# Page 6 | Instapage Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Page 6 - Is Instapage the right Landing Page solution for you? Explore 365 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/141695/Instapage/reviews

---

Instapage

4.5 (365)

[View alternatives](https://www.capterra.com/p/141695/Instapage/alternatives/)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

* * *

Last updated April 14th, 2026

# Page 6 - Reviews of Instapage

## Showing most helpful reviews

Showing 126-150 of 365 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

VR

Verified Reviewer  
Founder  
Marketing and Advertising  
Used the software for: 1-2 years

### "Instapage: The Dominant Landing Page Creator"

December 22, 2018

4.0

My go-to tool for creating landing pages for my clients.

Pros

\- Ease of use is incredible. -Functionality to create either a basic or sophisticated landing page. -Cleaner user interface than competitors.

Cons

\- Pricing is a little steep especially on the month-to-month plan.

Review Source

ES

Ed S.  
CVO  
Marketing and Advertising  
Used the software for: Less than 6 months

### "Elegant and powerful Langing Page platform"

May 7, 2022

5.0

Elegant platform with the best, simplest and clean UI/UX out there and it was a pleasure working on the platform

Pros

The ability to run paid ads and direct prospects who click to dynamic content driven landing pages in perfect alignment with the ad they clicked on is so powerful and increased conversion and therefore driving the price per lead down and generating higher quality aka better qualified leads that our sales reps really appreciate!!

Cons

Bluntly put, the price point. It's an amazing platform and the monthly commitment to have amp pages included in the package is much higher than other platforms and having said that it's not a true comparison because those platforms don't typically provide the dynamic content functionality when running paid ads which is full value for the money and so you're use case, IMHO, must include paid advertising to justify the increased spend

Alternatives considered

[Unbounce](https://www.capterra.com/p/145639/Unbounce/)[ClickFunnels](https://www.capterra.com/p/156583/ClickFunnels/)[Leadpages](https://www.capterra.com/p/203635/Leadpages/)

Reason for choosing Instapage

Dynamic generated content running paid ads

Switched from

[OptimizePress](https://www.capterra.com/p/149011/OptimizePress/)

Functionality and features and it being a cloud based platform

Review Source

MS

Mark S.  
  
Internet  
Used the software for: Less than 6 months

### "Awesome product"

July 16, 2015

5.0

I am a non techie, non geek and wanted a simple. easy way to start an email lead page. I needed a site that just worked, had templates with great designs & was just plug n play. I found Instapage. I have to say it is awesome. I found a template i wanted and started to make the changes I wanted. The site was very intuitive, it integrated easily with Mailchimp. Within an hour, I had a really cool, fully functional lead page to capture email addresses for my new service. I had a few questions, I emailed in and had prompt replies from customer care. The site loads fast, has the ability to do split testing, add video, images, and all sorts of other things. But the most important thing to me is that it looks 100% professional, like a website designer has developed it. I would happily recommend it to others. great product and great service...

Pros

ease to set up, speed to get going, tons of templates to use, great customer care, speed the site loads, very easy to change things, its very use friendly, can add video ,images, integration with mailchimp

Cons

the only thing is I would have liked the mobile version to be a tad better... when you create a desktop version, it automatically builds a mobile version which is great.. but some of the text needs to be re configured.. you cant add any new things to the mobile version... but it still works great...

Review Source

VR

Verified Reviewer  
Lawyer and Notary  
Executive Office  
Used the software for: Less than 6 months

### "Integration of tools and good service."

September 18, 2019

5.0

For the moment I liked it and I found it very useful, it is a tool you need to have in your work to provide a better service, it is very good.

Pros

It is a very fast and useful tool, I can create in a short time my own landing page as I prefer and fits perfectly to my work. You don't need to be an expert and have previous computer knowledge. to be able to use it, the best thing of all is that it is easy to access and can also be carried in a mobile way. Instapage gives a free trial that lasts several days, that's how I discovered little by little its use and great functionality, the integration of some tools seems to me quite well and its domain and templates the same, I love it.

Cons

It is a little simple, very useful but sometimes it becomes a little basic, it would be good to innovate a little more.

Review Source

Monnel E.  
T-Shaped Web Marketer, All-in-One Writer, Remote Team Management, and Project Manager  
  
Used the software for: 2+ years

### "Easy to Use Landing Page (even for Beginners) "

February 15, 2018

5.0

Easy to use and Value for Money.

Pros

Creating landing page can be a daunting task especially for non-coders like me. This tool just makes everything easy. It's drag and drop. Template designs are easily replicable even if you're not a master web designer.

Cons

I think the company can give more features for their Core Plan. I'd like to see more analytics feature. It's what makes landing page creator a landing page creator. Designs and data.

Review Source

VR

Verified Reviewer  
TEAMLEADER  
Computer Hardware  
Used the software for: 6-12 months

### "Instapage powerful work tool"

April 24, 2021

4.0

with ease of use, costs are avoided with the hiring of a specialized employee to create pages, anyone can use this software.

Pros

Great tool for creating quick and appropriate landing pages! Instapage makes the construction of pages a simpler process, making it easy to create dynamic pages for different advertising campaigns, which generated a considerable productivity gain.

Cons

The lack of page migration to new systems.

Review Source

Rajesh C.  
Project Manager  
Information Technology and Services  
Used the software for: Less than 6 months

### "Instapage review and open feedback"

June 7, 2022

4.0

It is good. I am running my business and generating good revenue from my business

Pros

Easy to build web pages and deploy within a day. For marketing agencies this is good to design a webpage for our campaign instead of PPTs

Cons

Data Import - I personally feel we need to work on quality check and performance test while uploading bulk data.

Reason for choosing Instapage

Searched on Google and this was the first on my search page :)

Review Source

VD

Vaibhav D.  
Digital Marketing Specialists  
Information Technology and Services  
Used the software for: 6-12 months

### "Drag and Drop Landing Page Creation"

August 22, 2022

5.0

Pros

Easy to use Drag and Drop page builder. Was able to create quick landing pages for email marketing and other paid campaigns. Easy for integratiing other apps.

Cons

Expensive than other alternative tools. Other landing page creation tools like LeadPages etc have much cheaper plans for small businesses

Alternatives considered

[Leadpages](https://www.capterra.com/p/203635/Leadpages/)

Reason for choosing Instapage

More integration options with other apps.

Review Source

CD

Cosimo D.  
freelance  
  
Used the software for:

### "True customer support becomes customer love"

August 23, 2015

5.0

What if you get the most awesome software for doing a certain thing, that kind of thing which can get ultra-personalized and needs to be tailored, and you find it. What if this software does everything it can to make your work faster and easier, and even help new ideas pop up, so you make better decisions, get more clients and earn more, create value in the end. So you find this software and get all excited, do your work, in this case, landing pages. You get them rolling, get the first results, make more and better, you start wanting more, become hungrier for more. Unfortunately, you need that one button, that one function, which is simply not accessible from the menu buttons which you used so far to build complete and reliable landing pages and forms, so what. Do you just give up? Thinking "Yes, I may suggest to them to add this one thing and hope it happens". No, you contact Instapage support, explain your situation and not only support helps you implement it, they do what it needs to make it WORK! How awesome is that, its like buying not just a product but a real service too! When I say real I mean a prompt response, always on point, never just saying google for this and that, or read/learn this. My experience with instapage support has ADDED VALUE to my work and experience, has made me learn new things, made me think in new ways new ideas in web development. That is extremely crucial and makes a difference. If you need landing pages, look no further.

Review Source

GD

Gilles D.  
Founder & Growth Strategist  
Marketing and Advertising  
Used the software for: 2+ years

### "The landing page builder I turn most often too, but not necessarily the best"

March 10, 2019

4.0

Pros

Instapage is easy, simple and straightforward - while still offering everything needed to setup effective marketing (cookies, pixels, analytics, integrations). It works with blocks, which are pre-defined sections you can easily customize with dragging and dropping copy and creative.

Cons

Instapage is perfect for standalone landing pages you'd build for specific audiences, marketing experiments or PPC campaigns because those contexts tend to not require you to really dive deep: it doesn't have to be perfect, it has to be good enough. Unbounce, for example, offers more possibilities in terms of customization, and more resembles a real website builder. I also think Instapage is relatively expensive, though I also have to say the team has been adding more and more value (templates, blocks) while maintaining the same price point.

Review Source

Aaron D.  
Operations Manager  
Machinery  
Used the software for: 6-12 months

### "Best Landing Page Creator"

September 17, 2015

5.0

I needed to create landing pages for my company and be able to track the progress and overall submissions to the campaigns I created. This tool is the easiest to get started with making organized pages with graphic, HTML, analytics and email service integration. I have never been happier with an online platform to make quick web pages for.

Pros

Easy to use editor, drag and drop functionality, simple menus to navigate, A/B Testing

Cons

Some layouts change when going between mobile and desktop views

Review Source

LW

Luke W.  
Head of Marketing  
Sports  
Used the software for: 6-12 months

### "Great product "

June 30, 2023

5.0

Great!

Pros

Easy to use, helps us create good landing pages that convert.

Cons

Can be tricky/time consuming to set up with our brand guidelines. Once set up though, easy to implement.

Review Source

AG

Alicia G.  
Community Manager  
Computer Software  
Used the software for: 6-12 months

### "Great product, not so great support. "

January 25, 2017

4.0

It's ridiculous the amount of effort and time I have spent trying to make someone take our problem seriously, to the point that our CEO emailed customer support about it. There seems to be a lack of communication within your support team. Had people giving me a copy paste of a solution that someone else had sent to a different problem, had to send tons of screenshots of the same as well as the same information over and over again because the people I had been talking to seem to have forgotten about the issue. It has been really a terrible experience! I don't know how to exactly describe it. But if we put aside this terrible experience, I really like Instapage...

Pros

Almost everything! a few things here and there but overall, it's great.

Cons

Support team.

Review Source

VR

Verified Reviewer  
Senior Marketing Manager  
Staffing and Recruiting  
Used the software for: 2+ years

### "The best landing page builder tech companies"

August 11, 2018

5.0

Pros

Instapage is much easier to use than its competitors, and the drag and drop builder can do so much more than the others as well. They have a ton of integrations and it's a really smooth workflow. We tested multiple vendors and Instapage won by a longshot.

Cons

The one downside is that most of the self-serve plans cap you at 50 live pages. For a small company or startup that's not a problem, but if you need lots of pages you'll have to pay more.

Review Source

Nikhil W.  
Web Developer  
Media Production  
Used the software for: 6-12 months

### "Convert your ads now!!!"

December 29, 2019

3.0

1) With this software I not only understood various concepts in advertising but also helped in click rate through ads

Pros

1) Digital Marketing hasn't been as easy as it can be with this software and truly speaking the collaboration and ad targeting is a great deal

Cons

1) Customized plans are a bit overpriced and when asked to take certain plans the costing is much higher for small scale industries

Review Source

AR

Adam R.  
Chief Jobs Officer  
Professional Training & Coaching  
Used the software for: Less than 6 months

### "It's like Pop Rocks for Serious Business People"

January 25, 2017

5.0

I was going to send a letter to them. I still will. This service is insane. Finally, I am able to do real testing, in a sexy way. I have used your templates to create customer journeys, test messaging, better identify my customer's needs. And, it's easy...even for a technophobe like me. I love Instapage! I'll shout it from the rooftops. I don't care. Okay, maybe a cloyingly sweet review. But, deservedly so...look at the metrics. I use Google Analytics and HubSpot and was able to see a 12-15% conversion rate over the last 12 months. With Instapage I have been averaging a 40-65% conversion rate and on one of my sites, I have seen that conversion rate in the mid-90's. What? What the what?! Ya heard. Testing, changing, surveys, journeys...it's all been a snap and it looks extra pro say my customers. It's like strapping my sites to a rocket ship and launching them into outer space. Success! Thank you and your team. Amaze!

Pros

ease of use, flexibility (testing, more testing, speed to implementation, journeys, surveys, touchpoint identification)

Cons

not many, have some small technical issues once and a while. No big deal.

Review Source

Jordan F.  
  
Internet  
Used the software for:

### "Great alternative to Unbounce. Simple Streamlined Powerful and Clean."

May 1, 2015

4.0

The editor is about 90% there. It's effective and mostly friendly to use. The whole experience is nice, friendly, rounded edges, polished and feature packed (without looking and feeling like a power tool)

Pros

Clean, feature dense, Gets your ideas out there quickly

Cons

Building variations and mobile versions is cumbersome

Review Source

Response from airSlate

May 5, 2015

Thanks so much for the review! Our number 1 most requested feature was a way to build fully responsive pages on both mobile and desktop - and we just delivered! https://www.youtube.com/watch?v=N65o1pD0KHQ We couldn't be more excited to bring this technology to market and hope you enjoy how powerful and easy it is to use :)

Cort Tafoya D.  
Marketing consultant  
Marketing and Advertising  
Used the software for: 2+ years

### "Instapage is a sold landing page design and a/b testing tool"

January 31, 2020

4.0

Overall we're satisfied with Instapage and it has helped us eliminate copy and design that wasn't resonating with visitors.

Pros

Being able to clearly compare tests between landing pages is essential and Instapage does this very well.

Cons

When you update the desktop version of the page, the mobile one stays the same. And sometimes we found our mobile page design getting way out of wack for no reason.

Review Source

CE

Claudiu E.  
  
  
Used the software for:

### "Absolutely an All-Round Great Customer Experience"

February 2, 2017

5.0

Hi, I'm Claudiu, I am doing Marketing for a startup Educational Company, and have been using Instapage for the past four months, in response to our needs of getting new learners onboard as well as managing their interaction with our online marketing efforts and giving a great experience with those interacting with our company. So much efforts have been put into Instapage's Customer Service that I cannot even begin to describe - they're responsive, they're precise and they're very supportive along the : Design of Landing Pages / Custom Domain Publishing / Integrations with other Marketing Automation Software such as Autopilot, Twilio, Mailchimp, Integration Software such as Zapier. You will get the support needed to use Instapage at its true potential. I admire the efforts put into the Customer Support by Instapage and warmly recommend it to any Marketing Manager or Social Media Manager because it is a beautiful solution to : Landing Page Creation ( No Coding Needed ); Lead Capture with instant lead notifications right in your email, right on your phone , as soon as someone signals interest in any of your products, you will be sure to be instantly connected to that potential customer. Awesome job, and I can see many Romanians in the Customer Service Department, I am Romanian as well, and all I can say , Good Job Guys !!! And thank you for an awesome product such as Instapage!

Review Source

VC

Victor C.  
Owner  
  
Used the software for: 1-2 years

### "Simple to use. Does everything I need."

July 19, 2017

5.0

Pros

What I like most about the software is that it's very simple to use yet powerful. The templates provided are really great and setting up new landing pages is quick and easy.

Cons

After someone fills out a form there is a "Processing" screen the person sees before they are redirected to the next page. It would be nice to speed up the transition time and do away with the processing screen.

Review Source

JT

Janette T.  
Site Owner  
E-Learning  
Used the software for: 2+ years

### "Powerful and Easy to Use Landing Page Development Platform"

August 1, 2017

4.0

Able to assert my brand and differentiation through the landing pages I created using this platform. Help students and MSMEs to easily create online presence that they can maintain anytime, anywhere.

Pros

Easy to build landing pages on Instapage. Also in maintaining it. As I teach landing page development to other people, it is great to see entrepreneurs finding their way and maintaining their own sites afterwards.

Cons

I hope they can make their platform advance features affordable and give you capabilities to get people on board on maintaining specific landing pages. Rather than limit their perspective on "agency" level only.

Review Source

awogor M.  
Editor In Chief  
Marketing and Advertising  
Used the software for: 1-2 years

### "Products Sell Faster with a beautiful Landing page."

April 3, 2019

5.0

I use their free trial to make a Landing Page for my ebook lead collection and I was able to get numbers of email signups and increased my subscribers.

Pros

Instapage helps you to create beautiful Landing pages for digital products where you pitch your ideas and sales and marketing speech to convince potential customers to buy your product. Instapage have a drag and drop builder that only helps you to select elements without knowing how to write a single code.

Cons

Their homepage information is misleading. I expected to see Pricing on any website so I get a clear idea on what I'm paying for and what I will further be paying for. But it seems Instapage advocate the idea of FREE TRIAL as a marketing speech.

Review Source

Tom B.  
Founder  
Real Estate  
Used the software for: Less than 6 months

### "Watch Out "

February 21, 2020

3.0

Instapage is a marginal product and their billing practices are horrendous. Stay away.

Pros

The software itself was ok, I used it to create landing pages for lead capture. the ease of use was reasonable, and it didn't take long to figure out how to build a decent landing page for lead capture

Cons

My biggest problem with this software is the customer service and billing practices. I paid for 12 months upfront, ended up using if for only 6 months, by after 12 months they billed my credit card for another year at nearly double the rate. They hide behind a 24-hour cancellation policy and will not refund me nearly $2,000 in charges for a service I don't use. Contact me if you have had a similar problem.

Review Source

Andrey R.  
Marketing Business Development Manager  
Marketing and Advertising  
Used the software for: Less than 6 months

### "Instapage makes your life better without web devs"

April 30, 2019

5.0

Making landing pages by myself faster without relying on the web devs.

Pros

The builder of Instapage is with very cool, easy to use with a drag and drop interface, and I'm able to do A/B testing very easily.

Cons

It would be great if the user is able to edit an image with more filters and effects.

Review Source

VR

Verified Reviewer  
Promotions and Marketing Manager: Magic 94.9, 105.5 The Dove, 107.3 The Eagle  
Publishing  
Used the software for: 6-12 months

### "Instapage is not like speaking a foreign language..."

November 20, 2018

5.0

Pros

This program is easy to use and the pages you create are highly customization. Unlike other platforms, this is very user friendly and helpful in keeping clients satisfied.

Cons

The customer services is really lacking, so be ready to learn on your own through trial by fire.

Review Source

Similar Products

Featured

## Related categories

[Landing Page](https://www.capterra.com/landing-page-software/)[Personalization](https://www.capterra.com/personalization-software/)[Campaign Management](https://www.capterra.com/campaign-management-software/)

## Send me user reviews about this product

### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.