# CallRail Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is CallRail the right Call Tracking solution for you? Explore 173 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/141829/CallRail/reviews --- CallRail 4.5 (173) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 31st, 2026 # Reviews of CallRail Ease of use 4.4 Customer Service 4.3 ## Pros and Cons in Reviews SM Sean M Director of AdmissionsHospital & Health Care, 501 - 1,000 employeesUsed the software for: More than 2 years. “CallRail was simplistic, cost effective, and had many perks that other smaller platforms did not do as well at (think phone trees/IVR customization, marketing number pools, high level reporting)“ November 13, 2025 SM Sean M Director of AdmissionsHospital & Health Care, 501 - 1,000 employeesUsed the software for: More than 2 years. “One key insight I needed was into individual rep performance, which CallRail did not provide.“ November 13, 2025 IB Irene B Digital Marketing ManagerFinancial Services, 11 - 50 employeesUsed the software for: 1-2 years. “They provide fantastic ad-referred tracking—not only in real time but also if the client calls back later.“ November 25, 2025 SM Sean M Director of AdmissionsHospital & Health Care, 501 - 1,000 employeesUsed the software for: More than 2 years. “I used CallRail for many years before my call center outgrew what they offered.“ November 13, 2025 SM Sean M Director of AdmissionsHospital & Health Care, 501 - 1,000 employeesUsed the software for: More than 2 years. “That being said, I would absolutely recommend CallRail to a smaller center that isn't looking for a call platform so big that it can be cumbersome.“ November 13, 2025 AK Andrii K CEOConsumer Goods, 2 - 10 employeesUsed the software for: Less than 6 months. “The fact that such a significant change in billing was made without my explicit consent is not only unethical but also suggests a lack of regard for customer preferences and authorization. Upon contacting CallRail to address this issue, their response was beyond disheartening.“ October 25, 2023 DV David V Lead DeveloperInformation Technology and Services, 11 - 50 employeesUsed the software for: 6-12 months. “Overall it's a been a positive experience and we have continued to increase our use of CallRail over this last year and expect to increase our usage in the coming year.“ November 15, 2025 IB Irene B Digital Marketing ManagerFinancial Services, 11 - 50 employeesUsed the software for: 1-2 years. “They are a little hard to understand.“ November 25, 2025 ## Showing most helpful reviews Showing 1-25 of 173 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Ashley R. SEO Marketing and Advertising Used the software for: 2+ years ### "Highly Recommend CallRail to All Clients" December 18, 2024 5.0 very highly recommended and is a staple to our company and our clients Pros Helps tremendously to track leads and create unique phone numbers for each campaign Cons It can't capture everything, but it is not necessarily a direct fault of this system Review Source SM Sean M. Director of Admissions Hospital & Health Care Used the software for: 2+ years ### "Great Option for smaller Call Centers" November 13, 2025 5.0 I used for many years before my call center outgrew what they offered. That being said, I would absolutely recommend CallRail to a smaller center that isn't looking for a call platform so big that it can be cumbersome. CallRail was simplistic, cost effective, and had many perks that other smaller platforms did not do as well at (think phone trees/IVR customization, marketing number pools, high level reporting) Pros I loved 's simplicity. While it may not have all the bells and whistles of a major platform, it's simplicity allows it to be the perfect option for an entry level business needing a solid call platform. Cons My disclaimer is that I haven't used in over a year, but when I did use them, they had limited reporting options. One key insight I needed was into individual rep performance, which CallRail did not provide. Switched from [Invoca](https://www.capterra.com/p/142981/Invoca/) Better pricing, better reporting. Allowed us to purchase marketing numbers and have good insight on the calls we were receiving. Review Source BB Billy B. CEO/President Construction Used the software for: 2+ years ### "Aggressive company" July 17, 2023 1.0 My overall experience is that their system is in need of improvements and their business practice is aggressive and not aimed at helping their customer. Pros I liked that they could automatically label calls based off what people are saying Cons The accuracy of what was said versus what the system labeled. Truly, the reason for this review is because after 4 years of loyal use of their system our company grew and needed a more comprehensive call management company. After ending our account with call rail we had a need to run a report on calls. Call rail informed me that they have all of our data but that unless we sign back up for their service we cannot have it. I never considered that years ago when hiring them. I assumed our data would always be our data. Review Source CC Christine C. Administrator Arts and Crafts Used the software for: 2+ years ### "Powerful Call and SMS Tracking with Scalable Pricing" February 24, 2026 4.0 Pros What I like most about is how it ties calls and SMS directly to marketing results. The call management tools, recordings, and quality tracking make it easy to improve performance while knowing exactly which campaigns drive real leads. Cons What I liked least about is that pricing model. For smaller teams, the cost can scale faster than expected if you’re running multiple campaigns. Review Source IB Irene B. Digital Marketing Manager Financial Services Used the software for: 1-2 years ### "Fantastic Ad-Referred Calls Tracking" November 25, 2025 5.0 Overall we use it to track our ad-referred calls—Google, Facebook and Bing ads. It’s helped us accurately track it. Pros They provide fantastic ad-referred tracking—not only in real time but also if the client calls back later. Cons Their subscription plans are ok—could be a tad more affordable. They are a little hard to understand. Alternatives considered [Invoca](https://www.capterra.com/p/142981/Invoca/) Reason for choosing CallRail Our vendor partner had working experience using it. Review Source AA Armando A. Head of Product Development Program Development Used the software for: 2+ years ### "General use" September 16, 2024 5.0 User friendly, competitive costs, rarely ever fails. Pros The interface is very user friendly and easy to learn. Cons It lacks integrations and automations compatible with other platforms, and the variety of Tracking Numbers to purchase is very limited. Alternatives considered [CTM](https://www.capterra.com/p/152004/Call-tracking-software/)[Twilio](https://www.capterra.com/p/180158/Twilio-Communications-Platform/) Reason for choosing CallRail Cost of usage, user interface and effectiveness. Review Source JZ Jason Z. Digital Marketing Manager Marketing and Advertising Used the software for: 2+ years ### "CallRail is a perfect solution for agencies" August 17, 2021 5.0 software has been a great solution for our agency but in addition the people at CallRail have offered top notch support along the way. Pros From a marketing agency perspective, is a powerful solution for lead attribution for specific channels. The phone call and form submission data is critical to showing value to clients. Cons Easier solutions for adding multiple Keywords pools if needed and the ability to use as few as 2 phone numbers in a keyword pool for small clients would be ideal. Switched from [CTM](https://www.capterra.com/p/152004/Call-tracking-software/) We originally switched because we needed a better solution and would never go back. Review Source JP Jonelle P. Director of Customer Service Consumer Services Used the software for: 6-12 months ### "Drop All other APPS and Use CallRail " December 15, 2023 5.0 This is the best app for any company that has to deal with call taking. Trust me you wouldn't regret it . Pros I love its simplicity it is super user-friendly and the features are so convenient. I am so in love with the call recording and transcript aspect of it. You can use it a a chat and even text app. It's the full melting pot for any company that has to review calls or even has a customer service department. Cons I haven't found any as yet when I do I will update you. Switched from [Dialpad](https://www.capterra.com/p/190976/Dialpad-Sell/) It's cheaper and the features and user interface are much better than Dial pad. Review Source CJ Colin J. VP Marketing Hospital & Health Care Used the software for: 2+ years ### "Functional and Easy to Implement" January 22, 2022 5.0 Pros is easy to use, pretty intuitive, and does a great job overall with segmenting call volume. Cons If you have a complicated marketing system, can get overwhelmed with the dynamic number insertion and may provide contradictory information between "Sources" and "Numbers". Alternatives considered [CTM](https://www.capterra.com/p/152004/Call-tracking-software/) Reason for choosing CallRail seemed like a better fit for our organizational needs. Review Source DV David V. Lead Developer Information Technology and Services Used the software for: 6-12 months ### "Great Lead Attribution and Lead Tracking" November 15, 2025 5.0 Overall it's a been a positive experience and we have continued to increase our use of over this last year and expect to increase our usage in the coming year. Pros gave us a tremendous leg up in lead attribution and provides a great return of value for the cost of this software. It's helped our clients optimize landing pages and their sales funnels. Cons Teaching other team members and sharing account access has been a little difficult, also generating reports can be challenging. Review Source NN Noah N. Marketing Manager Construction Used the software for: 2+ years ### "Call Rail is easy to use." March 10, 2025 5.0 It's an overall, extremely positive experience. Very easy to use, understand, and create numbers where needed. Pros It's super easy to create, manage, and utilize hundreds of call tracking numbers at once. Cons Having to pay for things like 1-800 numbers, or entire country numbers. Review Source MB Morgan B. Director of Operations Marketing and Advertising Used the software for: 1-2 years ### "Great for small business!" February 12, 2024 4.0 is a great place to start. I wish they were more flexible in their options as businesses grow though. Pros is simple to use and setup! It's not safisticated enough for large brands but for a small business it's a great place to start! Cons There are no texting features available and the plans cannot scale past a certain growth point. Review Source VR Verified Reviewer Data Analyst Marketing and Advertising Used the software for: 2+ years ### "A Superb Call Tracking Tool" August 28, 2021 5.0 Pros comes jam-packed with several key features, such as call tracking, call routing, call recording, lead and conversion tracking, and an excellent reporting functionality so you can track key metrics across accounts. Cons 's native integrations with many reporting platforms (Databox and NinjaCat) isn't particularly robust. For agencies who want to keep their reports in one place/platform, it can be a bit frustrating to have to export reports from CallRail and repurpose them. Switched from [CTM](https://www.capterra.com/p/152004/Call-tracking-software/) CallTrackingMetrics was extremely expensive. Review Source SW Spencer W. Founder & Principal Strategist Marketing and Advertising Used the software for: 2+ years ### "We use this everyday, its a requirement for most clients. " June 8, 2017 5.0 Results.... Pros As an agency that's built its client list around Search Advertising expertise, we long struggled with ways to coach our small to medium-sized clients on the importance of lead scoring. When we discovered , it was almost like someone had purposefully designed a tool to permanently end our struggles. With CallRail, all of the minutiae of call tracking and scoring is handled by an easy and intuitive system. The options are right there for scoring and playback is as simple a process as could have been created. Seriously, the controls are large, pronounced, and impossible to misinterpret. That's good UX right there. Now, we have a system that allows our clients to exercise Quality Control and gives us the data we need to prove ROI to clients who have a hard time making the connection between lead generation and closing the deal. After all, as a Paid Search agency we can only deliver the leads, we can't close them. So, we recommend CallRail to every single client we have ' no matter what they sell. Cons Better support for agencies that manage accounts, better admin system for multiple users, having to use multiple browser can be frustrating. Review Source JJ Jean J. Consultant Telecommunications Used the software for: 2+ years ### "Consistently Excellent User Experience " November 27, 2019 5.0 I am able to call on behalf of my companies in real time with a localized telephone number. I am able to provide accurate calling data to my companies that contributes to my success. Pros I appreciate the ease of use on a daily basis. There is no need to "stop & think" about what you are doing but instead the methodology is so user friendly it becomes second nature to you. Saving time on the phone is a special gift gives to me each day. Cons I can honestly say there is really nothing that I don't like about the product. When I run into any difficulties I am able to reach out to specialized customer service person who walks me through my issues in a kind and patient manner each time, with no exceptions. Reason for choosing CallRail I spoke with the sales team and was impressed with their knowledge base. I would recommend to any size business that benefits from outbound business development. I continue to appreciate each and every person I work with at CallRail. Review Source VR Verified Reviewer Senior Accountant E-Learning Used the software for: 1-2 years ### "Very Excellent program" January 6, 2023 5.0 The thing I liked most is the ease of dealing, accuracy and its many advantages. All customers do not complain about it. On the contrary, they always say that this great program is very easy and has great potential. Pros The thing I liked most is the ease of dealing, accuracy and its many advantages. All customers do not complain about it. On the contrary, they always say that this great program is very easy and has great potential. Cons The least thing I liked is the lack of rapid development in the devices, although it is very easy and distinctive, but it needs a little development Review Source Richard R. Consultant Legal Services Used the software for: 2+ years ### "Key to Marketing Success" March 23, 2017 5.0 I've been a user of since 2012. At first, the functionality of knowing how many calls my consulting customers were receiving from various Internet properties was more than exciting. In the last few months, I've activated Dynamic Number Insertion, which solved a big problem with my Local SEO vendor. And now I've gotten into Keyword Pooling, which defines the source of the visit. All very very good! Thank you. Pros Ease of use; price; features; support Cons I don't completely understand the pricing. But it's a trivial issue compared to value received Review Source VR Verified Reviewer President Used the software for: 2+ years ### "We have no used Callrail for about 3 years and find it as an indespensible tool to provide ROI value" July 18, 2018 5.0 Easy and everything you need to show ROI to clients Pros We love the ease of use for both the agency as well as for our clients. We also love the mobile app for us and clients Cons Form submissions are tracked but the reporting is less robust than call tracking. We would like for clients to be able to "thumbs up" and include tags Review Source VR Verified Reviewer SEO Manager Consumer Electronics Used the software for: 2+ years ### "Great call tracking with keyword listening" October 5, 2019 5.0 Great experience overall. The platform is super simple. I have seen many other software copy them. Pros I love how helpful the keyword listening is in helping attributing the calls to their proper last touch channel. Cons Sometimes the dynamic inserted numbers fail and don’t collect the data that they would be for attribution. Review Source JO Jacob O. Senior Paid Media Strategist Marketing and Advertising Used the software for: 2+ years ### "Accurate but Pricy Call Tracking" December 14, 2022 5.0 Overall it's been a great experience and I would use it again. Pros The biggest reason I like is it's ease of use when setting up with Google Ads and Microsoft Ads. Cons The biggest issues we have with this software is that our customers don't want to pay for it. Alternatives considered [CTM](https://www.capterra.com/p/152004/Call-tracking-software/)[RingEX](https://www.capterra.com/p/242188/RingCentral-MVP/) Reason for choosing CallRail Easier to integrate Review Source VR Verified Reviewer President Internet Used the software for: 6-12 months ### "CallRail- a great way to funnel calls " April 6, 2020 4.0 is a great tool to use for recording and forwarding calls. There are a lot of options, but I've had good results thus far Pros It's actually a fairly easy setup. I use it to set up numbers from basically any area code and then have those numbers forwarded to my cell. It's easy and you can set it up to have whispers as well Cons Interface isn't my favorite. It's detailed, but it does take a bit to navigate across and find exactly what you need. If that gets cleaned up, then it will be the best option by far in call forwarding and recording. Review Source VR Verified Reviewer Product Manager Education Management Used the software for: 6-12 months ### "Centralized Tool for our Lead Channels" October 27, 2022 5.0 Pros delivers great lead management for our multiple lead channels, creating a centralized path to add them into our CRM for our Marketing/Sales engagements. Cons I would like to see some additional functionality on the side for segmenting the leads that get passed through to our CRM, but the current capability gets us close to what we need. Review Source VR Verified Reviewer Aquisitions Manager Real Estate Used the software for: 6-12 months ### "Great for Small Business, but still lacks in certain areas" January 3, 2019 5.0 Overall, pretty good. Fairly easy to use. Customer support has been pretty good as well. Pros Fairly easy to setup and get started and the ability to track all of your calls, which is great. Cons Their app is clunky and bugy - does not work the best. Wish it was easier to text through their service and have the ability to send photos (which you currently can't). I also wish they discount for a annual plan, not just a monthly plan. Review Source EO Elie O. director of marketing Legal Services Used the software for: 2+ years ### "they hold you captive" July 22, 2019 2.0 poor Pros tracking works okay slow search if you have a large account with lots of calls everything is slow Cons \- if you are looking to change providers, getting access to your call recordings is pretty much impossible. - they charge you for the ported numbers after they have been ported (if you don't follow there exact cryptic instructions) - impossible to get anyone on customer service on the phone - got attitude from reps. Review Source VR Verified Reviewer Owner Marketing and Advertising Used the software for: 2+ years ### "Great for call tracking" February 26, 2020 4.0 Being able to drill down into data for phone calls really improves the performance of advertising, and is a must for any advertiser. Pros Gives you the ability to track data associated with advertising, allowing you to drill down into the data to provide better results with your advertising. Cons Set-up is easy, but the interface can be a little clunky and difficult to navigate at first, but gets easier the more you use it. Review Source ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Talk to a Capterra advisor for free and get results within 15 minutes.