--- title: "Canto Reviews 2026. Verified Reviews, Pros & Cons | Capterra" description: "Is Canto the right Digital Asset Management solution for you? Explore 686 verified user reviews from people in industries like yours to make a confident choice." source_url: "https://www.capterra.com/p/140500/Canto/reviews/" page_type: "reviews" language: "en" publication_date: "2026-10-19" --- Canto 4.5 (683) [View alternatives](https://www.capterra.com/p/140500/Canto/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated October 19th, 2026 # Reviews of Canto Ease of use 4.4 Customer Service 4.5 ## Pros and Cons in Reviews RJ Rashaad J Junior A and R AssociateArts and Crafts, 10,001+ employeesUsed the software for: 1-2 years. “Canto offers structured media file management, which helped me keep a clear organization in my projects involving a lot of content.“ April 13, 2026 CC Craig C Consultant of Continuous ImprovementInsurance, 1,001 - 5,000 employeesUsed the software for: 6-12 months. “However, I know that Canto is on the more expensive side and there were some questions about how quickly we’d see a return on our investment.“ August 9, 2026 CC Craig C Consultant of Continuous ImprovementInsurance, 1,001 - 5,000 employeesUsed the software for: 6-12 months. “Canto functions excellently as a central hub for all my organization’s brand assets.“ August 9, 2026 LD Liz D Director of Network Operations at USA DigitalTelecommunications, 11 - 50 employeesUsed the software for: More than 2 years. “The main negative point remains the cost, which can be high depending on the size of the company.“ August 10, 2026 JS Jonah S Associate Director - OperationsDesign, 11 - 50 employeesUsed the software for: More than 2 years. “From a studio perspective, it’s particularly good at enabling wider teams to self-serve assets without constant oversight from design.“ January 15, 2026 EG Erin G Marketing SpecialistLeisure, Travel & Tourism, 51 - 200 employeesUsed the software for: More than 2 years. “The only thing I don't like is if I move files to another folder, the files will say I updated them, even though I didn't touch their description/information.“ April 16, 2025 LD Liz D Director of Network Operations at USA DigitalTelecommunications, 11 - 50 employeesUsed the software for: More than 2 years. “Before, the files were scattered, but today access is much faster and organized.“ August 10, 2026 BS Brion S Lead Product and Design ManagerComputer Software, 11 - 50 employeesUsed the software for: More than 2 years. “There are times when I will upload larger files to Canto and it seems like it will take an eternity.“ February 16, 2026 ## Showing most helpful reviews Showing 1-25 of 683 available reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use R Reviewer Director of Network Operations at USA Digital Used the software for: 3-5 years ### "Canto Review" August 11, 2026 5.0 Canto mainly serves us to centralize all our content (images, videos, documents). Before, the files were scattered, but today access is much faster and organized. Pros The search is really effective thanks to tags and filters, which saves a lot of time on a daily basis. Sharing content with teams or clients is simple and well structured. Cons The main negative point remains the cost, which can be high depending on the size of the company. The setup phase also takes some time to properly structure the folders and metadata. Review Source R Reviewer Consultant of Continuous Improvement Used the software for: Less than 1 year ### "Canto is a fantastic asset management tool" August 9, 2026 5.0 Canto functions excellently as a central hub for all my organization’s brand assets. Before, things were all over the place. Now, everything is in one place. Paired with its user-friendly UI and powerful search tools, it’s well worth the price. I’d definitely recommend Canto. Pros I often create visual (mostly infographics) and video content that’s widely distributed around my company and sometimes externally. With that said, what I like most about Canto is how easy it helps me find essential brand assets and guides. The auto-tagging and version control features stand out because the some of the assets change quite often. Without Canto’s easy-to-understand UI, I’d be left behind using old media in my new creations. Cons As a user I have few issues to report. However, I know that Canto is on the more expensive side and there were some questions about how quickly we’d see a return on our investment. Thus far, it’s been worth the cost and more. Review Source John D. Director Global Communications and Development Used the software for: 3-5 years ### "Good Digital Asset Management Tool" July 27, 2026 4.0 Overall, it continues to be a key tool for our organization that meets all of the requirements we have. Pros Easy to use and allows us to manage content with multiple stakeholders - from photographers to internal marketing team and our customers and partners. The flexibility in how to manage the filing of assets is also very good. Cons As we have a very large number of assets in our account, there is room for improvement with the image search functionality. Review Source PB Peter B. Managing Director Used the software for: 1-3 years ### "It keeps all of our files safe and really does work" June 11, 2026 5.0 Because of Canto, my computer will no longer run extremely slow due to having large files stored locally on my desktop. I no longer need to beg other departments to send me their logos. Pros Canto won’t be able to keep much of our collateral so I feel lucky that it does work. The facial recognition actually picked up on some people at the far end of the crowd and that was shocking. I can also make different sections or folders (parent and child) for my content. The customer support is good. Cons Downloading large files is very slow because there are many extra clicks needed before you can start the actual downloading process. Why doesn’t there need to be an “Upload recently” option to upload new assets into Portals? Review Source Lisa M. Director of Technology Used the software for: 1-3 years ### "Canto - Hard to get up and running but saves you time in the long run" June 8, 2026 4.0 Canto took a lot of work to onboard and get all of our assets loaded into but we now save time on a regular basis. it's easy to use and easy to share files between groups Pros our marketing team loves canto because they have control over all of our digital assets and can easily access them for different campaigns. it is easy to tag files and then later locate them with searches. It ends up saving us time. Cons It is pricey and took time to set up and tag all of our files. Sometimes even with consistent effort with tagging the search functionality does not work. Review Source R Reviewer Junior A and R Associate Used the software for: 1-3 years ### "Structured and organized" April 14, 2026 5.0 Canto offers structured media file management, which helped me keep a clear organization in my projects involving a lot of content. Pros The tool makes it easy to organize assets and access them quickly. It is especially useful for maintaining good organization over the long term. Cons The quality of the search strongly depends on the proper use of tags and metadata for clear organization. Review Source R Reviewer Video Production Specialist Used the software for: 1-3 years ### "Easy to use system" April 1, 2026 3.0 Overall Canto is a nice alternative to an internal digital asset management system. For me it only really worked well for photos and graphics and not other types of media like video. Pros Canto gives a nice visual representation of the different photos and assets you have in your library. It is relatively easy to use and has a nice look. Cons Sometimes it can be hard to find exactly what you're looking for. It's nice having the visual representation but it's not the most detail orientated system. Review Source R Reviewer Lead Product and Design Manager Used the software for: 3-5 years ### "The most fantastic thing about Canto is that it has all of our brand documents in one place" February 19, 2026 5.0 Before Canto, our team had brand assets scattered all over the place (Drive, random folders, etc.) and none of us really knew what the current version of anything was. Since Canto, everything is now located in one central location, so I know that when I need a template or an image, I am accessing the most current approved version. This helps keep our brand consistent across the team as well as prevents the usage of outdated materials. Pros Honestly, before Canto I was spending a lot of time trying to locate the most recent versions of things like logos etc. With Canto I simply search for what I need, click on the document and I am good to go. Cons There are times when I will upload larger files to Canto and it seems like it will take an eternity. I will begin uploading a file and then I will get frustrated and leave for a while and come back later to find it still uploading. Also, I occasionally find the search function of Canto to be hit or miss? Review Source R Reviewer Associate Director - Operations Used the software for: 3-5 years ### "A robust and user-friendly DAM that supports growing creative teams" January 16, 2026 5.0 Canto has been a reliable and well-considered DAM solution. From a Head of Studio perspective, it has improved accessibility, consistency and control of brand assets across the business, while scaling comfortably as content needs grow. Pros Canto excels at making large, complex image libraries genuinely manageable. The search, tagging and metadata functionality is strong, which makes finding assets fast and intuitive, even across thousands of files. From a studio perspective, it’s particularly good at enabling wider teams to self-serve assets without constant oversight from design. Customer support has also been consistently responsive and helpful during onboarding and ongoing use. Cons Very few downsides in day-to-day use. As with any DAM, ongoing organisation and tagging require discipline, but the platform provides the right tools to do this well. Review Source R Reviewer Senior Designer Used the software for: 3-5 years ### "Great photo management" January 8, 2026 5.0 Great overall experience. Would reccomend if you need to keep track of different clients photography for projects or if you need a personal filing system for your photography. Pros Fantastic image management, easy to upload and tag photos so they can be part of specific projects. Easy to use filing for multiple projects. Cons There isn’t much to not like, it’s easy to use and navigate, the filing is good but if you don’t file when you upload re-tagging images can be a bit annoying to do. Review Source Tara C. Director of Marketing Used the software for: 3-5 years ### "Great visual product and storage solution aside from a few small inconveniences" June 2, 2022 5.0 Overall we had a good experience—the sales team was helpful, the onboarding team not-so-much (which we passed that feedback on accordingly and they listened), so it took my team a little while to get fully up and running using Canto. Now we have fully implemented it across our organization, and I hope Canto continues to grow and improve the product because we hope to use it for years to come. Pros I love the visual layout of the product—another competitor we were considering had a terrible UI / UX and that is really important to my marketing team who is very visual! Also we loved the search feature and the tagging. Cons The way the app loads on a MacBook Retina makes it look a little low quality / not the highly resolution of software design. That part makes it feel a little cheap to be honest? Also I don't like that Canto will reload on you at random times (automatically refresh your browser page), even if you were in the middle of a long scrolled search for specific imagery. It will lose your place and have you start over. Review Source Jessica D. Game Programmer Used the software for: 1-3 years ### "Effective Tool for Managing Digital Assets" June 21, 2023 4.0 Since there is no longer a need for a middleman, the company may more easily acquire the supplies they require. I also like how it serves as a visual record of the development of the business. It has given us a secure channel through which to disseminate resources like guides and movies to the appropriate parties. Pros I appreciate the ability to tag objects, store related information, and recognize faces. \[sensitive content hidden\] has been very helpful, and checking in with him to find out what's happening with Canto never feels like work. The fact that there appears to be an answer to every query I could possibly have impresses me greatly; such materials must have been painstakingly compiled. Cons Working with a single sign-on login can be perplexing for those who are only visiting your site and not contributing or consuming content. Less technically competent users may be confused by the steps required to clear cookies and restart the browser. Review Source Romnee P. Manager of Retouching Used the software for: 3-5 years ### "Honest review of Canto" May 16, 2022 5.0 We've had a good experience with Canto. The best part is the company listens to its users and creates new features based off of the input. I have been responsible for a number of features in recent releases. Pros Canto is very well designed and easy to navigate. Cons Everything can always be cheaper, but Canto prices are competitive. Review Source JH Justin H. Webmaster Used the software for: Less than 1 year ### "A Good DAM Solution" December 13, 2019 5.0 We originally used personal hard drives and shared network drives for our asset management. Working with vendors for graphics was done via email. We've been able to transfer most of that over to Canto now. A week after launching Canto, HR came to use looking for photos of colleagues. Previously this would've taken hours to find what they were after. However, the AI Smart Tagging made it very easy to do a search for "people", then we added a couple of filters. Within minutes we had hundreds of photos that we sent to HR. Pros Interface is very intuitive. There is a really good balance between having a turnkey solution and being able to customize things. Custom tags and multiple ways of tagging assets was my biggest priority. There were a few solutions that provided more customization, but would've required more oversight as well. Our small team didn't have the bandwidth for that. Ability to create portals and upload links has been a gamechanger for us in asset distribution and collection. Just hosted a large community fundraiser. We gave each photographer an upload link with the option of some quick tags. We had thousands of images tagged and uploaded into the platform effortlessly. This used to be very time consuming for us. Cons Facial recognition is pretty weak. They are the larger customer of AWS facial recognition tool. If Canto switched to Google's tool, I feel it'd be much more reliable and function the way it's intended to. As of now, we just opt not to use it. Support could do a better job at recognizing the shortcomings of their product and recommending product enhancements. I often have to request multiple times for something to be an enhancement. I haven't had any follow-up yet, so not sure if they're going to implement things though. Review Source Stephenie K. Senior Designer Used the software for: Less than 1 year ### "Working smarter not harder!" April 8, 2020 4.0 We are just getting started with Canto but LOVE it! We have over 15,000 assets uploaded to our system to-date and have only been using the product since March 1, 2020. Every day we are learning some new functions of Canto and how to better organize and tag our assets to make magic happen! Canto is worth the cost and I'm excited to keep exploring all the functions it has to offer to us and our clients! Pros I love Canto's Facial recognition feature! We have a lot of assets where we need to identify people and facial recognition has changed everything! now we can search for people by name and access every photo asset we have of that person! Game changer! I also love being able to relate files and add custom fields to assets. This has come in so handy when we need to connect people's images to their stories and FOIP information. Canto has really helped us work smarter and not harder to find all of the assets we have in a more dynamic way! Cons We have found the uploading of assets to be a little more work than anticipated. The Canto Connect desktop application is helpful but when initially setting up out canto product it is a lot of work. When you have over 20,000 assets to upload it takes a team of people to make that happen and a good amount of time to get everything uploaded. Review Source R Reviewer Art Director Used the software for: 1-3 years ### "Art Director Review of Canto" December 26, 2019 4.0 Overall experience has been very positive. Canto, for the most part has solved our sharing issues. DropBox and GoogleDrive weren't cutting it. We get asked all the time about Canto - clients, partners, etc. really like it. It's a great tool to have within a Social Marketing Agency. Pros \- High quality visual display - Easy to share assets with clients - Search functionality is awesome Cons \- One off asset links continuously break or don't work. - Support team doesn't do much. Does a lot of blaming issues on internet. - Program logs you out constantly. - Clients are unable to mark assets as approved or not approved. - You can't filter assets by comments, only if you are tagged. - The extras are pricey - admins, contributors, portals, etc. Review Source R Reviewer Administrative Assistant Used the software for: Less than 1 year ### "Canto review" May 9, 2025 5.0 Overall very positive experience, it works well in a collaborative environment. Pros Ability to file and sort massive amounts of media in an organized way. Cons Tagging photos can take a long time and can be a tedious process. Review Source Verified Reviewer Director of Marketing Used the software for: 3-5 years ### "Easy to use for file sharing" November 16, 2021 4.0 Overall we are happy with the SaaS and it works for what we need it to do. Great for storage and useable across different fields. Pros Easily upload images directly or lock down to contributors so that any uploads need to be approved. Being able to sort projects by files and create specific jobs within those makes organization easy. Cons This needs an app - this is difficult to use from a mobile device and an app would put it over the edge. Review Source Angel G. Graphic Design Manager Used the software for: 3-5 years ### "Canto DAM" December 17, 2019 4.0 We use canto to house all of our brand assets, collateral, graphics, videos, etc. Our entire company has access, so they don't need to bother the marketing team to provide graphics for them, they can obtain them themselves. We also have templates available on Canto, so stakeholders can create simple pieces on their own rather the disturbing the marketing team allowing us to focus on higher priorities. Pros It is very user-friendly. It's visual and easy to navigate. It has great search and filter features. You can send people directly to an asset without giving them access to everything. Cons You can upload a separate cover image; you have to use one that is already in your library; it has to be an actual asset. This is difficult if your fold of assets only contains font or color libraries, the thumbnails have no visual. Review Source Bethany R. Senior Photo Editor Used the software for: 3-5 years ### "Canto is a very user-friendly DAM" November 20, 2018 5.0 Overall, Canto has been a great DAM to use and their customer service is very responsive. I would recommend this to other image professionals. Pros We moved our image library over to Canto about 2 years ago and I have found it to be a reliable and easily navigable platform. It's very easy to use and out of the three DAMs I've worked with, professionally, it's the easiest and most straight-forward interface. Cons I have very few complaints. I would love it if we could customize the branding of the platform a little more and it would be nice if there was an option to make the lightbox preview files were a little larger. (There is an option to make them larger, but the difference between the smallest view and the largest view is negligible.) There is also an issue trying to rename files once they have been uploaded. That still doesn't work. If you need to rename a file, you'll have to rename outside of Canto and re-upload. Review Source Kaylee W. Graphic Designer Used the software for: 1-3 years ### "Easy to use DAM system with the features and functionality we needed, at a competitive price." November 21, 2017 5.0 Pros Searchability. When assets are uploaded, the system will automatically generate smart tags, and additional tags can be added manually. Our department uses specific file naming and folder structures within Flight, and the search feature makes it easy to pinpoint assets. You can search by filename, folder, metadata, tags, categories, etc. You can also group similar photos together for easy navigating, include the same asset in multiple folders, and create personal "collections" of your favorite assets. Cons I can honestly say that the system is working perfectly for our team's needs. There were a couple functionality issues and recommendations when we first got started that we spoke with the Flight customer support team about, and they were able to correct and implement new features based on our conversation. The system is frequently updated based on new technology and users' feedback, and the customer support team is always ready to respond. Review Source GM Greg M. Director of Media Production Used the software for: 3-5 years ### "Canto is absolutely essential for our workflow" March 5, 2021 5.0 We couldn't do what we do without it. I love the responsiveness and friendly nature of the Canto team. This is integral to my creative post-production process. Pros Canto makes it easy to keep all of our creative assets in one place, and perfectly accessible by team members as well as the full company and clients. I was able to customize my interface perfectly for the needs of my team and our workflow. I am now able to run most of my asset reviews right on the platform, make sure that all assets are current, and organize/categorize appropriately. Cons I still end up using Vimeo for my video versioning and review process. But I upload the final assets to Canto. That said, I wouldn't be surprised if Canto rolled out a video review tool in the near future. Their developers are always listening to the customers' requests. It isn't unusual to ask for a little feature tweak and then see it implemented in the next build of their software. Incredible. Review Source R Reviewer Business Process Leader Used the software for: Less than 1 year ### "Robust features and multiple ways of access" May 17, 2017 5.0 What do you like best? The flexibility of deployment and implementation was paramount for our organization, as we ended up hosting the solution on premise due to our large file sizes. We love how the metadata is written back to the asset. Additionally, the various ways to access the assets through the web, through apps or through a desktop client made the user adoption go very smoothly. What do you dislike? Customizing the software during the installation and implementation phase was more time consuming than we had anticipated and with the new releases of software and portals we have encountered some delays and hiccups (we are working through them). Out of the "box" reporting is significantly lacking compared to the other options, but you can buy a 3rd party addin for that. What business problems are you solving? What benefits have you realized? The visibility on where are assets have gone and where they are going is greatly increased, in addition to increasing the visibility of knowing what assets we have while enabling a strong search functionality has decreased duplication of assets and increased productivity and efficiency. Pros The flexibility of deployment and implementation was paramount for our organization, as we ended up hosting the solution on premise due to our large file sizes. We love how the metadata is written back to the asset. Additionally, the various ways to access the assets through the web, through apps or through a desktop client made the user adoption go very smoothly. Cons Customizing the software during the installation and implementation phase was more time consuming than we had anticipated and with the new releases of software and portals we have encountered some delays and hiccups (we are working through them). Out of the "box" reporting is significantly lacking compared to the other options, but you can buy a 3rd party addin for that. Review Source Leyna S. Freelance Photographer Used the software for: 3-5 years ### "Game Changer" November 25, 2021 5.0 Pros Customization of library structure/public and private portals, link sharing, batch metadata editing, visual layout. Cons Search feature does not always bring up the correct assets. Review Source JM Jeff M. CTO Used the software for: Less than 1 year ### "Canto Perfect Asset Storage and Management" March 5, 2021 5.0 Overall we're happy with the platform. We're hoping to get additional user access worked out with the company. Pros Canto's biggest strengths are it's core ability to house all of our digital assets in an organized manner and then allow us to keyword tag each one. We have thousands of files, and it's super important for us to find the right file quickly without having to know the file title. From there, we can see versions, comments, share it, and more. Cons This software is madly expensive. Yes - it has TON of features, but what it lacks for us is disappointing when it comes to user logins and limited outside access. Their "Portals" area is a nice feature, but it's pointless when you're needing a 3rd party to simply upload their assets (from such as a photo shoot) and you have to send them a core login to do so. Review Source Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.