# CARTO  Software Pricing, Alternatives & More 2026 | Capterra

> With the help of Capterra, learn about CARTO  Software - reviews, pricing plans, popular comparisons to other Location Intelligence products and more.

Source: https://www.capterra.com/p/140192/CartoDB

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# 

 CARTO Software Review 2026: Features, Integrations, Pros & Cons

Last updated on March 13, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

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[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews)

CARTO

## What is CARTO ?

From smartphones to connected cars, location data is changing the way we live and the way we run businesses. Everything happens somewhere, but visualizing data to see where things are isn’t the same as understanding why they happen there. CARTO is the world’s leading cloud-native Location Intelligence platform, enabling organizations to use spatial data and analysis for more efficient delivery routes, better behavioral marketing, strategic store placements, and much more. CARTO is trusted by top leaders like Coca-Cola, Vodafone, JLL, Deliveroo, and more. Data Scientists, Developers, and Analysts use CARTO to optimize business processes, and predict future outcomes through the power of Spatial Data Science.

## What is CARTO used for?

[Location Intelligence](https://www.capterra.com/location-intelligence-software/)[Business Intelligence](https://www.capterra.com/business-intelligence-software/)[GIS](https://www.capterra.com/gis-software/)

Top alternative

Featured

Overall rating

Based on 31 user reviews

Reviews sentiment

Positive

100%

Neutral

0%

Negative

0%

Contact vendor  
for pricing

Free trial  
available

Capterra Shortlist charts the highest-rated and most popular products...

Our "Best of" badge program showcases products with the highest ratings...

Our "Best of" badge program showcases products with the highest ratings...

Do you work for CARTO ?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=http://carto.com&name=CARTO )

## Compare with a popular alternative

Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status.

### CARTO

4.8 (31)

VS.

[4.5 (1,687)](https://www.capterra.com/p/138669/Motive/reviews/)

Starting Price

Contact vendor

Starting Price

Contact vendor

Free Trial

Free Version

Pricing Options

Free Trial

Free Version

Ease Of Use

4.5 (31)

Ease Of Use

4.4 (1,687)

Value For Money

4.8 (26)

Value For Money

4.2 (1,553)

Customer Service

4.8 (27)

Customer Service

4.4 (1,624)

## CARTO alternatives

Highest Rated

[Geocodio](https://www.capterra.com/p/239419/Geocodio/)

[5.0 (75)](https://www.capterra.com/p/239419/Geocodio/reviews/)

Starting price

Contact vendor for pricing

Pricing Options

Free Trial

Free Version

User Rating

100%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/239419/Geocodio/)

[Samsara](https://www.capterra.com/p/167543/Samsara-for-Fleets-0-00-6-23/)

[4.5 (969)](https://www.capterra.com/p/167543/Samsara-for-Fleets-0-00-6-23/reviews/)

Starting price

Contact vendor for pricing

Pricing Options

Free Trial

Free Version

User Rating

90%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/167543/Samsara-for-Fleets-0-00-6-23/)

[Maptitude](https://www.capterra.com/p/93335/Maptitude/)

[4.8 (88)](https://www.capterra.com/p/93335/Maptitude/reviews/)

Starting price

$695.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

100%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/93335/Maptitude/)

[smappen](https://www.capterra.com/p/215948/OALLEY/)

[4.9 (30)](https://www.capterra.com/p/215948/OALLEY/reviews/)

Starting price

Contact vendor for pricing

Pricing Options

Free Trial

Free Version

User Rating

100%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/215948/OALLEY/)

[View all alternatives](https://www.capterra.com/p/140192/CartoDB/alternatives/)

## Features

Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically.

Data Visualization

5.0 (2)

50.00% of 2 reviewers that rated this feature as important or highly important

Graphical representation of data

Dashboard

5.0 (1)

0.00% of 1 reviewers that rated this feature as important or highly important

Assembly of graphs and charts for visualizing and tracking statistics/metrics

Data Connectors

5.0 (1)

0.00% of 1 reviewers that rated this feature as important or highly important

Connect to big data sources

Data Import/Export

4.0 (1)

100.00% of 1 reviewers that rated this feature as important or highly important

Import and export data to and from software applications

Map Creation

5.0 (1)

0.00% of 1 reviewers that rated this feature as important or highly important

Create custom maps

Multi-Location

5.0 (1)

100.00% of 1 reviewers that rated this feature as important or highly important

Manage and support multiple locations

CARTO 48 features

Representation of any object in 3D

Define levels of authorization for access to specific files or systems

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Application programming interface that allows for integration with other systems/databases

Track and analyse user behavior within a system or network

Provides a channel for team members to share media files, communicate, and work together

A way to visually represent data where different categories of items are marked with different colors

Process of dividing customers into groups based on common characteristics

Alter the layout and content of reports

Pre-designed layouts that can be customized to match preferences and requirements

Assembly of graphs and charts for visualizing and tracking statistics/metrics

Creation and customization of dashboards

Connect to big data sources

Import and export data to and from software applications

Track the management and flow of data throughout the organization

Synchronizing data between two or more devices/systems and automatically updating changes to maintain consistency

Graphical representation of data

Assemble applications and processes by dragging over and arranging pre-built components

Converting human-readable addresses into geographic coordinates

Determines the location of a device using GPS or an IP address

Geographic location of visitors determines behavior of the software

A visual display that uses a color spectrum to show how visitors interact with areas of a web page

The ability of two or more systems to exchange information or data.

Identify the physical location of an individual, asset, device, etc.

Create custom maps

Share maps with internal and external stakeholders

Manage and support multiple locations

Allows users to manage data from a number of sources

A set of indicators that tracks the performance of networks, applications, systems, teams, etc.

Predict future data based on historical data sets

Evaluate the degree to which business operations bring monetary gains

Share pre-configured sets of data organized and presented in a specific manner with the organization

Analyze and gain insights into data in real-time

Receive data and information in real time

Active monitoring of systems, applications, or networks

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

View and track pertinent metrics to find patterns and gain insights from data

Set & manage permission levels based on user roles and restrict access to only authorized individuals

Finding the most optimal routes for drivers based on various factors and constraints

Search and filter data across systems to locate required information by entering keywords or certain criteria

A study of entities based on topological, geographic and geometric attributes.

Apply statistical/mathematical models to sets of data

At a high level, visualize a preferred outcome, define goals and identify specific steps to achieve them

Process of extracting and classifying information from text, such as tweets, emails, product reviews, etc

Review data from past periods to reveal recurring tendencies and predict future performance

Manage user accounts, profiles, roles, permissions, and other details across applications, devices or networks

Interact with data visualization elements, such as charts and graphs, to drill down into data

An extended application or connector that enables users to perform additional services with their current set of tools

Get Advice

We can help you find the software with the features you need.

Features

4.6 (31)

4.6

Based on 31 reviews

## Pricing

Value for money

4.8 (26)

### Starting price

Contact vendor  
for pricing

Free trial  
available

[View all Pricing Plans](https://www.capterra.com/p/140192/CartoDB/pricing/)

Value for money

4.8 (26)

4.8

Based on 26 reviews

## Integrations

[

PostgreSQL](https://www.capterra.com/p/48791/PostgreSQL/)[

Snowflake](https://www.capterra.com/p/148267/Snowflake/)[

Google Cloud BigQuery](https://www.capterra.com/p/268689/Google-Cloud-BigQuery/)[

Databricks](https://www.capterra.com/p/148499/Databricks/)[

Amazon Redshift](https://www.capterra.com/p/227349/Amazon-Redshift/)

Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

## Support, customer service and training options

Customer Service

4.8 (27)

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

Customer Service

4.8 (27)

4.8

Based on 27 reviews

## User reviews

Overall rating

4.8

Based on 31 reviews

Filter by rating

5(25)

4(6)

3(0)

2(0)

1(0)

Mentioned topic

Sorted by most recent

BS

Bennet S.

Travel Security

Automotive

### "Good overview for big(ger) companies"

5.0

Overall Rating

5.0

5.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

August 21, 2025

Pros

It helps us within the group security department a lot to get a good overview about our locations worldwide. We use the platform a lot especially during security incidents to see if we are affected by the incidents. Furthermore you have the chance to create links to your company intranet which makes it very easy to keep the data protection regulations. I think you also can use it in other departments and get a nice outcome as well.

Cons

There is a high initial time expenditure and the map requires a lot of maintenance to keep it up to date. But your Carto point of contact helps you wherever they can.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

AU

Anonymous User

Machine

Machinery

### "Amazing"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

0.0

0.0

Likelihood to Recommend

8/10

March 10, 2022

Pros

Phenomenal data heavy software, best on market

Cons

Still learning, hard to say at this point!

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

MR

Miguel R.

Sr Business Consultant

Information Technology and Services

### "The Best portable GIS"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

July 29, 2021

It is quite interesting to play with the layers and visualize the different Carto options, it is quite illustration software.

Pros

Carto is perhaps the best GIS software in the cloud, because in addition to how easy it is to learn to use, its analytical capacity is great.

Cons

It is very likely that if you do not have basic notions it will be difficult for you to understand how it works, thematic maps are great.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

JT

jordi t.

software developer

Newspapers

### "Powerful tool for map overlaying"

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

3.0

3.0

Customer Service

0.0

0.0

Likelihood to Recommend

8/10

December 11, 2019

It was kind of tricky to get it running smoothly, and we needed support for it. Once set, we got great results and exactly what we expected

Pros

\- Tons of maps and parameters customizations - Endless features and configurations, can perform almost everything - REST API - Good documentation

Cons

\- credentials system is tricky - how data is stored and managed is confusing and requieres lots of trial/error test - for large amounts of data you have to be careful in order to get good performance

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

AU

Anonymous User

TA for STAT 475 (Life Contingiencies)

Research

### "Great, but very pricey"

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

4.0

4.0

Likelihood to Recommend

7/10

November 15, 2019

Looked into Carto several months ago to service some of our mapping needs.

Pros

It looks slick, has lots of integrations, and is fairly flexible. It does a lot of what we want and the team was responsive and open to helping us with extra stuff.

Cons

They're quite pricey for their offering. Google MyMaps gets you pretty far with mapping, and Carto is definitely better than Google MyMaps, but they charge a lot.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

MA

Mathieu A.

License Partner

Marketing and Advertising

### "Thank you Carto, Thank you executive"

5.0

Overall Rating

5.0

5.0

Ease of Use

4.0

4.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

October 3, 2019

Pros

I really enjoyed playing with this tool. I created 2-3 maps during my session with Carto in link with my job. I was a complete neophyte at 1st but with the help of the customer service and executive he helped me step by step to improve and make my maps even better.

Cons

Really hard to use when you have no knowledge. Wish I entered in contact with \[SENSITIVE CONTENT HIDDEN\] earlier in my trial I would have had more time.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Victor N.

Analista de bases de datos

Internet

### " Carto. excellent tool to manage your maps"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

July 25, 2019

I carried out tests in the free version, the loading, data management and final products of the analysis were excellent.

Pros

Carto presents a fairly intuitive learning management, allows analysis of the loaded data, you can perform hot spot analysis and easily adapts to geomarketing management. You can also perform ideal location analysis, offers webinars and documents to learn from the platform

Cons

The cost of the license is medium, the trial period is very limited, it does not offer proposals aimed at students with few economic resources

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

AU

Anonymous User

Head Assistant - International Student and Scholar Services

Education Management

### "An excelent way to view GIS data"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

April 11, 2019

Pros

It has a lot of tools for the analysis of the GIS data and visualize it , quick and easy

Cons

At the begining it's dificult to get used about how it wokrs

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

SS

Stephanie S.

Student

International Affairs

### "Carto is easy to use and compelling!"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

0.0

0.0

Likelihood to Recommend

9/10

February 15, 2019

Pros

It is very simple to use and you can link to live excel documents so your data automatically updates!

Cons

Importing base maps can be a bit confusing at first.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

AU

Anonymous User

Programador Gis

Computer Software

### "Great tool to visualize data"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

0.0

0.0

Likelihood to Recommend

9/10

October 11, 2018

Pros

It's a great tool to visualize geopositionated information

Cons

The styling can be complicated on complex maps

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

[View all Reviews](https://www.capterra.com/p/140192/CartoDB/reviews/)

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Popular comparisons

[Geocodio vs CARTO](https://www.capterra.com/compare/140192-239419/CartoDB-vs-Geocodio) [Samsara vs CARTO](https://www.capterra.com/compare/140192-167543/CartoDB-vs-Samsara-for-Fleets-0-00-6-23)

[ArcGIS vs CARTO](https://www.capterra.com/compare/93333-140192/ArcGIS-vs-CartoDB) 

Independent research methodology

Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology.

[Learn more](https://www.capterra.com/resources/proprietary-data-research/)

How Capterra verifies reviews

Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI.

[Learn more](https://www.capterra.com/resources/how-we-verify-reviews/)

How Capterra ensures transparency

Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider's website.

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