TrackMaven

TrackMaven

4.5 / 5 22 reviews

Who Uses This Software?

TrackMaven customers span every major industry, including B2B, B2C, and non-profit/advocacy groups.


Average Ratings

22 Reviews
  • 4.5 / 5
    Overall
  • 4 / 5
    Ease of Use
  • 5 / 5
    Customer Service

Product Details

  • Free Demo
    Yes
  • Deployment
    Cloud, SaaS, Web
  • Training
    Webinars
    Live Online
    In Person
  • Support
    Business Hours
    24/7 (Live Rep)

Vendor Details

  • TrackMaven
  • trackmaven.com
  • Founded 2012
  • United States

About TrackMaven

TrackMavens marketing analytics platform helps you prove ROI and improve results on 18 digital channels including social, ads, PR, automation, and CRM.


TrackMaven Features

  • Audience Targeting
  • Brand Management
  • Campaign Management
  • Categorization / Grouping
  • Conversion Tracking
  • Distribution Management
  • Editorial Calendar
  • Multi-Channel Publishing
  • Publish Scheduling
  • SEO Management
  • Social Media Management
  • Video Management
  • A/B Testing
  • Campaign Management
  • Channel Attribution
  • Customer Journey Mapping
  • Dashboard
  • Performance Metrics
  • Predictive Analytics
  • ROI Tracking
  • Social Media Metrics
  • Website Analytics

TrackMaven Reviews Recently Reviewed!

Very helpful if you know how to use it

Nov 14, 2017
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money

Pros: The software capabilities are great and always improving and the support services are excellent whenever I have used them.

Cons: It can be quite hard to learn how to use the software and takes a bit of time to learn. However, the support team was great.

TrackMaven is a good supplemental tool to evaluate performance.

May 19, 2017
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: I enjoy being able to see what content my competition is producing on their blogs and how followers are reacting on social media. The interactions feature is a great tool to see how many people are "touching" your content.

Cons: It's hard to compare how your brand is doing when specific markets are so different (ex: number of followers). I wish that there was some sort of tool that generated "trending" topics within your industry such as "top keywords for the past week."

Awesome for comparative content

May 19, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: We love having all of our competitor's content in one platform and being able to compare the success of our efforts.

Cons: It's probably our lack of mathematical skills, but we sometimes have a difficult time setting up analytics dashboards. Fortunately, TrackMaven's templates and general analytics are super helpful.

Overall: We are able to see how our content is performing, especially in comparison to our competitors. We are consistently trying to grow our following and are often behind, so it's extremely important to keep an eye on what everyone else is doing.

Overall, I've enjoyed using TrackMaven, and it has helped with our social efforts.

May 15, 2017
4/5
Overall
4 / 5
Ease of Use
3 / 5
Features & Functionality
5 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: I enjoy both tracking content competitors' post promotion tactics and curating content in the Content Feed. I also get a lot of value out of social metrics reports, both comparing us to our competitors and just our brand.

Cons: Although I like how easy it is to build reports, I wish I could do a little more customization. Also, I wish TrackMaven would invest a bit more in paid content detection in the longterm, since that is important to benchmarking our strategy.

Great For Presenting The Whole Picture

May 15, 2017
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: I like that this software allows you to easily see data and create charts/charts to see the big picture. It also anticipates a lot of the questions I know I will be asked to help me better prepare the content for consumption.

Cons: I wish that the dashboards created by Track Maven allowed you to enter in customized dates. Also in the precreated dashboard, I wish there was an easy option to edit.

Overall: Gathering and analyzing data in a centralized software allows for easier use and sharing.

TrackMaven lets us know what is going to work before we do it on social media.

May 15, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I really like the the ease of reporting and metrics that anyone in our organization can understand (rather than simply posting things quickly).

Cons: I do miss the hour-by-hour data, which shows people the objective best times to post, so if that feature were added back, I could not come up with a con.

Overall: We got all the tracking we could want to report to all officers and directors.

Useful information and the platform has steadily improved in the year I've been using it.

May 15, 2017
3/5
Overall
3 / 5
Ease of Use
3 / 5
Features & Functionality
5 / 5
Customer Support
3 / 5
Value for Money

Pros: Seeing which blog and social media posts are resonating. Our account reps are excellent. Very responsive and helpful so I give them 5 stars on customer support.

Cons: Can be a tad complex, but ease of use has improved steadily so I am encouraged it will continue to get easier.

It has been good but I think it could be better

May 15, 2017
3/5
Overall
2 / 5
Ease of Use
3 / 5
Features & Functionality
4 / 5
Customer Support
2 / 5
Value for Money
Likelihood to Recommend: 5.0/10 Not
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Pros: Tracking the social following (esp. vs. competitors), it is also great to see how one platform performs vs. the others

Cons: I feel as if there should be a way to track category of content vs. other categories, competitors, etc. You should also be able to see a content mix so for example 20% of content is fashion, 20% is beauty, 30% is health, etc. As well as how much one category over performs vs. another.

TrackMaven has been a tremendous help in directing our Social Media Marketing efforts.

May 11, 2017
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
Likelihood to Recommend: 8.0/10 Not
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Pros: Ability to review peer content in real-time.

Ability to look back at high performing content in order to plan out future content.

Benching marking tools to visually capture the results of our efforts.

Cons: Not a fan of the look of the 'share' graphs

Would be great to be able to get a combined look at quantitative and qualitative information. For example show impact per certain demographics.

Overall: Ability to gauge our content performance as well as peer performance. The ability to adjust editorial calendars to coincide with current or past trends.

TrackMaven is a great tool for aggregating our social media analytics!

May 11, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: I like being able to see and sort content from our competitors and compare their stats with our own.

Cons: I'd like to be able to see the number of engaged users/impressions to get a better sense of how effective our efforts are.

I've been using TM for over a year now. I like using it to supplement our other analytics tools.

May 11, 2017
4/5
Overall
4 / 5
Ease of Use
3 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: - Competitor analysis
- Dashboards
- Customer service help (Monica is very helpful)
- Create your own graphs

Cons: - If you have a large legend not all of the legend shows when you export the graph.
- We had many issues initially with tags/tag rules but they've been fixed.
- I don't like that the time frames don't match up when you create a graph vs. in the content feed.
- I used to use the chart that showed good times for you to post based on your competitors and I really miss not having that graph anymore.

Overall: Competitor analysis, dashboards, easy to build graphs.

Great support from the client managers. Straight, to the point tool.

May 11, 2017
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Intuitive, pretty graphics, great content searchers. Dashboards are easy to set up, and reports are also easy to create.

Cons: A little confusing setting up tags or tag rules (have to do two different steps that I didn't know) can't export content graphics

Overall: Social tracking on O&O

An outstanding experience. Helps us in our business every single day!

May 11, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: My favorite feature is the clear way to tag posts. We use it to tag types of content, events they surround, and if they include any of our partners. This has proven to be valubale come end-of-the-year recaps. Also, it provides quick and easy ways to sort posts by quality as well as graph results for not just us, but all of our competitors.

Cons: Sometimes, the graphing functionality can be a little clunky. It can be hard to pull results exactly how you want them. Also, it doesn't have a way of excluding certain results from searches (such as posts that we tag DELETED) or do "AND" searches when searching tagged posts instead of "OR" (ex. "this tag" AND "that tag", not "this tag" OR "that tag")

Great customer service. Tool has expanded its functionality in the past few years.

May 11, 2017
3/5
Overall
4 / 5
Ease of Use
3 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: The ability to sort easily content vs competitors. Also, the new dashboards feature allows each user to tailor content to their specific channels.

Cons: The export of data needs to be manipulated quite a bit for company-specific reports and presentations, which can be time consuming.

Overall: Analytics of overall engagement on channels as well as data on how we measure up versus our top competitors.

TrackMaven is a great tool that's user-friendly and provides all the info I need in one place.

May 11, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: The ease of use the the quality of the reporting are real highlights for me. I am also impressed how easy it is to get in touch with customer service and how quick they are to respond to my requests.

The interface isn't simple. It seems like it is but simple things aren't easy.

May 11, 2017
3/5
Overall
2 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support

Pros: Very telling. I love the summary st the bottom that shows you the best articles. Large array of comp sets available.

Cons: Pulling data for something that should be simple is very difficult. I've tried pulling the same report in different ways (bar graph vs table etc.) and I get different data each time. It makes it hard to trust the data.

time-saving, multi-function, user-friendly

May 11, 2017
4/5
Overall
3 / 5
Ease of Use
2 / 5
Features & Functionality
5 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 6.0/10 Not
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Pros: I most like the ability to track a number of important metrics in one platform - without going to FB, Twitter, Insta ect. to compile metrics.

Cons: There are a few key functions that aren't available. 1) Exporting long charts (without cutting off rows). 2) Pulling in more detailed Google Analytics

Overall: Saves time, compare metrics from several years ago. It is essential to my job duties.

Trackmaven review

Sep 27, 2016
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 5.0/10 Not
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Pros: see description

Cons: see description

Overall: had it for 2 years at my company. had to cancel due to budget. Great data, but the price is a bit high compared to other tools in the industry. Recommendations: market about your value prop compared to tools who claim to offer similar services.

Recommendations to other buyers: see description

Excellent for Reporting and Trend Analysis

Jan 18, 2016
5/5
Overall
4 / 5
Ease of Use
5 / 5
Customer Support

Comments: I've used TrackMaven for nearly a year and a half, primarily for reporting purposes and strategic analysis. It's a great "looking glass" into our real-time and historic activity, benchmarked by industry and competitor data. Useful tool, and their customer support team is fantastic.

Great content marketing and PR measurement tool

Oct 06, 2015
5/5
Overall
4 / 5
Ease of Use
5 / 5
Customer Support

Comments: Pros:
- Real time, custom alerts for media hits, competitors media hits and for content that is relatively more engagement
- Normalizes data for relative impact
- Great for understanding how engaging the content is, not just how many views it's getting.

Cons:
- The Visualizer is a little bit clunky, and you can't drill down into it.
- Cannot take any action from within the tool on your social accounts

AMAZING customer service!

Aug 21, 2015
4/5
Overall
5 / 5
Ease of Use
5 / 5
Customer Support

Comments: I've never before worked with a social tool that had such amazing customer service. Special shoutout to Blair who works tirelessly to help me pull reports at odd hours. Even though we're on different time zones, I can always trust that my questions will be answered within a short timeframe. The whole team goes above and beyond!

Great social tracker

Aug 12, 2015
5/5
Overall
4 / 5
Ease of Use
5 / 5
Customer Support

Comments: Love using this for our monthly / quarterly reports. Track Maven is able to give me insights into how our social channels have performed over a given time.

I wish the visualizers were a little more user friendly. I also wish it was able to give me more insight on our media efforts.