# Quantcast Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is Quantcast the right Brand Management solution for you? Explore 22 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/141438/Quantcast/reviews --- Quantcast 4.2 (22) [View alternatives](https://www.capterra.com/p/141438/Quantcast/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Reviews of Quantcast Ease of use 4.2 Customer Service 3.9 ## Pros and Cons in Reviews JK James K ManagerMarketing and Advertising, 51 - 200 employeesUsed the software for: More than 2 years. “Great advertising platform that drives actionable results through strong data analysis, ease of use AI, and a great customer support team“ October 1, 2025 ## Showing most helpful reviews Showing 1-22 of 22 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Michelle M. Digital Marketing Consultant Marketing and Advertising Used the software for: 2+ years ### "Baseline Audience Insights Needed For Any Web Site" April 24, 2019 5.0 I've been recommending and installing Quantcast for my clients and customers for over a decade. The fact that this tool has remained in effect that long gives this tool a massive wealth of data upon which to base the characterizations of your site visitors. If you're new to site visitor behavioral study, you should learn to use Quantcast. Pros I like the fact that the tracking and analysis of Quantcast is free. Make no mistake, they use the information gathered from your web site for their own purposes as well, but that's what makes the analysis of your audience so much more effective. Combining Quantcast behavioral data with a good understanding of technographic profiles can give you a strikingly clear picture of your web site audience. Cons In order to take full advantage of its capability, you can't just rely on the standard copy and past code snippeet - you need to customize your code. Sometimes, it's hard to find the information you need to customize the code for Quantcast and when you do find it, it can be hard to interpret the instructions if you aren't HTML literate. Review Source JK James K. Manager Marketing and Advertising Used the software for: 2+ years ### "Great Advertising Platform that Drives Results" October 1, 2025 5.0 Pros Great advertising platform that drives actionable results through strong data analysis, ease of use AI, and a great customer support team Cons Quantcast is a great platform, some of the weaker features are around measurement beyond conversion solutions, such as looking at brand impact Review Source VR Verified Reviewer Senior Media Strategist Marketing and Advertising Used the software for: 2+ years ### "Quancast Review" March 27, 2019 2.0 Pros The customer service is great, our Account Manager is super friendly, responsive, and a great person overall. Cons The platform itself and the capabilities are not great. We've tested quantcast a few times and results are always really low compared to other programmatic vendors. Review Source VR Verified Reviewer Digital Strategist Entertainment Used the software for: 2+ years ### "Quantcast Is An Incredible Programmatic Display & Retargeting Partner" May 9, 2018 5.0 We realize the benefits of strong performance direct response campaigns from a wide variety of clients. Pros We love that Quantcast has a depth of knowledge in the direct response space, can easily and quickly set up our campaigns, and always responds to our concerns. Cons My only concern about Quantcast is its increasing cost. Increasing costs reduce the opportunities we have to work with Quantcast. Review Source SEB Sarah E. B. Government Management Consultant Defense & Space Used the software for: Less than 6 months ### "Quantcast is essential for a good marketing campaign " September 16, 2019 4.0 Quantcast offers the user a complete mastery of marketing processes, ranging from data collection (in the case of market studies) to the execution of marketing campaigns via email. With quantcast you can make quite detailed follow-ups of the return on investment, the profiles of each client, and much more. The negotiation that was carried out with quantcast was a resounding success for both parties, we are satisfied with your comfortable process. I do not know how they presented mishaps during the agreements of the saying. The platform has shown to have a quite correct and functional deployment. It is very adaptable for any type of cellular devices as well as for laptop. Quantcast He has shown us a quality in his incomparable service. The functions that quantcast allows us are excellent for the development and correct management of our company. It has fascinated us. Pros Quantcast creates detailed reports on the figures of our marketing campaigns. These can be exported in different formats, and in this way create advertising that acts in real time on the profiles of the chosen audience. Quantcast also serves to create content diagrams about the performance of those campaigns. We recommend it for the facilities it offers when managing marketing plans. Thanks to quantcast our advertising is much better programmed. Its use is highly recommended to apply professional retargeting strategies in a short time, and to create easily accessible reports on these strategies. Cons The platform limits the work too much when it comes to sharing information about the advertising campaigns to other members of the work team, since the reports can not be sent directly. First they must be exported, in order to be sent or uploaded to the cloud from an external platform. Neither creates projects to work with campaigns, nor tasks within them. Review Source Luis Enrique A. Editor Newspapers Used the software for: 1-2 years ### "Good publicity in real time" October 19, 2018 5.0 Pros It is a very well developed software to carry out advertising campaigns on websites, it is intuitive and beneficial, the results after using it are incredible. Make reports that allow you to see results, quick change of campaign and with good customer service. Cons At first it was a bit confusing, it is not easy to manage its interface when you are a beginner, but doubts are solved quite quickly and whenever you need them your customer support can help you better understand how to use it. Review Source Kristain O. Senior Media Strategist Marketing and Advertising Used the software for: 2+ years ### "For the most part our experience has been great. Our new reps are great." February 22, 2018 4.0 Pros The customer service is generally good and the data that's available is also beneficial. The team is pretty thorough in explaining what they do and how it works. Cons We saw some poor performance a few years ago with the old team which caused us to pause our accounts. However, it looks like things have restructured a bit so we're open to testing again in the future. Review Source VR Verified Reviewer Director of Product Management Information Technology and Services Used the software for: 6-12 months ### "Quantcast Measure, analytic tool and it offers audience measurement solution" September 13, 2018 4.0 Pros Besides classic measurements such as traffic, frequency, demographics and geography this service offers some new interesting reports. These reports are about shopping interests, media interests, business and occupation of your customers. It gives you more information of your customer’s preferences. Also as a different product it has “Quantcast measure for Apps”. This service provides you with free tracking of mobile application usage of iOS and Android devices. This service also has different kind of reports. They include the following information: app traffic, site visit frequency, app version, top countries where app used and much more. The installation is easy. Cons Interface could be more "user friendly", i've got confused with it, mostly in the beggining of usage. Review Source JM Jamie M. Head Of Marketing Information Technology and Services Used the software for: 6-12 months ### "Great (free) insights into your website visitors" March 15, 2018 4.0 As Quantcast Measure is free to implement and use I really can't think of any 'cons'. It's very comprehensive and can help to power your online campaigns - especially your paid advertising campaigns. Pros It's free to use and setup. You can add multiple websites via the main platform, meaning you can quickly switch between sites. Quantcast Measure is a measuring platform that powers the advertising part of the tool (this requires paid-for advertising). It provides a really great breakdown of your website visitors by location, along with multiple data points such as interests, financials and other typical demographic information. If you're looking to find out more about your website traffic then this is a very helpful tool. Review Source Grant M. Used the software for: I used a free trial ### "Developer API is closed and zero support for Dev Community!" October 19, 2017 1.0 Cons Yet when it comes to allowing the same developers access to their API at, which is, in fact, open but completely useless. After waiting a week for access I was quickly told developers are no longer granted access and quickly funneled into a buy scenario. I am a developer I do NOT need a demo of an API. I am a DEVELOPER wishing to access developer.quantcast.com. I am NOT an ENTERPRISE nor do I need enterprise offerings. Plus they allow developer registration, collect emails, provide account access. They simply never approve your account. Review Source oV oscar V. VP Marketing and Advertising Used the software for: 1-2 years ### "Quantcast Measure and advertising platform is one of the most trusted platforms we use. " January 11, 2018 5.0 ROI increases Pros The amount of data collection and segmentation within your website is very powerful. Not only should every marketer know about quantcast but should be a procedure to look at data before any integration of campaigns. Cons I would like to see more data segmentation and more access to case studies in their archives. Their academy for RTB is outdated. Review Source BC Brian C. Publisher Newspapers Used the software for: 2+ years ### "Invaluable audience analysis" January 25, 2021 4.0 I have sold hundreds of thousands of dollars worth of advertising using their data. Pros I know more about my readers than ever before, and I know it's accurate. Cons Could use some more info on them, but that's always the case, Reason for choosing Quantcast Better data, better price (free) Review Source Alan S. Co-Founder Computer Software Used the software for: 1-2 years ### "null" March 22, 2016 4.0 Review Source VR Verified Reviewer Entertainment Account Executive Newspapers Used the software for: 6-12 months ### "Advertising analysis and demographic tool" April 1, 2018 4.0 Pros Free to use and easy to see demographic and segmentation data for multiple websites, plus they are always improving and they can compare your performance to national averages. Cons The data could be given for longer time periods and could have more info on cross-platform usage, but for free software this isn't that big of a deal Review Source VR Verified Reviewer Product Marketing Manager and Trainer Internet Used the software for: 6-12 months ### "A decent simple to use tool for understanding audience advertising" March 8, 2018 4.0 Pros Ease of use with a lot of deep data behind the tool, great customer service and the ability to do basic competitive benchmarking. Cons Data is only available in 30-day increments and they have only the basic app data on demographics and cross-platform usage. Review Source CP Ciprian P. Used the software for: 2+ years ### "Valuable demographics and audience insights" April 10, 2018 5.0 Pros I like that the audience is split up into areas of interest and I like that I can group all my web assets into a huge network. Cons I'd like to see more case studies and more in-depth insights. I'd also like to see conversion events and better integration with the popular CMSs out there. Review Source cS cielo S. International Business Administrator Accounting Used the software for: Less than 6 months ### "easy tool for advertising campaigns" September 6, 2018 5.0 Pros it is easy to use Quantcast for our advertising campaigns is an excellent measurement platform that drives the advertising part of the tool that requires paid advertising. Cons so far I could not find any against, it is a complete software that really helps us in our advertising campaigns. Review Source Alicia G. VP, Media Strategy Marketing and Advertising Used the software for: Less than 6 months ### "null" May 8, 2017 3.0 Review Source vcL vivia carolina L. Psychologist Specialist in Senior Management and Occupational Risk Management Logistics and Supply Chain Used the software for: Less than 6 months ### "excellent advertising platform" September 7, 2018 5.0 Pros a simple tool, it collects a quantity of data that can be used to carry out our advertising campaigns. Cons sometimes it does not show the data of a marketing area, it is a minimum detail to correct Review Source CC Catherine C. Marketing Telecommunications Used the software for: 1-2 years ### "Great alternative to mobile and web metrics" October 16, 2017 5.0 Lots and lots of data! Pros Easy to use dashboard with huge data insights of your website. They compare your website traffic and demographics with national averages. Cons Would love to see how I compare to the competition. Data at times seems very generic or not available for our marketing area. Review Source TS Tina S. Account Director Used the software for: 2+ years ### "Great experience working with the software and the team " February 7, 2018 5.0 Pros Ease of use, organization of tools within the platform and great customer service when help is required Review Source iG imedo G. telemarketing representative Telecommunications Used the software for: Less than 6 months ### "Quantcast " June 25, 2020 5.0 Pros Very optimized AI, helps with decision making and scoring. Does great with branding campaigns. Cons we had some difficulties with integration to other marketing platforms. Review Source Similar Products Featured ## Related categories [Advertising Agency](https://www.capterra.com/advertising-agency-software/)