--- title: "LoyaltyLion Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about LoyaltyLion Software - reviews, pricing plans, popular comparisons to other Customer Loyalty products and more." source_url: "https://www.capterra.com/p/140592/LoyaltyLion/" page_type: "product" language: "en" publication_date: "2026-10-19" --- # LoyaltyLion Software Review 2026: Features, Integrations, Pros & Cons Last updated on October 19, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) LoyaltyLion ## What is LoyaltyLion? LoyaltyLion is a customer loyalty platform helping ecommerce brands build and run rewards programs. Designed for direct-to-consumer retailers in apparel, beauty, health and wellness, and consumer goods, it operates natively on Shopify, Shopify Plus, and Shopify POS. Customers earn points for purchases, reviews, referrals, social engagement, and custom actions, then redeem them for vouchers, gift cards, free products, free shipping or custom rewards. The program runs as an embedded store experience, not a pop-up widget. Key features include customizable earning rules, VIP tiers, referral programs with fraud protection, real-time CLV analytics, AI-powered campaign recommendations, and automated translation into 130-plus languages. LoyaltyLion integrates with 50-plus tools across email, SMS, helpdesk, and subscriptions, and supports omnichannel loyalty via Shopify POS. LoyaltyLion has worked with over 10,000 ecommerce brands over 12 years specializing in loyalty and retention. ## What is LoyaltyLion used for? [Customer Loyalty](https://www.capterra.com/customer-loyalty-software/)[Referral](https://www.capterra.com/referral-software/)[Customer Advocacy](https://www.capterra.com/customer-advocacy-software/) Top alternative Featured Overall rating Based on 20 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price $199 Flat Rate, Per Month Free trial available Includes Free Version Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for LoyaltyLion?[Manage this product listing](https://www.g2.com/products/loyaltylion/claim_requests/new?auto=true) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### LoyaltyLion 4.4 (19) VS. [4.9 (3,857)](https://www.capterra.com/p/186209/Guusto/reviews/) Starting Price $199 Flat Rate, Per Month Starting Price $4.8 Per User, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.4 (19) Ease Of Use 4.9 (3,857) Value For Money 4.2 (17) Value For Money 4.9 (3,479) Customer Service 4.2 (18) Customer Service 4.9 (3,539) ## LoyaltyLion alternatives [4.9 (266)](https://www.capterra.com/p/149363/Kangaroo-Rewards/reviews/) Starting price $79.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 99% of reviewers rated it above 4 stars [4.8 (569)](https://www.capterra.com/p/197141/Tremendous-Rewards/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 99% of reviewers rated it above 4 stars [4.8 (16)](https://www.capterra.com/p/212226/White-Label-Loyalty-Platform/reviews/) Starting price $1999.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [4.9 (241)](https://www.capterra.com/p/176189/Okendo/reviews/) Starting price $19.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [View all alternatives](https://www.capterra.com/p/140592/LoyaltyLion/alternatives/) ## FAQs about LoyaltyLion Overview ### Which roles and teams benefit most from LoyaltyLion? LoyaltyLion is most used by founders, owners, and senior business leaders who oversee customer retention and repeat-purchase strategy. Marketing managers and digital marketing teams create loyalty campaigns and track engagement, while operations and customer service teams manage reward-related inquiries, customer data, and program administration. Answer based on 18 reviews Overview ### What company size and specific industries is LoyaltyLion built for? LoyaltyLion is designed for fast-growth ecommerce brands on Shopify and Shopify Plus, especially companies operating in online, in-store, mobile, direct-to-consumer, and third-party loyalty programs. It is suited to brands in apparel, beauty, health, and similar retail sectors. Features and Usability ### What are the key features of LoyaltyLion? LoyaltyLion offers loyalty program, rewards management, referral tracking, and membership management for customer retention. It also includes campaign management, campaign analytics, ROI tracking, and real-time analytics, plus member portal, contact management, email marketing, customizable branding, and third-party integrations for eCommerce operations. Pricing ### How much does it cost and what fees or limitations are included? LoyaltyLion starts at $199 per month for the Classic plan, a flat rate that includes 500 orders per month. A free version and free trial are available. Advanced and Plus pricing is not listed. Classic includes dedicated onboarding support, branded loyalty pages, and points features. Integrations ### Which third-party tools and platforms does LoyaltyLion integrate with? LoyaltyLion integrates with over 30 third-party tools and platforms, including Adobe Commerce, Attentive, Bazaarvoice, Bloomreach, Gorgias, HubSpot Marketing Hub, Klaviyo, Mailchimp, and Okendo. It also connects with Dotdigital, Judge.me, Listrak, Loox, LoudCrowd, MESA, and Fresh Relevance. Getting Started and Support ### What training and onboarding options does LoyaltyLion offer? LoyaltyLion provides in person training, live online sessions, webinars, documentation, and videos to help teams get started. In person and live online formats support guided setup, webinars offer scheduled group learning, documentation serves as written reference, and videos provide visual walkthroughs for self-paced review. Getting Started and Support ### What customer support options does LoyaltyLion offer? LoyaltyLion offers Email/Help Desk, FAQ/Forum, Knowledge Base, Phone Support, and Chat. With no reviewer feedback on support topics available, support quality, response times, and common issues cannot be summarized from user experience data. ## Features AI summary Based on 1,860 Customer Loyalty reviews Capterra data shows that buyers of customer loyalty software rank the following features as their top priorities: - **Loyalty Program** (**45%** of reviewers rated this feature as critical) - **Rewards Management** (**39%**) - **Third-Party Integrations** (**49%**) LoyaltyLion supports all three of the features reviewers rate most important: **Loyalty Program**, **Rewards Management**, and **Third-Party Integrations**. Together, these capabilities help businesses build repeat purchase behavior, manage incentives more effectively, and connect loyalty data with other systems, allowing teams to create stronger customer relationships and improve retention over time. Loyalty Program 5.0 (2) 100.00% of 2 reviewers that rated this feature as important or highly important Offer prizes, discounts, and other incentives for customers to earn reward points on purchases and redeem them for future purchases Rewards Management 4.5 (2) 100.00% of 2 reviewers that rated this feature as important or highly important Strategize and implement rewards for returning customers, employees and other members Third-Party Integrations 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Set up connections to third-party platforms to improve business processes Member Portal 4.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Online gateway through which members can access/update personal information Activity Dashboard 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Dashboard to view the status of ongoing processes, identify current incidents and track past activities Campaign Management 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Create a collection of marketing actions to complete specific goals and plan and analyze campaign results LoyaltyLion 22 features ### All Features - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - Activity Tracking: Track and document all activities across devices, networks, and other systems - API: Application programming interface that allows for integration with other systems/databases - Campaign Analytics: Track and interpret campaign performance metrics - Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results - Contact Management: Manage, organize, and store contact information - CRM: Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system - Customer Activity Tracking: A report showing what actions customers perform - Customizable Branding: Add customized logos and colors to align with company branding - Discount Management: Track products that are for sale at a reduced price or part of coupon promotions - eCommerce Management: Has a built-in eCommerce system or integrates with third-party systems to manage online sale of products - Email Management: Manage, store and organize emails within the system or via third-party apps - Email Marketing: Create and send email blasts/campaigns - Loyalty Program: Offer prizes, discounts, and other incentives for customers to earn reward points on purchases and redeem them for future purchases - Member Portal: Online gateway through which members can access/update personal information - Membership Management: Database of members to track personal information of individuals and families - Promotions Management: Design, communicate, and distribute incentives to perform a specific action - Real-Time Analytics: Analyze and gain insights into data in real-time - Referral Tracking: Log and store the source of contacts/leads - Rewards Management: Strategize and implement rewards for returning customers, employees and other members - ROI Tracking: Monitor conversion rates and analyze effectiveness and profitability of marketing efforts - Third-Party Integrations: Set up connections to third-party platforms to improve business processes --- Features 4.3 (19) 4.3 Based on 19 reviews ## Pricing Value for money 4.2 (17) Free Trial Free Version [View pricing plan details](https://www.capterra.com/p/140592/LoyaltyLion/pricing/) Classic $199.00 Flat Rate,Per Month It includes: - Branded loyalty page built for you - Pre-built earning rules to reward on-site and off-site activities - Klaviyo integration with ready-to-use email flows - Redeem at Checkout - Dedicated onboarding support - VIP Tiers available as an add-on Advanced Calculated on monthly orders It includes: - Everything on Classic plan plus - VIP Tiers: Exclusive perks for your best customers - Points on product pages - Enhanced Shopify POS across multiple locations - Multilanguage translation into 130 languages - Access to performance reviews Plus Calculated on monthly orders It includes: - Everything in Advanced plan plus - AI recommended rewards, discounts and timings - Advanced Klaviyo events - Automated LoyaltyLion flows with real-time triggers, conditional logic and time delays - Ongoing strategic advice and optimization Value for money 4.2 (17) 4.2 Based on 17 reviews ## Integrations [ Shopify](https://www.capterra.com/p/83891/Shopify/)[ HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[ Zendesk Suite](https://www.capterra.com/p/164283/Zendesk/)[ Trustpilot](https://www.capterra.com/p/169618/Trustpilot/)[ Omnisend](https://www.capterra.com/p/153508/Omnisend/)[ Adobe Commerce](https://www.capterra.com/p/227129/Magento-Commerce/)[ Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)[ Yotpo](https://www.capterra.com/p/144389/Yotpo/) ## Support, customer service and training options Customer Service 4.2 (18) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.2 (18) 4.2 Based on 18 reviews ## User reviews Overall rating 4.5 Based on 20 reviews Filter by rating Counts reflect reviews available in this feed. 5(15) 4(3) 3(0) 2(0) 1(2) Mentioned topic Recent reviews first, then most helpful Lisa K. 5.0 November 5, 2026 AI summary based on a full review The tiered loyalty system in LoyaltyLion helps in rewarding customers and fostering community, which is beneficial for repeat business. A limitation is the need for developer assistance for more extensive page design changes. Log in to unlock the full review, detailed ratings, and pros & cons RE Reviewer Owner / Operator Used the software for: 1-3 years ### "Very good loyalty software but could use a few upgrades" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 April 3, 2019 Overall I've been happy with Loyalty Lion. For the price compared to other solutions out there, it can't be beat. Would highly recommend to anyone looking for a loyalty program for their store. Pros It's quite easy to use and integrate with BigCommerce. They also have a lot of great features such as points for following on social media, writing reviews, referring friends, etc in addition to points for purchase. They also have a great email platform that sends our emails to customers when they sign up, when they have enough points to redeem a voucher, as well as a monthly reminder to use their points. Cons I would like to see an updated user interface. It's showing it's age. I would also like the ability for customers to automatically use their points during checkout (I believe this is available for Shopify but not BigCommerce, which we use). Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Albert R. Customer Service Expert Used the software for: 1-3 years ### "Easy to use and efficient loyalty management system" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 February 26, 2025 Overall, the experience was great. The system was easy to use and user friendly. Pros Loyalty Lion was great in managing our loyalty system and was very easy to use Cons Keeping track of previously used rewards became slightly difficult and convoluted as the amount of rewards redeemed increased Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer College Admission Advisor Used the software for: Less than 1 year ### "The scam of optimization" 1.0 Overall Rating 1.0 1.0 Ease of Use 1.0 1.0 Features 1.0 1.0 Customer Service 1.0 1.0 Likelihood to Recommend 1/10 August 6, 2024 horrible they helped me to convert money from USD to Bitcoin but ended owing them 1800 dollars by the 5 day Pros not much it started out ok but by day 4 they wanted 1800 dollars from me to continue to optimize Cons We used their money on the 1st day for a small profit, after that I would get 0 to 40 to optimize, you are required to optimize 2 sets each day. by the 4th day, they asked me to invest $1000, then by day 3 I had to pay 700 dollars to complete the 2nd set of optimization. then on the 4th day, they wanted me to give them $1800 to optimize my 2nd set. that's when I knew they had scammed me Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer Installation Manager Used the software for: Less than 1 year ### "LoyaltyLion Roars the Rewards!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 February 27, 2025 Our overall experience with LoyaltyLion was/is amazing! I would definitley recommend it to everyone! Pros I absolutely loved how it was able to be integrated with our existing software. Cons The only con we seen, was a one time issue and it was resolved super fast! Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Ben S. Director Used the software for: 3-5 years ### "Easy to setup and requires very little attention once the loyalty programs are running" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 December 5, 2018 Loyalty Lion are a great company to work with. They like to keep things simple, as do we, and the approach is working nicely. Pros Once setup, this requires very little attention. The integrations are great and admin dashboard is easy to navigate and use. The customer service team are always fast to respond if you ever need them. Cons The emails that are sent out from Loyalty Lion out of the box can be basic in appearance, but with the ability to hook up with Mailchimp and Bronto etc. for sending this hasn't held us back. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer CEO & Founder Used the software for: Less than 1 year ### "Incredible Price Structure | Easy to Set-up | Powerful Features | Incredible Customization & Support" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 December 20, 2018 Paid more at the beginnig than with our previous loyalty program (S-Loyalty), but the value was incredible. Customer value went way up, and I was able to see which rewards get used the most, and get a higher Customer Lifetime Value. Pros Pricing is incredible for larger companies, and I've compared between Smile.io, Swell, S-Loyalty, and Loyalty Lion. The set up is easy, and integrations available are superb. Plus you can customize rewards to really influence customer behaviors to maximize customer value, either through revenue or engagement. Cons Would love if they could have more integrations to other apps, which I'm sure with time they will. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer Founder & CEO Used the software for: Less than 1 year ### "The most powerful one-click integration Rewards program out there!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 7/10 December 6, 2018 I would recommend LL to any Shopify merchant that is looking to get started with a robust one-click integrated Rewards program! Pros Thanks to how easy it was to migrate from our old rewards program and simple it was to set up with LoyaltyLion, we were able to launch really quickly and saw an immediate increase in customer engagement and retention! Cons The only downside is that we use ReCharge for our subscription platform and LoyaltyLion doesn't integrate too deeply with ReCharge. You can generate ReCharge coupons using LL but you can't reward customers for month after month loyalty. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer Founder Used the software for: Less than 1 year ### "Easy to use and very valuable!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 November 22, 2018 Competing in the e-commerce space can be difficult so having a really tailored program like this is hugely valuable to ensure customers feel engaged with the brand, and are valued themselves. I look forward to seeing what Loyalty Lion do next. Pros I love the customer analytics - particularly that I can see who my most valuable customers are and who is at risk. Also the customisation is brilliant. I was able to design a program that perfectly complements my brand. Cons There wasn't anything in particular, I'm pleased! Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Reggie B. Janitor Used the software for: 1-3 years ### "Amazing Product - The best Loyalty Rewards Program for Shopify Hands Down" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 9/10 February 28, 2019 The on boarding and the setup has been wonderful. Pros Easy to install and set up, our customers love it Cons I wish they would roll out new features a little faster Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/140592/LoyaltyLion/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.