# Mad Mimi Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is Mad Mimi the right Email Marketing solution for you? Explore 55 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/140718/Mad-Mimi/reviews --- Mad Mimi 4.3 (55) [View alternatives](https://www.capterra.com/p/140718/Mad-Mimi/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Reviews of Mad Mimi Ease of use 4.5 Customer Service 4.4 ## Pros and Cons in Reviews TC Taylor C Clinical leadMedical Practice, 501 - 1,000 employeesUsed the software for: 1-2 years. “Creates appealing layouts that are quick to design and look professional for those of us that arent layout designers“ September 8, 2024 Andrew C FounderE-Learning, Self-employedUsed the software for: More than 2 years. “Lack of automation and integration.“ September 11, 2022 CM Cynthia M community managerReal Estate, 2 - 10 employeesUsed the software for: More than 2 years. “Mad Mimi made it possible for our small nonprofit to keep in touch with our email list, inform them of events, policy changes, new staff members, and other changes that happened, avoid sending to people who unsubscribed, and all while staying on brand and in an easy to read format.“ October 18, 2022 AK Alicia K Occupational TherapistHealth, Wellness and Fitness, 2 - 10 employeesUsed the software for: 1-2 years. “It isn't really intended for big funnel-type marketing, so it's missing automation features that some people may want.“ December 16, 2020 TC Taylor C Clinical leadMedical Practice, 501 - 1,000 employeesUsed the software for: 1-2 years. “Quick and professional looking layouts!“ September 8, 2024 JP Jenny P DirectorAlternative Medicine, Self-employedUsed the software for: More than 2 years. “best customer service.“ October 19, 2024 ## Showing most helpful reviews Showing 1-25 of 55 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Abigail S. Managing Partner Computer Software Used the software for: 1-2 years ### "Great Email Service" December 22, 2017 5.0 Easy Emailing and newsletter service to my customers Pros I love the drip campaigns, I can set up emails to be sent in an order a few days apart or how I need it. I like how easy the email templates are to setup and email out. Very user friendly. Cons I'm not a fan of how I can't organize my pictures. Very small pictures and it only shows a few at a time. There is no logic emailing yet. I can't send a single email from one of my drips as a one time email. I have to re-create it in my promotions. Review Source MO Mehmet O. Developer Media Production Used the software for: 2+ years ### "Madmimi was ideal for us but..." November 28, 2023 4.0 If there were not legal obstacles in Turkey, we would have continued to use Madmimi. Due to these legal requirement, we had to switch to a service provider whose servers are located in Turkey. Pros Both API integration and panel management were very easy. Cons They do not save the data in local servers like Turkey. Switched from [MailCamp](https://www.capterra.com/p/197365/MailCamp/) I don't remember exactly, but price was one of the important factors. Review Source Andrew C. Founder E-Learning Used the software for: 2+ years ### "Getting older by the day. " September 11, 2022 3.0 What Mad Mimi does well it does really really well... and for a great price. So it's such a pity that 'Go Daddy' shows it no love since acquiring it. Clearly business is business. The pricing is great, the interface is easy, and the emails look great, but it's a dinosaur glaring at a meteor in space... it's just a matter of time. Pros Clutter-free, easy to use and a tidy interface. Relatively fast also. The emails look great, a great block editing system. Cons Lack of automation and integration. There's been ZERO updates that I recall in the past 5 years using Mad Mimi. It seems that Go Daddy bought them out and they have no plans to update the service in any way. So it really is just a matter of time before it becomes unusable. The complete lack of automation and no new integrations is driving me to look for a new option. Review Source MG Michelle G. Owner Marketing and Advertising Used the software for: 2+ years ### "Great email marketing platform for beginners" February 16, 2021 5.0 Great experience all around. Great tech support, very responsive, although I very rarely need to reach out to them. I teach marketing to others and for those who are just getting into email marketing, I often recommend MadMimi. It has a great balance of easy of use and style - but not a ton of extra features which can be intimidating (and unnecessary) for beginners. Also, the price is fantastic - one of the best in the industry. Pros Loved how super easy MadMimi is to set up and use, and how clean and crisp the emails are visually. I used this software for four years and always got compliments on my email designs. Cons It doesn't have the level of tagging and work flows that I eventually needed in my business. However, I didn't need anything that advanced for several years, and MadMimi did the job beautifully for four years. Alternatives considered [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Reason for choosing Mad Mimi I chose MadMimi because it's simple and easy to use and creates beautiful, streamlined emails. MailChimp is complicated inside and, in my humble opinion, creates clunky-looking emails. MadMimi was the clear winner for me. Review Source VR Verified Reviewer Technology Consultant Information Technology and Services Used the software for: 1-2 years ### "As simple as it gets - too simple?" December 4, 2019 4.0 I gave Mad Mimi a whirl for a solopreneur who wanted to focus on her business but knew she needed to reach her existing and potential clients. My defacto recommendation in this situation would be Mailchimp but she still found the workflow a bit challenging. Enter Mad Mimi. If you are - or are working with someone that doesn't need all the bells and whistles Mailchimp has added over the years, give Mad Mimi a whirl for its dead-simple and "real person" approach to getting stuff done. Pros Mad Mimi excels and speaking to the user in a way that just makes sense. You don't need any "special qualifications" to understand how to use the platform. It does what it does, well. Cons The last time I visited Mad Mimi I found the UI a bit date looking. It certainly lacks features of more robust offerings but they are not trying to be the be-all marketing platform solution that everyone else seems to be racing to be. Stick to your roots Mad Mimi! Alternatives considered [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Reason for choosing Mad Mimi Ease of use Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Surprisingly, even easier to use than the excellent Mailchimp. Review Source AK Alicia K. Occupational Therapist Health, Wellness and Fitness Used the software for: 1-2 years ### "Makes an attractive newsletter easy to make" December 16, 2020 5.0 It has been an easy way to communicate to clients and prospective clients. I have a small private practice and my target market is fairly specialized, so it is useful communicating events and other important information. Pros It is very easy to use. You can open it up and figure it out without lengthy, complicated tutorials. Drag and drop your content into their email builder. I also really like the layout and formatting. I despise email marketing, but this is very simple. It tracks open rates and has a second send option. The newsletter looks good and you can make something for your audience that isn't overwhelming them with useless content. It makes the kind of newsletter I like to open and read. It integrates with Acuity Scheduling nicely. Cons It isn't really intended for big funnel-type marketing, so it's missing automation features that some people may want. It doesn't include tutorials about sales/marketing using their product (not that I've seen). It doesn't have features that help you grow your list easily. Alternatives considered [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/) Reason for choosing Mad Mimi Price, simplicity of use Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Mailchimp switched from allowing a user on their free account to making you pay for it. Review Source VR Verified Reviewer Sr. Publicist Public Relations and Communications Used the software for: 1-2 years ### "Madmimi is functional" February 2, 2024 5.0 I have had them for years and seen them get acquired by Godaddy. Pros I like the pictures and the ease of use for the app. Cons The pricing is a little high in comparison. Alternatives considered [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Reason for choosing Mad Mimi They have a better interface than the other people. Review Source Shannon C. Virtual Support Specialist / Owner Used the software for: 2+ years ### "Madmimi offers a solid email marketing product at a great price. " November 14, 2017 4.0 Mad Mimi is a great basic email service provider. There aren't many bells or whistles, but the quality is great. The customer service is amazing and navigating the site is a breeze. Pros If you are looking for a good quality email service without a lot of fancy bells and whistles to slow you down, then Mad Mimi fits the bill. The site is easy to navigate, accounts are super simple to set up, and creating a newsletter is as simple as 1-2-3-SEND. Customer service has always responded quickly and gone the extra mile to resolve issues. offer tips or point you in the right direction. Cons In comparison to other email service providers, email templates are limited as well as sign-up form options. Review Source O. Kelvin K. Copywriter Internet Used the software for: 6-12 months ### "Great For Start-ups " May 2, 2019 4.0 Helps me build healthy customer relationships and make more money doing so. I recommend for start-ups. Pros I was looking for q cheap and efficient email marketing software and Mad mini came up in the list of recommendations. I gave it a shot and I wasn't disappointed, when starting a new business one should consider cost of operations so as not to get frustrated and give up when there are no worthy results yet. Email marketing was needed for what I wanted to do and I needed a cheap and reliable one so as to get off the ground quickly, and I'm happy I found Mad mini. Cons I don't expect much more than the price I pay, although some improvements could still be made. I'm okay with it for now until I can afford moving to a more powerful service. Review Source Angelica C. Blogger Internet Used the software for: 6-12 months ### "Excellent for beginners" March 6, 2019 4.0 I really recommend it if you have a specific type of audience or like to send long text letters. Pros Mad Mimi's interface is really intuitive and friendly. The price range is just on point for beginners, considering the value you're getting. Cons There are some features missing. Things that are already standard in other providers, you have to ask the support to do it for you. Review Source AH Alli H. Manager, Customer Marketing Computer Software Used the software for: Less than 6 months ### "Great Tool for Mass Email Marketing" June 1, 2019 5.0 Pros First email marketing tool I've used and was very easy to learn. You can clearly see stats on how well a campaign performed (unique clicks, click map, open rate, etc) and even compare campaigns. Cons No ability for time warp (ex: send emails to be received at 8AM local time vs sending at 8AM EST). Once you're on the Details/Recipient screen, there's no ability to go "back" to edit the promotion without starting from scratch in the search. Promotions seem to disappear from main page, even when actively working on them, so sometimes can be time consuming to go back and search for what you were working on. It would be great to have different sections - draft mode, sent, etc - without needing to search each time. I also don't like how when searching for promotions, clicking the"enter" button on the keyboard clears your search - nitpicky but counterintuitive. Review Source VR Verified Reviewer Operations Coordinator Consumer Services Used the software for: 6-12 months ### "Simple to use" January 2, 2020 4.0 We needed an effective mass email service Pros It is easy to learn and use, short learning curve Cons Not as well-known or full-featured as the other brands, namely MailChimp. Ended up switching to MailChimp Review Source AR Amelia R. Social Media Manager Entertainment Used the software for: 1-2 years ### "Mad Mimi is an excellent service!" April 13, 2019 5.0 Pros Mad Mimi is an excellent service that allows me to effectively execute tasks at work. Specifically, I use Mad Mimi to distribute my weekly newsletter, and their service makes it possible to easily create and send the information to my database of contacts. Cons There are no cons that I have experienced as a user of Mad Mimi! Review Source DM Derek M. Sales Executive Used the software for: 6-12 months ### "Mad Mimi is an awesome email marketing tool" March 5, 2018 4.0 Pros Great design templates, very easy to work with right out of the gate. Software makes sending an email a breeze. Cons I would have preferred a larger contact list for the free version, but I'm cheap. For what you get for free, it's pretty sweet. Review Source dS debra S. marketing Civic & Social Organization Used the software for: Less than 6 months ### "Great for personal or at work! Love Mimi!" December 4, 2018 5.0 Pros Use for church, Rescue dog support, and many other organizations I sit on! Cons Absolutely nothing, as you get what you pay for and we get more!!! Review Source MK Michelle K. Photographer Photography Used the software for: I used a free trial ### "Excellent Service!" August 19, 2019 5.0 Pros This is a simple yet elegant email marketing service that I am happy to have implemented into my business! I use Mad Mimi to send out a weekly newsletter to my photography clients. Simple design and easy to use interface. They're customer service reps are also very willing to help and answer any issues you may be having with EASE. Cons I only wish there were more template options. But for what I use it for I don't think having a wide variety is so necessary. Review Source PM Paula M. Used the software for: ### "Excellent customer service trumps" November 21, 2016 5.0 I've been with Mad Mimi for several years. Their system is easy to use, the price is excellent for what you get. The few times I have considered going elsewhere brings me right back to MadMimi. Their customer service is outstanding. I have even had them respond to me in the middle of a weekend! Review Source BE Bobby E. Banker Banking Used the software for: Less than 6 months ### "Easily send email newsletters " June 29, 2021 4.0 Overall, it gets the job done to send email templates. It’s not the most sophisticated software, but does the job. Pros Makes it very easy to send email newsletters and updates to clients. You can preview your email before sending it and track it easily, once it is sent. Cons The pricing is a little high compared to similar services. They don’t have templates either. You have to upload your own design. Review Source JP Jenny P. Director Alternative Medicine Used the software for: 2+ years ### "Best customer service. Clean lines." October 19, 2024 5.0 I always had best customer service. I found it easy to learn and implement the functions. Pros best customer service. clean and simple interface and functions. Cons There was nothing I liked least. It was all positive. Review Source TC Taylor C. Clinical lead Medical Practice Used the software for: 1-2 years ### "Love Mad Mimi" September 8, 2024 4.0 Quick and professional looking layouts! Easy to navigate. This program makes my work so much easier! Pros Creates appealing layouts that are quick to design and look professional for those of us that arent layout designers Cons I really dont have any cons with this program. All positives from me! Review Source ES Eric S. Manager of Mails, Webmaster, Concert Instigator Non-Profit Organization Management Used the software for: 2+ years ### "Easy, but with more than meets the eye" November 3, 2016 5.0 I "inherited" MadMimi when I took over communications for the Ozark Arts Council and, having managed email lists for over 20 years now, I wasn't originally all that thrilled. Getting information that had to get sent out 1) quickly AND 2) attractively, however, made me start to appreciate MM, though. To be able to have a slick little newsletter with photos from an upcoming play or concert in just a few minutes is massively important when most of the people putting things together are volunteers with full time jobs and families unrelated to the Arts Council (as do I). The software is entirely web-based, which means that sometimes when a new feature is introduced it may not quite look right in Safari, but probably will in Chrome but even then, since there are not a lot of standard layout options (TOC, Section Title, Text, Image + Text, Text + Image, and Image), you can still compose well enough. Usually, anything I've seen that way is cleared up in a day or so. I have composed in Safari, Firefox, and Chrome on a Mac, Chrome on a Chromebook, Firefox and Chrome while running Ubuntu, Firefox and IE under Windows, and it's a consistent experience as web-based software should be. One thing: since it IS web-based, you have to remember to save often. Text styling options can be keyboard-invoked (bold, italic), and there are both a variety of themes that can be used and some basic formatting (centered text, ordered and unordered lists, two levels of headings), as well as a link tool (setext links, rather than HTML). For the most part, that will take care of what you need for e-newsletters that don't need to be PDFs or fully functioning web pages. Yet, that's not all it can do, if you have basic HTML knowledge. Before they provided a TOC (self-created whenever you click on the TOC tool in a Title section), you could make your own (still can) by setting an anchor and then calling it from a text section at the beginning of the document. Similarly, if you need "columns," you can fake it by creating a table in a text section, etc. Not all HTML is likely to be supported, but then again, what you're creating is supposed to be read easily within an email app, not a web browser. Beyond composition, you are paying for a list server that sends quickly, provides good statistical information (who clicked which links, etc.), and keeps you from having to deal with maintaining an email server's "reputation." Facebook allows boosting linked MMs, even when mostly text. Pros Ease of use; able to customize with HTML; acceptability to Facebook for advertising even when mainly text. Cons Lack of automatic save. Review Source CM Cynthia M. community manager Real Estate Used the software for: 2+ years ### "Great for Organizations of All Sizes" October 18, 2022 5.0 Mad Mimi made it possible for our small nonprofit to keep in touch with our email list, inform them of events, policy changes, new staff members, and other changes that happened, avoid sending to people who unsubscribed, and all while staying on brand and in an easy to read format. Creating newsletters became a joy rather than a chore. Pros Our org was small, and a nonprofit to boot. Pricing was ideal for us, and the functionality we got in return was superb. Building a newsletter was too easy! We liked being able to design a master template, and update monthly to stay on-brand without breaking the bank or having to hire an outside firm. Our communication looked professional, and our entire staff could sign on and use it with ease. Cons Our least favorite thing about Mad Mimi is they charge per login address. Most of the platforms do this, so we found ourselves leaning on one person to handle the email marketing and newsletters. If we could change one thing, it would be to have at least two log-ins for the price of one, and then pay more if we wanted 3 or more. Review Source DB Danny B. CEO Aviation & Aerospace Used the software for: 2+ years ### "Absolutely fantastic software" July 22, 2021 5.0 Our experience has been absolutely positive, it is a very inexpensive way to maintain an ongoing flow of communication with multiple entities. Our HOA could not operate the way we do without it, I highly recommend this to a small, all the way up to a huge operation. Pros Almost everything...we use it as the main source for dispensing information to our entire HOA. Very easy to use, love the ability to clone messages and edit , then reuse. The feature to create and then schedule broadcast emails for future dispensation is very useful, plus the ability to schedule at different intervals. Cons We use the software for limited items, so there is a possibility that there may be some shortcomings in the software...but we are certainly not aware of any. Review Source Holonou D. Gestion de clientèle Accounting Used the software for: 6-12 months ### "Outils de courrier " July 28, 2023 5.0 Pros Gestion opt-in et opt-outTest sur deux baseAssistance en ligne Cons La version gratuite limitéeLes fonctions sont à base des bons forfait Review Source AB Angela B. Administrator Marketing and Advertising Used the software for: 2+ years ### "Email Marketing Made Easy" December 1, 2022 5.0 Pros I love the automation features built in that resends the mail to non-openers. Cons There’s nothing I dislike about Mad Mimi Review Source Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.