# SE Ranking Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Is SE Ranking the right SEO solution for you? Explore 297 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/142169/SE-Ranking/reviews

---

SE Ranking

4.7 (297)

[View alternatives](https://www.capterra.com/p/142169/SE-Ranking/alternatives/)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

* * *

Last updated April 28th, 2026

# Reviews of SE Ranking

Ease of use

4.6

Customer Service

4.7

## Pros and Cons in Reviews

BJ

Ben J

SEO DirectorMarketing and Advertising, 11 - 50 employeesUsed the software for: More than 2 years.

“We like that the competitor keyword analysis, particularly through the API is robust, and that our customer data passes our security requirements.“

November 6, 2025

JD

James D

OwnerIndustrial Automation, 11 - 50 employeesUsed the software for: 1-2 years.

“We've tried a few different times (with no success) to receive a refund as a result of their non-functioning service.“

November 3, 2025

MH

Marcus H

MDMarketing and Advertising, 2 - 10 employeesUsed the software for: Less than 6 months.

“I'm quite happy with it as an alternative to SEMrush. If they could work on the reliability of rank tracking and a few UI bugs it would be far above and beyond the big hitters in the market.“

November 6, 2025

JD

James D

OwnerIndustrial Automation, 11 - 50 employeesUsed the software for: 1-2 years.

“What sane person would want an extension on a failing service as opposed to cancellation with a refund?“

November 3, 2025

BJ

Ben J

SEO DirectorMarketing and Advertising, 11 - 50 employeesUsed the software for: More than 2 years.

“They are always providing new solutions to ensure we're able to monitor visibility in a variety of search platforms at a great value for money.“

November 6, 2025

JD

James D

OwnerIndustrial Automation, 11 - 50 employeesUsed the software for: 1-2 years.

“They are unable to help with most requests, and they are unsure of how their own internal services function.“

November 3, 2025

DD

Duc Dat D

Business ManAccounting, Self-employedUsed the software for: 6-12 months.

“I found the keyword rank tracking and competitor analysis tools especially useful.“

October 28, 2025

AA

Angus A

DirectorBroadcast Media, 2 - 10 employeesUsed the software for: 1-2 years.

“What we didn't like though was the significant price hikes in subscription costs that the platform has seen in the last 4 years.“

July 14, 2025

## Showing most helpful reviews

Showing 1-25 of 297 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

Binaya A.  
SEO Specialist  
Information Technology and Services  
Used the software for: 1-2 years

### "So far So Good"

September 14, 2021

4.0

Pros

I have been using this software for more than a year now. It is relatively cheaper as compared to ahrefs and semrush but does the job well. Mostly i use this software for rank tracking and sending reports for my clients. Saves my hours on preparing report.

Cons

There is no GMB optimization feature and some limitations on keyword research.

Switched from

[Ahrefs](https://www.capterra.com/p/176340/Ahrefs/)

Relatively cheaper option and report automation is the core feature that made me switch from ahrefs to seranking.

Review Source

LT

Luke T.  
Consultant  
Marketing and Advertising  
Used the software for: 1-2 years

### "Great all in one SEO tool minus some extra costs "

November 25, 2025

5.0

Long time user and even when interface has changed, been easy enough to adapt and use. Made me a lot of money!

Pros

Great all in one SEO tool, everything needed to review and optimize a site. Been a long time user and even when I've tried over tools I come back to it.

Cons

Price has gone up and is a bit behind on the AI tools or they are gated behind more payments. They like to change the interface about which can be confusing.

Alternatives considered

[Ubersuggest](https://www.capterra.com/p/229169/Ubersuggest/)

Reason for choosing SE Ranking

chatting to people in the sector and recommendations.

Switched from

[Semrush](https://www.capterra.com/p/151962/SEMrush/)

Cost. SE Ranking seemed to do a lot fo the same for much less.

Review Source

JD

James D.  
Owner  
Industrial Automation  
Used the software for: 1-2 years

### "Horrible Service For a Decent Price"

November 3, 2025

1.0

Our overall experience has been poor. As stated above, their service has been broken/inaccurate multiple times. We've tried a few different times (with no success) to receive a refund as a result of their non-functioning service. Their solution is to grant a few extra days on the end of our current subscription. What sane person would want an extension on a failing service as opposed to cancellation with a refund?

Pros

They are one of the cheapest services available. They are one of the only services that allow us to track all of our keywords daily at a decent price.

Cons

Their service is broken more often than it should be. There have been multiple times where daily scans aren't complete, reports fail to send out to designated email addresses, or results have been inaccurate. Customer service is also severely lacking. They are unable to help with most requests, and they are unsure of how their own internal services function.

Switched from

[RankActive](https://www.capterra.com/p/147088/RankActive/)

Rankactive went out of business, so we didn't have a choice.

Review Source

BJ

Ben J.  
SEO Director  
Marketing and Advertising  
Used the software for: 2+ years

### "The Best Visibility & Competitor Analysis Tool That You're Not Using"

November 6, 2025

5.0

We're big fans. We get everything we need from a visibility tracker at a great cost, and the team are hugely responsive, updating to anything we or other businesses need.

Pros

SE Ranking is our preferred choice for visibility and rank checking. They are always providing new solutions to ensure we're able to monitor visibility in a variety of search platforms at a great value for money. The customer support team are very responsive and help us a ensure that we're able to manage our customer websites and performance efficiently. We like that the competitor keyword analysis, particularly through the API is robust, and that our customer data passes our security requirements.

Cons

In some areas, the API documentation could be more robust, but they've made great strides on that part

Alternatives considered

[SEOmonitor](https://www.capterra.com/p/182638/SEOmonitor/)[Ahrefs](https://www.capterra.com/p/176340/Ahrefs/)[BrightEdge](https://www.capterra.com/p/124928/BrightEdge/)

Reason for choosing SE Ranking

Pricing and functionality was better in SE Ranking

Switched from

[SEOmonitor](https://www.capterra.com/p/182638/SEOmonitor/)

Pricing and functionality were better in SE Ranking

Review Source

NT

Nick T.  
Director  
Marketing and Advertising  
Used the software for: 2+ years

### "Great tool - Nimble, supportive and responsive "

November 7, 2025

5.0

Very good! We recommend them highly and openly tell our clients that we're using it for optimising their website(s).

Pros

Great tool and the internal team are super-responsive to questions, recommendations and us flagging things that aren't as expected. They release new features quickly and keep us up to date with SEO changes going on.

Cons

We don't have any major complaints. Sometimes the data is questionable, but often it's understanding how they've presented it rather than it being 'wrong'.

Switched from

[Semrush](https://www.capterra.com/p/151962/SEMrush/)

SEM became too 'all in one' and we wanted specific features as an agency, which SE Ranking were quick to respond to and help us.

Review Source

MW

Mary W.  
Owner  
Marketing and Advertising  
Used the software for: 6-12 months

### "Affordable all inclusive tool."

October 30, 2025

5.0

Overall, we have been really pleased with SE Rankings and the value for the money. It's an all-inclusive tool that really ticks most of the boxes for our needs.

Pros

Ease of use, the reporting is awesome. It's an affordable and well-rounded tool for a small business. Customer support is high quality, and the addition of Plannable has been a great option. We appreciate the Local SEO Services options as well.

Cons

The lack of real, easily accessible local and granular keyword tracking over large groups of keywords.

Switched from

[Semrush](https://www.capterra.com/p/151962/SEMrush/)

Too expensive for what we needed and not worth it.

Review Source

MH

Marcus H.  
MD  
Marketing and Advertising  
Used the software for: Less than 6 months

### "A great and cheaper alternative to SEMrush."

November 6, 2025

4.0

I'm quite happy with it as an alternative to SEMrush. If they could work on the reliability of rank tracking and a few UI bugs it would be far above and beyond the big hitters in the market.

Pros

Much cheaper than competitors, has all the same tools. Supports AIO without it being too invasive. UI is pretty good.

Cons

There's been a few occasions where rank tracking has had some kind of issue so everything looks down for a couple of days and then reverts to normal. Not ideal having to explain this to clients. UI can sometimes be a bit awkward e.g. adding a keyword to a keyword list and filtering through the options that move around the page.

Alternatives considered

[Ahrefs](https://www.capterra.com/p/176340/Ahrefs/)

Reason for choosing SE Ranking

It's cheaper than SEMrush and AHrefs. That's it really.

Switched from

[Semrush](https://www.capterra.com/p/151962/SEMrush/)

SEMrush is expensive, that's pretty much it.

Review Source

AA

Angus A.  
Director  
Broadcast Media  
Used the software for: 1-2 years

### "Despite price hikes, Still a very solid SEO Platform in 2025"

July 14, 2025

4.0

SE Ranking is definately one of the best all in one tools we have used in the last 5 years. Initially they entered the market at a very competitive price point, this made them very attractive among the big players as they offered great value and comparable features. Though it has been disappointing to see the gap close in value since they have raised their prices significantly in the last two years.

Pros

We loved this platform for its features and cost at the time of purchase (2020). The user interface is very clean and better than some of the bigger players in the SEO space. The support team were also very responsive.

Cons

Some features were behind additional paywalls, also some of the accuracy of rankings was debatable. What we didn't like though was the significant price hikes in subscription costs that the platform has seen in the last 4 years.

Alternatives considered

[Moz Pro](https://www.capterra.com/p/152215/Moz-Pro/)[Semrush](https://www.capterra.com/p/151962/SEMrush/)

Reason for choosing SE Ranking

SE Ranking offered better value for money for our needs.

Switched from

[Yoast SEO](https://www.capterra.com/p/219202/Yoast-SEO/)

We needed a more detailed and feature rich platform to improve our SEO

Review Source

LS

Lotte S.  
Online Marketeer  
Marketing and Advertising  
Used the software for: 1-2 years

### "User-friendly SEO tool with reliable SEO insights"

November 13, 2025

4.0

I experience it as very positive. I need to dive deeper into the tool myself to make full use of all its features. They have good customer service and are always willing to help.

Pros

SE Ranking has a clear and intuitive interface, making it easy to work with. You can effectively monitor keywords, and the website audit report clearly highlights areas that need improvement. And you can check if backlinks are still online.

Cons

I mainly use SE Ranking for rank tracking and website audits, not for competitor research. That part is difficult to understand, get into, or work with. Some tools are a bit challenging to get used to. Additionally, data is often missing for certain keywords.

Review Source

KS

Kooldeep S.  
Marketing Specialist  
Computer Software  
Used the software for: 1-2 years

### "Positive & Satisfactory"

October 22, 2025

5.0

Positive and satisfactory. They are great people who are not only good at what they do, but also some of the nicest people in the industry.

Pros

The support team was always responsive and helpful. Moreover, the platform has a lot of guides and materials that I can use anytime I have an issue.

Cons

Nothing at the moment. There was a learning curve at the beginning, but with all of the webinars and workshops offered by SE Ranking, it was easy.

Review Source

LK

Liam K.  
CMO  
Automotive  
Used the software for: 2+ years

### "Rank up with SE"

May 6, 2024

5.0

Pros

Been using SE Ranking for more than 2 years, i think is the best tool for keyword tracking. Keeping track of the website keywords is very important in my line of business. Integrating Google My Business is a nice feature and keeping track of this is very important. Site audit is also a nice feature that all the SEO management apps should have.

Cons

The price is not the smallest, not a deal breaker, for sometimes for small business can be.

Review Source

AS

Apurva S.  
SEO Executive  
Information Technology and Services  
Used the software for: 6-12 months

### "Great Tool for Keyword Readearch and Competitor Analysis "

April 20, 2024

5.0

We use SE Ranking mostly for keyword research as it gives accurate analysis for the keywords and also for checking ranking of keywords. SE Ranking would do the work in minutes. The tool enhances our ability to analyze website and perform comprehensive link audits.

Pros

SE Ranking is a highly comprehensive and accurate keyword research tool packed with advanced SEO features that cater to various business needs. The software is user-friendly, facilitating the management of marketing strategies for diverse clients. It's scalable, frequently updated to enhance user experience, and offers impressive website optimization tools.

Cons

Nothing to dislike actually as it perfectly does the job. Maybe the cost would be high for an individual person. At times it's little slow and takes time to load if you have a lot of projects running.

Review Source

hS

hm S.  
Producer and Marketing Manager  
Media Production  
Used the software for: 6-12 months

### "SEO is easy and affordable with SE Ranking."

July 22, 2022

5.0

My overall experience with SE Ranking is great. As it is a complete SEO software, it is really exciting to work all SEO management jobs from a single software.

Pros

Though it is a complete set of tools for SEO, my favorite things about SE Ranking are its Rank tracking and competitor analysis. I like the Report Builder option which is very essential for agencies. I also like the Marketing plan and Social Media tools of SE Ranking.

Cons

Although SE Ranking is excellent software, its user interface is not that much attractive. So, I think UI should be more attractive.

Review Source

sH

stefan H.  
owner  
Marketing and Advertising  
Used the software for: 2+ years

### "SE Ranking better than ever since major change"

June 11, 2021

5.0

It gives me more insights in websites and when I show that to clients; they really understand that I can be helpful to them. I have contact with their helpdesk weekly; they respond fast and clear

Pros

It gives all the information I need and many insights to get the work done. Their help desk is great and fast end help full

Cons

I have to think hard about what I like less.. nothing comes up at the moment

Review Source

AS

Adam S.  
Digital Marketer  
Online Media  
Used the software for: 2+ years

### "Optimize Your SEO Strategy with SERanking's Competitor Research Tool"

March 20, 2023

5.0

Pros

SERanking's competitor research tool provides us with a comprehensive analysis of our competitors' website traffic, backlinks, and keywords. By analyzing their strategy, we can identify new opportunities to improve our own SEO efforts. This feature has helped us stay ahead of the competition and achieve better search rankings.

Cons

I have not discovered any negative aspects of this tool.

Review Source

DM

Daniel M.  
CEO  
Marketing and Advertising  
Used the software for: 2+ years

### "Perfect SEO tool for SEO agencies"

June 21, 2022

5.0

It is a tool that I use daily and with which I am very satisfied thanks to its quality-price and its usability

Pros

SE Ranking is a user-friendly tool, its dashboard is very user-friendly and the analysis results are easy to interpret.

Cons

Sometimes there are keywords that, due to their search volume, are not updated, but by contacting SE Ranking's customer service directly, they do not take long to update them.

Review Source

VR

Verified Reviewer  
Director of Marketing and Communications  
  
Used the software for: 6-12 months

### "Robust SEO platform that continues to rapidly develop roadmap features at a great value for cost."

April 17, 2018

5.0

Robust SEO technology available to me on a scheduled basis, immediate demand basis and an excellent cost value for the features of the platform. SE Ranking is one of the best at building new roadmap features as well.

Pros

I love the ability to perform accurate SEO actions with ease. The UX and UI is phenomenal. The projects are organized within folders to keep all data and information relevant to the SEO project you are working on. They have all of the SEO features, snippet testing, keyword monitoring, traffic & analytics and way more. I have a weekly report sent to me each week showing the reports of my sites and my competitors.

Cons

A couple of their tools require a percentage of a cent to run a query, this tends to be on large google queries that as an upcoming platform they have to charge for currently.

Review Source

VR

Verified Reviewer  
Field Marketing Specialist  
Electrical/Electronic Manufacturing  
Used the software for: 6-12 months

### "Flexible pricing allows for a low-cost keyword tracking and SEO suite"

April 30, 2022

4.0

You won't have to spend hours sifting through your competitors' websites to find out what they're up to. You can also be notified if your competitors alter their policies. Search engine optimization trends are constantly changing, and this is a convenient method to stay up to date on them.

Pros

There are various ways to tailor a monthly plan to suit your needs, including how many keywords you want to track and how often you want the positions of those keywords to be updated. The use of past SERP tracking is useful while working on SEO projects involving reputation management. For my keyword and backlink research, as well as competitive and organic traffic and paid traffic analyses, I was able to acquire adequate information with the domain analysis tool. SE Ranking is an all-in-one SEO tool that costs a fraction of the price of some of its competitors.

Cons

There may be no backlinks, keywords, or traffic statistics for fresher websites, therefore SE Ranking may not be able to find them. Their database has a lot of space to expand and evolve when compared to market leaders such as Ahrefs and SEMrush. However, this may not be a fair comparison because they are more expensive.

Review Source

DFT

Diego Fernando T.  
Administrator  
Computer Networking  
Used the software for: 6-12 months

### "Great tool"

March 21, 2023

4.0

Pros

It's really easy to use and the number of daily analyses is very interesting.

Cons

It would be nice to have the possibility to make analysis of website in bulk.

Switched from

[Ahrefs](https://www.capterra.com/p/176340/Ahrefs/)

Cost

Review Source

Jonny C.  
SEO Executive  
Financial Services  
Used the software for: 6-12 months

### "Above average ranking and link tracking tool"

November 23, 2020

4.0

An inexpensive tool for tracking ranks and links. If you are in the niche of needing to track both of these metrics in one tool, SE Ranking will provide a cost effective option.

Pros

We used this tool to track a number of basic keywords across multiple sites, but also used the link track feature to record and track our inbound links. This feature is useful as it checks if links are still live and records the date of any changes, allowing you to see real-time stats on your link building efforts. The rank tracking is fairly standard and easy to use so no complaints there, although there isn't anything ground-breaking.

Cons

The new updated interface is easy to use, but until then the UI was very clunky and not the easiest to navigate. The beta version that you can use for their new interface is a lot better though. Not too many complaints otherwise, it functions as you would expect.

Review Source

fC

francisco C.  
ceo  
Marketing and Advertising  
Used the software for: 2+ years

### "Seo thank to se ranking"

July 20, 2022

4.0

very good value for money, recommended

Pros

It is very versatile in our customer follow-ups

Cons

very good value for money, recommended yes

Review Source

Dav-Emmanuel D.  
Founder & CEO  
Information Technology and Services  
Used the software for: 1-2 years

### "Great Value for Money"

December 18, 2018

5.0

It's my very first time to use a premium SEO tool. I can say that I was amazed with SERanking's services and features. I really like the cleanliness and simpleness of the UI. The SEO audit tool is super useful and the reporting is rock solid! Although the rankings-check frequency of once in 3 days is good, however, I wish I had the daily frequency but overall I'm very satisfied.

Pros

I wanted it for the keyword tracking and site analysis and so far I am very happy with the results. The keyword SERP position is very accurate. Also, they are one of the few whose database includes Google NG.

Cons

Not necessarily a con of the product itself but of my current plan. I only get ranking updates every 3 days. Wished it was daily.

Review Source

LS

Luke S.  
SEO/ Blogger  
Marketing and Advertising  
Used the software for: 1-2 years

### "Affordable and great for tracking my keywords."

September 17, 2018

5.0

My overall experience using it is pretty nice. The rank tracker is solid and pricing is competetive.

Pros

I mainly use SE Ranking to track my keywords. You can track up to 50 keywords on their lowest plan. They also offer a free 14-day trial at the moment so you can test the software before committing to subscribe. Setting up your first website is easy. Although you may want to add your keywords manually if you selected their lowest plan. I really love their rank tracking. It is fast and accurate. It also shows the search volume for each keyword that you want to track. Their lowest plan is affordable and more than enough for small websites. But do take note that you have to pay a full year for it.

Cons

What I don't like about it is, you should pay a full year for their lowest plan. This may turn off beginners without a big budget for an SEO tool.

Review Source

AB

Allan B.  
Web Marketing Head  
Sports  
Used the software for: 1-2 years

### "A user-friendly cloud-based SEO tool!"

March 31, 2019

5.0

It is great and affordable as well!

Pros

SE Ranking is a great tool for all your SEO needs. It has plenty of features to help your websites rank higher or maintain their rankings. They also offer a 14-day free trial without the need to input your credit card details. Creating your very first project is easy. They also have a video tutorial on how to make one. Their On-page SEO tool is on point and can help your pages to avoid optimization errors. The rank tracker is accurate and you can track different search engines.

Cons

There are some additional fees if you want to use certain tools like the Backlink Explorer.

Review Source

EN

Emma N.  
Digital Marketing Assistant  
Sports  
Used the software for: 1-2 years

### "I use it to track our website's keywords and traffic."

January 21, 2019

5.0

SE Ranking is a great option specially for beginners and budget-conscious users.

Pros

SE Ranking is an affordable software that has all the necessary seo tools. They are all inside the same platform so users do not have to buy separate tools. They also offer a free trial, which in fact, a good chance to try them out before subscribing. They have their own keyword suggestion tool which has a quite big database. Their Keyword Position Tracking Tool is accurate and they regularly send updates to my email. Lastly, their pricing is competitive and they are one of the cheapest in the market today.

Cons

You have to pay an extra to use their Backlink Explorer and Keyword Grouping tool. But even with those extra charges, SE Ranking remains an affordable SEO tool.

Review Source

Similar Products

Featured

## Related categories

[Local SEO Tools](https://www.capterra.com/local-seo-tools-software/)[SEO](https://www.capterra.com/seo-software/)[Website Optimization Tools](https://www.capterra.com/website-optimization-tools-software/)