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ActiveDEMAND is a flexible, affordable marketing platform designed for Marketing Agencies and SBM marketers.

Product Details

ActiveDEMAND is a flexible marketing platform for digital marketing agencies and marketers. ActiveDEMAND packages range from the full-featured call tracking application for the small business marketer to the powerful Marketing Agency Portal designed for digital marketing agencies with multi-client management needs. Engage and track prospects using the integrated, comprehensive call tracking module, do more with built-in email templates, landing pages and social media.

Contact Details

ActiveDEMAND

https://www.activedemand.com/

Founded in 2012

Located in Canada

Geo Reporting
Drag-and-Drop Workflows
Web Forms
Full Campaign Management
Real-Time Dashboards

Starting Price

  • Not provided by vendor

Free Trial

Platform

  • Installed - Mac
  • Cloud, SaaS, Web
  • Installed - Windows
  • Mobile - iOS Native
  • Mobile - Android Native

Training

  • In Person
  • Live Online
  • Webinars
  • Documentation

Support

  • Business Hours
  • Online

ActiveDEMAND Features

Business Card/Badge Scanning
Dashboard
Data Extraction
Data Verification
Form Builder
Gamification
Lead Distribution
Lead Enrichment
Lead Notifications
Lead Nurturing
Lead Scoring
Analytics
Campaign Personalization
Customer Segmentation
Engagement Monitoring
Lead Nurturing
Lead Scoring
Progress Tracking
Prospecting Tools
Target Account Identification
CRM
Call Recording
Call Routing
Caller Identification
Campaign Management
Conversion Tracking
IVR / Voice Recognition
Keyword Tracking
Access Control
Consent Management
Data Mapping
Incident Management
PIA / DPIA
Policy Management
Risk Management
Sensitive Data Identification
Contact Discovery
Contact Import/Export
Lead Capture
Lead Database Integration
Lead Nurturing
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools
Visitor Identification
A/B Testing
Campaign Management
Drip Campaigns
Lead Capture
Lead Notifications
Lead Scoring
Lead Segmentation
Performance Metrics
Personalization
Pipeline Management
A/B Testing
Campaign Tracking
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics
Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking
A/B Testing
Analytics/ROI Tracking
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages/Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

ActiveDEMAND Reviews

Overall
4.5/5
Ease of Use
4/5
Customer Service
4.5/5

Showing Most Helpful

Showing 42 of 42 reviews

Showing Most Helpful

Showing 42 of 42 reviews

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Rating
Company Size
Reviewer's Role
Length of Use
Frequency of Use
Mark G.
Director
Marketing and Advertising, 1-10 employees
Used the software for: 6-12 months
Overall Rating
5/5
Ease of Use
4/5
Customer Service
5/5
Features
5/5
Value for Money
5/5
Likelihood to Recommend
9/10
Source: Capterra
June 5, 2017

“ActiveDEMAND allowed me very quickly to deploy my first email campaign delivering measurable results”

OverallThe ability to set up and deploy professional-looking campaigns very quickly.
ProsThe abilities of Active DEMAND appear to be only limited by my imagination or the courage of my Clients to use them. The process of Lead Nurturing with sophisticated logic and decision making, while I or my clients are sleeping is a huge labour saving feature. Automated reporting with my Agencies branding help me get credit where its due without ambiguity. The ability to Copy/Clone campaigns, emails processes from one account to another is a hugh time saver when getting an account up and running.
ConsTher are several areas where the terms used are quite technical or ActiveDEMAND specific that could do with some contextual help on the screen to assist the newcomers to digital marketing. There a few key features, especially on the account, set up page that need to be right to deliver results. New users should book a Q&A Support session as soon as they sign up and I suggest AD labour several key points about the account set up.

Vendor Response

By ActiveDEMAND on June 13, 2017
Hi Mark! Thank you for taking the time to review ActiveDEMAND. We really appreciate your insights and comments.
Source: Capterra
June 5, 2017
Andy Z.
Director of Inbound Marketing
Marketing and Advertising, 1-10 employees
Used the software for: Less than 6 months
Overall Rating
5/5
Ease of Use
3/5
Customer Service
5/5
Features
5/5
Value for Money
5/5
Likelihood to Recommend
9/10
Reviewer Source 
Source: Capterra
November 7, 2018

“Outstanding features”

OverallIt's a one-stop shop for all your marketing automation needs. I have not found any other platform that has all of the features that ActiveDemand does at the price they offer. It's a great option for marketers who want the full-range of marketing automation activities that are possible.
ProsActiveDemand incorporates all features you want in marketing automation: landing pages, forms, email, anonymous visitor tracking, integration with CRM, and custom workflows (in addition to all of the baseline marketing automation: lead scoring, contact tracking, etc.). It's very easy to implement on any website via JS or Wordpress plugin-- so you can work independently of the website if you don't have access to the backend (great option for marketing agencies). VERY competitive on pricing as well.
ConsThere is a little bit of a learning curve when starting out. But once you get a feel for where things are and how they operate in the platform, you'll have everything you want at your fingertips. Putting a little bit of time in learning the platform greatly pays off in the long run (and they have great support!).

Vendor Response

By ActiveDEMAND on November 16, 2018
Hi Andy, Thanks for taking a moment to review ActiveDEMAND. We appreciate all comments and feedback and we are happy you are getting value from the platform. We are always working to make the on-boarding experience easier and have added an in-platform assistant to walk you through tasks. And thanks for the shout out to our support team. We agree...they are fantastic.
Reviewer Source 
Source: Capterra
November 7, 2018
Jeff H.
Sales Director
Computer Software, 11-50 employees
Used the software for: 1-2 years
Overall Rating
3/5
Ease of Use
2/5
Customer Service
3/5
Features
4/5
Value for Money
2/5
Likelihood to Recommend
4/10
Reviewer Source 
Source: Capterra
November 1, 2018

“Might be great software, but...”

ProsIt provides us with email marketing analytics and helps us understand contact rating in our engagement model.
ConsI'm not an Admin of this system. I'm just a user. We have it hooked up to our CRM, which is where I spend most of my time. My opinion is that this might be great software for someone who is an admin trying to track analytics for a big company, but we are small and when we hooked this thing up to our CRM, there were a number of things that were either over-looked by the ActiveDemand Implementation Consulting team or my company cheaped out and didn't want to spend the necessary money that was required to make this thing work right... so, in the end, it's screwed up a bunch of my CRM data and I've been spending a bunch of time stumbling across bad data and duplicates then need to be removed, merged, including contacts who get re-mapped to other account owners or even the wrong account! Additionally, there are a ton of meaningless data entries now gumming up the running history in my CRM so that it's near impossible for me to find my last meeting notes... It's been a mess, so we had to delete a bunch of those system automated data entry notes in the CRM history, as well, and then turned off ALL live connection to CRM and do a simple "Post to CRM" from ActiveDemand and I'm a happy camper, again. Also, the Chrome extension runs too much interference on my processor when I am doing other research or hitting other web sites. Caching like crazy until I turned off the extension.

Vendor Response

By ActiveDEMAND on February 1, 2019
Hi Jeff, Thank you for the honest feedback. One of the main reasons people choose ActiveDEMAND is our deep integration with CRMs. There is a lot of information that can pass between ActiveDEMAND and the CRM and back again, thus it does require planning to ensure the integration is meeting the business requirements. Turning everything on and pushing everything ActiveDEMAND has into the CRM is technically possible, but not recommended. Sales people need information, not data. Most people are not used to having the capability of driving so much information into the CRM (like we provide) ... someone thought it would be useful to get EVERYTHING into the CRM (like ice cream, a little is great, a lot must be AWESOME!) which caused your early issues. We do not charge for CRM integration services, our consultants are always available to review an integration. Please take advantage of our exceptional support staff, we are here to help. The ActiveDEMAND team.
Reviewer Source 
Source: Capterra
November 1, 2018
Adam P.
Production Manager
Marketing and Advertising, 1-10 employees
Used the software for: 1-2 years
Overall Rating
4/5
Ease of Use
4/5
Customer Service
4/5
Features
5/5
Value for Money
4/5
Likelihood to Recommend
9/10
Reviewer Source 
Source: Capterra
November 2, 2018

“We use this religiously”

ProsActive Demand is some pretty great software for a lot of our clients. We consider it an important part of our analytics stack to help our customers understand and grow their business.
ConsThere are occasionally server-side issues that prevent the plugin from working, but the team is usually quick to remedy these. It's just a matter of keeping an eye on our sites.

Vendor Response

By ActiveDEMAND on November 16, 2018
Hi Adam, Thanks for taking a moment to review ActiveDEMAND. We are happy you like our software and are using it for your customers to grow their businesses. Your comments are helping us build a better platform every day...so thanks again!
Reviewer Source 
Source: Capterra
November 2, 2018
Jason E.
Director of Consulting
Computer Software, 11-50 employees
Used the software for: 1-2 years
Overall Rating
5/5
Ease of Use
4/5
Customer Service
5/5
Features
3/5
Value for Money
5/5
Likelihood to Recommend
9/10
Reviewer Source 
Source: Capterra
November 6, 2018

“Exactly as much as we need”

OverallActiveDemand allows us to seamlessly manage our social media and email campaigns.
ProsThe features are complete and easy to understand. There are good integrations and sufficient APIs to allow for custom integrations if we wished. Great support.
ConsThe UI is not super intuitive. There are a few features that are undocumented and were only uncovered upon asking support.

Vendor Response

By ActiveDEMAND on November 16, 2018
Hi Jason, Thanks for taking a moment to comment on ActiveDEMAND. Your feedback helps us improve our software. And we have been working on our UI and increasing our documentation for our features - and will continue to do so. Thanks again!
Reviewer Source 
Source: Capterra
November 6, 2018
Avatar Image
Tim H.
Managing Director
Food & Beverages, 1-10 employees
Used the software for: 6-12 months
Overall Rating
5/5
Ease of Use
5/5
Customer Service
5/5
Features
5/5
Value for Money
5/5
Likelihood to Recommend
10/10
Reviewer Source 
Source: Capterra
November 1, 2018

“ActiveDEMAND - A hidden gem”

OverallWe needed a flexible solution for marketing automation that didn't break the bank. ActiveDEMAND was perfect. It was especially suited to integrate with our sales CRM (Pipedrive).
ProsActiveDEMAND is an incredibly flexible solution that can be used in a variety of applications. Their support is top notch and they will help you with anything.
ConsThe user interface is a bit clunky and slow. The templates are not designed in very modern fashion and require a lot of editing.

Vendor Response

By ActiveDEMAND on November 6, 2018
Hi Tim, Thanks for taking the time to review ActiveDEMAND and for the positive comments. We appreciate the constructive criticism as well, regarding our platform and consider all feedback as we work to improve the software and our user's experience with it. Thanks again! The ActiveDEMAND Crew
Reviewer Source 
Source: Capterra
November 1, 2018
Katie C.
Director of marketing
Hospital & Health Care, 1001-5000 employees
Used the software for: 1-2 years
Overall Rating
5/5
Ease of Use
5/5
Customer Service
5/5
Features
5/5
Value for Money
5/5
Likelihood to Recommend
10/10
Reviewer Source 
Source: Capterra
November 2, 2018

“Great automation tool”

ProsActiveDemand provides a lot of the digital tools for modern marketing. I love having everything in one place and pulling all the different report options to show ROI.
ConsNo system is a perfect solution, but the help portal and support teams are quick to help, diagnose and provide solutions so our marketing campaigns don't suffer.

Vendor Response

By ActiveDEMAND on November 12, 2018
Hi Katie, Thank you for taking a moment to review ActiveDEMAND and for the positive comments. We appreciate all feedback and use it to constantly be improving. Thanks again! The Crew at ActiveDEMAND
Reviewer Source 
Source: Capterra
November 2, 2018
Kevin W.
Unspecified
Used the software for: 2+ years
Overall Rating
5/5
Ease of Use
4/5
Customer Service
5/5
Features
4/5
Value for Money
5/5
Likelihood to Recommend
10/10
Source: GetApp
September 23, 2016

“Incredible Value”

OverallI was looking for something different, a competitive advantage for my agency. We are trying to be leading edge and I find Active Demand provides that to us. The features that Active Demand have has grown exponentially and their support is second to none. They really value their clients and work 24 hours to make sure they're happy. I highly recommend trying out the software and seeing how it can help grow your agency. Kevin
Source: GetApp
September 23, 2016
Avatar Image
Chris H.
Onboarding Team
Environmental Services, 1-10 employees
Used the software for: 6-12 months
Overall Rating
4/5
Ease of Use
4/5
Customer Service
4/5
Features
5/5
Value for Money
4/5
Likelihood to Recommend
9/10
Reviewer Source 
Source: Capterra
October 30, 2018

“Very well thought out”

OverallOverall it was a good experience and i've made several referrals. Its well thought out and they do a good job of staying in touch to make sure you are getting the most out of the product.
ProsIT seems that you have an option for any possible feature you can think of.
ConsAt the time I was using the product I wish I had access to expert help to fully utilize every feathure effectively.

Vendor Response

By ActiveDEMAND on October 31, 2018
Hi Chris, Thank you for taking a moment to review ActiveDEMAND. Your feedback is very helpful for us to continue to improve the platform and our users' experience. Thank you again for choosing ActiveDEMAND as your marketing automation software.
Reviewer Source 
Source: Capterra
October 30, 2018
Eeva S.
Project manager
Marketing and Advertising, 11-50 employees
Used the software for: 1-2 years
Overall Rating
4/5
Ease of Use
4/5
Customer Service
4/5
Features
4/5
Value for Money
4/5
Likelihood to Recommend
8/10
Reviewer Source 
Source: Capterra
November 7, 2018

“Positive surprise”

OverallOverall I am happy with ActiveDemand. I have developed our digital and online marketing a lot with ActiveDemand.
ProsSupport team is always ready to help and usually they are very fast with it. It has been a positive surprise, that they also listen to users's needs and ideas and actually create alterations and new features based on those ideas.
ConsSome of the videos are old and the software does not look the same now, so they are sometimes a bit confusing.

Vendor Response

By ActiveDEMAND on November 16, 2018
Hi Eeva, Thank you for taking time to review ActiveDEMAND. Your comments and feedback are always welcome and helpfu for us to improve your experience with the software. We have been working to update older videos and make them easier to understand. We've also added our in-product assistant to walk through tasks. Thank you again!
Reviewer Source 
Source: Capterra
November 7, 2018
Verified Reviewer
Information Technology and Services, 11-50 employees
Used the software for: 1-2 years
Overall Rating
3/5
Ease of Use
2/5
Customer Service
2/5
Features
3/5
Value for Money
2/5
Likelihood to Recommend
3/10
Reviewer Source 
Source: Capterra
November 2, 2018

“Overpriced, Bare Bones Lead Automation Tool”

OverallWe stopped using ActiveDEMAND after a year of frustration and futility. They are good people with an inferior product that lacks a strong customer experience for both the reseller and end user.
ProsThe potential is high for ActiveDemand. It presents itself as a total marketing solution. It offers phone tracking, automated email services, and white label customer interfaces.
ConsThe platform isn't customer friendly. The GUI is very clumsy and not intuitive. There aren't enough templates to really jumpstart a robust campaign. Customer support is slow to respond and lacks online support documentation to help. The cost is comparable to competing platforms that offer better interfaces, stronger customer support, and more templates.

Vendor Response

By ActiveDEMAND on November 15, 2018
Thank you for giving your honest feedback. As it has been a while since you were an ActiveDEMAND client, you may be interested to know that we now have a full marketing stack. From appointment scheduling, drip campaigns, dynamic website content, popups and so much more. As well we now have a fully integrated in app personal trainer and support in several languages. You may want to consider re-introducing yourself to the platform
Reviewer Source 
Source: Capterra
November 2, 2018
Sue S.
Account Manager
Unspecified
Used the software for: 6-12 months
Overall Rating
4/5
Ease of Use
3/5
Customer Service
4/5
Features
5/5
Value for Money
5/5
Likelihood to Recommend
8/10
Source: Capterra
May 23, 2017

“Using for almost a year - still learning”

OverallSaves me time with the ability to save portions of the email for future use. Excellent list management.
ProsEasy to use once you learn it. Good archiving system for saving items for future use. Superior support system. Chat support so helpful. Great that there's no contract period. Excellent value for the money.
ConsNot easy to learn - needs better training materials - user manuals or resources. I don't seem to get what I need from the video tutorials. Needs better search capacity in resource area. Might be nice to start with a buddy-system for the first few emails. I like access to Sean but after awhile I feel I've asked too much. Maybe someone further down in the org would be able to answer my basic questions. Did that once and it worked great.

Vendor Response

By ActiveDEMAND on June 13, 2017
Hi Sue, Thank you for your review of ActiveDEMAND. Your insight and comments are appreciated and feedback is always welcome. Thanks again!
Source: Capterra
May 23, 2017
Kelly H.
IT Manager
Electrical/Electronic Manufacturing, Unspecified
Used the software for: 1-2 years
Overall Rating
4.5/5
Ease of Use
4/5
Customer Service
5/5
Features
4.5/5
Likelihood to Recommend
10/10
Source: SoftwareAdvice
June 12, 2015

“ActiveDemand is a Great Marketing Tool”

ProsThe product is a very powerful tool for us in our marketing effort. It's really easy to setup email campaigns and focus on our customer contacts and generating new leads. We've learned a lot from ActiveDemand about marketing and what our customers are looking for from our website.
ConsBecause it is such a robust package, there is a learning curve involved with it. The staff at ActiveDemand are quick to help and provide the tools we need. They are very patient and really easy to work with. There have been a lot of things we have wanted in the software that they submit to their development team to get done for us. It's really nice to see a company focusing on constantly improving their products.
Recommendations to other buyersMake sure you have a good team together to evaluate a software package.
Source: SoftwareAdvice
June 12, 2015
Angela E.
Content Specialist
Hospital & Health Care, 1001-5000 employees
Used the software for: 1-2 years
Overall Rating
5/5
Ease of Use
5/5
Customer Service
5/5
Features
5/5
Value for Money
5/5
Likelihood to Recommend
10/10
Reviewer Source 
Source: Capterra
January 30, 2019

“Great Software”

ProsEasy to do several tasks online within one program.
ConsIt's a little slow sometimes, but not bad.

Vendor Response

By ActiveDEMAND on January 31, 2019
Hi Angela, Thank you for taking the time to offer feedback on ActiveDEMAND. We appreciate the comments and use them to be constantly improving our software. We are happy you are having a good experience with ActiveDEMAND. Thanks again!, The Team at ActiveDEMAND
Reviewer Source 
Source: Capterra
January 30, 2019
Verified Reviewer
Internet, 11-50 employees
Used the software for: 1-2 years
Overall Rating
5/5
Ease of Use
3/5
Features
3/5
Likelihood to Recommend
7/10
Reviewer Source 
Source: Capterra
October 30, 2018

“Good product but lacking good UX”

OverallActive Demand provides great value to our clients, however the interface is not intuitive and hard to use and set up.
ProsThe reports that you are able to generate to automatically send
ConsThe interface is not intuitive and UX is not great. It takes a long time to figure out how to do anything

Vendor Response

By ActiveDEMAND on November 1, 2018
Hello, Thank you for taking a moment to review ActiveDEMAND. We appreciate all feedback to help us constantly improve. We just added the Personal Trainer to help ease the learning curve. On the right side of the platform window there is a tab that says, 'Show Me How'. With this tool, it will walk you through each step of a task. It also has links to how-to videos and support articles, without having to leave the platform. Thanks again for choosing ActiveDEMAND as your marketing automation platform.
Reviewer Source 
Source: Capterra
October 30, 2018
Avatar Image
Brittany W.
Business Development Executive
Plastics, 11-50 employees
Used the software for: Less than 6 months
Overall Rating
5/5
Ease of Use
4/5
Customer Service
5/5
Features
4/5
Value for Money
4/5
Reviewer Source 
Source: Capterra
July 2, 2018

“Highly integrated software for pipe drive CRM”

Pros What's great about this software is that it's linked directly to my current CRM system. It tracks emails and drip campaigns, it will track calls with a click the call feature and transcribe the conversation for documentation process. It identifies who is being prospected online as well as identifying prospects on the webpage how long and what pages of interest. This is a great sales tool for any organization looking to see what activity is really working for your company.
ConsIt's a lil tricky if your not technologically savvy and can be a bit pricy for a smaller organization.

Vendor Response

By ActiveDEMAND on October 31, 2018
Thanks for the feedback Brittany! We are constantly improving the user experience of our software and your feedback is extremely helpful in that endeavor. Thanks again for taking the time to leave a review!
Reviewer Source 
Source: Capterra
July 2, 2018
Beth B.
Coach
Professional Training & Coaching, Self-employed
Used the software for: 1-2 years
Overall Rating
5/5
Ease of Use
5/5
Customer Service
5/5
Features
4/5
Value for Money
5/5
Likelihood to Recommend
10/10
Source: Capterra
May 31, 2017

“I have 30+years of legal experience and now work in the field of coaching and self-improvement”

OverallThe benefits I like from this software is the email and list capabilities as well as the capability to easily build landing pages for campaigns and events.
ProsEasy to use for someone like me who is technologically challenged! I like how easy it is to create a landing page for an event sign up, etc.
ConsWhat I like least is the Facebook posting. While I like the statistics I get using the software to post my Facebook posts, the post itself on Facebook does not always post correctly. Usually only posts a portion of the picture.

Vendor Response

By ActiveDEMAND on June 13, 2017
Hi Beth! Thank you for your review of ActiveDEMAND. We appreciate your comments and insight. It is always helpful to get feedback. Thanks again!
Source: Capterra
May 31, 2017
Verified Reviewer
Information Technology and Services, 11-50 employees
Used the software for: Less than 6 months
Overall Rating
4/5
Ease of Use
4/5
Customer Service
5/5
Features
5/5
Value for Money
5/5
Likelihood to Recommend
9/10
Reviewer Source 
Source: Capterra
November 14, 2018

“Powerful prospecting solution”

OverallWe evaluated this against Hubspot, Salesforce Pardot and Autocampaign. The combination of ActiveDEMAND and Pipedrive was the only solution that gave us a reasonable entry point that allows our relatively small organisation grow into a solution, as opposed to blowing the entire marketing budget on a framework. Technically, it looks to be on-par with Salesforce, although somewhat limited compared to HubSpot. The support is great, although a small challenge is that they are based in Canada and we in Europe. So there is no overlap in the working hours. They seem flexible enough for early-morning calls. Overall, ActiveDEMAND was the product that allowed us to choose Pipedrive CRM over Salesforce and HubSpot.
ProsTight integration with Pipedrive Good configuratior for email-journeys. Very reasonable entry-point to start with marketing automation and prospect tracking.
ConsComprehensive, to the extent that it can be somewhat difficult to navigate. But I have not used the SW enough yet to make this

Vendor Response

By ActiveDEMAND on November 15, 2018
Hi! Thanks for taking a moment to review the ActiveDEMAND platform. We appreciate all feedback to help us to continue to improve the software and our users' experience with it. Thanks again! The Crew at ActiveDEMAND
Reviewer Source 
Source: Capterra
November 14, 2018
Sabrina B.
COO
Marketing and Advertising, 1-10 employees
Used the software for: 6-12 months
Overall Rating
4/5
Ease of Use
3/5
Customer Service
3/5
Features
3/5
Value for Money
4/5
Likelihood to Recommend
8/10
Reviewer Source 
Source: Capterra
October 30, 2018

“Touch of PM and CRM”

ProsYou are able to follow up on potential sales and clients in one easy place.
ConsI wish that it could integrate with contacts

Vendor Response

By ActiveDEMAND on November 1, 2018
Hi Sabrina, Thank you for taking a moment to review ActiveDEMAND. We appreciate all feedback to help us constantly improve and take your comments into consideration for future updates. The ActiveDEMAND Crew
Reviewer Source 
Source: Capterra
October 30, 2018
Amanda B.
Marketing Specialist
Philanthropy, 201-500 employees
Used the software for: 1-2 years
Overall Rating
5/5
Ease of Use
4/5
Features
5/5
Likelihood to Recommend
8/10
Reviewer Source 
Source: SoftwareAdvice
October 20, 2017

“Excellent product”

ProsWe used ActiveDEMAND for about a year and it helped us organize our email especially. We were using all sorts of different things before.
Reviewer Source 
Source: SoftwareAdvice
October 20, 2017
Jason D.
Digital Advertising Manager
Marketing and Advertising, 11-50 employees
Used the software for: 1-2 years
Overall Rating
4/5
Ease of Use
3/5
Features
4/5
Value for Money
4/5
Likelihood to Recommend
7/10
Reviewer Source 
Source: Capterra
November 15, 2018

“Solid for Call Tracking”

ProsCall capabilities with lead forms are nice to receive.
ConsInconsistency with attribution. Many say Google whereas some should say Google/cpc (Google Ads).

Vendor Response

By ActiveDEMAND on November 19, 2018
Hi Jason, Thanks for taking the time to review ActiveDEMAND. Your comments continue to help us improve. For your attribution issue, I urge you to contact our support team via chat or at support@activedemand.com. They will work through the issue and help fix the attribution errors. Thanks again from the ActiveDEMAND team.
Reviewer Source 
Source: Capterra
November 15, 2018
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Danielle C.
Marketing Director
Higher Education, 51-200 employees
Used the software for: 1-2 years
Overall Rating
5/5
Ease of Use
5/5
Customer Service
5/5
Features
5/5
Value for Money
5/5
Likelihood to Recommend
10/10
Reviewer Source 
Source: Capterra
November 6, 2018

“Love ActiveDemand for our medium sized business”

OverallI love it! We changed email providers but came back because it is the best
ProsIt's so easy to use and allows me to plan campaigns efficiently
ConsI wish there was more drag and drop options and video compatibility

Vendor Response

By ActiveDEMAND on November 14, 2018
Hi Danielle, Thank you for the positive comments and taking the time to send them! We are thrilled to have you back with ActiveDEMAND. And we take your suggestions to heart as we continuously improve our software. Thanks again! The ActiveDEMAND team
Reviewer Source 
Source: Capterra
November 6, 2018
Matthew B.
Equipping and Discipleship Director
Philanthropy, 501-1000 employees
Used the software for: 2+ years
Overall Rating
5/5
Ease of Use
4/5
Features
5/5
Likelihood to Recommend
8/10
Reviewer Source 
Source: SoftwareAdvice
October 3, 2017

“Helpful and simple”

ProsThe best part of this marketing platform has been the increased engagement with our customer base. We had no clue if we were winning with our own social media campaigns and this allowed us to get real data and metrics to better understand our reach!
Reviewer Source 
Source: SoftwareAdvice
October 3, 2017
Jorgen S.
Marketing Manager
Construction, 11-50 employees
Used the software for: Less than 6 months
Overall Rating
4/5
Ease of Use
3/5
Customer Service
5/5
Features
5/5
Value for Money
5/5
Likelihood to Recommend
8/10
Source: Capterra
May 23, 2017

“Challenging and fun!”

OverallAutomated marketing. Saves a lot of time and we are able to keep in contact with our customers better.
ProsAll of the functionality and the ability to build custom work-flows/campaigns. There are pre-built templates that have been very helpful and the support staff has been amazing.
ConsThere is a bit of a learning curve and some features are a little difficult to understand. Sometimes there seems to be a bit of a disconnect with the PipeDrive web hook.

Vendor Response

By ActiveDEMAND on June 13, 2017
Hi Jorgen, Thank you for your review of ActiveDEMAND. Your insight and comments are appreciated. We are happy you are finding the platform fun. Feedback is always welcome. Thanks again!
Source: Capterra
May 23, 2017
Verified Reviewer
Legal Services, 11-50 employees
Used the software for: 1-2 years
Overall Rating
5/5
Ease of Use
4/5
Customer Service
5/5
Features
5/5
Value for Money
4/5
Likelihood to Recommend
8/10
Reviewer Source 
Source: Capterra
November 6, 2018

“Value for money”

OverallGreat support
ProsGood for an agency or a marketing consultancy - easy to delegate access etc.
ConsReally not much I can say here apart from the fact when I started, they were new to the space and some of the features available now were not available in the past

Vendor Response

By ActiveDEMAND on November 13, 2018
Thank you for reviewing ActiveDEMAND. We appreciate all feedback to help us improve. And we also use that feedback to add most requested features. Thanks again! The ActiveDEMAND team.
Reviewer Source 
Source: Capterra
November 6, 2018
Brian C.
Owner
Transportation/Trucking/Railroad, 51-200 employees
Used the software for: 1-2 years
Overall Rating
5/5
Ease of Use
5/5
Customer Service
5/5
Features
5/5
Value for Money
5/5
Likelihood to Recommend
9/10
Reviewer Source 
Source: Capterra
November 6, 2018

“Great data capture”

OverallGreat Experiece.
ProsI liked Active Demand's ease of use and set-up.
ConsThere was some learning curve in the begining.

Vendor Response

By ActiveDEMAND on November 14, 2018
Hi Brian, Thank you for taking the time to leave a review for ActiveDEMAND. We appreciate your comments and are happy you are happy with the platform. We will continue to improve our user experience with the help of your feedback. Thanks again, The ActiveDEMAND team
Reviewer Source 
Source: Capterra
November 6, 2018
Victoria B.
Marketing Coordinator
Unspecified
Used the software for: 6-12 months
Overall Rating
4/5
Ease of Use
3/5
Customer Service
4/5
Features
4/5
Value for Money
4/5
Likelihood to Recommend
5/10
Source: Capterra
May 23, 2017

“Has all the features I need but not very intuitive”

ProsAutomatic email system. Setting up emails ahead of time and knowing they will send with no problem. I also like that it integrates with pipedrive
ConsHow difficult it is to navigate. I feel like you have to be a coder to full know how to utilize this software. I also want to be able to see when someone receives and email (in pipedrive)

Vendor Response

By ActiveDEMAND on June 9, 2017
Thank you for your comments. All email activity is visible directly in Pipedrive. Email Open, Email Sent, Email link click, even Asset Download are default activities that are posted directly into Pipedrive
Source: Capterra
May 23, 2017
Stephanie F.
Senior Graphic Designer
Entertainment, 11-50 employees
Used the software for: 1-2 years
Overall Rating
5/5
Ease of Use
4/5
Customer Service
5/5
Features
4/5
Value for Money
5/5
Likelihood to Recommend
7/10
Reviewer Source 
Source: Capterra
November 2, 2018

“Senior graphic designer / marketing assistant ”

OverallGreat will continue to use for our business.
ProsThe drip campaign is a great feature and easy to set up.
ConsWish the email editior would have more options.

Vendor Response

By ActiveDEMAND on November 12, 2018
Hi Stephanie, Thank you for taking time to review ActiveDEMAND. We appreciate your comments and use the feedback to improve our software as we constantly update. Thank you again! The Crew from ActiveDEMAND
Reviewer Source 
Source: Capterra
November 2, 2018
Dan G.
Chief Software Engineer
Entertainment, 11-50 employees
Used the software for: 1-2 years
Overall Rating
3/5
Ease of Use
4/5
Customer Service
5/5
Features
5/5
Value for Money
3/5
Likelihood to Recommend
7/10
Reviewer Source 
Source: Capterra
November 6, 2018

“Decent product”

ProsThe customization is great. The forum builder is decent for those looking for a wordpress plugin.
ConsEmail service goes down at times and has caused issues with send and forget emails never getting delivered. Price is high.

Vendor Response

By ActiveDEMAND on November 14, 2018
Hi Dan, Thank you for taking a moment to review ActiveDEMAND. We appreciate all feedback about our product and will take your suggestions to help improve our software. Thanks again! The ActiveDEMAND team
Reviewer Source 
Source: Capterra
November 6, 2018
Avatar Image
Louis-Paul B.
President Fondateur
Marketing and Advertising, 1-10 employees
Used the software for: 1-2 years
Overall Rating
5/5
Ease of Use
4/5
Customer Service
5/5
Features
4/5
Value for Money
5/5
Likelihood to Recommend
10/10
Reviewer Source 
Source: Capterra
November 2, 2018

“Great source of insight”

OverallValue for the price is great, I recommend this platform for call tracking!
ProsI primarely use ActiveDemand for call tracking. This is really useful to identify from witch paid campaign the calls are emerging from and to know where to put the marketing money.
ConsIt's a bit tricky to get around at first and to connect with Google Ads, you need to know how to code it.

Vendor Response

By ActiveDEMAND on November 16, 2018
Thanks for taking a moment to review Louis-Paul. Your feedback helps us improve our platform so your comments are appreciated. We are happy you are getting value from ActiveDEMAND call tracking. And as always, if you need help with any of our other features, our friendly support team is ready to help.
Reviewer Source 
Source: Capterra
November 2, 2018
Saeed b.
administrator
Unspecified
Used the software for: 6-12 months
Overall Rating
5/5
Ease of Use
5/5
Customer Service
5/5
Features
5/5
Value for Money
5/5
Reviewer Source 
Source: Capterra
March 23, 2018

“stunning software. ”

Pros This software is a flexible marketing platform helped my digital marketing to be managed easily. The brand management, website tracking, web forms and ecommerce integration are just an amazing features that made digital business great.
ConsSet up the page is not easy. It takes time to get to use to this program. Navigating in this software can be a hustle a little bit.
Reviewer Source 
Source: Capterra
March 23, 2018
Kevin W.
President
Marketing and Advertising, Unspecified
Used the software for: 6-12 months
Overall Rating
4.5/5
Ease of Use
3.5/5
Customer Service
5/5
Features
4.5/5
Likelihood to Recommend
10/10
Source: SoftwareAdvice
July 31, 2015

“Incredibly Powerful - Incredible Customer Service”

ProsThey're a younger company and so hungry to help their clients. They don't say no - instead, they find ways to help their clients achieve their objectives.
ConsLearning process is a bit steep as I'm not a specialist in database programming, but once you get the hang of it, it's powerful.
Recommendations to other buyersEvaluate the support you get with the software. Too many companies offer little to no support and with ActiveDemand, it is literally the EXACT OPPOSITE.
Source: SoftwareAdvice
July 31, 2015
Verified Reviewer
Events Services, 11-50 employees
Used the software for: Less than 6 months
Overall Rating
5/5
Ease of Use
5/5
Customer Service
4/5
Features
5/5
Value for Money
5/5
Likelihood to Recommend
10/10
Reviewer Source 
Source: Capterra
November 2, 2018

“Active Demand Review”

OverallAfter proper explanation of most of the features, I readily use my Active Demand alerts for sales leads, service, and marketing.
ProsDetail oriented for applicable customer services and sales
ConsI did not experience an easy transition of software usage at the beginning of membership. It was a little difficult to decipher some of the features without direction.

Vendor Response

By ActiveDEMAND on November 15, 2018
Hi, Thanks for taking the time to review ActiveDEMAND. We appreciate your feedback and have been working hard to improve the onboarding experience to make the transition smoother. Your comments help us do that so again, thanks! The ActiveDEMAND crew.
Reviewer Source 
Source: Capterra
November 2, 2018
Kevin W.
President
Marketing and Advertising, Unspecified
Used the software for: Unspecified
Overall Rating
4.5/5
Ease of Use
3.5/5
Customer Service
5/5
Features
4.5/5
Likelihood to Recommend
10/10
Source: SoftwareAdvice
July 31, 2015

“Incredibly Powerful - Incredible Customer Service”

ProsThey're a younger company and so hungry to help their clients. They don't say no - instead, they find ways to help their clients achieve their objectives.
ConsLearning process is a bit steep as I'm not a specialist in database programming, but once you get the hang of it, it's powerful.
Recommendations to other buyersEvaluate the support you get with the software. Too many companies offer little to no support and with ActiveDemand, it is literally the EXACT OPPOSITE.
Source: SoftwareAdvice
July 31, 2015
Verified Reviewer
Marketing and Advertising, 1-10 employees
Used the software for: 1-2 years
Overall Rating
3/5
Ease of Use
2/5
Customer Service
5/5
Features
4/5
Value for Money
4/5
Likelihood to Recommend
7/10
Reviewer Source 
Source: Capterra
October 31, 2018

“ActiveDemand - Great tool once you learn it”

ProsOnce it is set-up, it syncs and integrates nicely with your website and social media, making it easier to manage/control how and when you are communicating with your audience.
ConsSteep learning curve. If you are not it the tool all the time, it is difficult to pick-up and remeber where to go to do everything.

Vendor Response

By ActiveDEMAND on November 1, 2018
Hello! Thank you for taking a moment to review ActiveDEMAND. We appreciate all feedback to help us constantly improve. We just added the Personal Trainer to help ease the learning curve. On the right side of the platform window there is a tab that says, 'Show Me How'. With this tool, it will walk you through each step of a task. It also has links to how-to videos and support articles, without having to leave the platform. Thanks again for your comments. The ActiveDEMAND Crew
Reviewer Source 
Source: Capterra
October 31, 2018
Bev M.
CFO
Unspecified
Used the software for: Unspecified
Overall Rating
4/5
Ease of Use
3/5
Customer Service
5/5
Source: Capterra
March 31, 2015

“Great for tracking campaigns ”

OverallThis product is great for mass mailouts and webinars. Being able to quantify the effectiveness of a campaign is a real plus. The tracking of pages viewed on my website is also excellent. It runs slow and its useability is inefficient and time consuming. Customer service and response time is excellent. I don't think these guys ever sleep.

Vendor Response

By ActiveDEMAND on April 13, 2015
We just added a bunch more server horsepower to ActiveDEMAND to improve response times. The platform is extra fast now. Try it out!
Source: Capterra
March 31, 2015
Kon F.
Director
Renewables & Environment, 11-50 employees
Used the software for: 6-12 months
Overall Rating
1/5
Ease of Use
1/5
Customer Service
1/5
Features
1/5
Value for Money
1/5
Likelihood to Recommend
0/10
Reviewer Source 
Source: Capterra
November 2, 2018

“Disapointing”

OverallHad a discussion where a lot was promised. In the actual delivery there was actually no real content or working items
ProsThe promise of the items described online and in discussion
ConsThe delivery of items promised and shown

Vendor Response

By ActiveDEMAND on November 13, 2018
Hi Kon, Thank you for your honest feedback. We understand that there is a mis-alignment between what your goals are and what our company can provide. We provide tools to marketers; we unfortunately do not provide marketers to use the tools for our clients. We are happy to introduce you to one of many marketing agencies that help companies like yours succeed with technology like ours.
Reviewer Source 
Source: Capterra
November 2, 2018
Jennifer O.
VP of Sales & Marketing
Unspecified
Used the software for: Unspecified
Overall Rating
5/5
Ease of Use
5/5
Customer Service
5/5
Source: Capterra
April 6, 2015

“All in one marketing automation great for small business”

OverallActiveDEMAND has all the tools a small business needs to manage their online marketing. We used to use one tool for email marketing, another for social media, yet another for landing pages and more. With ActiveDEMAND, everything is in one spot and integrated. We can easily see what marketing campaigns are working and what needs to be adjusted.
Source: Capterra
April 6, 2015
Gary C.
Marketing Manager
Unspecified
Used the software for: Unspecified
Overall Rating
5/5
Ease of Use
5/5
Customer Service
5/5
Source: Capterra
March 30, 2015

“Great software for contact list management, marketing and email tracking”

OverallWe've been using ActiveDemand for over a year and have been very pleased with the results. It was easy to import our existing contacts into the database and build email campaigns targeted to our specific needs. The staff excels at customer service, guiding us through any questions we have and responding to our needs within a very short time period.
Source: Capterra
March 30, 2015
Lyz N.
Communications Director
Unspecified
Used the software for: 6-12 months
Overall Rating
3/5
Ease of Use
2/5
Customer Service
3/5
Features
2/5
Value for Money
2/5
Likelihood to Recommend
0/10
Source: Capterra
May 31, 2017

“Really difficult to use.”

ProsIt is reliable. When I set something to execute, I am confident that it will execute as planned.
ConsAlmost everything. I find the experience to be almost universally annoying and very disjointed.

Vendor Response

By ActiveDEMAND on June 13, 2017
Hi Lyz, Thank you for taking the time to post your review of ActiveDEMAND. Comments and insight to the platform are always welcome and helpful. Thanks again!
Source: Capterra
May 31, 2017
Donald M.
manager
Marketing and Advertising, 11-50 employees
Used the software for: Less than 6 months
Overall Rating
4/5
Ease of Use
5/5
Customer Service
4/5
Features
4/5
Value for Money
4/5
Likelihood to Recommend
8/10
Reviewer Source 
Source: SoftwareAdvice
March 16, 2018

“A good integration for a small business.”

ProsWe used this software for Call Tracking and general marketing analysis. Overall the software proved very useful.
ConsWhile excellent, this software is geared towards small businesses, and thus should not be used by large Ecommerce companies.
Reviewer Source 
Source: SoftwareAdvice
March 16, 2018
Mario Z.
Unspecified
Used the software for: I used a free trial
Overall Rating
4/5
Ease of Use
4/5
Customer Service
4/5
Features
4/5
Value for Money
4/5
Likelihood to Recommend
7/10
Reviewer Source 
Source: GetApp
September 22, 2017

Reviewer Source 
Source: GetApp
September 22, 2017