact at every step along the way. ## What is Impel used for? [Auto Dealer](https://www.capterra.com/auto-dealer-software/) Top alternative Featured Overall rating Based on 20 user reviews Reviews sentiment Positive 95% Neutral 0% Negative 5% Starting price $99 Per Feature, Per Month Free trial not available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Impel?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://impel.io/&name=Impel) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Impel 4.7 (20) VS. [4.5 (1,143)](https://www.capterra.com/p/148516/Marketing-360/reviews/) Starting Price $99 Per Feature, Per Month Starting Price Contact vendor Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.6 (20) Ease Of Use 4.5 (1,118) Value For Money 4.4 (17) Value For Money 4.3 (878) Customer Service 4.5 (17) Customer Service 4.6 (1,053) ## Impel alternatives [4.4 (18,799)](https://www.capterra.com/p/61368/Salesforce/reviews/) Starting price $25.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 90% of reviewers rated it above 4 stars [4.3 (6,987)](https://www.capterra.com/p/155928/Zoho-CRM/reviews/) Starting price $14.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 85% of reviewers rated it above 4 stars [4.2 (998)](https://www.capterra.com/p/113540/Bitrix24/reviews/) Starting price $69.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 82% of reviewers rated it above 4 stars Highest Rated [4.6 (6,079)](https://www.capterra.com/p/147657/monday-com/reviews/) Starting price $9.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars ## FAQs about Impel Overview ### Which roles and teams benefit most from Impel? Impel is most used by marketing teams, internet and e-commerce leaders, sales managers, and dealership owners or executives. These roles use it to improve digital merchandising, manage online vehicle presentation, streamline lead engagement, support sales conversations, and gain visibility into performance across dealership marketing and customer acquisition workflows. Answer based on 17 reviews Overview ### What company size and specific industries is Impel built for? Impel is designed for automotive and specialty retailers as well as OEMs that want to manage the full customer lifecycle across marketing, merchandising, sales, and service. The description does not specify a company size, so it appears aimed at businesses in those sectors rather than a particular small, mid-market, or enterprise segment. Talk to an expert ### More questions? Ask our experts Features and Usability ### What are the key features of Impel? Impel includes AI Copilot and generative AI for automated customer interactions, plus CRM tools such as customer database, customer history, lead capture, lead management, and lead nurturing. It also offers automated scheduling, quotes/estimates, real-time reporting, analytics, communication management, inventory management, and website integration. Integrations ### Which third-party tools and platforms does Impel integrate with? Impel integrates with dealer and marketing platforms including CDK Elead, CDK Global, Dealertrack DMS, DealerSocket CRM, Dealer.com, DealerFire, DealerPeak CRM Center, Dealerlogix, and Xtime. It also connects with Google Analytics 360 and Meta for Business for reporting and advertising workflows. Answer based on 2 reviews Getting Started and Support ### What training and onboarding options does Impel offer? Impel provides in person training, live online sessions, webinars, documentation, and videos to help teams get started. In person and live online formats support guided instruction, webinars cover scheduled group learning, documentation offers written reference material, and videos provide self-paced viewing. Getting Started and Support ### What customer support options does Impel offer? Impel provides email/help desk, FAQ/forum, phone support, and chat. Users describe the support team as quick to respond, helpful with issues like feed syncs, and willing to follow up until problems are resolved, though some mention occasional challenges around product consistency and updates. Answer based on 4 reviews ## Features AI summary Based on 1,689 Auto Dealer reviews Capterra data shows that buyers of auto dealer software rank the following features as their top priorities: - **Reporting & Statistics** (**71%** of reviewers rated this feature as critical) - **Inventory Management** (**53%**) - **Customer Database** (**64%**) Impel supports all three of the features reviewers rate most important: **Reporting & Statistics**, **Inventory Management**, and **Customer Database**. Together, these capabilities help dealerships track performance, manage vehicle inventory more effectively, and maintain organized customer records, allowing teams to make better decisions, respond to buyers faster, and improve day-to-day sales operations. Inventory Management 4.0 (2) 0.00% of 2 reviewers that rated this feature as important or highly important Track and manage inventory levels to maintain proper supply Website Integration 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Seamlessly integrates with 3rd party websites Third-Party Integrations 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Set up connections to third-party platforms to improve business processes Lead Management 3.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Store information about leads or contacts and track, manage and nurture them throughout the sales process For Automotive Dealerships 5.0 (2) 50.00% of 2 reviewers that rated this feature as important or highly important For automotive/car dealerships Reporting/Analytics 2.0 (2) 50.00% of 2 reviewers that rated this feature as important or highly important View and track pertinent metrics to find patterns and gain insights from data Impel 27 features ### All Features - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - Activity Tracking: Track and document all activities across devices, networks, and other systems - AI Copilot: A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users - API: Application programming interface that allows for integration with other systems/databases - Automated Scheduling: Automatically create schedules based on business needs or employee availability and qualifications - Barcode/Ticket Scanning: Scan barcodes to ensure accurate pricing and label tracking - Communication Management: Manage and track all internal and external communication conducted via calls, email, text, or chat - Customer Database: A collection of customer information such as contact details, demographics, previous interactions, etc. - Customer History: Access previous interactions or concerns to maintain customer relationships - Customizable Reports: Alter the layout and content of reports - For Automotive Dealerships: For automotive/car dealerships - Generative AI: Use AI to generate content in the form of text, images, videos, etc. - Inventory Management: Track and manage inventory levels to maintain proper supply - Lead Capture: Automatically identify and save contact information of potential customers - Lead Management: Store information about leads or contacts and track, manage and nurture them throughout the sales process - New Car Dealer: For new car dealerships - Performance Metrics: A set of indicators that tracks the performance of networks, applications, systems, teams, etc. - Quotes/Estimates: Generate quotes or estimates for customers - Real-Time Analytics: Analyze and gain insights into data in real-time - Real-Time Reporting: Active reporting of data and metrics - Real-Time Updates: Receive system updates as soon as any changes are made - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - Service Department: Manage in-house automobile service department - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - Used Car Dealer: For used/pre-owned car dealerships - Website Integration: Seamlessly integrates with 3rd party websites --- Get Advice We can help you find the software with the features you need. Features 4.7 (20) 4.7 Based on 20 reviews ## Pricing Value for money 4.4 (17) Basic $99.00 Per Feature,Per Month Value for money 4.4 (17) 4.4 Based on 17 reviews ## Integrations [ Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[ Meta for Business](https://www.capterra.com/p/213257/Facebook/)[ CDK Global](https://www.capterra.com/p/122988/CDK-Global/)[ Dealertrack DMS](https://www.capterra.com/p/100994/Dealertrack-DMS/)[ Dealer.com](https://www.capterra.com/p/222063/Dealercom/)[ Xtime](https://www.capterra.com/p/187244/Xtime/)[ DealerPeak CRM Center](https://www.capterra.com/p/10010610/DealerPeak-CRM-Center/)[ Dealer Lead Track](https://www.capterra.com/p/187202/Dealer-Lead-Track/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.5 (17) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.5 (17) 4.5 Based on 17 reviews ## User reviews Overall rating 4.7 Based on 20 reviews Filter by rating 5(17) 4(2) 3(0) 2(0) 1(1) Mentioned topic Sorted by most recent JP Jeffrey P. Internet Manager Automotive ### "Internet Managers thoughts on Impel " 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 10/10 December 29, 2022 Overall the software is easy to use and train. It sets us apart from our competition and puts us on a different level. Pros It is very easy to use. It walks you through each picture. It is fool proof and easy to train to use. Cons Often the app is a bit glitchy when taking photos. Adjusting settings to make the pictures better is spotty at best. Reasons for choosing Impel We were taking pictures and uploading them manually through our inventory software. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Katie R. Marketing Manager Automotive ### "Good product, poor execution and reporting." 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 2.0 2.0 Customer Service 2.0 2.0 Likelihood to Recommend 3/10 May 18, 2021 We would've stayed with SpinCar perhaps, if we had been given more info on what drove their numbers and analytics so much higher than what we were seeing on our end. It is a good product, overall. But I also value trustworthiness & transparency in a company. Pros I like the ease of setup and integration of this product. It was easy for our photographer to understand, set up, and use to change up some of our systems and processes in inventory intake. Cons However, their analytics were inflated, in my opinion. We would look at our site metrics in GA and it would simply not line up with what we were seeing from SpinCar's reporting. That seemed very shady to us. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. JW Jason W. E-Commerce Director Automotive ### "SpinCar is a great idea for marketing" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 10/10 April 8, 2021 Overall its has been a great system to use. Easy learning curve. Pros SPinCar makes it easy to market you vehicles more effectively. Its a different look and way to show what you have available. It is also super easy to use Cons No real cons. Once you are up and running its very easy to do. The hardest thing is to find where to take pictures. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. CP Cole P. Marketing Director Automotive ### "Performs as Advertised" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 July 7, 2020 The interface is easy and the customer-facing result is worthwhile. Pros SpinCar has proven to be a positive addition to our efforts to improve merchandising, and it did not require a complete overhaul of our day-to-day. Cons The few times that we have had issues (feed syncs, for example), their support team has been swift to address it. Perfecting the 360 video is also not an easy feat. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. FA Francois A. Sales manager Automotive ### "We should've used this before" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 December 27, 2019 Spincar help me to set it up with my third party and it was really easy. Now we have nice 360 pictures that our Customer can use Pros It's easy to use and the support is really helpful! Cons Language can be an issue for some but not for ours. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. TB Tommy B. IT Manager Automotive ### "Amazing service!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 November 21, 2019 We were able to cut our monthly operating costs by moving to SpinCar. In addition to the monthly savings, the process of taking pictures to having the pictures on our website went from days to less than 15 minutes. Also, our spins look amazing! Pros Very easy to use; frequent updates; unlimited spins/month; excellent equipment; professional results Cons I cannot think of a single concern that we have. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. KN Kellen N. Internet Sales and Marketing Manager Automotive ### "Setting a new industry standard" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 October 25, 2019 If you want a photo software that gives you the competitive edge over your competition and delivers a customer service product that is unmatchable in the Automotive industry, CHOOSE SpinCar!!!! Pros Ease of use and the customization ability! Cons I can honestly say there is not a single thing not to like! Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. BE Brandon E. Bmeckman45@gmail.com Automotive ### "Great Picture taking software" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 8/10 July 21, 2019 Pros Great for getting 360 views for detailed photos of car. Cons Expense is pretty high and photo editing is difficult to use Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. GP Gary P. Owner Automotive ### "Great Product!!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 June 6, 2019 Pros Provides unique interaction for customers on our website. So hard to set yourself apart nowadays and this offering allows us to 1 up the competition by being fully transparent and showing off the best features of our cars. Cons There is nothing that I consider to be a con for this product. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. BC Ben C. President & COO Automotive ### "Problems Solved " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 May 9, 2019 Pros We had constant problems with consistency and quality. SpinCar solved both. In the digital age, customers visit countless websites vs. dealerships. SpinCar allows our customers to shop more thoroughly from home. We utilize their retargeting capabilities as well. The support team is hyper responsive and follows up on issues. Best bang for your buck in the automotive picture world. Cons My only request would be the figure out a way to make feature add on's retroactive to the rest of the inventory. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/139208/SpinCar/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.