# Page 5 | CallRail Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 5 - Is CallRail the right Call Tracking solution for you? Explore 173 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/141829/CallRail/reviews --- CallRail 4.5 (173) [View alternatives](https://www.capterra.com/p/141829/CallRail/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 31st, 2026 # Page 5 - Reviews of CallRail ## Showing most helpful reviews Showing 101-125 of 173 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use LA Lise A. Regional Director of Sales Used the software for: 6-12 months ### "I have been extremely pleased with my experience with CallRail. It provides crucial information." October 1, 2017 5.0 Pros Callrail provides accurate, real-time information on number of calls as well as date and time of calls, duration, missed calls , marketing source and call content . I wouldn't want to have an Online Sales program without CallRail. Great value as well. Cons No complaints at this time. Everything has gone smoothly after we started to understand how to set up the tracking numbers to our web pages, etc. I haven't looked into tracking OSA return calls but would like more info on that. More training might be good but I'm satisfied so far. Review Source nG niv G. Owner Construction Used the software for: 1-2 years ### "Bad product " February 27, 2020 1.0 Their customer service. They never answer the phone Pros Nothing much. This product is so expensive and there is no customer service to answer the call Cons They never answer the phone! Horrible customer service Review Source KT Katherine T. Owner Consumer Services Used the software for: 6-12 months ### "We love using CallRail" April 22, 2021 5.0 CallRail is awesome! We've been able to track our leads perfectly with this software. Pros CallRail is a great software and handles everything you need for tracking phone calls. It's helped our business very much. Cons There aren't many cons for this software. If we had to pick one, it would probably be learning the initial setup but that is very straightforward. Review Source VR Verified Reviewer owner Construction Used the software for: Less than 6 months ### "great for what we need" October 6, 2022 5.0 Pros you can categorize your calls based on lead sources and track them all which helps in organizing and understanding where to invest more and where less. Cons would be nice to filter spam calls and robocallers from call logs Review Source VR Verified Reviewer Owner Marketing and Advertising Used the software for: 1-2 years ### "Best call tracking software" April 18, 2021 5.0 Pros User interface, especially desktop is really good. Best call tracking software ive used Cons The mobile app is clunky and does not share same features as desktop Review Source BM Beth M. Marketing Manager Non-Profit Organization Management Used the software for: Less than 6 months ### "Helping a Small Nonprofit Make Smarter Marketing Decisions" October 19, 2016 5.0 We spend a significant amount of our marketing budget on Paid Search to drive qualified leads to our business. Many of the online ads direct potential clients to call us. Until we signed up for Call Tracking with Call Rail, we didn't have a great way to determine which keywords were delivering the greatest # of phone calls. Now we do, and we've been able to optimize our ad strategy to serve a greater volume of ads to the keywords converting to calls. An added benefit is that Call Rail has enabled us to audit our answering service and our intake staff to make sure that everyone is handling calls appropriately and in a standardized manner. Call Rail was easy to set up and integrate with both Google Analytics and Google Adwords. The technical staff at Call Rail has been tremendously helpful and responsive during setup and on an ongoing basis. I highly recommend Call Rail to anyone wants to collect useful data on inbound calls from online ads, organic search, etc. Pros Great information and an affordable price Review Source RD Ryan D. Developer Marketing and Advertising Used the software for: Less than 6 months ### "Easy to use and quick insights." November 21, 2016 4.0 I cannot express the usability of CallRail, from the dashboard to integration, it was all very easy to understand and quick to implement. The dashboard was well thought out and menu options were second nature, there was very little to no guesswork when figuring out the interface. The only drawback I could identify was the lack of integration with Google Adwords. They do integrate with Google Adwords but it is limited. The ability to push phone calls as conversions on a campaign level exists but any finer detail than that is just not possible with CallRail. Over all I would give CallRail an 8/10, my rating is based on a specific need which heavily impacted my scoring. I would recommend this product if you are looking for valuable call insights and an easy to use and understand platform. Pros Ease of use Cons lack of adwords integration features. Review Source Response from CallRail November 21, 2016 Ryan: Thanks for your honest review. We are in the process of developing a direct integration with Google Adwords that should be out in the near future. VR Verified Reviewer IT System Admin Construction Used the software for: Less than 6 months ### "Easy to use and simple reporting" April 30, 2019 5.0 Pros Great Reporting Simple to use Simple to set up additional services Cons none- this is a great product I am required to enter additional words, but i have yet to find any issues with the Call Rail Product Review Source MS Mark S. Founder Used the software for: ### "Easy Setup for Marketing Agencies & Local Search" May 20, 2015 5.0 The developers at CallRail are laser focused on easy of use. Unlike other platforms I evaluated prior to choosing CallRail, I got up and running within 2 minutes and didn't have to go through any person at the company. I think the 14 day free trial says a lot about the product. After all, if they weren't confident in their product's ongoing value then they wouldn't simply give it away. The support team is always helpful and even passes along feature suggestions from customers to the development team (that get built out over time.) I use the product mainly for attributing phone calls back to local SEO campaigns that I manage for clients. One example of a feature suggestion made that was eventually built into the product was the First Time Callers view on the main call analytics dashboard. Now my clients can see the most important metric to their local search campaign, First Time Callers, right in the main dashboard. Out of all the software vendors I use, I've found CallRail to be one of the friendliest, most useful, and eager to keep building value. They recently released several new features that are come as standard features for every account. At the price point they have, it's no wonder they've got so many happy customers. Review Source VR Verified Reviewer Director Of Digital Media Marketing and Advertising Used the software for: 6-12 months ### "CallRail Review" October 31, 2018 5.0 Pros We use CallRail with one of our HVAC clients, and they work perfectly. They're able to track the calls they receive wonderuflly. Cons The integration with Google Adwords isn't seamless. Review Source SR Shaikat R. CEO Marketing and Advertising Used the software for: Less than 6 months ### "Excellent Call-Tracking Tool for Mid-Tier Marketers" January 10, 2023 5.0 Great tool for lead-gen marketers. Pros CallRail is an excellent call-tracking tool, and they've been in the market for over ten years now. They provide 5 local numbers and 250 local minutes, which is an incredible offer for mid-tier lead-gen marketers. For large agencies and businesses, they also have decent packages. If you want to try this tool, you can sign-up for the 14-day free trial. The form-tracking capability is an awesome feature indeed. Cons I don't have any significant complaints. The numbers could be cheaper. And, if you're a complete beginner, go for other alternatives available for a lower price. Review Source AO Ahmed O. Business Developer Marketing and Advertising Used the software for: 2+ years ### "Good call tracking software for marketers" March 5, 2019 4.0 We have used it for a long time and it gets the job done. Pros Easily able to create new numbers by area code or 1800 numbers for clients, with customizable call flows. Cons It could contain a bit more features and functionality such as what is found in call tracking metrics Review Source KF Kirsten F. Used the software for: Less than 6 months ### "Excellent for tracking calls, call flows and ease of use" February 15, 2018 5.0 Pros This is a super simple and effective product to use. it is idiot proof and I should know I am a tech idiot. It was easily able to integrate it into our CRM. their service is great too, had a set up call / demo when on the free version before we even converted to a paid subscription. easy to create call flows, get numbers all around 10 for ease of use. Cons you are limited to local numbers and must pay additional costs for your 800/888 numbers and could do better with SMS possibilities. No ability to text blast and high costs for text message overages. Review Source VR Verified Reviewer Communications Manager Used the software for: Less than 6 months ### "Easy Integration, Always Updating" June 11, 2018 4.0 Pros The team at CallRail we're helpful from day 1. From assisting with integrations, to suggesting work arounds, to follow up and so much more. Cons The Facebook integration isn't reliable or feasible for ad agencies. Our clients do not always have as accounts set up and frankly don't care because they are doctors/dentists. But the integration requires individual ad accounts. Which just isn't feasible for our clients business models. Wish there was a work around. They said they were working on it. Review Source SS Sean S. Marketing Manager Used the software for: 6-12 months ### "CallRail is an easy to use product.....we use it all the time and are happy to have it!" August 8, 2017 4.0 Pros Love that we can get an email every time we get a call. This helps us immediately provide feedback to our employees on the quality of their call. Cons I don't like that the email listening function doesn't have more information about the call. Longer calls take too much time to review without the speed up function available in the email, so we have to log in to the website then. Review Source VR Verified Reviewer Founder Consumer Services Used the software for: Less than 6 months ### "It's something I tried but ended up not using" January 10, 2018 5.0 Pros The thing is, this is a good piece of software, and I like that it's very professional and they have good outreach Review Source GH Greg H. Creative Director Marketing and Advertising Used the software for: 2+ years ### "Callrail is our companies goto call tracker. " December 16, 2018 4.0 Pros It's very easy to setup and track numbers & phone calls. The dashboard makes it very easy to see results. Setting up integrations are also a breeze. Cons Google Map calling could use some development attention. Review Source VR Verified Reviewer Marketing Consultant/ Founder Used the software for: Less than 6 months ### "CallRail is great if you are wanting to record portions of incoming calls. NOT ALL CALLS." December 5, 2017 4.0 Pros They do offer the ability to track the specified numbers and to tie into Zapier which is a good selling point to connect with whatever CRM you are using. Cons I liked the layout and was excited to make a change from CallTrackingMetrics, but was disappointed and cancelled our move because they cannot record the main line. I really wanted to be able to track all incoming calls as we often get calls from the same people and want to connect that to InfusionSoft via Zapier. Review Source AS Ashley S. VP Sales & Marketing Used the software for: 1-2 years ### "Great for SEM Marketing!" October 16, 2017 5.0 Pros Provides invaluable insights into the calls that we receive including; what their source was, keywords they searched for, location, etc. This has helped us immensely when we need to attribute leads to sources to determine ROI. I also like that our team can go in and review the calls, and provide coaching. Review Source BL Brian L. Owner Real Estate Used the software for: 6-12 months ### "Quick. Easy. Scale-able. Reliable!" May 4, 2017 5.0 Pros The software is easy to use and review analytics, you can quickly add new numbers and make them active! The reports give you everything you need to make smart business decisions. Cons None bro! The software is easy to use and review analytics, the reports give you everything you need to make smart business decisions! Review Source MR Melissa R. Office manager Used the software for: ### "Great software and easy to use" April 23, 2018 5.0 Pros This software was so easy to use and it is so nice to be able to record calls and play them back to many different people. Cons At the time we used this we needed the Internet to listen to calls which was kind of difficult at times but I understand given the type of software. Review Source VR Verified Reviewer Co-Founder & Director of Client Experience Marketing and Advertising Used the software for: Less than 6 months ### "More tracking for marketers to prove ROI" September 22, 2019 3.0 This was a great way to track conversions through multiple channels, however, I would recommend sticking with Google Adwords and other methods of conversion tracking unless you actually want to listen to calls for QA purposes. Pros CallRail can be a great way to track phone calls through multiple marketing channels and actually monitor those phone calls for QA. Cons Many clients do not want their phone number to be different on different communication channels. This can pose a problem when trying to implement. Review Source KN Kate N. Director of Operations Construction Used the software for: 6-12 months ### "Great for call tracking" August 4, 2022 5.0 Pros We are able to hear recordings of calls coming in through our PPC and website call tracking systems. This allows us to better identify good lead opportunities and understand our PPC reporting more fully. Cons It can be a little cumbersome to get into the call and update the tags and rating. Review Source AR Austin R. Used the software for: ### "Let CallRail SKYROCKET your business to the next dimension! " March 23, 2017 5.0 In my real estate business, handling and routing calls, tracking marketing campaigns, and having access to killer tools is imperative to keeping an edge on the competition. For just a small amount I get 10 local numbers, 500 mins, call recording, routing, voicemail, whisper messages, email and text notifications. On top of that I can link my CallRail account to Podio via Zapier to link call records to my real estate leads. The CallRail Mobile App lets my assistant and I return calls on any of my numbers from our mobile phones and listen to messages. I can even restrict certain phone numbers to myself. I love the way that whisper messages allow me to know what line is calling before I answer. Pros The value for the price. The lines, the minutes, the tools, the mobile app, the analytics. Cons The lack of a text component on the mobile app. Also, I would really like to be able to return a call from the call list using a different CallRail number than the one the customer called on. Review Source TH Tyler H. Director of Marketing Marketing and Advertising Used the software for: 6-12 months ### "Great Call Tracking Software" August 15, 2018 5.0 I highly recommend this tool for any marketer or business owner looking to get more data about business phone calls. Pros We use this product to track calls from digital advertising ads. We can track call length, call source and call conversions plus so much more. This is a great tool for any company running digital ads. Cons The only con to this is that it Ads to your marketing costs but the results it produces are well worth the expense. 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