# Page 16 | Canto Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Page 16 - Is Canto the right Digital Asset Management solution for you? Explore 681 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/140500/Canto/reviews

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Canto

4.5 (681)

[View alternatives](https://www.capterra.com/p/140500/Canto/alternatives/)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

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Last updated March 2nd, 2026

# Page 16 - Reviews of Canto

## Showing most helpful reviews

Showing 376-400 of 681 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

Rachel B.  
Product Photographer  
Consumer Goods  
Used the software for: Less than 6 months

### "Time Saver!"

September 18, 2018

5.0

Moving from a Mac based server where searching things is impossible, this helps me find what I need almost immediately.

Pros

I love the searching capability on this software. As long as I keep up on the tags on photos, it makes it incredibly easy to find what I am looking for and has literally saved me hours.

Cons

The only problem I had was the learning curve on the functionality, and getting used to how the program is run.

Review Source

LK

Laura K.  
Business Process Leader  
Consumer Goods  
Used the software for: 1-2 years

### "Excellent Product"

June 7, 2017

5.0

robust digital asset management and visibility.

Pros

General user interface is mostly intuitive for people who don't have experience with DAM systems. The ability to add other custom extensions and customize the various ways to get to the system.

Cons

Its expensive and the lack of custom reporting features really poses challenges for business management. There seems to be a high amount of turnover at Canto that can pose difficulties providing a seamless customer service experience.

Review Source

CE

Cary E.  
University Photographer  
Education Management  
Used the software for: 2+ years

### "Canto serves as our university photo archive."

September 11, 2017

3.0

We were able to find photos quickly using the keyword search field.

Pros

I like using the keyword search field and the ability to drag and drop photos straight to my desktop.

Cons

We do not have the online version so we do not have the ability to search for photos online. We need to be connected our network to access our photo archive.

Review Source

VS

Vanessa S.  
Digital Marketing Specialist  
Legal Services  
Used the software for: 6-12 months

### "Canto Is Great for All Business Types!"

September 28, 2018

5.0

There's so much less time waiting on a file from someone or making sure we have the right one. We just go on Canto and find it ourselves

Pros

Canto has made it extremely easy for our reps to have access to all kinds of files including logos, infographics, headers, invitations and so much more.

Cons

No bad things to say really! The way it allows you to tag and flag items make it so easy to find when you need them! The layout is extremely easy to navigate as well!

Review Source

LN

Lindsey N.  
PR Manger  
Higher Education  
Used the software for: Less than 6 months

### "Search friendly"

September 29, 2020

5.0

The customer service has been an essential part of our onboarding. Our agent was extremely patient and helpful as we moved our assets into this database.

Pros

This software allows us to easily search for names, categories and other keywords identified. This makes it a fast and efficient way to manage photos.

Cons

It's complex album/folder system is a little confusing, but not anything you can't get used to.

Switched from

[PhotoShelter for Brands](https://www.capterra.com/p/143701/Libris/)

Needed more versatility with search and downloading

Review Source

VR

Verified Reviewer  
Digital Media Manager  
Publishing  
Used the software for: 6-12 months

### "Great tool for archiving and collaborating on content"

October 20, 2017

5.0

We are able to archive years worth of marketing content to be used later. It also solved a storage capacity issue for us. We also use it as a collaboration tool, to share content between teams.

Pros

I loved the ease of use, and the nice visual interface. It has great options for meta data which make the search feature very useful.

Cons

I would like for it to have more integration with other marketing software and things like wordpress.

Review Source

Christine C.  
ISR  
  
Used the software for: 6-12 months

### "I feel like a valued end user and have had nothing but a great experience. "

September 11, 2017

4.0

Pros

I like how easy it is to use and navigate. I think that it is great to always be able to contact customer support if I run into any issues and think that the over quality of this product is worth it in the long run.

Cons

I think that it is worth the cost, but could be a little more cost effective. Sometimes I feel like I would be able to get more for my money with another competitor.

Review Source

PC

Paul C.  
IT Manager  
Warehousing  
Used the software for: 2+ years

### "Works"

September 11, 2017

4.0

Pros

Very few help desk tickets. It works as it should. I am not a daily user of the software, but appreciate that it is stable and not a resource hog.

Cons

More "easy start" guidance using advanced features would be nice. I would like our power users to be able to figure this stuff out with less hand holding.

Review Source

VR

Verified Reviewer  
Marketing Coordinator  
Food & Beverages  
Used the software for: 1-2 years

### "Great Software and Easy to Use"

December 20, 2019

5.0

Pros

I use Canto to store large images that are produced by our marketing department. I'm able to send them to other employees easily.

Cons

Sometimes challenging to classify the images but once you figure out a system it comes together.

Review Source

VR

Verified Reviewer  
Digital Strategist  
Marketing and Advertising  
Used the software for: 6-12 months

### "Full-featured DAM for power users"

November 13, 2018

4.0

Pros

I appreciate that Canto has pretty much all of the features I'd want from a DAM tool. And when it became clear that Canto was missing a feature we badly needed for a large implementation, they accelerated the update so that we could take advantage of that new feature. The support is great and the user interface and user experience are top-notch. You can tell it's a well-supported and thought-out product.

Cons

We were sold on a specific feature that actually did not exist. I think the main issue is that there is SO much that Canto's digital asset management can do that the account executive thought we needed one thing while we actually needed another. So, make sure to clarify and talk through everything before committing.

Review Source

David N.  
Creative Director  
Hospitality  
Used the software for: Less than 6 months

### "Canto digital asset management tool makes my life so much easier."

November 15, 2018

5.0

Digital asset management and distribution. Easy control of our thousands and thousands of images, videos, etc.

Pros

Easy categorization and tagging of media. Powerful search capabilities. Incredibly easy sharing of assets with clients and vendors.

Cons

I wish that information was better presented to the end user so certain asset data points (photographer, credit info, etc.) are more prominent and unmissable.

Review Source

ML

Michelle L.  
Owner, Creative Director  
Graphic Design  
Used the software for: 1-2 years

### "Canto Fans!"

December 16, 2019

5.0

Using Canto DAM system has allowed us to centralize and manage all of our digital assets in one place. We use it for storing, sharing and managing all corporate marketing assets which has allowed us better control and management of versioning and archiving of assets.

Pros

We love the simplicity and visual nature of the interface, the ease of use, and value for service/product. The Portals are a fantastic way to filter specific information & assets to our customers. While the main library is our internal hub for all marketing assets.

Cons

We haven't found anything we don't love about this software.

Reason for choosing Canto

Simplicity of interface, ease of use, value for service/product.

Review Source

VR

Verified Reviewer  
Customer Operations Systems Manager  
Internet  
Used the software for: 1-2 years

### "Easy to use, a worthwhile investment"

October 2, 2020

5.0

Pros

Canto is super intuitive and easy to use. We've been able to migrate all of our assets from Dropbox to Canto and have implemented the platform across multiple teams at our organization. We even use it to share assets with some of our customers.

Cons

Although I was not involved in the implementation, so this could be different for the team (marketing) that managed that, I felt as if I didn't have a lot of training resources outside of the marketing team.

Review Source

SK

Stefanie K.  
International Marketing Manager  
E-Learning  
Used the software for: 1-2 years

### "Great platform"

April 3, 2020

5.0

The ability to store all sort of assets in various languages and make those available globally to over 1000 users

Pros

Assets are easily shareable & customer support is superior

Cons

from an admin side, it take a while to tag all assets, but that is to be expected with any platform.

Review Source

jG

judy G.  
producer  
Military  
Used the software for: Less than 6 months

### "Gotten Review"

November 10, 2020

5.0

We are just starting, but so far so good with our awesome CR Manager \[SENSITIVE CONTENT HIDDEN\].

Pros

The customer service, templates, integration with 3rd party software, meta data, organized.

Cons

There's nothing not to love. They could integrate other software, but i don't have any recommendations.

Alternatives considered

[Brandfolder](https://www.capterra.com/p/133103/Brandfolder/)

Reason for choosing Canto

\[SENSITIVE CONTENT HIDDEN\] and team

Review Source

Response from Canto

November 12, 2020

Hi Judy, thanks for the review. Our account managers love supporting customers so they can learn how to get the most out of Canto!

AR

Alexa R.  
Digital Marketing Specialist  
Commercial Real Estate  
Used the software for: 6-12 months

### "Canto Helps Share with Clients"

May 11, 2022

4.0

Pros

I love the portals, style guides, facial recognition and asset organization aspect.

Cons

It can be hard to navigate and find what you are looking for when it comes to creating portals and style guides.

Alternatives considered

[Dropbox Business](https://www.capterra.com/p/143068/Dropbox-Business/)

Reason for choosing Canto

More functionality

Review Source

AV

Aaron V.  
DAM System Administrator  
Consumer Electronics  
Used the software for: 1-2 years

### "Powerful tool with the accompanying UI issues of any powerful tool."

September 11, 2017

4.0

Pros

It has lots of powerful features that make the software very flexible. In general Canto has done a good job making those features readily accessible in the client, which can be difficult. It is also highly extensible with plugins.

Cons

Administration, particularly with highly intricate permission models, can be somewhat daunting. It really does require a skilled system administrator with experience with Canto to get the most out of the system.

Review Source

BF

Becky F.  
Franchise Support Specialist  
Education Management  
Used the software for: 1-2 years

### "Extremely Easy and great for sharing files!"

November 10, 2020

5.0

Pros

This system allows for a large amount and variety of files to be uploaded and easily shared. The system is intuitive, easy to manage, and requires little instruction when adding users. Overall a wonderful product!

Cons

The simplicity can be missused depending on the user's organizition skills, such as adding too many tags/similar tags/not consistently using tags which can lead to making it harder to keep track of specific documents if the user does not manage the tags correctly.

Review Source

TB

Tarik B.  
Senior Manager Global Advertising  
Marketing and Advertising  
Used the software for: 2+ years

### "Good DAM with "

September 15, 2017

3.0

Pros

\- easy asset handling - quite flexible on system adjustment due to need - friendly and capable customer service

Cons

\- usability in themes ( e.g. too many clicks needed) - video integration could be smoother - special adjustment can't be made due to system restrictions

Review Source

VC

Veronica C.  
Coordinador  
Environmental Services  
Used the software for: 6-12 months

### "Canto is a great platform "

May 5, 2021

5.0

For us was so easy to work with Canto because we safe time, our files are tidy and people who have access to them can find them easly

Pros

I like that is really easy to upload, select and name the files.

Cons

I like everything! I a great space to have all your files ready

Review Source

MJ

Marsha J.  
Executive Director of Marketing and Communication  
Higher Education  
Used the software for: Less than 6 months

### "Love the Ease of Use!"

December 12, 2019

5.0

Having a one-stop shop where I can find/store everything; and can easily share with those I am working with.

Pros

We have only had this platform for a few months, but love how easy it is to use. It is very intuitive, but training was also provided. I like that I can just type in the type of subject matter I am looking for, and I can see photos, videos, etc. all about that subject. Or, I can narrow it down to a very specific type of file that I need, and get all that are available, too. Also like that I can have a separate URL for members of the media to use, to get access to graphics to go with their stories, rather than having to find everything for them!

Cons

The automatic tags that are added to the photos are sometimes not helpful.

Review Source

ST

Scott T.  
Creative Director  
Higher Education  
Used the software for: 1-2 years

### "Canto has been a huge value! "

September 10, 2018

5.0

As a higher ed institution we were faced with a significant issue of housing all photography on an old hard drive. Canto gave our entire university access to our photo library as well as offering each area an opportunity to upload, tag and form their own libraries for sharing. This has created on repository.

Pros

\- Ease of use - The power of the tagging/categories - User interface design - Bulk Upload - User settings/features

Cons

Hierarchy and structure can be a little messy and confusing.

Review Source

KW

Kirsty W.  
Social Media Manager  
Non-Profit Organization Management  
Used the software for: 6-12 months

### "Finally a great content management system"

November 18, 2020

5.0

I've never worked for a charity that uses Canto before and it is by far the easiest to use DAM system around. It saves masses of duplication in various confusing folders!

Pros

It is so easy to search and the smart tags are so helpful and that I can download resized versions of photos.

Cons

The search then filter system took me a while to figure out.

Review Source

TM

Tom M.  
Exec. Director, Marketing & Communications  
Higher Education  
Used the software for: 1-2 years

### "Great tool for teams in various locations"

September 29, 2020

4.0

As a user, it has been a critical tool in seeing what other teams are working on and borrow (steal!) ideas and files.

Pros

Canto is great if your marketing team are housed in various locations regionally or nationally. The ability to share files, and ideas, makes our marketing team operating on 19 campuses across the state more collaborative and efficient.

Cons

The search function works well only if you have taken the time to build robust keywords.

Review Source

JL

Joan L.  
Graphic Designer  
  
Used the software for: 1-2 years

### "Searching is easy with Flight!"

November 17, 2017

4.0

Access to our library of photos. We have a lot of new photos that are used for various projects throughout the year. Often these would get uploaded, but our previous software made searching through these slow and painful. When we switched to Flight, our life as designers got easier.

Pros

The search function, which is essential for finding just the right photo across multiple collections. The visual display of the collection is also excellent.

Cons

Complexity of assigning keywords, for example, you can add multiple keywords when uploading files - which is good - but getting back into the file and then customizing additional keywords becomes tedious. Because of the length of time involved, our person assigned to uploading photos never seems to have enough time to go back into the file, which can limits the results of a search.

Review Source

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