Best For

Online marketer

Product Details

Outbrain is the world's leading content marketing platform, serving 3 trillion content recommendations that resulted in 9 billion completed conversions last year alone. With Outbrain's premium publisher network, advertisers promote their content on high-quality sites, and the built-in smart targeting toolkit helps brands and businesses reach their best audience, driving better traffic to their online assets, and creating more leads and conversions.

Contact Details

Outbrain

http://www.outbrain.com

Founded in 2006

Located in United States

Outbrain Amplify
Outbrain Amplify

Starting Price

  • $20.00/one-time
  • Min Daily budget

Free Demo

  • Yes

Platform

  • Installed - Mac
  • Cloud, SaaS, Web
  • Installed - Windows
  • Mobile - iOS Native
  • Mobile - Android Native

Training

  • In Person
  • Live Online
  • Webinars
  • Documentation

Support

  • Business Hours
  • Online

Outbrain Amplify Features

Audience Targeting
Brand Management
Campaign Management
Categorization/Grouping
Conversion Tracking
Distribution Management
Editorial Calendar
Multi-Channel Publishing
Publish Scheduling
SEO Management
Social Media Management
Video Management
A/B Testing
Ad Inventory Management
Ad Optimization
Banner Management
Conversion Tracking
Mobile Ad Serving
Native Ad Serving
Newsletter / Email Ad Serving
Referrals / Affiliates
Rich Media Ad Serving
Video Ad Serving
Campaign Management
Collaboration
Document Management
File Sharing
Project Management
Task Management
Time Tracking
Affiliate Management
Affiliate Tracking
Banner Management
Commission Management
Contest Management
Coupon Management
Email / Newsletter Communication
Fraud Detection
Multi Level Marketing (MLM)
Multi-Language
Social Sharing
Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign
Contact Discovery
Contact Import/Export
Lead Capture
Lead Database Integration
Lead Nurturing
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools
Visitor Identification
A/B Testing
Campaign Tracking
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics
Channel Attribution
Contextual Targeting
Coupons
Email Marketing
Engagement Monitoring
Location-Based Marketing
Push Notifications
Text Messaging
Text-to-Win
A/B Testing
Account Alerts
Analytics / ROI Tracking
Bid Management
Budget Management
Campaign Management
Conversion Tracking
Keyword Research Tools
Keyword Tracking
Landing Pages / Web Forms
URL Builder
Campaign Analysis
Conservative
Contact Management
Contribution Tracking
Demographic Data
Donor Targeting
Email Marketing
Event Calendar
Fundraising Management
Mapping
Non-Partisan
Online Payment Processing
Progressive
Staff Management
Volunteer Management
Voter Database
Article Author Database
Auto-Update Media Lists
Campaign Management
Clippings Management
Communications Calendar
Contact Management
Digital Asset Management
Direct Mail Management
Email Distribution
Press Monitoring
Press Release Builder
A/B Testing
Audience Targeting
Behavioral Targeting
Conversion Tracking
Geo Targeting
Mobile Retargeting
Personalization
Recommendation Engine
Social Media Retageting
A/B Testing
Auditing
Competitor Analysis
Content Management
Dashboard
Google Analytics Integration
Keyword Research Tools
Keyword Tracking
Link Management
Localization
Mobile Search Tracking
Rank Tracking
Revenue Management
User Management
Automated Publishing
Brand Tracking
Content Management
Customer Engagement
Multi-Account Management
Multi-User Collaboration
Post Scheduling
Reporting/Analytics
Social Media Monitoring
Analytics
Automated Publishing
Contact Management
Content Management
Conversion Tracking
Customer Targeting
Keyword Filtering
Multi-Account Management
Post Scheduling

Outbrain Amplify Reviews

Showing 5 of 22 reviews
Overall
4.5/5
Ease of Use
4.5/5
Customer Service
4.5/5
Verified Reviewer
Apparel & Fashion, 201-500 employees
Used the software for: 2+ years
Overall Rating
5/5
Ease of Use
4/5
Customer Service
5/5
Features
4/5
Value for Money
5/5
Likelihood to Recommend
10/10
Reviewer Source 
Source: Capterra
March 19, 2019

“Outbrain helps us reach high value customers”

ProsThe software is very user-friendly and a number of updates have been added over the course of last year, which allow for a better campaign set up, more precise targeting and have helped us decrease our acquisition costs.
ConsAt the moment it's not possible to evenly split budget between ads, meaning that the ad that has been identified as the most promising by the algorithm gets assigned quite a significant share of the overall budget. Hence, conducting tests on ad level has proven a bit tricky.
Reviewer Source 
Source: Capterra
March 19, 2019
Abdul Haseeb K.
Digital Marketing Manager
Online Media, 11-50 employees
Used the software for: 6-12 months
Overall Rating
5/5
Ease of Use
5/5
Customer Service
5/5
Features
5/5
Value for Money
5/5
Likelihood to Recommend
9/10
Reviewer Source 
Source: Capterra
March 28, 2019

“Want to reach a wider audience?”

OverallI use Outbrain - Amplify to reach audience worldwide to promote my products. It has been a real helping hand to scale. I see a lot of good publishers on the network (in most of the countries) who got tons of traffic everyday. You can create campaigns in multiple countries and paying in only one currency which helps to ease reporting! Also, if you are looking to retarget users, I believe Outbrain got a fair hold here! I work with other native advertising tools & I would say the UX design is much simpler and easier then what I see elsewhere. Last but not least, customer support is top-notch! Quick, Sharp & Supportive!
Pros- Fast & easy campaign set-up, - Very specific GEO targeting, - Excellent tracking, - Audience reach at a fair price, - Quick & reliable reporting.
Cons- No ads preview once the campaign is live, - Cannot target Chinese market,
Reviewer Source 
Source: Capterra
March 28, 2019
soufiane z.
Performance Marketing
Internet, 201-500 employees
Used the software for: 1-2 years
Overall Rating
5/5
Ease of Use
5/5
Customer Service
5/5
Features
5/5
Value for Money
5/5
Likelihood to Recommend
10/10
Reviewer Source 
Source: Capterra
March 13, 2019

“My secret lead generation weapon :)”

OverallOutbrain is one of the greatest channels for our generating leads in our industry. The CTR and CVR is way better than normal display Banner.By paying less for the clicks compared to FB & Google, we are getting the highest ROI from this channel. I think Native Advertising is the future and i am happy working with such a big player like Outbrain and to be honest, i am enjoying their great customer support.
ProsGreat support Easy to use Targeting options (GEO, Age, Interests, Retargeting etc...) Pixel and Tracking implementation Low CPC
ConsInterests targeting optimization still not possible at the moment of this review
Reviewer Source 
Source: Capterra
March 13, 2019
Avatar Image
Hannah G.
Web Developer
Computer Software, Unspecified
Used the software for: 1-2 years
Overall Rating
5/5
Ease of Use
5/5
Customer Service
5/5
Features
5/5
Value for Money
5/5
Likelihood to Recommend
9/10
Reviewer Source 
Source: Capterra
July 28, 2018

“Helps with page views”

ProsEasy to utilize user interface that enables actual time updates and reporting. Complete exposure into outcomes that enables my group to make modifications that will right away affect the project performance.The platform is really user-friendly.
ConsYou cannot make edits to existing projects once they are live, you need to recreate them if you wish to alter any aspects.
Reviewer Source 
Source: Capterra
July 28, 2018
Avatar Image
rotem s.
Online marketing
Computer Software, 51-200 employees
Used the software for: 1-2 years
Overall Rating
5/5
Ease of Use
5/5
Customer Service
5/5
Features
5/5
Value for Money
5/5
Likelihood to Recommend
10/10
Reviewer Source 
Source: Capterra
June 11, 2018

“An amazing way to reach new customers! ”

Overallwat to reach new users
ProsIt's a great way to reach the best audience at the right time. Outbrain bring us the best ROI we ever seen from other PPC platforms.
Cons It has friendly UI, and great ways to reach various target audiences. The only cons its that you need some short period of training on the system.
Reviewer Source 
Source: Capterra
June 11, 2018