# AB Tasty Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about AB Tasty Software - reviews, pricing plans, popular comparisons to other AB Testing products and more. Source: https://www.capterra.com/p/141801/AB-Tasty --- # AB Tasty Software Review 2026: Features, Integrations, Pros & Cons Last updated on March 13, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. Independent research methodology Capterra’s researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider’s website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/) [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews) AB Tasty ## What is AB Tasty? AB Tasty is the fastest-growing provider of AI-powered experimentation & personalization, helping businesses drive more conversions and revenue on all their digital assets. Turn website visitors into customers, subscribers or leads, while delivering outstanding user experiences. ## What is AB Tasty used for? [AB Testing](https://www.capterra.com/ab-testing-software/)[Personalization](https://www.capterra.com/personalization-software/)[Website Optimization Tools](https://www.capterra.com/website-optimization-tools-software/) Top alternative Featured Overall rating Based on 11 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price €15000 Per Year Free trial available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for AB Tasty?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://www.abtasty.com/&name=AB Tasty) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### AB Tasty 4.6 (11) VS. [4.6 (16)](https://www.capterra.com/p/163491/Pesonyze/reviews/) Starting Price €15000 Per Year Starting Price $225 Per Feature, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.5 (11) Ease Of Use 4.3 (16) Value For Money 4.6 (8) Value For Money 4.5 (15) Customer Service 4.8 (8) Customer Service 4.5 (15) ## AB Tasty alternatives [4.3 (710)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 87% of reviewers rated it above 4 stars [Freshmarketer](https://www.capterra.com/p/226111/Freshmarketer/) [4.4 (25)](https://www.capterra.com/p/226111/Freshmarketer/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 92% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/226111/Freshmarketer/) Highest Rated [Bloomreach](https://www.capterra.com/p/173203/Bloomreach/) [4.8 (56)](https://www.capterra.com/p/173203/Bloomreach/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/173203/Bloomreach/) [Mixpanel](https://www.capterra.com/p/158740/Mixpanel/) [4.5 (146)](https://www.capterra.com/p/158740/Mixpanel/reviews/) Starting price $25.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/158740/Mixpanel/) ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. A/B Testing 4.8 (5) 40.00% of 5 reviewers that rated this feature as important or highly important Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness Conversion Tracking 4.3 (3) 33.33% of 3 reviewers that rated this feature as important or highly important Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads Visual Editor 4.0 (3) 0.00% of 3 reviewers that rated this feature as important or highly important Program to edit text files that renders the content in accordance with embedded markup code such as HTML Audience Targeting 4.0 (2) 0.00% of 2 reviewers that rated this feature as important or highly important Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention Multivariate Testing 4.5 (2) 0.00% of 2 reviewers that rated this feature as important or highly important Create many versions of emails, forms, or actions and gauge which is most effective Split Testing 4.5 (2) 0.00% of 2 reviewers that rated this feature as important or highly important Conduct tests to compare performance across various versions of content (web pages, images, emails, etc.) AB Tasty 27 features Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness Built-in tool that sends an email invitation to customers who have added an item to their cart but left before completing checkout Creation, administration, and evaluation of assessments or tests Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention Display advertising and marketing messages to users based on their browsing history and preferences Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Group campaigns by project, client, or campaign for better management. Personalize delivered content based on characteristics, preferences, behavior or other data across the network Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads Geographic location of visitors determines behavior of the software Establish measurable goals and objectives and track their progress over a specific period of time A visual display that uses a color spectrum to show how visitors interact with areas of a web page Track and monitor a specific set of keywords Create landing pages or online forms designed to capture new leads and prospects Create many versions of emails, forms, or actions and gauge which is most effective A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Product suggestions provided to users based on past behavior and relevant data, such as browsing and purchasing history Algorithmically generated suggestions based on user behaviors, preferences, or data patterns to enhance UX, productivity, or engagement Log and store the source of contacts/leads Conduct tests to compare performance across various versions of content (web pages, images, emails, etc.) Apply statistical/mathematical models to sets of data Gauge satisfaction and receive information for improvement and success Track the amount of time users spend on websites Monitor user activity through engagement methods Program to edit text files that renders the content in accordance with embedded markup code such as HTML Customize website features What You See Is What You Get is a no-code tool that allows users to create and edit content using a visual interface Get Advice We can help you find the software with the features you need. Features 4.6 (11) 4.6 Based on 11 reviews ## Pricing Value for money 4.6 (8) Free Trial [View pricing plan details](https://www.capterra.com/p/141801/AB-Tasty/pricing/) Basic €15,000 Per Year Value for money 4.6 (8) 4.6 Based on 8 reviews Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.8 (8) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.8 (8) 4.8 Based on 8 reviews ## User reviews Overall rating 4.6 Based on 11 reviews Filter by rating 5(7) 4(4) 3(0) 2(0) 1(0) Mentioned topic Sorted by most recent AG Aurelie G. Responsable marketing edito Newspapers ### "Perfect tool for AB testing and acquisition" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 9/10 January 12, 2023 Pros The software is easy to use and the UI is nice which makes the overall experience agreeable.It enables our team to engage with our visitors without any technical support and by implementing banners, buttons and pop ups rapidly.I love how everything is tracked so we can improve our next campaign. Cons If not used properly, it can easily overcharge your website, especially if many people works on the same website with the tool. Some overlapping alerts could be triggered at least as advice. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Mansi M. Software Engineer Computer Software ### "Good software for A/B testing" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 December 22, 2022 Good experience in A/B testing product features Pros I liked that I was able to test all the end-to-end features of my product very easily. The demo they provided was very detailed, and I did not require any further training to use their product apart from attending their demo. I was able to test personalized experiences, where they use their AI algorithms to test certain features on the basis of user segments and product requirements. Cons I did not identify any cons for their product. However, their support was a little slow to respond. They can work on making their service quick. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Victor d. CEO Marketing and Advertising ### "Great testing tool but not the best option" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 0.0 0.0 Likelihood to Recommend 7/10 December 18, 2022 Pros Incredible easy to setup and create personalized and targeted experiences. Drag and drop editor and real-time monitoring. Overall, it's a great tool for improving website performance. Cons Probably you will find free solutions that cover your needs or paid ones with more features. Alternatives considered [Google Optimize](https://www.capterra.com/p/246659/Google-Optimize/) [Segment](https://www.capterra.com/p/150621/Segment/) [VWO Insights](https://www.capterra.com/p/181518/VWO/) Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AU Anonymous User CTO Retail ### "Good Ab testing solution" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 8/10 November 28, 2022 Pros It's easy to implement, and to roll out. It's nice to test interface quickly and easily Cons QA can be difficult on mobile, you have to put a good workflow between your team to be sure that they don't test solution that can have a bad impact on your front Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. JC Jeremy C. Responsable E-Commerce Retail ### "Plateforme dédiée à nos campagnes d'AB Test et de Personnalisation" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 November 2, 2022 Pros \- Facilité d'utilisation / user friendly- Forte autonomie métier- Outil complet et pertinent pour piloter une stratégie de testing- Support très réactif Cons \- Revalorisation des prestations tarifaires en fin de contratA ce jour, nous ne rencontrons aucune autre difficulté ou de points faibles bloquants avec AB Tasty. Switched from [Kameleoon](https://www.capterra.com/p/148281/Kameleoon/) Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. GJ Geoffrey J. Founder Information Technology and Services ### "Serious CRO tool" 5.0 Overall Rating 5.0 5.0 Ease of Use 3.0 3.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 6/10 March 18, 2022 Our main need is to launch A/B tests quickly to improve conversions of landing pages and order forms. Most page builders we use now embed one A/B test feature but, we also have to track conversions among the whole journey split between several tools sometimes... to answer questions like "What's our real cost per sale for those cheap leads ? Is it worth collecting them ?" That's where ABTasty is super useful ! Pros The support team is super helpful and answers quickly, which is key as you don't want to spend days launching a test but minutes. Pricing is much more affordable than VWO for our basic A/B testing needs. Cons There is a slight learning curve with the visual editor. Some scenarios will require a developer as the visual editor can't handle them directly and the 4 levels of javascript are a bit confusing when you get started (account, campaign, variation, elements). Switched from [VWO Testing](https://www.capterra.com/p/147639/Visual-Website-Optimizer/) Pricing wasn't sustainable for our customers getting started. And you have to go through support every time you want to resubscribe/unsubscribe which doesn't make it practical even on an irregular basis. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AU Anonymous User Responsable projets & Innovation Cosmetics ### "The experimentation tool " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 9/10 February 18, 2022 Pros Easy to setup Visual Editor Audience segmentation Cons Pages load time impact (Javascript) Library widget Alternatives considered [Kameleoon](https://www.capterra.com/p/148281/Kameleoon/) Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Brittany W. Director of Digital Marketing Real Estate ### "This Software is a Gem!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 December 5, 2019 Every thing has been very positive and everyone I talk to at A/B Tasty is very willing to help! Pros I love A/b tASTY! after a previous provider decided to break apart features from our package and charge more I knew it was time to find something new with a better business model. A/B Tasty is in the accelerated path for growth and passionate about helping their customers achieve their goals. Super intuitive interface where you can literally drag and drop elements to create tests, regardless of what CMS you use. Honestly I think they should be a CMS too! Cons reporting could be a little more robust but it lets you set any kind of goal you want so it makes up for it. Switched from [VWO Testing](https://www.capterra.com/p/147639/Visual-Website-Optimizer/) VWO decided to break apart features from our package and when they didn't notify or give an opportunity to save data. Literally one day our data was gone on certain tests Alternatives considered [Hotjar](https://www.capterra.com/p/163516/Hotjar/) [Crazy Egg](https://www.capterra.com/p/163520/Crazy-Egg/) [VWO Testing](https://www.capterra.com/p/147639/Visual-Website-Optimizer/) Reasons for choosing AB Tasty Innovative, Intuitive, and had every feature I was looking for to grow our platform. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AU Anonymous User Customer Value Manager Media Production ### "Cheap but good alternative to Optimize.ly" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 7/10 August 14, 2018 Pros It's easy to use. We've created hypothesis tests for several pages and had the lift. Also it's cheaper than other expensive AB test tools. Cons It doesn't have a wide community since it's not so popular as other AB testing tool. UI is sometimes a bit confusing. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AU Anonymous User Chef de secteur ### "A really nice AB testing software" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 March 26, 2018 Pros It is really effective and easy to use. It also provides my team with really good statistic information to help improve our marketing strategy. Cons I haven't been using this software very long so I haven't yet discovered anything that I don't like about it. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/141801/AB-Tasty/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Independent research methodology Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider's website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)