--- title: "Appcues Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Appcues Software - reviews, pricing plans, popular comparisons to other Digital Adoption Platform products and more." source_url: "https://www.capterra.com/p/139216/Appcues/" page_type: "product" language: "en" --- # Appcues Software Review 2026: Features, Integrations, Pros & Cons Last updated on July 21, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Appcues ## What is Appcues? Appcues is the experience orchestration engine that transforms how customers engage with products—and how businesses drive outcomes. The platform helps you turn real-time customer behavior into automated, personalized engagement across in-app, push, and email channels. Instead of relying on one-off tactics or manual outreach, Appcues enables you to act at the exact moments that matter. You can guide a trial user to their first “aha” moment, help new customers complete onboarding, encourage teams to invite colleagues, or step in when adoption starts to slip. You can also highlight features when users are ready to try them, prompt upgrades when usage exceeds plan limits, or reinforce value in the weeks leading up to renewal. With Appcues, you don’t have to choose between speed and scale. Teams can launch and optimize experiences independently—without waiting on engineering resources or adding more headcount. That means your expertise doesn’t just live in decks, spreadsheets, or 1:1 con ## What is Appcues used for? [Digital Adoption Platform](https://www.capterra.com/digital-adoption-platform-software/) Overall rating Based on 100 user reviews Reviews sentiment Positive 97% Neutral 1% Negative 2% Starting price $250 Usage Based, Per Month Free trial available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... ## Appcues alternatives Highest Rated [VisualSP](https://www.capterra.com/p/231457/VisualSP/) [4.9 (22)](https://www.capterra.com/p/231457/VisualSP/reviews/) Starting price $6574.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/231457/VisualSP/) [4.7 (89)](https://www.capterra.com/p/227997/Product-Fruits/reviews/) Starting price $111.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [4.7 (127)](https://www.capterra.com/p/232772/Rocketlane/reviews/) Starting price $19.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 99% of reviewers rated it above 4 stars [4.6 (77)](https://www.capterra.com/p/143008/Whatfix/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [View all alternatives](https://www.capterra.com/p/139216/Appcues/alternatives/) ## FAQs about Appcues Overview ### What problems does Appcues solve? Appcues solves slow user activation, confusing onboarding, and heavy reliance on engineers for in-app education and announcements. It lets product, customer success, marketing, and support teams build targeted walkthroughs, feature tours, surveys, and outage notices that reduce first-time user confusion, support tickets, and delays in communicating product updates. Answer based on 89 reviews Overview ### Which roles and teams benefit most from Appcues? Appcues is most used by product managers, product designers, and project leads who build in-app onboarding, announcements, and feature adoption flows. Customer success and support teams use it to guide users and reduce friction, while marketing and executive leaders rely on it to improve engagement, retention, and product communication. Answer based on 99 reviews Overview ### What company size and specific industries is Appcues built for? Appcues is designed for SaaS businesses ranging from startups to Fortune 500 companies. It fits organizations of different sizes within the software-as-a-service sector, from early-stage teams to large enterprises, and is intended for companies that build and sell SaaS products. Features and Usability ### What are the key features of Appcues? Appcues includes core features for user onboarding and in-app guidance, especially onboarding flows, tooltips, hotspots, modals, and checklists built through its Flow Builder. Differentiating features include audience targeting and segmentation, in-app announcements for feature releases, surveys and NPS feedback, plus reporting and analytics to track engagement and adoption. Answer based on 40 reviews Pricing ### How much does it cost and what fees or limitations are included? Appcues starts at $250/month for the usage-based Start plan, with a free trial available. Grow costs 1000/month, while Scale requires custom pricing. Reviewers call it cost effective and a no-brainer versus competitors, but others say it is expensive for startups and large enterprise rollouts after price increases. Answer based on 10 reviews Integrations ### Which third-party tools and platforms does Appcues integrate with? Appcues integrates with over 20 third-party tools and platforms, including analytics and product tools like Amplitude, Google Analytics 360, Heap, LogRocket, Mixpanel, and Segment, plus CRM and engagement platforms such as HubSpot CRM, Intercom, Salesforce Platform, Slack, Mailchimp, and Klaviyo. Answer based on 9 reviews Getting Started and Support ### How easy is it to onboard and train a team on Appcues? Appcues is relatively easy to onboard for nontechnical teams, with many reviewers describing the product as intuitive and requiring minimal training. It offers in-person training, live online sessions, webinars, documentation, and videos. Admins and builders usually need more time to learn advanced flows, segmentation, and customization. Answer based on 24 reviews Getting Started and Support ### What customer support options does Appcues offer, and how do users rate the experience? Appcues offers email/help desk, FAQ/forum, a knowledge base, and phone support. Users often describe support as responsive, helpful, and quick to resolve issues, with strong customer success guidance and useful resources. Some users report difficult onboarding, a less intuitive setup, and occasional dissatisfaction with service. Answer based on 29 reviews Ease of use ### Is Appcues easy to use for non-technical teams? Appcues makes in-app guides and onboarding flows accessible for non-technical teams with a simple builder and quick setup for common use cases. Product, marketing, and customer success teams often find it intuitive, though initial implementation, complex targeting, and occasional builder bugs can make advanced work less straightforward. Answer based on 38 reviews ## Features AI summary Based on 202 Digital Adoption Platform reviews Not all Digital Adoption Platform products cover every must-have feature. Here’s what Capterra reviewers identify as most important when choosing a solution: - **Self Service Portal** (**60%** of reviewers rated this feature as critical) - **Contextual Guidance** (**66%**) - **Content Creation** (**55%**) Appcues includes **Contextual Guidance** and **Content Creation**, so teams can deliver in-app help at the right moment and build guidance content without relying as heavily on technical resources. However, it does not offer **Self Service Portal**. Instead, it provides other highly rated capabilities, including **User Onboarding** (**53%**), **Engagement Tracking** (**67%**), and **Customizable Branding** (**55%**). These features help businesses improve product adoption, monitor how users interact with in-app experiences, and maintain a consistent brand presence, allowing teams to guide users more effectively and increase long-term usage. Contextual Guidance 5.0 (2) 0.00% of 2 reviewers that rated this feature as important or highly important Interprets what a user is doing based on context and helps guide them through the process. Content Creation 5.0 (2) 0.00% of 2 reviewers that rated this feature as important or highly important The ability to create unique content User Onboarding 3.7 (3) 0.00% of 3 reviewers that rated this feature as important or highly important Guide new users to understand and become proficient in using a product or service Alerts/Notifications 5.0 (2) 0.00% of 2 reviewers that rated this feature as important or highly important Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Audience Targeting 5.0 (2) 0.00% of 2 reviewers that rated this feature as important or highly important Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention Data Quality Control 5.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Establish guidelines about how much and what kind of data can be stored in the repository Appcues 37 features ### All Features - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - Activity Tracking: Track and document all activities across devices, networks, and other systems - AI Copilot: A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users - Alerts/Notifications: Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges - API: Application programming interface that allows for integration with other systems/databases - Asynchronous Learning: Supports flexible learning at different times (i.e., learners can access course materials at their own pace) - Audience Targeting: Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention - Behavior Tracking: Track visitors'/audience's responses across web pages and other optimized content - Content Creation: The ability to create unique content - Contextual Guidance: Interprets what a user is doing based on context and helps guide them through the process. - Customer Experience Management: Track and understand a customer's overall satisfaction with a product or service to identify areas of improvement. - Customer Segmentation: Process of dividing customers into groups based on common characteristics - Customizable Branding: Add customized logos and colors to align with company branding - Customizable Fields: Customize data fields to support various needs and use cases - Customizable Reports: Alter the layout and content of reports - Customizable Templates: Pre-designed layouts that can be customized to match preferences and requirements - Data Import/Export: Import and export data to and from software applications - Data Quality Control: Establish guidelines about how much and what kind of data can be stored in the repository - Employee Onboarding: Process of familiarizing new employees with the company, their position, and responsibilities - Engagement Tracking: Tracks metrics that provide insight into how a user interacts with any interface or product - Event Triggered Actions: Predefined actions automatically performed on the occurance of specific events - Gamification: Games or game-like elements to track progress and reward accomplishments - Interactive Content: Allow the audience to interact or engage with the content - Monitoring: Observe and track the demand, usage, progress or quality of a system, product, or user - Multi-Language: Manage and support multiple languages - Performance Metrics: A set of indicators that tracks the performance of networks, applications, systems, teams, etc. - Progress Tracking: Reporting on how each user, task or process has advanced since its initiation - Real-Time Analytics: Analyze and gain insights into data in real-time - Real-Time Data: Receive data and information in real time - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - Survey/Poll Management: Create and administer polls and surveys - Surveys & Feedback: Gauge satisfaction and receive information for improvement and success - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - User Onboarding: Guide new users to understand and become proficient in using a product or service - Visual Analytics: Interact with data visualization elements, such as charts and graphs, to drill down into data - Workflow Management: Create, design and manage workflows for repetitive tasks --- Features 4.5 (100) 4.5 Based on 100 reviews ## Pricing Value for money 4.6 (93) Free Trial [View pricing plan details](https://www.capterra.com/p/139216/Appcues/pricing/) Start $250.00 Usage Based,Per Month It includes: - 10 Custom Goals - Flow Priority - Onboarding Tours - Umlimited Branded Themes - Upto 5 Audience Segments Grow $1,000 Usage Based,Per Month It includes: - Checklists - In-App Surveys - Includes Unlimited Audience Segments - Unlimited Track Events Scale Contact Vendor for Pricing It includes: - 50 Custom Goals - Checklists - In-App Surveys - Includes Unlimited Audience Segments - Standard Integration Packages - Unlimited Track Events Value for money 4.6 (93) 4.6 Based on 93 reviews ## Integrations [ Slack](https://www.capterra.com/p/135003/Slack/)[ Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[ Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[ HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)[ Zendesk Suite](https://www.capterra.com/p/164283/Zendesk/)[ Zapier](https://www.capterra.com/p/130182/Zapier/)[ STACK](https://www.capterra.com/p/147181/STACK-Takeoff/)[ Intercom](https://www.capterra.com/p/134347/Intercom/) ## Support, customer service and training options Customer Service 4.8 (95) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.8 (95) 4.8 Based on 95 reviews ## User reviews Overall rating 4.8 Based on 100 reviews Filter by rating 5(82) 4(15) 3(1) 2(1) 1(1) Mentioned topic Sorted by most recent OR Oscar R. COORDINADOR Higher Education ### "Producto calidos" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 6/10 September 27, 2022 No he experimentado ningun problema en su uso Pros Son faciles de usar pues no presentan ninguna complicacion Cons De pronto el precio porque en comparacion con otros productos que aunque son menos utiles si son mas baratos Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AN Anonymous User Marketing Media Production ### "Terrible support, clunky set-up" 1.0 Overall Rating 1.0 1.0 Ease of Use 1.0 1.0 Features 3.0 3.0 Customer Service 1.0 1.0 Likelihood to Recommend 0/10 March 9, 2022 Poor service, not intuitive. Pros Do not buy this if you aren't part of the \[SENSITIVE CONTENT\] team, they will say it can all be done without \[SENSITIVE CONTENT\] when being sold to you, but it can often require development of the product to meet what Appcues needs. If you're in the UK DO NOT purchase, support is only in the US so be prepared for late night emails and waiting for complicated email responses. Cons The troubleshooting The UI The overcomplicate set-up Reasons for choosing Appcues Price and supposed functionality Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. SS Sarah S. CS Specialist Computer Software ### "AppCues is great!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 August 18, 2021 Overall, the experience has been wonderful. Pros AppCues is very intuitive to learn how to use - minimal training was required the online resources are a great asset. Cons Nothing! The software is fantastic, nothing I don't like about it. Review source Vendor Referred: This reviewer was invited by the software vendor to submit an honest review. GY Georgi Y. CTO Automotive ### "Appcues for user onboarding" 3.0 Overall Rating 3.0 3.0 Ease of Use 4.0 4.0 Features 3.0 3.0 Customer Service 5.0 5.0 Likelihood to Recommend 6/10 June 30, 2021 Overall we are pretty happy with our experience using Appcues. Pros The ease of use of the campaign editor, allows our marketing team to create content when new features are released, the tools to track the success of the campaign and measure customer engagement. Cons We experienced a couple of technical setbacks with the product. Thankfully the support team helped us resolve them fast. Alternatives considered [SatisMeter](https://www.capterra.com/p/153175/SatisMeter/) Reasons for choosing Appcues Satismeter was only offering NPS. Appcues saved us a bunch of time when it compares to developing the onboarding inhouse. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AS Alan S. Project Manager Computer Software ### "Great tool for building in-app tutorials" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 7/10 November 11, 2020 It was a good tool, with great support all around. We needed more analytics into our users built in natively. I would recommend anyone who simply needs a few guides created in their app to check them out! Pros I liked that they made it very easy for a non-developer to build and release guides in our app. This saved us time and energy in the dev department, which is invaluable. Cons They used a chrome extension as the builder to create the guides, which could be a bit finicky. At the same time, it gave them the ability to update and make fixes very quickly. I also didn't like that we had to integrate with a third party to get deeper analytics about our users. Alternatives considered [Pendo](https://www.capterra.com/p/151951/Pendo-Platform/) Reasons for choosing Appcues We went from Pendo to Appcues to back to Pendo because as we grew as a company, we needed deeper analytics and insight into our users. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. SK Stanislav K. Dev Hospitality ### "Best onboarding tool of all times" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 0.0 0.0 Likelihood to Recommend 8/10 September 24, 2020 Even if it still has a ways to improve, it is still the beat onboarding toll I ever used. Pros \- helps with the onboarding process of the new users into our system, allowing them to easily understand the complex workflows and UI elements we have on the screens; - it is straightforward tool where you will have to involve developer once - on the stage of integration (and the effort itself is not huge) - and then other anyone on the team can create beautiful flows; Cons \- they way it interacts with any iframes you in your web application - for any microfrontends you use - you will need to integrate it within the application; Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. CD Chase D. Product Designer Computer Software ### "A must-have for a product-led business" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 September 4, 2020 We use Appcues to tackle multiple problems across our user funnel. Our team has had great success using it for new user onboarding and product tours, directly improving our activation rates. We also use it to highlight new features for greater adoption and callout webinars, PQLs and opportunities for user feedback. Pros Appcues has helped our team quickly role out in-product communication that drastically improve our users experience and impact key business metrics across our funnel. It's beautifully designed, easy-to-use and excellent for empowering more of our team to run experiments without having to use dev resources - which saves us time and money. Definitely recommend. Every product team should have this tool in their belt. Cons Would definitely love it if Appcues supported mobile apps. Doesn't seem to be an undo option (or at least I can't find) when creating flows. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. MC Matt C. marketplace director Wine and Spirits ### "Great for quick and easy in-app communication with users." 5.0 Overall Rating 5.0 5.0 Ease of Use 3.0 3.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 9/10 August 20, 2020 It's been a fun app to learn, and the access it allows to our users is amazing! Pros It's an extremely powerful set of tools to message our users without relying on engineering changes. Cons The learning curve for me has been steep. I wish there were branching logic based on whether certain page elements appear or even the ability for flows to skip steps if a page element required for that step is absent. Alternatives considered [Chameleon](https://www.capterra.com/p/153079/Chameleon/) Reasons for choosing Appcues High touch interactions with the Appcues leadership team. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. ME Marielle Espindola B. UX Writer Computer Software ### "One of the greatests" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 10/10 August 13, 2020 Pros Its simplicity and, at the same time, how deep we can go at user onboarding and flow buildings. Cons I'm missing a couple of features, like the possibility of event attributes usage in segmentation, but they're always supportive and try to work out for solutions. Alternatives considered [Pendo](https://www.capterra.com/p/151951/Pendo-Platform/) Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AN Anonymous User Content Manager Information Technology and Services ### "An easy way to communicate with users of your platform/ website." 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 July 15, 2020 Instead of having to constantly keep lists of users up-to-date and wait until our monthly newsletter to fill users in on news, we can now reach out to them instantly with very little effort needed. This platform is used by both our product owners and marketing team so that we can make sure we always give the right information. It's also super handy when you have a system outage or maintenance to schedule- you can send out an instant alert so that our support team isn't stuck having to respond to the same email over and over again. Pros We've been looking for a similar solution for years that we could put onto our platform to notify users of updates, issues and changes. We thought we'd need our dev team to develop something on the website, which would take a long period time, but then we found Appcues. It's really changed the way in which we communicate with candidates. We no longer have to send formal emails, but can now send quick and instant alerts. Cons Honestly, I love this technology. I am yet to fault anything. As a not-so-tech-savy person, it's really intuitive. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/139216/Appcues/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Popular comparisons [Product Fruits vs Appcues](https://www.capterra.com/compare/139216-227997/Appcues-vs-Product-Fruits)[Rocketlane vs Appcues](https://www.capterra.com/compare/139216-232772/Appcues-vs-Rocketlane)[Whatfix vs Appcues](https://www.capterra.com/compare/139216-143008/Appcues-vs-Whatfix)[Pendo vs Appcues](https://www.capterra.com/compare/139216-151951/Appcues-vs-Pendo-Platform) [WalkMe vs Appcues](https://www.capterra.com/compare/131194-139216/WalkMe-vs-Appcues)[UserGuiding vs Appcues](https://www.capterra.com/compare/139216-177546/Appcues-vs-UserGuiding)[Userpilot vs Appcues](https://www.capterra.com/compare/139216-179187/Appcues-vs-Userpilot)