# Page 2 | Oracle Marketing Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 2 - Is Oracle Marketing the right Marketing Automation solution for you? Explore 51 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/140450/Oracle-Marketing-Cloud/reviews --- Oracle Marketing 4.1 (51) [View alternatives](https://www.capterra.com/p/140450/Oracle-Marketing-Cloud/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated January 15th, 2026 # Page 2 - Reviews of Oracle Marketing ## Showing most helpful reviews Showing 26-50 of 51 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use MS Michael S. Global CX Manager Automotive Used the software for: 2+ years ### "Costly, not the most User friendly but powerful" February 6, 2019 3.0 Pros Integration with tools, existing databases and sites. Cons Difficult to use, cost and the answer “it’s on our roadmap” each time we asked for additional functionality. Review Source VR Verified Reviewer Content Specialist Retail Used the software for: Less than 6 months ### "Email Deployment" April 12, 2019 3.0 A/B testing of what emails are more likely to be opened based on audience customization and copy/subject header customization. Pros Easy to upload, schedule, and customize who emails are going out to. Ability to customize link tables to receive own personal reporting/track records of the emails. Cons Some customizations are hard to make after something is automatically scheduled. Design creates a process of a little bit of extra work to add linking to emails. Review Source FT Francesca T. Used the software for: ### "" February 20, 2013 4.5 I worked with Eloqua in 2 different companies, and in the first one, I used both 2 versions E9 and E10. My current company Code Mitte, combines experience and expertise in CRM, marketing automation and knowledge management. We are specialized on technical customization of CRM systems like Salesforce and integration with Eloqua based on company's individual business needs and processes. In 2011 we decided to adopt Eloqua 10 to implement sales and marketing processes and to achieve and sustain organizational growth. Eloqua is a complete tool, something more than sending emails or automating emails. I can easily get the ROI in the Eloqua reports and dashboards, and I can see the entire lead cycle, from the marketing source to the revenue, and the performance of each single assets in each step of our sales cycle. Thanks to the Eloqua sales enablement tools our sales team is now aware of all leads, online activities, and can prioritize them. Eloqua has many functionalities (marketing automation, analysis, sales tools, lead nurturing, tracking, integrations, app & widgets, ......) so it is important to take advantage of them, especially if you want to see the return of the investment! At the beginning of the integration, Eloqua provided us with a Success Plan tailored to our company and assist us in the strategy. I have been able to apply the strategy and get excellent results thanks to the Topliners Community, the online trainings and the support team, which are still giving us an extremely important help. Review Source HM Harutyun M. Waiter Hospitality Used the software for: 1-2 years ### "Heavy to use. " October 22, 2019 4.0 Having all the reports for day and past days. Clients list and everything. Pros It has all the tools to organise business day and I unlike other programs it’s got archive in it. Cons The program is too haeavy to work only in internet explorer. I think that would be great to be able to use it in other browsers as well. Review Source FD Fraser D. Product Marketing Executive Computer Software Used the software for: 1-2 years ### "Extremely fully functional marketing application" October 31, 2018 4.0 Pros \- it is scalable and integrates fully with several key areas of our business - very few problems in terms of application performance Cons \- the sheer amount of functionality is overwhelming; if you could customise to limit what you see that would help - the UI is not the best Review Source KM K M. CMO Financial Services Used the software for: 2+ years ### "Staying on top with Oracle Marketing Cloud" October 4, 2016 5.0 I have worked with Eloqua and Oracle Marketing Cloud for over 5 years. After assessing multiple competitors, we always come back to Oracle. Their ability to understand our business needs and provide solutions that fit is impeccable. In addition, their support and community groups provide expertise and insight that cannot be matched. Review Source LJ Lauren J. Used the software for: ### "" July 17, 2012 4.5 I am reviewing Eloqua from the perspective of Marketing Data. My position opened up in Ariba Inc. post Eloqua implementation. Therefore I had to jump into training to get caught up with the rest of my team's Eloqua building skills. The first thing I have to say about Eloqua training is that it's second to none. I have never worked in a system that had such a thorough training university in place as well as an amazing user support community like Topliners. These two areas alone have made a world of difference in how I can use this amazing tool to better our data health. A particular highlight, as a data analyst, is utilizing the dashboards for normalizing data cleanliness. Without this easy interface so much useful data could fall through the cracks and in turn sales would not be receiving honest MQL's. The dashboards also allow for proper data monitoring for all scoring purposes and to help troubleshoot data sources if data is entering the system with the wrong values. The last area in which Eloqua really stepped up was assisting in mapping out a data governance for utilizing Eloqua for our company. With guidance from several Eloqua Reps. we were able to compile a hefty governance policy for our uses and users of Eloqua as well as documenting the data flow process to our CRM. I am a true Eloqua fan and encourage everyone to check out their Topliners community to see all the capabilities of this system. Review Source DT Deb T. IT Director Primary/Secondary Education Used the software for: 2+ years ### "Data all in one place" September 7, 2018 4.0 Pros This product is very popular. Its latest version really tries to bring data from several sources into one giant piece of information. It includes social information which is more and more important. Cons The set up of a software like this is obviously challenging, but in order to get the results you want you have to put in the work up front. This is also a higher priced marketing solution. Review Source LB Liel B. Head of Marketing Information Technology and Services Used the software for: 1-2 years ### "Good for email marketing, not much more" January 26, 2019 3.0 Pros Robust, nice program/campaign scheduler Cons You need to have a dedicated expert to program everything, UI is very bad and counter-intuitive. Very limited reporting, drag and drop and design capabilities are lacking. Customer support is very bad, every team in the company has no idea what the other is doing, extremely disorganized and frustrating. Review Source JD John D. Director, Lead Generation Medical Practice Used the software for: 2+ years ### "Most powerful MAP on the market" March 13, 2017 4.0 Have used many different marketing automation platforms, and Eloqua is still king of them all Pros Can be used for simple applications through complex ones. Cons Pricing can be high if not negotiated down. Review Source Andrew D. Marketing Computer Software Used the software for: Less than 6 months ### "Good Product With Tons Of features" November 11, 2016 4.0 Eloqua does a lot of things well but isn't the most user friendly product on the market. It handles complex processes quite well but is sometimes confusing Pros It has a lot of good features and can handle complex workflows very well Cons Not super intuitive compared to other marketing software Review Source AB Arpine B. Used the software for: ### "" July 11, 2012 5.0 I have been following Eloqua since 2007, so when 3 years ago there was time for my company to switch to a marketing automation solution, Eloqua was the first company on the list of potential vendors. After thorough evaluation, we moved forward with Eloqua not only because of the great features, but also because of their ability to customize the product to our multi-brand, multi-website environment. Since then, Eloqua developed greatly, among its greatest new features are the cloud connectors, connecting Eloqua with multiple third party tools we use, and allowing all data be stored in one place. I've used Eloqua at two companies now, one install with Microsoft Dynamics CRM, and the other one - with salesforce.com. The Microsoft Dynamics integration was a custom one built using Eloqua API - it took a while to implement, but once complete, worked well. The salesforce.com integration I am working with has custom elements to it, and also works well. Multiple security groups allow to control user permissions, only giving users access to what they need, eliminating risks of data corruption and minimizing human error. The capabilities of Program Builder automation are nearly endless, programs and emails can be customized to target prospects and impact the bottom line. Review Source LJ Lucy J. Sales Manager Retail Used the software for: Less than 6 months ### "Oracle social club is the new way to carry the social Selling" April 3, 2019 5.0 Oracle social club develops all the information corresponding to the audience and the area in which you want to address through its segmentation tools. Interpret the data collected efficiently and offers the possibility of sending information to other team members. It is highly recommended. Pros Oracle social club has integration with data banks so the results of each applied test can be sent to any member of the team. The user interface is also extremely comfortable and it is easy to adopt it as the default tool. Cons The price of your license is expensive. Your Dashboard is not very customizable so some processes can be slow and tedious to perform. The social engagement tool is slow on some occasions. It should be noted that the Oracle social club interface can be a bit complicated to manage. Review Source VR Verified Reviewer Co-Founder & Chief Growth Officer Computer Software Used the software for: Less than 6 months ### "Powerful enterprise software for medium to larger-sized businesses." April 13, 2018 4.0 Pros A marketing service that works extremely well for enterprises and has integrations with many services (which is obviously a good thing and offers many opportunities). OMC also has a reputation for being the most powerful automation tool for said enterprises. Cons Incredibly expensive for smaller businesses (due to the base service cost and the cost of getting supplementary software since this isn't an all-in-one solution) and isn't necessary at all for said small businesses. Additionally, implementing the automation can take longer than most other solutions. Review Source BY Brande Y. Used the software for: ### "" August 27, 2012 4.5 I've had the fortune of using Eloqua at the last two organizations that I've worked for. Both organizations had unique data storage programs and therefore integration was of great importance. I've been very pleased with the ease of the integration and the incredible support that we received in both cases from the Eloqua team. One of the biggest benefits to using Eloqua is the network of users. You can always find someone that has experienced your challenges or who has ideas for addressing marketing programs in an innovative way. I am very excited about the applications that are available through the cloud and how they allow ease of expanding your capability. Eloqua seems to be on top of the newest ideas and helps to make sure we as marketers have the tools we need to keep up. Review Source JA James A. Computer Software Used the software for: ### "A Newbie's Impression of Eloqua 10!" November 28, 2014 4.5 Pros The Eloqua suite is very powerful and has brilliant support resources like Topliners and the Eloqua University. With the reward and badge system in Topliners, it really encourages you to learn as much as possible. As a novice user always looking for information, the training and support areas are solid as are the community resources. Cons There are some glitches here and there when campaign building. Updates can cause outage periods. There are small bugs within fields, which means additional clicks. Review Source BH Ben H. Medical Practice Used the software for: ### "Average email tool; terrific lead-generation tool" July 7, 2014 3.0 Pros It brought us into a new era of one-on-one marketing. The ability to track a customer by name and deliver knowledge of what he or she is interested in is new and exciting to us. We are converting all of our submission forms (including a Facebook form) to Eloqua-enabled. Cons We vastly underestimated the difficulty in integrating with our CRM. We have a home-baked CRM, not SFDC or Dynamics. So, we have been stymied in delivering our marketing knowledge to Sales. Review Source KB Kelly B. Director, Opportunity & Development Computer Software Used the software for: Less than 6 months ### "Eloqua Review" November 17, 2016 4.0 We love how simple it is to build email prospecting campaigns. The tool provides great analytics which is extremely useful for my team to determine if our campaigns were effective or if we need to make adjustments. A bit of training is required to get the hang of utilizing and it does require a strong knowledge/background in HTML. Review Source RE Roger E. Used the software for: ### "" August 14, 2012 5.0 I am an Eloqua Power user and find that the tool and the support system is excellent. Support is key for me. Eloqua to me is like PhotoShop - lots of tools and ways of doing things, so it is hard to be an expert in everything the application is capable of. The support desk team at Eloqua have always be prompt, knowledgeable, and supportive. I do not have experience with the other tools, but I strongly suggest that Eloqua be in the mix for any marketing automation tool under consideration. Review Source KO Kelly O. Software Sales Used the software for: ### "Helpful Insight into Client/Prospect Activity" March 18, 2015 4.0 Eloqua allows our sales team to instantly and accurately know what material our prospects have reviewed and are interested in learning about. It allows the team to quickly engage with a potential customer which increases the chances of moving forward in the sales cycle. The information is easy to read, and allows you to see what webpages prospects/clients have viewed, and also send a notification once there is activity on our site. Review Source Shriya C. Account Manager Used the software for: Less than 6 months ### "Great software for sales and marketing" February 2, 2018 4.0 Pros Automate content and social marketing, targeting, segmentation, and lead management with Oracle Marketing Cloud solution.Extensive integrations with 3rd party apps for data enrichment. Cons Its just little expensive when compared to others in the market. Review Source JM Jennifer M. Sales Manager Computer Software Used the software for: Less than 6 months ### "Oracle On Demand" November 15, 2016 1.0 Not a stable product, constantly going down. No integration with InsideView. Pros The color scheme is nice. Cons Reporting is way too complicated. Review Source BE Brandon E. Student Computer Networking Used the software for: Less than 6 months ### "Review oracle" November 9, 2016 4.0 Good experience but high cost. Universal program used in every business that can be customized but takes time Review Source MC Marilyn C. Used the software for: ### "" December 18, 2012 4.5 I could not effectively do my job without Eloqua. Eloqua allows me to make smart marketing decisions based on proven outcomes. I can better enable both my sales and marketing organizations with tools provided. We are an aligned strong global organization because of Eloqua. Review Source GS Gabe S. Computer Software Used the software for: ### "Oracle Eloqua Review" November 18, 2014 4.5 Pros It allows for tracking and reporting very easily. Cons It looks a little outdated with the buttons, look and feel, etc. Review Source Similar Products Featured