--- title: "Appcues Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Appcues Software - reviews, pricing plans, popular comparisons to other Digital Adoption Platform products and more." source_url: "https://www.capterra.com/p/139216/Appcues/" page_type: "product" language: "en" publication_date: "2026-10-19" --- # Appcues Software Review 2026: Features, Integrations, Pros & Cons Last updated on October 19, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Appcues ## What is Appcues? Appcues is the experience orchestration engine that transforms how customers engage with products—and how businesses drive outcomes. The platform helps you turn real-time customer behavior into automated, personalized engagement across in-app, push, and email channels. Instead of relying on one-off tactics or manual outreach, Appcues enables you to act at the exact moments that matter. You can guide a trial user to their first “aha” moment, help new customers complete onboarding, encourage teams to invite colleagues, or step in when adoption starts to slip. You can also highlight features when users are ready to try them, prompt upgrades when usage exceeds plan limits, or reinforce value in the weeks leading up to renewal. With Appcues, you don’t have to choose between speed and scale. Teams can launch and optimize experiences independently—without waiting on engineering resources or adding more headcount. That means your expertise doesn’t just live in decks, spreadsheets, or 1:1 con ## What is Appcues used for? [Digital Adoption Platform](https://www.capterra.com/digital-adoption-platform-software/)[Mobile Marketing](https://www.capterra.com/mobile-marketing-software/)[Push Notifications](https://www.capterra.com/push-notifications-software/) Overall rating Based on 100 user reviews Reviews sentiment Positive 97% Neutral 1% Negative 2% Starting price $250 Usage Based, Per Month Free trial available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... ## Appcues alternatives Highest Rated [4.7 (128)](https://www.capterra.com/p/232772/Rocketlane/reviews/) Starting price $49.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 99% of reviewers rated it above 4 stars [4.7 (89)](https://www.capterra.com/p/227997/Product-Fruits/reviews/) Starting price $111.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [4.6 (77)](https://www.capterra.com/p/143008/Whatfix/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [4.5 (80)](https://www.capterra.com/p/142263/Thought-Industries/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars ## FAQs about Appcues Overview ### What problems does Appcues solve? Appcues solves confusing product onboarding, low feature adoption, and repetitive support requests by delivering targeted in-app walkthroughs, tooltips, announcements, and feedback surveys. Product managers, customer success teams, and marketers can publish and refine guidance without recurring engineering work, helping users learn complex workflows, discover updates, and reach value sooner. Answer based on 66 reviews Overview ### Which roles and teams benefit most from Appcues? Appcues is most used by product managers, product designers, and product leaders to create in-app onboarding, feature announcements, and guided user experiences. Customer success, support, and onboarding teams use it to reduce repetitive assistance requests, while marketing teams manage adoption campaigns and product messaging. Executives monitor product-led engagement initiatives. Answer based on 99 reviews Overview ### What company size and specific industries is Appcues built for? Appcues is designed for SaaS businesses ranging from startups to Fortune 500 companies. It is built for organizations of different sizes within the software-as-a-service sector, from small young companies to large enterprises, rather than for broad use across unrelated industries. Features and Usability ### What are the key features of Appcues? Appcues includes core user onboarding and contextual guidance through Flow Builder, product tours, tooltips, hotspots, and checklists. Differentiating capabilities include audience targeting and customer segmentation for tailored in-app messages, plus surveys and feedback collection. Reporting and analytics track flow engagement, feature adoption, and user behavior. Answer based on 40 reviews Pricing ### How much does it cost and what fees or limitations are included? Appcues offers the Start plan from $250 per month, usage-based, with a free trial available. Grow starts at 1,000 per month, while Scale pricing is not listed. Start includes 10 custom goals and five audience segments; reviewers describe costs as high for startups and cite price increases. Answer based on 10 reviews Integrations ### Which third-party tools and platforms does Appcues integrate with? Appcues integrates with over 20 third-party tools and platforms, including analytics and product tools like Amplitude, Google Analytics 360, Heap, Mixpanel, LogRocket, and Segment; CRM and marketing apps like HubSpot CRM, Salesforce Platform, Marketo Engage, Klaviyo, Mailchimp, and Customer.io; plus Slack, Twilio, Vero, Woopra, Intercom, and Zapier. Answer based on 9 reviews Getting Started and Support ### How easy is it to onboard and train a team on Appcues? Appcues offers in-person training, live online sessions, webinars, documentation, and videos. Reviewers report that nontechnical teams, including sales and customer experience users, can learn the basics quickly with minimal training. Admins and users building complex flows, segmentation, or custom configurations may need more time to master the builder and advanced features. Answer based on 24 reviews Getting Started and Support ### What customer support options does Appcues offer, and how do users rate the experience? Appcues offers email/help desk, FAQ/forum, knowledge base, and phone support. Users commonly describe the support team as responsive, knowledgeable, and quick to resolve technical issues, with helpful guidance during implementation. Some users report that initial setup can be complex or insufficiently intuitive, requiring multiple support sessions. Answer based on 29 reviews Ease of use ### How easy is Appcues to set up and use? Appcues makes it easy for non-technical teams to create in-app guides, tooltips, modals, and targeted user flows. Product and customer success teams often find the builder intuitive after initial setup, while more complex configurations can feel confusing or occasionally buggy. Live support helps teams work through implementation and troubleshooting. Answer based on 38 reviews ## Features AI summary Based on 204 Digital Adoption Platform reviews Capterra reviewers highlight these as the features buyers care about most when choosing a Digital Adoption Platform: - **Self Service Portal** (**64%** of reviewers rated this feature as critical) - **Customer Experience Management** (**83%**) - **Contextual Guidance** (**66%**) Appcues includes **Customer Experience Management** and **Contextual Guidance**, giving teams the tools to improve user journeys and deliver in-app support based on where users are in the product. However, it does not offer **Self Service Portal**. Instead, it provides other features that reviewers also rate as important, including **Content Creation** (**56%**), **Engagement Tracking** (**67%**), and **Customizable Branding** (**55%**). These capabilities help businesses create in-app experiences, monitor how users respond, and keep guidance aligned with their brand, allowing teams to improve adoption and user satisfaction over time. Contextual Guidance 5.0 (2) 0.00% of 2 reviewers that rated this feature as important or highly important Interprets what a user is doing based on context and helps guide them through the process. Content Creation 5.0 (2) 0.00% of 2 reviewers that rated this feature as important or highly important The ability to create unique content User Onboarding 3.7 (3) 0.00% of 3 reviewers that rated this feature as important or highly important Guide new users to understand and become proficient in using a product or service Alerts/Notifications 5.0 (2) 0.00% of 2 reviewers that rated this feature as important or highly important Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Audience Targeting 5.0 (2) 0.00% of 2 reviewers that rated this feature as important or highly important Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention Data Quality Control 5.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Establish guidelines about how much and what kind of data can be stored in the repository Appcues 37 features ### All Features - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - Activity Tracking: Track and document all activities across devices, networks, and other systems - AI Copilot: A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users - Alerts/Notifications: Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges - API: Application programming interface that allows for integration with other systems/databases - Asynchronous Learning: Supports flexible learning at different times (i.e., learners can access course materials at their own pace) - Audience Targeting: Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention - Behavior Tracking: Track visitors'/audience's responses across web pages and other optimized content - Content Creation: The ability to create unique content - Contextual Guidance: Interprets what a user is doing based on context and helps guide them through the process. - Customer Experience Management: Track and understand a customer's overall satisfaction with a product or service to identify areas of improvement. - Customer Segmentation: Process of dividing customers into groups based on common characteristics - Customizable Branding: Add customized logos and colors to align with company branding - Customizable Fields: Customize data fields to support various needs and use cases - Customizable Reports: Alter the layout and content of reports - Customizable Templates: Pre-designed layouts that can be customized to match preferences and requirements - Data Import/Export: Import and export data to and from software applications - Data Quality Control: Establish guidelines about how much and what kind of data can be stored in the repository - Employee Onboarding: Process of familiarizing new employees with the company, their position, and responsibilities - Engagement Tracking: Tracks metrics that provide insight into how a user interacts with any interface or product - Event Triggered Actions: Predefined actions automatically performed on the occurance of specific events - Gamification: Games or game-like elements to track progress and reward accomplishments - Interactive Content: Allow the audience to interact or engage with the content - Monitoring: Observe and track the demand, usage, progress or quality of a system, product, or user - Multi-Language: Manage and support multiple languages - Performance Metrics: A set of indicators that tracks the performance of networks, applications, systems, teams, etc. - Progress Tracking: Reporting on how each user, task or process has advanced since its initiation - Real-Time Analytics: Analyze and gain insights into data in real-time - Real-Time Data: Receive data and information in real time - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - Survey/Poll Management: Create and administer polls and surveys - Surveys & Feedback: Gauge satisfaction and receive information for improvement and success - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - User Onboarding: Guide new users to understand and become proficient in using a product or service - Visual Analytics: Interact with data visualization elements, such as charts and graphs, to drill down into data - Workflow Management: Create, design and manage workflows for repetitive tasks --- Get Advice We can help you find the software with the features you need. Features 4.5 (100) 4.5 Based on 100 reviews ## Pricing Value for money 4.6 (93) Free Trial [View pricing plan details](https://www.capterra.com/p/139216/Appcues/pricing/) Start $250.00 Usage Based,Per Month It includes: - 10 Custom Goals - Flow Priority - Onboarding Tours - Umlimited Branded Themes - Upto 5 Audience Segments Grow $1,000 Usage Based,Per Month It includes: - In-App Surveys - Includes Unlimited Audience Segments - Unlimited Track Events - Checklists Scale Contact Vendor for Pricing It includes: - Standard Integration Packages - Includes Unlimited Audience Segments - In-App Surveys - Checklists - 50 Custom Goals - Unlimited Track Events Value for money 4.6 (93) 4.6 Based on 93 reviews ## Integrations [ Slack](https://www.capterra.com/p/135003/Slack/)[ Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[ HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)[ Zendesk Suite](https://www.capterra.com/p/164283/Zendesk/)[ Zapier](https://www.capterra.com/p/130182/Zapier/)[ STACK](https://www.capterra.com/p/147181/STACK-Takeoff/)[ Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/)[ Twilio](https://www.capterra.com/p/180158/Twilio-Communications-Platform/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.8 (95) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.8 (95) 4.8 Based on 95 reviews ## User reviews Overall rating 4.8 Based on 100 reviews Filter by rating Counts reflect reviews available in this feed. 5(82) 4(15) 3(1) 2(1) 1(1) Mentioned topic Recent reviews first, then most helpful Jared D. Customer Success Manager Used the software for: 1-3 years ### "Help Your Customers Adopt Your Platform Quicker!" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 December 12, 2019 Appcues has been great for efficiently communicating to current customers about new features, updates or issues with our platform being down. We've enjoyed using it so far, but need to take better advantage of all the ways it can be implemented by different departments. We have found that our users' interaction with Appcues has been fairly lower than we'd like, but look to improve the adoption. Pros Appcues easily allows us to add in-app messaging to our customers for onboarding, new feature announcements, outage reporting and surveys/feedback. Their interface lays over our app, so we can add various flows and cues without having to bug (pun intended) our engineering team. There's some great reporting features and a good amount of customization through their API and their new integration with Salesforce. Cons The tool can be a bit buggy at times. If I'm working on a flow, sometimes it won't save my work or may get stuck, so I'll have to refresh the flow builder and pickup where I left off. Also, I can understand how it's challenging to build a UI to do what they do, but I do think there could be some improvements without their builder that would make it a bit more intuitive. I was also very surprised that Appcues didn't use their own product for walking a new user through using their flow builder. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Anthony P. Head of Product Marketing Used the software for: Less than 1 year ### "So glad I convinced the boss to pay for this" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 10/10 December 6, 2019 We're using it to provide a far better onboarding experience for new users. It's been great so far and we're excited as we're two months in and haven't really scratched the surface of what's possible with Appcues. Pros It's incredibly easy to use, the interface is nice and simple - they've prioritised this over just making it look impressive. It doesn't take much time to build impressive and effective experiences for customers. Best of all it allows me to provide the right assistance to my customers at the right time. Cons The installation is difficult/impossible without the intervention of a developer. It seems to be a very 'American' business in that there's an assumption that creating experiences in English is enough for most people, support for multilingual flows/checklists/NPS is an enterprise feature - which I find bizarre. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. VR Verified Reviewer Marketing Used the software for: Less than 1 year ### "Terrible support, clunky set-up" 1.0 Overall Rating 1.0 1.0 Ease of Use 1.0 1.0 Features 3.0 3.0 Customer Service 1.0 1.0 Likelihood to Recommend 1/10 March 11, 2022 Poor service, not intuitive. Pros Do not buy this if you aren't part of the \[SENSITIVE CONTENT\] team, they will say it can all be done without \[SENSITIVE CONTENT\] when being sold to you, but it can often require development of the product to meet what Appcues needs. If you're in the UK DO NOT purchase, support is only in the US so be prepared for late night emails and waiting for complicated email responses. Cons The troubleshooting The UI The overcomplicate set-up Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Palmer M. Marketing Associate Used the software for: Less than 1 year ### "Appcues allows our Marketing team to accomplish more than ever before." 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 July 1, 2020 Our Marketing team previously had to rely on developers to implement models or flows that would allow us to help engage our customers further by either activating them on unused features or highlighting product improvements. With Appcues, we are now able to improve customer engagement as well as create further messaging around new offers or opportunities to improve their experience within our app. Pros Appcues' Chrome extension is far and above one of it's most useful features. We are able to construct and visualize flows where it matters, within our app. Being able to quickly enable and disable it makes a huge difference in our workflow. Cons Occasionally, the Chrome extension can be buggy. This has led to some frustrating moments or awkward presentations where I've struggled to get the app to behave. Overall, this hasn't been a large blocker to seeing success with the app. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Alan S. Project Manager Used the software for: Less than 1 year ### "Great tool for building in-app tutorials" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 7/10 November 12, 2020 It was a good tool, with great support all around. We needed more analytics into our users built in natively. I would recommend anyone who simply needs a few guides created in their app to check them out! Pros I liked that they made it very easy for a non-developer to build and release guides in our app. This saved us time and energy in the dev department, which is invaluable. Cons They used a chrome extension as the builder to create the guides, which could be a bit finicky. At the same time, it gave them the ability to update and make fixes very quickly. I also didn't like that we had to integrate with a third party to get deeper analytics about our users. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Amanda B. Director of Customer Relations Used the software for: Less than 1 year ### "Appcues = Game Changer" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 May 27, 2019 We initially used Appcues to support a freemium period we offered to all of our customers, as well as, a beta period that was targeted to a small subset of customers. From those two use cases, we saw immediate increase in engagement as well as a reduction in support tickets. We also include Appcues in our customer support process in which we analyze the common requests and design a self-service component to help deflect related tickets. We've seen between 20 - 40% reduction in support tickets in the related areas! Pros Appcues' simple and intuitive design makes it easy to implement and use! We were able to get up and running quickly, with little support and immediate saw results. The Appcues team is super helpful, outgoing and committed to each customer's success. Cons I don't dislike anything about Appcues. The product could use some enhancements to expand its functionality, such as: adding a scheduling tool, more criteria for establishing / tracking goals, and easier integration with APIs. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Matt C. marketplace director Used the software for: 1-3 years ### "Great for quick and easy in-app communication with users." 5.0 Overall Rating 5.0 5.0 Ease of Use 3.0 3.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 9/10 August 27, 2020 It's been a fun app to learn, and the access it allows to our users is amazing! Pros It's an extremely powerful set of tools to message our users without relying on engineering changes. Cons The learning curve for me has been steep. I wish there were branching logic based on whether certain page elements appear or even the ability for flows to skip steps if a page element required for that step is absent. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer CTO Used the software for: Less than 1 year ### "Appcues for user onboarding" 3.0 Overall Rating 3.0 3.0 Ease of Use 4.0 4.0 Features 3.0 3.0 Customer Service 5.0 5.0 Likelihood to Recommend 6/10 July 1, 2021 Overall we are pretty happy with our experience using Appcues. Pros The ease of use of the campaign editor, allows our marketing team to create content when new features are released, the tools to track the success of the campaign and measure customer engagement. Cons We experienced a couple of technical setbacks with the product. Thankfully the support team helped us resolve them fast. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Amy M. VP Sales & Marketing Used the software for: Less than 1 year ### "Increased digital adaption - and reduced support calls" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 February 18, 2020 Excellent way to have low or no-touch onboarding of new customers. Experienced a quick uptick in customers who see the value of our product much faster and ultimately keep renewing their subscriptions. Also, seen ROI in reduced support tickets. Pros We use AppCues to help on-board new customers and essentially walk them through their account setup. We've seen a major increase in customers getting up and running much faster on their own. This has reduced the load on our account managers and tech support who previously spent much of their time doing live on-boarding wit new customers - sometimes multiple times per customer when customer had multiple uses who each had different questions at different times. Cons The onboarding of AppCues itself was difficult. It took me a lot of sessions with the AppCues staff to get it setup properly on our site. The tool is so robust that I frequently found myself down rabbit holes just trying to get one element set up. They did offer a lot of live support - but I wish it was more intuitive and easy to use on my own. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Jessie G. Product Manager Used the software for: 1-3 years ### "LOVE Appcues!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 November 21, 2018 We have been using Appcues to deliver our new release announcements. Being a fast growing software company, we release features usually every week or every other week. It is extremely important we keep all our clients informed and up to speed on the platform's most recent capabilities. We need to be able to easily and quickly inform people of these releases in-app and with context. Appcues has allowed us to ensure people are in the know at all times. Pros Appcues is a great tool. It is extremely user-friendly, allowing you to create impactful flows that help deliver messages, info and helpful tips directly to your customers. The people at Appcues have been amazing since day 1, always checking in to ensure we found success with their product. I have nothing but good thing to say about Appcues! Cons There are one or two UX improvements I would make but overall I can't say there is much I dislike! Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/139216/Appcues/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Popular comparisons [Whatfix vs Appcues](https://www.capterra.com/compare/139216-143008/Appcues-vs-Whatfix)[Pendo vs Appcues](https://www.capterra.com/compare/139216-151951/Appcues-vs-Pendo-Platform)[WalkMe vs Appcues](https://www.capterra.com/compare/131194-139216/WalkMe-vs-Appcues) [Userpilot vs Appcues](https://www.capterra.com/compare/139216-179187/Appcues-vs-Userpilot)[Userflow vs Appcues](https://www.capterra.com/compare/139216-219928/Appcues-vs-Userflow)