---
title: "Canto Reviews 2026. Verified Reviews, Pros & Cons | Capterra"
description: "Is Canto the right Digital Asset Management solution for you? Explore 684 verified user reviews from people in industries like yours to make a confident choice."
source_url: "https://www.capterra.com/p/140500/Canto/reviews/"
page_type: "reviews"
language: "en"
---

Canto

4.5 (684)

[View alternatives](https://www.capterra.com/p/140500/Canto/alternatives/)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

* * *

Last updated July 21st, 2026

# Reviews of Canto

Ease of use

4.4

Customer Service

4.5

## Pros and Cons in Reviews

RJ

Rashaad J

Junior A and R AssociateArts and Crafts, 10,001+ employeesUsed the software for: 1-2 years.

“Canto offers structured media file management, which helped me keep a clear organization in my projects involving a lot of content.“

April 13, 2026

BS

Brion S

Lead Product and Design ManagerComputer Software, 11 - 50 employeesUsed the software for: More than 2 years.

“There are times when I will upload larger files to Canto and it seems like it will take an eternity.“

February 16, 2026

JS

Jonah S

Associate Director - OperationsDesign, 11 - 50 employeesUsed the software for: More than 2 years.

“From a studio perspective, it’s particularly good at enabling wider teams to self-serve assets without constant oversight from design.“

January 15, 2026

BS

Brion S

Lead Product and Design ManagerComputer Software, 11 - 50 employeesUsed the software for: More than 2 years.

“I will begin uploading a file and then I will get frustrated and leave for a while and come back later to find it still uploading.“

February 16, 2026

OR

Oliver R

Senior DesignerDesign, 2 - 10 employeesUsed the software for: More than 2 years.

“Fantastic image management, easy to upload and tag photos so they can be part of specific projects.“

January 7, 2026

EG

Erin G

Marketing SpecialistLeisure, Travel & Tourism, 51 - 200 employeesUsed the software for: More than 2 years.

“The only thing I don't like is if I move files to another folder, the files will say I updated them, even though I didn't touch their description/information.“

April 16, 2025

LN

Lisa N

Director of TechnologyEducation Management, 201 - 500 employeesUsed the software for: 1-2 years.

“it is easy to tag files and then later locate them with searches.“

June 5, 2026

CL

Christian L

VPMachinery, 501 - 1,000 employeesUsed the software for: Less than 6 months.

“Performance can be slow when accessing larger files or when using limited connectivity, which can hinder productivity on the go.“

September 5, 2024

## Showing most helpful reviews

Showing 1-25 of 684 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

Benjamin S.  
Project Director  
Internet  
Used the software for: 1-2 years

### "A turnkey DAM"

September 6, 2024

4.0

A product that delivers rapid asset management with robust functionality.

Pros

easy to use for managing assets, configuring the library and portals

Cons

Thesaurus (list) management and DRM management

Alternatives considered

[Wedia](https://www.capterra.com/p/146648/Wedia/)[Keepeek](https://www.capterra.com/p/136508/Keepeek-360/)

Reason for choosing Canto

easy setup, and a userfriendly tool for creating portals

Review Source

SA

Samantha A.  
Digital Content Strategist  
Education Management  
Used the software for: 6-12 months

### "A worthwhile upgrade for asset storage"

January 7, 2025

5.0

The overall experience has been wonderful. The onboarding team was really great and helped problem solve and set up a new and effective system.

Pros

It's hard for me to even pick! We are coming from a very limited system, so the tagging and search capabilities have been a huge time save for my team. I also love the ability to have photos in multiple albums, the upload links are great, and the system is really easy to navigate.

Cons

The portals landing pages are a little limited in design capabilities, but nothing that would make me not want to use the system.

Alternatives considered

[PhotoShelter for Brands](https://www.capterra.com/p/143701/Libris/)

Reason for choosing Canto

I have several former colleagues who used Canto and recommended it

Switched from

[SmugMug](https://www.capterra.com/p/209845/SmugMug/)

SmugMug had limited search capabilities and would not allow folder downloads

Review Source

PB

Peter B.  
Managing Director  
Information Technology and Services  
Used the software for: 1-2 years

### "It keeps all of our files safe and really does work"

June 10, 2026

5.0

Because of Canto, my computer will no longer run extremely slow due to having large files stored locally on my desktop. I no longer need to beg other departments to send me their logos.

Pros

Canto won’t be able to keep much of our collateral so I feel lucky that it does work. The facial recognition actually picked up on some people at the far end of the crowd and that was shocking. I can also make different sections or folders (parent and child) for my content. The customer support is good.

Cons

Downloading large files is very slow because there are many extra clicks needed before you can start the actual downloading process. Why doesn’t there need to be an “Upload recently” option to upload new assets into Portals?

Review Source

NC

Nick C.  
Video Production Specialist  
Banking  
Used the software for: 1-2 years

### "Easy to use system"

March 31, 2026

3.0

Overall Canto is a nice alternative to an internal digital asset management system. For me it only really worked well for photos and graphics and not other types of media like video.

Pros

Canto gives a nice visual representation of the different photos and assets you have in your library. It is relatively easy to use and has a nice look.

Cons

Sometimes it can be hard to find exactly what you're looking for. It's nice having the visual representation but it's not the most detail orientated system.

Review Source

LN

Lisa N.  
Director of Technology  
Education Management  
Used the software for: 1-2 years

### "Canto - Hard to get up and running but saves you time in the long run"

June 5, 2026

4.0

Canto took a lot of work to onboard and get all of our assets loaded into but we now save time on a regular basis. it's easy to use and easy to share files between groups

Pros

our marketing team loves canto because they have control over all of our digital assets and can easily access them for different campaigns. it is easy to tag files and then later locate them with searches. It ends up saving us time.

Cons

It is pricey and took time to set up and tag all of our files. Sometimes even with consistent effort with tagging the search functionality does not work.

Review Source

JS

Jonah S.  
Associate Director - Operations  
Design  
Used the software for: 2+ years

### "A robust and user-friendly DAM that supports growing creative teams"

January 15, 2026

5.0

Canto has been a reliable and well-considered DAM solution. From a Head of Studio perspective, it has improved accessibility, consistency and control of brand assets across the business, while scaling comfortably as content needs grow.

Pros

Canto excels at making large, complex image libraries genuinely manageable. The search, tagging and metadata functionality is strong, which makes finding assets fast and intuitive, even across thousands of files. From a studio perspective, it’s particularly good at enabling wider teams to self-serve assets without constant oversight from design. Customer support has also been consistently responsive and helpful during onboarding and ongoing use.

Cons

Very few downsides in day-to-day use. As with any DAM, ongoing organisation and tagging require discipline, but the platform provides the right tools to do this well.

Review Source

BS

Brion S.  
Lead Product and Design Manager  
Computer Software  
Used the software for: 2+ years

### "The most fantastic thing about Canto is that it has all of our brand documents in one place"

February 16, 2026

5.0

Before Canto, our team had brand assets scattered all over the place (Drive, random folders, etc.) and none of us really knew what the current version of anything was. Since Canto, everything is now located in one central location, so I know that when I need a template or an image, I am accessing the most current approved version. This helps keep our brand consistent across the team as well as prevents the usage of outdated materials.

Pros

Honestly, before Canto I was spending a lot of time trying to locate the most recent versions of things like logos etc. With Canto I simply search for what I need, click on the document and I am good to go.

Cons

There are times when I will upload larger files to Canto and it seems like it will take an eternity. I will begin uploading a file and then I will get frustrated and leave for a while and come back later to find it still uploading. Also, I occasionally find the search function of Canto to be hit or miss?

Review Source

OR

Oliver R.  
Senior Designer  
Design  
Used the software for: 2+ years

### "Great photo management"

January 7, 2026

5.0

Great overall experience. Would reccomend if you need to keep track of different clients photography for projects or if you need a personal filing system for your photography.

Pros

Fantastic image management, easy to upload and tag photos so they can be part of specific projects. Easy to use filing for multiple projects.

Cons

There isn’t much to not like, it’s easy to use and navigate, the filing is good but if you don’t file when you upload re-tagging images can be a bit annoying to do.

Review Source

AB

Adrian B.  
branding  
Business Supplies and Equipment  
Used the software for: Less than 6 months

### "Canto review"

June 6, 2025

5.0

My experience with canto is overall pleasant. Using the software, I was able to access my business's shared photos. However, it was confusing to navigate at first as I was forced to click certain links.

Pros

The interface, the layout, and the accessibility. I like how easy it is to navigate through the software.

Cons

The lack of tutorial on controls. I was not able to understand things for a short moment when first using it.

Review Source

RJ

Rashaad J.  
Junior A and R Associate  
Arts and Crafts  
Used the software for: 1-2 years

### "Structured and organized"

April 13, 2026

5.0

Canto offers structured media file management, which helped me keep a clear organization in my projects involving a lot of content.

Pros

The tool makes it easy to organize assets and access them quickly. It is especially useful for maintaining good organization over the long term.

Cons

The quality of the search strongly depends on the proper use of tags and metadata for clear organization.

Review Source

RP

Romnee P.  
Manager of Retouching  
Marketing and Advertising  
Used the software for: 2+ years

### "Honest review of Canto"

May 11, 2022

5.0

We've had a good experience with Canto. The best part is the company listens to its users and creates new features based off of the input. I have been responsible for a number of features in recent releases.

Pros

Canto is very well designed and easy to navigate.

Cons

Everything can always be cheaper, but Canto prices are competitive.

Alternatives considered

[Bynder](https://www.capterra.com/p/122257/Bynder/)

Reason for choosing Canto

Canto had a better implementation of it's features. Plus, Canto makes it easy to share assets internally and externally.

Switched from

[Dropbox](https://www.capterra.com/p/143068/Dropbox-Business/)

Dropbox didn't give us enough features.

Review Source

JH

Justin H.  
Webmaster  
Health, Wellness and Fitness  
Used the software for: 6-12 months

### "A Good DAM Solution"

December 12, 2019

5.0

We originally used personal hard drives and shared network drives for our asset management. Working with vendors for graphics was done via email. We've been able to transfer most of that over to Canto now. A week after launching Canto, HR came to use looking for photos of colleagues. Previously this would've taken hours to find what they were after. However, the AI Smart Tagging made it very easy to do a search for "people", then we added a couple of filters. Within minutes we had hundreds of photos that we sent to HR.

Pros

Interface is very intuitive. There is a really good balance between having a turnkey solution and being able to customize things. Custom tags and multiple ways of tagging assets was my biggest priority. There were a few solutions that provided more customization, but would've required more oversight as well. Our small team didn't have the bandwidth for that. Ability to create portals and upload links has been a gamechanger for us in asset distribution and collection. Just hosted a large community fundraiser. We gave each photographer an upload link with the option of some quick tags. We had thousands of images tagged and uploaded into the platform effortlessly. This used to be very time consuming for us.

Cons

Facial recognition is pretty weak. They are the larger customer of AWS facial recognition tool. If Canto switched to Google's tool, I feel it'd be much more reliable and function the way it's intended to. As of now, we just opt not to use it. Support could do a better job at recognizing the shortcomings of their product and recommending product enhancements. I often have to request multiple times for something to be an enhancement. I haven't had any follow-up yet, so not sure if they're going to implement things though.

Alternatives considered

[PhotoShelter for Brands](https://www.capterra.com/p/143701/Libris/)[Acquia DAM (Widen)](https://www.capterra.com/p/76774/Widen-Collective/)[Adobe Experience Manager](https://www.capterra.com/p/142300/Adobe-Experience-Manager/)

Reason for choosing Canto

Canto did a great job at balancing a turnkey solution that had options for custom tagging that other products in this price range didn't offer.

Review Source

JS

Janie S.  
Designer  
Apparel & Fashion  
Used the software for: 6-12 months

### "Can be a file management blessing, if maintained properly."

September 17, 2020

4.0

Asset management with so many powerful features, they can become a burden: the learning curve is steep, even if you're doing simple tasks with the program.

Pros

Keyword tagging and album features are great and make organization so much more manageable for very large media libraries. The features offered are extensive and very comprehensive. Search filters also help users find specific files faster.

Cons

– The number of features presented all at once can be overwhelming. The home screen displays too much information, icons, and files all at once. – Multiple iterations of a design or photo file get repetitive when scrolling—A feature to identify those very similar files, then group + collapse them together would be an improvement. – Features can be easy to miss/forget with such an extensive system. - Shortcut options aren't available for the most performed actions for individual users (or organizations) - Downloads could be easier, without the extra popup screen—an option for one-click downloads.

Switched from

[Google Drive](https://www.capterra.com/p/161425/Drive/)

Google Drive offered no structural organization past folders—it was difficult to find the files needed. Keyword tagging makes a huge difference.

Review Source

ET

Emilee T.  
Administrative Assistant  
Entertainment  
Used the software for: Less than 6 months

### "Canto review"

May 8, 2025

5.0

Overall very positive experience, it works well in a collaborative environment.

Pros

Ability to file and sort massive amounts of media in an organized way.

Cons

Tagging photos can take a long time and can be a tedious process.

Review Source

BR

Benjamin R.  
Digital and Email Marketing Manager  
Higher Education  
Used the software for: 2+ years

### "Canto is no-brainer for file storage/sorting/sharing"

March 3, 2021

4.0

We are able to share whole folders if images with our team members as well as with outside clients from one platform. We assign work to each other from here as well. Sharing with outside clients is one of my favorite points. I can share a link to the content with them without having to reupload images to Google Drive or Dropbox or Onedrive. I

Pros

I really enjoy having the shareable links that can direct outside parties to folders that have their content in them. This way I don't have to use another third-party tool like Google Drive or Dropbox to share documents with clients. Downloading content is easy as well. The My Collections function is great in that it allows me select save files to the My Collections folder. This can help make it easier to find images and documents that I use most often. I also like being able to filter by keywords and tags. It is important that your team utilize these correctly and have unified definitions in place before using this, though. However, this can make it much easier to find what you're looking for.

Cons

The search function does leave something to be desired. I have found it hard to find past documents, images, graphics, etc. But honestly part of that could be just how our team names those folders and files. While the My Collections function is great, the Following and My Selections functions seem redundant. Another downside is that the shareable links that we use to share the content with outside clients does expire. I know this is for security, but if the client does not access the content in a timely fashion, which happens often, then we have to resend it.

Review Source

Response from Canto

March 9, 2021

Thanks for the review, Benjamin. You can share links without expiration dates as well! In the share window, instead of adding an expiration date, simply click "Never".

Joseph M.  
Archivist  
Performing Arts  
Used the software for: 6-12 months

### "User-friendly, Secure, Dynamic"

December 20, 2019

5.0

Right from the start, the user-friendly nature of the platform ensures that all users, whether trained in asset management and best-practices or not, will be able to explore our content in a dynamic fashion, with very little training necessary to get their bearings. From a seamless upload/download process to an intuitive tagging and keyword system, Canto allows its Administrators full control during the process, including the option to customize additional metadata facets as needed, offering you and your team a curated experience. Canto has revolutionized the way that we store, tag, organize, and share our digital assets while at the same time securing their future integrity. The customer care has been excellent, and the Canto team is committed and engaged at all times.

Pros

Canto's user-friendly interface allows for an easy, intuitive platform to host, organize, and share all of our digital assets. Having something that is so intuitive puts all team members at ease, and increases their implementation of the platform in their day-to-day work.

Cons

Canto divides its users between three levels: Admin, Collaborator, and Consumer. There is very little that you can't do in Canto. A fully customizable experience for Administrative and Collaborator level users means a great deal of your DAM needs are met. I do feel that the Consumer-level experience can be expanded further, for example: with regards to facial recognition, a Consumer-level user is more than capable of identifying faces within a photograph, but the current constraints of the consumer level does not allow for this level of data input. Overall, this dynamic spark of the Canto platform is sometimes lost at the Consumer-level.

Review Source

Response from Canto

January 3, 2020

Thanks for your review! We appreciate the kind words. We're happy to know that Canto allows your team to be at ease while working with digital assets!

Angel G.  
Graphic Design Manager  
Marketing and Advertising  
Used the software for: 2+ years

### "Canto DAM"

December 16, 2019

4.0

We use canto to house all of our brand assets, collateral, graphics, videos, etc. Our entire company has access, so they don't need to bother the marketing team to provide graphics for them, they can obtain them themselves. We also have templates available on Canto, so stakeholders can create simple pieces on their own rather the disturbing the marketing team allowing us to focus on higher priorities.

Pros

It is very user-friendly. It's visual and easy to navigate. It has great search and filter features. You can send people directly to an asset without giving them access to everything.

Cons

You can upload a separate cover image; you have to use one that is already in your library; it has to be an actual asset. This is difficult if your fold of assets only contains font or color libraries, the thumbnails have no visual.

Alternatives considered

[Adobe Workfront](https://www.capterra.com/p/268205/Adobe-Workfront/)

Reason for choosing Canto

Lots of features and reasonable price.

Review Source

Response from Canto

January 3, 2020

Thanks for the feedback! We are glad Canto provides a simpler way for teams to collaborate!

Bethany R.  
Senior Photo Editor  
Publishing  
Used the software for: 2+ years

### "Canto is a very user-friendly DAM"

November 12, 2018

5.0

Overall, Canto has been a great DAM to use and their customer service is very responsive. I would recommend this to other image professionals.

Pros

We moved our image library over to Canto about 2 years ago and I have found it to be a reliable and easily navigable platform. It's very easy to use and out of the three DAMs I've worked with, professionally, it's the easiest and most straight-forward interface.

Cons

I have very few complaints. I would love it if we could customize the branding of the platform a little more and it would be nice if there was an option to make the lightbox preview files were a little larger. (There is an option to make them larger, but the difference between the smallest view and the largest view is negligible.) There is also an issue trying to rename files once they have been uploaded. That still doesn't work. If you need to rename a file, you'll have to rename outside of Canto and re-upload.

Review Source

TT

Tina T.  
Senior Graphic Designer  
Farming  
Used the software for: Less than 6 months

### "Canto, where have you been all my life?"

March 26, 2020

5.0

It's no exaggeration to say that Canto is My Hero right now! We finished migrating our assets and started using Canto just a few weeks before our US team was ordered to work from home due to the Coronavirus (our international team has already gone through this). I don't think we would have all been able to keep working with the product we were using before. With Canto, our domestic and international teams can work together seamlessly from anywhere. And those of us with access to domestic servers can continue to load new assets that were previously unavailable to our design team overseas. As a provider for the agriculture supply chain we are considered an "essential business" and this is becoming a very busy time for us. I'm grateful we've been able to get up and running so quickly, and that Canto is so easy to use that the learning curve is almost nonexistent. You guys rock!

Pros

The best thing about Canto is that it just works exactly the way you expect it to. Even before I went through the official training, I found it super intuitive -- easy to upload files, easy to find them again, easy to use them with a huge range of design tools (we mostly use it with Adobe Creative Suite). Version control is going to be very helpful for us. I’m also stoked that it’s so easy to customize for our workflow. And the customer service we’ve experienced so far has also been top notch -- friendly, knowledgeable, and FAST. Thanks, Canto!

Cons

Nothing yet! The default settings include a lot of options we won't need, so until we finish customizing the interface it's visually distracting to see them. Still, how can you complain about having "too many" options -- especially when it's so easy to focus in on only what you really want?

Review Source

Alex M.  
Brand Marketing Manager  
Consumer Services  
Used the software for: 1-2 years

### "Excellent DAM tool for marketing teams "

May 24, 2022

5.0

Pros

Canto is excellent for digital asset management- it’s very visual and fast. Easy to share links with outside people. Very searchable. Our marketing team loves it!

Cons

Some of the settings can be hard to find but you have an assigned account manager to help with anything you need!

Review Source

VR

Verified Reviewer  
Marketing Strategist  
Computer Software  
Used the software for: 1-2 years

### "Easy to use, slow at times"

February 25, 2021

4.0

Pros

The best part of Canto is how easy it is to use. We add tags and put assets in a folder. But, it's easy for people who aren't using these assets every day to use the search function and find what they're looking for.

Cons

I really wish there was a Canto app so it's easier to download things from Canto to my phone for easy social posting. It's also slow a lot of the time. It sometimes takes a long time to upload videos and load big files.

Review Source

Response from Canto

March 5, 2021

Thank you for the review. Glad to hear that you find Canto so easy to use! Watch out for updates in the coming months!

VR

Verified Reviewer  
Jr. Brand Designer  
Apparel & Fashion  
Used the software for: 1-2 years

### "Canto is not the best, but better than nothing"

September 20, 2018

3.0

Canto helps our team manage thousands of photos for our business as well as share with our teams around the globe. Overall, Canto is better than nothing, but certainly the budget level service and frustrating at times. You get what you pay for.

Pros

Canto is way better than trying to sort through photos on Finder or Dropbox. You can tag images and put them in folders and search for key words. I like that you can also sort by pending/approved/rejected. It helps us keep photos organized by style, season, color, etc. I like that you can share folders with certain people.

Cons

The software is not very intuitive. The sorting by date hardly works, it is very finicky. The "zoom" boxes are more distracting than useful. Portals don't sync well. Portals should have more granular access and control. The interface is basic at best. Text runs off the screen, menus don't actually expand. Certain email providers can't get access.

Review Source

KW

Kelsey W.  
Digital Designer  
Consumer Goods  
Used the software for: 2+ years

### "Dependable and Easy to Learn"

July 15, 2020

5.0

Overall it's been really great. It helps us store and share all of our high resolution images for our company.

Pros

I really enjoy Flight's user interface the best. It has been extremely easy for all employees in our company to quickly learn the ins and outs in a short period of time. I have received many compliments from employees spread across various departments about how much they enjoy Flight and how easy it is to use. This has greatly increased productivity of our marketing department by allowing other employees easy access to our assets. I also love the tagging feature! Tagging our location photography with our product numbers has been a game changer!

Cons

Every once in awhile they will implement new features that don't work great for my organization. For example, Canto gives you the ability to upload different versions of a file. However they add an extremely long extension at the end of the file. Say you upload a file called 'image.jpg' and you eventually want to add a new version. So you upload the new version, but the new file name becomes something like 'image.jpg.3823273827389273"

Review Source

Morgan M.  
Co-Captain  
Events Services  
Used the software for: 2+ years

### "Canto is one of the best tools in my business!"

November 12, 2020

5.0

As a business that relies on visuals, having collateral at our fingertips of our pieces in use is invaluable.

Pros

I love that Canto makes it easy to store, search, and manage our digital collateral. This streamlines so many of our tasks when it comes to sales, marketing, and administrative tasks!

Cons

Nothing! Works great for us... in fact, when we recently had our renewal meeting, we mostly talked about how we utilize the software in our company and how it has improved our processes!

Reason for choosing Canto

Previously we were using external hard drives, google drive, and dropbox to manage photos, videos, and other materials. Canto is a much better solution, as it captures so much data about the item and makes it accessible and easy to navigate!

Review Source

Response from Canto

November 19, 2020

We appreciate the feedback, Morgan! We know streamlining tasks is important, and it's great to know that Canto is helping you do just that.

NC

Nicole C.  
Head of Marketing  
Cosmetics  
Used the software for: 2+ years

### "One stop shop for digital asset management and sharing"

February 24, 2022

5.0

Canto has helped us to share assets across the team in an organised fashion. I love the ability to tag and sort the images as we see fit and use the custom tagging features to ensure the team can search by whatever is easiest for them. You can easily find all assets for a particular product by searching for that product name, or all content featuring the same model. It's also been helpful in the post-production process for shoots, whereby we can have conversations with the photographer via Canto comments. This has saved a lot of back and forth! The team love it and it's made our lives a lot easier since we've been using it.

Pros

Custom tagging Comments Easy to share assets

Cons

Adding more power users is an additional cost that I would like to see reduced Adding more custom keywords could be a little more user-friendly but it's still easy to use as is.

Review Source

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