# Page 3 | Instapage Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 3 - Is Instapage the right Landing Page solution for you? Explore 365 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/141695/Instapage/reviews --- Instapage 4.5 (365) [View alternatives](https://www.capterra.com/p/141695/Instapage/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated April 14th, 2026 # Page 3 - Reviews of Instapage ## Showing most helpful reviews Showing 51-75 of 365 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Jorge H. Pharmaceuticals Used the software for: ### "Simple and Powerful " May 19, 2015 5.0 I am constantly working in personal projects and experiments to test some theories or ideas I have about Digital. I started more active executing these experiments in 2007 (Symposier.com). After 8 years I had produced 6 different experiments and multiple versions of each one of them and for every initiative and every new version the need of updating and managing the micro-site or landing page, that introduced the concept to its audience, was a complex activity... not because the web is difficult, but because I needed just ONE PAGE a Landing Page and the alternative then and now are focus on more... Square Space looks great, but their landing pages are not efficient (for me); WordPress or hosted Drupal were way more vs what I needed and I needed up always asking a developer to build what I needed...until last week. By accident, I landed on Instapage.com and since then I have been working on it by my self, adjusting my landing pages and campaigns in the must simple way and without compromising power or quality. The authoring tools are intuitive, the templates are attractive and the support was amazing the first time I needed. I highly recommend it for small business, personal projects or experimental initiatives. I haven't explored any enterprise feature at Instapage, because I haven't had the need, but for all of the above looks like the right tool to create, publish and manage your marketing communications to multiple audiences. Pros The authoring tools are intuitive, the templates are attractive and the support was amazing the first time Cons haven't found an important issue. So far just adding fonts or advance customization require more coding and is not as automated as the rest of the app Review Source Juan Carlos V. CEO Used the software for: 2+ years ### "One of the best landing page creators I have worked with. " April 16, 2018 5.0 Very easy to keep projects organized and therefore it saves me a lot of time when it comes to generating reports. Pros Easy to use, no coding required, easy to integrate with multiple platforms including, AdWords, Facebook, Analytics, Zapier, and many more. I love the fact that you can edit the Mobile version of each landing page. Instapage gives you full control and there is no limit as to what you can design. Very robust platform. Cons Some of the features are reserved for the higher plans but nonetheless, the basic plan works great. Review Source DC Dave C. Business Creative Used the software for: ### "How to avoid looking like an idiot " July 29, 2015 4.0 If you do client work and you're using the popular page building software \[rhymes with Schmeed Schmages\] it is inevitable that once you complete page construction your client WILL call you or send you an email with a message that goes something like this: "It looks great, but can you just add THIS right HERE?" Or, "will you move THIS over to THERE?" You cringe as you explain that you cannot (perhaps because your client insisted on using, \[rhymes with Feed Cages\]. You explain that you're dealing with a template with very little flexibility. And though it was created by nice people with effective marketing, at the end of the day, you end up looking like you can't take care of your client; and your client feels like she didn't get the page she really wanted. (And by the way, if you're building pages for yourself, the same thing happens. You simply have these conversations with yourself. Then people think you're crazy. Thus the commonly heard phrase, "This landing page software is driving me crazy"). Instapage isn't the perfect service. They do seem to have some growing pains. But they are also willing to be open about them, and most importantly work to fix things when they go wrong (Hey, folks... things always go wrong. It's in THOSE times when you really get to see what a company really is). That said, with Instapage you can add whatever elements to your page that you desire, wherever on the page you please. Don't get me wrong the Instapage templates look great out of the box but realistically we always want SOMETHING more or just a LITTLE bit less. (For example, instead of using the footer copyright section as a paragraph for additional info, you can simply add a new paragraph element). In short, I'm using Instapage for opt-in pages. I also like Instapage enough for building my homepages, too. I recommend others to use Instapage (they even pay me to refer others with or without a "SuperDuper" account level. And, better still, they pay quickly). If you want less cringing and crazy talk, you should use Instapage, too. + EASE OF USE would switch to 5 Stars if UNDO worked like most document programs (when working w/text). Instead, it reverts entire text box to the how it was prior to altering. And UNDO can take a bit long to function which may have user hitting UNDO multiple times. CUSTOMER SERVICE could move to 5 Stars soon: They are implementing an instant chat option. Kudos to Instapage for the upgrade. Review Source Tom S. Marketing Manager Environmental Services Used the software for: 1-2 years ### "Great overall, but would love extra features for the price" January 25, 2017 4.0 I'm happy overall with how it is performing. Pages are very easy to design and it links well to Infusionsoft. I'd love it if we could use our own domain name rather than www.xxx.ourcompany.com. Our connection has dropped out a couple times and we had to re-link every button back to Infusionsoft which took a while. Hopefully this doesn't happen again. Overall we are happy with how it's going. Pros Easy to design, links to Infusionsoft Cons Connection to Infusionsoft dropped off a couple times, support was not as quick as we would have liked and so we were down for over a week. We were reimbursed which was appreciated. This cost us a lot of business so hopefully this doesn't happen again. Would like more features for the price. Review Source Ryan H. Marketing Director Marketing and Advertising Used the software for: 2+ years ### "We used to love Instapage" December 30, 2019 5.0 Things were going great until the "it's not you, it's me" breakup they gave us. Pros We had a great relationship with Instapage and used it as our default for every landing page we ever built. Cons They changed their pricing model and even though they did a lot of research and interviewed their customers but after all of that went a direction that basically threw all of their loyal customers to the wind. Sure it might have been necessary but we had to end our relationship there. Review Source Julian P. Internet Used the software for: ### "Finally! A landing page platform that just works!" May 12, 2015 5.0 I was looking for a platform to use to make a landing page for my website and was just completely frustrated with all the options out there. I saw an ad for Instapage on Facebook one day and even though I was reluctant to try it (because I thought it would be just like all the other platforms I've tried before) I gave it a go anyway. And boy am I happy that I did. Within minutes I saw the potential of what my website could be. I saw that it could be more than just a simple "landing page", but instead, a beautifully designed site that conveys all the content I want it to and more. The software that the team at Instapage have developed is nothing short of amazing! I've been using similar website builder tools for years and have not come across anything as user friendly and dynamic as what Instapage is. With a little bit of creativity and hustle anyone can create an amazing website using Instapage. My website took me about a week to make from scratch and when I show people the final result, their first question is always "how much did that cost you to make?". When I tell them "virtually nothing, and I made it myself", their next question is "what's that platform called again?". Give Instapage a go today! I guarantee you wont regret it. The platform is so easy to use that I'm even considering adding website development as an additional service to my business! Pros \- Ease of use when adding elements - Guides to align elements - Simple to use admin dashboard - Easy publishing Cons \- No ability to edit font size of text when editing in the new mobile workflow feature Review Source VR Verified Reviewer Regional Digital Provisoning Manager Marketing and Advertising Used the software for: 1-2 years ### "Create Single Page Sites Almost Instantly...Almost" November 30, 2018 5.0 Instapage allows you to shorten the amount of time it takes to go from concept page to live page. With easy drag and drop editing and templates, it allows team members who may not be HTML experts to create appealing and functional pages. Definitely saves time. Pros Instapage is one of the easiest landing page tools currently available. If you know how to use software like Microsoft PowerPoint, then you're likely to be comfortable with Instapage. Users can get started with a template or build from scratch with both desktop and mobile versions. Published pages also have built-in analytics and can send notifications when forms are submitted through the page. One of the best parts of the SaaS is the interface. It's clean and simple and very intuitive. And if you need advance customization, HTML is available as well as an option for creating content but in a limited capacity. Cons Firstly, there's no table preview, just desktop and mobile. The size in between is still very important and should be dealt with specially. Secondly, there's no full HTML/CSS view for the existing content on the page. While you do have access to put content into the HTML head, body, and footer sections, there's no option for seeing the HTML or CSS code that makes up the full page for editing purposes. Review Source GC Graeme C. Growth Marketer Financial Services Used the software for: 1-2 years ### "The ultimate tool for increasing online conversions" January 14, 2023 5.0 Pros Instapage is an essential tool for any business looking to increase their online conversions. The ability to create high-converting landing pages with ease and a wide range of customizable templates, A/B testing, and analytics allows businesses to optimize their landing pages and improve their conversion rates. It can help businesses to create a great first impression and convert more visitors into customers. Cons Instapage is an outstanding choice, with no negative aspects to report. Review Source VR Verified Reviewer VP Operations Financial Services Used the software for: 6-12 months ### "Instapage is fading" October 3, 2018 4.0 It's okay to start with as the simplicity keeps the user focused on making a bare-bones yet functional page or series of pages. There are several other platforms that have much more to offer at the same price point which also matches the ease of use Instapage offers. Pros The platform is easy to use due to the drag and drop features. This makes building an aesthetically pleasing webpage easy. Cons The mobile responsiveness was terrible and required a lot of tweaking and in some instances, I just turned it off completely. Customizing forms is difficult as well. In order to incorporate some basic functions the user will need to have more than a basic understanding of html which is a drawback. Review Source CC Carmen C. Marketing manager Health, Wellness and Fitness Used the software for: Less than 6 months ### "Charge scam" October 1, 2019 5.0 Love the program hate the customer services and the way they tricked me. The price is way overcharged 100+$ per month, and if you accidentally select 12 year subscription after 2 week trial, you get charged the whole year! “As requested, I've canceled your account at period end, October 22nd. There is nothing to worry about as you will not be charged again, but you still have access to your work until that date. Please note that according to our Terms of Service there is a 24 hours refund policy, which means that only refund requests made up to 24 hours from the charge date are eligible. I am afraid that in this case, the refund request is not compliant with our policy.” I received this response after I emailed them on the 22 to cancel my subscription (you can’t manually do it yourself) and they acknowledged my email but charged me anyway. 3 days later I saw it on my account and wrote to them asking why they took my money and this was their response. Pros Software is easy to use, easy to set up, nice blocks and features, simple and speed optimization applied. Cons Customer services is awful. After the free trial they automatically take your money even if you decide to cancel (which they say you can cancel at any time, untrue). You have 24 hours after payment is made to claim back your refund. If you didn’t notice then they keep your money and refuse to refund you because of their “policy”. That is a user scam. Reason for choosing Instapage Easier to use and had a free trial to test the service. Review Source VR Verified Reviewer Head of Digital Marketing Political Organization Used the software for: 1-2 years ### "Best Solution for Landing Pages" July 25, 2019 5.0 Pros It's hard to pick one thing that I like most about Instapage, because there are just so many great features. They have fantastic integrations with so many other platforms. One of the main selling points was that they included integrations with the specific tools we use. Some of Instapage's competitors could only offer integration solutions like WebHooks or Zapier (as opposed to DIRECT connections). Cons The price is fairly steep, especially when you get an Enterprise level plan. That said, I believe it well worth the price. Compared to Unbounce, and LeadPages, Instapage is a bit more expensive. Review Source BM Beatriz M. artesa Arts and Crafts Used the software for: 6-12 months ### "Avaliando ferramentas" February 24, 2023 5.0 Pros Foi fácil demais aprender a utilizar este produto. A facilidade que os nossos funcionários tiveram de aprender em como utiliza-lo foi ótima. A implantação dele em nossa empresa foi algo maravilhoso. Cons Há algumas partes no software que são complicadas, mais nada que não tenha sido possível resolver. Review Source bL beverly L. marketing Computer Software Used the software for: 2+ years ### "Essential tool for campaigns, easy to use" June 2, 2022 5.0 Positive experience. Works well and helps me get campaigns out quickly. Pros Ease of use, great customer support when I don't know how to do something Cons Price. Wish it cost less -- we're a heavy user so wish I got more pages for the $$$ Reason for choosing Instapage ease of use and their support was great Review Source Brandon M. Creative Strategist Used the software for: 6-12 months ### "Great Landing Pages, But Google Penalty Possiblities" June 5, 2018 3.0 Fast, Clean, works how it should, but doesn't tell you all the behind the scenes changes that are happening on Split testing with Google AdWords, thereby confusing the process and penalizing the user. Pros The form builder, templates, images, graphics, call to actions all updated to today's standards, relevant, clean, and look great. Easy to learn, easy to connect to domains, and really great pricing given all that is out there. Cons I'm not a fan of how the split testing impacts Google when using these with ADWord's accounts. Google has stopped giving favor to most landingpage builders who aren't attached to an active site or blog. So if you are using this slowly, you won't get the Organic SEO love, or the great conversions and high placement on AdWords because Google will know this landing page system is running an Algorithm to try and learn what they are doing, and it actually hurts google crawls and learning how to actually serve your ads to an audience because of these changes. Review Source jG junior G. Psicólogo Medical Practice Used the software for: 2+ years ### "positive review" November 28, 2022 5.0 the resource has helped me due to its dynamism and has contributed in several aspects to my work. Pros easy to use and that present a very good quality. Cons What I least liked is that some moments there is a limitation of some resources. Review Source David K. CMO and Co-founder Publishing Used the software for: 1-2 years ### "My favorite - much more than just landing pages" July 27, 2015 5.0 I've used Instapage for several businesses and it's made my life a lot easier (and profitable). Just testing out different versions of a page on the fly (not just A/B but 5-10 different A-M pages is typical for me) helped me figure out what CTAs sell and what not so much. I'm not a designer or coder, so I thought I'd be lost. But not at all - Instapage has a section for HTML, section for JAVA; etc. I just pasted in the code - done. It's basically my favorite toy right now (except it actually helps in business. So thank you, Instapage, for being there. Pricing is cool, too (I sat on the free versions for a while, but once I got the paid account and started creating unlimited pages - whole other level). Pros Very easy to use, especially for non-programmers/designers. Unlimited pages with paid account. Very easy to test different CTAs, design elements, etc. Cons For some reason, can't delete the first version of a page (the A). Review Source VR Verified Reviewer Head of Online Marketing Computer Software Used the software for: 6-12 months ### "User-friendly and highly customizable" December 10, 2019 4.0 Overall my experience was great, and now they are integrating with even more important software, so it’s getting even better. Pros I loved the liberty the builder gave us, and yet how intelligently we could apply certain elements across all landing pages. Cons There was a time during which some features were a bit buggy - like the font would change automatically, without a reason, when we were writing on the page. Or there were some silly limitations when placing images at the edges of the strip, but other than that we always had a lot of flexibility Review Source VR Verified Reviewer Marketing Manager Computer Software Used the software for: 1-2 years ### "Simple to use and all but.. completely worth the money? mmm not 100% sure (unless you use basic)" January 18, 2018 3.0 Simple to use and have the ability to A/B test everything Pros It's very easy to use, straight forward. It gives you options to A/B test with more than two version and it gives you data on it. Cons Features and functionalities are low or if they exist they charge you more. Who knew that integrating the AdWords would result in having to billed annually!) Their support team is the "if I can't recreate the problem, it doesn't exist" type. If you add users, you can work on the same page but you can't even publish or update because you don't have permission to it, if you want that permission, you have to pay extra! - It's simple to use within their features but after that, be ready to pay extra for pretty much everything. Review Source SK Stephen K. Manager Computer Software Used the software for: 1-2 years ### "They just increase their price by 200% " December 11, 2019 2.0 I will not recommend this web site to anyone. They have the worst service ever. Many times our server and our domain was down without any action from the company. Pros It is easy software to use but they have worst business practices. Their software is OK. but they are very unprofessional Cons They just selected few of their clients and increase the price by 200%. This is not a professional business practice. They think they are the best . But there are so many other options out there. They want you to pay few thousands of dollar to capture your leads. Review Source Response from airSlate January 7, 2020 Hi Stephen. I am sorry for your negative experience with our service :( We launched two new products because of the user feedback we've collected over the years and the state of the market at this point. There are indeed other landing page builders out there, but none offer the same post-click optimization for your ads the way our service does. Regarding the uptime, we have a 99.6% uptime in the last few months; you might have been unfortunate to hit that 0.4% time frame when the servers were down. I hope you get some great results from your landing pages in the future! KB Kelsey B. Firefighter/IT Support Public Safety Used the software for: 1-2 years ### "Great Templates, Easy To Use" January 22, 2019 5.0 My overall experience with Instapage has been a rewarding one, as Instapage has proven effective for my organization on numerous occasions. We will definitely be a repeat customer every time we need a landing page for any purpose. Pros The thing I like most about Instapage is its ease of use. It is extremely easy to develop an a professional looking landing page that serves almost any need that our organization has ever had. From the multitude of features to the good looking pre-designed templates (which are very easy to modify), Instapage has enabled our organization to utilize landing pages for a wide variety of events and purposes. The cost is also very effective; definitely much cheaper than a lot of the competitors. Cons My least favorite aspect of Instapage would have to be the mobile development portion of the service. I have noticed that when I develop a landing page in desktop mode, I have to modify the desktop version to make it mobile friendly once I switch to mobile view. It would be much better if I could develop a desktop version and a mobile version, separate and apart from each other. Review Source CT Collin T. Marketing Computer Software Used the software for: 6-12 months ### "Fantastic, Comprehensive, and Easy-to-use software for non-developers" June 1, 2022 5.0 Pros As a marketing professional with minimal developer experience, Instapage is very easy to use right out of the box. The interface is intuitive and features most of the things I'd want in a landing page tool. The customer success managers are excellent and very helpful as well. Cons While Instapage is very easy to use, the downside is that some things are oversimplified and less customizable. For instance, adding custom code has less flexibility as you can't edit the page directly in code, you only have the option to add HTML/CSS in page settings (and not directly into the page code). Review Source AC Antony C. Global CRO Manager Computer Software Used the software for: 1-2 years ### "The best tool for landing pages " June 1, 2022 5.0 Pros The A/B test feature helps me a lot to increase the conversion rate of the landing pages. Cons I don't have negative feedbacks regarding the tool until now. Review Source KP Katie P. Director E-Learning Used the software for: 1-2 years ### "Great software but price increase was enough to make me leave" May 24, 2019 5.0 Disappointing as a long term customer to be forced to leave and move all of my pages to another better value (and it turns out better quality as well as cheaper) software provider. Pros Ease of use Professional quality look for finished pages Flexibility in design Cons Lack of some basic shapes and designs in page builder Added functionality was probably good for some people, but I didn't need it, yet was forced to increase my subscription - it pretty much doubled. I should've been able to stay on the plan I originally signed up with and had been with for 2 years already. All other software services maintain the contract you signed up with even though they might adjust their future payment plans and update the software. Review Source VJ Valerie J. Principal/Bookkeeper Used the software for: ### "I Studied Latin" August 10, 2015 5.0 And we dead language types aren't known for our tech prowess. Since no one speaks Latin, I am now a bookkeeper. (Shocking! I know.) I got a domain so I'd have a professional email address. Since I had the domain, I should have a page, right? I tried using the webpage builder that came with my domain. It looked like a (bad) crafts website from 2004. There were mistakes I couldn't fix. Then I remembered the email from Instapage asking me how it was going since I hadn't published a page - I'd signed up at some point, before I got the domain. And that was the start of their hand-holding and gently nudging me into a page that is not an affront to most people's aesthetic sensibilities and one that does what it should from a marketing perspective. Along the way I got answers to my questions AND suggestions for things I can do. But, in stages, as to not scare me away. And they didn't make me feel like an idiot. There is a reason I am a bookkeeper and not a web developer. They use some magic that lets them see my page and they made suggestions based on what I have or haven't done yet - including things I didn't know I could or should do! It's like having a smart, helpful big brother who knows what he's doing helping you because he wants you to succeed. My goal was to park a minimal page at the domain. What they helped me make, is far beyond that. (Most of the help was after the basic page was laid down!) I don't feel like Instapage wanted to take my money and that's it - they want my site to be the best it can be, which isn't only great for me, it's smart business for them. I quickly exhausted my start-up capital of $1.75 so I was hesitant to sign-up for a monthly plan. But, it's already proven to be my best investment, yet! And, now I am assured they will stick with me as my needs grow with my business. As I navigate through this new language that comes with working in the cloud, alone, if everyone is as great as Instapage has been, I will be just fine. :) Review Source VR Verified Reviewer Social Media Marketing Manager Used the software for: 1-2 years ### "Good for landing pages - bad for your wallet" July 31, 2018 3.0 Pros I love the easy way Instapage helps you to make landing pages that convert. Their templates are powerful, and the drag and drop system is so easy that anyone can use it. Plus, you can make different versions for mobile vs desktop. Cons The interface for creating the mobile page is terrible. It takes the desktop version and allows you to rearrange it, but you can't make changes. Then, when you go to the desktop version and make a change, everything is messed up again in the mobile version. Oh, and the product is a ripoff. It used to be a fair price, then they doubled their rates and threw in a bunch of new features that no one wanted. Review Source Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.