# Mad Mimi Software Pricing, Alternatives & More 2026 | Capterra

> With the help of Capterra, learn about Mad Mimi Software - reviews, pricing plans, popular comparisons to other Email Marketing products and more.

Source: https://www.capterra.com/p/140718/Mad-Mimi

---

# 

 Mad Mimi Software Review 2026: Features, Integrations, Pros & Cons

Last updated on March 13, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews)

Mad Mimi

## What is Mad Mimi?

Mad Mimi is an email marketing software that enables users to create, send, and track HTML email newsletters. The software provides templates, styles, web forms, and deliverability features to help design professional emails, grow subscriber lists, and analyze campaign performance. Mad Mimi aims to make email marketing simple yet powerful.

## What is Mad Mimi used for?

[Email Marketing](https://www.capterra.com/email-marketing-software/)

Top alternative

Featured

Overall rating

Based on 55 user reviews

Reviews sentiment

Positive

87%

Neutral

11%

Negative

2%

Starting price

$10

Flat Rate, Per Month

Free trial  
not available

Free version not included

Capterra Shortlist charts the highest-rated and most popular products...

Our "Best of" badge program showcases products with the highest ratings...

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Do you work for Mad Mimi?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=http://www.godaddy.com&name=Mad Mimi)

## Compare with a popular alternative

Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status.

### Mad Mimi

4.3 (55)

VS.

[4.3 (2,934)](https://www.capterra.com/p/31898/Constant-Contact/reviews/)

Starting Price

$10

Flat Rate, Per Month

Starting Price

$12

Usage Based, Per Month

Free Trial

Free Version

Pricing Options

Free Trial

Free Version

Ease Of Use

4.5 (54)

Ease Of Use

4.3 (2,882)

Value For Money

4.4 (47)

Value For Money

4.1 (2,207)

Customer Service

4.4 (38)

Customer Service

4.2 (2,051)

## Mad Mimi alternatives

[4.8 (1,402)](https://www.capterra.com/p/168452/GMass/reviews/)

Starting price

$25.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

99%

of reviewers

rated it above 4 stars

[4.5 (6,243)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/)

Starting price

$15.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

93%

of reviewers

rated it above 4 stars

[4.7 (908)](https://www.capterra.com/p/178819/EngageBay-Marketing/reviews/)

Starting price

$14.99

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

97%

of reviewers

rated it above 4 stars

Highest Rated

[Gmail](https://www.capterra.com/p/202338/Gmail/)

[4.8 (13,477)](https://www.capterra.com/p/202338/Gmail/reviews/)

Starting price

Contact vendor for pricing

Pricing Options

Free Trial

Free Version

User Rating

98%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/202338/Gmail/)

[View all alternatives](https://www.capterra.com/p/140718/Mad-Mimi/alternatives/)

## FAQs about Mad Mimi

Overview

### Which roles and teams benefit most from Mad Mimi?

Mad Mimi is most used by small business owners, founders, and executives who need simple email campaigns without complex setup. Marketing teams, bloggers, and copywriters use it to create newsletters and audience outreach, while studio managers, photographers, and administrators rely on it to promote services, share updates, and manage client communication.

Answer based on 46 reviews

Overview

### What company size and industries is Mad Mimi built for?

Mad Mimi is built primarily for small businesses, which make up 93% of reviewers, with retail the top industry at 12%. It serves marketing agencies, bloggers and content creators, and entrepreneurs, and also appears in health, wellness and fitness at 10% and computer software at 7%, mainly for email marketing.

Answer based on 55 reviews

Features and Usability

### What are the key features of Mad Mimi?

Mad Mimi includes core email marketing features like email campaign management, newsletter creation, customizable templates, list management, and scheduling for broadcasts and drip campaigns. Differentiating features include signup web forms, API and third-party integrations, plus campaign analytics with open, click, and link tracking for monitoring email performance.

Answer based on 36 reviews

Overview

### How good is Mad Mimi for email marketing?

Mad Mimi works well for simple email marketing, especially newsletters, blasts, and basic drip campaigns. Small businesses, nonprofits, and solo marketers like the easy editor, scheduling, previews, and campaign tracking, but teams needing deeper segmentation, more templates, video embeds, or advanced behavior-based marketing may find it too limited.

Answer based on 36 reviews

Pricing

### How much does it cost and what fees or limitations are included?

Mad Mimi starts at $10/month for the Basic plan, with a free version also available for smaller audiences. Paid tiers include Pro at 42/month, Silver at 199/month, and Gold at 1,049/month; pricing rises with contacts, and Silver/Gold add 0.40 CPM overages. Reviewers call it affordable for beginners, though some wanted more features or a larger free contact limit.

Answer based on 21 reviews

Integrations

### Does Mad Mimi have good automation and integrations?

Mad Mimi covers basic automation and common integrations, but it is better for simple workflows than advanced marketing systems. Small teams and beginners often like resend-to-non-openers, scheduling, API access, and easy connections, while growing marketing teams may want stronger segmentation, newer integrations, and more control over automated campaigns.

Answer based on 18 reviews

Integrations

### Which third-party tools and platforms does Mad Mimi integrate with?

Mad Mimi integrates with more than 50 third-party tools and platforms, including marketing, CRM, and ecommerce apps such as Acuity Scheduling, Batchbook, BigCommerce, Capsule, Contactually, Eventbrite, FreshBooks, Google Analytics 360, and Instapage.

Answer based on 7 reviews

Getting Started and Support

### What training and onboarding options does Mad Mimi offer?

Mad Mimi provides videos as a training option for teams getting started. Videos can support self-paced learning by showing setup steps, core features, and common tasks in a visual format that users can review as needed.

Answer based on 1 reviews

Getting Started and Support

### What customer support options does Mad Mimi offer, and how do users rate the experience?

Mad Mimi offers email/help desk, FAQ/forum, a knowledge base, phone support, and chat. Users often describe support as quick, friendly, and willing to help, with live chat available much of the business day and fast replies even on weekends, though a few report occasional glitches and uneven support quality.

Answer based on 12 reviews

## Features

Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically.

List Management

4.4 (8)

100.00% of 8 reviewers that rated this feature as important or highly important

Manage contacts across multiple mailing lists

Mobile Optimization

4.6 (8)

87.50% of 8 reviewers that rated this feature as important or highly important

Optimize content to ensure it is easily accessible for mobile users

Contact Management

4.7 (7)

85.71% of 7 reviewers that rated this feature as important or highly important

Manage, organize, and store contact information

Reporting/Analytics

4.4 (5)

80.00% of 5 reviewers that rated this feature as important or highly important

View and track pertinent metrics to find patterns and gain insights from data

CAN-SPAM Compliance

4.5 (4)

75.00% of 4 reviewers that rated this feature as important or highly important

Ensure all emails are compliant with anti-spam guidelines, as required by the CAN-SPAM Act

Subscriber Management

4.5 (4)

75.00% of 4 reviewers that rated this feature as important or highly important

Add or remove subscribers from mailing lists

Mad Mimi 15 features

Application programming interface that allows for integration with other systems/databases

Track and interpret campaign performance metrics

Ensure all emails are compliant with anti-spam guidelines, as required by the CAN-SPAM Act

Manage, organize, and store contact information

Process of dividing customers into groups based on common characteristics

Send automated marketing emails based on user actions over a predetermined period

Plan, execute, and analyze email marketing campaigns

Track delivered, received, and opened emails

Tracks metrics that provide insight into how a user interacts with any interface or product

Create landing pages or online forms designed to capture new leads and prospects

Manage contacts across multiple mailing lists

Optimize content to ensure it is easily accessible for mobile users

View and track pertinent metrics to find patterns and gain insights from data

Add or remove subscribers from mailing lists

Set up connections to third-party platforms to improve business processes

Get Advice

We can help you find the software with the features you need.

Features

4.2 (52)

4.2

Based on 52 reviews

## Pricing

Value for money

4.4 (47)

Free Version

[View pricing plan details](https://www.capterra.com/p/140718/Mad-Mimi/pricing/)

Basic

$10.00

Flat Rate,Per Month

It includes:

-   Built-in Storage
-   Custom Designs
-   Custom Styles
-   Custom Webforms
-   Email Marketing
-   Engagement Tracking
-   Third-Party Integrations

Pro

$42.00

Flat Rate,Per Month

It includes:

-   Built-in Storage
-   Custom Designs
-   Custom Styles
-   Custom Webforms
-   Email Marketing
-   Engagement Tracking
-   Third-Party Integrations

Silver

$199.00

Flat Rate,Per Month

It includes:

-   Built-in Storage
-   Custom Designs
-   Custom Styles
-   Custom Webforms
-   Email Marketing
-   Engagement Tracking
-   Third-Party Integrations

Gold

$1,049

Flat Rate,Per Month

It includes:

-   Built-in Storage
-   Custom Designs
-   Custom Styles
-   Custom Webforms
-   Email Marketing
-   Engagement Tracking
-   Third-Party Integrations

Value for money

4.4 (47)

4.4

Based on 47 reviews

## Integrations

[

PayPal](https://www.capterra.com/p/207944/PayPal/)[

Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)[

Wix](https://www.capterra.com/p/169007/Wix/)[

SurveyMonkey](https://www.capterra.com/p/253516/SurveyMonkey/)[

QuickBooks Online](https://www.capterra.com/p/190778/QuickBooks-Online/)[

Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[

Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/)[

Shopify](https://www.capterra.com/p/83891/Shopify/)

Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

## Support, customer service and training options

Customer Service

4.4 (38)

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

Customer Service

4.4 (38)

4.4

Based on 38 reviews

## User reviews

Overall rating

4.3

Based on 55 reviews

Filter by rating

5(26)

4(22)

3(6)

2(1)

1(0)

Mentioned topic

Sorted by most recent

JP

Jenny P.

Director

Alternative Medicine

### "Best customer service. Clean lines."

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

October 19, 2024

I always had best customer service. I found it easy to learn and implement the functions.

Pros

best customer service. clean and simple interface and functions.

Cons

There was nothing I liked least. It was all positive.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

TC

Taylor C.

Clinical lead

Medical Practice

### "Love Mad Mimi"

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

4.0

4.0

Likelihood to Recommend

8/10

September 8, 2024

Quick and professional looking layouts! Easy to navigate. This program makes my work so much easier!

Pros

Creates appealing layouts that are quick to design and look professional for those of us that arent layout designers

Cons

I really dont have any cons with this program. All positives from me!

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

AN

Anonymous User

Sr. Publicist

Public Relations and Communications

### "Madmimi is functional"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

4.0

4.0

Likelihood to Recommend

3/10

February 2, 2024

I have had them for years and seen them get acquired by Godaddy.

Pros

I like the pictures and the ease of use for the app.

Cons

The pricing is a little high in comparison.

Alternatives considered

[Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Reasons for choosing Mad Mimi

They have a better interface than the other people.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

MO

Mehmet O.

Developer

Media Production

### "Madmimi was ideal for us but..."

4.0

Overall Rating

4.0

4.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

4.0

4.0

Likelihood to Recommend

10/10

November 28, 2023

If there were not legal obstacles in Turkey, we would have continued to use Madmimi. Due to these legal requirement, we had to switch to a service provider whose servers are located in Turkey.

Pros

Both API integration and panel management were very easy.

Cons

They do not save the data in local servers like Turkey.

Switched from

[MailCamp](https://www.capterra.com/p/197365/MailCamp/)

I don't remember exactly, but price was one of the important factors.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Holonou D.

Gestion de clientèle

Accounting

### "Outils de courrier "

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

5/10

July 28, 2023

Pros

Gestion opt-in et opt-outTest sur deux baseAssistance en ligne

Cons

La version gratuite limitéeLes fonctions sont à base des bons forfait

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

HN

Hakim N.

Studio Manager

E-Learning

### "Mad Mimi didn't make it out of the 90's"

2.0

Overall Rating

2.0

2.0

Ease of Use

2.0

2.0

Features

2.0

2.0

Customer Service

2.0

2.0

Likelihood to Recommend

0/10

May 2, 2023

Pros

It's cheap, so it's good for a business that needs to cut costs (and corners).

Cons

It's probably the worst email client I've ever seen. The UI is terrible, and it has literally no features other than sending emails. This might be enough for small businesses who need to save money, however.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

AB

Angela B.

Administrator

Marketing and Advertising

### "Email Marketing Made Easy"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

0.0

0.0

Likelihood to Recommend

5/10

December 1, 2022

Pros

I love the automation features built in that resends the mail to non-openers.

Cons

There’s nothing I dislike about Mad Mimi

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

CM

Cynthia M.

community manager

Real Estate

### "Great for Organizations of All Sizes"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

0.0

0.0

Likelihood to Recommend

10/10

October 18, 2022

Mad Mimi made it possible for our small nonprofit to keep in touch with our email list, inform them of events, policy changes, new staff members, and other changes that happened, avoid sending to people who unsubscribed, and all while staying on brand and in an easy to read format. Creating newsletters became a joy rather than a chore.

Pros

Our org was small, and a nonprofit to boot. Pricing was ideal for us, and the functionality we got in return was superb. Building a newsletter was too easy! We liked being able to design a master template, and update monthly to stay on-brand without breaking the bank or having to hire an outside firm. Our communication looked professional, and our entire staff could sign on and use it with ease.

Cons

Our least favorite thing about Mad Mimi is they charge per login address. Most of the platforms do this, so we found ourselves leaning on one person to handle the email marketing and newsletters. If we could change one thing, it would be to have at least two log-ins for the price of one, and then pay more if we wanted 3 or more.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

Andrew C.

Founder

E-Learning

### "Getting older by the day. "

3.0

Overall Rating

3.0

3.0

Ease of Use

5.0

5.0

Features

3.0

3.0

Customer Service

4.0

4.0

Likelihood to Recommend

6/10

September 11, 2022

What Mad Mimi does well it does really really well... and for a great price. So it's such a pity that 'Go Daddy' shows it no love since acquiring it. Clearly business is business. The pricing is great, the interface is easy, and the emails look great, but it's a dinosaur glaring at a meteor in space... it's just a matter of time.

Pros

Clutter-free, easy to use and a tidy interface. Relatively fast also. The emails look great, a great block editing system.

Cons

Lack of automation and integration. There's been ZERO updates that I recall in the past 5 years using Mad Mimi. It seems that Go Daddy bought them out and they have no plans to update the service in any way. So it really is just a matter of time before it becomes unusable. The complete lack of automation and no new integrations is driving me to look for a new option.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

AN

Anonymous User

Artist-Facilitator

Health, Wellness and Fitness

### "Mad Mimi was Meh"

4.0

Overall Rating

4.0

4.0

Ease of Use

3.0

3.0

Features

3.0

3.0

Customer Service

0.0

0.0

Likelihood to Recommend

5/10

August 19, 2022

Pros

It was a decent starter service for when I first started exploring putting together a mailing list.

Cons

They didn't allow much space for storing images to use in the newsletter, and the process of adding images was needlessly difficult.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

[View all Reviews](https://www.capterra.com/p/140718/Mad-Mimi/reviews/)

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Popular comparisons

[Gmail vs Mad Mimi](https://www.capterra.com/compare/140718-202338/Mad-Mimi-vs-Gmail)

[Mailchimp vs Mad Mimi](https://www.capterra.com/compare/110228-140718/MailChimp-vs-Mad-Mimi)