Ensighten

Enterprise Tag Management

4 / 5 1 review

Who Uses This Software?

The worlds leading brands (Microsoft, United Airlines, HP, Symantec and RBS) achieve marketing agility by implementing Ensightens single line of code.


Average Ratings

1 Review
  • 4 / 5
    Overall
  • 4 / 5
    Ease of Use
  • 5 / 5
    Customer Service

Product Details

  • Free Demo
    Yes
  • Deployment
    Cloud, SaaS, Web
  • Training
    Documentation
    Webinars
    Live Online
    In Person
  • Support
    Online
    Business Hours

Vendor Details

  • Ensighten
  • www.ensighten.com/
  • Founded 2009
  • United States

About Enterprise Tag Management

The Ensighten Agile Marketing Platform lets you fully control the deployment and optimization of your marketing technologies so you can execute any marketing initiative and achieve true 1:1 marketing. Ensighten Manage, a fully integrated Tag Management System (TMS), lets you quickly deploy, conditionally load and enrich any tag from simple conversion pixels to complex analytics and personalization across any channel and device, at scale, while increasing website performance.


Enterprise Tag Management Features

  • Channel Management
  • Contact Database
  • Email Marketing
  • Event Triggered Actions
  • Lead Management
  • Multi-Campaign
  • Analytics / ROI Tracking
  • Campaign Segmentation
  • Channel Management
  • Contact Management
  • Content / Blogging Platform
  • Direct Mail Management
  • Email Drip Campaigns
  • Landing Pages / Web Forms
  • Lead Management
  • Lead Nurturing
  • Lead Scoring
  • Multivariate Testing
  • Referrals / Affiliates
  • Search Marketing
  • Social Marketing
  • Website Visitor Tracking
  • Campaign Management
  • Conversion Tracking
  • Goal Tracking
  • Keyword Tracking
  • Multiple Site Management
  • Pageview Tracking
  • Referral Source Tracking
  • Site Search Tracking
  • Time on Site Tracking
  • User Interaction Tracking

Enterprise Tag Management Reviews

Tag Management Simplified

Mar 11, 2015
4/5
Overall
4 / 5
Ease of Use
5 / 5
Customer Support

Comments: Ensighten's implementation is straightforward and easy. A single line of code helps to simplify the minefield of web tags when dealing with multiple channels/sources of traffic. The tag management system is robust and covers all of our needs. The greatest upside is the comprehensive analytics and attribution. It is one thing to collect as much data as possible, it is another to weave a coherent picture that allows for actionable analysis. Ensighten has been incredibly fruitful so far. The only downside is that it is not free. But when a system provides this much fruit and support, it's hard to argue the cost.