--- title: "Appcues Reviews 2026. Verified Reviews, Pros & Cons | Capterra" description: "Is Appcues the right Digital Adoption Platform solution for you? Explore 100 verified user reviews from people in industries like yours to make a confident choice." source_url: "https://www.capterra.com/p/139216/Appcues/reviews/" page_type: "reviews" language: "en" publication_date: "2026-11-09" --- Appcues 4.7 (109) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated November 9th, 2026 # Reviews of Appcues Ease of use 4.6 Customer Service 4.8 ## Pros and Cons in Reviews SS Sarah S CS SpecialistComputer Software, 51 - 200 employeesUsed the software for: 1-2 years. “AppCues is very intuitive to learn how to use - minimal training was required the online resources are a great asset.“ August 18, 2021 AS Alan S Project ManagerComputer Software, 51 - 200 employeesUsed the software for: 6-12 months. “I also didn't like that we had to integrate with a third party to get deeper analytics about our users.“ November 11, 2020 AS Alan S Project ManagerComputer Software, 51 - 200 employeesUsed the software for: 6-12 months. “I would recommend anyone who simply needs a few guides created in their app to check them out!“ November 11, 2020 Sj A MarketingMedia Production, 51 - 200 employeesUsed the software for: Less than 6 months. “Poor service, not intuitive.“ March 9, 2022 ## Showing most helpful reviews Showing 1-25 of 109 available reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use YS Yusuf S. Senior Business Analyst Used the software for: Less than 1 year ### "Friendly In-App Guides and Release Notes Made Easy with Appcues" November 10, 2026 4.5 Smooth integrations on different screens, including pop-ups. Acts as a bridge for transferring knowledge about new features and updates while users are working, and makes it easier for us to keep them informed with each release. Pros I like how Appcues lets us create friendly in-app guides, tours, and release notes for our product CPASA. When we roll out a new feature or update, it helps us explain the changes right in the product and make them easy for users to follow and learn about specific features and guides. Cons Sometimes the formatting in the editor can be a bit tricky, and some keyboard shortcuts don’t work as expected. Making small edits also takes more time than it should. Review Source Stephanie W. ### "Beautiful, Easy-to-Use Messaging with a Technical Learning Curve" November 9, 2026 5.0 Appcues lets me speak to customers through the UI and provide in-app engagement with education videos. In customer marketing, I can reach customers beyond phone calls and emails to share product updates and other things happening around our platform. Pros I like that Appcues is easy to use, doesn’t have much of a learning curve, and is very much an out-of-the-box product. It’s beautifully designed and streamlined, with beautiful lines and a very visual look. I have trouble making an ugly one (not that I would want to, ha), and it’s a lot less clunky than other in-app messaging programs I’ve used. I can speak to customers through the UI, share education videos, and reach them in the app about product updates and other things happening on our platform, beyond phone calls and emails. Compared with Churn Zero, Appcues had better data syncing for segmentation and looked far more professional in our app. Cons Creating in-app messaging is relatively easy, but I find there’s a bit of a learning curve with some of Appcues’ more technical aspects, like flows and segmentation. I haven’t been able to research and use the newer AI tools yet, and I wish there were better education on how to use them. Review Source Michiel S. Customer Success Operations Manager ### "Automated Onboarding with Helpful Support, but UI Needs Polish" November 4, 2026 3.5 I use Appcues to automate onboarding for customers with lower ARR, helping them get started easily on their own. Usage-based triggers help us enable customers on features they may be missing or underusing, while nontechnical teams can use banners to reach out about issues or events without email. Pros I appreciate Appcues’ responsive support team and helpful CSM. I think the move from the old way of setting things up to what Appcues is today is a big improvement. Banners are useful, and they let different teams create things without much technical background. I also find them useful for reaching out to customers about platform issues or other events without sending an email. Appcues helps us automate onboarding for customers who might otherwise go through a manual process, so they can get started on their own more easily. Cons I find the new UI less intuitive than the older one, though that may partly be because I’m more familiar with the old UI. I also feel like not everything is quite on point yet, and the selectors could be improved by making them less technical for non-technical users. Review Source Product Manager for Data Products Used the software for: Less than 1 year 3.5 November 10, 2026 AI summary based on a full review This software enables easy communication with customers by leveraging API integrations, which can save developer time. On the downside, the builder's user interface is not intuitive, leading to uncertainty about whether edits are in production or using mock data. Log in to unlock the full review, detailed ratings, and pros & cons Verified Reviewer 0.5 November 10, 2026 AI summary based on a full review Appcues allows for effective communication with customer admins, but the reviewer is frustrated by the complicated UI and the lengthy setup process. They believe that competitors offer a more straightforward experience. Log in to unlock the full review, detailed ratings, and pros & cons Verified Reviewer 4.5 November 9, 2026 AI summary based on a full review Using Appcues has streamlined customer engagement by allowing messaging within the product, enhancing visibility without relying on external channels. The reviewer noted a desire to explore more of the platform's features beyond their current use. Log in to unlock the full review, detailed ratings, and pros & cons Product Designer Used the software for: 1-3 years 4.5 November 9, 2026 AI summary based on a full review The enhanced agentic capabilities allow for quicker and more flexible flow setups, which is particularly useful for onboarding customers. There are still some challenges with anchoring to components, but the improvements are noteworthy. Log in to unlock the full review, detailed ratings, and pros & cons Customer Success Used the software for: 1-3 years 4.0 November 9, 2026 AI summary based on a full review This tool provides powerful capabilities for targeting specific customer segments, which has improved outreach strategies. Users may face a challenging learning curve initially, but support is available to ease the process. Log in to unlock the full review, detailed ratings, and pros & cons Verified Reviewer 4.0 November 4, 2026 AI summary based on a full review Appcues is beneficial for providing continuous user support and improving onboarding efficiency. However, the recent design changes have made the interface harder to read compared to the earlier version. Log in to unlock the full review, detailed ratings, and pros & cons Jared D. Customer Success Manager Used the software for: 1-3 years ### "Help Your Customers Adopt Your Platform Quicker!" December 12, 2019 5.0 Appcues has been great for efficiently communicating to current customers about new features, updates or issues with our platform being down. We've enjoyed using it so far, but need to take better advantage of all the ways it can be implemented by different departments. We have found that our users' interaction with Appcues has been fairly lower than we'd like, but look to improve the adoption. Pros Appcues easily allows us to add in-app messaging to our customers for onboarding, new feature announcements, outage reporting and surveys/feedback. Their interface lays over our app, so we can add various flows and cues without having to bug (pun intended) our engineering team. There's some great reporting features and a good amount of customization through their API and their new integration with Salesforce. Cons The tool can be a bit buggy at times. If I'm working on a flow, sometimes it won't save my work or may get stuck, so I'll have to refresh the flow builder and pickup where I left off. Also, I can understand how it's challenging to build a UI to do what they do, but I do think there could be some improvements without their builder that would make it a bit more intuitive. I was also very surprised that Appcues didn't use their own product for walking a new user through using their flow builder. Switched from [Fin](https://www.capterra.com/p/10031266/Fin/) I wish we had known about them before we signed up for Intercom. It does everything Intercom can and way more! We would've moved to Appcues much sooner. Review Source Anthony P. Head of Product Marketing Used the software for: Less than 1 year ### "So glad I convinced the boss to pay for this" December 6, 2019 5.0 We're using it to provide a far better onboarding experience for new users. It's been great so far and we're excited as we're two months in and haven't really scratched the surface of what's possible with Appcues. Pros It's incredibly easy to use, the interface is nice and simple - they've prioritised this over just making it look impressive. It doesn't take much time to build impressive and effective experiences for customers. Best of all it allows me to provide the right assistance to my customers at the right time. Cons The installation is difficult/impossible without the intervention of a developer. It seems to be a very 'American' business in that there's an assumption that creating experiences in English is enough for most people, support for multilingual flows/checklists/NPS is an enterprise feature - which I find bizarre. Alternatives considered [Userpilot](https://www.capterra.com/p/179187/Userpilot/) Reasons for choosing Appcues More professional feel across the website and product. Tool appeared to be more 'robust'. The investment into relevant content also put my mind at ease that Appcues were genuinely trying to help businesses create better experiences for their users. Review Source Marketing Used the software for: Less than 1 year ### "Terrible support, clunky set-up" March 11, 2022 1.0 Poor service, not intuitive. Pros Do not buy this if you aren't part of the \[SENSITIVE CONTENT\] team, they will say it can all be done without \[SENSITIVE CONTENT\] when being sold to you, but it can often require development of the product to meet what Appcues needs. If you're in the UK DO NOT purchase, support is only in the US so be prepared for late night emails and waiting for complicated email responses. Cons The troubleshooting The UI The overcomplicate set-up Reasons for choosing Appcues Price and supposed functionality Review Source Palmer M. Marketing Associate Used the software for: Less than 1 year ### "Appcues allows our Marketing team to accomplish more than ever before." July 1, 2020 4.0 Our Marketing team previously had to rely on developers to implement models or flows that would allow us to help engage our customers further by either activating them on unused features or highlighting product improvements. With Appcues, we are now able to improve customer engagement as well as create further messaging around new offers or opportunities to improve their experience within our app. Pros Appcues' Chrome extension is far and above one of it's most useful features. We are able to construct and visualize flows where it matters, within our app. Being able to quickly enable and disable it makes a huge difference in our workflow. Cons Occasionally, the Chrome extension can be buggy. This has led to some frustrating moments or awkward presentations where I've struggled to get the app to behave. Overall, this hasn't been a large blocker to seeing success with the app. Alternatives considered [Pendo](https://www.capterra.com/p/151951/Pendo-Platform/) Reasons for choosing Appcues Members of our Product team had previous experience with Appcues. This allowed us to quickly implement and begin creating flows in Appcues. Review Source Alan S. Project Manager Used the software for: Less than 1 year ### "Great tool for building in-app tutorials" November 12, 2020 4.0 It was a good tool, with great support all around. We needed more analytics into our users built in natively. I would recommend anyone who simply needs a few guides created in their app to check them out! Pros I liked that they made it very easy for a non-developer to build and release guides in our app. This saved us time and energy in the dev department, which is invaluable. Cons They used a chrome extension as the builder to create the guides, which could be a bit finicky. At the same time, it gave them the ability to update and make fixes very quickly. I also didn't like that we had to integrate with a third party to get deeper analytics about our users. Alternatives considered [Pendo](https://www.capterra.com/p/151951/Pendo-Platform/) Reasons for choosing Appcues We went from Pendo to Appcues to back to Pendo because as we grew as a company, we needed deeper analytics and insight into our users. Review Source Amanda B. Director of Customer Relations Used the software for: Less than 1 year ### "Appcues = Game Changer" May 27, 2019 5.0 We initially used Appcues to support a freemium period we offered to all of our customers, as well as, a beta period that was targeted to a small subset of customers. From those two use cases, we saw immediate increase in engagement as well as a reduction in support tickets. We also include Appcues in our customer support process in which we analyze the common requests and design a self-service component to help deflect related tickets. We've seen between 20 - 40% reduction in support tickets in the related areas! Pros Appcues' simple and intuitive design makes it easy to implement and use! We were able to get up and running quickly, with little support and immediate saw results. The Appcues team is super helpful, outgoing and committed to each customer's success. Cons I don't dislike anything about Appcues. The product could use some enhancements to expand its functionality, such as: adding a scheduling tool, more criteria for establishing / tracking goals, and easier integration with APIs. Alternatives considered [WalkMe](https://www.capterra.com/p/131194/WalkMe/)[Aptrinsic](https://www.capterra.com/p/171960/Aptrinsic/) Reasons for choosing Appcues Their team took the time to understand our business, and provided excellent customer service from the moment we were engaged with them. Cost was also a highly weighted decision factor. Review Source Matt C. marketplace director Used the software for: 1-3 years ### "Great for quick and easy in-app communication with users." August 27, 2020 5.0 It's been a fun app to learn, and the access it allows to our users is amazing! Pros It's an extremely powerful set of tools to message our users without relying on engineering changes. Cons The learning curve for me has been steep. I wish there were branching logic based on whether certain page elements appear or even the ability for flows to skip steps if a page element required for that step is absent. Alternatives considered [Chameleon](https://www.capterra.com/p/153079/Chameleon/) Reasons for choosing Appcues High touch interactions with the Appcues leadership team. Review Source CTO Used the software for: Less than 1 year ### "Appcues for user onboarding" July 1, 2021 3.0 Overall we are pretty happy with our experience using Appcues. Pros The ease of use of the campaign editor, allows our marketing team to create content when new features are released, the tools to track the success of the campaign and measure customer engagement. Cons We experienced a couple of technical setbacks with the product. Thankfully the support team helped us resolve them fast. Alternatives considered [SatisMeter](https://www.capterra.com/p/153175/SatisMeter/) Reasons for choosing Appcues Satismeter was only offering NPS. Appcues saved us a bunch of time when it compares to developing the onboarding inhouse. Review Source Amy M. VP Sales & Marketing Used the software for: Less than 1 year ### "Increased digital adaption - and reduced support calls" February 18, 2020 5.0 Excellent way to have low or no-touch onboarding of new customers. Experienced a quick uptick in customers who see the value of our product much faster and ultimately keep renewing their subscriptions. Also, seen ROI in reduced support tickets. Pros We use AppCues to help on-board new customers and essentially walk them through their account setup. We've seen a major increase in customers getting up and running much faster on their own. This has reduced the load on our account managers and tech support who previously spent much of their time doing live on-boarding wit new customers - sometimes multiple times per customer when customer had multiple uses who each had different questions at different times. Cons The onboarding of AppCues itself was difficult. It took me a lot of sessions with the AppCues staff to get it setup properly on our site. The tool is so robust that I frequently found myself down rabbit holes just trying to get one element set up. They did offer a lot of live support - but I wish it was more intuitive and easy to use on my own. Reasons for choosing Appcues Price Review Source Jessie G. Product Manager Used the software for: 1-3 years ### "LOVE Appcues!" November 21, 2018 5.0 We have been using Appcues to deliver our new release announcements. Being a fast growing software company, we release features usually every week or every other week. It is extremely important we keep all our clients informed and up to speed on the platform's most recent capabilities. We need to be able to easily and quickly inform people of these releases in-app and with context. Appcues has allowed us to ensure people are in the know at all times. Pros Appcues is a great tool. It is extremely user-friendly, allowing you to create impactful flows that help deliver messages, info and helpful tips directly to your customers. The people at Appcues have been amazing since day 1, always checking in to ensure we found success with their product. I have nothing but good thing to say about Appcues! Cons There are one or two UX improvements I would make but overall I can't say there is much I dislike! Review Source Watson Product Manager Used the software for: Less than 1 year ### "Very happy with Appcues" September 19, 2019 5.0 Very happy with my experience. The team we worked with was great and very informative/helpful. Pros Easy to get started and easy to edit along the way. You're not stuck with anything you create and can continually inetrate based on user interactions with your product. Cons Difficult to use the checklist due to changing URLs within an application. Switched from [Braze](https://www.capterra.com/p/155423/Appboy/) Appcues has better functionality for in-app messaging. Still using Braze for Email campaigns. Reasons for choosing Appcues N/A Review Source Training Specialist III Used the software for: Less than 1 year ### "Great Onboarding Solution" December 18, 2018 5.0 Pros We discovered AppCues after making the decision to go with a third-party onboarding software instead of writing it ourselves. This gave us more flexibility in terms of who could control and publish the content (it did not have to be someone on the dev side). We did have some dev and UX involvement initially, but we are pretty much up and running independently now that we have some published flows under out belt. We've used this for onboarding trial users/new customers, feature releases, training notificaitons, and scheduled maintenance notifications so far, but the possibilities seem endless. We do plan to utilize the platform for NPS surveys in the future, but haven't tried it out yet. We have come across a bug or two along the way, but the support team has always been responsive. They have a great trial option as well when evaluating the service. For the price, it was a no brainer for us compared to their competitors and we've been very happy so far. Cons Would be great if they offered an "opt-out" or unsubscribe option. I do worry about users getting annoyed of seeing certain message groups, like training notifications, etc. It would also be great to have a better format for exports, especially when survey results are involved. Right now they are dumped to an excel spreadsheet which we can further manipulate, but it would be great if it were quicker and easier to get to that data. Review Source TJ Tanya J. Sr. Product Marketing Manager Used the software for: Less than 1 year ### "Great Onboarding and Feature Adoption Tool" July 2, 2019 5.0 Appcues has come in hugely instrumental during our first and second quarter this year, both from a planning and execution standpoint. We became Appcues customers towards end of Feb, 2019 and by March we had launched our first big initiative with a team as lean as 2 and half people. Since then, we have been able to launch 2 additional initiatives. Both of which have created great awareness within our customer base. And we continue to monitor the impact and adoption. All this was also possible because of their great customer service that helped walk us through every step. Appcues has a simple intuitive builder interface that allows us to quickly create, launch and iterate on our initiatives. We can gather both high level and detailed insights that can help us interate and improvise. We are very happy with Appcues. Pros 1) The Ease of building and launching 2) Can execute with a lean team 3) Has a great customer success and support team that you can rely on Cons I would like a more indepth analytical Insights displayed within the Appcues UI itself. Currently we get a high-level view within Appcues and for a more detailed view, we require to download a .csv or excel file which is a bit cumbersome. Additionally, Appcues isn't optimized for localization and that is something we would love to have as we are in the global market space. Review Source RH Rachel H. Customer Success Advisor Used the software for: Less than 1 year ### "Build Beautiful In-app Tours, without Coding!" May 15, 2019 5.0 We've enjoyed using Appcues and learning from their wealth of companion resources, especially the Onboarding Academy. We've become a better team and been forced to think more about our customers' viewpoints and experience. Appcues support and their Customer Success reps are also knowledgeable and a pleasure to work with. The company is not only helpful, but fun as well! Pros Appcues is pretty easy to learn and use and very flexible and powerful. It's easy to customize for our tool and brand, and provides a way to onboard our users in a scalable way without taking up precious developer time. Cons It can be a little tricky to use, especially when we get into more complicated use cases. There are occasional bugs (although they are typically fixed quickly). Review Source Chase D. Product Designer Used the software for: Less than 1 year ### "A must-have for a product-led business" September 9, 2020 5.0 We use Appcues to tackle multiple problems across our user funnel. Our team has had great success using it for new user onboarding and product tours, directly improving our activation rates. We also use it to highlight new features for greater adoption and callout webinars, PQLs and opportunities for user feedback. Pros Appcues has helped our team quickly role out in-product communication that drastically improve our users experience and impact key business metrics across our funnel. It's beautifully designed, easy-to-use and excellent for empowering more of our team to run experiments without having to use dev resources - which saves us time and money. Definitely recommend. Every product team should have this tool in their belt. Cons Would definitely love it if Appcues supported mobile apps. Doesn't seem to be an undo option (or at least I can't find) when creating flows. Review Source Tech Writer Used the software for: Less than 1 year ### "Best Product Tour Value for Money" July 2, 2019 5.0 Onboarding customers Showing them how to user our software with quick content Pros 1\. Robust product tour designer has many customization options 2. Quickly create and manage user segments to ensure correct flow targeting 3. Organize flows and access data regarding how they are used by customers Cons 1\. No integration with MadCap Flare 2. Occasional interface problems results in lost work Review Source Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.