# Impel Software Pricing, Alternatives & More 2026 | Capterra

> With the help of Capterra, learn about Impel Software - reviews, pricing plans, popular comparisons to other Auto Dealer products and more.

Source: https://www.capterra.com/p/139208/SpinCar

---

# 

 Impel Software Review 2026: Features, Integrations, Pros & Cons

Last updated on March 13, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

Independent research methodology

Capterra’s researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/)

How Capterra verifies reviews

Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/)

How Capterra ensures transparency

Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider’s website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)

[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews)

Impel

## What is Impel?

Impel is harnessing the power of AI to transform automotive retailing and has become one of the largest vertical AI companies in the world. The company’s industry-leading Automotive AI Operating System helps retailers and OEMs unify and optimize the entire customer journey across marketing, merchandising, sales and service—fueling faster decisions, deeper connections, and measurable impact at every step along the way.

## What is Impel used for?

[Auto Dealer](https://www.capterra.com/auto-dealer-software/)

Top alternative

Featured

Overall rating

Based on 20 user reviews

Reviews sentiment

Positive

95%

Neutral

0%

Negative

5%

Starting price

$99

Per Feature, Per Month

Free trial  
not available

Capterra Shortlist charts the highest-rated and most popular products...

Our "Best of" badge program showcases products with the highest ratings...

Our "Best of" badge program showcases products with the highest ratings...

Do you work for Impel?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://impel.io/&name=Impel)

## Compare with a popular alternative

Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status.

### Impel

4.7 (20)

VS.

[4.4 (4,077)](https://www.capterra.com/p/164283/Zendesk/reviews/)

Starting Price

$99

Per Feature, Per Month

Starting Price

$39

Per User, Per Month

Free Trial

Free Version

Pricing Options

Free Trial

Free Version

Ease Of Use

4.6 (20)

Ease Of Use

4.3 (3,601)

Value For Money

4.4 (17)

Value For Money

4.2 (2,655)

Customer Service

4.5 (17)

Customer Service

4.3 (2,764)

## Impel alternatives

[4.6 (5,944)](https://www.capterra.com/p/147657/monday-com/reviews/)

Starting price

$9.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

94%

of reviewers

rated it above 4 stars

[4.3 (6,970)](https://www.capterra.com/p/155928/Zoho-CRM/reviews/)

Starting price

$14.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

85%

of reviewers

rated it above 4 stars

Highest Rated

[4.7 (728)](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/reviews/)

Starting price

$7.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

98%

of reviewers

rated it above 4 stars

[4.2 (989)](https://www.capterra.com/p/113540/Bitrix24/reviews/)

Starting price

$69.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

82%

of reviewers

rated it above 4 stars

## Features

Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically.

For Automotive Dealerships

5.0 (2)

50.00% of 2 reviewers that rated this feature as important or highly important

For automotive/car dealerships

Inventory Management

4.0 (2)

0.00% of 2 reviewers that rated this feature as important or highly important

Track and manage inventory levels to maintain proper supply

Reporting/Analytics

2.0 (2)

50.00% of 2 reviewers that rated this feature as important or highly important

View and track pertinent metrics to find patterns and gain insights from data

Lead Capture

5.0 (1)

100.00% of 1 reviewers that rated this feature as important or highly important

Automatically identify and save contact information of potential customers

Lead Management

3.0 (1)

0.00% of 1 reviewers that rated this feature as important or highly important

Store information about leads or contacts and track, manage and nurture them throughout the sales process

Reporting & Statistics

3.0 (1)

0.00% of 1 reviewers that rated this feature as important or highly important

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

Impel 27 features

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Track and document all activities across devices, networks, and other systems

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

Application programming interface that allows for integration with other systems/databases

Automatically create schedules based on business needs or employee availability and qualifications

Scan barcodes to ensure accurate pricing and label tracking

Manage and track all internal and external communication conducted via calls, email, text, or chat

A collection of customer information such as contact details, demographics, previous interactions, etc.

Access previous interactions or concerns to maintain customer relationships

Alter the layout and content of reports

For automotive/car dealerships

Use AI to generate content in the form of text, images, videos, etc.

Track and manage inventory levels to maintain proper supply

Automatically identify and save contact information of potential customers

Store information about leads or contacts and track, manage and nurture them throughout the sales process

For new car dealerships

A set of indicators that tracks the performance of networks, applications, systems, teams, etc.

Generate quotes or estimates for customers

Analyze and gain insights into data in real-time

Active reporting of data and metrics

Receive system updates as soon as any changes are made

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

View and track pertinent metrics to find patterns and gain insights from data

Manage in-house automobile service department

Set up connections to third-party platforms to improve business processes

For used/pre-owned car dealerships

Seamlessly integrates with 3rd party websites

Get Advice

We can help you find the software with the features you need.

Features

4.7 (20)

4.7

Based on 20 reviews

## Pricing

Value for money

4.4 (17)

Basic

$99.00

Per Feature,Per Month

Value for money

4.4 (17)

4.4

Based on 17 reviews

## Integrations

[

Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[

Meta for Business](https://www.capterra.com/p/213257/Facebook/)[

CDK Global](https://www.capterra.com/p/122988/CDK-Global/)[

Dealertrack DMS](https://www.capterra.com/p/100994/Dealertrack-DMS/)[

Dealer.com](https://www.capterra.com/p/222063/Dealercom/)[

Xtime](https://www.capterra.com/p/187244/Xtime/)[

DealerPeak CRM Center](https://www.capterra.com/p/10010610/DealerPeak-CRM-Center/)[

Dealer Lead Track](https://www.capterra.com/p/187202/Dealer-Lead-Track/)

Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

## Support, customer service and training options

Customer Service

4.5 (17)

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

Customer Service

4.5 (17)

4.5

Based on 17 reviews

## User reviews

Overall rating

4.7

Based on 20 reviews

Filter by rating

5(17)

4(2)

3(0)

2(0)

1(1)

Mentioned topic

Sorted by most recent

JP

Jeffrey P.

Internet Manager

Automotive

### "Internet Managers thoughts on Impel "

5.0

Overall Rating

5.0

5.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

4.0

4.0

Likelihood to Recommend

10/10

December 29, 2022

Overall the software is easy to use and train. It sets us apart from our competition and puts us on a different level.

Pros

It is very easy to use. It walks you through each picture. It is fool proof and easy to train to use.

Cons

Often the app is a bit glitchy when taking photos. Adjusting settings to make the pictures better is spotty at best.

Reasons for choosing Impel

We were taking pictures and uploading them manually through our inventory software.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

Katie R.

Marketing Manager

Automotive

### "Good product, poor execution and reporting."

4.0

Overall Rating

4.0

4.0

Ease of Use

3.0

3.0

Features

2.0

2.0

Customer Service

2.0

2.0

Likelihood to Recommend

3/10

May 18, 2021

We would've stayed with SpinCar perhaps, if we had been given more info on what drove their numbers and analytics so much higher than what we were seeing on our end. It is a good product, overall. But I also value trustworthiness & transparency in a company.

Pros

I like the ease of setup and integration of this product. It was easy for our photographer to understand, set up, and use to change up some of our systems and processes in inventory intake.

Cons

However, their analytics were inflated, in my opinion. We would look at our site metrics in GA and it would simply not line up with what we were seeing from SpinCar's reporting. That seemed very shady to us.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

JW

Jason W.

E-Commerce Director

Automotive

### "SpinCar is a great idea for marketing"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

0.0

0.0

Likelihood to Recommend

10/10

April 8, 2021

Overall its has been a great system to use. Easy learning curve.

Pros

SPinCar makes it easy to market you vehicles more effectively. Its a different look and way to show what you have available. It is also super easy to use

Cons

No real cons. Once you are up and running its very easy to do. The hardest thing is to find where to take pictures.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

CP

Cole P.

Marketing Director

Automotive

### "Performs as Advertised"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

July 7, 2020

The interface is easy and the customer-facing result is worthwhile.

Pros

SpinCar has proven to be a positive addition to our efforts to improve merchandising, and it did not require a complete overhaul of our day-to-day.

Cons

The few times that we have had issues (feed syncs, for example), their support team has been swift to address it. Perfecting the 360 video is also not an easy feat.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

FA

Francois A.

Sales manager

Automotive

### "We should've used this before"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

December 27, 2019

Spincar help me to set it up with my third party and it was really easy. Now we have nice 360 pictures that our Customer can use

Pros

It's easy to use and the support is really helpful!

Cons

Language can be an issue for some but not for ours.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

TB

Tommy B.

IT Manager

Automotive

### "Amazing service!"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

November 21, 2019

We were able to cut our monthly operating costs by moving to SpinCar. In addition to the monthly savings, the process of taking pictures to having the pictures on our website went from days to less than 15 minutes. Also, our spins look amazing!

Pros

Very easy to use; frequent updates; unlimited spins/month; excellent equipment; professional results

Cons

I cannot think of a single concern that we have.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

KN

Kellen N.

Internet Sales and Marketing Manager

Automotive

### "Setting a new industry standard"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

October 25, 2019

If you want a photo software that gives you the competitive edge over your competition and delivers a customer service product that is unmatchable in the Automotive industry, CHOOSE SpinCar!!!!

Pros

Ease of use and the customization ability!

Cons

I can honestly say there is not a single thing not to like!

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

BE

Brandon E.

Bmeckman45@gmail.com

Automotive

### "Great Picture taking software"

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

5.0

5.0

Customer Service

0.0

0.0

Likelihood to Recommend

8/10

July 21, 2019

Pros

Great for getting 360 views for detailed photos of car.

Cons

Expense is pretty high and photo editing is difficult to use

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

GP

Gary P.

Owner

Automotive

### "Great Product!!"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

June 6, 2019

Pros

Provides unique interaction for customers on our website. So hard to set yourself apart nowadays and this offering allows us to 1 up the competition by being fully transparent and showing off the best features of our cars.

Cons

There is nothing that I consider to be a con for this product.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

BC

Ben C.

President & COO

Automotive

### "Problems Solved "

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

May 9, 2019

Pros

We had constant problems with consistency and quality. SpinCar solved both. In the digital age, customers visit countless websites vs. dealerships. SpinCar allows our customers to shop more thoroughly from home. We utilize their retargeting capabilities as well. The support team is hyper responsive and follows up on issues. Best bang for your buck in the automotive picture world.

Cons

My only request would be the figure out a way to make feature add on's retroactive to the rest of the inventory.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

[View all Reviews](https://www.capterra.com/p/139208/SpinCar/reviews/)

## Top-rated software of 2026

### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.

Independent research methodology

Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology.

[Learn more](https://www.capterra.com/resources/proprietary-data-research/)

How Capterra verifies reviews

Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI.

[Learn more](https://www.capterra.com/resources/how-we-verify-reviews/)

How Capterra ensures transparency

Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider's website.

[Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)