---
title: "BuzzBoard Software Pricing, Alternatives & More 2026 | Capterra"
description: "With the help of Capterra, learn about BuzzBoard Software - reviews, pricing plans, popular comparisons to other Lead Management products and more."
source_url: "https://www.capterra.com/p/140974/BuzzBoard/"
page_type: "product"
language: "en"
publication_date: "2026-09-28"
---

# 

 BuzzBoard Software Review 2026: Features, Integrations, Pros & Cons

Last updated on September 28, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews)

BuzzBoard

## What is BuzzBoard?

BuzzBoard is fueled by over 20 years of acquired intelligence on 30+ million small-to-medium businesses to help solution providers deeply understand their customers and build trusted relationships in today’s digital-first selling environment. BuzzBoard's AI-powered account intelligence engine powers account-based marketing and sales performance using its proprietary SMB signal stack and category classification system to identify, segment, and score the accounts with the highest revenue potential

## What is BuzzBoard used for?

[Lead Management](https://www.capterra.com/lead-management-software/)[Sales Enablement](https://www.capterra.com/sales-enablement-software/)[Sales Force Automation](https://www.capterra.com/sales-force-automation-software/)

Top alternative

Featured

Overall rating

Based on 143 user reviews

Reviews sentiment

Positive

87%

Neutral

13%

Negative

1%

Starting price

$1

Per User, Per Month

Free trial  
available

Free version not included

Capterra Shortlist charts the highest-rated and most popular products...

Our "Best of" badge program showcases products with the highest ratings...

Our "Best of" badge program showcases products with the highest ratings...

Do you work for BuzzBoard?[Manage this product listing](https://www.g2.com/products/stripe-radar/claim_requests/new?auto=true)

## Compare with a popular alternative

Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status.

### BuzzBoard

4.3 (143)

VS.

[4.4 (18,813)](https://www.capterra.com/p/61368/Salesforce/reviews/)

Starting Price

$1

per user, per month

Starting Price

$25

Per User, Per Month

Free Trial

Free Version

Pricing Options

Free Trial

Free Version

Ease Of Use

4.1 (143)

Ease Of Use

4.0 (18,148)

Value For Money

4.4 (113)

Value For Money

4.0 (12,833)

Customer Service

4.4 (126)

Customer Service

4.1 (14,066)

## BuzzBoard alternatives

Highest Rated

[4.7 (24,226)](https://www.capterra.com/p/135003/Slack/reviews/)

Starting price

$8.75

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

96%

of reviewers

rated it above 4 stars

[4.3 (7,005)](https://www.capterra.com/p/155928/Zoho-CRM/reviews/)

Starting price

$14.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

85%

of reviewers

rated it above 4 stars

[4.5 (506)](https://www.capterra.com/p/214215/HubSpot-SalesHub/reviews/)

Starting price

$15.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

92%

of reviewers

rated it above 4 stars

[4.2 (1,006)](https://www.capterra.com/p/113540/Bitrix24/reviews/)

Starting price

$69.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

82%

of reviewers

rated it above 4 stars

[View all alternatives](https://www.capterra.com/p/140974/BuzzBoard/alternatives/)

## FAQs about BuzzBoard

Overview

### What problems does BuzzBoard solve?

BuzzBoard solves slow, manual prospect research and vague client discovery by surfacing website gaps, digital presence issues, competitor context, and ROI talking points in easy-to-explain reports. Sales reps, account executives, marketing agencies, and client service teams use it to prepare meetings faster, improve cold outreach, and build clearer proposals.

Answer based on 71 reviews

Overview

### Which roles and teams benefit most from BuzzBoard?

BuzzBoard is most used by media strategists, account executives, and digital marketing consultants who need prospect insights, client-ready recommendations, and faster campaign planning. Sales and account teams use it to personalize outreach and support pitches, while marketing specialists and consultants rely on it to assess local businesses and shape digital growth strategies.

Answer based on 143 reviews

Overview

### What company size and specific industries is BuzzBoard built for?

BuzzBoard is designed for marketing providers, agencies, and multi-team delivery organizations that serve small and midsize businesses. It is built for service businesses managing SMB client work rather than for general enterprise users or broad industry audiences.

Features and Usability

### What are the key features of BuzzBoard?

BuzzBoard includes core prospecting and sales features like digital prospecting, lead generation, and pipeline management, plus differentiators such as competitor reports, website analytics, and real-time digital audits. It also offers proposal generation, customizable reports, and contact management to support client presentations, qualification, and outreach.

Answer based on 49 reviews

Overview

### Is BuzzBoard good for prospecting new clients?

BuzzBoard helps agencies and sales teams find leads, research accounts, and start more relevant prospect conversations. Many users value the site audits, filters, scoring, and proposal support for identifying needs quickly. Some teams mention slower workflows, weaker sorting or export options, and occasional manual effort when adding or managing prospects.

Answer based on 29 reviews

Integrations

### Which third-party tools and platforms does BuzzBoard integrate with?

BuzzBoard integrates with Salesforce Sales Cloud and Zendesk Sell. It also connects to the broader Salesforce Platform, giving sales teams CRM integration options across lead management and account data workflows.

Answer based on 3 reviews

Getting Started and Support

### How easy is it to onboard and train a team on BuzzBoard?

BuzzBoard offers in-person training, live online sessions, webinars, videos, and documentation, giving teams several ways to learn. Reviewers say new users can get productive quickly, especially for basic prospecting, while admins or less technical users may need more time with setup, navigation, and the platform’s different components.

Answer based on 12 reviews

Getting Started and Support

### What customer support options does BuzzBoard offer, and how do users rate the experience?

BuzzBoard offers email/help desk, FAQ/forum, a knowledge base, phone support, 24/7 live rep, and chat. Users often describe support as responsive and helpful with customization requests and issue follow-up, though some report slower resolutions, limited workarounds during freezes, and occasional gaps in product knowledge.

Answer based on 53 reviews

Features and Usability

### How good are BuzzBoard competitor reports?

BuzzBoard gives sales and marketing teams clear competitor comparisons that help with prospecting, audits, and proposal conversations. Many users like seeing rival ads, rankings, and digital presence in one report. Some teams, however, find competitor matching inaccurate or too broad and spend extra time editing suggested businesses manually.

Answer based on 30 reviews

## Features

AI summary

Based on 2,485 Lead Management reviews

Capterra data shows that buyers of sales enablement software rank the following features as their top priorities:

-   **Contact Management** (**55%** of reviewers rated this feature as critical)
-   **Contact Database** (**58%**)
-   **Lead Management** (**52%**)

BuzzBoard supports all three features that reviewers rate most important: **Contact Management**, **Contact Database**, and **Lead Management**. Together, these capabilities help businesses keep customer records organized, maintain a reliable source of prospect data, and track leads through the sales process, allowing teams to follow up more effectively and improve sales execution.

Contact Management

5.0 (2)

50.00% of 2 reviewers that rated this feature as important or highly important

Manage, organize, and store contact information

Lead Capture

4.8 (5)

80.00% of 5 reviewers that rated this feature as important or highly important

Automatically identify and save contact information of potential customers

Lead Qualification

4.8 (4)

100.00% of 4 reviewers that rated this feature as important or highly important

Score a lead on their quality or likelihood to buy based on certain behaviors

Content Management

4.3 (3)

66.67% of 3 reviewers that rated this feature as important or highly important

Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving

Reporting/Analytics

5.0 (3)

100.00% of 3 reviewers that rated this feature as important or highly important

View and track pertinent metrics to find patterns and gain insights from data

Lead Segmentation

4.5 (2)

50.00% of 2 reviewers that rated this feature as important or highly important

Divide leads into buckets based on predefined criteria and routing rules

BuzzBoard 26 features

### All Features
- Analysis: Provides context around identified information, including historical threat data, threat location data from geotags or inferred data, threat actors names, relationships, URLs, and other relevant information to conduct further investigations.
- API: Application programming interface that allows for integration with other systems/databases
- Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results
- Collaboration Tools: Provides a channel for team members to share AI models, media files, communicate, and work together
- Contact Database: Centralized database of stakeholders and their contact information such as names, address, phone number etc.
- Contact Management: Manage, organize, and store contact information
- Content Management: Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving
- Email Marketing: Create and send email blasts/campaigns
- Engagement Tracking: Tracks metrics that provide insight into how a user interacts with any interface or product
- Interaction Tracking: Track interaction history by documenting conversations for contacts
- Lead Capture: Automatically identify and save contact information of potential customers
- Lead Distribution: Route and distribute your leads to third party buyers
- Lead Generation: Manage the process of attracting and converting business prospects into leads
- Lead Management: Store information about leads or contacts and track, manage and nurture them throughout the sales process
- Lead Nurturing: Engage with a lead throughout the sales process by actively providing information
- Lead Qualification: Score a lead on their quality or likelihood to buy based on certain behaviors
- Lead Segmentation: Divide leads into buckets based on predefined criteria and routing rules
- Monitoring: Observe and track the demand, usage, progress or quality of a system, product, or user
- Opportunity Management: Track all opportunities for potential sales and convert them into recurring revenue
- Pipeline Management: Track the progress of long term goals, campaigns, and opportunities, for sales, projects, business ventures etc.
- Proposal Generation: Create proposals based on costs of labor and materials
- Prospecting Tools: Tools designed to streamline the process of lead generation and management for sales teams
- Real-Time Data: Receive data and information in real time
- Real-Time Monitoring: Active monitoring of systems, applications, or networks
- Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data
- Sales Forecasting: Estimate of expected sales revenue within a specific time frame, such as quarterly, monthly or yearly based on past trends and reports.

---

Get Advice

We can help you find the software with the features you need.

Features

4.2 (143)

4.2

Based on 143 reviews

## Pricing

Value for money

4.4 (113)

Free Trial

Basic

$1.00

Value for money

4.4 (113)

4.4

Based on 113 reviews

## Integrations

[

Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)[

Zendesk Sell](https://www.capterra.com/p/199865/Zendesk-Sell/)

Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

## Support, customer service and training options

Customer Service

4.4 (126)

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

Customer Service

4.4 (126)

4.4

Based on 126 reviews

## User reviews

Overall rating

4.3

Based on 143 reviews

Filter by rating

5(59)

4(65)

3(18)

2(1)

1(0)

Mentioned topic

Sorted by most recent

KO

Kinney O.

Sales and Marketing Specialist

Marketing and Advertising

### "Recommended for everyone!"

5.0

Overall Rating

5.0

5.0

Ease of Use

4.0

4.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

April 24, 2025

I use it each day to help filter my prospects by vertical and it makes quick work so i can get out of the office and go sell.

Pros

Good at identifying potential leads and sales opportunities. Efficient through the conversion funnel. Personalization makes it mine.

Cons

The initial setup and learning process to be a bit challenging. It can sometimes be slow to load or experience errors when processing data.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

KR

Kyle R.

Account Manager

Marketing and Advertising

### "Helps generate targeted emails quickly "

4.0

Overall Rating

4.0

4.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

November 10, 2024

Buzzboard definitely helps with sales outreach, it can quickly create templates that a human would need to spend a lot more time on. It's not a perfect tool, though, and can have devastating inaccuracies due to relying on outdated or incomplete sources.

Pros

Allows for quick generation of personalized emails that would take far longer for a human to do.

Cons

The tool isn't perfect and inaccuracies are common.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

JD

Jennifer D.

Digital Media Executive

Marketing and Advertising

### "Excellent Tool "

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

0.0

0.0

Likelihood to Recommend

10/10

September 11, 2023

I have used it for business analysis and lead generation and it has done everything that I have needed it to!

Pros

Using Buzzbard these last several years has been a game changer. The intel and reporting providing is absolutely essential to what I do!

Cons

I cannot think of anything off hand because all of my needs are satisfied!

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

GC

Greg C.

Multi Media Sales Account Executive

Broadcast Media

### "Incredible amount of Information at your fingertips"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

May 17, 2023

I have had other similar tools with other companies but none as complete as Buzzboard

Pros

Prospecting filters so that I know exactly what to focus on when calling.

Cons

Nothing so far that I have found. I’ll let you know if I do

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

BS

Benjamin S.

Lead Gen

Media Production

### "Competition report"

5.0

Overall Rating

5.0

5.0

Ease of Use

4.0

4.0

Features

5.0

5.0

Customer Service

4.0

4.0

Likelihood to Recommend

10/10

May 5, 2022

Pros

The Competition Report has allowed us to demonstrate where our prospects stand against their competition regarding digital ad spends. The ability to have the prospect pick the competitors really makes the report impactful.

Cons

It can take a bit of time to view a profile after it has been added.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

PM

Paul M.

Senior Digital Marketing Consultant

Broadcast Media

### "Great Prospecting Tool "

4.0

Overall Rating

4.0

4.0

Ease of Use

5.0

5.0

Features

3.0

3.0

Customer Service

4.0

4.0

Likelihood to Recommend

9/10

December 1, 2021

Pros

The site audit is a great ice breaker and always gives a reason for prospects to talk to you. the advertising section shows me where there is opportunity to grow. Great all around tool to really prospect a specific vertical, or geo and generate call lists from.

Cons

i would like to see more accuracy if possible on the Ad spend information, often when asking what thier budgets are it shows a much lower spend in Buzzboard then what clients are actually investing.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

DC

Douglas C.

Digital Consultant

Marketing and Advertising

### "Buzzboard Review"

5.0

Overall Rating

5.0

5.0

Ease of Use

4.0

4.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

August 17, 2021

Buzzboard is a great ice breaker when cold calling clients. It allows you to give an interest creating remark, which in turn, helps start the conversation.

Pros

Product is easy to use. There are so many features that you can drill down to the exact type of client you are looking to sell.

Cons

When you first use the system it is a little overwhelming because of all the different feature that are available.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

KV

Karl V.

AE

Broadcast Media

### "Game Changer"

4.0

Overall Rating

4.0

4.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

August 10, 2021

My number one pet peeve with any software is intuitive usability. Buzz Board does a really good job of keeping its functionality in the world of normal people and not just code writers.

Pros

This is the first product I have used that actually harvests all the available data on a client's digital foot print. Not only can you research your client but you can run comparisons against their competitors and present both sets of data to your client to help them understand where they are falling short in the digital space. I would highly recommend this resource.

Cons

the software has trouble telling the difference between local and national accounts. If a business has a national website for a local digital storefront, that can create confusion. Some of the terms listed in the in depth reports should have definitions right next to them

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

BS

Becca S.

Marketing Consultant

Broadcast Media

### "GREAT RESOURCE TO MY CAREER "

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

August 9, 2021

I am still learning ...but I like it and the possibilities of its use.

Pros

I love the ability to look and see how current and LOCAL clients are using the web.

Cons

I think the categories are too broad. Many time the search brings in businesses that don't seem to fit the search criteria.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

PV

Pablo V.

Licenciado

Media Production

### "Good software"

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

5.0

5.0

Customer Service

4.0

4.0

Likelihood to Recommend

9/10

May 8, 2021

Pros

Very intuitive and easy-to-use software, makes work easier.

Cons

More clients from Monterrey México in your database.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

[View all Reviews](https://www.capterra.com/p/140974/BuzzBoard/reviews/)

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