Outbrain

Outbrain Amplify


4.5 / 5
22 reviews

Who Uses This Software?

Online marketer


Average Ratings

22 Reviews

  • 4.5 / 5
    Overall

  • 4.5 / 5
    Ease of Use

  • 4.5 / 5
    Customer Service

Product Details

  • Starting Price
    $20.00/one-time
  • Pricing Details
    Min Daily budget
  • Free Demo
    Yes
  • Deployment
    Cloud, SaaS, Web
  • Training
    Documentation
    Webinars
    Live Online
  • Support
    Online
    Business Hours

Vendor Details

  • Outbrain
  • www.outbrain.com
  • Founded 2006
  • United States

About Outbrain Amplify

Outbrain is a premium native advertising platform that helps connect marketers to their target audience through personalized recommendations on the world's leading publishers. We use proprietary interest and behavioral data to capture audiences attention all the way to inspiring their next action.


Outbrain Amplify Features

  • Affiliate Management
  • Affiliate Tracking
  • Banner Management
  • Commission Management
  • Contest Management
  • Coupon Management
  • Email / Newsletter Communication
  • Fraud Detection
  • Multi Level Marketing (MLM)
  • Multi-Language
  • Social Sharing
  • A/B Testing
  • Ad Inventory Management
  • Ad Optimization
  • Banner Management
  • Conversion Tracking
  • Mobile Ad Serving
  • Native Ad Serving
  • Newsletter / Email Ad Serving
  • Referrals / Affiliates
  • Rich Media Ad Serving
  • Video Ad Serving
  • Campaign Management
  • Collaboration
  • Document Management
  • File Sharing
  • Project Management
  • Task Management
  • Time Tracking
  • Channel Management
  • Contact Database
  • Email Marketing
  • Event Triggered Actions
  • Lead Management
  • Multi-Campaign
  • Audience Targeting
  • Brand Management
  • Campaign Management
  • Categorization/Grouping
  • Conversion Tracking
  • Distribution Management
  • Editorial Calendar
  • Multi-Channel Publishing
  • Publish Scheduling
  • SEO Management
  • Social Media Management
  • Video Management
  • Contact Discovery
  • Contact Import/Export
  • Lead Capture
  • Lead Database Integration
  • Lead Nurturing
  • Lead Scoring
  • Lead Segmentation
  • Pipeline Management
  • Prospecting Tools
  • Visitor Identification
  • A/B Testing
  • Campaign Tracking
  • Channel Attribution
  • Customer Journey Mapping
  • Dashboard
  • Performance Metrics
  • Predictive Analytics
  • ROI Tracking
  • Social Media Metrics
  • Website Analytics
  • Channel Attribution
  • Contextual Targeting
  • Coupons
  • Email Marketing
  • Engagement Monitoring
  • Location-Based Marketing
  • Push Notifications
  • Text Messaging
  • Text-to-Win
  • Campaign Analysis
  • Conservative
  • Contact Management
  • Contribution Tracking
  • Demographic Data
  • Donor Targeting
  • Email Marketing
  • Event Calendar
  • Fundraising Management
  • Mapping
  • Non-Partisan
  • Online Payment Processing
  • Progressive
  • Staff Management
  • Volunteer Management
  • Voter Database
  • A/B Testing
  • Account Alerts
  • Analytics / ROI Tracking
  • Bid Management
  • Budget Management
  • Campaign Management
  • Conversion Tracking
  • Keyword Research Tools
  • Keyword Tracking
  • Landing Pages / Web Forms
  • URL Builder
  • Article Author Database
  • Auto-Update Media Lists
  • Campaign Management
  • Clippings Management
  • Communications Calendar
  • Contact Management
  • Digital Asset Management
  • Direct Mail Management
  • Email Distribution
  • Press Monitoring
  • Press Release Builder
  • A/B Testing
  • Audience Targeting
  • Behavioral Targeting
  • Conversion Tracking
  • Geo Targeting
  • Mobile Retargeting
  • Personalization
  • Recommendation Engine
  • Social Media Retageting
  • A/B Testing
  • Auditing
  • Competitor Analysis
  • Content Management
  • Dashboard
  • Google Analytics Integration
  • Keyword Research Tools
  • Keyword Tracking
  • Link Management
  • Localization
  • Mobile Search Tracking
  • Rank Tracking
  • Revenue Management
  • User Management
  • Automated Publishing
  • Brand Tracking
  • Content Management
  • Customer Engagement
  • Multi-Account Management
  • Multi-User Collaboration
  • Post Scheduling
  • Reporting/Analytics
  • Social Media Monitoring
  • Analytics
  • Automated Publishing
  • Contact Management
  • Content Management
  • Conversion Tracking
  • Customer Targeting
  • Keyword Filtering
  • Multi-Account Management
  • Post Scheduling

Outbrain Amplify Reviews Recently Reviewed!


Outbrain helps us reach high value customers

Mar 19, 2019
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: The software is very user-friendly and a number of updates have been added over the course of last year, which allow for a better campaign set up, more precise targeting and have helped us decrease our acquisition costs.

Cons: At the moment it's not possible to evenly split budget between ads, meaning that the ad that has been identified as the most promising by the algorithm gets assigned quite a significant share of the overall budget. Hence, conducting tests on ad level has proven a bit tricky.

Want to reach a wider audience?

Mar 28, 2019
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: - Fast & easy campaign set-up,

- Very specific GEO targeting,

- Excellent tracking,

- Audience reach at a fair price,

- Quick & reliable reporting.

Cons: - No ads preview once the campaign is live,

- Cannot target Chinese market,

Overall: I use Outbrain - Amplify to reach audience worldwide to promote my products. It has been a real helping hand to scale. I see a lot of good publishers on the network (in most of the countries) who got tons of traffic everyday. You can create campaigns in multiple countries and paying in only one currency which helps to ease reporting! Also, if you are looking to retarget users, I believe Outbrain got a fair hold here!

I work with other native advertising tools & I would say the UX design is much simpler and easier then what I see elsewhere.

Last but not least, customer support is top-notch! Quick, Sharp & Supportive!

My secret lead generation weapon :)

Mar 13, 2019
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Great support

Easy to use

Targeting options (GEO, Age, Interests, Retargeting etc...)

Pixel and Tracking implementation

Low CPC

Cons: Interests targeting optimization still not possible at the moment of this review

Overall: Outbrain is one of the greatest channels for our generating leads in our industry. The CTR and CVR is way better than normal display Banner.By paying less for the clicks compared to FB & Google, we are getting the highest ROI from this channel. I think Native Advertising is the future and i am happy working with such a big player like Outbrain and to be honest, i am enjoying their great customer support.

Capterra loader

Helps with page views

Jul 28, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Easy to utilize user interface that enables actual time updates and reporting. Complete exposure into outcomes that enables my group to make modifications that will right away affect the project performance.The platform is really user-friendly.

Cons: You cannot make edits to existing projects once they are live, you need to recreate them if you wish to alter any aspects.

Capterra loader

An amazing way to reach new customers!

Jun 11, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: It's a great way to reach the best audience at the right time. Outbrain bring us the best ROI we ever seen from other PPC platforms.

Cons: It has friendly UI, and great ways to reach various target audiences. The only cons its that you need some short period of training on the system.

Overall: wat to reach new users

A very good Native Advertising software

Mar 25, 2019
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support
Likelihood to Recommend: 10.0/10 Not
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Pros: I like how easy to use Outbrain is. The whole platform is very intuitive and you can easily find your way around. Also, by using the variations mechanism I can easily create several variations with my assets without manually booking them in one by one. This is a big advantage compared to other platforms.

Also, whenever we experienced any kind of difficulty with our campaigns, the customer team worked very fast and provided excellent solutions.

Cons: I seriously have no big issue with the software. The only thing bothering me from time to time is that single ads cannot be deleted out of a campaign. But using the pause function is an ok workaround for us.

Overall: We are very satisfied with Outbrain. The software is our number one provider for Native Advertising and we prefer it to its competitors.

Capterra loader

Easy to use but also difficult

Jul 16, 2019
4/5
Overall

3 / 5
Ease of Use

3 / 5
Features & Functionality

3 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 6.0/10 Not
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Pros: Its very quick to get started and creating campaigns. You have a lot of useful options to create you campaigns. ec. locations, placements, os type.

Cons: Editing your already created campaigns content. Lets say you created a campaign and added a picture and you have to edit the picture. There is no visible way to go in and edit the image. You cannot find the option to edit.

Overall: It is an awesome way to get traffic to your site. It's top notch and the options and demographics is so easy to get stats and build upon them on your next campaign.

Outbrain helping University

Aug 28, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

3 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: The advertising agency that provides services to the University where I work proposed the use of Outbrain technology. We have a lot of content but it was not possible to get it to a lot of people at the same time, and that's what Outbrain helped us do.

Cons: The support here in Brazil was confusing, this delayed the beginning of the campaign and displeased the company. Luckily, in the end the numbers were positive and this softened any problems that had occurred previously.

Capterra loader

Great tool if used properly and constantly finetuning

Aug 07, 2018
4/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Easy to use interface that allows real time updates and reporting.

Complete view of the results that allow the team to make improvements that will immediately impact campaign performance.

Cons: A long setup time, you need todo a test campaign first in order to see if it meets the requirements, and continue to update it until getting a satisfy results.

You also need to keep a close track on CPCs and see if recorded in campaign analytics program.

Overall: Was good, but the management costs might be overwhelming.

Capterra loader

Expand your content with Outbrain!

Jan 11, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Outbrain allows you to take a piece of important content and push it out beyond what most agencies are capable of. You can see your content featured on some high DA sites, meaning you'll get more eyes on it. Instead of traditional display ads, these provide relevant content to website visitors and can help direct traffic your way. If you have a great piece of content, Outbrain can be a great tool to get it the visibility it deserves and grow your brand.

Cons: It's not cost-effective for everyone. There is a minimum spend, so it may not be in everyone's budget.

Overall: Was able to get my content in front of fresh eyes and drive new website traffic!

It was not a good experience

Aug 14, 2019
3/5
Overall

3 / 5
Ease of Use

3 / 5
Features & Functionality
Likelihood to Recommend: 7.0/10 Not
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Pros: The idea of the tool is very cool, especially the way they proposed that our content be discovered by the target audience.

Cons: Unfortunately, the company that represents them in my city did not do a good job, the campaign was confusing and we could not see any relevant results to justify the investment

Great Tool with high Viewability

Mar 13, 2019
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Easy to use after a quick onboarding

In-line editing in tool

Great CPCs

Cons: Reporting is only in CSV

No pacing of campaign shown (will it spend full budget using current bid?)

No preview of the ads and no mockup for screenshots possible

Outbrain is a great tool for advertising!

Nov 28, 2017
4/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

3 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: Outbrain allows me to publish my articles and drive traffic to them from websites across the internet!

Cons: The cost of Outbrain is at time a bit shocking, but the website traffic can really lead to great results.

Overall: Outbrain is great for distributing your published articles!

Super great tool to amplify the reach of your content

Mar 18, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Value for Money

Pros: This is a marketers best friend. It's very easy to set up individual content pieces or say even an entire blog to get promoted.

Cons: Sometimes the placement of the content is not the best so click throughs can be lower or their quality not the best.

Outbrain For Good Cheap Traffic

Sep 18, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Very easy to use from a user interface standpoint. Many targeting options and easy to segment audiences.

Cons: Bulk changes can be challenging at times but for the most part it is a great network

Capterra loader

Read the brand name sites you know and love

Nov 21, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Outbrain is great because they give site owners and brands the ability to advertise on different big name brand across the internet. They do the work and reach out to these sites, while giving you an easy to use platform that allows for easy campaign management.

Cons: The software is pretty standard and has a bit of a learning curve. We'd like to see better options for lower ad spend on new ad campaigns, and not giving such priority to bigger brands with bigger budgets.

Drives Leads, but Conversions?

Oct 10, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality
Likelihood to Recommend: 10.0/10 Not
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Pros: We get a ton of traffic from this channel, at relatively inexpensive prices. But I'm not sure if these leads are actually materializing into new business for our company. . .

Cons: Leads can vary widely in quality. Most visitors just bounce after click, some view through convert, have not gotten much direct response.

The best choice for ad spend

Feb 28, 2019
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality
Likelihood to Recommend: 9.0/10 Not
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Pros: I really appreciate the interest targeting feature and they have one of the lowest minimum ad spends in the industry.

Cons: Wish they could go just a little lower on the ad spend, like $5/day, to help provide more flexibility when testing effectiveness of copy and campaigns.

Capterra loader

Way better than other marketing options

Apr 19, 2019
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support
Likelihood to Recommend: 8.0/10 Not
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Pros: Outbrain is a winning option for me. It has all the great features that I want. CPC is low, not as costly as other rivals, easy to use, are some features which make it amazing.

Cons: I think live projects need some improvements.

Never Been So Dissatisfied

May 31, 2019
1/5
Overall

1 / 5
Ease of Use

1 / 5
Features & Functionality

1 / 5
Customer Support

1 / 5
Value for Money

Pros: None, Seriously I was kicked off the platform before my first ad was approved.

Cons: I tried to create an add campaign for a self help legal program with an affiliate link. I was kicked off the platform, and was not told why. They just said this type of content doens't fit what their host sites affiliate want. Instead of just telling me this and letting me edit my ad, they deactivated my account. Very dissatisfied.

Overall: Never Their terms of service are not clear, and I waisted days trying to create a campaign to get banned with little explination.

Worthless untargeted traffic

Feb 07, 2018
1/5
Overall

3 / 5
Ease of Use

2 / 5
Features & Functionality

3 / 5
Customer Support

1 / 5
Value for Money
Likelihood to Recommend: 2.0/10 Not
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Pros: Outbrain's interface is pretty easy to use, and it's very quick to get your campaign up and running.

Cons: The traffic is worthless. None of the audience is remotely targeted, and it results in zero conversions.

getting a lot of clicks in first few days

Apr 11, 2019
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: we are trialling this software to improve our native advertising, early results seem great

Cons: no customer rep to talk to but the help files are ok

Overall: looks promising