# Page 2 | Mad Mimi Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 2 - Is Mad Mimi the right Email Marketing solution for you? Explore 55 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/140718/Mad-Mimi/reviews --- Mad Mimi 4.3 (55) [View alternatives](https://www.capterra.com/p/140718/Mad-Mimi/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Page 2 - Reviews of Mad Mimi ## Showing most helpful reviews Showing 26-50 of 55 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use VR Verified Reviewer Head of Marketing Computer Software Used the software for: 2+ years ### "Simple E-Mail Software For Beginner" October 16, 2019 3.0 In general, I think it is a solid solution to get started with E-Mail-Marketing. But once your needs increase and get more specific, I definetly would recommend some more advanced tools. Pros It does the job, you can set up email campaigns easily and schedule them etc. We never had serious issues with the reliability. Cons We used madmimi for many years and in comparisons to other tools, there were not many updates / new features etc. during this time. I also don't like their user-management, as it is quite complicated and gives you just some basic editing options. Review Source VR Verified Reviewer Artist-Facilitator Health, Wellness and Fitness Used the software for: 2+ years ### "Mad Mimi was Meh" August 19, 2022 4.0 Pros It was a decent starter service for when I first started exploring putting together a mailing list. Cons They didn't allow much space for storing images to use in the newsletter, and the process of adding images was needlessly difficult. Review Source AC Angélica C. Used the software for: 2+ years ### "Perfect for small bloggers or business with fun personalites" June 7, 2018 4.0 Pros Mad Mimi has the most friendly interface in all email marketing niche. It's easy to set up in minutes. It has a personal touch feel to the emails that customers seem to like very much. The price is another interesting feature, It's perfect for people who are starting or don't have the need for custom segmentation or advanced analytics. Cons It does not escalate well. There is no way to have a decent or automatic user segmentation without having to contact support. You can't have two or more list with different user without setting information for the whole account. You'd need more than one account to keep them entirely separate. Also, and this is ridiculous, if you start an automation you need to ask the support to not send it to the active users. This should be an option in the dashboard. Review Source DD Declan D. CEO Marketing and Advertising Used the software for: 1-2 years ### "Mad Mimi is typical of old email software designed for the desktop age, functional but not updated." August 17, 2017 3.0 Email blasts were easy and delivered well. If you manage emails the old way, just blasting lists and setting up a few autoresponders, it works. Yet today myself and clients need more than that, we need ways to segment and to tag, to optimize by people's actions. There's a little of that here, but not much. Pros It's an easy tool to set up email blasts and autoresponders, The interface is pretty easy to use and organizes by email lists, like the old days. Deliverability has been excellent, which is a key part of any email service. Cons It's dated - things like tagging, responding to visitors behaviors (aka visiting a page and sending an email) are non existent. The design is centered on email lists, which limits functionality. I've also done a few clones of marketing followups that got a bit wonky, because while you can set them up, you have to go in individually to different data fields to update them. Old email software was designed this way, and while not a flaw, it's definitely behind the times. If you need something simple, it's great. Review Source JB Jackie B. Used the software for: Less than 6 months ### "BEST Email Marketing Campaign Tool - For Actionable Results!" May 31, 2017 5.0 Pros Super EZ to design a campaign & rapidly A/B test for results in small batches, then a full-on campaign. Let's face it - no one wants to receive NOR send spam, so you want a tool that's fast & easy to do a lot of testing. Campaign results show you exactly which links INSIDE you campaign were engaged with vs no one cared about. This is s-o-o much better than smarter than "opens" and "received". I test everyday for two weeks, tweak as needed until I get what I get now: 100% recieved, 70% engaged/forwards and of those fowards 60+% viewed too! PLUS ZERO "Report Spam"s. Pricing on serious volume can't be beat. Suggest you check out their Paid Plans too as they are clearly designed for email campaign success. Support is exceptional EX: They go far beyond "getting things to work technically" These guys really are experienced technical marketers and listen to what you are trying to achieve - as they make suggestions on How To...etc.. Cons Honestly, I can't find one........ I even gave them a couple of roadmap ideas,becuase I'm pretty creative too, but those aren't cons. Review Source John W. Owner Sports Used the software for: 1-2 years ### "Not Bad For A Small List" May 24, 2019 4.0 Pros We used this for a few years when we had a really small list. It worked well. It was inexpensive and easy to use. It's pretty basic in its features which made it easy to keep the emails consistently branded. Cons Because it was so basic, you couldn't do anything fancy within the software. For example, you could not embed a video in the email. You had to take a picture and link to it vs linking the video straight into the email. It's not a huge deal but I like being able to do that with MailChimp. Review Source SS Sharilee S. Owner Used the software for: 2+ years ### "Absolutely Amazing Customer Service" March 30, 2018 4.0 Highly recommended if you are new to the internet or your needs are simple. Hands-down, they make it the easiest! If you are trying to expand, you may find it hard to stick with them, depending on your needs. Pros This is one of the friendliest companies I have ever had the pleasure of dealing with. The customer service agents are always available, any time of the day or night and they really try to help you. It is extremely easy to use: when I started, I knew absolutely nothing and I learned so much from them. The service is always reliable and the interface is so fun, which I love! They also a big list of integrations and add-on's which make the service even more appealing. Cons I find it is limited in some areas. For example, you can only use one set of social media icons, even for different lists. Also, there is no way you can use segmented lists, based on what someone clicks on, which is a good feature. Review Source HN Hakim N. Studio Manager E-Learning Used the software for: 2+ years ### "Mad Mimi didn't make it out of the 90's" May 2, 2023 2.0 Pros It's cheap, so it's good for a business that needs to cut costs (and corners). Cons It's probably the worst email client I've ever seen. The UI is terrible, and it has literally no features other than sending emails. This might be enough for small businesses who need to save money, however. Review Source VR Verified Reviewer Manager Customer Insight Retail Used the software for: 2+ years ### "Good Software, but sometimes have troubles" October 11, 2019 4.0 Pros I like most, that it is super easy to set up an email campaign, even without having HTML / CSS knowledge. Cons I had it some times in the past, that scheduled emails where just not sent and just disappered. Review Source Jonathan W. Used the software for: 6-12 months ### "Mad Mimi works wonders" March 8, 2018 4.0 Pros I really enjoy that with Mad Mimi’s pre assembled templates , it’s easy to create marketing emails quickly and easily without the hassle of learning software and such. Additionally the platform is also very file compatible which makes adding features a breeze Cons The only co I had with mad Mimi was that the software didn’t do a very good job with distinguishing its free and paid features which made navigation a bit of a hassle at first but other than that I like what can be accomplished with mad Mimi. Review Source VR Verified Reviewer Blogger Media Production Used the software for: 2+ years ### "Easy to use for smaller audiences" January 22, 2020 4.0 Pros I liked that there was a free option for smaller newsletter audiences. You're given a number of credits to use up before there is a cost. Cons Once the credits were used up, I didn't feel like there was a good value for the money. Review Source VR Verified Reviewer Studio Manager Used the software for: 1-2 years ### "Very user friendly and easy to customize" November 27, 2017 4.0 Very user friendly, helped us save so much time on emailing clients Pros Extremely user friendly, many customizable templates to choose from, helpful customer service, seriously the easiest email service to use! Cons Really not much to add here because we love using this product. Would be nice to have some more templates to choose from. Review Source Michelle C. Senior Executive Recruiter Management Consulting Used the software for: 6-12 months ### "Mad Mimi: Email Marketing" March 9, 2018 5.0 Because the emphasis of Mad Mimi is deliberately on 'simplicity', it's very easy to use, and shouldn't put off newcomers to email marketing. A good range of integrations with other apps and a free trial is available. Pros MadMimi has simple but stylish email newsletter template. Their feature makes it easier for clients to create, send, track and share their newsletters. Cons Unlike other email marketing software, MadMimi does not provide the user with a range of templates to choose from. Review Source KV KRISTI V. Co-Owner Retail Used the software for: 1-2 years ### "Mad Mimi has been a lifesaver!! We don't know how we functioned without Mad Mimi, such a huge help!" March 31, 2018 5.0 We love Mad Mimi!! We are able to create emails to our customers & clients that go out as a "drip". Mad Mimi gives us a professional look to our emails that go out to our customers & clients. We are able to use Mad Mimi to collect email addresses through our website. We have been able to target certain groups within our email list...it is very easy to customize for your own use!! Their customer service folks are top notch!! Quick to answer our questions!! Pros Mad Mimi is incredibly easy to use. You do not have to be a computer geek to understand how it works!! Mad Mimi has provided another level of professionalism for our business!! We look like savvy pros (when we really aren't!!)) The pricing is VERY reasonable as well. When there is an issue with something we are not sure about, their customer service is great about getting back to us! Cons Our emails sometimes end up in people's junk mail....not sure that Mad Mimi can fix that or not, though!! Review Source JW Jonathan W. Founder Used the software for: 2+ years ### "Great marketing tool , with potential." June 8, 2017 4.0 Pros Mad Mimi, is one of the mailing softwares that we use for our media and it's not too shabby. The system allows the intergration of outside materials which is great and also allows us to give clear consise and clean emails. Cons One of the thigs I am not a fan of when it comes to Mad Mimi is that the system at times can be a bit glitchy which can cause work to be deleted , also customer service could be a bit better. Review Source JP Jordan P. Managing Member Medical Practice Used the software for: 1-2 years ### "Good Email Marketing Platform" May 22, 2018 5.0 Pros I started using Mad Mimi when I was first setting up my personal blog and was looking for a way to keep in contact with my followers. Luckily a friend told me about Mad Mimi, and I've been hooked ever since! Cons Some of the integration features don't always work as smoothly as I wish but I think that could be just because wordpress has its moments at times. Review Source Gene A. Used the software for: 1-2 years ### "null" January 14, 2016 4.0 Review Source JL Jacqueline L. Media Design Medical Practice Used the software for: 1-2 years ### "Very good, basic email marketing service" February 16, 2018 5.0 Overall, a very good product if you are just looking for a simple elegant email marketing service. Pros Simple to use, elegant design, good user interface. Great customer support. Was exactly what we needed at the time. Also, affordable! Cons Pretty simple service, nothing too fancy. Can't sort constituent lists and not many features for upgrading or managing groups. Review Source John W. Owner Sports Used the software for: 6-12 months ### "Very Easy To Use And Awesome Customer Service" November 10, 2017 4.0 Pros My favorite thing about Mad Mimi is how easy it is to use. They make it so simple that you can't even mess up templates (even if you want to). Unlike many other email marketing companies, they also make it fun and have very quick, friendly, and helpful customer service reps. Cons I don't like that you can't embed a video into an email. And while I enjoy the simplicity of the format, I do wish there were a few more options for styles and layout. Review Source VR Verified Reviewer Marketing Associate Retail Used the software for: Less than 6 months ### "Simple and great for new companies" February 6, 2019 5.0 Pros Mad Mimi is so simple and great for small companies! Their free plan creates professional emails with pre-made templates. Cons It would be great to have more templates! A/B testing would be helpful as well. Review Source HM Heidi M. COO Retail Used the software for: 2+ years ### "Comparable to other similar products" August 20, 2018 3.0 Pros Easy to use GUI. Functionality as expected Cons There is significant latency in syncing Promotions. Also, templates for mobile do not function as expected. MadMimi has good customer supposed as live chat is enabled most of the business day. Review Source NW Norie W. Stationery Designer + Hot Stamp Foil Printer Design Used the software for: 6-12 months ### "A cute charming email software" July 26, 2019 5.0 Pros I love the ease of use and how you can drag and drop your elements of this software. Great for designers and people who hate clunkiness. Cons The cost! I just wish there were cheaper options to use this. Review Source AD ANTONIS D. Photographer Photography Used the software for: 6-12 months ### "A great tool for creating newsletters! Love it. " July 9, 2018 5.0 To design and customize newsletters for my clients. Pros Easy to use, fun and friendly environment. You can adjust the size of the Images and text, and import digital files to your layout. Cons There should be more templates and themes available. Also there should be an option to add a GIF file and video files for a better client experience. Review Source SW Stephanie Watson Used the software for: ### "Email Marketing Made Beautiful" March 5, 2013 5.0 Mad Mimi is known for how easy the graphics tools are. Creating an email with your own artwork and templates, or theirs, is fast and produces eye-catching results quickly. They will store all of your images for free indefinitely. Everything you need to put an opt-in box on your website so people can sign up for your emails is provided. Pros \- List management is uncomplicated. - All the features are on one page, easy to find. - All the features are on one page, easy to find - Scheduling follow-up emails is done with a few clicks. - You can put together segmented campaigns easily. Review Source BS Beth S. Director Information Technology and Services Used the software for: 6-12 months ### "Set up your own drip campaign" August 6, 2018 5.0 Pros Mad Mimi does an excellent job of teaching users about the nuts and bolts of email marketing. I set up my first drop campaign quickly using Mad Mimi. Cons Mad Mimi offers few design choices for interactive elements such as clickable buttons. Review Source Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.