# Page 11 | Canto Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Page 11 - Is Canto the right Digital Asset Management solution for you? Explore 681 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/140500/Canto/reviews

---

Canto

4.5 (681)

[View alternatives](https://www.capterra.com/p/140500/Canto/alternatives/)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

* * *

Last updated March 2nd, 2026

# Page 11 - Reviews of Canto

## Showing most helpful reviews

Showing 251-275 of 681 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

MS

Megan S.  
Digital Marketing  
Sporting Goods  
Used the software for: 2+ years

### "Improve Workflow with Canto"

November 18, 2020

5.0

I was looking to improve asset organization internally and make external asset sharing more professional.

Pros

Canto has robust searchability, is incredibly user friendly, and makes asset management a breeze.

Cons

After multiple years of use, I have yet to identify any major issues with Canto.

Review Source

AJ

Autumn J.  
Marketing Specialist  
Non-Profit Organization Management  
Used the software for: 2+ years

### "Easy to use Software"

March 25, 2020

5.0

Overall, I have had a great experience. It is a very intuitive software and the customer support is great.

Pros

I like that it is very intuitive to use. I took over as the admin from my predecessor and it was a seamless transition. I was able to figure out most features on my own.

Cons

It is hard to gauge when I am running out of storage.

Review Source

Response from Canto

April 15, 2020

We appreciate your review of Canto, Autumn! Your account manager will reach out soon to discuss how to gauge storage capabilities. Thanks again!

Anne H.  
Web Marketing Manager  
Computer Software  
Used the software for: 6-12 months

### "Easy to use, collaborative, metadata tagging is great"

October 20, 2017

5.0

We use it for photos; we are able to collaborate across long distances and time zones to reach our creative and marketing goals.

Pros

I really like having the ability to tag photos, because we can find them quickly. Folder structure is great; tags help even more.

Cons

I am not sure why two steps are needed to confirm a download; this seems like an unnecessary step to me.

Review Source

VR

Verified Reviewer  
Administrative Assistant  
Design  
Used the software for: 1-2 years

### "Excellent Platform // Minor Adjustments"

July 24, 2020

4.0

We've been able to use Canto for more than just posting images, but using those images in a useful way. We make it so that our designers are using the platform as a means for inspiration and to "shop" around for items, materials, etc.

Pros

We love the adaptive and common tagging features. Makes using Canto as our Digital Design Library super easy to do.

Cons

The lack of a bulk-upload option - this would make adding a multitude of images and files so much easier. Also, as much as I love the option to customize Canto to my liking, there are places where over-customization isn't needed.

Review Source

PS

Patti S.  
IT Supervisor  
Health, Wellness and Fitness  
Used the software for: 6-12 months

### "Best asset management software by far."

November 24, 2021

5.0

Experience has been great.

Pros

Easy to use. Easy to import assets. AI is awesome.

Cons

So far we have not found anything that we have not liked.

Reason for choosing Canto

Canto does a lot more than other products.

Review Source

VR

Verified Reviewer  
marketing manager  
Media Production  
Used the software for: 1-2 years

### "Great tool to find and use images"

April 3, 2020

5.0

Been using it daily to find and implement images for presentations

Pros

Ease of use to search and find images through keywords

Cons

Only that it's better to use it on chrome than other browsers

Review Source

dB

david B.  
video guy  
  
Used the software for:

### "Canto is B-I-G"

July 6, 2015

3.0

We've been using Canto since version one or two, back when it was a little Macintosh program, competing with Kodak's Shoebox. It's gotten much larger, far more capable, far more complex, and weirdly complicated. Canto is among the better asset management products you could buy. We now run the Enterprise version with ten seats and we have three and a half administrators. Canto Enterprise requires skilled IT support and should include a maintenance contract with Canto or one of their partners. Canto ingests files (almost any digital file) into a category-based taxonomy. EXIF and XMP metadata fields flow right into Canto (after some careful process design and testing). Canto Enterprise copies our assets to a central storage location (a server that is backed up and managed by our IT), providing secure and safe copies of assets as they are cataloged. Administering and running Canto requires an appetite for and appreciation of library sciences, metadata, taxonomies, organization, databases, asset preservation, your corporate history, and complex processes. It also helps if your Canto admins have some customer service experience because your users will want their interface to run differently. Canto's many (very many) administration and preference options makes accommodating their needs fairly easy. One type of file Canto does to handle well out of the box is video. Basic ingest and cataloging functions are available but, if video is a major part of your DAM needs, you may want to add a video module to the package to handle your file format conversions, downloads, and streaming previews. We like Canto. We didn't always like Canto. It's been a long, not always fun, trip. There is nothing easy or quick about digital asset management with Canto or any other DAM. The software is only one part of your overall strategy. Do your research.

Review Source

ST

Sarah T.  
Content Marketing Strategist  
Higher Education  
Used the software for: 2+ years

### "Canto is so easy to use"

May 19, 2021

5.0

Canto is mainly used by my department, the office of Marketing, but we have a public-facing portal which we can send to other departments who are looking for photos for their own uses. Canto makes it really easy to share photos. Within the Marketing department, we frequently need photos for print materials in marketing, for the website, and numerous other uses, so we rely on this platform heavily.

Pros

I love how Canto makes it really easy to download, share, and organize photos. I really have no complaints; it has been a great platform and it makes everyone's lives easier in the Marketing department!

Cons

There is really nothing I don't like. As I said above, I have no complaints!

Review Source

Heather G.  
Director of Website Production  
Entertainment  
Used the software for: 1-2 years

### "Canto is a great solution!"

November 15, 2018

4.0

We are using the software daily and are happy with the performance.

Pros

We love the ease of use and implementation was easy and user friendly!

Cons

We haven't found many things to dislike!

Review Source

VR

Verified Reviewer  
Marketing Manager  
Executive Office  
Used the software for: 6-12 months

### "Great product, great customer service"

November 12, 2018

5.0

We researched quite a few DAMs and ended up going with Canto for the following reasons: cost, functionality, and company support.

Pros

Ease of use, clean/modern dashboard, company on-boarding

Cons

For some users, the product can be confusing when it comes to file structure. I guess this is more of a critique of humans and not really about the software.

Review Source

VR

Verified Reviewer  
Graphic Designer  
Graphic Design  
Used the software for: 1-2 years

### "Overpriced"

November 15, 2018

3.0

Pros

Canto fulfills the basic asset management required. It's well organized.

Cons

Canto is overpriced and extremely slow. Downloading and viewing photos takes too long.

Review Source

JP

Jesse P.  
Graphic Designer  
Textiles  
Used the software for: 1-2 years

### "Canto Review"

March 25, 2020

4.0

We have saved a lot of time searching for files. The sales force can access any file or media whenever they need to without having to wait for someone to email it to them.

Pros

It integrates with Sales Force. There are a lot of options to share content with your sales force.

Cons

Certain folder types cannot be shared so you have to select the content inside the folder individually.

Reason for choosing Canto

Pricing and ease of use.

Review Source

Response from Canto

April 15, 2020

Thank you for reviewing, Jesse! We have a lot of integrations and are happy to hear that Salesforce is your favorite. To get the details on the issue you're having with sharing folders, your account manager will be contacting you soon.

AS

Anthony S.  
Archivist  
Non-Profit Organization Management  
Used the software for: 2+ years

### "Easy setup and user friendly"

April 3, 2020

5.0

Overall Canto is streamlined and easy to use.

Pros

Canto is easy to setup and manage. The platform is user friendly and integrates with multiple platforms.

Cons

It would be nice if administrators could enable furthers restrictions and workflows into the system.

Review Source

Response from Canto

April 15, 2020

Thank you for reviewing Canto! Depending on which restrictions and workflows you need, administrators may have access to edit. Your account manager will address this with you soon!

Bryan B.  
Director Of Marketing  
Entertainment  
Used the software for: 1-2 years

### "Great alternative to Media Silo"

April 5, 2020

4.0

Pros

Some of the best features from Media silo and some that they offer that Media silo does not. The brand deck feature is great and makes easy for our suppliers to get access to our assets and we can still remain in control.

Cons

Need to pay per power user, not a fan of that. Rather pay per volume used. Tagging images I wish were a bit easier.

Review Source

VR

Verified Reviewer  
Lead Designer  
Food & Beverages  
Used the software for: 1-2 years

### "Staying Organized"

November 12, 2018

5.0

Pros

It's generally very easy to use and is great for sharing files and staying organized.

Cons

It's difficult to easily scroll through the library.

Review Source

JG

Jennifer G.  
Creative Manager  
Hospitality  
Used the software for: Less than 6 months

### "Easy to use DAM with many great features!"

March 25, 2020

5.0

It makes finding and grabbing images and assets really easy. I use it daily.

Pros

It is easy for our hotels to use and source their images. I love the portal feature and I am just diving into the brand templates, which I am super excited for.

Cons

It was a ton of work to move everything over, to be honest. I was the only person working on this and because the file names that came through form our old DAM were just numbers, I had to go in and change the name of every photo. I don't love how the brand guidelines section doesn't have colour for Pantone, and independent RGB vs CMYK. They always seem to convert to RGB although their values are different. This does not allow me to use this feature, as I cannot share out to the hotels improper colours for brand guidelines.

Reason for choosing Canto

Brand templates and willingness to work with me on the price.

Review Source

Response from Canto

April 15, 2020

Thanks for your review of Canto, Jennifer! I will send your feedback about color options for brand guidelines to your account manager and you will hear from them soon.

Jen B.  
Administrative Assistant  
Higher Education  
Used the software for: 2+ years

### "Canto Is Top Notch"

October 3, 2018

4.0

My organization has a heavy need for an asset management system that keep up with our photography traffic. We have to upload tons of pictures at one time, and Canto is very efficient in letting us label and tag everything appropriately so it's easy to search for what we need.

Pros

It's clean, easy to use, organized, and easy to manage.

Cons

I can't find any cons with Canto. It has everything I need.

Review Source

TW

Tingting W.  
Senior Graphic Designer  
Retail  
Used the software for: 6-12 months

### "Not intuitive"

November 15, 2021

3.0

Pros

That it works as an image DAM if an asset manager does all the work of labeling and organizing everything.

Cons

Features are non-intuitive, slow and sluggish interface, no AI capabilities to link search results, no recents or often used smart folders.

Review Source

HN

Haley N.  
Brand Manager  
Consumer Goods  
Used the software for: 2+ years

### "Canto Creates Efficiencies with Team"

April 3, 2020

5.0

Canto was an easy choice for our DAM software considering its intuitive interface, customizability, and excellent customer service.

Pros

It's ease of use to upload as a content creator and to search for and use content as a brand manager.

Cons

I wouldn't mind a quick download option of the file as is.

Review Source

Response from Canto

April 15, 2020

Thank you for your review, Haley! Your account manager will be contacting you soon to discuss downloading options in Canto.

AF

Annie F.  
Image Permissions Project Manager  
Publishing  
Used the software for: 2+ years

### "We use Canto to house all of our publishing PDFs and Image Catalogs for the past 10 years."

September 11, 2017

4.0

Ease of use and ability to customize.

Pros

We like the customer service, the stability of the product and our ability to customize it to fit our ever-changing needs as a company. Canto grows with us instead of us "outgrowing" the product.

Cons

We have noticed some features that we have used disappear with new updates and we would like to be made more aware of what changes will happen with new updates. Half of our company also uses the web version of Canto and we would like to see the features of SITES improve to mirror the benefits we see with the native client.

Review Source

TS

Thalia S.  
Communications Coordinator  
Marketing and Advertising  
Used the software for: 6-12 months

### "Canto has been a great addition to our Organization"

November 24, 2021

5.0

Our experience has been very positive, would recommend.

Pros

I enjoy the ease and visual aspects of sharing assets with other team members.

Cons

It takes a bit of a learning curve and some time to get started as a user.

Review Source

SS

Samantha S.  
Marketing Manager  
Education Management  
Used the software for: 1-2 years

### "A Great DAM Product"

October 10, 2021

4.0

Pros

The original link of a file remains the same even after uploading new versions which is helpful for documents that need updating regularly. There's also not a file size limit for uploading that I've noticed which is very helpful. It helps our organization be able to send each other large files with the links or letting them know which folders they're in rather than trying to send large documents via email or Teams.

Cons

I do think the interface doesn't look the most modern and user friendly, but once you get used to it, it's not bad. It just takes a little bit of time, so when training new employees, you just need to be sure they understand the main features.

Review Source

Prem P.  
Freelancer  
Information Technology and Services  
Used the software for: Less than 6 months

### "Collect, organize and share digital assets with automation and integrations"

October 13, 2022

5.0

Accessing files in zapier to use them in no code automation makes workflow easy

Pros

It supports sharing files with integrations like zapier, adobe, google drive, mail chimp, dropbox and more so you can easily access them in automations to easily switch assets in automation

Cons

It is not available for integration in make.com (Formally Integromat)

Alternatives considered

[Brandfolder](https://www.capterra.com/p/133103/Brandfolder/)[Cloudinary](https://www.capterra.com/p/135074/Cloudinary/)

Review Source

RV

Raffaele V.  
head of Capabilities Branding  
Military  
Used the software for: 1-2 years

### "CANTO DAMS "

November 13, 2020

4.0

Pros

\- User experience - Functionalities - Easy to use - Integration

Cons

3D Asset management, it's very limited in dedicated functionalities.

Alternatives considered

[Acquia DAM (Widen)](https://www.capterra.com/p/76774/Widen-Collective/)[Adobe Connect](https://www.capterra.com/p/203963/Adobe-Connect/)

Reason for choosing Canto

Best value for money

Review Source

VB

Victoria B.  
Proposal Manager  
Construction  
Used the software for: 6-12 months

### "Simple Solution"

March 4, 2021

4.0

Pros

The biggest draw to this software was the ability to create "dropbox" folders for my field personnel. They don't need to be registered users, but allows my team to gather photos from our projects easily. Not only are we able to gather the photos quicker, but we can also capture important details of the photos. This, combined with the metadata features and excellent search capabilities, has significantly improved our photo database. Furthermore, the integration with Adobe products streamlines our workflows.

Cons

The hardest part of this software is the migration aspect. Our previous photo database was quite extensive. Even using the Advanced Uploader is still fairly time-consuming. I do wish there was an easier way to migrate large quantities of photos.

Review Source

Response from Canto

March 9, 2021

Thanks for your review, Victoria! Very glad to hear that the Adobe integration is streamlining workflows for your team!

Similar Products

Featured