---
title: "Prolo Store Locator Software Pricing, Alternatives & More 2026 | Capterra"
description: "With the help of Capterra, learn about Prolo Store Locator Software - reviews, pricing plans, popular comparisons to other GIS products and more."
source_url: "https://www.capterra.com/p/140177/Prolo-Store-Locator/"
page_type: "product"
language: "en"
publication_date: "2026-09-28"
---

# 

 Prolo Store Locator Software Review 2026: Features, Integrations, Pros & Cons

Last updated on September 28, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews)

Prolo Store Locator

## What is Prolo Store Locator?

Add a store locator to your website in minutes-no coding or API keys required. Easily integrate this map onto any website. The map is clean and intuitive as well as fully responsive so it works across all devices. Your customers will automatically be shown the closest location and they can interact with the map to find more info on locations or directions from Google Maps. Recent upgrades have improved international coverage.

## What is Prolo Store Locator used for?

[Store Locator](https://www.capterra.com/store-locator-software/)[GIS](https://www.capterra.com/gis-software/)

Top alternative

Featured

Overall rating

Based on 27 user reviews

Reviews sentiment

Positive

89%

Neutral

7%

Negative

4%

Starting price

$20

Flat Rate, Per Month

Free trial  
available

Free version not included

Capterra Shortlist charts the highest-rated and most popular products...

Our "Best of" badge program showcases products with the highest ratings...

Our "Best of" badge program showcases products with the highest ratings...

Do you work for Prolo Store Locator?[Manage this product listing](https://www.g2.com/products/prolo/claim_requests/new?auto=true)

## Compare with a popular alternative

Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status.

### Prolo Store Locator

4.3 (27)

VS.

[4.9 (23)](https://www.capterra.com/p/140183/MetaLocator/reviews/)

Starting Price

$20

Flat Rate, Per Month

Starting Price

$19

Per Feature, Per Month

Free Trial

Free Version

Pricing Options

Free Trial

Free Version

Ease Of Use

4.4 (27)

Ease Of Use

4.6 (21)

Value For Money

4.6 (23)

Value For Money

5.0 (20)

Customer Service

4.3 (26)

Customer Service

4.8 (21)

## Prolo Store Locator alternatives

Highest Rated

[5.0 (22)](https://www.capterra.com/p/150462/Storepoint-Store-Locator/reviews/)

Starting price

$25.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

100%

of reviewers

rated it above 4 stars

[4.8 (31)](https://www.capterra.com/p/235980/GMB-Reporting-Tool/reviews/)

Starting price

$4.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

100%

of reviewers

rated it above 4 stars

[Storemapper](https://www.capterra.com/p/140184/Storemapper/)

[4.8 (53)](https://www.capterra.com/p/140184/Storemapper/reviews/)

Starting price

$69.99

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

100%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/140184/Storemapper/)

[Woosmap](https://www.capterra.com/p/174343/woosmap/)

[4.7 (34)](https://www.capterra.com/p/174343/woosmap/reviews/)

Starting price

Contact vendor for pricing

Pricing Options

Free Trial

Free Version

User Rating

94%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/174343/woosmap/)

[View all alternatives](https://www.capterra.com/p/140177/Prolo-Store-Locator/alternatives/)

## FAQs about Prolo Store Locator

Overview

### Which roles and teams benefit most from Prolo Store Locator?

Prolo Store Locator is most used by founders, owners, and business development leaders managing retail distribution and customer access. Marketing and brand teams use it to promote nearby stockists in campaigns, while ecommerce developers, software engineers, and IT managers add and maintain location search tools on websites. Sales leaders support dealer and retailer discovery.

Answer based on 25 reviews

Overview

### What company size and specific industries is Prolo Store Locator built for?

Prolo Store Locator is designed for businesses of any size that make physical products and sell them through retail stores. It suits consumer goods, manufacturing, and other product-focused industries that need to help customers locate items in-store.

Features and Usability

### What are the key features of Prolo Store Locator?

Prolo Store Locator offers API access, automatic location detection, geolocation, and distance calculation for finding nearby stores. Its mapping, directions, and search/filter features support location lookup, while multi-location management, reporting/analytics, third-party integrations, website integration, widgets, mobile access, customizable branding, and white label options cover broader deployment.

Pricing

### How much does it cost and what fees or limitations are included?

Prolo Store Locator starts at $20 per month for the Basic plan, which includes 500 locations and 2,000 map loads. The $40 Standard plan adds 1,000 locations, 5,000 map loads, and custom map themes, while the $80 Premium plan includes 5,000 locations, 10,000 map loads, custom themes, and white label. A free trial is available.

Answer based on 3 reviews

Integrations

### Which third-party tools and platforms does Prolo Store Locator integrate with?

Prolo Store Locator integrates with 5 third-party platforms: Google Analytics 360, Shopify, Squarespace, Wix, and WordPress. It connects store-locator functionality with analytics, ecommerce, and website-building tools, covering common setups for tracking traffic and embedding location features across storefront and content sites.

Answer based on 1 reviews

Getting Started and Support

### What training and onboarding options does Prolo Store Locator offer?

Prolo Store Locator provides documentation for training and onboarding. Documentation gives teams written reference material for reviewing setup steps, product features, and configuration details at their own pace.

Answer based on 1 reviews

Getting Started and Support

### What customer support options does Prolo Store Locator offer?

Prolo Store Locator provides Email/Help Desk, FAQ/Forum, and Chat support. Users have reported mixed experiences with customer service, including canned replies and little follow-up after sending screenshots, while others mention support in connection with analytics and map design questions.

Answer based on 2 reviews

## Features

AI summary

Based on 88 GIS reviews

Capterra data shows that buyers of store locator software rank the following features as their top priorities:

-   **Mapping** (**72%** of reviewers rated this feature as critical)
-   **Website Integration** (**64%**)
-   **Search/Filter** (**47%**)

Prolo Store Locator supports all three of the features reviewers value most: **Mapping**, **Website Integration**, and **Search/Filter**. Together, these capabilities help businesses display store locations clearly, connect the locator directly to their website experience, and make it easier for customers to find the right location based on their needs, allowing teams to improve discoverability and support faster location-based decisions.

API

Application programming interface that allows for integration with other systems/databases

Automatic Location Detection

Determining the physical location of a device in real-time

Directions

Instructions for reaching a destination

Distance Calculation

Calculate distance between different locations and coordinates

Geolocation

Determines the location of a device using GPS or an IP address

Mapping

View, create, and interact with maps and other geographic data

Prolo Store Locator 14 features

### All Features
- API: Application programming interface that allows for integration with other systems/databases
- Automatic Location Detection: Determining the physical location of a device in real-time
- Directions: Instructions for reaching a destination
- Distance Calculation: Calculate distance between different locations and coordinates
- Geolocation: Determines the location of a device using GPS or an IP address
- Mapping: View, create, and interact with maps and other geographic data
- Mobile Access: Access software remotely via mobile devices
- Multi-Location: Manage and support multiple locations
- Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data
- Search/Filter: Search and filter data across systems to locate required information by entering keywords or certain criteria
- Third-Party Integrations: Set up connections to third-party platforms to improve business processes
- Website Integration: Seamlessly integrates with 3rd party websites
- White Label: Ability that lets users rebrand the software to make it look like their own
- Widgets: An extended application or connector that enables users to perform additional services with their current set of tools

---

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Features

4.0 (25)

4.0

Based on 25 reviews

## Pricing

Value for money

4.6 (23)

Free Trial

[View pricing plan details](https://www.capterra.com/p/140177/Prolo-Store-Locator/pricing/)

Basic

$20.00

Flat Rate,Per Month

It includes:

-   2000 Map Loads
-   500 Locations

Standard

$40.00

Flat Rate,Per Month

It includes:

-   1000 Locations
-   5000 Map Loads
-   Custom Map Themes

Premium

$80.00

Flat Rate,Per Month

It includes:

-   10000 Map Loads
-   5000 Locations
-   Custom Map Themes
-   White Label

Custom

$150.00

Other,

Value for money

4.6 (23)

4.6

Based on 23 reviews

## Integrations

[

WordPress](https://www.capterra.com/p/131687/WordPress/)[

Wix](https://www.capterra.com/p/169007/Wix/)[

Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[

Shopify](https://www.capterra.com/p/83891/Shopify/)[

Squarespace](https://www.capterra.com/p/143461/Squarespace/)

Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

## Support, customer service and training options

Customer Service

4.3 (26)

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

Customer Service

4.3 (26)

4.3

Based on 26 reviews

## User reviews

Overall rating

4.3

Based on 27 reviews

Filter by rating

Counts reflect reviews available in this feed.

5(13)

4(11)

3(2)

2(1)

1(0)

Mentioned topic

Recent reviews first, then most helpful

BD

Business Development

Business Development

Used the software for: 3-5 years

### "The best store locator for the money"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

November 27, 2018

Nothing but good things

Pros

Extremely easy to setup, add data and use. By far the best value for the money. Basic service for smaller companies that cannot afford more advanced store locators. We have never had a problem and neither have our customers

Cons

No cons but one improvement, which i am not sure is possible, is if the software can recongize that if on an uploaded file (excel, cvs) that if there are only 4 digits for the zip code then it will automatically enter the 1st digit at 0 as sometimes spreadsheets will not have the zero by default

OF

Officer

Officer

Used the software for: 1-3 years

### "Easy to use and easy to manage"

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

4.0

4.0

Likelihood to Recommend

8/10

June 11, 2017

Pros

Easy to use and easy to manage and add dealers. show distance to target. working fast and without any bags.

Cons

Can not control the perimeter of the search. It set for 50 mile, I would like to be able to change it to 25, 100 or 200 miles.

OW

Owner

Owner

Used the software for: I used a free trial

### "Locations are way off"

2.0

Overall Rating

2.0

2.0

Ease of Use

5.0

5.0

Features

3.0

3.0

Customer Service

1.0

1.0

Likelihood to Recommend

0/10

October 25, 2019

I've contacted customer support with screenshots of the Prolo map vs. Google map (Google is accurate) and I've had no response other than the canned "we'll get back to you shortly".

Pros

It was easy to set up. I use a drag n drop website builder (WebEasy) and while doing the review within the WebEasy, the Prolo result was, visually, all messed up but when I FTP uploaded the files to my host, it displayed fine within my browser. Uploading addresses into Prolo was easy, no problems there.

Cons

The locations are way off compared to where they physically are. I'm on Vancouver Island, BC and the customers I've checked locally, are no-where near where the Prolo map shows them. Maybe it's different in the US but I can't use this.

SE

Software Engineer

Software Engineer

Used the software for: 1-3 years

### "Best locator ever"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

November 27, 2018

Pros

Easy to use, working great mostly on all the websites.

Cons

No specific problem but price can be cheap

IM

IT Manager

IT Manager

Used the software for: Less than 1 year

### "Since new features added its easier to update. Support has been very supportive."

4.0

Overall Rating

4.0

4.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

July 20, 2017

Easy implementation for our web page. Actually works with 10 digit zip codes and Canadian postal codes.

Pros

It was super easy for our web developer to add this store locater to out web page. Our customers and our customer service people like it. The recently added feature to remove the entire list and replace has mad it much easier to update.

Cons

At first it was amost impossible to replace the entire listing of stores. It is probably more of a factor for our product since it is in over two thousand stores.

C&

Co-Founder & CEO

Co-Founder & CEO

Used the software for: 3-5 years

### "Prolo is awesome!"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

October 6, 2025

Pros

It's so easy to add locations and it's so easy for our consumers to search their location and find our product!

Cons

I see no cons about Prolo especially given the low cost.

DM

Digital Marketing Leader

Digital Marketing Leader

Used the software for: Less than 1 year

### "Easy to use Product Distribution Locator"

4.0

October 24, 2018

Pros

Easy to Use platform that can be easily implemented on a microsite

Cons

Not overwhelming customizable to specific product categories

HO

Head of Product

Head of Product

Used the software for: 3-5 years

### "Fast integration we've done yet. Highly recommended!"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

8/10

June 8, 2017

Pros

The ease of use and convenience Integration is simple and effective Customization of retailer is time-consuming but still logical

Cons

Lacks the option to see all locations, regardless of proximity to current location Auto-populate retailers when added to Stitchlabs.com Show location on rollover so user doesn't have to click to view on map Add link for customer to view directions and store hours Customize data/range on analytics to view month-over-month traffic

PR

President

President

Used the software for: 1-3 years

### "a few bugs but mostly easy to use"

5.0

Overall Rating

5.0

5.0

Ease of Use

3.0

3.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

8/10

June 13, 2017

Pros

existing address/store database is great, easy for my customers to use so that is helpful, easy to plug into SquareSpace

Cons

There a few bugs- sometimes won't let me add new customers, sometimes misses street addresses in listing

DO

Director of Business Development

Director of Business Development

Used the software for: Less than 1 year

### "Baseball Treasure™ Collectible Coins Uses Prolo Finder As Its Treasure Map"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

October 26, 2018

This is an ideal tool for a retail company who is trying to amplify its message for establishing a brick and mortar presence.

Pros

Prolo Finder is not only easy to use, our interns jumped right in with no learning curve and its affordability for a start up is a big help.

Cons

not all store locations were listed, but fairly easy to add them.

[View all Reviews](https://www.capterra.com/p/140177/Prolo-Store-Locator/reviews/)

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