# Oracle Marketing Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is Oracle Marketing the right Marketing Automation solution for you? Explore 51 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/140450/Oracle-Eloqua/reviews --- Oracle Marketing 4.1 (51) [View alternatives](https://www.capterra.com/p/140450/Oracle-Marketing-Cloud/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated January 15th, 2026 # Reviews of Oracle Marketing Ease of use 3.7 Customer Service 3.9 ## Pros and Cons in Reviews KH Kathy H Practice ManagerVeterinary, 10,001+ employeesUsed the software for: 6-12 months. “Ease of submitting expense reports for multiple users, robust reporting for bills paid“ February 24, 2025 Yonatan W Senior Account executive Computer Software, 10,001+ employeesUsed the software for: I used a free trial. “Oracle's CX suite is extremely flexible (not to mention powerful) in its capabilities and suite of tools to allow any enterprise client to execute advanced campaigns.“ May 16, 2022 Yonatan W Senior Account executive Computer Software, 10,001+ employeesUsed the software for: I used a free trial. “once set up, creating email campaigns is pretty easy“ May 16, 2022 vl valerian l telemarketing group memberTelecommunications, 1,001 - 5,000 employeesUsed the software for: 1-2 years. “what i like most is that Oracle CX Marketing helps me build strong relationships with customers.“ August 3, 2021 ## Showing most helpful reviews Showing 1-25 of 51 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Mark S. Customer Relations Executive Textiles Used the software for: 6-12 months ### "Oracle Marketing Cloud" December 5, 2018 4.0 Oracle Marketing has eased our Departments working conventions due to the many functionalities it offers such as data tracking, automated report generation, reminder, hierarchy etc.. Pros My company had purchased a 2 year contract with Oracle package which includes the Marketing Cloud of which was used by me. Changing from an old system to Oracle was done with ease and the functionality Oracle offers along with its UI and troubleshoot is great for its users. Overall i am pleased with this software. Cons The price for the package was quite high in its 2 year contract, also the customer support was not easy to get a hold of, at least for me. Review Source KH Kathy H. Practice Manager Veterinary Used the software for: 6-12 months ### "Robust bill pay program" February 24, 2025 5.0 Used daily for bill pay/expense report tracking Pros Ease of submitting expense reports for multiple users, robust reporting for bills paid Cons Nothing once robust training was rolled out, can be a complicated program with many different functions Switched from [Quickbase](https://www.capterra.com/p/157262/QuickBase/) NVA corporate made the switch, not sure of the reasoning behind it Review Source VR Verified Reviewer Senior Account executive Computer Software Used the software for: I used a free trial ### "Advanced but hard to use " May 16, 2022 3.0 Pros Oracle's CX suite is extremely flexible (not to mention powerful) in its capabilities and suite of tools to allow any enterprise client to execute advanced campaigns. -The interface got a lot better and easier to use - once set up, creating email campaigns is pretty easy - advanced reporting Cons Oracle's CX suit is extremely robust but very complex, hard to integrate and very expensive to maintain. it will take the average team at least 3-4 months just to get the basics, so getting things up and running and doing advanced marketing campaigns in it is nothing short of a marathon (with high costs involved) however, as the backend is still old in some of the tools it's still a bit clunky even with it's relatively new interface Review Source VR Verified Reviewer Assistant Marketing Director Computer Software Used the software for: 2+ years ### "A robust marketing automation tool for streamlining digital marketing and contact management" June 13, 2018 4.0 Streamlines email marketing, contact management and our Marketing to Sales processes. We have been able to clean up our database, create new processes that provide Sales with the information they need about our new leads, and report on the metrics that help us making ongoing decisions. Pros OMC (Or Eloqua as I still call it), it extremely deep in its functionality, features and integrations. If what you want to do isn't out of the box, or a plugin available, you can create just about any program or process within the system. Cons The reporting is horrible. It is not intuitive, even the customizable reports are clunky to build and take forever to load. There are even instances where there is "too much" data to load a report! How is that possible for an enterprise-level software? Review Source Raghu N. Sr. Research & Project Analyst Mechanical or Industrial Engineering Used the software for: 1-2 years ### "Oracle Marketing Cloud: A Full fledge marketing automation solution " March 13, 2019 4.0 We use it for our marketing automation needs, mainly lead scoring and email marketing. Pros Seamless integration with third party tools like Dynamics, sales force. Social integration such as twitter and Facebook give you insight of social media campaigns, this has helped us a lot. Also, hyper cloud feature is cool which is used to create personalized micro sites using dynamic user content. Cons Reporting feature can be improvised. Customer support can be improved. Review Source Alister R. Director of Product Innovation Computer Software Used the software for: 1-2 years ### "full features marketing automation" February 1, 2018 4.0 Full of features needs more new age team to rejig the product to beat the competition. A good option for enterprises planning to use market automation. Pros Campaign manager is great. it allows for custom workflows. Allows us to manage campaigns across multiple channels within the single system supports close to 7 channels Extensive integrations with 3rd party apps for data enrichment. Used data.com for contact syndication and maroon.ai for predictive applications layer. Cons Expensive in comparison with the competition Lots of features but the support is bad and also the layout and UI looks dated. Needs an upgrade. Makes the product look unnecessarily complicated. Review Source panashe B. IT Specialist Human Resources Used the software for: Less than 6 months ### "Review" October 30, 2023 5.0 8/10 Pros web activities and budgeting and cost management are very useful and helped us make an accurate marketing budget for our department Cons some features didn't work well because of our region Review Source CL Chee L. Online Marketing & Recruitment Officer Higher Education Used the software for: 2+ years ### "Workhorse, but not UI friendly. " April 5, 2019 3.0 Running big and multi-step email campaigns with over 10000 contacts is what I have been using Eloqua for. Pros Setting up email campaigns and landing pages are quick and easy. The A/B testing on email campaigns is a nice feature and that you can set a time range and once that's up, the winning email will be sent to the rest of your contacts. Cons There's a lot that Eloqua can do, but not many resources you can find to really put Eloqua in good use. The UI changes frequently, so you need to take a moment to familiarize yourself with the dashboard. The text editor provided is atrocious to use - its very glitchy. So if you're familiar with better text editors like Atom, Sublime Text or Dreamweaver - you don't get any options, nothing populates when writing tags etc. Review Source VS Vivek S. Assistant Manager Food & Beverages Used the software for: 6-12 months ### "Oracle Marketing Cloud Review" April 3, 2019 3.0 I use it for email marketing & SMS pushes. Overall my job gets satisfactorily done using this software. The customer service are very helpful in case i face any problem using the software. Pros I use it for email marketing, so i find it easy to make newsletter. I get the option of directly pasting my HTML code and the template is ready. If someone is not a coder then he/she has the option of making the template by drag & drop options. Cons I personally find the software little complicated. There are lots of steps to be taken to get a thing done which i think is unnecessary. Also the user-interface is old. Review Source OC Orangel C. Marketing de Servicios Consumer Services Used the software for: 6-12 months ### "Automate marketing content" April 23, 2019 4.0 We have used it to plan large-scale projects that require the dissemination of information in all possible communication channels, that optimizes the use of the platform and the effective work of our team. Discipline, organization, order and a great impact on our customers is what we have achieved with the use of this great platform Pros It is a support tool to automate the marketing of your company by email, works from the point of view of the seller and to meet the needs of the buyer. It integrates perfectly with social networks known to all, this will allow your management to go a little further. It is the ideal platform to carry marketing campaigns Cons It is a complete tool, it has details like any platform but nothing that has not been solved with time and updates of it Review Source MM Matthew M. Computer Software Used the software for: ### "Deliver the right message at the right time." November 14, 2014 4.5 Pros Eloqua empowers us to deliver marketing to our prospects as if we're having real conversations with them. Using a combination of assets, such as landing pages, forms, and emails, it's easy to create integrated marketing experiences that have a clear, unified voice, to progressively gather information about those you're marketing to, and to provide value exchange. And Eloqua (now a part of the Oracle Marketing Cloud) offers first-class training and ongoing support to help you and your team along your way. So, no matter if you're a shop of one or a large team, Eloqua can scale to fit your business needs. Cons Since the acquisition by Oracle, access to support has changed. It used to be that you could call in and talk to a rep, who would talk you through any problem on the spot. Now it's necessary to submit a ticket through the ticketing system, and most of the interaction is done over the web. They have been able to resolve all problems still, so the process is different, but it's not necessarily better or worse. Review Source KS Krista S. Used the software for: ### "" July 11, 2012 5.0 I have been using Eloqua for over a year now to manage my B2B email marketing and nurture campaigns. I can't imagine a more useful or easy-to-use tool. From the day we implemented Eloqua, we had full support from their team of experts who walked us through everything from implementation to best practices. Eloqua has their own University and certifications that help you advance your knowledge of both the product and marketing. We have integrated Eloqua with our Salesforce install, which helps us to seamlessly pass information back and forth about leads. I am able to segment out leads based on their stage in the sales cycle and target marketing messages based on their stage. The lead's activity then passes back into Salesforce to give the sales rep more insight into the lead's digital body language. The support of the Eloqua community is tremendous! Their Topliners community is full of Eloqua employees and users who are there to give you advice and share success stories. You are never on your own when you are part of the Eloqua community. Review Source KC Kristin C. Used the software for: ### "" July 12, 2012 4.5 We are a SAAS company and experienced quick growth over the last 2 years. In January of 2011 we decided to implement a marketing automation platform to automate our email campaigns, expand our flexibility with forms, and track our leads from creation to close with marketing touch points and sales cycle analysis. We chose Eloqua for its ease of use, integration with Salesforce and overall product. It was a little rough at the beginning but the product has improved tremendously in the last year and their tech support is amazing. Great tech support is so necessary and really can't be replaced. I love working with a company that is always looking to improve and build on their current product. Eloqua is definitely a leader in the industry. Review Source ZA Zubair A. Marketing Used the software for: ### "Great tool with Amazing power" April 18, 2015 5.0 Oracle Marketing Cloud is our newest integration at Ross University. We previously used SalesForce but honestly, Oracle's Cloud is much more comprehensive. Our use of this software has revolutionized our way of reaching out to future students for recruitment into our school. The biggest plus of this product is how Oracle removes the guesswork associated with other software and uses hard, forensic evidence in making marketing decisions. Perhaps the one downfall is the price, but when you are a large corporation with big goals, that particular aspect does not seem to be a limiting factor Review Source CK Carmi K. Management Consulting Used the software for: ### "Fabulous Software" November 17, 2014 5.0 Pros Easy to use, and vendors are professional. They maintain, update, and service the entire outfit of our company. No more hassles since we used this software by Oracle. Cons None so far. We have never encountered problem since using this, unlike before, when we couldn't be productive because the system we were using always gave us headaches. We're happy at present. Review Source VG Vivian G. Used the software for: ### "Oracle Eloqua Review" April 28, 2015 5.0 This is a very good marketing tool, it can help create landing pages, emails, and submit forms via the editor. It is using drag and drop placement, so don't need programmer to help at all. It also has the email subscription manager features that help manage the email recipients list, and setup email campaigns. So I will say it is a very well done marketing tool. Review Source EC Edward C. Used the software for: ### "great marketing resource management" April 28, 2015 5.0 Oracle Eloqua is a MRM software. It helps me as a marketing manager to keep track of all the necessary campaign information. One of the weaknesses is it is a bit costly than other marketing software out there, but their support is one of the best out there I think. Review Source VR Verified Reviewer Demand Generation Marketing Manager Computer Software Used the software for: 2+ years ### "Great for complex and unique campaigns and programs." March 6, 2018 4.0 Pros We use Oracle Marketing Cloud/Eloqua for all of our marketing automation and email marketing communication needs throughout the company, both internally and externally. There's a lot of features and functionalities here and so many choices when building out segments, emails, and landing pages. Cons The reports sometimes can be a little off and not match with other reports in the same system. When we have large canvases and campaigns, it can be slow to run our segments and thus, can delay our launches. Review Source OT Olivia T. Product Marketing Manager Computer Software Used the software for: 2+ years ### "Great marketing automation software once you figure out its quirks" June 8, 2017 4.0 Switching from Eloqua to Hubspot, there are definitely things I miss about Eloqua and in my role Eloqua seemed to fit my needs better. A benefit our company liked about Hubspot over Eloqua was the ability to track social media and get a full picture of campaign performance (versus just reporting on individual emails or landing pages in Eloqua). Pros Tons of flexibility with segmenting and contacts, easy to create emails and landing pages, visual layouts of campaign workflows, a lot of email statistic reports. Cons A few things seemed more cumbersome than they should be (like not being able to create a picklist on the fly within a form, or needed to create a separate header each time if you wanted to use it for preview text). Once in a while it seemed to glitch and I'd need to "Save As" and try again to get it to work. However, we've now switched to Hubspot and I've had to do the same thing. Review Source VR Verified Reviewer Ceo Computer Software Used the software for: 2+ years ### "Oracle marketing is solid new cloud" November 11, 2022 3.0 Pros Oracle is building a new, powerful cloud. I recommend it. Cons The Ui could be simpler. The products could be more integrated. Alternatives considered [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/) Review Source JD John D. Owner Marketing and Advertising Used the software for: 2+ years ### "My Favorite Marketing Automation Platform" November 13, 2018 4.0 I have used Marketo, Hubspot, Pardot, etc. This is by far, my favorite of all of them. In the others, I have had many situations where I had a business problem that I couldn't solve in it. Not with Oracle Marketing. Pros Very, very powerful. I am very rarely limited by what it can do. I make up for shortfalls in other platforms (ETL, lead routing, data cleansing and standardization) along with all of the good things that a marketing automation platform can and should do. Their WYSIWYG improvements continue to get better as well. Cons Some of the back end is still the old E-9 platfrom, which is clunky. There isn't much thought in how to keep it clean and maintained - it is difficult or impossible to archive objects like landing pages, emails, forms, programs and campaigns. This leads to a cluttered UI after you have used it for a while. Review Source VR Verified Reviewer Director, Product Marketing Computer Software Used the software for: 1-2 years ### "Expensive and Complex, if you're into that kinda thing" August 22, 2019 5.0 Very good. I like it because I'm very tecchy. Other might find it confusing and difficult to learn. Pros If you can imagine it, Eloqua in the OMC can build it. Great integration options. The most developed Custom Data Objects in Marketing Automation. Form fields don't have to be mapped to lead fields. Cons In regard to Eloqua... It's expensive and for anyone who isn't trained in it it's complex. Not super approachable. The email and landing page builders could use some major work. Review Source vL valerian L. telemarketing group member Telecommunications Used the software for: 1-2 years ### "Marketing process gets pleasant" August 3, 2021 4.0 Overall Oracle CX marketing is good software, that provides me many features. It helps me to create a complete view of my customers. Pros what i like most is that Oracle CX Marketing helps me build strong relationships with customers. i can request a demo version before final purchase, that is great advantage in my mind. Cons The software isn't easy for me to use. For the first time i need to train some time. Review Source VR Verified Reviewer Partner Marketing Associate Computer Software Used the software for: 6-12 months ### "Use it to create emails and to launch email drip campaigns" April 30, 2018 4.0 Pros I am very easily able to set up a canvas with html emails to create email drip campaigns to send out to prospects, clients, and partners alike. Also easy to create a short form for events. It does a good job of pushing reports to our emails whenever somebody fills out the form, so we have all the contact data on hand. Cons With the html emails that are created using this software, the code itself is unnecessarily complex. The CSS is inline with the HTML and it would be more clear/easier to edit if there was a CSS style sheet instead. Review Source DG David G. Manager Mechanical or Industrial Engineering Used the software for: 2+ years ### "Best if used by HTML developers." September 28, 2017 4.0 Pros Not great for casual users. UI is getting better but needs work. Data can be exported easily to xml or xcel formats. Lead scoring is ok but needs more intergration with CMS to be useful. Cons UI, support ...top liners has old info. Program builder is difficult. It is not intergrated into Compendium very well. Eloqua was purchased by Oracle not all of integration works. Review Source Similar Products Featured