# Page 2 | Instapage Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 2 - Is Instapage the right Landing Page solution for you? Explore 365 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/141695/Instapage/reviews --- Instapage 4.5 (365) [View alternatives](https://www.capterra.com/p/141695/Instapage/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated April 1st, 2026 # Page 2 - Reviews of Instapage ## Showing most helpful reviews Showing 26-50 of 365 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use KB Kuo B. We Marketing Associate Real Estate Used the software for: 1-2 years ### " I'm honing my web marketing skills with this tool, and it's a vital part of our future strategies" October 20, 2023 5.0 Very good, it will continue to be part of our future strategies. A few weeks ago, I encountered issues with my landing pages not being live due to the absence of a CNAME record for my subdomains. Instapage's customer support team informed me that to host my landing page, a CNAME record pointing to Instapage's server, specifically secure.pageserve.co, was necessary. Although the problem wasn't resolved instantly, I was provided with valuable information about the source of the issue. Armed with this knowledge, I was able to contact my domain registrar and resolve the problem effectively. I'm thankful for the guidance provided by Instapage's support team, as it enabled me to take the necessary steps to rectify the situation. Pros Certainly, based on the detailed features section I previously mentioned, I would like to summarize my experience with Instapage. The platform offers exceptional quality and user-friendly operation, making it an excellent tool for creating landing pages, even for individuals without a technical background. Additionally, I am particularly impressed by the outstanding customer support provided by the team, who have proven to be truly amazing in their assistance and service. Instapage's combination of high-quality features and excellent customer support makes it a standout choice for anyone looking to create effective and visually appealing landing pages. Cons While I wouldn't categorize it as a dislike or weakness, I do face some personal challenges. Being relatively new to Instapage, I find it difficult at times to handle tasks such as custom domain settings and managing DNS records. It's possible that this difficulty stems from my limited experience with the platform. Additionally, from a content editing perspective, I encounter challenges with the mobile version. Adjusting image and font sizes isn't always straightforward, and the arrangement of elements on mobile devices can appear disordered on occasion. These issues highlight areas where further user-friendly improvements could be beneficial, particularly for users like me who are still acclimating to Instapage. Review Source BT Bao T. Web designer Marketing and Advertising Used the software for: 6-12 months ### "Great for AB testing but not good for creative building. " May 4, 2023 3.0 It's okay for me, but I'm happy with it overall due to how much testing we need to do. Pros Testing, analytic dashboard, easy to publish LPs. Cons Not user-friendly when it comes to different types of widgets. Cannot export all LPs' data at once. Lots of random bugs when new features are being introduced. Review Source MJ Mohammed J. Senior Front-end Developer Information Technology and Services Used the software for: 2+ years ### "Easy to use, No need to backend developer to host Landing pages. " July 11, 2023 4.0 Pros Instapage simplifies the process of launching high-converting landing pages, ensuring speed and convenience. It provides a comprehensive range of integrations and tools to effectively track and test campaigns. As a web developer, I value the additional tools and widgets available for custom domains, script insertion, and seamless integration with Wordpress. The platform is designed to be user-friendly, requiring no technical expertise. Despite its accessibility, it offers a rich array of features that enable the creation of visually appealing and contemporary landing pages that seamlessly blend with your website. The abundance of templates makes it particularly convenient for new marketers or those lacking experience in web design and development. Cons While Instapage is generally considered user-friendly, some users with limited technical knowledge or experience may find it slightly challenging to learn and navigate the platform initially. However, the availability of tutorials and customer support can help mitigate this issue. Review Source Sabino Eduardo Q. Freelancer Graphic Design Used the software for: 1-2 years ### "un verdadero impulso para mi trabajo" September 25, 2023 5.0 Pros Instapage ha sido un verdadero impulso para mi trabajo. Su interfaz intuitiva y sus plantillas personalizables me permiten crear páginas de destino atractivas en minutos. Además, su facilidad para realizar pruebas A/B me ha ayudado a optimizar mis campañas y aumentar la conversión. A todo eso se suma su integración con otras herramientas siendo un gran plus. Cons Podrían incorporar más opciones de personalización en las plantillas predefinidas, aunque son geniales, a veces deseo tener más control sobre los elementos para adaptarlos completamente a mis necesidades. Review Source aN andreas N. Teamlead Marketing and Advertising Used the software for: 2+ years ### "You started strong... and lost even more" July 5, 2023 2.0 To be honest, I am disappointed. You guys had fast pages and a lot of opportunity to make things right. After two years there were hardly any improvements and if they came they were hidden behind a HUGE paywall. We all want to make money, however, you guys overdid it a little. Pros Fast landingpage even if you include a lot of big images. It is also possible to design the page however we like. There are no limits in form of colums or rows. Cons A lot of usual stuff has to be customized. Why do you guys not catch UTM Parameters vor example. Why do I need to create a field for that. They are so widely used, why not catch them by default... a lot of your competitors do this. I also have faced a lot of bugs with Zapier. Also here a lost opportunity. This works better with literally any other software I have ever used. Last but not least: Popups..... your designer is not userfriendly at all when it comes to popups... It is a lot of work to use and if you make just one litte change on a button you have to change it everywhere else manually Reason for choosing Instapage Fast pagespeedMost customizable option Switched from [ClickFunnels](https://www.capterra.com/p/156583/ClickFunnels/) We wanted more customizable pages. Review Source AF Aaron F. Product Marketing Non-Profit Organization Management Used the software for: 1-2 years ### "Predatory billing practices, shyster customer service department" February 18, 2022 2.0 First, the product did not deliver results. It's just not very good. But forget that for now. Instapage wins the Olympic Gold medal for the single worst SaaS customer service experience I have ever encountered. They have this dirty practice where they quietly auto-renew your annual plan (for $2k), then give you 24 hours to notify them that you didn't want to be charged, after which their policy states they will not refund you. And, indeed, they do not. Consider that this is a software product, so their cost of delivery is the cost of hosting a website with no traffic. In other words, negligible. Nearly everyone else in this industry offers money-back guarantees, whereas Instapage just tries to keep your money without delivering value. Do not buy this product. Pros The design is pretty and they are good at selling you during your initial adoption curve. Cons The software is not worth the money, but worse yet, the company will find ways to charge you even if you are not using the product. The fact is, the landing pages are slow and they have very poor SEO (meaning you need a different landing page builder for organic traffic, you'd be better off just using that one instead). The builder really isn't that good. Features like heatmaps really aren't that useful unless you're optimizing at the margin for super high-traffic pages, which, unless you're Amazon. probably isn't your use case. Most important: If you want to cancel, you need to 1) remember when your annual renewal is and then 2) email them a month in advance. For a company that specializes in apparently easy user experiences, you can infer that they are deliberately making this as difficult as possible. This should tell you everything you need to know about Instapage's business ethos. Reason for choosing Instapage Thought it would be easier and would work better than a free alternative. The fact is, high-conversion landing pages come from good design, not fancy tools. Just measure your conversion event and move forward. We did not pay attention to the dozens of negative reviews about the customer service and billing process, thinking it wouldn't apply to us. Like everything, when the rubber meets the road, the product ends up being something you want to cancel... and they do everything they can to get your money, even when you no longer want to use the product. Review Source Carlos L. CEO Marketing and Advertising Used the software for: 2+ years ### "My tool of choice for landing page creation" May 26, 2022 5.0 Very good experience. I would recommend it to my colleagues. Pros It allows me to create professional-looking landing pages without coding. The integrations work great to track the performance of my campaigns. It's really easy to set up and use. Cons I wish it had better analytics. Better control over conversion actions on the pages. More design tools. The price is a little high, but I think it's worth it. Reason for choosing Instapage The power of the tools it offered and the recommendation of some of my peers at the time. Review Source JM Jason M. VP Product Health, Wellness and Fitness Used the software for: Less than 6 months ### "A step up from Unbounce" July 10, 2023 4.0 Customer support is stellar. I used chat to get immediate help and they worked with me to resolve the issue. Pros Instapage's visual editor was the deciding factor in going with Instapage instead of Unbounce. Our lead designer was able to quickly create a page that we could iterate on as we tested it. When we tried to create the same page using Unbounce's visual editor, it was clumsy and frustrating. Cons While we are impressed with Instapage's visual editor, the other features can be a little difficult to use or in some cases are missing. For example, it's not possible to reset your AB testing stats. After launching an AB test, we verify it is working in production. Our smoke -testing in production counted towards our AB testing stats, so we had to restart a new test after testing it. Alternatives considered [Unbounce](https://www.capterra.com/p/145639/Unbounce/) Switched from [Unbounce](https://www.capterra.com/p/145639/Unbounce/) Instapage's visual editor was better. Review Source Vanessa Alejandra R. Digital Project Manager Computer Software Used the software for: 1-2 years ### "Easy way to create and manage landing pages" September 22, 2020 4.0 My experience with Instapage has been very good, it simplified me a lot when we design the landing pages of our company and allowed me to follow up with Google Analytics, Facebook and with Active Campaign (our CRM tool) and to be able to identify the leads we receive through the form. I recommend it 100% for those people who are starting to manage their company. Pros What I most like about Instapage is the easy way to edite and create landing pages and to integrate the platform with Active Campaign, Google Tag Manager, Google Analytics and also for installing the Facebook pixel, wich allow us to track campaigns and traffic to the website. Also the support is magnificent. All the times I contacted them requesting for help in my websites, they were very quick, agile and diligent. Cons The less that I like, is the responsive design, for mobile. They generate an automatic design but it doesn't have a good UX design. So, the changes are made on the landing page and are "duplicated" in the responsive design but you cannot edit text or images, they must be do it on the main design of the landing. The editing for mobile should be much more intuitive. Review Source Richard B. Marketing and Advertising Used the software for: ### "Easy to build high performing landing pages for PPC campaigns" April 28, 2015 5.0 General UI is really really solid. I have found the software very easy to use as a non-designer / non-coder and created a number of high performing landing pages. This is gold-dust for me as a PPC manager. I previously just focused on working from within Adwords / Bing Ads / Facebook / LinkedIn / Twitter Ads - and did not touch landing pages. It has really helped me to be able to take control of the full process - driving traffic and influencing conversion rate with landing pages. I just love the flexibility you have over the creation of pages - and felt that unbounce and leadpages don't give you that. All in all love it, recommend it on my blog and will continue to use it for years to come. Pros Very easy to use. Very flexible. Great templates. Fast loading pages. Cons I have found a couple of glitches with a page where an element (form) overlaps 2 sections. I found it nudged all content down on entering some text, which meant I had to pull the form down into another section then back up to reposition it. It would not give me the option to The publishing process I find to have a couple of little bugs where you publish to a custom domain. But not too difficult to get round. I have only tried the template import function once - and it didn't seem to work very well. Possibly the page I chose to import was not wholly compatible. Review Source Response from airSlate April 28, 2015 Thank you so much for taking the time to share this feedback! We really appreciate it and it seriously helps us improve. The form bumping bug has been reported and will be fixed with the next live push. The Template Importer is currently in BETA only and we gave access to our premium customers to test it out and help us perfect the system. We are super stoked to be the first to bring this type of tech to market and we expect to have a fully functional product to ship in about 6 months. If you have any more feedback or find any issues please shoot us a line at support@instapage.com. Again, thank you so much for your time :) Cheers! Alex W. Head of Marketing & Product Internet Used the software for: 2+ years ### "Good product with super BAD reliability" October 8, 2018 1.0 Instapage could be the best Landing Page builder out there but the best UX/UI is worthless if you kill your clients webhooks without noticing. If you really rely on a working product without the fear of loosing leads over night because you didn't check the integration for two days this tool isn't for you. Pros Instapage is super easy to use. You can create well performing Landing Pages and AB-Test with ease and new features are added on a regular basis. We have been using this software for almost 3 years now. Over the time many new and helpful features where added. There is a variety of integration options available which is helpful even though we just use webhooks. Cons Customer support is a nightmare. It is really bad. The webhook integration was changed three times and we as a customer where not informed upfront so we lost a couple thousand leads before Instapage fixed the problem. The last time it happend we had to find a way ourself to get things back running because the response time of the support was too slow and we couldn't afford loosing leads for several days. We adressed this issues a couple times but nothing happend other than basic apoligies. With every update they make you have to fear that all your landing pages and integrations get killed. Review Source VR Verified Reviewer Marketing Manager Automotive Used the software for: Less than 6 months ### "Not a lot for what you pay - lots of glitches. " July 6, 2023 3.0 The product is quite limited for what you pay.Elementor on wordpress does more for 1/12th the cost. Canva nearly does all that instapage offers. Canva seems to be trending in this direction. Can't wait to jump ship. Pros A website landing page tool. I dont really know what is to like about it. So many ways for it to be better but it seems they are content in mediocrity. Cons \- Glitchy drag and drop builder- Labourous building- Limited options and elements- Conversions arent trackable by type of button, link or callLanding pages look awful on modern wide screens or big monitors. Only reactive by pixels not percentages.html code can't be contained within blocks??The main part of Instapage is to measure leads and conversions yet it gives an awful layout of your analytics. Reason for choosing Instapage I sadly picked the first option. Had good reviews. Try others first. Review Source Subash B. Co-Founder Used the software for: 2+ years ### "Develop Awesome Landing Pages at Scale" April 28, 2018 5.0 Easy, feature rich & effective. Pros Instapage helps create stunning landing pages without the help of any developer or any coding experience. You can easily develop landing pages with simple easy to use drag & drop functionality. There are more than enough templates for any industry or requirement - which makes it easy for you to build your landing page with the page content cues already there making life easy. It's easy to integrate with email marketing, CRM & the ilk. The A/B testing feature is nice & easy to take a quick look to see which page variant is doing well. Cons Limited icons & images in the free library. Sometimes making changes to the mobile versions takes a lot of time & is not easy. We cant add elements to visible only in mobile version of the landing page. The support team is not that great, but adequate I think. When a landing page is duplicated - all the setup integrations will vanish & has to be done all over again - which is very time consuming & irritating - especially when the differentiator of the company build & test landing pages at scale. Font types available an be expanded or enable us to upload fonts. Review Source MJ Mathew J. Marketing Specialist Biotechnology Used the software for: 2+ years ### "Easy to use and very effective in lead generation and tracking! " June 4, 2022 5.0 We mostly use this for specific projects or products that we do not want to dedicate an entire webpage to, and that we want to keep specific track of. It makes it really easy to track who is interested in what and what needs more attention. Pros I like that you need no experience to figure out how to use this. It is so simple and straight forward! Additionally, it has a lot of easy integrations and things you can customize to fit your brand. Cons This product is great, but many other software/service providers offer free landing page software. (e.g. MailChimp) This makes it hard to justify the added expense. Alternatives considered [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Review Source Garrett G. Marketing Manager Technology Computer Software Used the software for: Less than 6 months ### "Fantastic way to build landing pages for PPC and other programs" August 3, 2018 4.0 I really enjoy building landing pages in Instapage. They look great and function really well. Again, I just wish they had a native integration with Pardot instead of just hoping people will use the terrible Zapier-Pardot integration as a workaround. Pros Instapage is so easy to use it's almost ridiculous. The pages look great and you can totally customize the mobile versions of each page as well to make sure that everything looks good. There are a ton of options for different "blocks" to place on your pages and you can fully customize anything within a block. I chose Instapage over Unbounce because it was slighly less expensive and I'd read that the featureset is a little more extensive. Cons The one thing that really irks me about Instapage (at the time of writing this review), is that it doesn't have a Pardot integration to directly pipe leads into our Marketing Automation platform. There is a Hubspot integration, but for some reason no Pardot one. I've found articles on setting up webhooks to push leads into a form handler but it doesn't seem to work. Using an HTML-embedded Pardot form doesn't work either as the form doesn't render. I'd give Instapage 5/5 across the board if they would add a native Pardot integration. One other thing I've noticed is that sometimes when you make a large number of updates to a landing page, it can be a bit sluggish before the updates show up on the live page (an hour or more in some cases). Review Source Eric L. Internet Used the software for: ### "Great Customer Service, Super Easy to Use. Has a few limitations" May 4, 2015 4.0 This site is awesome. Let me tell you its so easy to set up a landing page and their templates are amazing. The only problem is that its really built for a landing page only. As in one single page. Would be great to see it incorporate a few more pages so you could build out almost a complete site for an app. Since my product is an app i dont need a dense website but i do need navigation and maybe 5-10 pages. Would be awesome if i could do that on here. Its the only problem i have with the site Pros Easy to use Fast to setup Great looking templates Awesome Customer Service Cons Hard to build multiple connecting pages (even if only a couple) Really designed as a single page builder for one specific product Hard to use if trying to build out a business site for an App. Review Source Response from airSlate May 4, 2015 Thank you so much for the review Eric! Landing pages are generally focused on converting immediately so we didn't focus on gearing the system directly towards multiple page sites; however mini-sites are very useful and linking multiple pages in a funnel is always a great system to test. It is very easy to create a menu system or a "multi-page site" site by simply linking a button, image, or text to another landing page or another URL. We created a demo video for you here that shows you how to quickly do both options: http://screencast.com/t/5fyT2FXxR Also here is a 30 second video showing you how to redirect a form submission to another page or URL (thank you page): http://feedback.instapage.com/knowledgebase/articles/224073-how-do-i-redirect-a-form-submission All of our pages are now automatically mobile responsive as well so you don't have to design each page twice - you can quickly design 5 or even 10 pages and then link them all together and those links will automatically work the same on any device: https://www.youtube.com/watch?v=N65o1pD0KHQ We hope this helped! Thank you again for your feedback :) GV Graham V. Dir. Digital Marketing Financial Services Used the software for: 2+ years ### "The best among all options (I've used them all)" June 7, 2022 5.0 Love using instapage. I wish there were more pages included with the subscription tier we're on (this is it's only weak point). The best usability. I love instapage. Pros Easy to navigate and set up, both from implementation through the later day-to-day use. Love the experimentation (A/B (even C/D/E...) testing) framework. Great integrations with CRMs and marketing automation that allows us to sync the systems. The absolute best design interface and usability, bar none. Usability is my favorite feature after using other tools like Unbounce, which is much harder to use and more limiting and less intuitive and intelligent. Cons Costlier than other options. The experimentation screen is new and, I think, could be improved a bit to streamline, but the core experimentation features are very strong. Alternatives considered [Unbounce](https://www.capterra.com/p/145639/Unbounce/) Reason for choosing Instapage features, usability Review Source Ismaël Huberson C. Founder Apparel & Fashion Used the software for: 1-2 years ### "Instapage " December 25, 2022 4.0 Pros Create landing pages easily without coding, it's possible thanks to Instapage. With its hundreds of templates, it is ideal for any business. Cons Although instapage's service is excellent, they only have one offer. Review Source VR Verified Reviewer Marketing Director Marketing and Advertising Used the software for: 2+ years ### "I can design and launch attractive landing pages in minutes!" May 1, 2019 5.0 In my experiences, Instapage really is a lifesaver when it comes to landing pages and I find myself constantly using the software for most of clients. Pros I love how easy it is to design great looking landing pages that convert visitors into customers. From a marketing perspective, I need landing pages that not only look good, they also need to perform well. Some clients need a very customized branding and look to their landing pages. Some clients need their landing pages to look like other pages on their websites. With Instapage I can quickly visualize our landing page design goals and get feedback on that design from clients in minutes. Cons I always appreciate seeing additional design templates. Review Source CS Cristiane S. Professora Computer Software Used the software for: 1-2 years ### "I like Instapage because it is easy to use and connects me with people all over the world" January 2, 2023 5.0 I use Insta daily to connect with other people, post news, personal photos and videos that I like to share with my friends. Pros Viewing new posts. Easy to use. Integrated with Facebook and google, which makes it easy to input and sync. Cons No. So far it has worked perfectly for me Review Source FP Federico P. Graphic designer Education Management Used the software for: 1-2 years ### "A good landing page software" September 29, 2023 3.0 It has given us the possibility of creating a large number of pages for different products that we work on, courses and other events that require good designs and structure but with quick execution over a conventional website. Pros It's easy to work on. It has a good variety of templates to start working and adapt them to your design needs. Provides good plugins to create interesting and useful pages. Cons Nothing to mention, we had to change the platform after working on it for a while but it was not due to lack of content or features of the platform. Review Source Steven F. Owner Accounting Used the software for: 2+ years ### "Instapage meets my business needs" July 8, 2023 4.0 Has been good to create landing pages with free downloads. Pros Simple to follow layout and process to build landing pages. Page look and feel is quality. Connectivity to WordPress website. Cons Need to integrate MailChimp with Instapage - would prefer for this feature to be included within Instapage. Review Source Mercedes Z. Founder Marketing and Advertising Used the software for: 1-2 years ### "Time saver!! " February 6, 2020 5.0 Instapage gives our developer a break from small site projects and allows for the rest of our team to dive into creating landing pages and learning to customize mini-sites! Pros Instapage allows for our team to quickly and beautifully set up landing pages or mini-sites without having to get our developer involved! That alone is a huge win! I love the drag and drop feature that allows to easily incorporate different widgets, forms, text boxes, etc. Instapage offers a lot of customization features, making it easy to brand the page exactly how you'd like. Another feature I find useful is that you can optimize the page for mobile with one easy click. Cons I have yet to find any cons for InstaPage yet. It has performed well so far and offers exactly what we needed. Review Source John R. President Marketing and Advertising Used the software for: 2+ years ### "The best landing page builder for agencies" December 4, 2018 5.0 Overall, if you're an agency, Instapage is the best option available. We've tried them all... trust me. :) Pros Instapage is the easiest, most scalable solution for agencies. The builder is super easy to learn, the integration with WordPress is seamless, and the ability to duplicate pages for scale and to collaborate with your team and/or clients is industry-leading. Cons There aren't too many cons, but I do wish there was more options for forms and lead notifications. Also, the pricing structure recently jumped up to enterprise-only level pricing which can put a strain on smaller agencies. Review Source Nicolás D. Internet Used the software for: ### "By far the best landing page drag and drop service out there." April 23, 2015 5.0 As a digital marketing consultant and programmer, I used to build multiple landing pages for many of my clients. Back in the day, my process would go as follows: -Design landing in Photoshop -Code html/css -Upload file to server/wp (or worse) -Build landing on services such as leadpages, that really constrain your options in terms of design Then I discovered Instapage, which for me is the only true drag and drop service out there. Instapage allows me to drop anything, anywhere. It is like designing on photoshop and having the code churned straight out, and it's saving me HOURS! Not only that, but it's A/B testing and analytics capabilities are out of this world. I would recommend Instapage to anyone: from programmers and designers looking to save time to business owners looking to save money in professional looking landing pages. Their free trial is good enough for small business. Their first paid plan goes for 19$/mo which is a very competitive price for that amount of value. Pros \-Fast -Reliable -In app analytics -In app AB tests -SEO optimization -Fully customizable -Best in class drag and drop landing pages -Forms -Full integration with google docs, mailchimp and a long etc Cons Being extremely picky: -The way dragging items work was not intuitive for me: you can drag from inside the item, but not from the border. Review Source Response from airSlate April 23, 2015 This is a great breakdown, thanks so much! Our pricing model is actually totally freemium! That means you don't have to stress over a free trial time limit or give away your credit card info before you know that the product works for you. You can edit, build, and test 1 page for 100% free and upgrade only when you are ready! Thanks again! Similar Products Featured