# MetaLocator Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Is MetaLocator the right Store Locator solution for you? Explore 22 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/140183/MetaLocator/reviews

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MetaLocator

4.9 (22)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

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Last updated March 13th, 2026

# Reviews of MetaLocator

Ease of use

4.6

Customer Service

4.8

## Pros and Cons in Reviews

Flavio M

General ManagerMachinery, 1,001 - 5,000 employeesUsed the software for: More than 2 years.

“MetaLocator is very flexible and allows for very interesting integrations (we use mostly Salesforce).“

August 19, 2025

AR

Amber R

Sr. Manager - Partner LoyaltyConsumer Goods, 1,001 - 5,000 employeesUsed the software for: 6-12 months.

“The customer support has probably been my favorite aspect of working with MetaLocator.“

August 22, 2025

JD

Jessica D

Digital Strategy ManagerBusiness Supplies and Equipment, 1,001 - 5,000 employeesUsed the software for: More than 2 years.

“The amount of customization is phenomenal.“

September 18, 2024

## Showing most helpful reviews

Showing 1-22 of 22 Reviews

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Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

David V.  
Lead Developer  
Marketing and Advertising  
Used the software for: 2+ years

### "Unbeatable functionality for the price"

August 19, 2025

5.0

Excellent and a perfect solution for franchises and multi-units at a reasonable price. I can't find this combination anywhere else.

Pros

I really liked how easy it was to add and edit locations and their individual data. The UX/UI controls were also very easy to use.

Cons

Some of the advanced settings were a little more difficult to understand at first, but the initial support I received during the setup process was super thorough and helped me get through those settings for our desired outcome.

Alternatives considered

[WordPress](https://www.capterra.com/p/131687/WordPress/)

Reason for choosing MetaLocator

Ease of use was superior compared to building it out ourselves.

Review Source

AR

Amber R.  
Sr. Manager - Partner Loyalty  
Consumer Goods  
Used the software for: 6-12 months

### "Great experience & top tier service!"

August 22, 2025

5.0

Overall my experience with MetaLocator has been great. I would recommend them to any business looking for this type of solution.

Pros

The customer support has probably been my favorite aspect of working with MetaLocator. They had a great onboarding process getting us up and running with our new Dealer Locator and have been able to quickly support with any issues or questions that we have had along the way. The platform is easy to use and makes things rather self-sufficient which is great. Also, in comparison to other vendors we have used in the past the service and experience is substantially better and at a better price point for what you get.

Cons

There really haven't been many negatives when it comes to working with MetaLocator. I think just noting an area of improvement (which I believe they are looking into) would be to allow for SSO for crowdsourcing accounts.

Alternatives considered

[Bullseye Store Locator](https://www.capterra.com/p/144509/Bullseye-Store-Locator/)

Reason for choosing MetaLocator

Had better features and better pricing for what we were looking for.

Switched from

[SOCi](https://www.capterra.com/p/173850/SOCi/)

They didn't offer the features we needed. There were always issues and had horrible customer service.

Review Source

MH

Missy H.  
Administrative Assistant  
Consumer Goods  
Used the software for: 1-2 years

### "Great overall experience"

September 9, 2025

5.0

Great for our service centers to be found. We link this with our website so that visitors can find service centers in their area through the Meta locator.

Pros

Customization and ease of use. very customizable for our business needs, easy to update information for our customers to find what they need.

Cons

nothing comes to mind. overall, I have had a great experience using the Meta Locator for our service centers.

Review Source

VW

Victoria W.  
Marketing Manager  
Machinery  
Used the software for: 6-12 months

### "Marketing Manager"

September 9, 2025

5.0

My experience has been extremely positive. I had a unique territory coverage and received all the help I needed to make it work. Love the ability to hide and show different fields.

Pros

MetaLocator is super easy to use. I tested a number of programs and this one was by far the best. The customer support is amazing. I love the ability to simply message someone and get answers immediately.

Cons

I have not had any issues. Each time I was faced with a challenge in the system, I sent a message and had an answer that day or shortly thereafter.

Alternatives considered

[Storemapper](https://www.capterra.com/p/140184/Storemapper/)

Reason for choosing MetaLocator

Easier to use and the help I received in setting up during the free trial.

Review Source

JC

Jenna C.  
Digital Marketing Specialist  
Building Materials  
Used the software for: 6-12 months

### "A great solution for complex organizations"

March 21, 2025

5.0

MetaLocator has been excellent - from the consideration phase, through to implementation and support, we've been pleasantly surprised by both the platform and the team supporting our company.

Pros

The implementation team listened carefully to the problems we were looking to solve with our locator tool. Additionally, they were thoughtful in their strategy concerning how the locator should be built to improve the user experience.

Cons

MetaLocator's functionality is so much better than our previous platform. One con is that, after implementation, the support team doesn't support CSS changes. But, that is also standard and makes a lot of sense of many reasons.

Alternatives considered

[Bullseye Store Locator](https://www.capterra.com/p/144509/Bullseye-Store-Locator/)[Maply](https://www.capterra.com/p/161698/Geolytics/)[Where to Buy](https://www.capterra.com/p/213545/Where-to-Buy/)

Reason for choosing MetaLocator

Functionality, enhancement customization, analytics, self-service/line of site to data

Switched from

[Rio SEO](https://www.capterra.com/p/153650/Rio-SEO/)

We lacked functionality, the ability to make enhancements, insights into the tool's engagement. Additionally, we had no platform access and a limited line of site to data inputs and how they were being ingested by their platform.

Review Source

Response from MetaLocator

March 31, 2025

Thank you so much for the positive review. I know your team did a lot of research before selecting MetaLocator and so these great comments are all the more meaningful. P.s. we certainly do support CSS changes, and so reach out to support@metalocator.com to follow-up. They can help you engage with our Enterprise Services team if you need our help to write custom CSS, but you can also DIY if you have that expertise.

Flavio M.  
General Manager  
Machinery  
Used the software for: 2+ years

### "Great partner for your Marketing Stack."

August 19, 2025

5.0

We've been using Metalocator for years now and we don't plan to switch anytime soon. The cost benefit is impressive.

Pros

MetaLocator is very flexible and allows for very interesting integrations (we use mostly Salesforce). Also the support is impressive. I had the opportunity to meet \[sensitive content hidden\] several times and he is awesome.

Cons

Sometimes it takes a bit to understand why something isn't working right, but those are rare occasions and usually the support is right there to help out.

Review Source

AB

Anita B.  
VP  
Alternative Medicine  
Used the software for: 2+ years

### "Best locator service we could find"

September 9, 2025

5.0

We have been using Metalocator for many years now and it always works and updates are easy and fast to do.

Pros

Metalocator offered all the services we wanted to make it easy for patients to look for doctors and clinics offer Plaquex treatments. They offer several templates with various funtions and designs. The set up was quite easy and support was almost immediate and very helpful. For the price they offer a great service.

Cons

The main issue we had was adapting the template to our needs but that was more an issue of our lack of tech knowledge. Their support was really great.

Review Source

ES

Emily S.  
Account Supervisor  
Marketing and Advertising  
Used the software for: 2+ years

### "MetaLocator Implementation"

September 9, 2025

5.0

Pros

The customer service was great and always quick to respond. They always put the client first and were happy to help find a solution for what was needed.

Cons

Some of the things we wanted to implement were not always available. So we had to find different solutions.

Review Source

VR

Verified Reviewer  
DTC System Analyst  
Wine and Spirits  
Used the software for: Less than 6 months

### "Not truly global tool"

November 27, 2017

4.0

Pros

\- hundreds of options to customize the widget and display - great flexibility for data management - speed (load time of the widget) Overall one of the best tools if you can pass the configuration challenges.

Cons

\- the widget is country specific: the search is limited to a select country - customization of the widget from the front-end (not admin panel) is limited to a few parameters - documentation is very shallow, examples are not working (or outdated) - customer support does not exist. You may receive a link to a documentation, but nobody will look to your issue. Summary: use as is and don't expect any fancy features from a demo. If you are looking a truly global or enterprise-level solution this is not the one.

Review Source

Response from MetaLocator

January 3, 2022

Thanks for the review and I'll attempt to address each concern here: " the widget is country specific" It is certainly not. One of our strengths is multi-country, international search. "customization of the widget from the front-end (not admin panel) is limited to a few parameters" We have over 700 options including front-end. Everything from search options, colors, fonts and responsive behavior. I honestly can't imagine what this is referring to. "but nobody will look to your issue" We answer every customer question within our Scope of Support and SLA with an average response time of 2 hours. "documentation is very shallow," We have over 400 support articles at https://support.metalocator.com >a truly global or enterprise-level solution This is actually our specialty. Since this review is anonymous we can't address these concerns directly, but would welcome the opportunity.

Hedy Elizabeth S.  
  
  
Used the software for: 1-2 years

### "Exceptional Tool with Exceptional Customer Service"

March 8, 2017

5.0

This MetaLocator tool is easy to set-up, just as easy to manage, the customer support is exceptional, and the pricing is very reasonable. The tool allows a business to not only use a web based search, but it also allows you to use the same data source for the Interactive Voice Response (IVR), if you have a need to use that tool. The pricing for these services is very reasonable, and the customer service/support is outstanding.

Pros

Easy to Set Up Easy to Manage/Maintain Easy to Use Great Customer Support Great Package Options Very Reasonable Pricing

Cons

I cannot think of any improvements such that the tool is so easy to use and manage, and the customer service and support are great.

Review Source

JD

Jessica D.  
Digital Strategy Manager  
Business Supplies and Equipment  
Used the software for: 2+ years

### "I built a beautiful, user-friendly interface in 3 days!"

September 18, 2024

5.0

I was tasked with revamping our partner database, which was a huge undertaking (over 3k records). After the initial data cleaning process (which was not fun), I was able to move into the redesign of our database interface. This was the fun part. It took me 2.5 days to build the interface from scratch and complete all the customizations.

Pros

The amount of customization is phenomenal. I was able to edit every step of the user experience. No matter what I wanted there was some mix of configuration that would achieve what I needed.

Cons

The amount of customization can be overwhelming at first. There are so many different was to configure everything, it will be time consuming to set everything up initially, but it is well worth every minute of customization. The end result is aesthetically beautiful and user friendly.

Review Source

JO

Jen O.  
Manager  
Telecommunications  
Used the software for: 2+ years

### "Manufacturing (Agriculture and Infrastructure) Review of Metalocator 2023"

May 18, 2023

5.0

Metalocator has been an excellent partner. They are accommodating and always willing to help with any issue at any time.

Pros

Ease of use, knowledge library and customer service. Best customer service I have ever experienced. They are always quick to respond and really dig into the issue you are having to provide you with the best solution.

Cons

I cannot think of any negatives for Metalocator.

Reason for choosing MetaLocator

We trialed it as a Find Your Rep tool on one website and it proved to be a very valuable tool.

Review Source

Response from MetaLocator

July 3, 2023

Hi Jen, thank you so much for your kind words and for being such a long-standing partner. We truly appreciate our relationship with you and your team.

BK

Brittany K.  
Digital Marketing Manager  
Machinery  
Used the software for: 2+ years

### "Excellent tool with excellent support"

March 30, 2023

5.0

We use the tool across all of our websites. It has seamlessly integrated with Salesforce and allows us to have the most up to date information on our sites. We can customize the interfaces for brand consistency and to provide the best customer experience.

Pros

The product is easy to use and very flexible to meet our needs. The support staff is knowledgeable, friendly and prompt with responses.

Cons

We've run into a few snags with the formatting of international currency and being limited to linking with a Google Data Sheet, but we have built in workarounds for that.

Review Source

Response from MetaLocator

April 3, 2023

Very glad and humbled to have worked with your team over these many years and sincere thanks for the positive review!

JW

Jarrad W.  
Senior Enterprise Developer  
Construction  
Used the software for: 1-2 years

### "\[sensitive content hidden\] was great"

July 3, 2023

4.0

pleasant

Pros

Customer support, specifically the peopleMichael was greatHe patiently walked me through our issues, he was constantly professional not matter how simple our questions were

Cons

column mapping need to be accessible from background processesmapping should have validating and greater visibility as part of itcustomer support chat windows covers the screen, it needs to be able to be undocked so it can be moved to second monitorimport errors should be able to be sent to all admins not just to creator of job

Review Source

Response from MetaLocator

July 5, 2023

Thanks so much for the review, we hadn't heard that the support widget can cover essential parts of the UI, so we will definitely check that out with Intercom. You can certainly set up validations for the mapping, reach out to our support team for details on that. It was a pleasure chatting with you and keep the feedback coming should anything arise!

LS

Liohn S.  
Marketing and Biz Dev  
Wholesale  
Used the software for: 1-2 years

### "Great value, great support, great partner"

May 31, 2017

5.0

Pros

The value for money can't be beat. It does what it sets out to do, lets us build flexible and customizable store/product locators. We were able to customize the interfaces much more than other competitors in order to suit our needs, at a fraction of the cost of some alternatives I looked at. Their responsiveness, customer support, willingness to work with us to get the solutions we need is outstanding. I really can't say enough about how much time and energy they spent with us figuring out bugs and tricks, since our use-case was definitely not their standard use-case. And they have continued to be responsive and to put in more time and effort than our small company would get anywhere else. I am always impressed.

Cons

The interface itself is not the most modern or slickest out there, and is not always intuitive. But I'm glad we're not paying extra for bells & whistles like updated interface design, and the team always admits when something is difficult to do and is there to help us. They take our questions and feedback seriously, and work hard to address bugs or problems that pop up.

Review Source

Response from MetaLocator

April 3, 2023

Hi, our interfaces have greatly improved since this review (2017), so I encourage you to check it out!

SO

Stacy O.  
Website Manager  
Electrical/Electronic Manufacturing  
Used the software for: Less than 6 months

### "Easy Tool With Great PM & Tech Support"

May 8, 2024

5.0

My Project Manager, \[sensitive content hidden\] , couldn't be more helpful and cheerful, whether jumping on a call or quickly emailing me back with details.

Pros

The reporting is great and makes it easy for the Marketing team to see what information is missing.

Cons

I wish there was a more elegant solution to highlight a distributor nationwide. Currently, the map will zoom out, but the pin drop is not dead center. Also, it would be ideal to show the map not zoomed out and remain at the local level view, but list the distributor.

Review Source

VR

Verified Reviewer  
talha  
Writing and Editing  
Used the software for: Less than 6 months

### ""Truly Special Partner""

October 8, 2019

5.0

overall, its best, cheap and very special to me.

Pros

Significantly best and easy to use, the setup is quite easy to understand and can be done within a minutes. besides, its not so expensive and a good support staff. Just login and add locations and that's all.

Cons

I have not seen such negative aspect so far.

Review Source

Response from MetaLocator

October 10, 2019

Thanks for your thoughtful review!

MB

Misty B.  
Owner  
Real Estate  
Used the software for: 1-2 years

### "Professional Customer service, all questions answered and any issues resolved efficiently. A++"

September 26, 2017

5.0

Pros

The software is easy to navigate and is able to store a significant amount of information. The support system in place is top Notch, the employees go above and beyond to make you feel like you matter. Nice to see there are still companies that handle business with a human touch.

Review Source

Response from MetaLocator

April 3, 2023

Thanks Mindy for being such a long-standing customer!

BB

Beverly B.  
  
  
Used the software for:

### "Very easy to set up"

November 11, 2011

4.0

MetaLocator is a very recommendable Store Locator Software for your website. The set up is pretty easy and can be done in a few minutes. All you have to do is to login and add locations (or import locations from a file). Then you need to copy the line of codes into the code of your website and you are already done. The software allows you to choose from different options. However, the pre-configured themes are already good enough for normal use.

Pros

Mobile ready and supports different languages

Cons

Only one month gratis

Review Source

gls

great locator software  
  
  
Used the software for:

### "Great support and tons of features"

September 24, 2013

5.0

We used metalocator for our physician finder and it was a great fit for us. We received price quotes that were 10x what metalocator was charging for the same service. We worked with Mike there and his help was outstanding and always quick.

Pros

fast support, cheap and lots of features

Cons

somewhat difficult to learn since there are so many options

Review Source

JG

Josh G.  
  
  
Used the software for:

### "Amazing customer support, solid product"

December 9, 2015

5.0

It's been a good system and is getting better, but more than anything we've been impressed with a very high level of customer support. Whatever we've needed they've been able to help us out with in a way that really has been above and beyond anything we expected.

Review Source

HG

Henock G.  
  
  
Used the software for:

### "Excellent customer service"

April 13, 2017

5.0

I appreciate the consistently excellent customer service received from the MetaLocator team (special thanks to Customer care agents).

Review Source