Oracle

Oracle Marketing Cloud

4 / 5 34 reviews


Average Ratings

34 Reviews
  • 4 / 5
    Overall
  • 4 / 5
    Ease of Use
  • 4 / 5
    Customer Service

Product Details

  • Deployment
    Cloud, SaaS, Web

Vendor Details

  • Oracle
  • www.oracle.com
  • Founded 1977
  • United States

About Oracle Marketing Cloud

Automate content and social marketing, targeting, segmentation, and lead management with Oracle Marketing Cloud solution.


Oracle Marketing Cloud Features

  • Analytics / ROI Tracking
  • Campaign Segmentation
  • Channel Management
  • Contact Management
  • Content / Blogging Platform
  • Direct Mail Management
  • Email Drip Campaigns
  • Landing Pages / Web Forms
  • Lead Management
  • Lead Nurturing
  • Lead Scoring
  • Multivariate Testing
  • Referrals / Affiliates
  • Search Marketing
  • Social Marketing
  • Website Visitor Tracking

Oracle Marketing Cloud Reviews Recently Reviewed!

Full featured but clunky

Nov 14, 2017
4/5
Overall
3 / 5
Ease of Use
4 / 5
Features & Functionality
Likelihood to Recommend: 6.0/10 Not
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Pros: Many features are available and email templates, seed lists, contacts, campaigns, etc can all be configured as desired. Good options for message tracking as well.

Cons: Interface can be a bit confusing, as can be the process for setting up segments. Having so many options can also lead to confusion.

Best if used by HTML developers.

Sep 28, 2017
4/5
Overall
2 / 5
Ease of Use
2 / 5
Features & Functionality
1 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 3.0/10 Not
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Pros: Not great for casual users. UI is getting better but needs work. Data can be exported easily to xml or xcel formats. Lead scoring is ok but needs more intergration with CMS to be useful.

Cons: UI, support ...top liners has old info. Program builder is difficult. It is not intergrated into Compendium very well. Eloqua was purchased by Oracle not all of integration works.

Great marketing automation software once you figure out its quirks

Jun 08, 2017
4/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
Likelihood to Recommend: 8.0/10 Not
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Comments: Switching from Eloqua to Hubspot, there are definitely things I miss about Eloqua and in my role Eloqua seemed to fit my needs better. A benefit our company liked about Hubspot over Eloqua was the ability to track social media and get a full picture of campaign performance (versus just reporting on individual emails or landing pages in Eloqua).

Pros: Tons of flexibility with segmenting and contacts, easy to create emails and landing pages, visual layouts of campaign workflows, a lot of email statistic reports.

Cons: A few things seemed more cumbersome than they should be (like not being able to create a picklist on the fly within a form, or needed to create a separate header each time if you wanted to use it for preview text). Once in a while it seemed to glitch and I'd need to "Save As" and try again to get it to work. However, we've now switched to Hubspot and I've had to do the same thing.

Most powerful MAP on the market

Mar 13, 2017
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Comments: Have used many different marketing automation platforms, and Eloqua is still king of them all

Pros: Can be used for simple applications through complex ones.

Cons: Pricing can be high if not negotiated down.

Oracle Responsys For B2C

Jan 10, 2017
4/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Comments: Responsys is a great ESP for large B2C businesses. It is very easy to implement new data fields, you just need buy-in from your development team. The only thing that is missing from the Marketing Cloud is a mainstream web and mobile analytics platform like how Adobe has Omniture and Campaign.

Recommendations to other buyers: It is very self-service. You'll need technical power users to truly use it right.

Eloqua Review

Nov 17, 2016
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
Likelihood to Recommend: 8.0/10 Not
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Comments: We love how simple it is to build email prospecting campaigns. The tool provides great analytics which is extremely useful for my team to determine if our campaigns were effective or if we need to make adjustments. A bit of training is required to get the hang of utilizing and it does require a strong knowledge/background in HTML.

Oracle On Demand

Nov 15, 2016
1/5
Overall
2 / 5
Ease of Use
2 / 5
Features & Functionality
1 / 5
Customer Support
1 / 5
Value for Money
Likelihood to Recommend: 1.0/10 Not
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Comments: Not a stable product, constantly going down. No integration with InsideView.

Pros: The color scheme is nice.

Cons: Reporting is way too complicated.

Recommendations to other buyers: There are plenty of good CRMs out there so keep looking.

Good Product With Tons Of features

Nov 11, 2016
4/5
Overall
2 / 5
Ease of Use
4 / 5
Features & Functionality
3 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 4.0/10 Not
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Pros: It has a lot of good features and can handle complex workflows very well

Cons: Not super intuitive compared to other marketing software

Overall: Eloqua does a lot of things well but isn't the most user friendly product on the market. It handles complex processes quite well but is sometimes confusing

Staying on top with Oracle Marketing Cloud

Oct 04, 2016
5/5
Overall
3 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Comments: I have worked with Eloqua and Oracle Marketing Cloud for over 5 years. After assessing multiple competitors, we always come back to Oracle. Their ability to understand our business needs and provide solutions that fit is impeccable. In addition, their support and community groups provide expertise and insight that cannot be matched.

Marketing Campaign Workhorse

Sep 15, 2016
4/5
Overall
3 / 5
Ease of Use
5 / 5
Features & Functionality
3 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Comments: Eloqua is on the one side being used as a database tool for our big pool of suspects. On the other hand, we use Eloqua as a full fledge automation tool for email, print and telemarketing campaigns. We are using the full package: emails, landing pages, forms, program builder, data tools and reporting function. Eloqua is the hub of our entire marketing program. Our marketing team is small, but every person we add is added as a user and trained to think about our customer's journey through the buying process. The sales team relies on our outbound programs driven by Eloqua. The integration with Oracle Sales Cloud creates automatic data enrichment. Even though we are fairly simple in our use of the platform, we've created efficiencies and value that we wouldn't have without Eloqua.

Pros: The campaign management in Eloqua is a very easy and intuitive tool to send out simple, as well as sophisticated email campaigns. All assets (emails, forms, landing pages, etc.) can be integrated into the campaign, which makes the reporting easy and thorough. It has all necessary tools for a proper database management, including a good tool for scoring. The tools available within Eloqua allow us to target our messages to right market segments, and ensures that we can suppress email addresses that have already received a marketing message from us on a given day and unsubscribed through subscription management. We use Eloqua as a full fledge automation tool for all email campaigns and event RSVPs. Additionally, we have it synced with our CRM so that new contacts are added into the system automatically. I also think Eloqua University is a great resource.

Cons: Sometimes take a while until you can solve together with support your problem. They usually do not go the extra mile.We contracted a 3rd party to help implement some features and support training to maintain since Oracle does not provide those offerings. I also think lead scoring still needs work. I think they need to increase the amount of documents they allow you to store in their progressive profiling component. Sometimes it takes a while until you can solve a problem with support. They usually do not go the extra mile. We contracted a 3rd party to help implement some features and training documentation to maintain since Oracle does very little in those areas.

Recommendations to other buyers: It's a perfect fit for us - long sales cycle, emerging product, high price point. Our customers need to be educated, nurtured, and convinced that our product is the best. For us, this means a highly structured, cerebral, yet connecting on an emotional level buying process. Certain conversations need to take place at the right time, and in the right order. Eloqua allows us to rapidly prototype campaigns and quickly refine them to optimize performance. The advice I would have for a colleague is to work externally with an official Eloqua partner and internally with an Eloqua experienced marketing manager to successfully implement throughout your company.

Oracle Eloqua Review

Apr 28, 2015
5/5
Overall
5 / 5
Ease of Use
5 / 5
Customer Support

Comments: This is a very good marketing tool, it can help create landing pages, emails, and submit forms via the editor. It is using drag and drop placement, so don't need programmer to help at all. It also has the email subscription manager features that help manage the email recipients list, and setup email campaigns. So I will say it is a very well done marketing tool.

great marketing resource management

Apr 28, 2015
5/5
Overall
5 / 5
Ease of Use
5 / 5
Customer Support

Comments: Oracle Eloqua is a MRM software. It helps me as a marketing manager to keep track of all the necessary campaign information.
One of the weaknesses is it is a bit costly than other marketing software out there, but their support is one of the best out there I think.

Great tool with Amazing power

Apr 18, 2015
5/5
Overall
5 / 5
Ease of Use
5 / 5
Customer Support

Comments: Oracle Marketing Cloud is our newest integration at Ross University. We previously used SalesForce but honestly, Oracle's Cloud is much more comprehensive. Our use of this software has revolutionized our way of reaching out to future students for recruitment into our school. The biggest plus of this product is how Oracle removes the guesswork associated with other software and uses hard, forensic evidence in making marketing decisions. Perhaps the one downfall is the price, but when you are a large corporation with big goals, that particular aspect does not seem to be a limiting factor

Excellent service

Apr 08, 2015
5/5
Overall
5 / 5
Ease of Use
5 / 5
Customer Support

Comments: Straight forward easy to use material .Really like the software ,great work oracle

Helpful Insight into Client/Prospect Activity

Mar 18, 2015
4/5
Overall
5 / 5
Ease of Use
4 / 5
Customer Support

Comments: Eloqua allows our sales team to instantly and accurately know what material our prospects have reviewed and are interested in learning about. It allows the team to quickly engage with a potential customer which increases the chances of moving forward in the sales cycle. The information is easy to read, and allows you to see what webpages prospects/clients have viewed, and also send a notification once there is activity on our site.

A Newbie's Impression of Eloqua 10!

Nov 28, 2014
5/5
Overall
4.5 / 5
Ease of Use
4.5 / 5
Features & Functionality
5 / 5
Customer Support
Likelihood to Recommend: 10.0/10 Not
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Pros: The Eloqua suite is very powerful and has brilliant support resources like Topliners and the Eloqua University. With the reward and badge system in Topliners, it really encourages you to learn as much as possible. As a novice user always looking for information, the training and support areas are solid as are the community resources.

Cons: There are some glitches here and there when campaign building. Updates can cause outage periods. There are small bugs within fields, which means additional clicks.

Recommendations to other buyers: Eloqua provides an unparalleled platform of functionality marketers need to automate and measure demand generation campaigns that generate more quality leads.

Oracle Eloqua Review

Nov 18, 2014
5/5
Overall
5 / 5
Ease of Use
4.5 / 5
Features & Functionality
4 / 5
Customer Support
Likelihood to Recommend: 9.0/10 Not
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Pros: It allows for tracking and reporting very easily.

Cons: It looks a little outdated with the buttons, look and feel, etc.

Recommendations to other buyers: It is a great reporting tool, and the functionality allows for seeing both future and past reports.

Fabulous Software

Nov 17, 2014
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
Likelihood to Recommend: 10.0/10 Not
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Pros: Easy to use, and vendors are professional. They maintain, update, and service the entire outfit of our company. No more hassles since we used this software by Oracle.

Cons: None so far. We have never encountered problem since using this, unlike before, when we couldn't be productive because the system we were using always gave us headaches. We're happy at present.

Recommendations to other buyers: You should read reviews and feedback of other customers or users of this software, and give a trial for this software if it works for your company, but Oracle adjusts based on the client and company's needs.

Deliver the right message at the right time.

Nov 14, 2014
5/5
Overall
4 / 5
Ease of Use
4.5 / 5
Features & Functionality
4.5 / 5
Customer Support
Likelihood to Recommend: 10.0/10 Not
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Pros: Eloqua empowers us to deliver marketing to our prospects as if we're having real conversations with them. Using a combination of assets, such as landing pages, forms, and emails, it's easy to create integrated marketing experiences that have a clear, unified voice, to progressively gather information about those you're marketing to, and to provide value exchange. And Eloqua (now a part of the Oracle Marketing Cloud) offers first-class training and ongoing support to help you and your team along your way. So, no matter if you're a shop of one or a large team, Eloqua can scale to fit your business needs.

Cons: Since the acquisition by Oracle, access to support has changed. It used to be that you could call in and talk to a rep, who would talk you through any problem on the spot. Now it's necessary to submit a ticket through the ticketing system, and most of the interaction is done over the web. They have been able to resolve all problems still, so the process is different, but it's not necessarily better or worse.

Recommendations to other buyers: The space is highly aggressive, and some other vendors will use questionable tactics (such as spreading FUD, using high-pressure tactics, dropping first-year pricing, and then jacking up license fees in the future) in an effort to win your business. Stay focused on matching your business needs to the value provided by the vendor. For us, that meant stellar support and training, powerful segmentation, and flexible campaign logic. Eloqua has delivered in every way.

Average email tool; terrific lead-generation tool

Jul 07, 2014
3/5
Overall
2 / 5
Ease of Use
3 / 5
Features & Functionality
4.5 / 5
Customer Support
Likelihood to Recommend: 6.0/10 Not
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Pros: It brought us into a new era of one-on-one marketing. The ability to track a customer by name and deliver knowledge of what he or she is interested in is new and exciting to us. We are converting all of our submission forms (including a Facebook form) to Eloqua-enabled.

Cons: We vastly underestimated the difficulty in integrating with our CRM. We have a home-baked CRM, not SFDC or Dynamics. So, we have been stymied in delivering our marketing knowledge to Sales.

Recommendations to other buyers: We did the most thorough vetting we knew how to do and still found surprises once we started using it. Don't try to anticipate everything; just dive in and figure it out on the fly.

Feb 20, 2013
5/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support

Comments: I worked with Eloqua in 2 different companies, and in the first one, I used both 2 versions E9 and E10. My current company Code Mitte, combines experience and expertise in CRM, marketing automation and knowledge management. We are specialized on technical customization of CRM systems like Salesforce and integration with Eloqua based on company's individual business needs and processes. In 2011 we decided to adopt Eloqua 10 to implement sales and marketing processes and to achieve and sustain organizational growth. Eloqua is a complete tool, something more than sending emails or automating emails. I can easily get the ROI in the Eloqua reports and dashboards, and I can see the entire lead cycle, from the marketing source to the revenue, and the performance of each single assets in each step of our sales cycle. Thanks to the Eloqua sales enablement tools our sales team is now aware of all leads, online activities, and can prioritize them. Eloqua has many functionalities (marketing automation, analysis, sales tools, lead nurturing, tracking, integrations, app & widgets, ......) so it is important to take advantage of them, especially if you want to see the return of the investment! At the beginning of the integration, Eloqua provided us with a Success Plan tailored to our company and assist us in the strategy. I have been able to apply the strategy and get excellent results thanks to the Topliners Community, the online trainings and the support team, which are still giving us an extremely important help.

Dec 18, 2012
5/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support

Comments: I could not effectively do my job without Eloqua. Eloqua allows me to make smart marketing decisions based on proven outcomes. I can better enable both my sales and marketing organizations with tools provided. We are an aligned strong global organization because of Eloqua.

Aug 27, 2012
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support

Comments: I've had the fortune of using Eloqua at the last two organizations that I've worked for. Both organizations had unique data storage programs and therefore integration was of great importance. I've been very pleased with the ease of the integration and the incredible support that we received in both cases from the Eloqua team. One of the biggest benefits to using Eloqua is the network of users. You can always find someone that has experienced your challenges or who has ideas for addressing marketing programs in an innovative way. I am very excited about the applications that are available through the cloud and how they allow ease of expanding your capability. Eloqua seems to be on top of the newest ideas and helps to make sure we as marketers have the tools we need to keep up.

Aug 14, 2012
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support

Comments: I am an Eloqua Power user and find that the tool and the support system is excellent. Support is key for me. Eloqua to me is like PhotoShop - lots of tools and ways of doing things, so it is hard to be an expert in everything the application is capable of. The support desk team at Eloqua have always be prompt, knowledgeable, and supportive. I do not have experience with the other tools, but I strongly suggest that Eloqua be in the mix for any marketing automation tool under consideration.

Jul 17, 2012
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support

Comments: I am reviewing Eloqua from the perspective of Marketing Data. My position opened up in Ariba Inc. post Eloqua implementation. Therefore I had to jump into training to get caught up with the rest of my team's Eloqua building skills. The first thing I have to say about Eloqua training is that it's second to none. I have never worked in a system that had such a thorough training university in place as well as an amazing user support community like Topliners. These two areas alone have made a world of difference in how I can use this amazing tool to better our data health. A particular highlight, as a data analyst, is utilizing the dashboards for normalizing data cleanliness. Without this easy interface so much useful data could fall through the cracks and in turn sales would not be receiving honest MQL's. The dashboards also allow for proper data monitoring for all scoring purposes and to help troubleshoot data sources if data is entering the system with the wrong values. The last area in which Eloqua really stepped up was assisting in mapping out a data governance for utilizing Eloqua for our company. With guidance from several Eloqua Reps. we were able to compile a hefty governance policy for our uses and users of Eloqua as well as documenting the data flow process to our CRM. I am a true Eloqua fan and encourage everyone to check out their Topliners community to see all the capabilities of this system.

Jul 12, 2012
5/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support

Comments: We are a SAAS company and experienced quick growth over the last 2 years. In January of 2011 we decided to implement a marketing automation platform to automate our email campaigns, expand our flexibility with forms, and track our leads from creation to close with marketing touch points and sales cycle analysis. We chose Eloqua for its ease of use, integration with Salesforce and overall product. It was a little rough at the beginning but the product has improved tremendously in the last year and their tech support is amazing. Great tech support is so necessary and really can't be replaced. I love working with a company that is always looking to improve and build on their current product. Eloqua is definitely a leader in the industry.

Jul 11, 2012
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support

Comments: I have been using Eloqua for over a year now to manage my B2B email marketing and nurture campaigns. I can't imagine a more useful or easy-to-use tool. From the day we implemented Eloqua, we had full support from their team of experts who walked us through everything from implementation to best practices. Eloqua has their own University and certifications that help you advance your knowledge of both the product and marketing. We have integrated Eloqua with our Salesforce install, which helps us to seamlessly pass information back and forth about leads. I am able to segment out leads based on their stage in the sales cycle and target marketing messages based on their stage. The lead's activity then passes back into Salesforce to give the sales rep more insight into the lead's digital body language. The support of the Eloqua community is tremendous! Their Topliners community is full of Eloqua employees and users who are there to give you advice and share success stories. You are never on your own when you are part of the Eloqua community.

Jul 11, 2012
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support

Comments: I have been following Eloqua since 2007, so when 3 years ago there was time for my company to switch to a marketing automation solution, Eloqua was the first company on the list of potential vendors. After thorough evaluation, we moved forward with Eloqua not only because of the great features, but also because of their ability to customize the product to our multi-brand, multi-website environment. Since then, Eloqua developed greatly, among its greatest new features are the cloud connectors, connecting Eloqua with multiple third party tools we use, and allowing all data be stored in one place. I've used Eloqua at two companies now, one install with Microsoft Dynamics CRM, and the other one - with salesforce.com. The Microsoft Dynamics integration was a custom one built using Eloqua API - it took a while to implement, but once complete, worked well. The salesforce.com integration I am working with has custom elements to it, and also works well. Multiple security groups allow to control user permissions, only giving users access to what they need, eliminating risks of data corruption and minimizing human error. The capabilities of Program Builder automation are nearly endless, programs and emails can be customized to target prospects and impact the bottom line.

Feb 07, 2017
3/5
Overall
2 / 5
Ease of Use
4 / 5
Features & Functionality
3 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 6.0/10 Not
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Jan 05, 2017
4/5
Overall

Oct 27, 2016
4/5
Overall
2 / 5
Ease of Use
4 / 5
Features & Functionality
2 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Aug 03, 2016
4/5
Overall
3 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Jun 21, 2016
4/5
Overall

Oct 09, 2015
3/5
Overall
1 / 5
Ease of Use
2 / 5
Customer Support
2 / 5
Value for Money