# SE Ranking Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is SE Ranking the right SEO solution for you? Explore 297 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/142169/SE-Ranking/reviews --- SE Ranking 4.7 (297) [View alternatives](https://www.capterra.com/p/142169/SE-Ranking/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated May 14th, 2026 # Reviews of SE Ranking Ease of use 4.6 Customer Service 4.7 ## Pros and Cons in Reviews BJ Ben J SEO DirectorMarketing and Advertising, 11 - 50 employeesUsed the software for: More than 2 years. “We like that the competitor keyword analysis, particularly through the API is robust, and that our customer data passes our security requirements.“ November 6, 2025 AA Angus A DirectorBroadcast Media, 2 - 10 employeesUsed the software for: 1-2 years. “What we didn't like though was the significant price hikes in subscription costs that the platform has seen in the last 4 years.“ July 14, 2025 MH Marcus H MDMarketing and Advertising, 2 - 10 employeesUsed the software for: Less than 6 months. “I'm quite happy with it as an alternative to SEMrush. If they could work on the reliability of rank tracking and a few UI bugs it would be far above and beyond the big hitters in the market.“ November 6, 2025 JD James D OwnerIndustrial Automation, 11 - 50 employeesUsed the software for: 1-2 years. “We've tried a few different times (with no success) to receive a refund as a result of their non-functioning service.“ November 3, 2025 BJ Ben J SEO DirectorMarketing and Advertising, 11 - 50 employeesUsed the software for: More than 2 years. “They are always providing new solutions to ensure we're able to monitor visibility in a variety of search platforms at a great value for money.“ November 6, 2025 JD James D OwnerIndustrial Automation, 11 - 50 employeesUsed the software for: 1-2 years. “What sane person would want an extension on a failing service as opposed to cancellation with a refund?“ November 3, 2025 DD Duc Dat D Business ManAccounting, Self-employedUsed the software for: 6-12 months. “I found the keyword rank tracking and competitor analysis tools especially useful.“ October 28, 2025 JD James D OwnerIndustrial Automation, 11 - 50 employeesUsed the software for: 1-2 years. “They are unable to help with most requests, and they are unsure of how their own internal services function.“ November 3, 2025 ## Showing most helpful reviews Showing 1-25 of 297 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Binaya A. SEO Specialist Information Technology and Services Used the software for: 1-2 years ### "So far So Good" September 14, 2021 4.0 Pros I have been using this software for more than a year now. It is relatively cheaper as compared to ahrefs and semrush but does the job well. Mostly i use this software for rank tracking and sending reports for my clients. Saves my hours on preparing report. Cons There is no GMB optimization feature and some limitations on keyword research. Switched from [Ahrefs](https://www.capterra.com/p/176340/Ahrefs/) Relatively cheaper option and report automation is the core feature that made me switch from ahrefs to seranking. Review Source LT Luke T. Consultant Marketing and Advertising Used the software for: 1-2 years ### "Great all in one SEO tool minus some extra costs " November 25, 2025 5.0 Long time user and even when interface has changed, been easy enough to adapt and use. Made me a lot of money! Pros Great all in one SEO tool, everything needed to review and optimize a site. Been a long time user and even when I've tried over tools I come back to it. Cons Price has gone up and is a bit behind on the AI tools or they are gated behind more payments. They like to change the interface about which can be confusing. Alternatives considered [Ubersuggest](https://www.capterra.com/p/229169/Ubersuggest/) Reason for choosing SE Ranking chatting to people in the sector and recommendations. Switched from [Semrush](https://www.capterra.com/p/151962/SEMrush/) Cost. SE Ranking seemed to do a lot fo the same for much less. Review Source JD James D. Owner Industrial Automation Used the software for: 1-2 years ### "Horrible Service For a Decent Price" November 3, 2025 1.0 Our overall experience has been poor. As stated above, their service has been broken/inaccurate multiple times. We've tried a few different times (with no success) to receive a refund as a result of their non-functioning service. Their solution is to grant a few extra days on the end of our current subscription. What sane person would want an extension on a failing service as opposed to cancellation with a refund? Pros They are one of the cheapest services available. They are one of the only services that allow us to track all of our keywords daily at a decent price. Cons Their service is broken more often than it should be. There have been multiple times where daily scans aren't complete, reports fail to send out to designated email addresses, or results have been inaccurate. Customer service is also severely lacking. They are unable to help with most requests, and they are unsure of how their own internal services function. Switched from [RankActive](https://www.capterra.com/p/147088/RankActive/) Rankactive went out of business, so we didn't have a choice. Review Source BJ Ben J. SEO Director Marketing and Advertising Used the software for: 2+ years ### "The Best Visibility & Competitor Analysis Tool That You're Not Using" November 6, 2025 5.0 We're big fans. We get everything we need from a visibility tracker at a great cost, and the team are hugely responsive, updating to anything we or other businesses need. Pros SE Ranking is our preferred choice for visibility and rank checking. They are always providing new solutions to ensure we're able to monitor visibility in a variety of search platforms at a great value for money. The customer support team are very responsive and help us a ensure that we're able to manage our customer websites and performance efficiently. We like that the competitor keyword analysis, particularly through the API is robust, and that our customer data passes our security requirements. Cons In some areas, the API documentation could be more robust, but they've made great strides on that part Alternatives considered [SEOmonitor](https://www.capterra.com/p/182638/SEOmonitor/)[Ahrefs](https://www.capterra.com/p/176340/Ahrefs/)[BrightEdge](https://www.capterra.com/p/124928/BrightEdge/) Reason for choosing SE Ranking Pricing and functionality was better in SE Ranking Switched from [SEOmonitor](https://www.capterra.com/p/182638/SEOmonitor/) Pricing and functionality were better in SE Ranking Review Source NT Nick T. Director Marketing and Advertising Used the software for: 2+ years ### "Great tool - Nimble, supportive and responsive " November 7, 2025 5.0 Very good! We recommend them highly and openly tell our clients that we're using it for optimising their website(s). Pros Great tool and the internal team are super-responsive to questions, recommendations and us flagging things that aren't as expected. They release new features quickly and keep us up to date with SEO changes going on. Cons We don't have any major complaints. Sometimes the data is questionable, but often it's understanding how they've presented it rather than it being 'wrong'. Switched from [Semrush](https://www.capterra.com/p/151962/SEMrush/) SEM became too 'all in one' and we wanted specific features as an agency, which SE Ranking were quick to respond to and help us. Review Source MW Mary W. Owner Marketing and Advertising Used the software for: 6-12 months ### "Affordable all inclusive tool." October 30, 2025 5.0 Overall, we have been really pleased with SE Rankings and the value for the money. It's an all-inclusive tool that really ticks most of the boxes for our needs. Pros Ease of use, the reporting is awesome. It's an affordable and well-rounded tool for a small business. Customer support is high quality, and the addition of Plannable has been a great option. We appreciate the Local SEO Services options as well. Cons The lack of real, easily accessible local and granular keyword tracking over large groups of keywords. Switched from [Semrush](https://www.capterra.com/p/151962/SEMrush/) Too expensive for what we needed and not worth it. Review Source MH Marcus H. MD Marketing and Advertising Used the software for: Less than 6 months ### "A great and cheaper alternative to SEMrush." November 6, 2025 4.0 I'm quite happy with it as an alternative to SEMrush. If they could work on the reliability of rank tracking and a few UI bugs it would be far above and beyond the big hitters in the market. Pros Much cheaper than competitors, has all the same tools. Supports AIO without it being too invasive. UI is pretty good. Cons There's been a few occasions where rank tracking has had some kind of issue so everything looks down for a couple of days and then reverts to normal. Not ideal having to explain this to clients. UI can sometimes be a bit awkward e.g. adding a keyword to a keyword list and filtering through the options that move around the page. Alternatives considered [Ahrefs](https://www.capterra.com/p/176340/Ahrefs/) Reason for choosing SE Ranking It's cheaper than SEMrush and AHrefs. That's it really. Switched from [Semrush](https://www.capterra.com/p/151962/SEMrush/) SEMrush is expensive, that's pretty much it. Review Source AA Angus A. Director Broadcast Media Used the software for: 1-2 years ### "Despite price hikes, Still a very solid SEO Platform in 2025" July 14, 2025 4.0 SE Ranking is definately one of the best all in one tools we have used in the last 5 years. Initially they entered the market at a very competitive price point, this made them very attractive among the big players as they offered great value and comparable features. Though it has been disappointing to see the gap close in value since they have raised their prices significantly in the last two years. Pros We loved this platform for its features and cost at the time of purchase (2020). The user interface is very clean and better than some of the bigger players in the SEO space. The support team were also very responsive. Cons Some features were behind additional paywalls, also some of the accuracy of rankings was debatable. What we didn't like though was the significant price hikes in subscription costs that the platform has seen in the last 4 years. Alternatives considered [Moz Pro](https://www.capterra.com/p/152215/Moz-Pro/)[Semrush](https://www.capterra.com/p/151962/SEMrush/) Reason for choosing SE Ranking SE Ranking offered better value for money for our needs. Switched from [Yoast SEO](https://www.capterra.com/p/219202/Yoast-SEO/) We needed a more detailed and feature rich platform to improve our SEO Review Source HH Hanan H. head of seo Marketing and Advertising Used the software for: Less than 6 months ### "Great support but needs better reports customization " October 30, 2025 3.0 in General it is okay but i am sure it can be much better with a little help and listening to what costumers really need Pros the customer service is good and also the research section give a lot of information and also save me a lot of time Cons The reports are not customable as much as i need what Couse a lot of time to manually adjust them also i am use to online reports and here i need to e mail them each month Switched from [RankRanger](https://www.capterra.com/p/151960/RankRanger/) they closed their service and the package for agency is too expensive Review Source DDD Duc Dat D. Business Man Accounting Used the software for: 6-12 months ### "Reliable all-in-one SEO tool with strong features" October 28, 2025 4.0 Overall, I’ve had a positive experience with SE Ranking. It has provided clear insights into my website’s performance and made daily SEO tasks noticeably easier. It’s a solid solution with a good price-to-value ratio, especially for small to mid-sized projects. Pros SE Ranking offers a very clean and intuitive interface while covering a broad range of SEO features in one platform. I found the keyword rank tracking and competitor analysis tools especially useful. Cons Some features can feel a bit complex at first and could benefit from more interactive guidance or tutorials. Additionally, certain reports take a little longer to load at times. Alternatives considered [Semrush](https://www.capterra.com/p/151962/SEMrush/) Reason for choosing SE Ranking Reliable all-in-one SEO tool with strong features Review Source HH Henry H. Co-Founder Marketing and Advertising Used the software for: 1-2 years ### "Powerful SEO Tool" September 1, 2020 5.0 Great overall experience! Pros \-The new UI is easy to navigate -Keyword tool is easy to use -Clean and easy to use -The analytics tool is great (Connects to Google Analytics and Google Search Console) Cons \-Keyword database could be expanded a bit more. (But they are proactively building it up every day) Alternatives considered [Moz Pro](https://www.capterra.com/p/152215/Moz-Pro/)[Ahrefs](https://www.capterra.com/p/176340/Ahrefs/) Reason for choosing SE Ranking The price point and the reviews it had online. Review Source LS Lotte S. Online Marketeer Marketing and Advertising Used the software for: 1-2 years ### "User-friendly SEO tool with reliable SEO insights" November 13, 2025 4.0 I experience it as very positive. I need to dive deeper into the tool myself to make full use of all its features. They have good customer service and are always willing to help. Pros SE Ranking has a clear and intuitive interface, making it easy to work with. You can effectively monitor keywords, and the website audit report clearly highlights areas that need improvement. And you can check if backlinks are still online. Cons I mainly use SE Ranking for rank tracking and website audits, not for competitor research. That part is difficult to understand, get into, or work with. Some tools are a bit challenging to get used to. Additionally, data is often missing for certain keywords. Review Source Arika N. Manager Financial Services Used the software for: 2+ years ### "Ahrefs is one of the best when it comes to SEO" September 20, 2022 5.0 We as an organization started using Ahrefs to track backlinks, research keywords, and spy on our competitors. They had a number of YouTube tutorial videos that helped learn the tool very quickly. Pros \- Accuracy of the tool when it comes to keyword research, tracking ranks, tech audit, etc. is very high. - They have a very good support team that responds in less than 12 hours. - Backlink monitoring is also good. They send email alerts for each new link detected or lost. Cons \- The only downside is their pricing. It is a relatively expensive tool than what is available in the market. Switched from [Semrush](https://www.capterra.com/p/151962/SEMrush/) Was just exploring new options. Review Source hS hm S. Producer and Marketing Manager Media Production Used the software for: 6-12 months ### "SEO is easy and affordable with SE Ranking." July 22, 2022 5.0 My overall experience with SE Ranking is great. As it is a complete SEO software, it is really exciting to work all SEO management jobs from a single software. Pros Though it is a complete set of tools for SEO, my favorite things about SE Ranking are its Rank tracking and competitor analysis. I like the Report Builder option which is very essential for agencies. I also like the Marketing plan and Social Media tools of SE Ranking. Cons Although SE Ranking is excellent software, its user interface is not that much attractive. So, I think UI should be more attractive. Review Source Erwin S. SEO Specialist Sports Used the software for: 1-2 years ### "Lots of useful features without breaking your wallet!" September 26, 2018 5.0 I love the fact that it helped me maintain my high rankings and grow my sites even more. Pros SE Ranking is a great option if you do not want to spend too much on an SEO tool. It has lots of basic and advanced features that help me improve my sites and maintain my high rankings. 1. Setting up your first website is very easy. You can also automatically add your keywords using your Google Analytics account. Although, I will not recommend it if you subscribed to their lowest plan. 2. It can track my keywords accurately. It also shows the monthly search volume. And for me, that is a MUST! 3. The backlink monitoring tool is an awesome feature. I can add all my sites backlinks manually or automatically. By using this tool, I can monitor my backlinks if they are still alive. 4. Tracking my competitions. I can also track my competitors and see their stats in a quick glance. It is easier to come out with a plan to beat them all in the SERP. Overall, SE Ranking is a powerful and affordable all-in-one SEO Solution. Cons For its price, I do not have any complaints about SE Ranking. It is more than enough to help my sites grow and be on top. Review Source Ivan G. SEO-specialist Marketing and Advertising Used the software for: 6-12 months ### "Very comfortable SEO service that makes positions tracking easy and understandable" June 9, 2017 5.0 Pros 1\. Easy to track the position of keywords in several target countries 2. Page SEO Audit - a useful tool to find problems or mistakes in OnPage optimization. 3. Website Complex Audit makes easy to find technical problems in the whole website. 4. Integration with GSC and Analytics helps to find interesting statistic insights. 5. Backlink Monitor is really helpful tool to control backlinks from forums and blogs. 6. Marketing Plan Tool - it's kind of check-list - not very useful for professionals, but have many links to useful sources about SEM. 7. Every week I receive useful articles from SERanking - this helps me to be on top of my mind. Cons 1\. Reporting Tool is difficult to use. I create reports by myself because there isn't enough time to understand all Reporting Tool features completely. 2. Positions report that I receive via my Email once a week is bad - it's just a list of keywords with their positions in target countries - very large and not useful report. Review Source CP Carlos P. Senior Consultant Marketing and Advertising Used the software for: 2+ years ### "One of the best tools for SEO and digital marketing" March 27, 2023 5.0 Pros is relatively easy to use and they are improving and adding new tools very often, which is great!The technical service is, simply, amazing. Cons Even if is still in price, the increment of this year is significant. Switched from [Semrush](https://www.capterra.com/p/151962/SEMrush/) Much better price-quality ratio. Review Source Colin M. Consultant Information Technology and Services Used the software for: 6-12 months ### "SE Ranking - Useful tool for SEO practitioners" January 24, 2019 4.0 If you are serious about SEO or offer SEO services to clients, you'll likely use a variety of tools including those from Google and Bing as well as various third party products. SE Ranking does a good job of tracking performance over time for a number of keywords. SE Ranking is often a good way to do some fast keyword research - quickly getting search volumes and page ranking details. SE Ranking is usually the starting point for setting up and configuring a campaign. We use a number of other tools as well, but we wouldn't want to be without SE Ranking for its ease of use and reporting. Pros \- Ease of use - Good reports - Tracks keyword performance over time - Can include competitor performance - Ability to group sites & keywords into projects Cons \- Quite a bit of duplication across SEO tools, so some of what SE Ranking provides you'll likely be getting from other sources. - Reports can take some time to configure. Review Source MD Mert D. Social Media Specialist Marketing and Advertising Used the software for: 6-12 months ### "SEO Management with SE Ranking" August 13, 2022 4.0 I used SE Ranking for my website to cover all SEO options. It gives you valuable information about your site and your competitors. Nice to have SE Ranking for your marketing analytics. Pros You can track your keywords with SE Ranking and have prospects about your website easily. SE Ranking gives you valuable information about your website trend and health. Cons They should add more feature when you think about it's price. The alternatives has more feature for SEO managements. Review Source LS Lauren S. Lead Online Marketing Specialist Marketing and Advertising Used the software for: 1-2 years ### "Great tool, nice functions, not always super accurate" November 3, 2016 4.0 This tool has been very useful for us. We have 10s and 10s of sites that we track ranking on here. Our main function with this tool is to run rankings. However, the tool also has other uses, like a "site audit", which is pretty cool. Finds missing titles tags, duplicate descriptions; that kind of thing. We run rankings daily for our clients. It's great that it does it automatically, that you can put different cities, different search engines, etc. However, I have noticed that they are not super accurate. Especially of late. Thing swill say 11 which are actually 9, things will say they dropped out of the top 100 but actually be 22, etc. Pros Daily rank tracking, ability to add multiple cities and search engines, the ability to track mobile. The addition of the Site Audit and other functions are a nice addition. Cons The inaccuracy of rankings at times. I would say within the last month it's gotten bad. Things will be anywhere from 3 to 30 off. I'm sure the volatility of Google Search Results is partly at fault, but even so, it's gotten to the point where I will manually check drops or keywords that I seem off. Out of a set of 40 or so keywords, I usually find at least 5 or so that are more or less wrong. Review Source IF Ivan F. web developer Food & Beverages Used the software for: ### "The very first SEO rank monitoring tool that makes sense to me! And cheap too!" September 11, 2017 5.0 Cheap seo rank monitoring for a small web based business and its competitors. I liked it so much i already recommended this software to several people! Pros 1)Cheap and gets the job done! Other similar services charge too much. We are a small business in a 3d world country so we don't have enough extra finances to pay 200+$ for seo rank monitoring. The 90$ yearly personal plan is perfect for us. Also their trials are way to restrictive to be intuitive. 2)I works well, and the UI is well designed. The other seo trackers that i tried trials on had a very cluttered and unintuitive interface, at least for me, a person that is only vaguely familiar with seo. But SE ranking, is easy to use even for me. Everything is well organised, well grouped and easy to use. 3)Easy competitor tracking. 4)The indexing is pretty fast 5)Supports Moldova as a region! (YES) 6)Does not lie about our local positions unlike some other SEO monitors (havens knows where they get their data, but it was not coming from google) 7)Site audit is spot on. 8)Personal 90$ plan is well suited for a small web based service. 9)A trial that is actually useful. Cons So far the only thing that i don't like is that you can't import keywords from already added websites. Review Source JH Jacob H. Senior SEO Manager Legal Services Used the software for: 2+ years ### "Fantastic service and invaluable performance tracking" December 18, 2020 5.0 Great experience so far and the customer service has been really helpful with any queries regarding the platform. Pros The platform is very accessible and has a wide array of competitor and performance analysis tools that provide fantastic insights. The keyword research and auditing tools notably are a great addition to the wider ranking tracking. Cons We are limited to 5 tracked competitors within keyword groups which does limit the larger scale reporting but this isn't a detrimental issue just something that could maybe be added to in the future. Review Source AR Ale R. Editor Newspapers Used the software for: 6-12 months ### "The pandora box for seo" August 22, 2018 4.0 I use for tracking KW and backlinks Pros I love seo tools and Se Ranking is a seo tool with all inclusive. I like that but have too much tools (but its can be confusing) What i love about Se Ranking and what i use - Keyword tracker for several search engine - Snippet view (you can see how look on google) - Nice Report - tracking backlinks - Website Auditor - Keyword research tool Also you can give level access to your team or client. Se Ranking is a tool that is really good and usefull but is no so for "new" or "expert" and also isnt cheaper... so i think is perfect tool for a small marketing agency The best tool in SE Ranking for my and what i love (and is the more original and usefull and no other app have it) is the backling tracker. Really clevear!!! Cons The cons of Se Ranking are: - The UI is not very friendly - Too much tools and they are not very friendly so new people on seo can get confuse - The tools are hide in the ui - Some service you have to pay extra (if you compare against other tools like ahreff or semrush) - Too much tools and is not the best in 1 I think if they remake the ui and work on pricing can be a really sucefull seo tool. Review Source Ganesh B. SEO Marketing and Advertising Used the software for: 6-12 months ### "A Perfect Low cost Alternate to Ahrefs" August 2, 2019 5.0 Pros Competitor Analysis Tool is Just Awesome, Able to Find all the Keywords of Competitors. Keyword Tracking is Accurate & Perfect. Backlink checker is a cool feature to have. Backlink Monitor Tool is Awesome as it Sends Notifications via Email when we lose a back link etc.. Cons Expecting Content Explorer Tool, Just Like Ahrefs. Expecting Advanced Filter Options in Competitor Analysis. Review Source MV Marielle V. Owner / SEO Expert Arts and Crafts Used the software for: 1-2 years ### "Great SEO tool, useful functions and affordable!" November 5, 2018 5.0 Overall, I really liked this tool. Inexpensive and it works great! Pros There are many things to like about SE Ranking. First, they offer first-time users a free trial to test their software. There are a lot of functions inside their dashboard. They offer SEO tools, PPC tools and social media management tools. Creating projects are so easy. I can also export my keywords from Google Analytics. The On-page SEO audit is spot on. Their rank tracking is accurate too! It also allows me to check my backlinks data. Their pricing is very flexible and they are affordable. Great choice as a first tool for SEO startups. They also send reports to my email directly. Cons Rankings updates can be slow. Backlink checker and monitoring needs a little bit of improvement. Review Source Similar Products Featured ## Related categories [Local SEO Tools](https://www.capterra.com/local-seo-tools-software/)[SEO](https://www.capterra.com/seo-software/)[Website Optimization Tools](https://www.capterra.com/website-optimization-tools-software/) ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.