# Appcues Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is Appcues the right Digital Adoption Platform solution for you? Explore 100 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/139216/Appcues/reviews --- Appcues 4.8 (100) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Reviews of Appcues Ease of use 4.6 Customer Service 4.8 ## Pros and Cons in Reviews SF Stefania F Brand ExperienceFinancial Services, 11 - 50 employeesUsed the software for: 1-2 years. “It also allows me to view metrics in a simple way and then export them. And the best thing is that they have the best customer service.“ June 22, 2020 AS Alan S Project ManagerComputer Software, 51 - 200 employeesUsed the software for: 6-12 months. “I also didn't like that we had to integrate with a third party to get deeper analytics about our users.“ November 11, 2020 CD Chase D Product DesignerComputer Software, 201 - 500 employeesUsed the software for: 6-12 months. “We also use it to highlight new features for greater adoption and callout webinars, PQLs and opportunities for user feedback.“ September 4, 2020 Sj A MarketingMedia Production, 51 - 200 employeesUsed the software for: Less than 6 months. “Poor service, not intuitive.“ March 9, 2022 Rochelle Scarlett B Content ManagerInformation Technology and Services, 51 - 200 employeesUsed the software for: 1-2 years. “Instead of having to constantly keep lists of users up-to-date and wait until our monthly newsletter to fill users in on news, we can now reach out to them instantly with very little effort needed.“ July 15, 2020 SS Sarah S CS SpecialistComputer Software, 51 - 200 employeesUsed the software for: 1-2 years. “AppCues is very intuitive to learn how to use - minimal training was required the online resources are a great asset.“ August 18, 2021 ## Showing most helpful reviews Showing 1-25 of 100 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Jared D. Customer Success Manager Computer Software Used the software for: 1-2 years ### "Help Your Customers Adopt Your Platform Quicker!" December 11, 2019 5.0 has been great for efficiently communicating to current customers about new features, updates or issues with our platform being down. We've enjoyed using it so far, but need to take better advantage of all the ways it can be implemented by different departments. We have found that our users' interaction with Appcues has been fairly lower than we'd like, but look to improve the adoption. Pros easily allows us to add in-app messaging to our customers for onboarding, new feature announcements, outage reporting and surveys/feedback. Their interface lays over our app, so we can add various flows and cues without having to bug (pun intended) our engineering team. There's some great reporting features and a good amount of customization through their API and their new integration with Salesforce. Cons The tool can be a bit buggy at times. If I'm working on a flow, sometimes it won't save my work or may get stuck, so I'll have to refresh the flow builder and pickup where I left off. Also, I can understand how it's challenging to build a UI to do what they do, but I do think there could be some improvements without their builder that would make it a bit more intuitive. I was also very surprised that didn't use their own product for walking a new user through using their flow builder. Switched from [Intercom](https://www.capterra.com/p/134347/Intercom/) I wish we had known about them before we signed up for Intercom. It does everything Intercom can and way more! We would've moved to much sooner. Review Source AP Anthony P. Head of Product Marketing Information Technology and Services Used the software for: Less than 6 months ### "So glad I convinced the boss to pay for this" December 5, 2019 5.0 We're using it to provide a far better onboarding experience for new users. It's been great so far and we're excited as we're two months in and haven't really scratched the surface of what's possible with . Pros It's incredibly easy to use, the interface is nice and simple - they've prioritised this over just making it look impressive. It doesn't take much time to build impressive and effective experiences for customers. Best of all it allows me to provide the right assistance to my customers at the right time. Cons The installation is difficult/impossible without the intervention of a developer. It seems to be a very 'American' business in that there's an assumption that creating experiences in English is enough for most people, support for multilingual flows/checklists/NPS is an enterprise feature - which I find bizarre. Alternatives considered [Userpilot](https://www.capterra.com/p/179187/Userpilot/) Reason for choosing Appcues More professional feel across the website and product. Tool appeared to be more 'robust'. The investment into relevant content also put my mind at ease that were genuinely trying to help businesses create better experiences for their users. Review Source VR Verified Reviewer Marketing Media Production Used the software for: Less than 6 months ### "Terrible support, clunky set-up" March 9, 2022 1.0 Poor service, not intuitive. Pros Do not buy this if you aren't part of the \[SENSITIVE CONTENT\] team, they will say it can all be done without \[SENSITIVE CONTENT\] when being sold to you, but it can often require development of the product to meet what needs. If you're in the UK DO NOT purchase, support is only in the US so be prepared for late night emails and waiting for complicated email responses. Cons The troubleshooting The UI The overcomplicate set-up Reason for choosing Appcues Price and supposed functionality Review Source Palmer M. Marketing Associate Marketing and Advertising Used the software for: 6-12 months ### "Appcues allows our Marketing team to accomplish more than ever before." June 19, 2020 4.0 Our Marketing team previously had to rely on developers to implement models or flows that would allow us to help engage our customers further by either activating them on unused features or highlighting product improvements. With , we are now able to improve customer engagement as well as create further messaging around new offers or opportunities to improve their experience within our app. Pros ' Chrome extension is far and above one of it's most useful features. We are able to construct and visualize flows where it matters, within our app. Being able to quickly enable and disable it makes a huge difference in our workflow. Cons Occasionally, the Chrome extension can be buggy. This has led to some frustrating moments or awkward presentations where I've struggled to get the app to behave. Overall, this hasn't been a large blocker to seeing success with the app. Alternatives considered [Pendo](https://www.capterra.com/p/151951/Pendo-Platform/) Reason for choosing Appcues Members of our Product team had previous experience with . This allowed us to quickly implement and begin creating flows in Appcues. Review Source AS Alan S. Project Manager Computer Software Used the software for: 6-12 months ### "Great tool for building in-app tutorials" November 11, 2020 4.0 It was a good tool, with great support all around. We needed more analytics into our users built in natively. I would recommend anyone who simply needs a few guides created in their app to check them out! Pros I liked that they made it very easy for a non-developer to build and release guides in our app. This saved us time and energy in the dev department, which is invaluable. Cons They used a chrome extension as the builder to create the guides, which could be a bit finicky. At the same time, it gave them the ability to update and make fixes very quickly. I also didn't like that we had to integrate with a third party to get deeper analytics about our users. Alternatives considered [Pendo](https://www.capterra.com/p/151951/Pendo-Platform/) Reason for choosing Appcues We went from Pendo to to back to Pendo because as we grew as a company, we needed deeper analytics and insight into our users. Review Source AB Amanda B. Director of Customer Relations E-Learning Used the software for: Less than 6 months ### "Appcues = Game Changer" May 24, 2019 5.0 We initially used to support a freemium period we offered to all of our customers, as well as, a beta period that was targeted to a small subset of customers. From those two use cases, we saw immediate increase in engagement as well as a reduction in support tickets. We also include Appcues in our customer support process in which we analyze the common requests and design a self-service component to help deflect related tickets. We've seen between 20 - 40% reduction in support tickets in the related areas! Pros ' simple and intuitive design makes it easy to implement and use! We were able to get up and running quickly, with little support and immediate saw results. The Appcues team is super helpful, outgoing and committed to each customer's success. Cons I don't dislike anything about . The product could use some enhancements to expand its functionality, such as: adding a scheduling tool, more criteria for establishing / tracking goals, and easier integration with APIs. Alternatives considered [WalkMe](https://www.capterra.com/p/131194/WalkMe/)[Aptrinsic](https://www.capterra.com/p/171960/Aptrinsic/) Reason for choosing Appcues Their team took the time to understand our business, and provided excellent customer service from the moment we were engaged with them. Cost was also a highly weighted decision factor. Review Source MC Matt C. marketplace director Wine and Spirits Used the software for: 1-2 years ### "Great for quick and easy in-app communication with users." August 20, 2020 5.0 It's been a fun app to learn, and the access it allows to our users is amazing! Pros It's an extremely powerful set of tools to message our users without relying on engineering changes. Cons The learning curve for me has been steep. I wish there were branching logic based on whether certain page elements appear or even the ability for flows to skip steps if a page element required for that step is absent. Alternatives considered [Chameleon](https://www.capterra.com/p/153079/Chameleon/) Reason for choosing Appcues High touch interactions with the leadership team. Review Source GY Georgi Y. CTO Automotive Used the software for: 6-12 months ### "Appcues for user onboarding" June 30, 2021 3.0 Overall we are pretty happy with our experience using . Pros The ease of use of the campaign editor, allows our marketing team to create content when new features are released, the tools to track the success of the campaign and measure customer engagement. Cons We experienced a couple of technical setbacks with the product. Thankfully the support team helped us resolve them fast. Alternatives considered [SatisMeter](https://www.capterra.com/p/153175/SatisMeter/) Reason for choosing Appcues Satismeter was only offering NPS. saved us a bunch of time when it compares to developing the onboarding inhouse. Review Source Amy M. VP Sales & Marketing Computer Software Used the software for: 6-12 months ### "Increased digital adaption - and reduced support calls" February 16, 2020 5.0 Excellent way to have low or no-touch onboarding of new customers. Experienced a quick uptick in customers who see the value of our product much faster and ultimately keep renewing their subscriptions. Also, seen ROI in reduced support tickets. Pros We use to help on-board new customers and essentially walk them through their account setup. We've seen a major increase in customers getting up and running much faster on their own. This has reduced the load on our account managers and tech support who previously spent much of their time doing live on-boarding wit new customers - sometimes multiple times per customer when customer had multiple uses who each had different questions at different times. Cons The onboarding of itself was difficult. It took me a lot of sessions with the AppCues staff to get it setup properly on our site. The tool is so robust that I frequently found myself down rabbit holes just trying to get one element set up. They did offer a lot of live support - but I wish it was more intuitive and easy to use on my own. Reason for choosing Appcues Price Review Source Jessica G. Product Manager E-Learning Used the software for: 1-2 years ### "LOVE Appcues!" November 9, 2018 5.0 We have been using to deliver our new release announcements. Being a fast growing software company, we release features usually every week or every other week. It is extremely important we keep all our clients informed and up to speed on the platform's most recent capabilities. We need to be able to easily and quickly inform people of these releases in-app and with context. Appcues has allowed us to ensure people are in the know at all times. Pros is a great tool. It is extremely user-friendly, allowing you to create impactful flows that help deliver messages, info and helpful tips directly to your customers. The people at Appcues have been amazing since day 1, always checking in to ensure we found success with their product. I have nothing but good thing to say about Appcues! Cons There are one or two UX improvements I would make but overall I can't say there is much I dislike! Review Source IK Isabel K. Watson Product Manager Computer Software Used the software for: Less than 6 months ### "Very happy with Appcues" September 18, 2019 5.0 Very happy with my experience. The team we worked with was great and very informative/helpful. Pros Easy to get started and easy to edit along the way. You're not stuck with anything you create and can continually inetrate based on user interactions with your product. Cons Difficult to use the checklist due to changing URLs within an application. Reason for choosing Appcues N/A Switched from [Braze](https://www.capterra.com/p/155423/Appboy/) has better functionality for in-app messaging. Still using Braze for Email campaigns. Review Source VR Verified Reviewer Training Specialist III Computer Software Used the software for: 6-12 months ### "Great Onboarding Solution" December 17, 2018 5.0 Pros We discovered after making the decision to go with a third-party onboarding software instead of writing it ourselves. This gave us more flexibility in terms of who could control and publish the content (it did not have to be someone on the dev side). We did have some dev and UX involvement initially, but we are pretty much up and running independently now that we have some published flows under out belt. We've used this for onboarding trial users/new customers, feature releases, training notificaitons, and scheduled maintenance notifications so far, but the possibilities seem endless. We do plan to utilize the platform for NPS surveys in the future, but haven't tried it out yet. We have come across a bug or two along the way, but the support team has always been responsive. They have a great trial option as well when evaluating the service. For the price, it was a no brainer for us compared to their competitors and we've been very happy so far. Cons Would be great if they offered an "opt-out" or unsubscribe option. I do worry about users getting annoyed of seeing certain message groups, like training notifications, etc. It would also be great to have a better format for exports, especially when survey results are involved. Right now they are dumped to an excel spreadsheet which we can further manipulate, but it would be great if it were quicker and easier to get to that data. Review Source TJ Tanya J. Sr. Product Marketing Manager Computer Software Used the software for: Less than 6 months ### "Great Onboarding and Feature Adoption Tool" June 28, 2019 5.0 has come in hugely instrumental during our first and second quarter this year, both from a planning and execution standpoint. We became Appcues customers towards end of Feb, 2019 and by March we had launched our first big initiative with a team as lean as 2 and half people. Since then, we have been able to launch 2 additional initiatives. Both of which have created great awareness within our customer base. And we continue to monitor the impact and adoption. All this was also possible because of their great customer service that helped walk us through every step. Appcues has a simple intuitive builder interface that allows us to quickly create, launch and iterate on our initiatives. We can gather both high level and detailed insights that can help us interate and improvise. We are very happy with Appcues. Pros 1) The Ease of building and launching 2) Can execute with a lean team 3) Has a great customer success and support team that you can rely on Cons I would like a more indepth analytical Insights displayed within the UI itself. Currently we get a high-level view within Appcues and for a more detailed view, we require to download a .csv or excel file which is a bit cumbersome. Additionally, Appcues isn't optimized for localization and that is something we would love to have as we are in the global market space. Review Source RH Rachel H. Customer Success Advisor Computer Software Used the software for: 6-12 months ### "Build Beautiful In-app Tours, without Coding!" May 14, 2019 5.0 We've enjoyed using and learning from their wealth of companion resources, especially the Onboarding Academy. We've become a better team and been forced to think more about our customers' viewpoints and experience. Appcues support and their Customer Success reps are also knowledgeable and a pleasure to work with. The company is not only helpful, but fun as well! Pros is pretty easy to learn and use and very flexible and powerful. It's easy to customize for our tool and brand, and provides a way to onboard our users in a scalable way without taking up precious developer time. Cons It can be a little tricky to use, especially when we get into more complicated use cases. There are occasional bugs (although they are typically fixed quickly). Review Source CD Chase D. Product Designer Computer Software Used the software for: 6-12 months ### "A must-have for a product-led business" September 4, 2020 5.0 We use to tackle multiple problems across our user funnel. Our team has had great success using it for new user onboarding and product tours, directly improving our activation rates. We also use it to highlight new features for greater adoption and callout webinars, PQLs and opportunities for user feedback. Pros has helped our team quickly role out in-product communication that drastically improve our users experience and impact key business metrics across our funnel. It's beautifully designed, easy-to-use and excellent for empowering more of our team to run experiments without having to use dev resources - which saves us time and money. Definitely recommend. Every product team should have this tool in their belt. Cons Would definitely love it if supported mobile apps. Doesn't seem to be an undo option (or at least I can't find) when creating flows. Review Source VR Verified Reviewer Tech Writer Computer Software Used the software for: 6-12 months ### "Best Product Tour Value for Money" June 28, 2019 5.0 Onboarding customers Showing them how to user our software with quick content Pros 1\. Robust product tour designer has many customization options 2. Quickly create and manage user segments to ensure correct flow targeting 3. Organize flows and access data regarding how they are used by customers Cons 1\. No integration with MadCap Flare 2. Occasional interface problems results in lost work Review Source AS Aaron S. Head of Product Marketing Used the software for: Less than 6 months ### "My experience with Appcues has been extremely positive, both in regards to the product and support." October 13, 2017 5.0 Pros makes it extremely easy to engage with customers. The variety of message types they offer, along with capabilities like personalized content and message flows (where you string together multiple messages to create a guided tour of your product) make it the best way I've found to welcome new users, announce new products, and encourage adoption of existing features. Beyond the product itself, I've been very impressed with the customer experience. Support is quick to respond and the product folks I've spoken with are very receptive to feedback. They also are constantly releasing updates and new features. Cons Honestly I have to get fairly nit picky here as the overall product is very strong. Reporting could be stronger, but I've seen improvements over the past few months and I would expect that to continue. I'd also like to see improvements to their integration with other vendors. Right now they have strong capabilities at exporting data from to other platforms, but like another reviewer mentioned, if I could configure an integration to upload event data that's been tagged using other platforms (so that I don't have to double-tag things), then it would take Appcues to the next level. Review Source PS Preston S. Implementation Engineer Consumer Services Used the software for: 1-2 years ### "Fantastic tool to educate and notify customers" July 23, 2019 5.0 Pros is a fantastic tool to target users in your Webapp/mobile app and notify them and/or train them. I like that it takes less than 5 minutes to get the hang of using the chrome extension and you are building complex flows and targeting users. The reporting is great as well, and allows you to make easy business decisions. Cons I wish there was a bit more customization options for look and feel of the modals. I'm not always content with the look without quite a bit of tweaking. Review Source DB Donna B. Partner Coordinator Computer Software Used the software for: 6-12 months ### "Appcues is awesome" October 14, 2019 5.0 Amazing, the support we get is great, The rep is always there to offer us help when we need it. Pros So simple to use but it looks amazing and the customer service is 5\* Cons Nothing. Review Source JC James C. UX Designer Computer Software Used the software for: 6-12 months ### "Simple and effective" October 18, 2019 4.0 Overall it's been a positive experience and the company has been very responsive to any bugs or feature requests. Pros provides a simple solution to display messages to your users at the right time. It gives a variety of ways to gather insights and their new "flywheel" gives good education on product adoption. Cons helps with the majority of our flows but there are some challenges with customizing some flows to work correctly. There is also an issue between our platforms which prevents us from using the checklist feature. Review Source VR Verified Reviewer Product Designer Information Technology and Services Used the software for: Less than 6 months ### "Gives non-coders new powers" April 9, 2020 5.0 Pros As a fairly non-technical product designer, is like wizardry to me. It gives me the powers to create wonderful user experiences with limited code knowledge. Cons Sometimes the extension is a little buggy and crashes. I also wish that there were an easier way to test out flows that are only meant to show once. Also, since my platform is a fairly complex app, I often need the help of a frontend engineer to troubleshoot flows. Review Source AO Arturo O. CTO Computer Software Used the software for: 1-2 years ### "Works like magic" May 27, 2019 5.0 We've had a great experience with . We managed to double our won deals with the product tours. Additionally to the product being awesome, the staff has been superb too. Pros The Chrome extensions makes it to easy to create new flows. Cons Would love a deeper integration with Intercom. Review Source VR Verified Reviewer VP of Product Information Technology and Services Used the software for: 6-12 months ### "Appcues: simple, intuitive, fast" March 4, 2019 5.0 We purchased as a way to implement walkthroughs/tutorials with very little development overhead. Pros The UI and ease to create new flows as well as the ability to fine tune and customize. Cons The user reporting is a little weak, definitely more focus is on the design and building side (for good reason) Review Source ES Ezra S. Customer success manager Information Technology and Services Used the software for: 6-12 months ### "Great service for walkthroughs and integration with CRM" September 30, 2019 5.0 We've had a great experience overall. Our sales rep was extraordinarily patient with us while we got things configured and the team has followed through with their promise to make an Intercom email campaign integration possible. Pros We recently got our onboarding survey to create tags on our intercom users, in order to use their feedback for email campaign customization. This is a really helpful feature that we needed and couldn't get from other solutions. Cons We wish that we could have more in-app dashboard visibility of the analytics. Right now it's mostly limited to CSV exports. Reason for choosing Appcues We get way more features from than what Intercom could deliver. Review Source AF Anthony F. Senior Product Manager Marketing and Advertising Used the software for: Less than 6 months ### "Solves a buisness need" April 1, 2020 4.0 It has been great, our rep is helpful and responsive, and our build times have been quick. \[SENSITIVE CONTENT HIDDEN\] is a great rep. Pros Product is fairly easy to use, and allowed us to launch in platform on-boarding among other things in our style painlessly. Cons Can be a bit buggy to use, and we have not seen as much traction on the onboarding flows as we would like, but that is not on . Alternatives considered [Whatfix](https://www.capterra.com/p/143008/Whatfix/)[Lou](https://www.capterra.com/p/192980/Lou/) Reason for choosing Appcues Functionality and ease of use. Review Source