---
title: "BuzzBoard Software Pricing, Alternatives & More 2026 | Capterra"
description: "With the help of Capterra, learn about BuzzBoard Software - reviews, pricing plans, popular comparisons to other Sales Enablement products and more."
source_url: "https://www.capterra.com/p/140974/BuzzBoard/"
page_type: "product"
language: "en"
---

# 

 BuzzBoard Software Review 2026: Features, Integrations, Pros & Cons

Last updated on August 20, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews)

BuzzBoard

## What is BuzzBoard?

BuzzBoard uncovers data-driven insights about SMBs that drive more meaningful conversations for marketers and sellers, resulting in increased sales across the customer lifecycle. By applying data science and digital signals to the worlds most extensive collection of business intelligence about SMBs. BuzzBoard transforms unproductive sales interactions into customized opportunities to improve customer engagement, book more appointments and close deals faster.

## What is BuzzBoard used for?

[Lead Management](https://www.capterra.com/lead-management-software/)[Sales Enablement](https://www.capterra.com/sales-enablement-software/)[Sales Force Automation](https://www.capterra.com/sales-force-automation-software/)

Top alternative

Featured

Overall rating

Based on 143 user reviews

Reviews sentiment

Positive

87%

Neutral

13%

Negative

1%

Starting price

$1

Per User, Per Month

Free trial  
available

Free version not included

Capterra Shortlist charts the highest-rated and most popular products...

Our "Best of" badge program showcases products with the highest ratings...

Our "Best of" badge program showcases products with the highest ratings...

Do you work for BuzzBoard?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=http://www.buzzboard.com/&name=BuzzBoard)

## Compare with a popular alternative

Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status.

### BuzzBoard

4.3 (143)

VS.

[4.3 (6,994)](https://www.capterra.com/p/155928/Zoho-CRM/reviews/)

Starting Price

$1

per user, per month

Starting Price

$14

Per User, Per Month

Free Trial

Free Version

Pricing Options

Free Trial

Free Version

Ease Of Use

4.1 (143)

Ease Of Use

4.2 (18,141)

Value For Money

4.4 (113)

Value For Money

4.3 (12,827)

Customer Service

4.4 (126)

Customer Service

4.1 (14,059)

## BuzzBoard alternatives

[Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)

[4.4 (18,806)](https://www.capterra.com/p/61368/Salesforce/reviews/)

Starting price

$25.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

90%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/61368/Salesforce/)

[Slack](https://www.capterra.com/p/135003/Slack/)

[4.7 (24,185)](https://www.capterra.com/p/135003/Slack/reviews/)

Starting price

$8.75

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

96%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/135003/Slack/)

Highest Rated

[Substrata Q](https://www.capterra.com/p/201748/SUBSTRATA-SCIP/)

[4.9 (166)](https://www.capterra.com/p/201748/SUBSTRATA-SCIP/reviews/)

Starting price

Contact vendor for pricing

Pricing Options

Free Trial

Free Version

User Rating

100%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/201748/SUBSTRATA-SCIP/)

[Cognism](https://www.capterra.com/p/169083/Cognism/)

[4.7 (263)](https://www.capterra.com/p/169083/Cognism/reviews/)

Starting price

$1000.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

97%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/169083/Cognism/)

[View all alternatives](https://www.capterra.com/p/140974/BuzzBoard/alternatives/)

## FAQs about BuzzBoard

Overview

### What problems does BuzzBoard solve?

BuzzBoard solves slow, manual prospect research and vague sales pitches by surfacing a prospect’s digital gaps, website issues, competitor context, and ROI talking points in clear report-card style proposals. Sales teams, account executives, client service teams, and digital marketing consultants use it to qualify leads, prepare meetings, and make cold outreach more relevant.

Answer based on 71 reviews

Overview

### Which roles and teams benefit most from BuzzBoard?

BuzzBoard is most used by media strategists, account executives, digital marketing consultants, and sales managers who need to prospect, assess client needs, and build targeted recommendations. Marketing and account teams use it to uncover business insights, personalize outreach, support client conversations, and shape digital advertising or growth strategies.

Answer based on 143 reviews

Overview

### What company size and specific industries is BuzzBoard built for?

BuzzBoard is designed for marketing providers, agencies, and multi-team delivery organizations that serve small and medium-sized businesses. It is built for teams working with SMB clients rather than for enterprise-focused or industry-specific buyers, making it a fit for service businesses that manage marketing delivery across multiple accounts.

Features and Usability

### What are the key features of BuzzBoard?

BuzzBoard includes core prospecting and sales features such as lead generation, lead qualification, and pipeline management, plus differentiators like competitor reports, digital audits, and proposal generation. Reviewers often highlight website and SEO analysis, digital advertising insights, Chrome-based prospect capture, and customizable reports for client presentations.

Answer based on 49 reviews

Overview

### Is BuzzBoard good for prospecting new clients?

BuzzBoard helps sales and marketing teams find leads, spot pain points, and start more relevant outreach conversations. Many users rely on its filters, audits, and prospect insights for daily prospecting, though some teams mention slow loading, harder profile management, limited export options, and occasional manual work when adding or organizing prospects.

Answer based on 29 reviews

Integrations

### Which third-party tools and platforms does BuzzBoard integrate with?

BuzzBoard integrates with Salesforce Sales Cloud, Salesforce Platform, and Zendesk Sell. These CRM connections cover sales and support workflows, with Salesforce appearing in both the reviewer mentions and the official catalog, while Zendesk Sell adds another native sales-platform integration.

Answer based on 3 reviews

Getting Started and Support

### How easy is it to onboard and train a team on BuzzBoard?

BuzzBoard offers in-person training, live online sessions, webinars, videos, and documentation. New team members can learn the basics quickly, and many users report minimal learning time. Admins and users handling more components may need extra training, since navigation and setup can feel difficult at first before becoming clearer.

Answer based on 12 reviews

Getting Started and Support

### What customer support options does BuzzBoard offer, and how do users rate the experience?

BuzzBoard offers email/help desk, FAQ/forum, knowledge base, phone support, 24/7 live rep, and chat. Users generally describe support as responsive and helpful, especially for questions and feature requests, though some report mixed product knowledge, slow issue resolution, and limited workarounds when glitches, freezes, or inaccurate data create problems.

Answer based on 53 reviews

Features and Usability

### How good are BuzzBoard's competitor reports?

BuzzBoard gives sales and marketing teams useful competitor comparisons that help explain market position and support prospect conversations. Agencies often like the side-by-side reports, ad visibility, and proposal support, but some users find the suggested competitors inaccurate, too broad geographically, or harder to manage for niche and multi-location businesses.

Answer based on 30 reviews

## Features

AI summary

Based on 2,481 Sales Enablement reviews

Capterra data shows that buyers of sales enablement software rank the following features as their top priorities:

-   **Performance Management** (**44%** of reviewers rated this feature as critical)
-   **Activity Dashboard** (**48%**)
-   **Content Management** (**49%**)

BuzzBoard includes **Content Management**, which helps teams organize and share sales materials in one place. However, it does not offer **Performance Management** or **Activity Dashboard**. Instead, it provides other important capabilities that reviewers also value, including **Lead Capture** (**51%**) and **Reporting/Analytics** (**47%**). These features help businesses collect new prospect information and track results more clearly, allowing teams to improve follow-up and make better sales decisions.

Content Management

4.3 (3)

66.67% of 3 reviewers that rated this feature as important or highly important

Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving

Lead Capture

4.8 (5)

80.00% of 5 reviewers that rated this feature as important or highly important

Automatically identify and save contact information of potential customers

Reporting/Analytics

5.0 (3)

100.00% of 3 reviewers that rated this feature as important or highly important

View and track pertinent metrics to find patterns and gain insights from data

Lead Qualification

4.8 (4)

100.00% of 4 reviewers that rated this feature as important or highly important

Score a lead on their quality or likelihood to buy based on certain behaviors

Contact Management

5.0 (2)

50.00% of 2 reviewers that rated this feature as important or highly important

Manage, organize, and store contact information

Lead Segmentation

4.5 (2)

50.00% of 2 reviewers that rated this feature as important or highly important

Divide leads into buckets based on predefined criteria and routing rules

BuzzBoard 25 features

### All Features
- Analysis: Provides context around identified information, including historical threat data, threat location data from geotags or inferred data, threat actors names, relationships, URLs, and other relevant information to conduct further investigations.
- API: Application programming interface that allows for integration with other systems/databases
- Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results
- Collaboration Tools: Provides a channel for team members to share AI models, media files, communicate, and work together
- Contact Database: Centralized database of stakeholders and their contact information such as names, address, phone number etc.
- Contact Management: Manage, organize, and store contact information
- Content Management: Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving
- Email Marketing: Create and send email blasts/campaigns
- Engagement Tracking: Tracks metrics that provide insight into how a user interacts with any interface or product
- Interaction Tracking: Track interaction history by documenting conversations for contacts
- Lead Capture: Automatically identify and save contact information of potential customers
- Lead Distribution: Route and distribute your leads to third party buyers
- Lead Generation: Manage the process of attracting and converting business prospects into leads
- Lead Management: Store information about leads or contacts and track, manage and nurture them throughout the sales process
- Lead Nurturing: Engage with a lead throughout the sales process by actively providing information
- Lead Qualification: Score a lead on their quality or likelihood to buy based on certain behaviors
- Lead Segmentation: Divide leads into buckets based on predefined criteria and routing rules
- Monitoring: Observe and track the demand, usage, progress or quality of a system, product, or user
- Opportunity Management: Track all opportunities for potential sales and convert them into recurring revenue
- Pipeline Management: Track the progress of long term goals, campaigns, and opportunities, for sales, projects, business ventures etc.
- Proposal Generation: Create proposals based on costs of labor and materials
- Prospecting Tools: Tools designed to streamline the process of lead generation and management for sales teams
- Real-Time Data: Receive data and information in real time
- Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data
- Sales Forecasting: Estimate of expected sales revenue within a specific time frame, such as quarterly, monthly or yearly based on past trends and reports.

---

Get Advice

We can help you find the software with the features you need.

Features

4.2 (143)

4.2

Based on 143 reviews

## Pricing

Value for money

4.4 (113)

Free Trial

Basic

$1.00

Value for money

4.4 (113)

4.4

Based on 113 reviews

## Integrations

[

Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)[

Zendesk Sell](https://www.capterra.com/p/199865/Zendesk-Sell/)

Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

## Support, customer service and training options

Customer Service

4.4 (126)

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

Customer Service

4.4 (126)

4.4

Based on 126 reviews

## User reviews

Overall rating

4.3

Based on 143 reviews

Filter by rating

5(59)

4(65)

3(18)

2(1)

1(0)

Mentioned topic

Sorted by most recent

KO

Kinney O.

Sales and Marketing Specialist

Marketing and Advertising

### "Recommended for everyone!"

5.0

Overall Rating

5.0

5.0

Ease of Use

4.0

4.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

April 24, 2025

I use it each day to help filter my prospects by vertical and it makes quick work so i can get out of the office and go sell.

Pros

Good at identifying potential leads and sales opportunities. Efficient through the conversion funnel. Personalization makes it mine.

Cons

The initial setup and learning process to be a bit challenging. It can sometimes be slow to load or experience errors when processing data.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

KR

Kyle R.

Account Manager

Marketing and Advertising

### "Helps generate targeted emails quickly "

4.0

Overall Rating

4.0

4.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

November 10, 2024

Buzzboard definitely helps with sales outreach, it can quickly create templates that a human would need to spend a lot more time on. It's not a perfect tool, though, and can have devastating inaccuracies due to relying on outdated or incomplete sources.

Pros

Allows for quick generation of personalized emails that would take far longer for a human to do.

Cons

The tool isn't perfect and inaccuracies are common.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

JD

Jennifer D.

Digital Media Executive

Marketing and Advertising

### "Excellent Tool "

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

0.0

0.0

Likelihood to Recommend

10/10

September 11, 2023

I have used it for business analysis and lead generation and it has done everything that I have needed it to!

Pros

Using Buzzbard these last several years has been a game changer. The intel and reporting providing is absolutely essential to what I do!

Cons

I cannot think of anything off hand because all of my needs are satisfied!

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

GC

Greg C.

Multi Media Sales Account Executive

Broadcast Media

### "Incredible amount of Information at your fingertips"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

May 17, 2023

I have had other similar tools with other companies but none as complete as Buzzboard

Pros

Prospecting filters so that I know exactly what to focus on when calling.

Cons

Nothing so far that I have found. I’ll let you know if I do

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

BS

Benjamin S.

Lead Gen

Media Production

### "Competition report"

5.0

Overall Rating

5.0

5.0

Ease of Use

4.0

4.0

Features

5.0

5.0

Customer Service

4.0

4.0

Likelihood to Recommend

10/10

May 5, 2022

Pros

The Competition Report has allowed us to demonstrate where our prospects stand against their competition regarding digital ad spends. The ability to have the prospect pick the competitors really makes the report impactful.

Cons

It can take a bit of time to view a profile after it has been added.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

PM

Paul M.

Senior Digital Marketing Consultant

Broadcast Media

### "Great Prospecting Tool "

4.0

Overall Rating

4.0

4.0

Ease of Use

5.0

5.0

Features

3.0

3.0

Customer Service

4.0

4.0

Likelihood to Recommend

9/10

December 1, 2021

Pros

The site audit is a great ice breaker and always gives a reason for prospects to talk to you. the advertising section shows me where there is opportunity to grow. Great all around tool to really prospect a specific vertical, or geo and generate call lists from.

Cons

i would like to see more accuracy if possible on the Ad spend information, often when asking what thier budgets are it shows a much lower spend in Buzzboard then what clients are actually investing.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

DC

Douglas C.

Digital Consultant

Marketing and Advertising

### "Buzzboard Review"

5.0

Overall Rating

5.0

5.0

Ease of Use

4.0

4.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

August 17, 2021

Buzzboard is a great ice breaker when cold calling clients. It allows you to give an interest creating remark, which in turn, helps start the conversation.

Pros

Product is easy to use. There are so many features that you can drill down to the exact type of client you are looking to sell.

Cons

When you first use the system it is a little overwhelming because of all the different feature that are available.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

KV

Karl V.

AE

Broadcast Media

### "Game Changer"

4.0

Overall Rating

4.0

4.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

August 10, 2021

My number one pet peeve with any software is intuitive usability. Buzz Board does a really good job of keeping its functionality in the world of normal people and not just code writers.

Pros

This is the first product I have used that actually harvests all the available data on a client's digital foot print. Not only can you research your client but you can run comparisons against their competitors and present both sets of data to your client to help them understand where they are falling short in the digital space. I would highly recommend this resource.

Cons

the software has trouble telling the difference between local and national accounts. If a business has a national website for a local digital storefront, that can create confusion. Some of the terms listed in the in depth reports should have definitions right next to them

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

BS

Becca S.

Marketing Consultant

Broadcast Media

### "GREAT RESOURCE TO MY CAREER "

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

August 9, 2021

I am still learning ...but I like it and the possibilities of its use.

Pros

I love the ability to look and see how current and LOCAL clients are using the web.

Cons

I think the categories are too broad. Many time the search brings in businesses that don't seem to fit the search criteria.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

PV

Pablo V.

Licenciado

Media Production

### "Good software"

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

5.0

5.0

Customer Service

4.0

4.0

Likelihood to Recommend

9/10

May 8, 2021

Pros

Very intuitive and easy-to-use software, makes work easier.

Cons

More clients from Monterrey México in your database.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

[View all Reviews](https://www.capterra.com/p/140974/BuzzBoard/reviews/)

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