--- title: "CARTO Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about CARTO Software - reviews, pricing plans, popular comparisons to other Location Intelligence products and more." source_url: "https://www.capterra.com/p/140192/CartoDB/" page_type: "product" language: "en" --- # CARTO Software Review 2026: Features, Integrations, Pros & Cons Last updated on July 21, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) CARTO ## What is CARTO ? From smartphones to connected cars, location data is changing the way we live and the way we run businesses. Everything happens somewhere, but visualizing data to see where things are isn’t the same as understanding why they happen there. CARTO is the world’s leading cloud-native Location Intelligence platform, enabling organizations to use spatial data and analysis for more efficient delivery routes, better behavioral marketing, strategic store placements, and much more. CARTO is trusted by top leaders like Coca-Cola, Vodafone, JLL, Deliveroo, and more. Data Scientists, Developers, and Analysts use CARTO to optimize business processes, and predict future outcomes through the power of Spatial Data Science. ## What is CARTO used for? [Location Intelligence](https://www.capterra.com/location-intelligence-software/)[Business Intelligence](https://www.capterra.com/business-intelligence-software/)[GIS](https://www.capterra.com/gis-software/) Overall rating Based on 31 user reviews Reviews sentiment Positive 100% Neutral 0% Negative 0% Contact vendor for pricing Free trial available Free version not included Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for CARTO ?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=http://carto.com&name=CARTO ) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### CARTO 4.8 (31) VS. [### Geocodio](https://www.capterra.com/p/239419/Geocodio/) [5.0 (79)](https://www.capterra.com/p/239419/Geocodio/reviews/) Starting Price Contact vendor Starting Price Contact vendor Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.5 (31) Ease Of Use 4.9 (79) Value For Money 4.8 (26) Value For Money 4.9 (76) Customer Service 4.8 (27) Customer Service 4.8 (65) ## CARTO alternatives [Samsara](https://www.capterra.com/p/167543/Samsara-for-Fleets-0-00-6-23/) [4.5 (1,018)](https://www.capterra.com/p/167543/Samsara-for-Fleets-0-00-6-23/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 91% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/167543/Samsara-for-Fleets-0-00-6-23/) [smappen](https://www.capterra.com/p/215948/OALLEY/) [4.9 (32)](https://www.capterra.com/p/215948/OALLEY/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/215948/OALLEY/) [Maptitude](https://www.capterra.com/p/93335/Maptitude/) [4.8 (88)](https://www.capterra.com/p/93335/Maptitude/reviews/) Starting price $695.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/93335/Maptitude/) [Motive](https://www.capterra.com/p/138669/Motive/) [4.5 (1,688)](https://www.capterra.com/p/138669/Motive/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 89% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/138669/Motive/) [View all alternatives](https://www.capterra.com/p/140192/CartoDB/alternatives/) ## FAQs about CARTO Overview ### Which roles and teams benefit most from CARTO ? CARTO is most used by GIS specialists, mapping managers, city planners, and urban project leaders who analyze spatial data and build maps for planning decisions. Data analysts, IT and GIS teams, and communications or design professionals use it to visualize location insights, support reporting, and create interactive geographic experiences. Answer based on 31 reviews Overview ### What company size and specific industries is CARTO built for? CARTO targets organizations in telecoms, insurance, consumer packaged goods, retail, real estate, marketing and advertising, utilities, environmental services, financial services, cities and government, transport and logistics, healthcare and pharma, and AEC. It is designed for businesses across a range of sizes that need location-based analysis. Features and Usability ### What are the key features of CARTO ? CARTO offers data visualization and map creation tools, including geocoding, heatmaps, and 3D imaging. It also includes spatial analysis, trade area analysis, and route optimization, plus data import/export, data synchronization, API access, customizable reports, dashboards, and role-based permissions for managing location data and analytics. Integrations ### Which third-party tools and platforms does CARTO integrate with? CARTO connects natively to Amazon Redshift, Azure Storage, Databricks, Google Cloud BigQuery, PostgreSQL, and Snowflake. These integrations cover cloud data warehousing, storage, and analytics platforms, giving CARTO support for six third-party tools across common data infrastructure environments. Answer based on 5 reviews Getting Started and Support ### What training and onboarding options does CARTO offer? CARTO offers in person training, live online sessions, webinars, documentation, and videos to help teams get started. In person and live online formats support guided instruction, webinars provide scheduled product learning, documentation offers written reference material, and videos support self-paced review of features and setup steps. Answer based on 6 reviews Getting Started and Support ### What customer support options does CARTO offer? CARTO offers email/help desk, FAQ/forum, knowledge base, phone support, and chat. Users describe support staff as helpful and responsive, with step-by-step guidance for new users and quick fixes for small glitches. Some also note that technical issues are resolved efficiently through direct assistance. Answer based on 4 reviews Features and Usability ### How intuitive is the CARTO interface? CARTO offers an interface that feels approachable for map creation, data uploads, and visual analysis. Many nonprofits, open data teams, and less technical users find it easy to learn, while advanced users value deeper customization. Some teams mention a learning curve in newer versions and occasional limits in editing, widgets, or mobile layouts. Answer based on 19 reviews Features and Usability ### Is CARTO easy to use for beginners? CARTO works well for beginners who need to build maps, import spreadsheets, and share geographic insights without much coding. Community groups, NGOs, and non-technical stakeholders often find the basics easy to grasp, though complex styling, advanced GIS tasks, and newer interface changes can take more time to learn. Answer based on 13 reviews ## Features AI summary Based on 364 Location Intelligence reviews Capterra reviewers point to the following as the top priorities when choosing location intelligence software: - **Geocoding** (**69%** of reviewers rated this feature as critical) - **Data Mapping** (**52%**) - **Location Tracking** (**57%**) CARTO supports all three of the features reviewers rate most highly: **Geocoding**, **Data Mapping**, and **Location Tracking**. Together, these capabilities help businesses turn address data into usable coordinates, visualize patterns across geographies, and monitor movement over time, allowing teams to make better location-based decisions and improve operational planning. Data Import/Export 4.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Import and export data to and from software applications Data Visualization 5.0 (2) 50.00% of 2 reviewers that rated this feature as important or highly important Graphical representation of data Dashboard 5.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Assembly of graphs and charts for visualizing and tracking statistics/metrics Data Connectors 5.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Connect to big data sources Map Creation 5.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Create custom maps Multi-Location 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Manage and support multiple locations CARTO 48 features ### All Features - 3D Imaging: Representation of any object in 3D - Access Controls/Permissions: Define levels of authorization for access to specific files or systems - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - API: Application programming interface that allows for integration with other systems/databases - Behavioral Analytics: Track and analyse user behavior within a system or network - Collaboration Tools: Provides a channel for team members to share AI models, media files, communicate, and work together - Color Codes/Icons: A way to visually represent data where different categories of items are marked with different colors - Customer Segmentation: Process of dividing customers into groups based on common characteristics - Customizable Reports: Alter the layout and content of reports - Customizable Templates: Pre-designed layouts that can be customized to match preferences and requirements - Dashboard: Assembly of graphs and charts for visualizing and tracking statistics/metrics - Dashboard Creation: Creation and customization of dashboards - Data Connectors: Connect to big data sources - Data Import/Export: Import and export data to and from software applications - Data Mapping: Track the management and flow of data throughout the organization - Data Synchronization: Synchronizing data between two or more devices/systems and automatically updating changes to maintain consistency - Data Visualization: Graphical representation of data - Drag & Drop: Assemble applications and processes by dragging over and arranging pre-built components - Geocoding: Converting human-readable addresses into geographic coordinates - Geolocation: Determines the location of a device using GPS or an IP address - Geotargeting: Geographic location of visitors determines behavior of the software - Heatmaps: A visual display that uses a color spectrum to show how visitors interact with areas of a web page - Interoperability: The ability of two or more systems to exchange information or data. - Location Tracking: Identify the physical location of an individual, asset, device, etc. - Map Creation: Create custom maps - Map Sharing: Share maps with internal and external stakeholders - Multi-Location: Manage and support multiple locations - Multiple Data Sources: Allows users to manage data from a number of sources - Performance Metrics: A set of indicators that tracks the performance of networks, applications, systems, teams, etc. - Predictive Analytics: Predict future data based on historical data sets - Profitability Analysis: Evaluate the degree to which business operations bring monetary gains - Publishing/Sharing: Share pre-configured sets of data organized and presented in a specific manner with the organization - Real-Time Analytics: Analyze and gain insights into data in real-time - Real-Time Data: Receive data and information in real time - Real-Time Monitoring: Active monitoring of systems, applications, or networks - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - Role-Based Permissions: Set & manage permission levels based on user roles and restrict access to only authorized individuals - Route Optimization: Finding the most optimal routes for drivers based on various factors and constraints - Search/Filter: Search and filter data across systems to locate required information by entering keywords or certain criteria - Spatial Analysis: A study of entities based on topological, geographic and geometric attributes. - Statistical Analysis: Apply statistical/mathematical models to sets of data - Strategic Planning: At a high level, visualize a preferred outcome, define goals and identify specific steps to achieve them - Text Analysis: Process of extracting and classifying information from text, such as tweets, emails, product reviews, etc - Trend Analysis: Review data from past periods to reveal recurring tendencies and predict future performance - User Management: Manage user accounts, profiles, roles, permissions, and other details across applications, devices or networks - Visual Analytics: Interact with data visualization elements, such as charts and graphs, to drill down into data - Widgets: An extended application or connector that enables users to perform additional services with their current set of tools --- Get Advice We can help you find the software with the features you need. Features 4.6 (31) 4.6 Based on 31 reviews ## Pricing Value for money 4.8 (26) Free Trial [View pricing plan details](https://www.capterra.com/p/140192/CartoDB/pricing/) ENTERPRISE SMALL Contact Vendor for Pricing ENTERPRISE MEDIUM Contact Vendor for Pricing ENTERPRISE STRATEGIC Contact Vendor for Pricing Value for money 4.8 (26) 4.8 Based on 26 reviews ## Integrations [ PostgreSQL](https://www.capterra.com/p/48791/PostgreSQL/)[ Snowflake](https://www.capterra.com/p/148267/Snowflake/)[ BigQuery](https://www.capterra.com/p/268689/Google-Cloud-BigQuery/)[ Databricks](https://www.capterra.com/p/148499/Databricks/)[ Amazon Redshift](https://www.capterra.com/p/227349/Amazon-Redshift/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.8 (27) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.8 (27) 4.8 Based on 27 reviews ## User reviews Overall rating 4.8 Based on 31 reviews Filter by rating 5(25) 4(6) 3(0) 2(0) 1(0) Mentioned topic Sorted by most recent BS Bennet S. Travel Security Automotive ### "Good overview for big(ger) companies" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 August 21, 2025 Pros It helps us within the group security department a lot to get a good overview about our locations worldwide. We use the platform a lot especially during security incidents to see if we are affected by the incidents. Furthermore you have the chance to create links to your company intranet which makes it very easy to keep the data protection regulations. I think you also can use it in other departments and get a nice outcome as well. Cons There is a high initial time expenditure and the map requires a lot of maintenance to keep it up to date. But your Carto point of contact helps you wherever they can. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AN Anonymous User Machine Machinery ### "Amazing" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 8/10 March 10, 2022 Pros Phenomenal data heavy software, best on market Cons Still learning, hard to say at this point! Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. MR Miguel R. Sr Business Consultant Information Technology and Services ### "The Best portable GIS" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 July 29, 2021 It is quite interesting to play with the layers and visualize the different Carto options, it is quite illustration software. Pros Carto is perhaps the best GIS software in the cloud, because in addition to how easy it is to learn to use, its analytical capacity is great. Cons It is very likely that if you do not have basic notions it will be difficult for you to understand how it works, thematic maps are great. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. JT jordi T. software developer Newspapers ### "Powerful tool for map overlaying" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 3.0 3.0 Customer Service 0.0 0.0 Likelihood to Recommend 8/10 December 11, 2019 It was kind of tricky to get it running smoothly, and we needed support for it. Once set, we got great results and exactly what we expected Pros \- Tons of maps and parameters customizations - Endless features and configurations, can perform almost everything - REST API - Good documentation Cons \- credentials system is tricky - how data is stored and managed is confusing and requieres lots of trial/error test - for large amounts of data you have to be careful in order to get good performance Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AN Anonymous User TA for STAT 475 (Life Contingiencies) Research ### "Great, but very pricey" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 7/10 November 15, 2019 Looked into Carto several months ago to service some of our mapping needs. Pros It looks slick, has lots of integrations, and is fairly flexible. It does a lot of what we want and the team was responsive and open to helping us with extra stuff. Cons They're quite pricey for their offering. Google MyMaps gets you pretty far with mapping, and Carto is definitely better than Google MyMaps, but they charge a lot. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. MA Mathieu A. License Partner Marketing and Advertising ### "Thank you Carto, Thank you executive" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 October 3, 2019 Pros I really enjoyed playing with this tool. I created 2-3 maps during my session with Carto in link with my job. I was a complete neophyte at 1st but with the help of the customer service and executive he helped me step by step to improve and make my maps even better. Cons Really hard to use when you have no knowledge. Wish I entered in contact with \[SENSITIVE CONTENT HIDDEN\] earlier in my trial I would have had more time. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Victor N. Analista de bases de datos Internet ### " Carto. excellent tool to manage your maps" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 July 25, 2019 I carried out tests in the free version, the loading, data management and final products of the analysis were excellent. Pros Carto presents a fairly intuitive learning management, allows analysis of the loaded data, you can perform hot spot analysis and easily adapts to geomarketing management. You can also perform ideal location analysis, offers webinars and documents to learn from the platform Cons The cost of the license is medium, the trial period is very limited, it does not offer proposals aimed at students with few economic resources Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AN Anonymous User Head Assistant - International Student and Scholar Services Education Management ### "An excelent way to view GIS data" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 April 11, 2019 Pros It has a lot of tools for the analysis of the GIS data and visualize it , quick and easy Cons At the begining it's dificult to get used about how it wokrs Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. SS Stephanie S. Student International Affairs ### "Carto is easy to use and compelling!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 9/10 February 15, 2019 Pros It is very simple to use and you can link to live excel documents so your data automatically updates! Cons Importing base maps can be a bit confusing at first. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AN Anonymous User Programador Gis Computer Software ### "Great tool to visualize data" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 9/10 October 11, 2018 Pros It's a great tool to visualize geopositionated information Cons The styling can be complicated on complex maps Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/140192/CartoDB/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Popular comparisons [Geocodio vs CARTO](https://www.capterra.com/compare/140192-239419/CartoDB-vs-Geocodio) [ArcGIS vs CARTO](https://www.capterra.com/compare/93333-140192/ArcGIS-vs-CartoDB)