--- title: "Mad Mimi Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Mad Mimi Software - reviews, pricing plans, popular comparisons to other Email Marketing products and more." source_url: "https://www.capterra.com/p/140718/Mad-Mimi/" page_type: "product" language: "en" publication_date: "2026-10-19" --- # Mad Mimi Software Review 2026: Features, Integrations, Pros & Cons Last updated on October 19, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Mad Mimi ## What is Mad Mimi? Mad Mimi is an email marketing software that enables users to create, send, and track HTML email newsletters. The software provides templates, styles, web forms, and deliverability features to help design professional emails, grow subscriber lists, and analyze campaign performance. Mad Mimi aims to make email marketing simple yet powerful. ## What is Mad Mimi used for? [Email Marketing](https://www.capterra.com/email-marketing-software/) Top alternative Featured Overall rating Based on 55 user reviews Reviews sentiment Positive 87% Neutral 11% Negative 2% Starting price $10 Flat Rate, Per Month Free trial not available Includes Free Version Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Mad Mimi 4.3 (55) VS. [4.6 (3,526)](https://www.capterra.com/p/132996/brevo/reviews/) Starting Price $10 Flat Rate, Per Month Starting Price $9 Usage Based, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.5 (54) Ease Of Use 4.6 (3,514) Value For Money 4.4 (47) Value For Money 4.5 (3,091) Customer Service 4.4 (38) Customer Service 4.5 (3,090) ## Mad Mimi alternatives [4.8 (657)](https://www.capterra.com/p/147415/EmailOctopus/reviews/) Starting price $9.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars Highest Rated [4.8 (1,424)](https://www.capterra.com/p/168452/GMass/reviews/) Starting price $25.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 99% of reviewers rated it above 4 stars [4.5 (6,261)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) Starting price $15.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 93% of reviewers rated it above 4 stars [4.6 (912)](https://www.capterra.com/p/178819/EngageBay-Marketing/reviews/) Starting price $14.99 Per User, Per Month Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [View all alternatives](https://www.capterra.com/p/140718/Mad-Mimi/alternatives/) ## FAQs about Mad Mimi Overview ### What problems does Mad Mimi solve? Mad Mimi solves the challenge of creating, scheduling, and sending professional email newsletters without design expertise or complex setup. It helps small businesses, nonprofits, solo practitioners, and volunteer-led organizations manage subscriber lists, collect website sign-ups, reuse campaigns, run drip sequences, and track opens and link clicks for client and community communications. Answer based on 36 reviews Overview ### Which roles and teams benefit most from Mad Mimi? Mad Mimi is most used by small-business owners, founders, and executives who send customer newsletters and promotional campaigns without dedicated marketing staff. Marketing, social media, and public relations teams manage audience communications and campaign updates, while bloggers, photographers, designers, and studio managers share content, services, events, and client announcements. Answer based on 46 reviews Overview ### What company size and industries is Mad Mimi built for? Mad Mimi is for small businesses, which account for 93% of reviewers, with retail the leading industry at 12%. It targets marketing agencies, bloggers, content creators, and entrepreneurs, and is also used in health, wellness and fitness (10%) and marketing and advertising (7%), primarily for email marketing. Answer based on 55 reviews Features and Usability ### What are the key features of Mad Mimi? Mad Mimi includes core email campaign management for creating, scheduling, and sending newsletters and email blasts. Its customizable templates, contact and list management, opt-in web forms, drip campaigns, and campaign analytics support recurring communications, subscriber growth, and tracking of opens, clicks, and link engagement. Answer based on 36 reviews Pricing ### How much does it cost and what fees or limitations are included? Mad Mimi offers a free version and paid Basic plans starting at $10/month for 500–5,000 contacts. Pro starts at 42/month, Silver at 199/month, and Gold at 1,049/month, with contact-based increases; Silver and Gold charge 0.40 CPM for overages. Reviewers often find pricing affordable, though some cite a limited free list and basic features. Answer based on 21 reviews Integrations ### Which third-party tools and platforms does Mad Mimi integrate with? Mad Mimi integrates with over 40 third-party tools and platforms across ecommerce, forms, analytics, CRM, and scheduling. Catalog integrations include BigCommerce, Eventbrite, Google Analytics 360, Jotform, FreshBooks, Leadpages, Acuity Scheduling, Drupal, Formstack Forms, and Capsule. Answer based on 7 reviews Getting Started and Support ### What training and onboarding options does Mad Mimi offer? Mad Mimi provides videos for training and onboarding. Videos can offer step-by-step walkthroughs and self-paced reference for setting up accounts, learning core features, and reviewing common tasks as needed. Answer based on 1 reviews Getting Started and Support ### What customer support options does Mad Mimi offer, and how do users rate the experience? Mad Mimi offers email/help desk, FAQ/forum, knowledge base, phone support, and chat. Users generally describe support as friendly, helpful, and quick to respond, including on weekends, with representatives offering clear guidance and issue resolution. A small number of users report that support could improve when dealing with occasional glitches. Answer based on 12 reviews Email service ### How good is Mad Mimi for email marketing? Mad Mimi makes email marketing straightforward for small teams that need newsletters, broadcasts, drip campaigns, and performance tracking. Its easy-to-learn builder, scheduling, cloning, delivery, and reporting suit basic campaigns, but limited templates, layouts, behavioral automation, segmentation, and video support can constrain growing marketing needs. Answer based on 36 reviews ## Features AI summary Based on 20,574 Email Marketing reviews Not all Email Marketing tools cover every priority buyers look for. Here’s what Capterra reviewers identify as most important when choosing a solution: - **Email Campaign Management** (**50%** of reviewers rated this feature as critical) - **Campaign Scheduling** (**45%**) - **Contact Management** (**40%**) Mad Mimi includes **Email Campaign Management** and **Contact Management**, so teams can create campaigns and keep subscriber data organized in one place. However, it does not offer **Campaign Scheduling**. Instead, it provides **List Management** (**37%**) and **Mobile Optimization** (**42%**), which give businesses more control over audience segmentation and help emails display well across devices, helping teams send relevant messages and improve campaign reach. Contact Management 4.7 (7) 85.71% of 7 reviewers that rated this feature as important or highly important Manage, organize, and store contact information List Management 4.4 (8) 100.00% of 8 reviewers that rated this feature as important or highly important Manage contacts across multiple mailing lists Mobile Optimization 4.6 (8) 87.50% of 8 reviewers that rated this feature as important or highly important Optimize content to ensure it is easily accessible for mobile users Reporting/Analytics 4.4 (5) 80.00% of 5 reviewers that rated this feature as important or highly important View and track pertinent metrics to find patterns and gain insights from data CAN-SPAM Compliance 4.5 (4) 75.00% of 4 reviewers that rated this feature as important or highly important Ensure all emails are compliant with anti-spam guidelines, as required by the CAN-SPAM Act Subscriber Management 4.5 (4) 75.00% of 4 reviewers that rated this feature as important or highly important Add or remove subscribers from mailing lists Mad Mimi 16 features ### All Features - API: Application programming interface that allows for integration with other systems/databases - Campaign Analytics: Track and interpret campaign performance metrics - CAN-SPAM Compliance: Ensure all emails are compliant with anti-spam guidelines, as required by the CAN-SPAM Act - Contact Management: Manage, organize, and store contact information - Customer Segmentation: Process of dividing customers into groups based on common characteristics - Drip Campaigns: Send automated marketing emails based on user actions over a predetermined period - Email Campaign Management: Plan, execute, and analyze email marketing campaigns - Email Tracking: Track delivered, received, and opened emails - Engagement Tracking: Tracks metrics that provide insight into how a user interacts with any interface or product - Landing Pages/Web Forms: Create landing pages or online forms designed to capture new leads and prospects - List Management: Manage contacts across multiple mailing lists - Mobile Optimization: Optimize content to ensure it is easily accessible for mobile users - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - Social Media Integration: Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. - Subscriber Management: Add or remove subscribers from mailing lists - Third-Party Integrations: Set up connections to third-party platforms to improve business processes --- Get Advice We can help you find the software with the features you need. Features 4.2 (52) 4.2 Based on 52 reviews ## Pricing Value for money 4.4 (47) Free Version [View pricing plan details](https://www.capterra.com/p/140718/Mad-Mimi/pricing/) Basic $10.00 Flat Rate,Per Month It includes: - Built-in Storage - Custom Designs - Custom Styles - Custom Webforms - Email Marketing - Engagement Tracking - Third-Party Integrations Pro $42.00 Flat Rate,Per Month It includes: - Built-in Storage - Custom Designs - Custom Styles - Custom Webforms - Email Marketing - Engagement Tracking - Third-Party Integrations Silver $199.00 Flat Rate,Per Month It includes: - Built-in Storage - Custom Designs - Custom Styles - Custom Webforms - Email Marketing - Engagement Tracking - Third-Party Integrations Gold $1,049 Flat Rate,Per Month It includes: - Built-in Storage - Custom Designs - Custom Styles - Custom Webforms - Email Marketing - Engagement Tracking - Third-Party Integrations Value for money 4.4 (47) 4.4 Based on 47 reviews ## Integrations [ PayPal Payments](https://www.capterra.com/p/207944/PayPal/)[ Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)[ Wix](https://www.capterra.com/p/169007/Wix/)[ SurveyMonkey](https://www.capterra.com/p/253516/SurveyMonkey/)[ QuickBooks Online](https://www.capterra.com/p/190778/QuickBooks-Online/)[ Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[ Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/)[ Shopify](https://www.capterra.com/p/83891/Shopify/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.4 (38) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.4 (38) 4.4 Based on 38 reviews ## User reviews Overall rating 4.3 Based on 55 reviews Filter by rating 5(26) 4(22) 3(6) 2(1) 1(0) Mentioned topic Sorted by most recent JP Jenny P. Director Alternative Medicine ### "Best customer service. Clean lines." 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 October 19, 2024 I always had best customer service. I found it easy to learn and implement the functions. Pros best customer service. clean and simple interface and functions. Cons There was nothing I liked least. It was all positive. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. TC Taylor C. Clinical lead Medical Practice ### "Love Mad Mimi" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 September 8, 2024 Quick and professional looking layouts! Easy to navigate. This program makes my work so much easier! Pros Creates appealing layouts that are quick to design and look professional for those of us that arent layout designers Cons I really dont have any cons with this program. All positives from me! Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AN Anonymous User Sr. Publicist Public Relations and Communications ### "Madmimi is functional" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 3/10 February 2, 2024 I have had them for years and seen them get acquired by Godaddy. Pros I like the pictures and the ease of use for the app. Cons The pricing is a little high in comparison. Alternatives considered [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/) Reasons for choosing Mad Mimi They have a better interface than the other people. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. MO Mehmet O. Developer Media Production ### "Madmimi was ideal for us but..." 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 10/10 November 28, 2023 If there were not legal obstacles in Turkey, we would have continued to use Madmimi. Due to these legal requirement, we had to switch to a service provider whose servers are located in Turkey. Pros Both API integration and panel management were very easy. Cons They do not save the data in local servers like Turkey. Switched from [MailCamp](https://www.capterra.com/p/197365/MailCamp/) I don't remember exactly, but price was one of the important factors. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Holonou D. Gestion de clientèle Accounting ### "Outils de courrier " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 5/10 July 28, 2023 Pros Gestion opt-in et opt-outTest sur deux baseAssistance en ligne Cons La version gratuite limitéeLes fonctions sont à base des bons forfait Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. HN Hakim N. Studio Manager E-Learning ### "Mad Mimi didn't make it out of the 90's" 2.0 Overall Rating 2.0 2.0 Ease of Use 2.0 2.0 Features 2.0 2.0 Customer Service 2.0 2.0 Likelihood to Recommend 0/10 May 2, 2023 Pros It's cheap, so it's good for a business that needs to cut costs (and corners). Cons It's probably the worst email client I've ever seen. The UI is terrible, and it has literally no features other than sending emails. This might be enough for small businesses who need to save money, however. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AB Angela B. Administrator Marketing and Advertising ### "Email Marketing Made Easy" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 5/10 December 1, 2022 Pros I love the automation features built in that resends the mail to non-openers. Cons There’s nothing I dislike about Mad Mimi Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. CM Cynthia M. community manager Real Estate ### "Great for Organizations of All Sizes" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 10/10 October 18, 2022 Mad Mimi made it possible for our small nonprofit to keep in touch with our email list, inform them of events, policy changes, new staff members, and other changes that happened, avoid sending to people who unsubscribed, and all while staying on brand and in an easy to read format. Creating newsletters became a joy rather than a chore. Pros Our org was small, and a nonprofit to boot. Pricing was ideal for us, and the functionality we got in return was superb. Building a newsletter was too easy! We liked being able to design a master template, and update monthly to stay on-brand without breaking the bank or having to hire an outside firm. Our communication looked professional, and our entire staff could sign on and use it with ease. Cons Our least favorite thing about Mad Mimi is they charge per login address. Most of the platforms do this, so we found ourselves leaning on one person to handle the email marketing and newsletters. If we could change one thing, it would be to have at least two log-ins for the price of one, and then pay more if we wanted 3 or more. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Andrew C. Founder E-Learning ### "Getting older by the day. " 3.0 Overall Rating 3.0 3.0 Ease of Use 5.0 5.0 Features 3.0 3.0 Customer Service 4.0 4.0 Likelihood to Recommend 6/10 September 11, 2022 What Mad Mimi does well it does really really well... and for a great price. So it's such a pity that 'Go Daddy' shows it no love since acquiring it. Clearly business is business. The pricing is great, the interface is easy, and the emails look great, but it's a dinosaur glaring at a meteor in space... it's just a matter of time. Pros Clutter-free, easy to use and a tidy interface. Relatively fast also. The emails look great, a great block editing system. Cons Lack of automation and integration. There's been ZERO updates that I recall in the past 5 years using Mad Mimi. It seems that Go Daddy bought them out and they have no plans to update the service in any way. So it really is just a matter of time before it becomes unusable. The complete lack of automation and no new integrations is driving me to look for a new option. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AN Anonymous User Artist-Facilitator Health, Wellness and Fitness ### "Mad Mimi was Meh" 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 3.0 3.0 Customer Service 0.0 0.0 Likelihood to Recommend 5/10 August 19, 2022 Pros It was a decent starter service for when I first started exploring putting together a mailing list. Cons They didn't allow much space for storing images to use in the newsletter, and the process of adding images was needlessly difficult. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/140718/Mad-Mimi/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.