# Instapage Pricing 2026 | Capterra > Learn more about Instapage pricing plans including starting price, free versions and trials. Source: https://www.capterra.com/p/141695/Instapage/pricing --- # Pricing for Instapage [4.5 (365)](https://www.capterra.com/p/141695/Instapage/reviews/) Write a Review! ## [Instapage](https://www.capterra.com/p/141695/Instapage/) has **3** pricing plans - Yes, has free trial - No free version **Credit Card Required:** Yes **Discount:** By Plan Frequency ### Create $79 **Pricing Model:** Flat Rate **Payment Frequency:** Per Month Create plan includes: - Drag & Drop Builder - Visual Collaboration - Popup - AI Content Creator - Mobile Responsive ### Optimize $159 **Pricing Model:** Flat Rate **Payment Frequency:** Per Month Optimize plan includes: - A/B Testing - Dynamic Text Replacement - Traffic Allocation - Multi-Step Forms ### Convert Custom Quote Available **Pricing Model:** Other **Payment Frequency:** Per Month Convert plan includes: - Heatmaps - Audit Logs - Professional Services ## Popular alternatives to [Instapage](https://www.capterra.com/p/141695/Instapage/) Looking to learn more about Landing Page software similar to Instapage? Check out these popular alternatives that are closest in terms of key features, functionality, and benefits. [Wix](https://www.capterra.com/p/169007/Wix/) by Wix [4.4 (10661)](https://www.capterra.com/p/169007/Wix/reviews/) Starting Price:$17/month [LEARN MORE](https://www.capterra.com/p/169007/Wix/) [Divi](https://www.capterra.com/p/201958/Divi/) by Elegant Themes [4.8 (1156)](https://www.capterra.com/p/201958/Divi/reviews/) Starting Price:$89/year [LEARN MORE](https://www.capterra.com/p/201958/Divi/) [MailerLite](https://www.capterra.com/p/136603/MailerLite/) by MailerLite [4.7 (2259)](https://www.capterra.com/p/136603/MailerLite/reviews/) Starting Price:$10/month [LEARN MORE](https://www.capterra.com/p/136603/MailerLite/) [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) by Intuit [4.5 (17599)](https://www.capterra.com/p/110228/MailChimp/reviews/) Starting Price:$13/month [LEARN MORE](https://www.capterra.com/p/110228/MailChimp/) by Elementor [4.6 (906)](https://www.capterra.com/p/169468/Elementor/reviews/) Starting Price:$11.99/month [LEARN MORE](https://www.capterra.com/p/169468/Elementor/) [View all alternatives](https://www.capterra.com/p/141695/Instapage/alternatives/) ## What do others say about [Instapage](https://www.capterra.com/p/141695/Instapage/) pricing? Pricing Rating $ $ $ $ $ Value For Money[4.0(365)](https://www.capterra.com/p/141695/Instapage/reviews/) Pros Cons [Read All 365 Reviews](https://www.capterra.com/p/141695/Instapage/reviews/) Read Full Reviews Below Adrian P. Marketing Director Construction, 51-200 employees Used the software for: 6-12 months ** Overall Rating 5.0 ** Ease of Use 5.0 Customer Service 5.0 Features 3.0 Value for Money 5.0 Likelihood to Recommend 90% 9/10 Reviewer Source Source: Capterra December 23, 2025 "Instapage Rocks!" **Overall:** My overall experience with Instapage has been great! In my opinion, it's one of the best platforms for growth marketing, a/b testing, etc. Super easy to work with and the customer support is superb! **Pros:** Easy to use and really great customer support. They have never let me down and I can connect with a human no problem. **Cons:** The steep price increase for global forms. Unfortunately, an changes made to a form will create a duplicate in your assets folder. Basically, it duplicates every form. This is a big headache when it comes to working with teams if you have a client or work for a place that doesn't want to pay for the global forms upgrade. **Alternatives Considered:** [Squarespace](https://www.capterra.com/p/143461/Squarespace/) and [Leadpages](https://www.capterra.com/p/203635/Leadpages/) **Reasons for Choosing Instapage:** Functionality and price point were good. Verified Reviewer Consultant Utilities, 10,001+ employees Used the software for: Less than 6 months ** Overall Rating 5.0 ** Ease of Use 5.0 Customer Service 5.0 Features 5.0 Value for Money 4.0 Likelihood to Recommend 90% 9/10 Reviewer Source Source: Capterra March 13, 2025 "Instapage : Create landing pages in an instant!" **Overall:** Overall, Instapage has been a breeze to work with. It has numerous features which are extremely helpful to every type of user, and the multiple integrations provide a big bonus. **Pros:** 1\. Ease of use 2. Amazing integrations 3. AI Content creation helps cut down a lot of time 4. The AdMap feature is a big plus which help you see a clear view of your ad topics, ad campaigns etc. **Cons:** It's a bit pricey than the other products on the market. [Read All 365 Reviews](https://www.capterra.com/p/141695/Instapage/reviews/) ## How should I be thinking about software pricing? [ Be an Informed Buyer: Understanding the True Cost of Business Software It's not just you-budgeting for business software is complicated. We're here to break it down. ](https://www.capterra.com/resources/business-software-cost/)