# LoyaltyLion Software Pricing, Alternatives & More 2026 | Capterra

> With the help of Capterra, learn about LoyaltyLion Software - reviews, pricing plans, popular comparisons to other Customer Loyalty products and more.

Source: https://www.capterra.com/p/140592/LoyaltyLion

---

# 

 LoyaltyLion Software Review 2026: Features, Integrations, Pros & Cons

Last updated on June 4, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews)

LoyaltyLion

## What is LoyaltyLion?

LoyaltyLion is a customer loyalty platform helping ecommerce brands build and run rewards programs. Designed for direct-to-consumer retailers in apparel, beauty, health and wellness, and consumer goods, it operates natively on Shopify, Shopify Plus, and Shopify POS. Customers earn points for purchases, reviews, referrals, social engagement, and custom actions, then redeem them for vouchers, gift cards, free products, free shipping or custom rewards. The program runs as an embedded store experience, not a pop-up widget. Key features include customizable earning rules, VIP tiers, referral programs with fraud protection, real-time CLV analytics, AI-powered campaign recommendations, and automated translation into 130-plus languages. LoyaltyLion integrates with 50-plus tools across email, SMS, helpdesk, and subscriptions, and supports omnichannel loyalty via Shopify POS. LoyaltyLion has worked with over 10,000 ecommerce brands over 12 years specializing in loyalty and retention.

## What is LoyaltyLion used for?

[Customer Loyalty](https://www.capterra.com/customer-loyalty-software/)[Referral](https://www.capterra.com/referral-software/)

Top alternative

Featured

Overall rating

Based on 19 user reviews

Reviews sentiment

Positive

\-

Neutral

\-

Negative

\-

Starting price

$199

Flat Rate, Per Month

Free trial  
available

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Our "Best of" badge program showcases products with the highest ratings...

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Do you work for LoyaltyLion?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://loyaltylion.com/&name=LoyaltyLion)

## Compare with a popular alternative

Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status.

### LoyaltyLion

4.4 (19)

VS.

[4.8 (485)](https://www.capterra.com/p/197141/Tremendous-Rewards/reviews/)

Starting Price

$199

Flat Rate, Per Month

Starting Price

Contact vendor

Free Trial

Free Version

Pricing Options

Free Trial

Free Version

Ease Of Use

4.4 (19)

Ease Of Use

4.9 (485)

Value For Money

4.2 (17)

Value For Money

4.8 (430)

Customer Service

4.2 (18)

Customer Service

4.7 (420)

## LoyaltyLion alternatives

Highest Rated

[4.9 (3,603)](https://www.capterra.com/p/186209/Guusto/reviews/)

Starting price

$4.80

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

100%

of reviewers

rated it above 4 stars

[4.6 (99)](https://www.capterra.com/p/10002488/Owner/reviews/)

Starting price

$499.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

90%

of reviewers

rated it above 4 stars

[4.9 (250)](https://www.capterra.com/p/149363/Kangaroo-Rewards/reviews/)

Starting price

$79.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

99%

of reviewers

rated it above 4 stars

[RepeatMD](https://www.capterra.com/p/10009042/RepeatMD/)

[4.4 (190)](https://www.capterra.com/p/10009042/RepeatMD/reviews/)

Starting price

Contact vendor for pricing

Pricing Options

Free Trial

Free Version

User Rating

88%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/10009042/RepeatMD/)

[View all alternatives](https://www.capterra.com/p/140592/LoyaltyLion/alternatives/)

## FAQs about LoyaltyLion

Overview

### Which roles and teams benefit most from LoyaltyLion?

LoyaltyLion is most used by founders, owners, and directors, along with marketing, operations, and customer service teams. Leadership uses it to drive retention and repeat purchases, marketers run loyalty and referral campaigns, operations managers oversee program execution, and support teams handle rewards questions to improve customer engagement.

Answer based on 18 reviews

Overview

### What company size and specific industries is LoyaltyLion built for?

LoyaltyLion is designed for fast-growth ecommerce merchants with strong repeat purchase potential, especially those in fashion, cosmetics, and health and wellness. It is best suited to online retailers that want to build customer loyalty and encourage repeat buying in consumer-focused product categories.

Features and Usability

### What are the key features of LoyaltyLion?

LoyaltyLion offers a loyalty program with rewards management, referral tracking, and membership management for customer retention campaigns. It also includes campaign management, discount management, and promotions management, plus analytics features such as activity tracking, real-time analytics, campaign analytics, and activity dashboards. Third-party integrations, API access, and a member portal round out the platform.

Pricing

### How much does it cost and what fees or limitations are included?

LoyaltyLion starts at $399 per month for the Classic plan, which includes 2,000 monthly orders. The Advanced plan costs $729 per month for 4,000 monthly orders, and the Plus plan is $1,650 per month for up to 10,000 monthly orders, with additional charges above 1,000 orders pcm. A free version and free trial are available.

Integrations

### Which third-party tools and platforms does LoyaltyLion integrate with?

LoyaltyLion integrates with 11 third-party tools and platforms, including Shopify, Shopify Plus, BigCommerce, Adobe Commerce, HubSpot Marketing Hub, Klaviyo, Mailchimp, Zendesk Suite, Trustpilot, Feefo, and Bronto Marketing Platform. These integrations cover ecommerce, email marketing, reviews, and support workflows.

Getting Started and Support

### What training and onboarding options does LoyaltyLion offer?

LoyaltyLion provides in person training, live online sessions, webinars, documentation, and videos to help teams get started. In person and live online formats support guided setup, webinars offer group instruction, documentation gives written reference material, and videos provide self-paced learning.

Getting Started and Support

### What customer support options does LoyaltyLion offer?

LoyaltyLion provides Email/Help Desk, FAQ/Forum, Knowledge Base, Phone Support, and Chat. No reviewer feedback about support is available here, so user experience details such as response speed, helpfulness, or common frustrations cannot be summarized from the provided catalog data.

## Features

Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically.

Loyalty Program

5.0 (2)

100.00% of 2 reviewers that rated this feature as important or highly important

Offer prizes, discounts, and other incentives for customers to earn reward points on purchases and redeem them for future purchases

Rewards Management

4.5 (2)

100.00% of 2 reviewers that rated this feature as important or highly important

Strategize and implement rewards for returning customers, employees and other members

Activity Dashboard

5.0 (1)

100.00% of 1 reviewers that rated this feature as important or highly important

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Campaign Management

5.0 (1)

100.00% of 1 reviewers that rated this feature as important or highly important

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Customizable Branding

5.0 (1)

100.00% of 1 reviewers that rated this feature as important or highly important

Add customized logos and colors to align with company branding

Email Marketing

5.0 (1)

100.00% of 1 reviewers that rated this feature as important or highly important

Create and send email blasts/campaigns

LoyaltyLion 20 features

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Track and document all activities across devices, networks, and other systems

Application programming interface that allows for integration with other systems/databases

Track and interpret campaign performance metrics

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Manage, organize, and store contact information

Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system

A report showing what actions customers perform

Add customized logos and colors to align with company branding

Track products that are for sale at a reduced price or part of coupon promotions

Has a built-in eCommerce system or integrates with third-party systems to manage online sale of products

Create and send email blasts/campaigns

Offer prizes, discounts, and other incentives for customers to earn reward points on purchases and redeem them for future purchases

Online gateway through which members can access/update personal information

Database of members to track personal information of individuals and families

Design, communicate, and distribute incentives to perform a specific action

Log and store the source of contacts/leads

Strategize and implement rewards for returning customers, employees and other members

Monitor conversion rates and analyze effectiveness and profitability of marketing efforts

Set up connections to third-party platforms to improve business processes

Features

4.3 (19)

4.3

Based on 19 reviews

## Pricing

Value for money

4.2 (17)

Free Trial

Free Version

[View pricing plan details](https://www.capterra.com/p/140592/LoyaltyLion/pricing/)

Classic

$199.00

Flat Rate,Per Month

It includes:

-   Branded loyalty page built for you
-   Pre-built earning rules to reward on-site and off-site activities
-   Klaviyo integration with ready-to-use email flows
-   Redeem at Checkout
-   Dedicated onboarding support
-   VIP Tiers available as an add-on

Value for money

4.2 (17)

4.2

Based on 17 reviews

## Integrations

[

Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[

Shopify](https://www.capterra.com/p/83891/Shopify/)[

HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[

Zendesk Suite](https://www.capterra.com/p/164283/Zendesk/)[

Trustpilot](https://www.capterra.com/p/169618/Trustpilot/)[

Omnisend](https://www.capterra.com/p/153508/Omnisend/)[

Adobe Commerce](https://www.capterra.com/p/227129/Magento-Commerce/)[

Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)

## Support, customer service and training options

Customer Service

4.2 (18)

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

Customer Service

4.2 (18)

4.2

Based on 18 reviews

## User reviews

Overall rating

4.4

Based on 19 reviews

Filter by rating

5(14)

4(3)

3(0)

2(0)

1(2)

Mentioned topic

Sorted by most recent

TM

Tina M.

Installation Manager

Construction

### "LoyaltyLion Roars the Rewards!"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

February 24, 2025

Our overall experience with LoyaltyLion was/is amazing! I would definitley recommend it to everyone!

Pros

I absolutely loved how it was able to be integrated with our existing software.

Cons

The only con we seen, was a one time issue and it was resolved super fast!

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

AR

Albert R.

Customer Service Expert

Consumer Services

### "Easy to use and efficient loyalty management system"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

February 20, 2025

Overall, the experience was great. The system was easy to use and user friendly.

Pros

Loyalty Lion was great in managing our loyalty system and was very easy to use

Cons

Keeping track of previously used rewards became slightly difficult and convoluted as the amount of rewards redeemed increased

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

Clifford P.

College Admission Advisor

E-Learning

### "The scam of optimization"

1.0

Overall Rating

1.0

1.0

Ease of Use

1.0

1.0

Features

1.0

1.0

Customer Service

1.0

1.0

Likelihood to Recommend

0/10

August 3, 2024

horrible they helped me to convert money from USD to Bitcoin but ended owing them 1800 dollars by the 5 day

Pros

not much it started out ok but by day 4 they wanted 1800 dollars from me to continue to optimize

Cons

We used their money on the 1st day for a small profit, after that I would get 0 to 40 to optimize, you are required to optimize 2 sets each day. by the 4th day, they asked me to invest $1000, then by day 3 I had to pay 700 dollars to complete the 2nd set of optimization. then on the 4th day, they wanted me to give them $1800 to optimize my 2nd set. that's when I knew they had scammed me

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

SM

Saul M.

manager

Retail

### "The worst Loyalty platform going "

1.0

Overall Rating

1.0

1.0

Ease of Use

1.0

1.0

Features

1.0

1.0

Customer Service

1.0

1.0

Likelihood to Recommend

0/10

March 23, 2023

We can't wait to leave. imagine waiting weeks for a reply and when it comes it's conflicting and offers no real help.

Pros

Nothing, any good aspect is destroyed by the pitiful service they provide

Cons

Customer service is non-existent - you get given conflicting info by people that don't care. Not a nice experience

Alternatives considered

[Smile.io](https://www.capterra.com/p/169446/Smile-io/)

[REVIEWS.io](https://www.capterra.com/p/201733/REVIEWS-io/)

Reasons for choosing LoyaltyLion

A mistake, one we regret. Do not make the same mistake

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

HB

Hannah B.

Marketing Manager

Food & Beverages

### "So much easier that I thought!"

5.0

Overall Rating

5.0

5.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

4.0

4.0

Likelihood to Recommend

8/10

August 2, 2019

Pros

It was really easy to set up the rewards and rules - in fact it was even easier than I expected! It took me a while to notice how simple it all was, I was waiting for the moment of complicated set-up to happen and it never did.

Cons

It would be great to have more features for customising look of the widget and panel - without needed a front-end developer. A few options for icon images, shape of the panel etc.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

DD

diandra d.

Manager

Retail

### "Easy to use software with an excellent price point"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

0.0

0.0

Likelihood to Recommend

10/10

July 22, 2019

An awesome software service which will totally overhaul your rewards program and increase repeat customers.

Pros

Really easy to set up and customize your own rewards which is really nice for designing and creating a new loyalty rewards system. Makes it super easy to launch quickly and track and engage with new customers. Very valuable as it can show you which customers are important to your business, and which ones you are losing.

Cons

Can't really find any. For this price point, it's absolutely incredible.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

KF

Kieran F.

Managing Director

Consumer Goods

### "Good product"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

8/10

May 15, 2019

We were looking to increase customer loyalty with a simple to use system in a competitive marketplace. So far so good.

Pros

One of the best, if not the best loyalty software out there. We looked at a few and it's a solid option.

Cons

Not much, seems to work very well overall.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Alex J.

Owner / Operator

Retail

### "Very good loyalty software but could use a few upgrades"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

8/10

April 1, 2019

Overall I've been happy with Loyalty Lion. For the price compared to other solutions out there, it can't be beat. Would highly recommend to anyone looking for a loyalty program for their store.

Pros

It's quite easy to use and integrate with BigCommerce. They also have a lot of great features such as points for following on social media, writing reviews, referring friends, etc in addition to points for purchase. They also have a great email platform that sends our emails to customers when they sign up, when they have enough points to redeem a voucher, as well as a monthly reminder to use their points.

Cons

I would like to see an updated user interface. It's showing it's age. I would also like the ability for customers to automatically use their points during checkout (I believe this is available for Shopify but not BigCommerce, which we use).

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

Reggie B.

Janitor

Health, Wellness and Fitness

### "Amazing Product - The best Loyalty Rewards Program for Shopify Hands Down"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

4.0

4.0

Likelihood to Recommend

9/10

February 26, 2019

The on boarding and the setup has been wonderful.

Pros

Easy to install and set up, our customers love it

Cons

I wish they would roll out new features a little faster

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Carlos G.

CEO & Founder

Retail

### "Incredible Price Structure | Easy to Set-up | Powerful Features | Incredible Customization & Support"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

December 19, 2018

Paid more at the beginnig than with our previous loyalty program (S-Loyalty), but the value was incredible. Customer value went way up, and I was able to see which rewards get used the most, and get a higher Customer Lifetime Value.

Pros

Pricing is incredible for larger companies, and I've compared between Smile.io, Swell, S-Loyalty, and Loyalty Lion. The set up is easy, and integrations available are superb. Plus you can customize rewards to really influence customer behaviors to maximize customer value, either through revenue or engagement.

Cons

Would love if they could have more integrations to other apps, which I'm sure with time they will.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

[View all Reviews](https://www.capterra.com/p/140592/LoyaltyLion/reviews/)

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