# Sana Commerce Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is Sana Commerce the right B2B eCommerce Platform solution for you? Explore 74 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/139645/Sana-Commerce/reviews --- Sana Commerce 4.6 (74) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Reviews of Sana Commerce Ease of use 4.5 Customer Service 4.4 ## Pros and Cons in Reviews MS Mikolaj S ERP ManagerRetail, 11 - 50 employeesUsed the software for: More than 2 years. “For someone being responsible for the ERP, the direct integration is no doubt the most valuable aspect of SANA's solution.“ June 3, 2022 EN Emilio N IT DirectorConsumer Goods, 51 - 200 employeesUsed the software for: More than 2 years. “Customizing business rules is the most challenging because it requires developers to be involved in the process.“ May 10, 2022 NA Nathan A Ecommerce ManagerBusiness Supplies and Equipment, 201 - 500 employeesUsed the software for: More than 2 years. “For example on-site search is really working well for us based on improvements Sana Commerce did, customers that search are converting at 13% compared to customers that do not search converting at 1-2%“ March 28, 2022 JS Jacob S Operations ManagerWholesale, 2 - 10 employeesUsed the software for: 6-12 months. “However a lot of the implementation team is not located in the United States (where we are located) so timing of meetings can be a challenge sometimes.“ July 1, 2021 Ev Edwin v E-commerce managerAutomotive, 51 - 200 employeesUsed the software for: More than 2 years. “The software fits seamlessly with our business processes and our wishes with regards to our sales techniques and (E) marketing strategy.“ May 26, 2021 JS Jacob S Operations ManagerWholesale, 2 - 10 employeesUsed the software for: 6-12 months. “Adding items is a bit cumbersome when building a customer specific webstore.“ July 1, 2021 Ev Edwin v E-commerce managerAutomotive, 51 - 200 employeesUsed the software for: More than 2 years. “This new version offers new capabilities which perfectly match today's web shop requirements and our E-business model.“ May 26, 2021 DS Dean S Managing DirectorWholesale, 51 - 200 employeesUsed the software for: 6-12 months. “Not as easy as other systems to use for the multi channel (the auto uploading of files failed)“ April 19, 2022 ## Showing most helpful reviews Showing 1-25 of 74 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Gaelle E. General Director Wholesale Used the software for: 1-2 years ### "The Best Integrated E-commerce solution for Dynamics GP / Business Central" September 16, 2021 5.0 Implementation was easy, integration into the ERP was a breeze, and the team fully dedicated. Once we were up and running, we were passed to the main support team, who we never had to reach out to, but had access through a ticket system Pros The Sana University has hundreds of youtube videos that tought me all aspects of Sana. The videos are extremely helpful. The ease of customization, page builder is a key aspect of the software. No coding is required and still extremely versatile. Elements on the pages, or products can be shown to all or part of the customers based on their customer group or geographic location. All this at a click of a button. Translation into another language are easily added, when needed. Being a hosted solution, there was no server management which was amazing. Cons There is nothing I can find that I did not like about Sana. We had 0 downtime in the 12 months we have been using the product. Reason for choosing Sana Commerce We choose it for the ease of use, flexiblity, being a hosted solution, and a professional/international outfit. Switched from [Magento GP Connect](https://www.capterra.com/p/161390/Magento-GP-Connect/) Magento needed coding expertise for all aspects of the previous site, from page building blocks to other layouts. We needed to outsource all changes to developers, with no flexibility. Being on Magento, we had to pay for hosting fees, and have server maintenance, which also had a high cost. Adding the hosting fees and the developer fees + connector together made it a more expensive solution, even tough we were on the Open-Source Magento. I wish I had found Sana earlier. Review Source Response from Sana Commerce November 10, 2021 Hi Gaelle, Thank you for your review! Our product was built specifically to facilitate the points you mentioned, like the intuitive page builder, easy-to-use admin panel, product segmentation, and geo-targeting. We aim to make our product as simple to setup and easy to use as possible. Thank you for taking the time to write about your experience! Best of luck going forward, Michiel Schipperus, CEO KH Kaspar H. E-Commerce Manager Building Materials Used the software for: 2+ years ### "A great CMS partner that perfectly complements your ERP-system." July 19, 2021 5.0 Our company sells many items, 12.000+, to a whole industry here in Denmark and abroad. We have more than 2500+ customers and they all have separate sales agreements with their own discounts and special prices. We chose Sana because it allows us to do business our way, as we want it. We did not want to conform to a CMS system rather than have the CMS system work for us instead, as Sana does out-of-the-box. Pros The way Sana works so well with Business Central 365. I also had the pleasure of working with NAV2018 and Sana. That was also good but with BC there are so many cool new features and possibilities. The customer service is also excellent. Cons I feel there there needs to be more focus on the tablet / mobile phone design of various pages and the general setup. The responsive designs are not always good enough for our needs. Alternatives considered [Drupal](https://www.capterra.com/p/119594/Drupal/)[Adobe Commerce](https://www.capterra.com/p/227129/Magento-Commerce/) Reason for choosing Sana Commerce Sana was the one system that best suited our needs. Switched from [Dynamicweb](https://www.capterra.com/p/132066/Dynamicweb/) They could not offer the same as Sana could Review Source Response from Sana Commerce September 1, 2021 Hi Kaspar, Thank you for your review! I'm pleased to hear how well Sana Commerce is working for you and your business needs. I'm also happy to hear that our CMS system, as it's available out of the box, allows you to do business the way you want to. Despite the frequent changes of customer success managers, I hope they've helped and guided you well through the process. Cheers to your continued success! Kind regards, Michiel Schipperus, CEO of Sana Commerce DL Dennis L. IT manager Apparel & Fashion Used the software for: 1-2 years ### "Oke but not perfect" April 25, 2022 3.0 Overall Sana is great for companies without people knowing what to do but if you want to go a little further possibilities are few. Pros Intergration with Dynamics Nav was easy to setup. For basic use Sana is good to work with. Cons Reporting/Analytic is not possible. There is no way to do any research on customers, products and sales. We use Sana commerce 9.3 and add-ons are not updated anymore. Upgrade to Cloud Commerce would be very expensive. Creating a website in different languages is a pain in the ... Constantly switching between languages, reloading pages, just to update one article. Switched from [Online Auction System](https://www.capterra.com/p/177650/Ecommerce-Marketplace-Solution/) We switched to Navision ERP Review Source DS Dean S. Managing Director Wholesale Used the software for: 6-12 months ### "Easy to use and well integrated" April 19, 2022 5.0 Really good. The system works and works well. Pros The software works beautifully within Microsoft Business Central. It is cloud bases and keeps on improving. The interface is easy to use and helps to make building a website no problem Cons Grouping options. Not as easy as other systems to use for the multi channel (the auto uploading of files failed) Alternatives considered [WordPress](https://www.capterra.com/p/131687/WordPress/) Reason for choosing Sana Commerce The integration Switched from [Online Auction System](https://www.capterra.com/p/177650/Ecommerce-Marketplace-Solution/) Magento was utter rubbish. No integration, very hard to use, very expensive to change and constantly changing with parts that fell over. Review Source RK Rick K. VP Sales Wholesale Used the software for: 2+ years ### "Kinsey Archery Sana Review" December 4, 2019 4.0 Pros There is a lot of flexibility with setup and administration by the user. We can set up our menu structure, product pages and item detail page. We can change the click through boxes on the home screen based upon current promotions. Sana pulls quantity and pricing directly from our NAV/ERP system instead of syncing which leads to better data quality and less order errors. Cons I like to be able to do more filtering in the side bar. While we operate a B2B site, our customers are expecting many of the same functionality as the B2C sites they use as consumers. Today the best websites seem to be based on how quickly a person can find an item using a search bar and filters. We're currently working on this with Sana and implementing another product, Perfion, to assist with better data management and increasing searching/filtering capabilities. Switched from [ExpandIT Mobile Service](https://www.capterra.com/p/120932/ExpandIT-Mobile-Service/) Expandit wasn't as fully integrated with NAV as Sana. Expandit also didn't have near the flexibility or functionality as Sana Review Source GR Gary R. Vp of operations Wholesale Used the software for: 2+ years ### "Best E-Commerce solution for SAP B1" February 11, 2021 5.0 Very satisfied Pros By far the best e-commerce platform that integrates fully with sap business one. The new sana cloud platform is super modern and gives us a lot of flexibility to design with limited coding while offering our customers a dynamic experience. Sana has a really modern look and feel along with constant innovation that is super specific to sap B1 and our needs. Cons sana team has done a great job to get us through any pain points. So at this time none to relay Alternatives considered [Shopify Plus](https://www.capterra.com/p/171845/Shopify-Plus/)[Adobe Commerce](https://www.capterra.com/p/227129/Magento-Commerce/) Reason for choosing Sana Commerce Sana is really designed for wholesale vs others. Also the price fit our budget. Switched from [BigCommerce](https://www.capterra.com/p/131883/Bigcommerce/) It wasn’t integrated with sap business some Review Source Response from Sana Commerce February 17, 2021 Hi Gary, Thank you so much for your review! I'm glad to hear that you are satisfied with Sana Commerce. We're happy to contribute to your e-commerce journey. JS Jacob S. Operations Manager Wholesale Used the software for: 6-12 months ### "B2B E-Commerce Review" July 1, 2021 4.0 SANA was good to work with. However a lot of the implementation team is not located in the United States (where we are located) so timing of meetings can be a challenge sometimes. A lot of the work was done in the overnight hours and therefore could not be tested until the next day. The process sometimes would drag on longer than needed since there was no immediate feedback by us or the SANA team. Pros I like that it integrates directly into SAP Business One. Cons Adding items is a bit cumbersome when building a customer specific webstore. I also wish business partners were able to see their part numbers that are tracked within SAP Business One. Alternatives considered [BigCommerce](https://www.capterra.com/p/131883/Bigcommerce/)[Shopify](https://www.capterra.com/p/83891/Shopify/) Reason for choosing Sana Commerce SANA does directly integrate into SAP Business One which is where all of our inventory is managed. The alternative solutions would have cost a similar amount, and would have needed a third party "plug-in" to integrate into SAP Business One. Review Source Response from Sana Commerce September 1, 2021 Hi Jacob, Thank you for leaving your review. I'm glad to hear that you're enjoying the benefits of ERP-integrated e-commerce without a third-party plug-in. We appreciate your feedback and are currently improving our customer service to offer you and all our customers the best possible solution. Additionally, we are adding an implementation team in the U.S. time zone to support our customers in the U.S. even better. Best regards, Michiel Schipperus, CEO of Sana Commerce Rogelio R. IT Applications Coordinator Construction Used the software for: 1-2 years ### "Rogelio Reséndiz " November 19, 2020 5.0 I like the tool, it is very simple, they have everything perfectly documented and the after-sales service is wonderful, SANA normally seeks customer satisfaction. Pros If you are an Administrator or an end user, the tool is very simple to use, very intuitive, the native integration with our ERP's is the best. Cons Perhaps the dependency on SANA could be high, the more functionality we develop, the higher the cost of maintaining the product. Alternatives considered [Adobe Commerce](https://www.capterra.com/p/227129/Magento-Commerce/)[SAP Customer Experience](https://www.capterra.com/p/77372/SAP-CRM/)[Pepperi](https://www.capterra.com/p/146870/Pepperi/)[Corevist](https://www.capterra.com/p/136080/Corevist/) Reason for choosing Sana Commerce Because cost-benefit is what we were looking for, it complied very well with the functionalities and expectations that we set at the beginning of the Project. Review Source EP Emily P. Digital Marketing Consumer Goods Used the software for: 2+ years ### "Perfect fit for a manufacturer" June 22, 2022 5.0 Pros We were able to build two stores, an ordering portal for our distributors and a simple ecommerce engine for the public. This allowed for greater flexibility in design and messaging. Cons We are on an old version so having alt tags from some images is not available in our version. We are upgrading though and all the functionality we wanted will be available. Reason for choosing Sana Commerce They had an integration with our ERP, Great Plains. Review Source ED Esteban D. eCom Manager Business Supplies and Equipment Used the software for: 2+ years ### "Great tool but, Don't customize your ERP too much" December 18, 2020 4.0 The KAM service is really good but the development is really slow. Having an admin is great for your own team to administrate the platform Pros It has a lot of B2B and B2C features, this way you can offer your clients what they need. The look and feel is simple and helpful and the one step checkout is good for CR% Offers a lot of customization, especially if you have an ERP system Cons We had very customized ERP rules and asked for a lot of "bad customizations". When we realized our error and tried to go back, there is no default option to go back, You have to ask for a entirely new development. Also the development service is only available at tuesdays and thursdays, that makes the fixes and devs really slow. Switched from [Miva](https://www.capterra.com/p/83913/Miva-Merchant/) Because we wanted a more robust platform that could manage B2B rules Review Source EE Emanuel E. Ing. Wholesale Used the software for: 6-12 months ### "La plataforma para venta en linea más completa y robusta." June 25, 2021 5.0 Los clientes están satisfechos con el proceso de compra, refieren que es rápido y practico ademas que pueden usar cualquier método de pago, ademas pueden ver en tiempo real estado del pedido, numero de guía y paquetería, estado de envío, facturas, existencias al momento. Pros Es una plataforma sumamente facil de manejar su diseño y estructura hacen facil la compra y venta por medio de internet. La experiencia de compra es practica y amigable tanto para el cliente como el vendedor. Siempre tenemos soporte técnico en todo momento para resolver los problemas y dudas. Sana Commerce siempre ofrece estrategias para seguir mejorando y vender más. Cons La plataforma no ofrece de manera inicial ordenar los productos de venta por precio o por existencia. Se tiene que adquirir una adaptación con costo para poder tener esta simple función. Alternatives considered [Adobe Commerce](https://www.capterra.com/p/227129/Magento-Commerce/) Reason for choosing Sana Commerce Es más completo Sana Commerce Switched from [PrestaShop](https://www.capterra.com/p/134005/PrestaShop/) Por la conectividad con Mircrosoft Dynamics Nav Review Source Response from Sana Commerce September 1, 2021 Hi Emanuel, Thank you for your review! I'm glad to have you as a customer and that we support your business in the ways you need. Your feedback is valuable to us, and we hope to give you an even better experience with our continued partnership. Did you know you can share your ideas in Sana Online Help with our product team? In this way, we hope to expand our out-of-the-box functionalities with customer ideas. Please share your thoughts with us so we can put them in our future roadmap. Best regards, Michiel Schipperus, CEO of Sana Commerce ML Mark L. E-commerce Wholesale Used the software for: 6-12 months ### "Reliable and professional e-commerce platform" November 26, 2019 5.0 Sana offers us the tools to build a professional feature rich e-commerce environment where we can engage with our customers and prospects. Pros Professional product, good customer support and tight integration with our ERP Cons sometimes pinpointing the cause of errors is troublesome. Hopefully the upgrade from 9.0 to 9.3 will resolve (part of) this issue Alternatives considered [Adobe Commerce](https://www.capterra.com/p/227129/Magento-Commerce/) Reason for choosing Sana Commerce Sana really taps into our ERP: integration instead of interfacing Review Source SG Silvia G. Ingeniero de Aplicativos Construction Used the software for: 6-12 months ### "Deploymen" November 25, 2020 4.0 In general good, although the time difference between the countries makes a quick analysis and attention difficult. Pros The box product is extensive, which makes it easy to meet most of the requirements for its use Cons It is difficult to establish business rules, as well as to develop them due to their high cost. Alternatives considered [SAP Customer Experience](https://www.capterra.com/p/77372/SAP-CRM/)[Pepperi](https://www.capterra.com/p/146870/Pepperi/)[SAP BusinessObjects Business Intelligence](https://www.capterra.com/p/92075/SAP-BusinessObjects/) Reason for choosing Sana Commerce for having direct connection with SAP ECC and SAP B1 Review Source SK Sam K. Ecommerce Operations Technical Coordinator Music Used the software for: 6-12 months ### "Sana Commerce Review" May 16, 2022 5.0 Overall a good experience. The Sana team i work with are very helpful and friendly, Any customisations are completed swiftly and as requested. Some of the team i work with are/have been based in Ukraine and i must commend them on their professionalism and strength in such hard times. We are truly appreciative and thankful for all of your hard work. Pros The Sana Commerce product is well laid out and easy to use. The Sana team are very attentive and helpful with queries and questions. Due to the nature of our business we have needed very specific modifications and the developers always deliver to a high standard. Cons There could be wider range of "ready-to-go" applications or connections rather than needing to add/integrate some of them. I find the "help" section and documentation could be better. I often search within the help area before reaching out, but my answer is sometimes not there. Or it is there but not returned when using search function. Review Source BB Barbara B. Communication & Projects Chemicals Used the software for: 1-2 years ### "Perfect for a large database" November 29, 2021 4.0 Ticket system works well & regular follow-up Pros The live connection with our ERP system, SAP Business One, makes it possible to easily & quickly manage all the changes in our large database of products, prices, availability and customers Cons Customizations can take some time and the cost can also add-up, so it's important to optimally use the standard features & options Review Source DP Dale P. CIO Chemicals Used the software for: 2+ years ### "Works as promised." March 10, 2021 4.0 I enjoy working with the Sana team. The dev team is very skilled and knowledgeable about the product. They are thorough in their work. Pros We were able to get from purchase to first sale in just a few months. Even though we needed to customize, we were still able to move rapidly. Cons There are some great features such as the in-site editor but I wish it allowed even more control over small aspects of the site. Review Source WJ Wibke J. Ecommerce manager Construction Used the software for: 2+ years ### "Sana - a strong partner for more than 5 years" August 4, 2020 5.0 Pros very stabile and reliable product, high expertise of product development, partnership with high valued players within the ecommerce world (such as Ingenico as payment provider) Cons it's origin lies in B2B, that makes Sana not always the first adapter for trends within the B2C world, but they are working on it. Within a couple of weeks they'll launch a new version which is far more based on B2C needs Review Source MM Marco M. Head of eCommerce Consumer Goods Used the software for: 2+ years ### "Great B2B software" January 29, 2021 4.0 Pros \- Native integration into AX/SAP - Easy to implement - Ease of use - UI both frontend and backend looks clean and professional - Great customer support - Very professional company Cons \- Pricey - Hard and expensive to customize - Origin is in B2B, thats why it lacks some B2C functionalities , but the new version will address it Review Source RN Rafael N. COO Chemicals Used the software for: 1-2 years ### "Great solution for mid size business" November 19, 2020 5.0 Great experience. Pros Easy communication with our ERP A lot of information for begginers Cons For advanced solutions, customizations need to be made Alternatives considered [Adobe Commerce](https://www.capterra.com/p/227129/Magento-Commerce/) Reason for choosing Sana Commerce Price, Technical needs and easy to use Review Source SV Sjoerd V. Online Marketeer Transportation/Trucking/Railroad Used the software for: 1-2 years ### "Great software as integrated solution" November 19, 2020 5.0 Really happy with this software. Pros We love the fact that Sana seamlessy integrates with our SAP. We can provide our customers the same experience offline now also online! Cons There are some improvements possible on the backend for content. Review Source JT Josh T. Communications Manager Telecommunications Used the software for: 1-2 years ### "Great, easy to use and implement solution for e-commerce" December 17, 2020 5.0 Pros Ease of use, direct integration with Microsoft Dynamics GP, user-friendly interface Cons Not really much! There could be a few more design options, but that's a minor gripe about a great solution. Review Source FC Francis C. Operations Director Used the software for: ### "Domus Lighting and Sana Commerce" June 3, 2016 5.0 We now have a single source of truth for our products and our product attributes that we have never had before and we are leveraging our investment in our ERP system. As a B2B company, our customers love it. They can see their own real-time individual pricing and availability online and place orders directly through to our ERP system. This eliminates time and effort on our end and empowers customers to make their own decisions and find information easily and quickly. Customising certain things are a little hard if you want your website pixel perfect to your design. However, keeping the design locked and structured also helps as it enforces consistency across the site which is important. This is not necessarily a bad thing. Some customers have decided not to use the system because they only want to use their own ERP system within their business which I can understand. However, having a login to our system available to them if and when they want it future proofs Domus Lighting for when B2B ecommerce becomes more mainstream. Overall, our experience has been very positive with Sana Commerce. It was easy to implement, and now provides seamless integration with our ERP system with a beautiful responsive design which we have never had before. Review Source JD Joe D. E-Commerce Project Manager Retail Used the software for: 6-12 months ### "Sana Interface to ERP" August 4, 2020 4.0 Moving B2B business onto the internet Pros ERP integration was really straighforward Cons Indexing and crawling has proved to be a significant issue Review Source VR Verified Reviewer Ingeniero Construction Used the software for: Less than 6 months ### "Buena solución para el comercio electrónico" March 2, 2023 5.0 Pros Es muy fácil de utilizar, con un buen soporte técnico para resolver cuestiones y problemas. Cons Llevo poco tiempo usándolo, pero quizás destacaría la forma de ordenar los informes, pero por lo demás funciona correctamente. Review Source SC Simone C. IT Manager Industrial Automation Used the software for: 1-2 years ### "Great product with many out of the box features" November 23, 2019 5.0 Pros Customization, Customer Support, Perfect sync with ERP, Ease of use Cons Lacking of better frontend customization. Review Source Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.